How Much Is Your Digital Marketing Budget This Year?

AllBusiness. comAre you planning to spend less on digital marketing this year than you did last year? If so, you’re in the distinct minority. Just 2% of small and midsized businesses (SMBs) in a recent survey by GetResponse will decrease their digital marketing budget in 2017, and only 28% expect their digital marketing budgets to stay the same. Instead, SMBs will be upping their digital marketing spending substantially.

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Are you planning to spend less on digital marketing this year than you did last year? If so, you’re in the distinct minority. Just 2% of small and midsized businesses (SMBs) in a recent survey by GetResponse will decrease their digital marketing budget in 2017, and only 28% expect their digital marketing budgets to stay the same. Continue reading “How Much Is Your Digital Marketing Budget This Year?”

The Rise Of Influential Women Who Made It Big In Big Data

Generous salaries and lucrative career prospects have made technology a brilliant career choice for those who have a knack for logic, reasoning, coding, math, and science. Besides men, women like Radhika Kulkarni, Monica Rogati, Claudia Perlich, Lillian Pierson, and many others have passionately played a prominent role in serving the Big Data community of the world. These women have not only reserved a place of their own but also motivated other women to take up the pursuit and prove their worth in the technology world, which was once dominated solely by the males. Going by the statistics of 2015, women comprised 57% of the entire professional world, but if you talk about women in technical occupations, then only 25% occupy the computing positions.

analytical applicationsGenerous salaries and lucrative career prospects have made technology a brilliant career choice for those who have a knack for logic, reasoning, coding, math, and science. Besides men, women like Radhika Kulkarni, Monica Rogati, Claudia Perlich, Lillian Pierson, and many others have passionately played a prominent role in serving the Big Data community of the world. These women have not only reserved a place of their own but also motivated other women to take up the pursuit and prove their worth in the technology world, which was once dominated solely by the males. Continue reading “The Rise Of Influential Women Who Made It Big In Big Data”

Improve Your Time Management With The Help Of Your Business Plan

AllBusiness. comDo you realize that your business plan can actually help you with time management? Schedules can be difficult to manage and productivity can suffer. In business, how can you stay on track and systematically move through the year to achieve your goals?Every year smart business leaders create business plans with annual goals of what they look to accomplish by year’s end. But annual goals can be complex, containing multiple areas that need to be met.

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Do you realize that your business plan can actually help you with time management? Schedules can be difficult to manage and productivity can suffer. In business, how can you stay on track and systematically move through the year to achieve your goals?

Every year smart business leaders create business plans with annual goals of what they look to accomplish by year’s end. Continue reading “Improve Your Time Management With The Help Of Your Business Plan”

How To Scale Your Business In 2017

Businesses are updating their processes faster than ever these days. From adding new ways of automating or discovering new apps that will make their lives easier, it all adds up to having every first quarter of the year different than before. In order to avoid falling behind and to keep up with customers fast-forward demands, here are some ways your business can catch up with the times and blossom this year. Whether you have just acquired a new customer, or have an almost year-long partner relationship with a client, bear in mind what is important – your customers’ success.

BusinessBusinesses are updating their processes faster than ever these days. From adding new ways of automating or discovering new apps that will make their lives easier, it all adds up to having every first quarter of the year different than before.

In order to avoid falling behind and to keep up with customers fast-forward demands, here are some ways your business can catch up with the times and blossom this year. Continue reading “How To Scale Your Business In 2017”

5 Things Every Great Content Marketer Does (And That You Can Do Too!)

AllBusiness. comWhen it comes to content marketing, the last thing readers want is to read an article that sounds like a spammy sales pitch. So how do you seamlessly represent your brand and provide value as a thought leader too?Show readers how to solve problems they’re facing. If relevant, give them a “hack” to patch an issue quickly and later tell them how you would fix the issue long-term.

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When it comes to content marketing, the last thing readers want is to read an article that sounds like a spammy sales pitch. So how do you seamlessly represent your brand and provide value as a thought leader too?

Show readers how to solve problems they’re facing. Continue reading “5 Things Every Great Content Marketer Does (And That You Can Do Too!)”

Starting A Food Truck Business: 4 Legal Details That Matter

AllBusiness. comYou’ve bought the truck, perfected the recipes, sourced the ingredients, incorporated the business, and had an inspection—it’s time to open up shop with your food truck. Like most restaurants, this is all about location, location, location. Unlike brick and mortar eateries, food trucks are mobile—but this mobility doesn’t mean that you park anywhere and just get started either.

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You’ve bought the truck, perfected the recipes, sourced the ingredients, incorporated the business, and had an inspection—it’s time to open up shop with your food truck.

Like most restaurants, this is all about location, location, location. Continue reading “Starting A Food Truck Business: 4 Legal Details That Matter”

How Bartering Can Help You Succeed In Business

March 15, 2017 Leave a Comment This post may contain affiliate links. Please see our disclosure policy for further information. Just because youre running your business on a tight budget doesnt mean you have to forgo needed items and services. Heres how bartering can help you get what you need, giving you greater success in your business.

abundant mother web page ownersMarch 15, 2017 Leave a Comment This post may contain affiliate links. Please see our disclosure policy for further information.

Just because you’re running your business on a tight budget doesn’t mean you have to forgo needed items and services. Continue reading “How Bartering Can Help You Succeed In Business”

Young Entrepreneur Steve Voudouris Shares The Key To Starting 3 Successful Businesses

AllBusiness. comBeing able to stand out in business can be a difficult task these days, especially in the e-commerce world. It becomes even more challenging when you add social media and technology to the mix.  Although there is more competition today than ever before, it doesn’t mean that aspiring entrepreneurs should ignore their dreams of starting a business.

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Being able to stand out in business can be a difficult task these days, especially in the e-commerce world. It becomes even more challenging when you add social media and technology to the mix. Continue reading “Young Entrepreneur Steve Voudouris Shares The Key To Starting 3 Successful Businesses”

5 Ways To Keep Small Business Finances Organized

Many business owners struggle with keeping their small business finances organized. As a business owner, you have to wear multiple hats, and few entrepreneurs are trained in sales, marketing, product development, operations, human resources, technology, and finance! However, you’re still responsible for paying your taxes and making sure your business can meet all of its financial obligations. Don’t let small business finances stress you out. Instead, follow these tips to stay organized, and the burden of wearing the Chief Financial Officer hat will become much more manageable.

AT&TMany business owners struggle with keeping their small business finances organized. As a business owner, you have to wear multiple hats, and few entrepreneurs are trained in sales, marketing, product development, operations, human resources, technology, and finance! However, you’re still responsible for paying your taxes and making sure your business can meet all of its financial obligations.

Don’t let small business finances stress you out. Continue reading “5 Ways To Keep Small Business Finances Organized”

These 6 Woman-Owned B Corps Will Inspire You To Be The Change In Business

March 8, 2017 Leave a Comment This post may contain affiliate links. Please see our disclosure policy for further information. “B The Change. ” It’s the slogan made famous by the B Corporation movement, the entity of choice for entrepreneurs that want to benefit society just as much as their shareholders.

March 8, 2017 Leave a Comment This post may contain affiliate links. Please see our disclosure policy for further information.

“B The Change. Continue reading “These 6 Woman-Owned B Corps Will Inspire You To Be The Change In Business”