Got A Boring Business? Try These Marketing Ideas

AllBusiness. comDo you own a “boring” business, like freight forwarding, accounting, or industrial manufacturing? It can be difficult to know how to market a business that doesn’t have a natural “hook. ” How do you get attention on social media, make your website stand out or grab the interest of local press?While marketing a business in a dull field presents a few extra challenges, it’s not impossible. In fact, with the right attitude, marketing a boring business can actually be pretty interesting.

allbusiness.comAllBusiness.com

Do you own a “boring” business, like freight forwarding, accounting, or industrial manufacturing? It can be difficult to know how to market a business that doesn’t have a natural “hook.” How do you get attention on social media, make your website stand out or grab the interest of local press?

While marketing a business in a dull field presents a few extra challenges, it’s not impossible. Continue reading “Got A Boring Business? Try These Marketing Ideas”

Branding Challenges Faced By Small Businesses

Talk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your customers that can let them know what they can expect from your small business and what makes you stand out from the rest.

advertising materialsTalk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business.

What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Continue reading “Branding Challenges Faced By Small Businesses”

How To Make Your Accountant Love You—And Get Bigger Tax Returns To Boot

AllBusiness. comThink you’re stressed about tax season? Imagine how your accounting professional feels. Not only is this an accountant’s busiest time of the year, but he or she never knows exactly what to expect from each client. As entrepreneurs know, time is money.

accountantAllBusiness.com

Think you’re stressed about tax season? Imagine how your accounting professional feels. Not only is this an accountant’s busiest time of the year, but he or she never knows exactly what to expect from each client. Continue reading “How To Make Your Accountant Love You—And Get Bigger Tax Returns To Boot”

Annual Reports – FAQs

Q: What is an Annual Report?A: Also known as a Statement of Information, the Annual Report essentially keeps the state up to date with your company’s vital information. For example, you may be asked to submit information about directors and officers, and the registered agent and office address of the company, especially if any of this has changed in the last year. In most states, there’s also a small filing fee associated with the report. Q: Do I need to file an annual report for an LLC?A: While an LLC involves significantly less formal administration than a corporation, LLCs are still required to file an Annual Report in most states.

888-449-2638Q: What is an Annual Report?
A: Also known as a Statement of Information, the Annual Report essentially keeps the state up to date with your company’s vital information. For example, you may be asked to submit information about directors and officers, and the registered agent and office address of the company, especially if any of this has changed in the last year. In most states, there’s also a small filing fee associated with the report. Continue reading “Annual Reports – FAQs”

How This College Student Is Making Money In Between Classes

March 6, 2017 4 Comments This post may contain affiliate links. Please see our disclosure policy for further information. Brooke Papa, 19, attends college at the University of Central Florida, Burnett Honors College. Although she’s busy working on her Mechanical Engineering Degree, Brooke has found a fun and creative way to earn money in between classes.

Brooke PapaMarch 6, 2017 4 Comments This post may contain affiliate links. Please see our disclosure policy for further information.

Brooke Papa, 19, attends college at the University of Central Florida, Burnett Honors College. Continue reading “How This College Student Is Making Money In Between Classes”

Patching The Leaky Bucket: How Powerful CRM Data Can Reduce Customer Churn

AllBusiness. comAre you acquiring new customers each month, only to lose a substantial amount of existing customers at the same time? Then you’ve got a leaky bucket. Customer churn is simply when your customers quit buying from you. Depending on your business model, customer churn can refer to anything from the cancellation of an account or subscription, to the nonrenewal of a contract, to a decision to shop at another location.

advertising strategiesAllBusiness.com

Are you acquiring new customers each month, only to lose a substantial amount of existing customers at the same time? Then you’ve got a leaky bucket.

Customer churn is simply when your customers quit buying from you. Continue reading “Patching The Leaky Bucket: How Powerful CRM Data Can Reduce Customer Churn”

4 Steps To Conquering Your Career Fears And Getting What You Want In Life

AllBusiness. com“Nothing is in stone. ” I remember seeing this quote in my therapist’s office some 20 years ago. These words were actually engraved into a smooth rock.

allbusiness.comAllBusiness.com

“Nothing is in stone.” I remember seeing this quote in my therapist’s office some 20 years ago. Continue reading “4 Steps To Conquering Your Career Fears And Getting What You Want In Life”

Data Loss Prevention Meets The Cloud: How Safe Is Your Organization?

AllBusiness. comData loss prevention, or DLP, is back in the spotlight. Historically, DLP was primarily utilized in heavily regulated industries, such as health care and financial services, for regulatory compliance purposes. Later, it gained popularity among organizations that needed to protect intellectual property assets.

allbusiness.comAllBusiness.com

Data loss prevention, or DLP, is back in the spotlight. Historically, DLP was primarily utilized in heavily regulated industries, such as health care and financial services, for regulatory compliance purposes. Continue reading “Data Loss Prevention Meets The Cloud: How Safe Is Your Organization?”

What Makes People Buy? 4 Simple Website Copy Hacks To Boost Your Sales

Your website is your gateway to the online world, and just like in the real world, first impressions last. When your visitors don’t find what they’re looking for in your site, they’ll have no qualms closing that tab and finding a site that does. Many businesses don’t realize that their websites can be powerful sales tools—but only if you build them to be. You can do this by zeroing on what your target audience is looking for and making sure to include those in your website.

Barry SchwartzYour website is your gateway to the online world, and just like in the real world, first impressions last. When your visitors don’t find what they’re looking for in your site, they’ll have no qualms closing that tab and finding a site that does.

Many businesses don’t realize that their websites can be powerful sales tools—but only if you build them to be. Continue reading “What Makes People Buy? 4 Simple Website Copy Hacks To Boost Your Sales”

Agile Working – Benefits For Women And Industry

Despite increased parental benefits and support for working mothers in many countries, the reality is that an increasing number of women are leaving the workforce once they have children. While this is particularly noticeable in the United States, where paid maternity leave is left to the discretion of the employer and many women are permitted just six weeks off work, even in Europe, the number of women returning to work once their leave has ended, is continuing to fall. This is despite many countries having generous parental leave policies and companies having an obligation to consider flexible working requests. While women leaving the workforce is not entirely due to family commitments, it is the leading reason that women give for not working.

AGILEDespite increased parental benefits and support for working mothers in many countries, the reality is that an increasing number of women are leaving the workforce once they have children. While this is particularly noticeable in the United States, where paid maternity leave is left to the discretion of the employer and many women are permitted just six weeks off work, even in Europe, the number of women returning to work once their leave has ended, is continuing to fall. This is despite many countries having generous parental leave policies and companies having an obligation to consider flexible working requests. Continue reading “Agile Working – Benefits For Women And Industry”