Month: January 2018

Finding The Best Marketing Channels To Acquire Website Traffic

Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right?You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for. This is a typical scenario we run into with startups.

Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right?

You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for. Continue reading “Finding The Best Marketing Channels To Acquire Website Traffic”

Making Mastermind Groups Work For Your Business

Napoleon Hill is credited with the idea of the mastermind group, which he defined as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony. ” More colloquially, mastermind groups are typically thought of as business owners that come together to share best practices, solve problems and help each other to work on their businesses and grow them. Video marketing expert Lou Bortone says, “Mastermind groups, when done right, can be the ultimate secret weapon in your business. Good mastermind partners help you gain perspective and get you unstuck when you’re second-guessing yourself.

Napoleon Hill is credited with the idea of the mastermind group, which he defined as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” More colloquially, mastermind groups are typically thought of as business owners that come together to share best practices, solve problems and help each other to work on their businesses and grow them.

Video marketing expert Lou Bortone says, “Mastermind groups, when done right, can be the ultimate secret weapon in your business. Continue reading “Making Mastermind Groups Work For Your Business”

4 Strategies To Keep Cash Flowing In Your Small Business

AllBusiness. comBeing a small business owner presents its own unique set of challenges, and one of the main ones is not having the budget to do all you need to do. A successful business needs constant investing to keep it growing—more marketing spends, product or service improvement, getting more people to join the team, and so on. If you are careful with your finances, invest only in what matters, and stay focused on your end goal, you can grow your business that much quicker.

AllBusiness.com

Being a small business owner presents its own unique set of challenges, and one of the main ones is not having the budget to do all you need to do. A successful business needs constant investing to keep it growing—more marketing spends, product or service improvement, getting more people to join the team, and so on. Continue reading “4 Strategies To Keep Cash Flowing In Your Small Business”

How To Know If You Should Quit Your Business

January 17, 2018 1 Comment This post may contain paid and/or affiliate links. Please see our disclosure policy for further information. Being a business owner is hard work, no doubt. Sometimes it takes awhile before we see any real measure of success.

January 17, 2018 1 Comment This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

Being a business owner is hard work, no doubt. Continue reading “How To Know If You Should Quit Your Business”

What My Blind Husband Taught Me About Preparation And Resilience – And How It Can Enhance Your Company

Most people assume blindness is all or nothing, and they associate visual disabilities with guide dogs and canes. Until I met my husband, I guess I did, too. At first, I didn’t believe he was blind. He was a restaurant manager, and he’d hired me as a server.

Most people assume blindness is all or nothing, and they associate visual disabilities with guide dogs and canes. Until I met my husband, I guess I did, too. At first, I didn’t believe he was blind. Continue reading “What My Blind Husband Taught Me About Preparation And Resilience – And How It Can Enhance Your Company”

Why Do Customers Leave? 3 Reasons Why You’re Losing Business

AllBusiness. comAn air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching any of the good stuff. So why is customer retention so important? Well, for starters, there’s an old business rule that says it’s six times more expensive to acquire a new customer than it is to keep an existing one.

AllBusiness.com

An air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching any of the good stuff. Continue reading “Why Do Customers Leave? 3 Reasons Why You’re Losing Business”

Benefits Of An S-Corporation

We recommend anyone earning $50,000 or more through self-employed income (whether paid as a 1099 or through your own business) to speak with their tax preparer about the benefits of an S-Corporation. The S-Corporation allows self-employed individuals to protect their business separately from personal assets. Along with greater asset protection, the self-employed individual (filing as an S-Corporation) may receive a benefit from the Reasonable Salary Requirement. Neither the C-Corporation or the LLC provide tax benefits to the self-employed individual.

We recommend anyone earning $50,000 or more through self-employed income (whether paid as a 1099 or through your own business) to speak with their tax preparer about the benefits of an S-Corporation. The S-Corporation allows self-employed individuals to protect their business separately from personal assets. Along with greater asset protection, the self-employed individual (filing as an S-Corporation) may receive a benefit from the Reasonable Salary Requirement. Continue reading “Benefits Of An S-Corporation”

5 Key Steps To Follow Before Taking Your Business Abroad

If you own a successful business, sooner or later you’re probably going to consider expanding it into new markets abroad. Beginning business ventures in overseas markets can be a thrilling prospect, but stepping into uncharted territory means you have to be well prepared. It’s vital to collect information about the target foreign market as well as put a plan in place in order to assess your business’ potential for a successful expansion. Here are five steps to follow before taking your business abroad.

If you own a successful business, sooner or later you’re probably going to consider expanding it into new markets abroad. Beginning business ventures in overseas markets can be a thrilling prospect, but stepping into uncharted territory means you have to be well prepared. It’s vital to collect information about the target foreign market as well as put a plan in place in order to assess your business’ potential for a successful expansion. Continue reading “5 Key Steps To Follow Before Taking Your Business Abroad”