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Views per Session and Average Session Duration now available in GA4

Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization.

Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday.

Why we care. Advertisers and brands should take notice of the new metrics available and utilize them however they see fit to measure performance for their own accounts.

The post Views per Session and Average Session Duration now available in GA4 appeared first on Search Engine Land.

Original source: https://searchengineland.com/views-per-session-and-average-session-duration-now-available-on-ga4-389882

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