google-site-verification: googlebc47d07320294fb4.html

Microsoft now requires verification for UK Financial Services advertisers

Starting early this year, Microsoft will allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK. Advertisers will be required to provide proof of authorization by the UK FCA to present Financial Promotion Ads or specify if they’re either 1) a non-financial services advertiser who may target consumers seeking financial services, such as e-commerce platforms or 2) government entities such as authorities or regulators under the “.gov.uk” domain.

Why we care. If you live in the UK or advertise for a UK financial services company, you’ll need to start the verification process here.

Keep in mind. Microsoft says to keep the following into consideration:

  • These requirements are in addition to the Advertiser Identity Verification requirements laid out by Microsoft as part of its safety measures to protect consumers, advertisers, and publishers.
  • Failure to complete this verification process will result in ads being blocked from serving in the UK—the account will continue to perform as before with respect to non-Financial Services Ads and in markets outside of the UK.

Dig deeper. Read the announcement on the Microsoft blog here.

The post Microsoft now requires verification for UK Financial Services advertisers appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-now-requires-verification-for-uk-financial-services-advertisers-390263

45 thoughts on “Microsoft now requires verification for UK Financial Services advertisers”

  1. I believe what you said made a bunch of sense. But,
    think on this, suppose you added a little information? I
    mean, I don’t wish to tell you how to run your website, but
    suppose you added a post title that grabbed folk’s attention?
    I mean Microsoft now requires verification for UK Financial Services advertisers – Moneysource1 is kinda boring.
    You ought to peek at Yahoo’s home page and note how they create post
    titles to get people interested. You might add a related video or a picture
    or two to grab people excited about what you’ve got to say.
    Just my opinion, it could bring your website a little livelier.

  2. Howdy! This is my 1st comment here so I just wanted to give a quick shout out and say
    I genuinely enjoy reading your posts. Can you recommend any other blogs/websites/forums that go over the same topics?
    Thanks a lot!

  3. It is truly a nice and helpful piece of information. I’m happy that you just shared this helpful information with us.

    Please stay us informed like this. Thank you for sharing.

  4. Great web site you have got here.. It’s hard to find high-quality writing like yours nowadays.
    I honestly appreciate individuals like you! Take care!!

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +