It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals.
Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Register today for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust.
Click here to view more Search Engine Land webinars.
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Original source: https://searchengineland.com/find-the-balance-between-privacy-and-personalization-with-first-party-data-393255
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