Home Business Magazine Online
It’s no secret that video production is a growing industry in the marketing space. As so many new platforms arise, the need for video content is higher than ever before. In fact, recent studies indicate that 91% of businesses use video as a marketing tool — the highest figure since records began!
There are many ways you can utilise videos as part of your content marketing strategy. However, promotional videos are typically the most popular. These videos are used to promote specific things and are often seen on television or through online ads. If your promo video is successful, it can drive so many new leads to your business.
This begs the question, how do you create engaging promotional videos? It’s not as challenging as you might think, and here are some steps to follow that’ll help you get started:
Step 1: Set a goal
What’s the purpose of your promotional video? Do you want to increase sales of a specific product? Are you hoping to generate more leads? Is the aim to boost your conversion rate?
Realistically, the goal depends on the business. But, it’s crucial to figure this out as the entire production will focus on this goal.
Step 2: Grab the viewer’s attention
Once you have your goal, you can find something to grab the viewer’s attention. For example, if your aim is to sell a product, you need to make a promo video all about the benefits of that product. Make it specific to the audience; focus on the key features or elements of the product and why they will benefit from it.
The trick here is to make the viewer feel something about your product/service/brand. Conduct market research to understand the main pain points of your target audience. Shine a light on them in your promo videos and you’re bound to see more engagement as they notice you’re providing possible solutions to issues that have been on their mind for ages.
Step 3: Make things obvious
Many promotional videos fail because the company is too vague about everything. Viewers watch the short clip and have absolutely no idea what’s going on or what’s being promoted. To keep engagement alive, you must stay on track and make things glaringly obvious. Everyone should understand what’s being promoted within seconds, rather than having no idea.
Step 4: Keep it short and sweet
This sort of blends in with the previous point, but it’s important to keep your promo videos short and sweet. Obviously, the exact time will depend on what platforms you’re using. For traditional TV advertising, anywhere between 30-60 seconds is ideal — longer than this and you run the risk of losing people’s attention.
For social media promo videos, you may want to keep them as short as 15 seconds. The main thing to remember is that promotional videos shouldn’t be excessively long. People have short attention spans and your message will be ignored if it goes on for ages.
Step 5: Work with a professional video production agency
Lastly, you can guarantee an engaging video if you opt for promotional video services from a professional video production agency. They are perfectly placed to help you as you embark on this journey. Working with a professional team ensures you get excellent production that makes your videos stand out. They also know the perfect duration for promo videos based on which platforms they’ll be placed on. Effectively, you have someone guiding you through all of these five steps to make sure all of the boxes are ticked.
And there you have it; this is how you create engaging promotional videos that’ll help you reach your initial goals!
The post How to Create Engaging Promotional Videos appeared first on Home Business Magazine.
Original source: https://homebusinessmag.com/marketing/how-to-guides-marketing/how-to-create-engaging-promotional-videos/
I can’t go into details, but I have to say its a good article!
Ich kann den Autoankauf in Hagen wirklich nur empfehlen. Der gesamte Ablauf war professionell und transparent. Vom ersten Kontakt bis zur Abholung meines Fahrzeugs lief alles reibungslos. Es war ein schneller, fairer und stressfreier Verkauf. Perfekt für alle, die ihr Auto ohne Aufwand verkaufen wollen!
Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is great, as well as the content!
I discovered your weblog site on google and verify just a few of your early posts. Proceed to maintain up the very good operate. I simply further up your RSS feed to my MSN News Reader.
This is a great blog. Thank you for the very informative post.
Nice Post. It’s really a very good article. I noticed all your important points. Please check our The Closet Transformation Club for women to get continued support from the course instructors and like-minded peers. Thanks.
Could not disagree with the main ideas. Wonder how things will develop over the coming years.
Hello there! I really enjoy reading your blog! If you keep making amazing posts like this I will come back every day to keep reading.
I was suggested this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You are wonderful! Thanks!
This will be helpful for my family.
You write Formidable articles, keep up good work.
I really love this article.
I like your blog. It sounds every informative.
have already been reading ur blog for a couple of days. really enjoy what you posted. btw i will be doing a report about this topic. do you happen to know any great websites or forums that I can find out more? thanks a lot.
I really believe you will do well in the future I appreciate everything you have added to my knowledge base.
Our communities really need to deal with this.
The start of a fast-growing trend?
A good web site with interesting content, that’s what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters? I Can’t find it.
Thanks a bunch for sharing this with all people you really recognize what you are talking about! Bookmarked. Kindly also seek advice from my web site =). We can have a link alternate contract between us!
I was referred to this web site by my cousin. I’m not sure who has written this post, but you’ve really identified my problem. You’re wonderful! Thanks!
It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!
I was reading through some of your content on this internet site and I believe this web site is very informative ! Continue posting .
A friend of mine advised me to review this site. And yes. it has some useful pieces of info and I enjoyed reading it.
Good job for bringing something important to the internet!
A neighbor of mine encouraged me to take a look at your blog site couple weeks ago, given that we both love similar stuff and I will need to say I am quite impressed.
I do believe your audience could very well want a good deal more stories like this carry on the excellent hard work.
I will share you blog with my sis.
Your posts provide a clear, concise description of the issues.
Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed surfing around your blog posts. After all I’ll be subscribing in your feed and I am hoping you write again very soon!
Makes sense to me.
What made you first develop an interest in this topic?
I think that may be an interesting element, it made me assume a bit. Thanks for sparking my considering cap. On occasion I get so much in a rut that I simply really feel like a record.
It’s the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Maybe you can write next articles referring to this article. I wish to read even more things about it!
I have been surfing online more than three hours today, yet I never found anything that grabbed my interest as much as this piece.
I was referred to this web site by my cousin. I’m not sure who has written this post, but you’ve really identified my problem. You’re wonderful! Thanks!
I dont think Ive caught all the angles of this subject the way youve pointed them out. Youre a true star, a rock star man. Youve got so much to say and know so much about the subject that I think you should just teach a class about it
Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is wonderful, let alone the content!
The clarity in your post is just nice and I can tell you are an expert in the subject matter.
You have some helpful ideas! Maybe I should consider doing this by myself.
I discovered your weblog site on google and verify just a few of your early posts. Proceed to maintain up the very good operate. I simply further up your RSS feed to my MSN News Reader.
This blog post is excellent, probably because of how well the subject was developed. I like some of the comments too.
Write more stories, more chapters.
Most often since i look for a blog Document realize that the vast majority of blog pages happen to be amateurish. Not so,We can honestly claim for which you writen is definitely great and then your webpage rock solid.
A wholly agreeable point of view, I think primarily based on my own experience with this that your points are well made, and your analysis on target.
Glad to be one of several visitors on this awful internet site : D.
I can’t go into details, but I have to say its a good article!
Might we expect to see more of these same problems in the future?
hey thanks for the info. appreciate the good work
Great info! Keep post great articles.
I had highly recommend this blog to my good friend, it’s so good
Hello, I think your blog might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other than that, awesome blog!
Nice to meet you! We are a online retailer since 1988. Welcome to Elivera 1988-2023. EliveraGroup sells online natural cosmetics, beauty products, food supplements. We connect people with products and services in new and unexpected ways. The company ELIVERAGroup, is a Retailer, which operates in the Cosmetics industry. ELIVERA was established in 1988. © ELIVERA LTD was established in 2007. The first project was in 1988. It was carried out in trade with Russia, Belarus, Ukraine, Belgium, Hungary, Poland, Lithuania, Latvia and Estonia.
Hey! awesome blog! I happen to be a daily visitor to your site (somewhat more like addict 😛 ) of this website. Just wanted to say I appreciate your blogs and am looking forward for more!
Thanks , I’ve recently been searching for info about this topic for ages and yours is the best I have discovered so far. But, what concerning the bottom line? Are you certain concerning the source?
We’re a group of volunteers and opening a new scheme in our community.
Your website provided us with valuable info to work on. You have done a formidable job and our entire community will be grateful
to you.
Thank you for any other wonderful article. The place else may anybody get that kind of information in such an ideal means
of writing? I have a presentation next week, and I’m on the search for such info.
I like the valuable information you supply in your articles.
I will bookmark your blog and check again here frequently.
I’m slightly sure I’ll learn lots of new stuff proper right here!
Good luck for the next!
This blog was… how do I say it? Relevant!!
Finally I’ve found something that helped me. Thank you!
It is the best time to make some plans for the future and
it’s time to be happy. I have read this post and if I could I desire to suggest you some interesting things or advice.
Perhaps you can write next articles referring to this article.
I desire to read even more things about it!