google-site-verification: googlebc47d07320294fb4.html

Microsoft has dropped Twitter from its ad platform

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter.

The announcement. Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. Consequently, users will lose access to their Twitter accounts via the Digital Marketing Center’s social media management tool. The ability to schedule, create, or manage tweets or tweet drafts will be removed, and users will not be able to view their past tweets and engagement on the Microsoft Advertising platform.

This development follows a day after Elon Musk, Twitter’s owner, appeared at a significant marketing and advertising conference to attract brands back to the platform. Twitter had lost half of its biggest advertisers following Musk’s takeover.

The function of the DMC. Microsoft Advertising’s feature enabled advertisers to manage various social media accounts in one location, allowing users to respond to tweets, DMs, and messages from Facebook, Instagram, and LinkedIn.

While the social media service was offered for free to advertisers, it was prominently displayed on the DMC dashboard of Microsoft Advertising. It functioned alongside social and search paid advertising tools that assisted businesses in managing their paid ad campaigns on platforms such as Google Ads, Facebook, Instagram, and Microsoft’s search advertising.

Companies utilizing Microsoft Advertising will continue to create and manage content for Facebook, Instagram, and LinkedIn via the platform, as they did previously.

Last year, Microsoft generated over $12 billion in digital advertising revenue from ads created, managed, and run through its Advertising platform.

Dig deeper. You can read the announcement from Microsoft here.

Why we care. Losing access to Twitter through the DMC’s social media management tool means advertisers will need to adjust their strategies, potentially seeking alternative platforms to manage and track Twitter campaigns. As Twitter has faced challenges retaining advertisers following Elon Musk’s takeover, this development highlights the importance of staying informed about industry shifts and adapting to the evolving digital marketing ecosystem to optimize advertising efforts across various social media platforms.

The post Microsoft has dropped Twitter from its ad platform appeared first on Search Engine Land.

Original source:

7 thoughts on “Microsoft has dropped Twitter from its ad platform”

  1. I must thank you for the efforts you have put in penning this website. I am hoping to check out the same high-grade content by you later on as well. In truth, your creative writing abilities has motivated me to get my own site now 😉

  2. Today, I went to the beach front with my kids. I found a sea
    shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off
    topic but I had to tell someone!

  3. Definitely believe that which you said.
    Your favorite reason appeared to be on the web the easiest thing to
    be aware of. I say to you, I definitely get annoyed while people
    think about worries that they plainly do not know about. You managed to hit the
    nail upon the top and also defined out the whole thing without having side effect ,
    people could take a signal. Will likely be back to get more.

  4. When I originally commented I seem to have clicked on the -Notify me when new
    comments are added- checkbox and from now on every time
    a comment is added I recieve 4 emails with the same comment.

    There has to be an easy method you can remove me from that
    service? Cheers!

  5. Hi! I’ve been following your site for some time now and finally
    got the bravery to go ahead and give you a shout out from Dallas Texas!
    Just wanted to mention keep up the excellent work!

  6. hello there and thank you for your info – I’ve definitely picked up anything new from right here.
    I did however expertise several technical issues
    using this website, since I experienced to reload the web
    site lots of times previous to I could get it to load correctly.
    I had been wondering if your web host is OK?
    Not that I am complaining, but sluggish loading instances times will often affect your placement in google and can damage your quality score if advertising
    and marketing with Adwords. Anyway I am adding this RSS to
    my email and can look out for a lot more of your respective intriguing content.
    Ensure that you update this again soon.

  7. Hello! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything
    I’ve worked hard on. Any recommendations?

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +