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UK’s cheapest supermarket revealed – and it may surprise you!

UK’s cheapest supermarket revealed – and it may surprise you 

Consumer experts Which? has revealed the UK’s cheapest supermarket for March (excluding Aldi and Lidl), and it may just surprise you. Coming in at a whopping £20 less than the most expensive supermarket, Waitrose, the cheapest supermarket is Sainsbury’s. 

This supermarket undercut its rivals Asda, Tesco and Morrisons. 

41 grocery items cost an average of £72.54 across the month at Aldi. This is compared to a total of £92.55 in Waitrose. The same items would cost £72.79. Comparing another 96 items, a total of 137 including the original 41, including branded products such as Andrex toilet paper and Cathedral City cheese, and not including Aldi and Lidl, found Asda was the cheapest, costing £343.91. 

Sainsbury’s was the next cheapest, costing £9.25 more. Waitrose was £41.83 more expensive than Asda. With many people considering Sainsburys a more expensive option, these finding are a pleasant surprise. These findings demonstrate shoppers can make considerable savings on their groceries by shopping around. 

However, Which? said many of the major supermarkets still have not done enough to support their customers during this time of high inflation and living costs. 

Retailers should make sure affordable basic ranges are available in all supermarket branches, including smaller convenience stores.  


Which? list of cheapest supermarkets


Which? Retail editor Ele Clark said:  

“We know people are suffering through the worst cost-of-living crisis in decades and the price of food and drink has skyrocketed no matter where you shop. However, our monthly supermarket analysis shows you could save £20 on a basket of everyday groceries at the cheapest supermarket compared to the priciest one. 

“Supermarkets aren’t currently doing enough to help customers. Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent pricing so people can easily work out which products offer the best value.” 


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