Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey.
Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products.
By the numbers. Here’s where respondents said they start searching when shopping online:
- Amazon: 50%
- Google: 31.5%
- Retail or brands websites: 14%
- Reviews websites: 2%
- Social media: 2%
But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%).
Reviews and ratings. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more.
Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%).
- Ratings without accompanying reviews are considered untrustworthy by 56% of survey respondents.
Where people read reviews and ratings:
- Amazon: 94%
- Retail websites (e.g., Target, Walmart): 91%
- Search engines: 70%
- Brand websites (the brand that manufactures the product: 68%
- Independent review sites: 40%
User-generated photos and videos gain value. Sixty percent of consumers looked at user-generated images or videos when learning about new products.
- 77% of respondents said they trust customer photos and videos.
- 53% said user-generated photos and videos from previous customers impacted their decision whether to purchase a product.
Google (and search). 56% of consumers consider search results (on Google and other search engines) when making purchase decisions. Also:
- 63% of respondents said they use search engine results to learn about products they haven’t purchased before.
- 50% said they trust search engine results when making a purchase decision.
Bottom line. Amazon continues to be the go-to product search engine for consumers. And ratings and reviews are king.
About the survey. PowerReviews surveyed 8,153 U.S. consumers in March 2023. It skewed heavily toward millennials, who made up 53% of respondents, followed by Gen X (29%); Baby Boomers (10%) and Gen Z (8%). You can learn more in the full results from PowerReviews: Survey: The Ever-Growing Power of Reviews (2023 Edition).
The post 50% of product searches start on Amazon appeared first on Search Engine Land.
Original source: https://searchengineland.com/50-of-product-searches-start-on-amazon-424451
I truly love your site.. Very nice colors & theme. Did you make this site yourself? Please reply back as I’m hoping to create my own website and want to know where you got this from or what the theme is called. Cheers!
constantly i used to read smaller articles or reviews which also clear their motive, and that is also happening with this piece of writing which I am reading at this place.
Awesome! Its really remarkable piece of writing, I have got much clear idea regarding from this article.
Строительство автомойки – сложный процесс. Мы обеспечиваем профессиональный подход на каждом этапе, чтобы ваш бизнес процветал.
Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!
You can definitely see your enthusiasm in the article you write. The arena hopes for more passionate writers like you who aren’t afraid to mention how they believe. Always go after your heart.
Simply wish to say your article is as amazing. The clearness in your post is simply cool and i can assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please keep up the rewarding work.
If some one wants expert view about blogging after that i propose him/her to go to see this website, Keep up the nice job.
I have read so many articles regarding the blogger lovers except this piece of writing is really a nice article, keep it up.
Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I will come back once again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to help other people.
What a stuff of un-ambiguity and preserveness of precious familiarity concerning unexpected feelings.
Крупный учебный и научно-исследовательский центр Республики Беларусь. Высшее образование в сфере гуманитарных и естественных наук на 12 факультетах по 35 специальностям первой ступени образования и 22 специальностям второй, 69 специализациям.
I was recommended this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You are wonderful! Thanks!
Good replies in return of this query with real arguments and explaining all concerning that.
I like the valuable information you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite certain I will learn plenty of new stuff right here! Good luck for the next!
It’s going to be finish of mine day, but before end I am reading this great piece of writing to increase my experience.
ttbslot.com
물론… 가장 중요한 점은… Chen Yan의 소심함에 있습니다.