google-site-verification: googlebc47d07320294fb4.html

Nearly 30% of Instacart’s revenue is from advertising

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021.

Surging ad business. The Information reported:

“The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.”

Ads accounted for about 20% of Instacart’s $1.5 annual revenue in 2021 – about $300 million – according to a June 2021 Insider report.

For comparison. Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. Meanwhile, Amazon made $37.7 billion in revenue through advertising last year.

Why we care. Instacart remains a viable alternative for brands to promote products directly to consumers. And the company has updated its platform to attract more advertisers.

The bigger picture. In 2022, Google and Meta’s advertising market share dropped below 50%. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart.

The rise of retail media networks. Retail media search spend is forecast to be near $30 billion this year – and RMN digital ad revenue is expected to hit $45 billion. Dig deeper in U.S. paid search spend forecast to hit $110 billion in 2023.

The post Nearly 30% of Instacart’s revenue is from advertising appeared first on Search Engine Land.

Original source: https://searchengineland.com/instacart-ad-revenue-2022-427360

63 thoughts on “Nearly 30% of Instacart’s revenue is from advertising”

  1. I countenance, I individual not been on this webpage in a overnight time? withal it was added pleasance to see It is much an must theme and ignored by so numerous, flat professionals. I convey you to provide making grouping more knowing of realistic issueExcellent matter as characteristic.

  2. Hi there! I just want to give you a huge thumbs up for your great info you have got right here on this post. I am returning to your website for more soon.

  3. Thanks for any other informative web site. The place else
    may just I am getting that kind of info written in such a
    perfect method? I’ve a undertaking that I am simply now operating on, and I’ve been at
    the glance out for such info.

  4. My brother suggested I would possibly like this blog. He used to be totally right. This submit actually made my day. You cann’t believe just how much time I had spent for this information! Thank you!

  5. I will right away grasp your rss as I can’t find your email subscription hyperlink or newsletter service. Do you’ve any? Kindly allow me realize so that I may subscribe. Thanks!

  6. Hi! Do you know if they make any plugins to help with SEO?
    I’m trying to get my website to rank for some targeted keywords but I’m
    not seeing very good results. If you know of any please share.
    Many thanks! You can read similar text here: Best escape rooms

  7. Hello! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good results. If you know
    of any please share. Many thanks! You can read
    similar article here: Sklep online

  8. We are a bunch of volunteers and opening a new scheme in our community.

    Your site offered us with useful information to work
    on. You have performed an impressive activity and our whole neighborhood shall be thankful to you.

  9. Link exchange is nothing else however it is only placing the other
    person’s weblog link on your page at proper place and other person will also do similar in support of you.

  10. Hey there, You’ve done an incredible job. I will definitely
    digg it and personally recommend to my friends.
    I’m confident they’ll be benefited from this website.

  11. Spot on with this write-up, I seriously feel this website needs a great deal more attention. I’ll probably be returning
    to read more, thanks for the information!

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +