Podcast – AI Your Brand – Karen Tiber Leland Helps Get Your Business Ready for Artificial Intelligence

Home Business Magazine Online

Interview with Keynote Speaker, Author and Marketing Consultant Karen Tiber Leland

The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence – AI – is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business – and its brand – AI-ready.

Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.Academic disciplines

Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges.

Subjects discussed in podcast include:
• What should any home-based business owner understand about AI?
• A first AI step is to teach Google who you are
• Seven straightforward steps to prepare a business brand for AI
• Taking a fresh look at your target audience
• Creating an abundance of online, high-quality content; and making that process easier
• Success tips to monitoring your online reputation
• How to “flip the focus” of your social media
• More success tips to prepare your brand for AI
• What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence?

Episode Sponsor: Lil’ Bubba * https://Lilbubba.com

Interview Guest

AI
Karen Tiber Leland, founder of Sterling Marketing Group

 

 

 

 

 

 

 

 

 

 

Your Host

Home Business Podcast

 

 

 

 

 

 

 

 

 

More Links

Subscribe to Home Business TV YouTube Channel (Click) 

Subscribe to the Home Business Podcast

Home-Based Business Start-Up Guide

The post Podcast – AI Your Brand – Karen Tiber Leland Helps Get Your Business Ready for Artificial Intelligence appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/marketing/branding/podcast-ai-your-brand-karen-tiber-leland-helps-get-your-business-ready-for-artificial-intelligence/

7 ways to maximize landing page conversions by Cynthia Ramsaran

Cynthia Ramsaran Building

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics.

So are you ready to learn the secrets of high-converting landing pages?

Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

Learn more by registering for and attending “7 Ways to Make Your Landing Pages Work Harder For You!” presented by iQuanti.


Click here to view more Search Engine Land webinars.

The post 7 ways to maximize landing page conversions appeared first on Search Engine Land.

Original source: https://searchengineland.com/7-ways-to-maximize-landing-page-conversions-427989

In-play Betting: Real-time Wagering in the UK

Home Business Magazine Online

In-play betting, commonly referred to as live betting, has developed into one of the most Live betting, or in-play betting, is one of the most exciting forms of gambling in the UK. This allows users to wager on various athletic events in real time, making it interactive. In-play betting is becoming increasingly popular due to its convenience and excitement.

Real-time sports betting underpins live betting. In-game betting, unlike pre-match betting, lets players take measured risks based on match dynamics. With the capacity to react to game developments, evaluate team or individual performance, and adjust betting strategy, new options arise.

In-play betting adds excitement and interest to UK gamers’ betting experience. Players may watch the game’s ebb and flow, team tactics, and individual performances that can change the outcome. The passive observer gets active.

Benefits and Features of In-play Betting

In-play betting has many benefits and features that make it an attractive choice for UK players.

  • Ability to make informed decisions based on live match dynamics

Bettors can evaluate the current scenario, keep an eye out for any changes in momentum, and take advantage of good odds for real-time betting rather than exclusively relying on pre-match analysis and predictions.

  • Wide range of sports and events

There is a wide range of live events to accommodate a wide variety of interests, from well-known sports leagues to smaller competitions. Whether you’re a tennis or a football fan, there are several possibilities available for live betting.

  • No restrictions of traditional bookmakers

The accessibility and ease of in-play betting have been revolutionized by online betting platforms and smartphone apps. Players are able to wager in real-time from any location at any time with just a few clicks on their cell phones. They can effortlessly follow the action and place bets thanks to this flexibility, whether they’re watching the game at home, in a sports bar, or even in person at the live event.

Understanding In-play Betting Mechanics

It’s crucial to comprehend the game’s mechanics in order to properly appreciate the nuances of the betting. The likelihood of various outcomes varying as the live event goes on. Players can modify their strategies in response to shifting game circumstances thanks to this adaptability. Real-time updates and live data are easily accessible thanks to technological advancements, providing gamers with the knowledge they need to make wise judgements.

Quick thinking and the capacity to effectively analyze match data in real-time are prerequisites for in-game betting. Bettors must remain on top of things by recognising shifts in momentum and taking advantage of constantly shifting betting odds. Players can increase their chances of winning at this thrilling kind of betting by participating actively and making wise choices.

betting
Depositphotos

In-play Betting Strategies

In-play betting success necessitates a well-planned strategy. Finding momentum shifts within a match is one strategy. The momentum of a sporting game can shift from one team or player to another due to its dynamic nature. Bettors can increase their potential returns by identifying these movements and placing appropriate wagers depending on the changing momentum.

Analyzing live match data is a crucial component of in-play betting. Monitoring statistics can give players insightful information about the course of the game, such as possession rates in football or serving percentages in tennis. Bettor’s decisions can be informed by this knowledge, allowing them to profit from new trends or weaknesses in the opposition.

The keys to effective in-play betting are risk management and self-control. Setting boundaries is crucial, both for the distribution of your bankroll and the total number of bets you can make. Bettor bankrolls can be preserved and more thoughtful judgements can be made by exercising control and resisting the urge to place impetuous bets or chase losses.

Exploring Alternatives: Betting Sites Outside of Gamstop

It’s crucial to recognise that Gamstop-excluded betting sites exist. Offshore corporations run these sites, which may not follow UK legislation.

These sites may attract people who want more betting possibilities or greater limits. Before using these sites, be cautious and do your research. Offshore platforms may not protect players or practise responsible gaming.

If you choose to play on betting sites outside of Gamstop, examine reputation, licencing and regulatory information, payment security, and user feedback. Be mindful of the risks of these services, including the absence of legal remedies for disputes or payout concerns.

The Role of Technology in In-play Betting

The Impact of Technology on the UK Betting Industry is very significant. Live broadcasting gives bettors a more thrilling experience. This lets people use their personal observations rather than statistical data to make better decisions.

In-play betting has also changed thanks to mobile betting apps. These apps let bettors follow the action anywhere with a simple interface. Mobile betting apps are accessible from home, a sports bar or the event itself.

In-play bettors rely on data analysis. These tools let bettors make smart judgements with detailed statistics, live updates, and prediction models. Bettors can improve their odds by using these technologies.

Technology raises worries about responsible gambling. Betting alternatives are readily available and may encourage excessive gambling. Operators and bettors must prioritise responsible gambling measures like deposit limits, breaks, and assistance.

sports betting
Depositphotos

Challenges and Considerations

In-play betting is thrilling and risky. Impulsivity is a major issue. Live odds change quickly, tempting impulsive bets. Bettors must be disciplined and follow their strategy to avoid rash and uneducated choices.

In-play betting risks chasing losses. Bettors tend to raise stakes when they’re losing to recover quickly. This can cause more losses and financial distress. Managing risks and avoiding emotional betting requires reasonable expectations and a long-term view.

In-play betting concerns integrity and match-fixing. Live events allow unscrupulous people to alter outcomes. Sports organizations, regulators, and betting operators must take strict efforts to avoid and detect suspicious activity. To protect the sport, bettors should report any abnormalities.

Conclusion

Many UK gamblers favor in-play betting for its real-time wagering and dynamic odds. Its popularity and growth are due to the ability to make informed decisions based on live match dynamics, the large selection of sports and events, and technical advancements.

In-play betting must be done properly. Limits, methods, and self-discipline are essential to enjoying and minimizing the hazards of this type of gambling. Bettor’s success can be improved by remaining informed, adjusting to real events, and making strategic decisions.

FAQ

What is in-play betting?

In-play betting, also known as live betting or real-time wagering, is a form of sports betting where wagers are placed on events that are currently in progress. It allows bettors to place bets and adjust their strategies based on the unfolding dynamics of the game or match.

Is in-play betting popular in the UK?

Yes, in-play betting has gained tremendous popularity in the UK in recent years. The ability to bet on live events and make real-time decisions adds an extra level of excitement and engagement for bettors.

What sports and events are available for in-play betting in the UK?

In-play betting covers a wide range of sports and events in the UK. Popular options include football, tennis, cricket, rugby, basketball, and many others. From major tournaments to local matches, there are ample opportunities for in-play betting across various sports.

How do odds change during the course of a live event in in-play betting?

In in-play betting, odds fluctuate based on the dynamics of the game or match. Factors such as goals scored, player injuries, and momentum shifts can influence the odds. As the event progresses, the odds are adjusted in real-time to reflect the current situation.

How can technology enhance the in-play betting experience?

Technology has played a crucial role in enhancing the in-play betting experience. Live streaming allows bettors to watch the events in real-time, while mobile betting apps provide convenience and accessibility. Data analysis tools and predictive models assist bettors in making informed decisions, while advancements like VR and AR offer exciting possibilities for the future.

The post In-play Betting: Real-time Wagering in the UK appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/special-types/in-play-betting-real-time-wagering-uk/

Raequel Patterson Simplifies Pumping for Moms with Trendy Lineup: One Pumped Mama

Home Business Magazine Online

One Pumped Mama
Photo Credit: One Pumped Mama

In a world where motherhood often presents challenges, Raequel Patterson, a self-made entrepreneur, and mother of three, has risen to the occasion, transforming the pumping experience for mothers who want to breastfeed and exclusively pump.

Patterson has recently debuted One Pumped Mama, a game-changing brand that makes pumping an effortless and empowering journey for moms on the go. Her remarkable product line encompasses a wide range of essentials, from stylish apparel that provides optimal comfort and convenience to chic and discreet bags that effortlessly organize the liquid gold every mother treasures. By seamlessly blending functionality with fashion, Patterson empowers busy moms to reclaim their time and confidence and savor the precious moments of motherhood without compromise.

Let’s get inspired by the extraordinary journey of Raequel Patterson as she embarked on the path of starting her own brand.

A Bit About Raequel Patterson’s Career History

Raequel Patterson has an extensive background in accounting, and she still works as a full-time Accountant while simultaneously nurturing her burgeoning company. Her accounting specialization lies in Auditing, and she appreciates that this is a transferrable skill that she can use in her entrepreneurial endeavors.

Raquel’s ability to balance both worlds showcases her tenacity, discipline, and unwavering commitment to professional growth. Her unique combination of accounting proficiency and entrepreneurial spirit sets her apart, enabling her to forge a path of success in both realms while providing her company with a strong financial foundation.

One Pumped Mama
Photo Credit: One Pumped Mama

Raquel Patterson’s Inspiration to Start Her Own Business

According to Patterson, One Pumped Mama, the brand and its products were inspired by her personal breastfeeding journey and the desire to feel organized and stylish as a breastfeeding mother.

Patterson chose to breastfeed and exclusively pump with all three children. When her first child was born and admitted into NICU, Patterson felt overwhelmed and lacked resources and support for pumping and feeding her new baby. She recognized the need to carry a breast pump bag that exuded functionality and fashion without compromising organization, versatility, and convenience. Unable to find a single product that embodied all these qualities, she took matters into her own hands and created a line of products that encompassed all five essential aspects.

One Pumped Mama
Photo Credit: One Pumped Mama

About One Pumped Mama

Patterson describes One Pumped Mama as a lifestyle motherhood brand catering to the needs of on-the-go mothers who seek products that can be used beyond their breastfeeding journey.

She says, “Each meticulously crafted product is designed to provide versatility and utility, ensuring that mothers can continue to benefit from them even after their breastfeeding phase.”

The brand’s exciting line includes The Pump Caddy, The Maximalist Pump Bag, The Minimalist Breast Pump Bag, sweatshirts, and other apparel allowing new mothers to embrace convenience and style simultaneously.

One Pumped Mama
Photo Credit: One Pumped Mama

How Does Patterson Promote One Pumped Mama?

Patterson promotes One Pumped Mama through various channels, including social media, her website, and influencer marketing. By leveraging these channels, she consistently connects with new mothers who express genuine interest in her products, establishing meaningful connections with her target audience.

The Primary Targets of One Pumped Mama

One Pumped Mama’s primary target audience consists of breastfeeding mothers, both those who nurse and those who pump. While the brand’s main focus is on serving the needs of breastfeeding mothers, the versatility of their products ensures that all mothers and women can benefit from them. The brand recognizes that its offerings go beyond the breastfeeding journey, providing practical solutions that cater to the diverse needs of mothers at various stages of motherhood.

One Pumped Mama
Photo Credit: One Pumped Mama

Patterson’s Best Business Achievement

Patterson believes her most significant business achievement is successfully launching an innovative venture as a wife and mother of three toddlers. Starting from scratch, with no design background or advertising budget, she managed to reach thousands of mothers within just one year. What makes this accomplishment even more remarkable is that she accomplished it all while working from home, with limited resources, and without a dedicated team to support her.

Advantages of Working from Home for Patterson

According to Patterson, the primary advantage of working from home is the ability to accomplish tasks without having to leave her residence. She acknowledges that it is remarkable how much time she can save by eliminating the daily commute to a physical workplace and how efficiently she can conduct her work in the comfort of a home office.

One Pumped Mama
Photo Credit: One Pumped Mama

Raquel Patterson’s Outlook for the Future

With unwavering enthusiasm and a clear vision, Raquel Patterson holds an optimistic outlook for the future of One Pumped Mama. Fueled by her passion for supporting mothers, she envisions the brand becoming a household name within three years. As the brand grows, she anticipates expanding her home office to accommodate inventory, yet she remains committed to primarily working from the comfort of her home. She further says that One Pumped Mama will remain steadfast in its mission to support mothers throughout their breastfeeding journey and beyond, reinforcing its position as a trusted brand for all moms. www.onepumpedmama.com IG: One Pumped Mama

The post Raequel Patterson Simplifies Pumping for Moms with Trendy Lineup: One Pumped Mama appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/success-stories-lifestyles/raequel-patterson-simplifies-pumping-moms-trendy-lineup-one-pumped-mama/

Office Renovation for a Greener Future: Tips and Strategies

Home Business Magazine Online

In a world grappling with the challenges of climate change, sustainability has swiftly moved from being a mere buzzword to a necessary practice in every aspect of life, including the business sector. As office managers and business owners, the onus is upon us to incorporate sustainability into our workspaces, contributing to the global green movement.

This responsibility extends beyond our daily practices to include the very infrastructure in which we operate: our offices. Indeed, sustainable office renovations are integral to reducing our carbon footprint, while also creating healthier, more productive work environments.

The Imperative of Green Materials and Practices for Office Renovations

A pivotal strategy for sustainable office renovations is the adoption of green materials. Materials such as low VOC (Volatile Organic Compounds) paints, sustainably-sourced timber, and recycled or recyclable flooring, carpeting, and furniture can have a tremendous impact on reducing your office’s carbon emissions. These materials are created with environmental conservation at the forefront, utilising resources responsibly and limiting harmful emissions.

Furthermore, energy-efficient appliances and fixtures can be an excellent addition to a greener office. LED lighting, for instance, consumes less energy and lasts longer than traditional lighting solutions. Investing in Energy Star-rated office equipment can also contribute to overall energy savings.

The approach taken towards the renovation process itself can also significantly contribute to sustainability. Instead of opting for a complete overhaul, consider renovating in stages, as this allows for less waste generation and provides an opportunity to repurpose or recycle materials effectively.

For instance, old doors can be transformed into unique tabletops, while outdated carpet tiles might find a second life as acoustic panels. This practice of ‘upcycling’ not only gives materials a new purpose but also adds a unique character to your office décor.

The Integral Role of Rubbish Clearance Services in Sustainable Renovations

Renovations, by nature, produce a substantial amount of waste. Proper waste management is hence crucial in ensuring the sustainability of office renovations, and this is where office clearance services become an indispensable partner. Renowned for their professionalism in the UK, these services aid in sorting, recycling, and responsibly disposing of renovation waste.

In a commitment to sustainability, many rubbish clearance services strive to divert as much waste as possible from landfills. With diversion rates often surpassing 90%, these services are contributing significantly to waste reduction. Collaborating with such services not only diminishes the environmental impact of your renovation but also assists in meeting your company’s sustainability objectives.

Adopting Strategies for Minimising Environmental Impact During Renovations

Strategising is key to ensuring a renovation that is truly sustainable. Here are some additional strategies to consider:

  1. Comprehensive Waste Management Plan: Begin by laying down a detailed plan for waste management. Collaborate with your chosen rubbish clearance service to ascertain the disposal process, recycling opportunities, and potential repurposing of materials.
  2. Efficient Use of Materials: Be conscious of material usage. Design in a manner that reduces waste generation and prioritises the usage of recycled and recyclable materials. For instance, modular designs allow for flexibility and reuse of components.
  3. Energy Efficiency: Explore ways to improve your office’s energy efficiency. This could include maximising natural lighting, incorporating renewable energy sources, or installing high-efficiency insulation.

Exemplary Case Studies of Green Office Renovations

Several UK businesses have been trailblazers in the sphere of green office renovations. Wavemaker, a global media agency based in London, is one such example. They renovated their office using an impressive 97% recycled or recyclable materials and achieved a commendable 95% waste diversion rate during the renovation. Furthermore, they chose to partner with local suppliers and manufacturers, thereby reducing transport emissions.

Another standout case is the tech company Bulb. In their renovation, Bulb made extensive use of reclaimed materials and sustainably-sourced timber, thus significantly reducing their resource footprint. They further implemented energy-efficient technologies like LED lighting and motion sensor systems, which are not only environmentally friendly but also contribute to a significant reduction in energy bills.

Stepping into a Greener Office Future

Office renovation can serve as much more than a mere facelift. It is an opportunity to actively contribute to a sustainable future and establish a work environment that embodies your commitment to the planet.

By incorporating green materials and practices, capitalising on rubbish clearance services, and thoughtfully strategising to minimise environmental impact, we can create office spaces that are visually appealing, productive, and eco-friendly.

As we journey towards a greener future, let us continue to innovate, inspire, and embed green strategies in our office renovations. Remember, every small step towards a more sustainable world is a stride in the right direction. Here’s to creating workspaces that our future generations will be proud of.

The post Office Renovation for a Greener Future: Tips and Strategies appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/go-green/office-renovation-greener-future-tips-strategies/

Morrison’s Fivers are Back

Morrison’s fivers are back with their scheme to give customers rewards for their custom…

 

– Points are back and can be earned on selected products and fuel –

– Lower prices through More Card Exclusives and personalised offers –

– New brand campaign “More Reasons To Shop At Morrisons” with rework of iconic jingle debuts on Coronation Street tonight –

Morrisons is giving customers “More Reasons To Shop At Morrisons” with the nationwide rollout of its new Morrisons More Card loyalty programme, which includes the return of the popular Morrisons Fivers.

As well as the new loyalty scheme, a major new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons” strapline, which was introduced in Sir Ken Morrison’s time and still resonates strongly despite last being used in 2006.

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.  The new More Card – which replaces the My Morrisons scheme – will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping.  The card will also give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites.

“Alongside the launch of the new loyalty programme, we are also excited to announce our new brand campaign, “More Reasons To Shop at Morrisons”. Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates.  We’ve brought it back in a major new campaign which celebrates customers’ real reasons for choosing Morrisons, in a funny and relatable way. And yes – even the iconic jingle is back!”

Today’s announcement demonstrates Morrisons commitment to offering customers great value and follows four waves of price cuts this year already.  In addition to the loyalty programme, Morrisons will continue to offer customers “More Reasons To Shop at Morrisons” with great deals on a wide range of products that are important to them including big brands and Morrisons unique Market Street counters – where skilled colleagues, including butchers and bakers, prepare fresh food for customers.  This week, for example, customers can pick up a 20-piece British BBQ meat pack for £9.99, enjoy two breakfasts for £10 in a Morrisons café or buy six bottles of wine and save 25%.

The new More Card, which can be used as a physical card or app, has been trialled in a number of stores over the last few weeks and feedback from customers has been extremely positive.  Customers will be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station*.   Examples of points available this week include:

  • 100 More Points for every five pack of doughnuts (89p)
  • 500 More Points for every £5 spent at the pizza counter
  • 600 More Points for every £6 spent in a Morrisons café
  • 100 More Points for every British BBQ meat pack from the butcher’s counter.

Once a customer has saved 5,000 points, they will receive their Morrison’s Fivers which can be redeemed on a future shop, in store or online.

Morrisons programme of market leading exclusive offers which launched last October for loyalty card members remains a key feature of the new scheme and the range of offers will continue to grow.  The More Card Exclusives enable customers to benefit from industry leading deals and discounts, which in launch week include:

  • 1 litre Spirits for £17
  • Nescafé Gold 300g and Nescafé Original 200g for £4.99
  • Pringles for £1.25
  • Cathedral City Cheese 350g for £3.00
  • Fish Friday – 20% off fresh fish from the Market Street fish counter each Friday
  • Steak Saturdays – 20% of British steaks from the Market Street butcher’s counter each Saturday.

More Card customers can also benefit from:

Personalised offers – App users will be able to activate their offers on their device while card users will receive vouchers at the till that can be redeemed on a future purchase

Surprises – Surprise offers will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween

Basket Bonus – When a customer scans the app or swipes their card they may be in with a chance to ‘bag a bonus’ offer.  It might be money off a shop or a treat from a Market Street counter.

The new “More Reasons To Shop At Morrisons” brand campaign, created with Leo Burnett,  debuts today on Coronation Street.  The campaign, which includes a brand new look and feel, will run across TV, radio, press, digital display, social media and out of home as well as in Morrisons stores and online.

* Excluding franchise petrol stations.

The post Morrison’s Fivers are Back appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/morrisons-fivers-are-back

Microsoft will only show ads from verified advertisers starting Aug. 1

Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced.

Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions.

Timeline. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022. Key upcoming dates to know:

  • July 1: New advertisers must be verified before Microsoft will serve any ads.
  • July 15: Contact Microsoft support if your account isn’t verified and you haven’t received an email from Microsoft about account verification.
  • Aug. 1: Microsoft Advertising will only serve ads from verified advertisers.

What users will see. All ads will show:

  • The advertiser’s name and location.
  • The business or individual paying for the ad.
  • Information about why they’re seeing an ad (e.g., targeting parameters).

Here’s what it looks like:

Ad Library

New Ad Library. Microsoft Advertising also announced it is launching a new Ad Library:

  • “All users will be able to view ads shown on Bing which have any impressions in the European Union. Users can search for ads in the Ad Library via the advertiser’s name or words in the ad creative. The advertiser’s details will be displayed in the Ad Library.”

Identity verification help. You can read the official help documentation here.

The post Microsoft will only show ads from verified advertisers starting Aug. 1 appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-advertising-show-ads-only-from-verified-advertisers-427936

TikTok opens its premium content feature, Series, to more creators

Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series.

Who is now eligible. Creators must be at least 18 years old and have:

  • An account that is at least 30 days old.
  • Posted four or more public videos in the last 30 days.
  • At least 1,000 “authentic” video views in the last 30 days.
  • 10,000 or more followers.
    • If you have less than 10,000 followers but meet the other criteria, you can apply by providing a link to premium content you’ve previously sold on other platforms via TikTok’s Creator Center.

The announcement. It was added today as an update to TikTok’s original announcement of Series.

What is Series. One TikTok Series can consist of up to 80 videos, each up to 20 minutes long. TikTok creators can set their own prices, anywhere from $1 to $190. All the content in a TikTok Series is behind a paywall.

Why we care. Creators now potentially have a new revenue stream, that rewards them for creating higher-quality content that attracts more viewers.

Dig deeper in TikTok introduces a “Series” feature enabling creators to sell premium episodes.

The post TikTok opens its premium content feature, Series, to more creators appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-opens-series-more-creators-427959

Q&A: My Credit Score Is 590. Is That Good or Bad?

Home Business Magazine Online

Credit is the engine that moves the modern world (for better and for worse), and more and more people rely on it to satisfy their most essential needs. Given this state of affairs, maintaining a good credit score has transitioned from being a matter of personal convenience to an absolute priority.

If you’re reading this, chances are you’re curious to know whether your credit score of 590 makes you eligible for decent funding options. Well, the answer will not be very encouraging, we’re afraid. While a 590 FICO technically could fall within the “Fair” range, it’s important to remark that a significant portion of the American population — roughly 67%, according to Experian — have a higher score than that. As a result, a great number of reputable lenders could view a “Fair” score unfavorably, making it more challenging to secure good financing.

In this short article, we’ll briefly analyze the context of a 590 score and its implications. But first, let’s get some of the basics straight:

Understanding Credit Scores

Credit scores are essentially three-digit numbers (ranging from 300 to 850) that gauge creditworthiness. A low score indicates poor credit habits while, conversely, people with a higher score tend to enjoy better and more affordable loan offers.

Creditors rely heavily on these scores as a standard metric to ascertain whether you’re responsible enough to handle debt and repay it on time. The task of calculating these scores falls under the purview of “credit bureaus” or “credit reporting agencies.” The community of lenders entrusts these organizations to collect and handle their prospective customers’ credit information (“credit history”) in exchange for a fee. In the U.S., the three major credit bureaus are Experian, Equifax, and TransUnion.

Your score is heavily affected by your credit history, which encompasses various factors such as the number and types of accounts and their duration, as well as your debt levels, repayment history (or lack thereof), total credit utilization, recent loan applications or inquiries, and more. These elements collectively make up the basis for the calculation.

Evaluating a Credit Score of 590

As disclosed earlier, credit scores range from 300 to 850, but, at the same time, this same range is divided into different segments, namely:

  • Excellent
  • Very Good
  • Good
  • Fair
  • Poor

As you can discern, “Fair” is just a step above “Poor,” so you’d still be in a credit nightmare, so to speak.

FICO scores in the range between 800 and 850 are typically deemed “Excellent,” while a “Good” credit score is one that passes the 670 threshold.

As we reach the bottom end of the FICO spectrum, we find that scores from 300 to 579 are “Poor,” and from 580 to 669 are classified as “Fair,” according to both Equifax and Experian. TransUnion is the only one — out of the three major bureaus referenced — that strays from this criterion and labels 590 as “Poor” (or anything below 661, for that matter). Consequently, if the lender abides by TransUnion’s parameters, chances are you’ll be shown the proverbial door or be subjected to more onerous terms and conditions in comparison. That said, a “Fair” score is still hardly something to celebrate.

Impact of a 590 Credit Score

Regardless of what we just explained, it’s no reason to feel discouraged. Even as you suffer from a “Poor” credit rating, you can still apply for a plethora of financing offers while you work towards improving it, keeping in mind the obvious caveats. These are:

  • Mortgage Loans: Many FHA loans are available for people with a minimum 500 FICO score but beware of the 2.3% differences in APR (which are quite noticeable in loans of this magnitude).
  • Auto Loans: You could get loans to buy a car even with a “Poor” or “Fair” credit, with APRs that can range from 3% to 10% and repayment terms of up to 84 months, give or take.
  • Personal Loans: Conditions vary considerably between personal loan offers, though people with 590 FICO scores must be prepared for APRs closely hovering around the 36% areas, as well as up to a whopping 10% origination fee.
  • Car Title Loans: These are among the most expensive, and arguably the riskiest loans you can obtain and arguably the quickest as well. They come with exceedingly short repayment terms (usually a month or less) and interest rates that could potentially soar into the three digits.

Keep in mind that maintaining a score below “Good” levels brings about repercussions that extend far beyond your ability to get financing. Case in point, some landlords can pull a rental applicant’s credit score (with the applicant’s consent, that is) to deliberate on whether to approve or deny the application.

Steps to Improve Your Credit Score

It’s never too late to get your credit back in shape, though it’s not an overnight endeavor by any stretch.

Perhaps the most important action you must undertake involves your already-existing debt. Pay it all off in full if possible. If you’re unable to settle all debts, we strongly advise you to at least get rid of the most expensive ones first to not accrue unnecessary interest (interest from credit card balances can spiral out of sight quickly, for example.) Also, check for any unpaid bills that you might have overlooked.

In addition to the above, peruse your credit reports carefully. If there’s an instance of potential fraud or identity theft, you ought to deal with that as soon as possible! Likewise, look out for any inaccuracies that might have crept into your report and contact your bank so that they help you sort them out. Even the most seemingly inconsequential mishap could have dire effects on your creditworthiness, so make sure you address them swiftly.

Rebuild Your Credit Score

Another effective way to revamp your credit score is by “rebuilding” it. This is attained with the help of specific financial products like a secured credit card or a credit-builder loan. Secure credit cards are relatively inexpensive credit rebuilders, all things considered, even though they’re not your safest bet if you need money badly.

Credit-builder loans open another path out of the lowest FICO tiers. These loans consist of money deposited into a locked savings account which you must unlock after you’ve made a certain number of monthly payments. These payments are subsequently reported to the credit bureaus in your favor.

As with the secured card option, credit-builder loans are designed with the primary goal of increasing your credit reputation and should not be viewed as an expedited way to get cash.

We should obviously emphasize the need to engage in responsible credit usage as you make your way towards rebuilding your credit history. There’s no use in trying to avail yourself of these products if you aren’t going to fulfill your repayment duties, whatever the reason may be.

If you’re unsure about the best route to take, you might want to seek guidance from a professional financial advisor or credit repair service, as they can provide the necessary expertise and support towards better credit health.

To Conclude

A 590 credit score is considered either “Fair” or “Poor,” which evidently falls short of the score you ought to have if you want access to more cost-efficient loans. While you could still theoretically obtain some loans, you should be prepared to cope with costly fees and interest rates.

If you wish to steer clear of those challenges, you should strive towards leveling up your score to attain the “ideal borrower” profile! Cultivate a mindset of responsible borrowing and manage your finances in a diligent manner that can gradually earn you positive ratings from reporting agencies.

The post Q&A: My Credit Score Is 590. Is That Good or Bad? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/personal-finance/590-credit-score/

Netflix tops list of YouTube’s top 10 most popular video ads

With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival.

Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube.

Why we care. YouTube is the most popular U.S. streaming service on TV screens, with an estimated 150 million unique viewers. It is also a profitable platform for creators. Video ads continue to be a great way to drive views by telling stories that connect with your target audience.

YouTube’s top 10 most popular global video ads

These were the top 10 most popular video ads globally from June 2022 to May 2023, along with how many views they have as of publishing.

  • “The ad ranking is determined using some of YouTube’s strongest signals of viewer choice – including factors like organic and paid views, watch time and audience retention (i.e. how much of a video people watched),” YouTube noted.

10. Burger King: Whopper Whopper (Extended)

9.3 million views

9. Peacock: Kevin Hart can’t stop attacking ‘old’ celebrities #shorts

9.1 million views

8. Bulgari: Unexpected Wonders – a movie by Paolo Sorrentino

9.3 million views

7. Orange Egypt: World Cup 2022 campaign – Crazy about Football

19 million views.

6. Galaxy S23 Ultra: Official Introduction Film

23 million views

5. Qatar Airways: C.H.A.M.P.I.O.N.S – official FIFA World Cup song featuring DJ Rodge and Cheb Khaled

23 million views

4. Max: The Last of Us

24 million views

3. Apple: Introducing iPhone 14 Pro

26 million views

2. Telecom Egypt: WE Summer Campaign 2022 – Akram Hosny

33 million views

1. Netflix: Wednesday Releases Thing In New York

39 million views

Dig deeper. YouTube year in review: The top 10 ads of 2022

The post Netflix tops list of YouTube’s top 10 most popular video ads appeared first on Search Engine Land.

Original source: https://searchengineland.com/youtube-ads-leaderboard-0622-0523-427874