google-site-verification: googlebc47d07320294fb4.html

Universal Analytics dies aged 11: ‘Be brave and be strong’

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years.

Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many.

Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.

Analytics
Big data
Business Finance
desktop web
director , product management

Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service.

Seven years later, the search engine welcomed Universal Analytics into the world – a service that would go on to revolutionise the digital marketing industry.

The platform went on to grow from strength to strength and quickly became the most used web analytics service on Earth thanks to its many key benefits such as offline conversions and flexible session and campaign timeout settings.

Sadly, in March 2022, Google broke the hearts of advertisers in every corner of the globe when it announced that Universal Analytics would be departing our lives forever.

Russell Ketchum, director, product management at Google, fought back tears as he broke the jaw-dropping news:

  • “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies.”
  • “This measurement methodology is quickly becoming obsolete.”

Universal Analytics will be remembered for its user-friendly interface, easily accessible, up-to-date, accurate data, as well as its glorious reporting.

UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Share your stories, memories and the fun times you had with our departed friend by tweeting us @searchengineland.

Rest in peace, Universal Analytics. You were good to us.

Universal Analytics: 2012-2023.

The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on Search Engine Land.

Original source: https://searchengineland.com/universal-analytics-dieobituary-428924

9 thoughts on “Universal Analytics dies aged 11: ‘Be brave and be strong’”

  1. Have you ever thought about creating an e-book or guest authoring on other websites? I have a blog based upon on the same information you discuss and would really like to have you share some stories/information. I know my viewers would enjoy your work. If you are even remotely interested, feel free to send me an e-mail.

  2. Крупный учебный и научно-исследовательский центр Республики Беларусь. Высшее образование в сфере гуманитарных и естественных наук на 12 факультетах по 35 специальностям первой ступени образования и 22 специальностям второй, 69 специализациям.

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +