google-site-verification: googlebc47d07320294fb4.html

Study: TikTok loses popularity as ecommerce search engine

Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study.

Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business, the U.S. won’t be a big factor yet – and may never be. Regardless, marketing and advertising budgets will continue to follow users. But ultimately it comes down to whether TikTok is an effective platform for your brand.

advertising budgets

Amazon and Google reign. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022).

Amazon also increased its popularity among younger age groups, compared to last year:

  • 18- to 24-year-olds: Up 45%
  • 25- to 34-year-olds: Up 44%.

Additional context. These results are similar to another U.S. survey we reported on in Amazon beats Google as starting point for product search. That survey found 38% of shoppers began product searches on Amazon, while 35% started searching on Google.

TikTok’s YoY decline. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year:

  • “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

Most people who start their product searches on TikTok, Instagram or Reddit are between the ages of 18-34, CivicScience noted.

About the study. The CivicScience study asked U.S. online shoppers: “When shopping for a product online, where do you typically start for product searches and research?” It then compared 5,638 responses received between June 6 and 26 to 4,643 responses from August 2022.

The post Study: TikTok loses popularity as ecommerce search engine appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-product-search-popularity-decline-429036

382 thoughts on “Study: TikTok loses popularity as ecommerce search engine”

  18. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

    Reply

  70. An impressive share! I have just forwarded this onto a friend who had been doing a little research on this. And he in fact bought me lunch because I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this matter here on your site.

    Reply

  356. I like the valuable information you supply on your articles. I will bookmark your weblog and check again here frequently. I am fairly certain I will be informed plenty of new stuff right here! Good luck for the following!

    Reply

  370. I’ve learn several excellent stuff here. Definitely worth
    bookmarking for revisiting. I wonder how a lot attempt you set to create the sort of great informative web site.

    Reply

  371. Pretty great post. I just stumbled upon your weblog and wished to say that I’ve
    really loved browsing your blog posts. In any case I’ll be subscribing in your feed and I am hoping you write once more soon!

    Reply

  372. Hi I am so delighted I found your web site, I really found you by accident, while I was researching on Google for something else, Nonetheless I am
    here now and would just like to say kudos for a marvelous post and a all
    round interesting blog (I also love the theme/design), I don’t have time to look
    over it all at the moment but I have book-marked it and also
    added your RSS feeds, so when I have time I will be back to read
    more, Please do keep up the superb b.

    Reply

  373. It is really a great and useful piece of info.
    I’m happy that you simply shared this helpful information with us.
    Please stay us informed like this. Thanks for sharing.

    Reply

  374. Please let me know if you’re looking for a article writer for
    your blog. You have some really good articles and I believe I would be
    a good asset. If you ever want to take some of the load off,
    I’d absolutely love to write some content for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Regards!

    Reply

  376. You really make it seem so easy with your presentation but I
    find this matter to be actually something which I think I would never understand.
    It seems too complex and very broad for me. I am looking forward
    for your next post, I’ll try to get the hang of it!

    Reply

  377. I used to be suggested this website by means of my cousin. I’m not positive whether this submit is written via him as nobody else realize
    such targeted approximately my problem. You are amazing!
    Thanks!

    Reply

  378. Usually I do not read post on blogs, but I wish to say that this write-up very pressured me to check out
    and do so! Your writing taste has been amazed me. Thanks, quite nice post.

    Reply

  379. I’m extremely impressed with your writing skills and also with
    the layout on your weblog. Is this a paid theme or did you modify it yourself?
    Either way keep up the excellent quality writing, it is rare to see a nice blog like this
    one nowadays.

    Reply

  380. Hello it’s me, I am also visiting this web site on a regular basis, this website is truly fastidious and the people
    are actually sharing good thoughts.

    Reply

  381. Can I just say what a relief to uncover somebody who
    really understands what they’re talking about on the web.
    You certainly understand how to bring an issue to light and make it important.
    A lot more people have to check this out and understand this side of the story.
    I was surprised that you’re not more popular because you most certainly have the gift.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +