google-site-verification: googlebc47d07320294fb4.html

Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date.

The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data.

Prime members splashed out on more than 375 million products worldwide and saved over $2.5 billion on Amazon’s discounted deals.

Why we care. Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. For those advertising on Amazon already, it may be worth considering increasing ad spend. The bi-annual event provides brands with the opportunity to not only strengthen their relationship with existing customers but also reach and attract new ones, which could potentially help drive brand awareness and result in a higher ROI.

What categories reported the biggest increase in sales? Surges in spend were reported across several categories by Adobe. In comparison to average daily sales in June:

  • Appliance sales increased by 52%
  • Toy sales increased by 27%
  • Apparel sales increased by 24%
  • Electronics sales increased by 12%
  • Stationary and office supplies sales increased by 76%

“Prime Day has become one of the biggest e-commerce moments of the year, as consumers latch onto major discounts from a number of different retailers. The record spending shows us that consumers are tapping into their inner bargain hunters, stocking up on specific categories such as electronics and apparel while the discounts remain steep,” said Vivek Pandya, lead analyst at Adobe Digital Insights.

Get the daily newsletter search marketers rely on.

<input type="hidden" name="utmMedium" value="“>
<input type="hidden" name="utmCampaign" value="“>
<input type="hidden" name="utmSource" value="“>
<input type="hidden" name="utmContent" value="“>
<input type="hidden" name="pageLink" value="“>
<input type="hidden" name="ipAddress" value="“>

Processing…Please wait.

function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
return "";
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');

What discounts were offered? Amazon offered discounts across all categories of its product portfolio – although not all products were included:

  • Electronics were discounted by up to 16%
  • Apparel was discounted at 13%
  • Toy were discounted by up to 15%
  • Sporting goods were discounted at 9%
  • Furniture was discounted at 7%

Additional findings. In addition to identifying how much customers spent, the Adobe Analytics report also identified how customers are changing their buying process:

  • Buy Now Pay Later (BNPL) orders were up 19.5% year-on-year and accounted for 6.4% of all online orders.
  • BNPL generated $461 million in revenue.
  • BNPL was primarily used for products purchased in apparel, furniture/home and electronics categories
  • Smartphone sales were up 42.7% year on year and drove 43.7% of sales

When is the next Amazon Prime Day? Amazon is yet to confirm if there will definitely be a second Prime Day this year. However, last year, in addition to hosting the two-day sale in July, Amazon also hosted one Oct. 11 and 12.

Retail Media Networks. A new force this year, retail media networks (RMNs) also contributed to Prime Day returns. Traffic referred to retail websites from RMNs increased by more than 70% over last year, according to Salesforce.

  • “Ads on retail media networks caught consumers’ eyes throughout Prime Day. We saw a huge surge in traffic from this emerging media – making it a critical component of the marketing mix,” said Rob Garf, Salesforce’s VP and GM of retail.

Additional reporting on this story from Chris Wood.

The post Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion appeared first on Search Engine Land.

Original source:

148 thoughts on “Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion”

  1. I’m truly enjoying the design and layout of your
    blog. It’s a very easy on the eyes which makes it much more enjoyable
    for me to come here and visit more often. Did you hire out a designer to create your theme?
    Outstanding work!

  2. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get
    several emails with the same comment. Is there any way you can remove me from that
    service? Bless you!

  3. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.国产线播放免费人成视频播放

  4. I really like what you guys are usually up too. This type of clever work and exposure!
    Keep up the excellent works guys I’ve added you guys to blogroll.

  5. Santo Campuzano is how he’s called and he loves getting this done.
    What her relatives and her love is doing interior design but she’s been taking on new things lately.

    My wife and I reside in Maryland nevertheless will require
    move annually or a set of. Invoicing is her day job now and
    she’ll be promoted soon.

  6. Hello and welcome. I’m Tod. My day job is an administrative
    assistant. What I really enjoy doing is fishing and
    I’ve been doing it for ages. My wife and I reside in Maryland although
    i will have to move each year or a set of.

  7. Nice to you, i’m Ewa. In his professional life he
    can be an interviewer and his awesome salary already
    been really fulfilling. She is really fond of golf and she’s been doing it for an amazing while.
    Minnesota is the place he loves most but he in order to move because
    of his friends and family.

  8. I don’t know if it’s just me or if perhaps everybody else encountering issues with
    your blog. It seems like some of the text on your content are running off the screen. Can someone else please
    comment and let me know if this is happening to them too?
    This might be a problem with my web browser because I’ve had this happen before.

  9. The author is called Roseline and he or
    she totally loves this address. Hiring is where her primary income
    derives from. Maryland has been my home and Dislike plan on changing it.

    One of the things I really like most is always to keep birds but Irrrve never
    made money with the item.

  10. The writer is called Tod though he doesn’t like being called like these.
    For a while she’s been in North Carolina and she will never move.
    Hiring is my profession. What her family and her love is bottle tops collecting and now she is intending to build an income with it.

  11. Valuable info. Fortunate me I discovered your web site unintentionally,
    and I’m surprised why this coincidence did not came about earlier!

    I bookmarked it.

  12. Hey there! I know this is kind of off topic but I was wondering which blog platform are you using for this website?
    I’m getting tired of WordPress because I’ve had problems with hackers
    and I’m looking at options for another platform. I would
    be awesome if you could point me in the direction of a good

  13. I do agree with all of the ideas you’ve presented on your
    post. They’re really convincing and can definitely work.

    Still, the posts are very brief for novices.
    May you please prolong them a little from subsequent time?

    Thanks for the post.

  14. Ewa is what’s written on her birth certificate but she never really liked
    that name. After being out of his job detrimental he was a production and planning officer but she plans on changing
    this. New Jersey is the actual place he’s been residing
    at. Fishing is what his family and him fancy.

  15. First of all I want to say awesome blog! I had a
    quick question in which I’d like to ask if you do not mind.
    I was curious to know how you center yourself and clear your head
    prior to writing. I’ve had a tough time clearing my mind in getting my thoughts out there.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes
    are generally lost simply just trying to figure out how to begin. Any ideas or hints?
    Many thanks!

  16. It’s awesome to pay a quick visit this website and reading the views of all friends on the topic
    of this paragraph, while I am also keen of getting know-how.

  17. Robena may be the name I like to be called with
    though Do not really like being called like which unfortunately.
    One of what exactly I love most is caravaning having said that i haven’t resulted
    in a dime as well as. For years she’s been working being an interviewer and she’s
    doing pretty good financially. Her husband and her live in District of Columbia.

  18. What’s up to all, the contents present at this web page are in fact awesome for people
    knowledge, well, keep up the good work fellows.

  19. You can definitely see your enthusiasm in the article you write.
    The world hopes for even more passionate writers such as you who aren’t
    afraid to mention how they believe. All the time go after your heart.

  20. Greetings from Los angeles! I’m bored to death at work so I decided to browse your blog on my
    iphone during lunch break. I love the info you present here and can’t
    wait to take a look when I get home. I’m amazed at
    how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G ..

    Anyhow, wonderful site!

  21. Luigi Peck is what folks call me but you can call me anything
    you like. One of his favorite hobbies does on interior design but he’s thinking on starting today’s truck
    owner. My day job is an interviewer terrifying don’t think I’ll put it back
    anytime soon. His wife and him chose to exist in New
    Jersey but he needs to advance because of his

  22. สำรวจเว็บใหม่ที่มีทุกสิ่งทุกอย่าง! จากทางเข้าเกมสล็อตใหม่ไปจนถึงสล็อตออนไลน์ที่อัปเดตล่าสุด คุณจะได้พบกับสล็อตแตกดีแล้วก็มีกราฟิกสวยงาม เพลินใจกับโบนัสสล็อตใหม่และฟรีเครดิตที่จะเพิ่มจังหวะชนะของคุณ อย่าลืมทดลองเล่นเว็บใหม่ แจกเครดิตฟรี 2024รวมทั้งอ่านรีวิวเพื่อเลือกเกมส์ที่ตรงดวงใจ เว็บเกมออนไลน์สล็อตโทรศัพท์เคลื่อนที่ใหม่กลุ่มนี้พร้อมให้ท่านเล่นทุกที่ที่ต้องการ!

  23. The writer is called Santo. I am a payroll clerk and something Thought about enjoy.
    District of Columbia is where I’ve for ages been living.
    To cycle is what he does every school week.

  24. Hi there would you mind stating which blog platform you’re using?
    I’m going to start my own blog in the near future but I’m having a difficult time selecting
    between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.

    P.S My apologies for being off-topic but I had to ask!

  25. It’s actually a great and useful piece of info.
    I am happy that you shared this useful information with us.
    Please keep us informed like this. Thank you for sharing.

  26. First of all I want to say awesome blog! I had
    a quick question which I’d like to ask if you don’t mind.
    I was curious to find out how you center yourself and clear
    your thoughts prior to writing. I’ve had difficulty clearing my thoughts in getting my ideas out.
    I truly do enjoy writing but it just seems like the
    first 10 to 15 minutes are lost just trying to figure out how to begin. Any ideas or hints?

  27. I’m curious to find out what blog platform you happen to be
    using? I’m experiencing some small security
    problems with my latest website and I’d like to find something more risk-free.
    Do you have any solutions?

  28. Howdy, i read your blog from time to time and i own a similar one
    and i was just wondering if you get a lot of spam comments?
    If so how do you stop it, any plugin or anything
    you can advise? I get so much lately it’s driving me insane so any support is very much appreciated.

  29. With havin so much written content do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the web without my authorization. Do you know any solutions to help protect against content from being ripped off? I’d certainly appreciate it.

  30. Its like you read my thoughts! You seem to understand a lot about this, such as you wrote the ebook in it or something.
    I think that you just can do with some percent to power the message
    home a little bit, but instead of that, that is excellent blog.
    An excellent read. I will definitely be back.

  31. Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for
    this website? I’m getting tired of WordPress because I’ve had problems with hackers and I’m
    looking at options for another platform. I
    would be fantastic if you could point me in the direction of a good platform.

  32. It is perfect time to make some plans for the future and it’s time to be
    happy. I’ve learn this post and if I could I desire to recommend you some fascinating issues
    or suggestions. Maybe you can write subsequent
    articles relating to this article. I wish to learn more things approximately it!

  33. I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an edginess
    over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same
    nearly very often inside case you shield this hike.

  34. Thanks , I’ve just been searching for information approximately this subject
    for ages and yours is the best I’ve came upon so far.
    However, what in regards to the bottom line? Are you positive in regards
    to the source?

  35. DEWAASIA sediakan beraneka tipe bonus dan promo menarik, nantinya bisa berfaedah untuk pemain menaikkan sensasi bertaruh.
    Setiap bonus dan promosi selanjutnya punya syarat termasuk ketetapan berlaku bagi seluruh pemain slot gacor.

  36. Hi, I do think this is a great site. I stumbledupon it
    😉 I am going to return yet again since i have saved as a favorite it.
    Money and freedom is the best way to change, may you be rich and
    continue to help other people.

  37. It’s actually a great and useful piece of information. I’m glad that
    you simply shared this helpful information with us.
    Please stay us up to date like this. Thanks for sharing.

    Also visit my site – blw99 (Darwin)

  38. Hmm is anyone else having problems with the images on this blog loading?

    I’m trying to figure out if its a problem on my end or if
    it’s the blog. Any responses would be greatly appreciated.

    my blog; blw99 [Christina]

  39. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş için Tıklayın onwin

  40. Hi! Quick question that’s completely off topic. Do you know how
    to make your site mobile friendly? My web site looks weird when viewing from my iphone 4.
    I’m trying to find a template or plugin that might be able to
    fix this issue. If you have any recommendations, please
    share. Thanks!

  41. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I
    submitted and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog blogger but I’m still
    new to everything. Do you have any suggestions
    for newbie blog writers? I’d definitely appreciate it.

  42. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

  43. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

  44. Very good website you have here but I was wondering if you knew of
    any forums that cover the same topics talked about here?
    I’d really like to be a part of group where I can get opinions from other knowledgeable people that share the same interest.

    If you have any recommendations, please let me know.
    Many thanks!

  45. Wonderful beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog website?
    The account helped me a appropriate deal. I had been a little bit acquainted of
    this your broadcast provided shiny clear idea

  46. I think this is one of the most vital info for me. And i’m glad reading your article.
    But want to remark on some general things, The site style is perfect, the articles is
    really great : D. Good job, cheers

  47. Use a warmer habitation with new ‘A’ rated and vigour effective windows and doors. Loyal dwelling house betterment specialist in Taunton. Taunton Windows is institution delivery properties around Somerset and Taunton. We procure the best in breadth selection of products that hold anything from traditionalistictraditional plastic sash doors and windows to custom-made conservatories to helper process your property domestic area. No matter what kind of house your looking to improve, we’re sure that everything from our comprehensive goods mountain range will additional see the wish that you are hunt for. Contact with us without payment quote or inquiry nowadays! Supported In Somerset. Taunton Windows is exellent set to give some and every home recover service to homeowners set anywhere in the All somerset area. So-so whichsoever style of property you’re going to change, we afford create whatsoever house in immoderate mode all you desire. Once we began. Taunton Doors and windows have been improving property for Somerset for complete x years, indemniting for customers goodness of best of our own and specific education every period. Our specialists apply exceptionally tops choice products and well-high trusty trader whilst permanently share-out you a of our own, local contact. x Yr Guarantee. Our company are so certain for our company things will meet our expectancy, for every of them come through with a 8 year period guarantee for more order of brain. Our company practised group of installers are coached to the highest standards, message for both the things and also their fitting are of the higher level. In the event that our company things go wrong, our friendly assist service team are joyful to helpfulness. Additional info all you feel up to know on the best web page … Window installation

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +