TikTok has launched a Commercial Content Library to provide transparency around its paid advertising.
Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as:
- The advertising creative.
- Dates the ad ran.
- Main parameters used for targeting (e.g. age, gender).
- Number of people who were served the ad.
Why we care. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don’t work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.
The rules. Access to TikTok’s Commercial Content Library is available to everyone globally. However, only data from Europe is available.
- TikTok said that its team is already working on ways to include advertising data from more countries, such as the U.S., in the future. But a date for this release is yet to be confirmed.
Added bonus. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API.
- In order to use the Commercial Content API, marketers will be required to create a TikTok Developers account and submit an application for access, which will then be reviewed by the platform’s team in an effort to clamp down on the misuse of data.
Get the daily newsletter search marketers rely on.
<input type="hidden" name="utmMedium" value="“>
<input type="hidden" name="utmCampaign" value="“>
<input type="hidden" name="utmSource" value="“>
<input type="hidden" name="utmContent" value="“>
<input type="hidden" name="pageLink" value="“>
<input type="hidden" name="ipAddress" value="“>
Processing…Please wait.
function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');
What TikTok said. TikTok announced the launch of its ads transparency library on its official blog. A spokesperson said:
- “We tested an early version of the Commercial Content Library with researchers and civil society to gather feedback over the last few months before making it more broadly available.”
- “From our tests and input from experts, we’ve added the ability to perform precise searches, included more targeting parameters, and improved data quality – among other updates.”
- “We value feedback on where we can improve both APIs. We’ll continue to respond with updates to better support independent research and transparency into TikTok.”
Deep dive. Read TikTok’s official blog post to find out more about its ads transparency library.
The post TikTok launches ads transparency library appeared first on Search Engine Land.
Original source: https://searchengineland.com/tiktok-ads-transparency-library-429659
I will right away clutch your rss as I can not in finding your email subscription link or newsletter service. Do you have any? Please allow me understand so that I may just subscribe. Thanks.
Hi there mates, how is everything, and what you want to say concerning this post, in my view its in fact remarkable for me.
Today, I went to the beachfront with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!
“Автомойка самообслуживания под ключ” – оптимизированная, экологичная и прибыльная модель бизнеса. Вкладывайтесь в современные решения с нами!
I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase.
Hi, Neat post. There is a problem together with your web site in internet explorer, might check this? IE still is the marketplace leader and a big component of folks will omit your wonderful writing due to this problem.
Yes! Finally something about %keyword1%.
Hi would you mind stating which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for getting off-topic but I had to ask!
It’s a shame you don’t have a donate button! I’d without a doubt donate to this brilliant blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this site with my Facebook group. Chat soon!
This is a topic that is close to my heart… Many thanks! Where are your contact details though?
Hello! I’ve been following your web site for a long time now and finally got the bravery to go ahead and give you a shout out from Austin Tx! Just wanted to tell you keep up the great job!
Крупный учебный и научно-исследовательский центр Республики Беларусь. Высшее образование в сфере гуманитарных и естественных наук на 12 факультетах по 35 специальностям первой ступени образования и 22 специальностям второй, 69 специализациям.
What a data of un-ambiguity and preserveness of precious experience about unexpected feelings.
WOW just what I was searching for. Came here by searching for %keyword%
I simply could not leave your web site prior to suggesting that I really enjoyed the standard information a person supply on your visitors? Is going to be back often in order to inspect new posts
Разнообразието на нашите дрехи за деца е невероятно! От ярки цветове до интересни акценти, имаме нещо за всяко дете. Независимо дали търсите удобни дрехи за игра или елегантни тоалети за специални случаи, нашите дрехи са перфектни за всякакви приключения. Разгледайте нашите колекции днес детски комплект и впечатлете всички с необикновения си вкус.
Онлайн магазин за качествени детски и бебешки дрехи-внос от Турция и от български производители. Магазинът предлага ежедневни и официални детски дрехи за …