google-site-verification: googlebc47d07320294fb4.html

You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads

The end is near for Google Discovery ads.

You can now sign up for access to Google Ads’ Demand Gen, the new campaign type announced at Google Marketing Live in May.

Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen.

All Discovery campaigns should be “upgraded” to Demand Gen by early 2024.

What is Demand Gen beta? “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X, formerly known as Twitter.

In addition to YouTube Home, Search and Watch Next, Discover, and Gmail, Demand Gen campaigns work across:

  • YouTube Shorts.
  • YouTube in-stream.

RIP, Discovery ads. Google introduced Discovery ads in 2019.

Why we care. Being able to see how your creative will look across Demand Gen placements is great for advertisers, especially brands with strict compliance and/or brand teams, as PPC expert and SMX speaker Sam Tomlinson points out in an X thread full of reactions and takeaways.

Advertising

Who is eligible for an upgrade? Right now, all you need is an active Discovery campaign. Google Ads will open Demand Gen campaigns to everyone in October 2023.

How to upgrade. Sign up for the Demand Gen beta via this short form.

New features. Once you sign up for the Demand Gen beta, you can explore these new features:

  • Different ad formats in one campaign: You will be able to experiment with a variety of different ad formats, including short-form videos, carousels, portraits, and square images to try to engage your audience more effectively.
  • Lookalike segments: This feature will help you find customers similar to those who have already engaged with your brand through a custom-built Seed list. The ability to test from Narrow to Broad also provides the ability to restrain or expand reach.
  • Unique goals: Similar to Discovery ads, you can optimize Demand Gen for conversions or use value-based bidding strategies.
  • Maximize Clicks bidding: You can use this tool to optimize for site visits and actions, helping to drive high-value customers to your website.
  • Ad previews: This feature lets you see how your creatives will look across different surfaces. 
  • A/B experimentation: Use this feature to optimize placements and find the perfect mix for your campaigns. 

What Google is saying. Demand Gen was “built to help advertisers who buy on social platforms find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment,” a Google spokesperson said:

  • “Demand Gen drives conversions, site visits, and actions (like sign-ups and adds-to-carts) on our entertainment-focused touchpoints — YouTube, including Shorts, Discover and Gmail.”
  • “In the coming months, we’ll share more resources and best practices to help ensure your upgrade process is as smooth as possible.”

Get the daily newsletter search marketers rely on.

<input type="hidden" name="utmMedium" value="“>
<input type="hidden" name="utmCampaign" value="“>
<input type="hidden" name="utmSource" value="“>
<input type="hidden" name="utmContent" value="“>
<input type="hidden" name="pageLink" value="“>
<input type="hidden" name="ipAddress" value="“>

Processing…Please wait.

function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');


Timeline. Here’s what’s coming next:

  • October: All Discovery campaigns will become eligible to move to Demand Gen. Some Discovery campaigns will automatically migrate to Demand Gen.
  • January – March 2024: Google will launch automatic upgrades for all remaining Discovery campaigns.

Google’s announcement. Get ready to upgrade your Discovery ads to Demand Gen

The post You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-demand-gen-beta-upgrade-discovery-ads-430734

60 thoughts on “You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads”

  1. I dont think I’ve read anything like this before. So good to find somebody with some original thoughts on this subject. cheers for starting this up. This blog is something that is needed on the web, someone with a little originality.

  2. Surprisingly good post. I really found your primary webpage and additionally wanted to suggest that have essentially enjoyed searching your website blog posts. Whatever the case I’ll always be subscribing to your entire supply and I hope you jot down ever again soon!

  3. This blog post is excellent, probably because of how well the subject was developed. I like some of the comments too though I could prefer we all stay on the subject in order add value to the subject!

  4. Surprisingly good post. I really found your primary webpage and additionally wanted to suggest that have essentially enjoyed searching your website blog posts. Whatever the case I’ll always be subscribing to your entire supply and I hope you jot down ever again soon!

  5. Good post. I study something more difficult on different blogs everyday. It’s going to always be stimulating to learn content material from other writers and observe a little bit one thing from their store. I’d prefer to use some with the content material on my blog whether you don’t mind. Natually I’ll give you a link in your web blog. Thanks for sharing.

  6. Hi, possibly i’m being a little off topic here, but I was browsing your site and it looks stimulating. I’m writing a blog and trying to make it look neat, but everytime I touch it I mess something up. Did you design the blog yourself?

  7. A good web site with interesting content, that’s what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters? I Can’t find it.

  8. Hello there I am so delighted I found your weblog, I really found you by mistake, while I was searching on Google for something else, Anyhow I am here now and would just like to say cheers for a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the superb work.

  9. Substantially, the post is really the best on this laudable topic. I concur with your conclusions and will eagerly watch forward to your future updates.Just saying thanx will not just be enough, for the wonderful lucidity in your writing.

  10. Abnormal this put up is totaly unrelated to what I was searching google for, but it surely used to be listed at the first page. I suppose your doing one thing proper if Google likes you adequate to place you at the first page of a non similar search.

  11. whoah this weblog is wonderful i like reading your articles. Keep up the good paintings! You already know, many people are looking around for this information, you can help them greatly.

  12. I was referred to this web site by my cousin. I’m not sure who has written this post, but you’ve really identified my problem. You’re wonderful! Thanks!

  13. Appreciation for taking the time to discuss this topic, I would love to discover more on this topic. If viable, as you gain expertise, would you object to updating the website with further information? It is tremendously beneficial for me.

  14. I had fun reading this post. I want to see more on this subject.. Gives Thanks for writing this nice article.. Anyway, I’m going to subscribe to your rss and I wish you write great articles again soon.

  15. Nevertheless, it’s all carried out with tongues rooted solidly in cheeks, and everybody has got nothing but absolutely love for their friendly neighborhood scapegoat. In reality, he is not merely a pushover. He is simply that extraordinary breed of person solid enough to take all that good natured ribbing for what it really is.

  16. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the net will be much more useful than ever before.

  17. I have to say this post was certainly informative and contains useful content for enthusiastic visitors. I will definitely bookmark this website for future reference and further viewing. cheers a bunch for sharing this with us!

  18. Good post. I study something more difficult on different blogs everyday. It’s going to always be stimulating to learn content material from other writers and observe a little bit one thing from their store. I’d prefer to use some with the content material on my blog whether you don’t mind. Natually I’ll give you a link in your web blog. Thanks for sharing.

  19. Good post. I study something more difficult on different blogs everyday. It’s going to always be stimulating to learn content material from other writers and observe a little bit one thing from their store. I’d prefer to use some with the content material on my blog whether you don’t mind. Natually I’ll give you a link in your web blog. Thanks for sharing.

  20. Nice to meet you! We are a online retailer since 1988. Welcome to Elivera 1988-2023. EliveraGroup sells online natural cosmetics, beauty products, food supplements. We connect people with products and services in new and unexpected ways. The company ELIVERAGroup, is a Retailer, which operates in the Cosmetics industry. ELIVERA was established in 1988. © ELIVERA LTD was established in 2007. The first project was in 1988. It was carried out in trade with Russia, Belarus, Ukraine, Belgium, Hungary, Poland, Lithuania, Latvia and Estonia.

  21. I cannot thank you more than enough for the blogposts on your website. I know you set a lot of time and energy into these and truly hope you know how deeply I appreciate it. I hope I’ll do a similar thing person sooner or later.

  22. Hey! awesome blog! I happen to be a daily visitor to your site (somewhat more like addict 😛 ) of this website. Just wanted to say I appreciate your blogs and am looking forward for more!

  23. I dont think I’ve read anything like this before. So good to find somebody with some original thoughts on this subject. cheers for starting this up. This blog is something that is needed on the web, someone with a little originality.

  24. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog. A great read. I’ll certainly be back.

  25. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed surfing around your blog posts. After all I’ll be subscribing in your feed and I am hoping you write again very soon!

Leave a Reply

Your email address will not be published. Required fields are marked *

+ +