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Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me.


Tell me all the points I need to follow to make an EEAT SEO-optimized contact us page


To create an EEAT (Expertise, Authoritativeness, Trustworthiness1) SEO-optimized Contact Us page, consider the following points:

1. Clear and prominent contact information: Display your contact information prominently on the page, including phone number, email address, and physical address if applicable. This helps establish trust and accessibility.2

2. Multiple contact options: Provide various contact options to cater to different preferences. Include a phone number, email address, contact form, and live chat if possible. This ensures visitors can reach out in their preferred way.

3. Relevant and helpful content: Include relevant information on your Contact Us page that addresses common questions or concerns. This can include FAQs, customer support information, or links to helpful resources. Providing valuable content demonstrates expertise and helps build trust.3

4. Professional design and layout: Ensure your Contact Us page has a clean and professional design that is easy to navigate. Use clear headings, bullet points, and concise paragraphs to make the information easily digestible.4

5. Privacy policy and data protection: Assure visitors that their personal information is secure by including a link to your privacy policy. Highlight your commitment to data protection and explain how you handle and protect customer information.5

6. Testimonials or reviews: If available, showcase positive testimonials or reviews from satisfied customers on your Contact Us page. This helps build trust and credibility.

7. Responsive and user-friendly: Optimize your Contact Us page for mobile devices to ensure a seamless user experience across different screen sizes. Make sure the page loads quickly and is easy to navigate on all devices.6

8. Schema markup: Implement schema markup on your Contact Us page to provide search engines with structured data about your contact information. This can enhance the visibility and relevance of your page in search results.

9. Regularly update and maintain: Keep your Contact Us page up to date with accurate contact information and ensure that all contact methods are functioning properly. Regularly review and respond to inquiries received through the page.7

By following these points, you can create an EEAT SEO-optimized Contact Us page that not only improves your website’s visibility but also enhances user experience and builds trust with your audience.8

Updated prompt with formatting

How this prompt could be improved:

  • “I want you to create an E-E-A-T SEO-optimized contact page. I’m looking for guidelines to start and once we agree, I’ll give you the basic contact info so you can create the page. You are an SEO expert with 20 years of experience building SEO-optimized websites. Please format this list in a bullet format. Keep it professional.”

The key elements and enhancements to this prompt are as follows:


I want you to create an E-E-A-T SEO-optimized contact page. I’m looking for guidelines to start and once we agree, I’ll give you the basic contact info so you can create the page. 


You are an SEO expert with 20 years of experience building SEO-optimized websites. 


Please format this list in a bullet format. 


Keep it professional.

(Bonus points: Example) You could also copy and paste in what you think is a great contact us page and ask the chatbot to refer to it as an example.


Certainly! Here are some guidelines to create an E-A-T (Expertise, Authoritativeness, Trustworthiness) SEO-optimized contact page:

  • Title: Choose a title that includes relevant keywords and reflects the purpose of the page. For example, “Contact Us for Expert SEO Services and Support.”
  • Introduction: Provide a brief introduction that highlights your expertise and establishes trust. Mention your years of experience, industry certifications, and any notable achievements.
  • Contact Information: Include your business name, physical address, phone number, and email address. This information should be easily visible and accessible.
  • Business Hours: Specify your operating hours, including days of the week and time zone. This helps visitors know when they can expect a response.
  • Response Time: Set expectations by mentioning your average response time for calls and emails. For example, “We strive to respond to all inquiries within 24 hours.”
  • Map and Directions: If applicable, include a map or a link to a mapping service to help visitors find your location. Provide clear and concise directions from major landmarks or starting points.
  • Testimonials: Showcase positive feedback from satisfied clients to build trust and credibility. Include their names, job titles, and companies (with permission).
  • Privacy Policy: Link to your privacy policy to assure visitors that their personal information will be handled securely and in accordance with applicable laws.
  • Social Media Links: If you have active social media profiles, include links to them. This can help visitors connect with you on other platforms.
  • Call-to-Action: Encourage visitors to take the next step by providing a clear call-to-action. For example, “Contact us today to discuss your SEO needs and receive a free consultation.”

Remember, these guidelines are just a starting point. It’s important to tailor your contact page to your specific business and audience.

From here you could feed the bot additional instructions such as: “Ok, that’s a great set of recommendations. Below is our contact information, please create a page with this information. I’ll embed a contact form when I publish the page to the website. Please format this in html so I can paste it into WordPress and edit from there.”

Try Search Engine Land Bot

Footnotes (from Search Engine Land’s human editors)

  1. The second “E” in E-E-A-T is “Experience.” ↩
  2. Consider also adding a map of your location to your Contact Us page. And if you have multiple locations and/or phone numbers, include any that are relevant to people who want to contact you. ↩
  3. Be careful about adding too much content to your Contact Us page – people who go to this page have a clear intent – to contact you. So make it easy for people to find out how to contact you. ↩
  4. The Contact Us page design should also match your website’s look, feel and brand voice. ↩
  5. The privacy policy should be linked to from every page of your website anyway, most likely in the footer navigation. Most Contact Us pages don’t add an extra link to the privacy policy. ↩
  6. This is just good SEO that applies to every page of your site. ↩
  7. Adding a 10th point: Consider adding images – of locations and/or employees – to humanize your brand. ↩
  8. Optimizing your Contact Us page won’t improve your “website visibility” because Google ranks webpages, not websites. And, as with any SEO advice, there are no guarantees that doing all these things perfectly will result in greater organic visibility – because just about every other website is also doing these things. ↩

The post Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T appeared first on Search Engine Land.

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11 thoughts on “Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T”

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