Microsoft signs deal to serve sponsored links in Snapchat’s My AI

Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API.

The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership:

Home Business

Why we care. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available. The ability to advertise on this platform through Sponsored Links is a huge opportunity in terms of reach, ROI and connecting with its core audience, Gen Z.

Getting started. Advertisers simply need to maximize the mobile coverage within their Microsoft Advertising campaigns. Then, in your Device targeting settings, check to make sure you’re prioritizing mobile traffic by having positive mobile bid modifiers across all your ad groups.

Measuring performance. To measure the impact of Snap traffic to your campaign, use the Microsoft Advertising publisher report. This can be found under the “Microsoft sites and select traffic” category. This traffic has Microsoft properties as the benchmark.

Results so far. Advertisers reported seeing a significant year-on-year increase in mobile traffic across the Microsoft network during the testing phase. On average, they saw over 15% more mobile impressions from Microsoft sites.

What’s next? Microsoft is hoping to roll out its latest advertising feature to more partners soon. The tech giant is encouraging companies interested parties to complete a partnership application form for assistance with either “algorithmic organic results and ads monetization” or “ads monetization”.

Get the daily newsletter search marketers rely on.

<input type="hidden" name="utmMedium" value="“>
<input type="hidden" name="utmCampaign" value="“>
<input type="hidden" name="utmSource" value="“>
<input type="hidden" name="utmContent" value="“>
<input type="hidden" name="pageLink" value="“>
<input type="hidden" name="ipAddress" value="“>

Processing…Please wait.

See terms.

function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');

What has Snapchat said? A spokesperson for Snapchat said in a statement:

  • “Powered by Microsoft’s Advertising’s Ads for Chat API, Sponsored Links connect our community with partners relevant to their conversation, while helping partners reach Snapchatters at the moment they have indicated potential interest in their offering.”
  • “Microsoft Advertising’s clients in the U.S. and select markets can now engage with Snapchatters through My AI to seamlessly deliver links that are relevant to the conversation. “

Deep dive. Read Snapchat’s official Sponsored Links announcement in full for more information.

The post Microsoft signs deal to serve sponsored links in Snapchat’s My AI appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-sponsored-links-snapchat-my-ai-432424

15 thoughts on “Microsoft signs deal to serve sponsored links in Snapchat’s My AI”

  1. It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!

  2. Tremendous things here. I’m very satisfied to peer your article. Thank you so much and I’m taking a look forward to touch you. Will you please drop me a mail?

  3. Howdy just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

  4. 1Строительство автомойки – это инвестиция в стабильный бизнес. Мы сотрудничаем только с проверенными поставщиками и используем самые современные технологии.

  5. Thank you for some other informative web site. Where else may I am getting that kind of info written in such a perfect means? I have a challenge that I am simply now operating on, and I have been at the glance out for such information.

  7. You’re so awesome! I don’t think I’ve read anything like this before. So great to find someone with some unique thoughts on this topic. Really.. thanks for starting this up. This site is something that is needed on the web, someone with a little originality!

  9. Does your website have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it improve over time.

Comments are closed.