Fall Fashion Essentials for Male Entrepreneurs

Home Business Magazine Online

As an entrepreneur, your first impression is important. An attractive, high-quality wardrobe is not only a great way to boost positivity in your first impressions, but you’ll also feel more confident as you move through your daily business. With the temperature cooling down and the crisp mornings greeting your new days, you’re probably getting warmer attire hung and ready in your closet. With every season change, it’s always a good idea to freshen up your wardrobe with new staple pieces to elevate your style and boost your confidence. If you’re seeking the latest Fall Fashion Essentials, we’ve got your covered. Below is a list of high-quality, professional and comfortable fashions that will elevate your fall wardrobe and boost your confidence as you move through your work weeks.

Stegmann Men’s Original 108 Wool Clog
Also available in Women’s!

fall fashion essentials

Nothing says Fall Fashion more than a pair of wool clogs and Stemann has some of the coziest and most functional around. Stegmann’s Original 108 Wool Clog comes in both male and female versions. Their smooth, soft Merino wool felt wraps your foot in comfort, while their orthopedically shaped cork & latex sole provides impressive support and cushioning for your feet and back. This clog offers you a generous toe box. Stegmann recommends ordering your usual shoe size if you plan to wear socks or have a higher volume foot. They recommend sizing down 1/2 size for barefoot wear, or if you prefer a snug fit (as this clog will loosen over time).

Stegmann’s Original 108 Wool Clogs are designed for indoor and outdoor wear. This clog does not have a removable insole or insert – the upper is a single, seamless piece of wool. The 108 Wool Clog features a Merino wool blend upper, a shaped cork & latex support sole, structured arch and metatarsal support, and cushioning with medium-level firmness. As a product of Austria, you can expect quality second to none. The 108 Wool Clog comes in a variety of attractive shades to choose from. Retails for $145 at stegmannusa.com.

ROMEO NYC Merino Wool Raglan Crew Neck Sweater

Andes mountains

Get in the sweater weather mood with the ROMEO NYC Knitwear Collection! ROMEO NYC offers timeless apparel of quality and comfort. Their sweaters are cleverly detailed yet practical enough for everyday wear, allowing you to run your day with style and ease. The ROMEO NYC Merino Wool Raglan Crew Neck Sweater is the classic raglan sweater updated with a stylish zig-zag knit and banded detailing for a polished, effortless look. This sweater features 100% sustainably sourced Merino Wool, standard fit, ribbed hems at the waist, cuffs, and neckline, as well as a stylish zig-zag pattern with contrasting color detail. In choosing this attractive ROMEO NYC sweater, you’ll enjoy the benefits of Merino Wool in that it’s temperature regulating, ultra-soft, UV sun protective, and easy to care for. This sweater comes in Mid Grey, Beige, and Red. Retails for $69.90 at romeonyc.com.

A Few Wood Men – The Chadwick

Austria

A Few Wood Men offers the perfect Fall Fashion Essential for hardworking entrepreneurs who are seeking warmth, style, and sophistication this season. A Few Wood Men is not just a brand; it’s a celebration of success, resilience, and individuality. Their exquisite wooden watches and bracelets are designed to not only elevate your fashion game but also embody the spirit of hard work and success. A Few Wood Men’s The Chadwick is the epitome of a man who exudes confidence and leadership. He is everything the modern-day gentleman demands in a good wristwatch, which goes beyond keeping time. This 3-atmosphere water-resistant automatic-self-wind watch is powered by the motions of the man that honors it. This innovative timepiece is durable and lightweight, with a Hardlex dial window and a hidden push button clasp.

casual travel pants

The Chadwick mechanical wristwatch for men is where panache meets technology and it is designed to last a lifetime. It is inspired by their Black Panther forever, Chadwick Boseman, making it the perfect watch for entrepreneurs who exude strength, confidence, and vulnerability. Being that the watch you wear offers your meaning of success, you want a watch that exudes style, taste, and elegance. The Chadwick will add elegance to your business attire and it will also ‘dress up’ your more casual wear. Its warm tones also complement the color combinations of a fall wardrobe. Its specifications are: Bandwidth 22mm, Band length 220mm, Dial diameter 45mm. Retails for $390 at afewwoodmen.com.

Cozy Earth Men’s Ultra-Soft Bamboo Jogger Pant

Cellulose

A comfortable, quality jogger pant is a Fall Fashion Essential must-have. The irresistibly soft Cozy Earth’s Men’s Bamboo Jogger have all the coziness of pajamas woven into a stylish silhouette you can wear just about anywhere. Made with viscose from bamboo and a zippered back pocket, these men’s bamboo sweatpants will be your softest staple wardrobe whether you’re staying in or stepping out of your home office.

This jogger is made with 62% Premium Viscose from Bamboo, 28% Acrylic, 10% Spandex. Its fabric is breathable and moisture-wicking making you feel degrees cooler than cotton. Cozy Earth’s Men’s Bamboo Joggers come in ‘Tall’ if that is your better fit as well as in a variety of attractive colors. You’ll love that Cozy Earth stands behind their quality in that their loungewear, towels, and clothing are all warranted against pilling, abnormal rips and tears, and workmanship defects. Retails for $165 at cozyearth.com.

DUER No Sweat Moleskin Shirt

Chadwick Boseman

DUER’s apparel is designed for “doers” to move comfortably from bike lane to boardroom to an evening out all in one outfit. The DUER No Sweat Moleskin Shirt is a perfect Fall shirt, designed with a dropped shoulder and room through the waist for the option to layer. Integration of stretch offers comfort and ease of movement. This attractive shirt features a sleep front pocket with an eyeglasses compartment, high-stretch fabric, all-natural corozo buttons made from a nut, super soft fabric, and TENCEL™ Lyocell to naturally inhibit bacterial growth. The fabric consists of 68% Cotton, 30% TENCEL™ Lyocell, and 2% LYCRA® Spandex. To find the perfect match, this handsome shirt comes in six shades. Retails for $129 at shopduer.com.

Milwaukee Boot Company Kane Casual Chukka Boot

Clothing industry

A chukka boot is a perfect Fall Fashion Essential for your wardrobe, as they can be dressed up or down. Comfort is no concern when it comes to Milwaukee Boot Company’s Kane Casual Chukka Boot. This deconstructed leather chukka is proof that cool and comfortable can work together. You can pair it with your favorite crew socks or go without as their unlined construction gives the Kane chukka added breathability. This chukka boot is available in dark cognac or chocolate suede leather.

The Kane Casual Chukka Boot features a premium suede upper, a premium leather padded Ortholite® footbed for maximum comfort, a Goodyear Welted EVA outsole for lightweight longevity (can be replaced over time), and shock absorption. Its deconstructed leather design allows for easy packing as you travel for work or leisure. You’ll love how versatile these chukka boots are which is important when going from your home office to business meetings. On sale now for $199 at milwaukeebootcompany.com.

Steggy’s Henleys The Perfect Henly

entrepreneur

A cozy Henley is a Fall staple essential for every entrepreneur’s wardrobe. After spending 1M+ minutes comparing various brands, working with experts, and undergoing extensive R&D, Steggy’s Henleys has crafted the perfect Henley that they guarantee will be the main character of your wardrobe. Steggy’s Henley shirts are versatile and durable all while prioritizing extreme comfort. They feature a Henley collar, custom tortoise shell buttons, a curved hem, and elastic-enhanced cuffs. Their proprietary materials are cotton, lyocell, and spandex. You can choose from shades Heather Grey, Charcoal, and Black. Retails for $75 at steggys.com.

Western Rise Evolution Pant 2.0

France

For all your Fall business travels, a good pair of jeans that help get you there is a must-have. The Western Rise Evolution Pant 2.0 are the perfect men’s casual travel pants made for travel, outdoors and everyday activities. From international flights to nights out and everything in between, these durable-meets-lightweight, 4-way stretch travel pants will keep you cool and comfortable. Western Rise designed the Evolution Pant to look great and feel casual so you can travel in luxury.

Evolution Pant 2.0’s proprietary air-texturized nylon twill feels like cotton while retaining the durability of nylon. Combined with the 4-way stretch of spandex and a stain-resistant, durable water repellent, these pants are ready for anything. The Evolution Pant can be worn multiple days in a row without washing and packs smaller than a t-shirt (lightweight versatility). This is a pair of men’s casual travel pants that dresses up enough to get through any meeting, yet is rugged enough for any outdoor activity. The Evolution Pant comes in a variety of shades to meet your wardrobe needs. Retails for $128 at westernrise.com.

Trendhim Accessories: Fawler Frisco Rust-Red Urban Tube Scarf and Black Merino Wool Chunky Knitted Rib Beanie

Green Heather

Trendhim designs quality men’s accessories that are fashionable and affordable. They currently have 13 brands in their portfolio, one of which is Fawler. Fawler’s Frisco Rust-Red Urban Tube Scarf is a cotton-blend tube scarf for men that keeps your neck warm and lets you face the older months without scratching. Crafted with skin-friendly materials, this scarf doesn’t require tying or styling. Simply slip it on and go. It features a Danish design. Retails for £45 at trendhim.co.uk.

Hand feelEvery entrepreneur needs a go-to warm, good-quality beanie that keeps your head warm all season long and Fawler’s Black Merino Wool Chunky Knitted Rib Beanie is just that go-to Fall fashion essential. This soft knit beanie for men will keep your head warm all season. It is made to the highest standards with premium 100% merino wool to easily withstand the elements. This is Danish designed. Retails for $45 at trendhim.com.

DANDY & SON Extreme Cutaway White Premium Weave Shirt French Cuff

harmful chemicals

Dandy & Son is the home of the extreme cutaway collar. Founded in Norway, their brand draws inspiration from the functional, minimalistic and unique style of Scandinavian fashion. Dandy & Son dress shirts are crafted to the highest standards using premium fabrics, elevated to the next level with small hints of distinction and detailing. Their flagship design, the extreme cutaway, features bold and assertive exaggerated tapering that captures the eye.

Dandy & Son Extreme Cutaway White Premium Weave Shirt French Cuff is a luxurious white shirt featuring a high-quality, easy iron fabric that boasts a beautifully textured weave. With Mother of Pearl buttons and their signature Extreme Cutaway Collar, this shirt exudes sophistication and style. This shirt is offered in their tailored Dandyfit™ design with a modern silhouette or classic regular fit. Featuring French cuffs and 100% premium cotton with an 80/2*40 thread count, this shirt is as comfortable as it is stylish. You’ll love that it’s easy to care for – simply toss it in the washing machine! Retails for $109.00 at dandyandson.com.

Los Andes Shop Western Poncho Clint Eastwood Replica

Home Business

Los Andes Shop has an interesting story of how it came to be. It all began in 1988 because of a passion for travel. Starting with importing hand-knit sweaters from family and friends in Chile, Los Andes Shop soon would discover Otavalo’s (a town high in the Andes) famous colorful “Plaza de ponchos’. In developing friendships with several Otavalans, they soon began importing the beautiful alpaca and woolen items created in this town and neighboring Peguche. Many of the artisans who develop Los Andes Shop’s beautiful goods are women or moms whose sewing or knitting at home allows them to support their families.

Los Andes Shop’s Western Poncho Clint Eastwood Replica is fantastic for any Clint Eastwood fan looking for a bit of warmth and softness for one’s fall wardrobe. You’ll love how amazingly soft and supple this poncho is. Created by native artisans high in the Andes mountains, you’ll stay warm and look great wearing this Western-style poncho made in Los Andes. This poncho’s size is one size fits most and all you need to do is pull it on over your heard, add your denim, hat and boots and you’re ready to go. This poncho has an option to add a hood as well. Retails for $75 at losandesshop.com.

TOPO Designs Global Wool Sweater – Men’s

internet marketing

A good wool sweater is a fall fashion essential every entrepreneur needs in their closet. TOPO Design’s Global Wool Sweater – Men’s offers a double-knit mesh back, making this wool sweater as comfortable next to the skin as your favorite tee. It features a classic fit and styling which makes it easy to complement any outfit, for any occasion. This is a sweater that gives you the approachability you’re looking for in those more casual business meetings. You’ll love that it’s machine washable, durable and uniquely versatile. It contains 65% post-consumer recycled Italian wool and is available in a variety of nice shades to meet your wardrobe needs. Also available in women’s. Retails for $139 at topodesigns.com.

Surfside Supply Co. Rex Rib Knit Shirt – Green Heather

Knitting

Surfside Supply Co. is a brand for those who love the beach and who embrace that lifestyle. With the cooler weather on its way, comfort is at the forefront of your wardrobe styling. Each piece they design is intended to evoke a sense of comfort and ease.

Surfside Supply Co.’s Rex Rib Knit Shirt – Green Heather lets you enjoy broken-in softness right off the bat, while still looking sharp for the office, lunch meetings, and dinners. This button-down features a finely ribbed high-quality cotton blend fabric (60 Cotton / 40% Polyester) that is breathable as well as warm. Its classic detailing upgrades such as its button-down collar, flap button pockets, sleek button cuffs and contrast stitching at the shirttail hem give you the polished relaxed look you are seeking. With a shirt this versatile, you’ll want more than one color to meet your fall wardrobe styling needs. Retails for $98 at surfsidesupply.com.

Proto101 Men’s French Terry Zip Hoodie and Jogger Set

Los Andes

Proto101 strives to provide better alternatives to disposable, “fast” fashion by sourcing sustainable fabrics, making durable garments in timeless silhouettes, supporting an ethical supply chain, and amplifying minority voices. Proto101 offers better basics, made to be soft on you and the planet. The clothing is timeless, made with high-quality materials that will last, so you buy less over time.

Proto101’s Men’s French Terry Zip Hoodie and Jogger Set is a classic hoodie and jogger you’re looking for in your fall wardrobe, and it’s made better. The French Terry Zip Hoodie is made with sustainable materials like American-grown Supima cotton, TENCEL lyocell, and recycled plastic bottles. Designed to accommodate your busy lifestyle, Proto101’s hoodie features a side-seam hidden pocket to keep your keys, cards and phone conveniently stashed away and you looking great. The Proto101 Zip Hoodie and Jogger Set feels like a cloud without looking like gym clothes. This is something you can feel good in as you sneak away from your home office to get your work out in. Hoodie retails for $89 at proto101.com. Jogger Sweatpants retails for $79 at proto101.com.

A not-so-obvious fall fashion essential that all entrepreneurs need is a quality set of sheets that promote good sleep hygiene. Good sleep hygiene makes you appear refreshed, healthier, and more attractive (hence the phrase ‘Beauty Sleep’). SIJO is the maker of luxe sleep-goods from both natural and inventive materials that are scientifically engineered for cooling and comfort, setting you up for great nights of rest.

SIJO LuxeWeave Organic French Linen Sheet Set

Lyocell

SIJO’s LuxeWeave Organic French Linen Sheet Set is a luxurious and breathable bedding option. Made from 100% organic French flax linen, these sheets are sourced from Normandy, France, known for producing high-quality linen. The fabric is durable and gets softer over time. The linen is stone-washed, making it soft from the start. It is also sustainably made with minimal water usage and is GOTS and Oeko-Tex 100 certified. This means you can rest easy knowing that 100% of SIJO products are free from harmful chemicals, pesticides and GMOs. SIJO’s LuxeWeave Organic French Linen Sheet Set comes in eight color options and in sizes Full to Cali King. In choosing your set, you also have the option to add a Flat Sheet’. Retail starts at $175 at sijohome.com.

The post Fall Fashion Essentials for Male Entrepreneurs appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/fall-fashion-essentials-male-entrepreneurs/

Google Search updated its language matching systems

Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning.

What Google said. Google wrote, “Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update about two weeks ago. Collectively, these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.”

What changed. Over the past year or so, there have been many complaints where Google was getting the preferred language of the searcher wrong. This resulted in searchers not seeing the content they wanted in Google Search for sites in the language they wanted.

This update should improve how Google matches the language of the searcher to show more relevant web pages in its search results.

Google added, “We will also keep improving how our automated systems determine the language of results to show, so that we continue to list the most helpful information we can to people in the languages they prefer.”

When this was released. Google released this update two weeks ago but only announced it today.

What this impacts. Google said this impacts all languages worldwide.

Why we care. If you have a non-English web site this may have impacted your visibility in Google Search. This update may now lead to your site showing more or less frequently for specific queries in Google Search. Again, this was about improving the search results to match the language of the searchers query better.

The post Google Search updated its language matching systems appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-search-updated-its-language-matching-systems-431776

How to use PPC advertising to attract top talent in any industry

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. 

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness.

PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. In this article, we’ll discuss PPC strategies and tactics you can try to support your talent acquisition efforts. 

Make sure you’re there before you need to be

Potential candidates often casually browse rather than actively search for a new job.

Traditional job postings are effective at attracting those actively seeking opportunities. However, they often don’t communicate why joining your team would be a compelling career move.

You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer. 

This strategy could encompass a variety of ad types targeted toward your preferred geography, relevant audiences (industries, interests) and keywords. It should showcase information about the company and what it’s like to work there. 

Consider what you care about as an employee when developing this kind of paid ad coverage. Is it the benefits? Growth opportunity? Work arrangement?

Whatever it may be, ensure you include it front and center in your targeting, ad copy, and graphics. 

Stay front and center

Gaining awareness is essential, but it will be for naught if people don’t remember you when it counts. 

Once you’ve broadened your coverage to meet the passive market, you also want to remain top of mind when a potential candidate moves into the “actively seeking” mindset. This is possible with retargeting. 

You’ll want to capture users as they gain initial awareness by browsing the website or engaging with your ads, then create audiences based on these actions. 

When the audience list is large enough, you can target them across various ad types and platforms. Your messaging should feature more specifics on open positions, the company values/culture, and why someone would want to join the team. 

Maintaining a consistent and customized retargeting strategy keeps you relevant and highlights desired qualities as potential applicants transition from passive browsing to active job seeking. 


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Work smarter, not harder 

When it comes to recruiting, PPC advertising enables us to “work smarter” in a couple of ways.

Use the targeting options you know to qualify candidates

Keywords, audiences, career demographics and geographical targeting are useful to ensure that you’re showing the “We’re Hiring” message to a prequalified group of potential candidates.

This will ideally increase the quality of candidates and decrease the quantity of less desirable applications that the recruiting team has to sort through. 

For example, consider targeting by:

  • Job and company industry, seniority, and company size on LinkedIn.
  • Job title, employer, or interest on Facebook and Instagram.
  • Keywords and in-market audiences on Google Ads.

Adjust your strategy as needed

Dig deeper into what is and is not working and adjust strategy using robust analytics and reporting for your paid ad campaigns. 

Through a combination of platform and analytics tool data, you can paint a fairly clear picture of your potential applicant’s journey. 

With this information, the recruiting teams can improve the hiring process by removing friction points and quickly giving candidates what they’re looking for. 

This can help increase the efficiency of the recruiting process as a whole, not just improve the experience for your potential employees. 

Test tactics and platforms to see what works for you

The ability to test different strategies and tactics in an agile way is at the core of what makes PPC advertising so impactful. 

There is a seemingly endless list of ad platforms to choose from these days, each with its own pros and cons, so it’s crucial to strategically test different ones to find what works best for you. 

Here are some platforms to consider and their main advantages and disadvantages. (Remember to conduct your own research to find the best starting point for your needs.)

Google Ads

  • Pros
    • Keyword targeting and audience targeting, particularly in-market audiences, can be great for honing in on active job seekers. 
  • Cons:
    • The audience targeting here can be too broad sometimes, meaning you may experience lower efficiency. 

Microsoft Ads

  • Pros
    • Has all the same benefits as Google Ads, plus the ability to get even more specific with a handful of LinkedIn-based targeting options like company, industry, and job function. 
    • These additional layers can help you more efficiently allocate recruiting resources. 
  • Cons
    • There is a smaller audience on Microsoft Ads than on other channels, which may make this channel less attractive than others. 

Paid social

LinkedIn Ads 

  • Pros
    • Has the most robust career-related targeting options out of all ad platforms, including job title, job function, company, company industry, company size, seniority, past employers, etc. 
    • There are also ad formats available specifically geared towards promoting job postings and the ability to boost already posted job listings to the LinkedIn Jobs section. 
  • Cons
    • Volume is typically a bit lower on this platform due to the high level of specificity in targeting, and costs can skew higher than other platforms. 

Facebook or Instagram Ads 

  • Pros
    • This is where people spend the majority of their time online, making the potential available audience very large. 
    • Targeting options include highly relevant categories like job title and employer that are based, in part, on self-reported profile information. 
  • Cons
    • It can be difficult to get highly specific on this platform due to the nature of how the audiences work.
    • You may capture users who are less desirable than you would on other platforms. 

Display

Programmatic advertising 

  • Pros
    • There is the opportunity for robust targeting across first-party, third-party, keyword and contextual theme audiences via programmatic platforms like The Trade Desk, StackAdapt, etc. 
    • You can hone in even further by selecting individual websites to show ads on via domain or private marketplace placements, where you can select only specific sites to show ads on. 
    • For example, if you’re trying to recruit for a healthcare business, you can target only a list of industry-specific job board websites, providing a hyper-specific audience. 
    • This type of targeting can increase the number and quality of applicants and is often more cost-effective than other platforms.
  • Cons:
    • Programmatic ads are mainly display-based, so you must ensure that you have the resources to create high-quality, impactful graphics. 

Using PPC to attract and recruit top talent

Attracting and recruiting highly qualified talent can be challenging. 

By diversifying your company’s efforts to include PPC advertising, you can expand your reach and improve the efficiency and effectiveness of the entire process. 

The post How to use PPC advertising to attract top talent in any industry appeared first on Search Engine Land.

Original source: https://searchengineland.com/ppc-advertising-recruitment-431722

The case against Moz’s Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs).

DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings.

It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry. Here’s why it’s time to rethink Domain Authority’s role in your SEO efforts.

A metric for ‘an earlier, very different game’

Bill James, the father of Sabermetrics, the advanced study of baseball metrics, has a big problem with the concept of the “error” metric in baseball.

“It is, without exception, the only major statistic in sports which is a record of what an observer thinks should have been accomplished.”

Michael Lewis, author of “Moneyball,” shared how James describes it… 

The error metric was invented for an “earlier, very different game” when “fielders didn’t wear gloves, the outfield went unmowed,” and “any ball hit more than a few feet from a fielder on leave from the Civil War was unplayable.”

Maybe that’s my big problem with Moz’s Domain Authority metric and anything like it, really. The metric was made for an “earlier, very different game” when the world needed extensive lists of popular websites.

Why I’m beating this ‘dead horse’

While writing this article, I showed some early drafts to some of the smartest SEOs I know. 

A few responded, “It’s all valid, but why beat a dead horse?” or “I think everybody already understands this metric is worthless.” 

I wish that were true.

During a recent new business pitch, a prospective client asked about my notes in the RFP about not using Domain Authority as a KPI. 

After I made my points, the prospect said, “That makes so much sense; the SEO agency we’re firing kept reporting on DA going up, but we weren’t seeing any of the other real KPIs in the organic channel increase.”

While I was finishing this article, the marketing platform for content marketers, DemandJump, released a webinar titled “The Death of Domain Authority.”

One can only hope.

During the presentation, Ryan Brock, Chief Solution Officer at DemandJump, presented their data on why Domain Authority is worthless. 

I’ll let DemandJump speak for itself there, but the point is that Domain Authority is still very much a part of the conversation in 2023.

A brief history of Moz’s Domain Authority and its calculations

As part of the research for this article, I looked into the history of Domain Authority to provide some context to the story. 

Sometimes, details get lost along the way, especially when you reach out to the company for the “official line.”

For instance, through my research, I found that Moz’s Domain Authority (DA) was first released in 2006, and back then, the official word was that it was developed by Moz co-founder Rand Fishkin, along with his team of SEO experts. 

However, when we reached out to Moz to verify this, that bit of history seemed to have been lost in the archives. (Ironically, they referred us back to a Search Engine Land article on the matter.)

Initially, the idea behind DA was to provide a more accurate and reliable way of measuring a website’s authority and influence than simply looking at its PageRank, a similar metric developed by Google. 

Early on, Moz’s DA was based on a combination of link metrics such as MozRank and MozTrust, as well as other factors like the age of the domain, the size of its link profile, and the quality of its content.

In 2019, Moz introduced the second version of the Domain Authority algorithm, this time developed by the late Russ Jones. 

Starting with DA 2.0, Moz retired MozRank and MozTrust and started relying more on their own Link Explorer product, a link index that they claim has “over 35 trillion links.” 

According to Moz:

“Domain Authority 2.0 is a neural network model based on a number of proprietary internal metrics – link counts, Spam Score, and complex distributions of links – alongside other more traditional inputs. Together they approximate the quality and quantity of traffic a link might pass.”

One of the interesting things I found in digging through all of this history is that, outside of the occasional mention of trying to build a better metric than PageRank, there isn’t a lot of mention of Google or any other search engine. We’ll talk about that more later.


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Why Moz’s Domain Authority is a flawed search engine metric

Reason 1: It’s at the domain level 

My big problem with Domain Authority has always been that Google’s PageRank was designed to judge webpages, not domains. 

A metric designed to evaluate a domain would be more like Alexa Rank, now owned by Amazon, which is calculated based on a combination of data sources, including the browsing behavior of users who have installed the Alexa Toolbar or Alexa browser extensions.

Yet, right from the get-go, Moz calculates the authority metric at the domain level, even though Google has repeatedly stated that they don’t look at authority, that is, anything to do with their linking algorithm, PageRank, at the domain level.

Seriously, Google, specifically John Mueller, can’t state this fact enough times.

John Mueller on Domain Authority

I have a whole collection of screenshots of Mueller telling people that DA doesn’t align with anything at Google that I use during a class I teach at UCLA about “SEO Mythology.”

Before someone jumps in with an “actually” here like they’re debating comic book character origin stories, Google has stated that they do look at some signals at the “domain” level. However, “authority” (i.e., link-based signals) is not one of them.

Years ago, while sitting on a panel with Gary Illyes of Google in Sydney, Australia, someone asked him about Domain Authority, and he replied: 

  • “We don’t use it, and it doesn’t align with anything we have at Google. [Moz’s] Page Authority has the right idea, but it is not exactly the same, obviously.”

Yes, you read that right. If you didn’t know it already, Moz has another “authority” metric called Page Authority. 

It’s still not the same as PageRank, but at least it’s in the same ballpark, and yet, Domain Authority seems to get all the attention at the dance.

Reading some of Jones’s old blog entries, frankly, I think the disconnect came down to a matter of semantics. In a blog post, “In Defense of Domain Authority,” he wrote: 

“If Google uses anything like the PageRank model, then domain level metrics matter, and here is why. The vast majority of links on the web are internal links. That is to say, most links are one link pointing to another where both reside on the same domain. Thus, the flow of link value is largely contained within these clusters formed around domains. The external links which point to any page on a domain are more likely to pass value on to more internal pages than to more external pages. While each individual external link pointing to a page is not itself a ‘domain metric,’ the undeniable outcome of this pattern is that we form a domain metric like phenomena in the process of simply following links through the web.”

Jones wasn’t the first person to say this, and I doubt he’ll be the last, especially after this article hits the web. 

Usually, when I debate about Domain Authority, some variation of the “internal links matter, and that’s what I really mean when I say ‘domain authority'” argument above comes out. 

However, the problem comes back to the fact that Google still says there’s no such thing as a “domain authority” in their book, so the point is moot.

Dig deeper: Google: Don’t worry about SEO tool scores

Reason 2: It’s a weak correlation

TL;DR – Moz’s Domain Authority doesn’t strongly correlate statistically with Google rankings.

This is a bit of a walk, so be patient.

A few years ago, while working on an article for another publication about the misuse of statistical “studies” by various SEO tool companies, the statistician who assisted me, Jen Hood, reviewed a presentation by Rob Ousbey at Mozcon 2019. It covered Ousbey’s theory of how results on Page 1 of search engine result pages are driven more by engagement with those pages than links. 

Wanting to learn more, I reached out to Ousbey’s old boss, Will Critchlow, founder and CEO of Distilled, who offered me another study by a former colleague of Ousbey, Tom Capper, that provided a deeper dive into the material that Ousbey presented back in 2019.

Capper’s slides reference a February 2017 presentation he did on whether Google still needed links. There was also a Moz study, which, I should point out, was five years old in 2017, so we are talking about the original version of Domain Authority here.

From my interview with Hood on this matter:

  • “In this, [Capper] looks at how Domain Authority and rankings relate,” referring to the Moz metric that is the cornerstone of the tool’s inbound link reporting. “He gives the correlation of Domain Authority to a webpage’s Google ranking as 0.001 for positions 1 through 5 and 0.011 for positions 6 through 10.”
  • “This means that Domain Authority is more highly correlated with search engine ranking for positions 6 through 10, but both results are very weak correlations,” Hood paused to make sure I understood.
  • “To put this in plainer terms, for positions 1 through 5 in Google’s results, Domain Authority can be used to explain 0.1% of the variance in SERP ranking. For positions 6 through 10, it explains 1.1% of the variance in SERP ranking,” clarifying her point.
  • “This is held up as proof that Domain Authority doesn’t matter as much for top positions. Yet the correlations for both are so extremely low as to be nearly meaningless.”

During DemandJump’s recent webinar, Brock presented numerous instances of websites with high Domain Authorities whose content ranked horribly compared to other websites with much lower DA scores (sometimes by more than half!).

Shortly after my interview with Hood was published, Jones was among the first to challenge the conclusions. However, I always felt he proved her point further by doing so.

  • “We know that no single potential ranking factor is going to explain the majority of the algorithm.” Said Jones in his response back in July 2020, “Weak correlations are going to be part of any complex system.”

And that’s my point. We’re dealing with a metric that correlates weakly to the one thing it is supposed to correlate to in the first place, or does it?

Reason 3: Domain Authority wasn’t designed to mimic Google

Have you ever seen someone try to drive a nail into a piece of wood with the handle of a screwdriver? It’s terrifying. 

Maybe it’s just because I have a childhood of my grandfather grumbling, “Right tool for the right job, boy!” 

I’m a little sensitive about this sort of thing. This brings me to my next problem with Domain Authority – people use this tool for the wrong damn job. 

According to Jones, the creator of Domain Authority 2.0, “Moz doesn’t claim to have a metric which mimics Google.”

Call me crazy, but why would anybody bother using Domain Authority if it doesn’t mimic Google?

Well, according to Moz’s website: 

“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).” 

Or, as Hood puts it: 

  • “Moz claims to have a metric which predicts with some degree of accuracy the likelihood a site will rank based solely on domain-level link metrics.”

However, as we’ve already established, Google doesn’t look at link-based authority on the domain level, so we’re back to where we started.

Not long after our article on shoddy SEO studies was released, Jones clarified in a Twitter conversation with Hood that: 

  • “Moz does not make a claim that Domain Authority established many cause-effect relationships that lead to a specific ranking on Google.”

Domain Authority’s big lie

James’s major complaint with the error metric in modern-day baseball was that it was too easy to avoid. According to Lewis:

  • “The easiest way not to make an error was to be too slow to reach the ball in the first place.”
  • “You have to do something right to get an error,” wrote James. “Even if the ball is hit right at you, then you were standing in the right place to begin with.”
  • “The statistics were not merely inadequate; they lied,” Lewis continued. 
  • “And the lies they told led the people who ran major league baseball teams to misjudge their players, and mismanage their games.”

That’s what’s happening with Domain Authority – it’s lying to people.

I get it. People love to get things down to “one number” to make their lives easier.

But even in baseball, they know they need to look at myriad metrics to help make their decisions, and their dataset isn’t anything near the size of Google’s.

I mean, at this point, Fishkin himself is kind of embarrassed by Domain Authority, and you can imagine what it took for him to get to this “I have become death, the destroyer of worlds” moment after all this time.

Rand Fishkin on Domain Authority

Who is DA hurting, really?

The idea behind DA was to provide a more accurate and reliable way of measuring a website’s authority and influence than simply looking at its PageRank. 

Moz can use the excuse that it’s not their fault that people are misusing their product as a comparison for ranking in Google. 

But just like when a company that makes weed killer finds out their product is giving people cancer, you don’t just shrug and say sorry. You take that poison off the market. 

Look, I get it. They’re not prescribing Thalidomide to pregnant women or ignoring the health hazards of smoking here. 

Still, Moz has a large segment of the SEO industry hooked on a metric in the belief that it aligns with Google’s rankings when it has nothing at all to do with Google’s rankings.

Millions of companies live and die by the Domain Authority metric every day. When it drops, people panic, and sometimes, jobs are lost because goals aren’t met. 

Meanwhile, as we all know, an entire link and domain buying and selling micro-economy exists with Domain Authority as its core metric. The domain name reselling industry alone is a multi-billion-dollar business. 

Given the clandestine nature of link selling, who knows how much money is wrapped up there?

Companies that use Domain Authority as a KPI often find themselves participating in black-hat link-building practices solely to improve their DA score rather than creating a better experience for their visitors. 

Meanwhile, those same companies end up ignoring the real KPIs of their business in favor of what is basically a vanity metric.

Moz is a good company (I actually use it to teach SEO at UCLA). Still, they could stop all this carnage at any time by simply clarifying that Domain Authority has nothing to do with Google or, better yet, doing away with it altogether.

Moz may never take this metric off the table, but at the very least, you can stop using it in your SEO reporting.

The post The case against Moz’s Domain Authority appeared first on Search Engine Land.

Original source: https://searchengineland.com/moz-domain-authority-case-against-431732

Influencer ad spend is now growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts.

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report.

Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting. This suggests that traditional ads might not work as well anymore. Advertisers should stay updated on these changes to ensure they get the most out of their ad investments.

Business Finance

Income breakdown. The report included a detailed breakdown of how influencers are generating incomes on their platforms (% of respondents):

  • Sponsored content – 82%
  • Affiliate – 56%
  • Advertising revenue – 33%
  • Creatore funds – 25%
  • Paid content subscriptions – 16%
  • Selling merchandise – 15%

Influencer opportunities on the rise. The Hollywood writers’ strike could create more chances for influencer marketing, which may accelerate influencer ad spend even further, according to the report. This is because content creators are likely to seek alternative ways to make money during the strike. Additionally, social platforms are actively trying to attract top creative talent, which is likely to open up more possibilities for brand partnerships.


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What has Insider Intelligence said? A spokesperson from Insider Intelligence said in the report:

  • “The time to act is now. Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. That’s a testament to the resilience of creators, even amid economic concerns and major competition.”

Deep dive. Download the complete Insider Intelligence report and read it in full for more information.

The post Influencer ad spend is now growing faster than traditional ad investment appeared first on Search Engine Land.

Original source: https://searchengineland.com/influencer-ad-spend-is-now-growing-faster-than-traditional-ad-investment-431783

4 Autumn Must-Haves for the Home-Based Business Owner

Home Business Magazine Online

When one thinks of autumn, pumpkin spice lattes and beautiful fall foliage usually comes to mind. The start of autumn is also the perfect time to refresh your WFH lifestyle! Here are 4 essentials that will make working from home better than ever. From a must-have for a quick snooze at your desk to a tasty snack to keep hunger at bay each workday, the below products will really amplify each workweek.

Manta NAP Arc – For Easy, Comfy Power Naps at Your Desk!

Manta NAP Arc

Did you have a long, draining conference call? With NAP Arc, the ergonomic power nap pillow designed for your desk, you can take a well-deserved break without having to go all the way to your bedroom or couch — NAP Arc’s intelligent arc design means you waste zero time finding the right position for quick, easy rest. It is crafted for comfort and designed for quick setup, easy adjustability and ergonomic support. Get the rest you need so you can boost business success!

NAP Arc has an ultra-soft, stable structure that optimally supports your head and neck — so you wake up with zero neck strain. And adjusting the height is easy: pull the strap to increase it, tug at the G-hook to decrease. It also features premium, high-quality materials and a reversible cover — so you can always switch to the cool side of the pillow. The cover is also machine washable! Retails for $59 at mantasleep.com

Freshen Up Your Home Office with the PURGGO Air Eco-Purifier & Freshener

PURGGO Office

A stinky home office will cause anxiety and stress, which will negatively impact work output. Freshen up your home office with the minimalistic and all-natural PURGGO air eco-purifier & freshener! It’s made with pure and sustainable natural bamboo charcoal, which absorbs & eliminates odor instead of masking it. Fragrance- & allergen-free, the PURGGO is all-natural, non-toxic, and 100% asthma and allergy friendly. PURGGO perfectly combines nature, science, and love.

All the product contains is pure all-natural moso bamboo charcoal, one of the most renewable natural resources in the world and Mother Nature’s purifier, which has been carbonized and activated at 1110°F – 1300°F (600°C – 700°C). Bamboo charcoal is a tried and tested air cleanser that’s been used in Asian countries for thousands of years. On top of this, it lasts for 365+ days (longer lasting than any product available worldwide) and works continuously in the background! Retails for $23.99 on Amazon.

Damn, Man Cowboy Starter Kit Beef & Nut Snack Box

Cowboy starter kit
Keep hunger at bay each workday with this snack box, which has everything you need to get your cowboy boots ready and horse saddled to head out to the ranch. It includes Rodeo Roasted Memphis BBQ Almonds, Texas BBQ Peanuts, and Whiskey Nut Mix, plus 3 Spicy Smokie Beef Sticks, 2 Mild Smokie Beef Sticks, and 1 Black Peppered Beef Stick. Yee-haw! The prairie sky is wide and high with the many flavors of the south and you’ll be feeling the freedom of the open terrain when you crack open this box of snacks fit for a cowboy. The Damn Man Cowboy Starter Kit offers so much spice in one flavorful bundle. Retails for $34.95 at dmsnacks.com

Work in Comfort with Medical Scrubs Collection’s Joggers

Joggers
If you are uncomfortable while you work, your productivity and work output will drop. Stay comfy every workday with Medical Scrubs Collection’s joggers! The company strives to offer customers comfy and stylish apparel at the lowest prices on the web. The company’s sales reps are dedicated to guiding customers to find the perfect outfit that suits their needs and taste, all while offering incredible savings. From breezy joggers and comfy jackets to khaki scrubs and Dickies scrubs, Medical Scrubs Collections offers a vast array of chic fashions.

The post 4 Autumn Must-Haves for the Home-Based Business Owner appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/4-autumn-must-haves-for-the-home-based-business-owner/

Handy Tips to Keep Your Home Office Neat & Organized

Home Business Magazine Online

In the era of virtual boardrooms and digital brainstorms, our home offices have evolved into more than just functional spaces. They’ve become the crucibles where ideas ignite, strategies crystallize, and professional journeys unfold. As we navigate this landscape of limitless possibilities, the role of a well-maintained workspace emerges as a silent catalyst — one that has the potential to supercharge your efficiency and boost creativity.

So, if you want to keep your home office presentable at all times, be sure to check out these expert tips from Cleaning Concepts, a skilled and meticulous cleaning service.

How often should you spruce things up?

Now, you might be wondering, “How often do I need to don my cleaning cape?” Fear not, for the secret isn’t doing a deep clean every day (unless you’re into that sort of thing). A quick tidying session once a week can work wonders. This involves dusting surfaces, wiping down your computer screens, and evicting any clutter that seems to have made a permanent home on your desk.

However, if you want to do a more thorough job, consider a comprehensive monthly regimen. Engage in detailed rituals such as vacuuming or shining your floors, disinfecting frequently touched items, and orchestrating a systematic decluttering session to keep things in order.

How do I take care of my office like a professional?

The process of cleaning your workspace like a pro often requires a team of experts. However, you can transform it into an inspiring and pristine environment with a handful of proven strategies:

Declutter first

Before embarking on your home office upkeep, make sure you clear all clutter from the area. Get rid of any unnecessary items that have found their way onto your desk, shelves, or drawers. Keep an eye out for what’s truly essential for your work environment.

Invest in thoughtful storage solutions

Improve the organizational efficiency of your office by incorporating purposeful storage solutions. For example, file organizers facilitate a systematic arrangement of documents, while cable management systems eliminate the tangled web of cords beneath your desk. Drawer dividers lend structure to storage spaces, ensuring that every item finds its designated place.

Wipe down surfaces

Pay close attention to wiping down surfaces, as these are crucial to maintaining a tidy home office. Microfiber cloths are ideal for tackling your desk, monitor, keyboard, and other equipment. In addition to removing dust and grime, this practice reinforces a sense of professionalism and meticulousness.

Air it out

Consider the impact of indoor air quality on the ambiance of your workspace. Open windows periodically to provide fresh air circulation or, alternatively, install an air purifier to eliminate allergens and contaminants. An airy environment fosters mental clarity, concentration, and well-being, resulting in more productive work sessions.

Comprehensive monthly cleanup

Set aside a specific time every month to establish an orderly and professional atmosphere in the office. For instance, engage in tasks such as vacuuming or mopping the floors and sanitizing frequently touched surfaces, including your phone and desk accessories.

Pave your way to a spotless home office

And there you have it, your guide to a home office that not only nurtures your work but also fuels your aspirations. As you wipe down your screen and tidy up your desk, remember that each action you take has a lasting impact. It echoes your commitment to professionalism and your relentless pursuit of excellence.

With every tap of the keyboard and every glance at your immaculate surroundings, you reaffirm your dedication to innovation, efficiency, and your personal growth. So, embrace the art of maintaining a hygienic and spotless environment, for in doing so, you’re not just crafting a workspace — you’re creating a thriving work environment, one that doesn’t just house your work but also nurtures your dreams.

The post Handy Tips to Keep Your Home Office Neat & Organized appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/how-to-guides-home-office/handy-tips-keep-home-office-neat-organized/

R.I.P. UA – Search Engine Land property has stopped processing data

It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning.

What it looks like. Here’s a screenshot of what we’re seeing today:

Home Business

Why we care. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide.

Jan. 1, 2017 – Sept. 7, 2023. That’s how long this UA property had been collecting analytics data.

We knew this was coming, just not when. Google sent out a huge batch of notifications that many UA properties had stopped processing data last month.

68 days. We were expecting our properties to stop collecting data on July 1, but it ended up taking 68 days past this date. At least I finally have my answer as to how long “soon” is in Google’s world. More than two months.

If your UA property hasn’t already stopped processing data, the end may be coming soon. The UA property for our sibling site MarTech also stopped processing data as of this morning.

The post R.I.P. UA – Search Engine Land property has stopped processing data appeared first on Search Engine Land.

Original source: https://searchengineland.com/r-i-p-ua-search-engine-land-property-has-stopped-processing-data-431788

Threads users can now search for posts

Threads users can now search through posts on the platform.

Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK.

The new search feature is available on both the Threads mobile app and web app.

Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.


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What’s new? Threads did have a search feature when it first launched back in July, however, this only provided the ability to search through users – not posts.

Following testing in Australia and New Zealand last month, Threads’ new search functionality allows users to browse posts using keywords. Below is a screenshot of the new feature in action:

Australia

Deep dive. Read our Threads FAQ guide for more information.

The post Threads users can now search for posts appeared first on Search Engine Land.

Original source: https://searchengineland.com/threads-search-posts-431793