google-site-verification: googlebc47d07320294fb4.html

Google Keyword Planner drops keyword forecasting

Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner.

Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter).

However, campaign-level forecasts and historical keyword-level data are still available.

Why we care. By discontinuing the maintenance of individual and ad group keyword forecasting, advertisers lose access to related insights, including metrics like spend, which could affect how they make informed decisions and optimize advertising strategies effectively.

How Keyword Planner works. Keyword Planner is a tool that can indicate a keyword’s performance potential. Google uses past search data to predict possible future outcomes for a set of keywords based on your budget. These estimates can then be used to help you decide how to group your keywords and set bids.


Get the daily newsletter search marketers rely on.

<input type="hidden" name="utmMedium" value="“>
<input type="hidden" name="utmCampaign" value="“>
<input type="hidden" name="utmSource" value="“>
<input type="hidden" name="utmContent" value="“>
<input type="hidden" name="pageLink" value="“>
<input type="hidden" name="ipAddress" value="“>

Processing…Please wait.

function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');


What Google said. Ginny Marvin said on X (formerly known as Twitter):

  • “Few advertisers were using individual & ad group keyword forecasting in Keyword Planner so as of this summer we’re no longer maintaining these forecasts in our system.”
  • “Campaign-level forecasts & historical keyword-level data are still available.”

Deep dive. Read Google’s Keyword Planner guide for more information.

The post Google Keyword Planner drops keyword forecasting appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-keyword-planner-stops-forecasting-individual-ad-group-keywords-432993

18 thoughts on “Google Keyword Planner drops keyword forecasting”

  1. With havin so much written content do you ever run into any problems of plagorism or copyright violation? My site has a lot of exclusive content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the web without my agreement. Do you know any techniques to help reduce content from being ripped off? I’d genuinely appreciate it.

  2. I wanted to thank you for this fantastic read!! I certainly enjoyed every little bit of it. I have you bookmarked to check out new stuff you post

  3. whoah this blog is great i really like reading your articles. Stay up the good work! You recognize, many people are searching around for this info, you can help them greatly.

  4. Hello just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Firefox. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem resolved soon. Many thanks

  5. Oh my goodness! Incredible article dude! Thank you, However I am experiencing difficulties with your RSS. I don’t know why I am unable to subscribe to it. Is there anyone else getting the same RSS problems? Anybody who knows the solution will you kindly respond? Thanx!!

Comments are closed.

+ +