Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found.
Why we care. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., saving time and money). But it’s a steep learning curve and SMBs typically are time-strapped.
By the numbers. Larger SMBs (with over 50 employees) are more likely to be using AI, according to a report from Constant Contact:
- 40% of SMBs with 50+ employees use AI.
- 30% of SMBs with 10-49 employees use AI.
- 12% of SMBs with 1-9 employees use AI.
How SMBs use AI. So how are those 26% of SMBs that have adopted AI using it most in marketing?
- 52% for social media.
- 44% for content creation (writing and images).
- 41% for email campaigns.
Benefits for SMBs using AI. Ninety-one percent of SMBs that use AI said it has helped their business be more successful, according to the survey.
- 72% of marketers said using AI helped them save more than 25 minutes per week.
SMBs also expect to save money as a result of using AI for marketing, with 72% saying it will save them up to $5,000 per year:
Barriers to entry. Many surveys have shown the biggest barrier to implementing AI is a lack of training and education. This is also true among SMBs:
- 80% of SMBs have a beginner- or intermediate-level understanding of using AI for marketing.
The biggest concerns preventing SMBs from using AI include data security, costs and the time needed to learn how to use and implement it.
The search marketer’s generative AI survival guide. Make sure to join me at SMX Next for my keynote presentation that will address this topic. (Register for free here.)
About the survey. Ascend2 collected this data in partnership with Constant Contact, surveying 486 small business owners and decision makers who work at U.S. organizations operating in both B2B and B2C.
Read the report. An AI Awakening (PDF).
The post Survey: Only 26% of SMBs are using AI for marketing appeared first on Search Engine Land.
Original source: https://searchengineland.com/smb-using-ai-marketing-survey-433699
Great delivery. Solid arguments. Keep up the amazing effort.
Thank you for sharing your info. I truly appreciate your efforts and I am waiting for your next post thank you once again.
Simply want to say your article is as surprising. The clearness in your post is simply cool and i can assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please keep up the gratifying work.
What’s Taking place i’m new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I hope to give a contribution & aid other users like its helped me. Good job.
This is my first time go to see at here and i am really impressed to read all at alone place.
After looking into a few of the blog posts on your web site, I really like your way of blogging. I saved it to my bookmark site list and will be checking back soon. Please check out my web site as well and let me know what you think.
It is perfect time to make a few plans for the future and it is time to be happy. I have read this post and if I may I want to suggest you few interesting things or advice. Perhaps you could write next articles relating to this article. I wish to read more things approximately it!
Hi there mates, good article and nice arguments commented here, I am really enjoying by these.
What i do not realize is actually how you’re now not really a lot more smartly-favored than you may be right now. You are so intelligent. You know therefore significantly with regards to this topic, produced me for my part believe it from numerous numerous angles. Its like men and women don’t seem to be interested unless it’s something to accomplish with Lady gaga! Your personal stuffs great. All the time take care of it up!
Thank you for the auspicious writeup. It in reality used to be a leisure account it. Glance complicated to far introduced agreeable from you! By the way, how can we keep up a correspondence?
One of the leading academic and scientific-research centers of the Belarus. There are 12 Faculties at the University, 2 scientific and research institutes. Higher education in 35 specialities of the 1st degree of education and 22 specialities.
Asking questions are actually good thing if you are not understanding anything entirely, except this post offers good understanding even.
Excellent blog here! Also your site rather a lot up fast! What host are you using? Can I am getting your associate link on your host? I desire my website loaded up as fast as yours lol
I have been surfing online more than three hours lately, yet I never found any interesting article like yours. It’s lovely value enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet might be much more useful than ever before.