Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights.
The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS).
It will also allow advertisers to directly compare their Snapchat results to other channels like Search, providing a more accurate understanding of overall campaign performance.
Why we care. Advertisers can utilize these enhanced insights to optimze campaigns more effectively for stronger attribution capabilities, pinpoint growth opportunities, and maximize ROAS.
What is Foshpa? Fospha is an analytics platform that tracks all clicks and impressions, presenting this data in a dashboard to assist users in identifying actions that enhance cost per acquisition and ROAS.
Getting started. If you’re interested in accessing these enhanced insights, contact your Fospha or Snapchat account manager for more details.
What Snapchat is saying. Snapchat said in a statement:
- “With this partnership, Fospha and Snap will help marketers increase their confidence in spending on Snapchat and enable them to capitalize on strong campaign performance at higher spend levels.”
Deep dive. Read Snap’s announcement in full for more information.
Original source: https://searchengineland.com/snap-foshpa-roas-partnership-437631