Month: September 2024

Home Business Magazine Online

UAE has become a hub for international businesses due to its strategic location, strong economy, and attractive tax benefits. Entrepreneurs and corporations from around the globe are increasingly looking to set up their companies in the UAE, drawn by its business-friendly environment. However, establishing a company in the UAE involves understanding the legal framework, which governs how businesses operate in the region. Whether you are starting a small enterprise or expanding a multinational corporation, navigating the UAE’s legal landscape is critical to a smooth setup process. Such variant as ready-made firm in UAE gives entrepreneurs possibilities to start their business-activities faster.

This article explores the legal framework of company formation UAE, providing essential insights into business structures, licensing requirements, compliance, tax benefits, and the challenges and opportunities in this dynamic market.

Overview of Legal Framework of Business UAE

The UAE offers a clear and well-defined legal structure that makes it easier for businesses to set up and operate. The primary law governing companies in the UAE is Federal Law No. 2 of 2015 on Commercial Companies (the UAE Companies Law). This law regulates how companies are formed, their operations, and governance requirements. Businesses can operate either on the UAE mainland or in Free Zones, each governed by slightly different regulations.

DED is responsible for overseeing mainland businesses, while free zones have their own authorities regulating companies within their jurisdictions. For companies operating offshore, the UAE also has offshore jurisdictions such as RAK and JAFZA that offer flexible corporate structures.

Key UAE Company Structures

When setting up business UAE, choosing the right business structure is essential as it determines the legal obligations, ownership regulations, and tax benefits. There are several types of business structures available.

1. LLC: it’s one of the most popular business structures in the UAE, especially for those looking to operate on the mainland. Foreign investors can hold up to 100% ownership, depending on the industry and emirate.
2. Free Zone Organization: Free zones allow 100% foreign ownership, with the added benefit of zero taxation. These companies can engage in a wide range of business activities, but may be limited to conducting business outside the UAE or within their respective free zones.
3. Branch of a Foreign Company: Foreign companies can open branches in the UAE, allowing them to conduct the same business as their parent company. Branches do not have a separate legal identity from the parent company but must comply with UAE business regulations.
4. Sole Establishment: This structure is available to UAE and GCC nationals and allows a single person to own a business. It is ideal for small, local businesses but offers less protection in terms of liability.
5. Offshore Company: Offshore companies are primarily used for international trade, asset protection, and holding investments. They cannot conduct business within the UAE but offer significant privacy and tax benefits.

UAE Licensing Process Points and Application

One of the most crucial steps in setting up a company in the UAE is obtaining the correct business license. The type of license you need depends on the nature of your business. The UAE offers three primary categories of permits:

• commercial: For businesses engaged in trading activities;
• professional: For service-based companies, such as consultancies or legal services;
• industrial: For companies involved in manufacturing or industrial activities.

The application process for getting a business-license involves several steps.

1. Choose Business Activity: Clearly define the nature of your business as this will determine the type of license required.
2. Select the Legal Structure: Decide on the most appropriate business structure (e.g., LLC, free zone company, etc.).
3. Register Trade Name: Choose and register a unique trade name for your company.
4. Submit Application and Documentation: Submit the necessary paperwork to the relevant authorities, including copies of passports, proof of residence, and business plans, depending on the jurisdiction.
5. Obtain Initial Approval: After reviewing your documents, the authorities will issue initial approval for your business.
6. Lease Office Space: You must lease an office space or virtual office depending on the type of license you’re applying for.
7. Pay Fees and Obtain License: Upon completing all requirements, you’ll pay the necessary fees and receive your business license.

Compliance and Reporting Obligations

Operating a business in the UAE requires ongoing compliance with regulatory authorities. Companies must ensure they adhere to next-mentioned.

1. Annual Audits: Most companies, particularly in free zones, are required to submit audited financial statements annually to ensure transparency.
2. AML/KYC-Regulations: Businesses involved in financial services or other sensitive industries must comply with AML/KYC-rules.
3. Visa Quotas: Companies must apply for employee visas, and the number of visas issued is often tied to the size of the office space leased.
4. UAE ESR: Companies engaged in certain activities must demonstrate that they have sufficient economic presence in the UAE.

Failure to meet compliance requirements can result in penalties, fines, or in extreme cases, license suspension.

UAE Tax Benefits and Financial Considerations

One of the main attractions for companies setting up in the UAE is the favorable tax-regime. The UAE offers a tax-free environment for most business sectors, meaning no corporate or income tax is levied on companies. However, certain sectors like oil and gas or branches of foreign banks are subject to taxation.

In 2018, the UAE introduced VAT at a rate of 5%, which applies to most goods and services. Businesses must ensure they comply with VAT-regulations, including registering for VAT if their turnover exceeds the minimum threshold and filing VAT-returns regularly.

Another significant financial benefit of operating in a UAE free zone is the 100% repatriation of profits and capital, which provides significant flexibility for investors.

Challenges and Business Opportunities UAE

Setting up a company in the UAE presents both challenges and opportunities for businesses.

Opportunities are next-mentioned.

1. Access to a Global Market: The UAE’s strategic location between Europe, Africa, and Asia provides unparalleled access to global markets, making it an ideal location for international trade.
2. Diverse Economy: The UAE is rapidly diversifying its economy beyond oil, opening up opportunities in sectors such as technology, tourism, healthcare, and renewable energy.
3. Business-Friendly Environment: With numerous free zones and incentives for foreign investors, the UAE continues to attract businesses looking to benefit from its dynamic economy.

Challenges could be described as follows.

1. Navigating Complex Regulations: Although the UAE offers a clear legal framework, navigating different regulations across free zones, mainland, and offshore jurisdictions can be complex.
2. Cost of Setup: Setting up a business in the UAE can involve significant upfront costs, including license fees, visa costs, and leasing office space.
3. Cultural and Legal Adaptation: Businesses must adapt to the local cultural and legal environment, including understanding Islamic law (Sharia) and other cultural norms that affect business operations.

Tips for Choosing the Right Offshore Jurisdiction

Choosing the right jurisdiction for your company is critical for success. Here are some tips to help make the decision.

1. Consider Your Business Activity: Different free zones specialize in different industries, so choose one that aligns with your business.
2. Ownership Requirements: Check the ownership rules: free zones allow 100% foreign ownership, while mainland companies may require a local partner depending on the sector.
3. Long-Term Goals: Consider your long-term business objectives and whether the jurisdiction supports scalability and expansion.

Future Trends in Offshore Banking

Looking forward, offshore banking is likely to face increased regulatory scrutiny as global efforts to curb tax evasion and money laundering intensify. However, jurisdictions that maintain transparency while offering favorable tax and privacy regimes will continue to attract international businesses and investors.

In conclusion, the UAE offers a robust legal framework for business formation, with various business structures, tax benefits, and compliance requirements. With careful planning and legal guidance, businesses can take advantage of the opportunities available in this thriving market while navigating the challenges of regulatory compliance.

The post The Legal Framework of Setting Up a Company in the UAE appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/setting-up-a-business/legal-framework-setting-company-uae/

Home Business Magazine Online

UAE has become a hub for international businesses due to its strategic location, strong economy, and attractive tax benefits. Entrepreneurs and corporations from around the globe are increasingly looking to set up their companies in the UAE, drawn by its business-friendly environment. However, establishing a company in the UAE involves understanding the legal framework, which governs how businesses operate in the region. Whether you are starting a small enterprise or expanding a multinational corporation, navigating the UAE’s legal landscape is critical to a smooth setup process. Such variant as ready-made firm in UAE gives entrepreneurs possibilities to start their business-activities faster.

This article explores the legal framework of company formation UAE, providing essential insights into business structures, licensing requirements, compliance, tax benefits, and the challenges and opportunities in this dynamic market.

Overview of Legal Framework of Business UAE

The UAE offers a clear and well-defined legal structure that makes it easier for businesses to set up and operate. The primary law governing companies in the UAE is Federal Law No. 2 of 2015 on Commercial Companies (the UAE Companies Law). This law regulates how companies are formed, their operations, and governance requirements. Businesses can operate either on the UAE mainland or in Free Zones, each governed by slightly different regulations.

DED is responsible for overseeing mainland businesses, while free zones have their own authorities regulating companies within their jurisdictions. For companies operating offshore, the UAE also has offshore jurisdictions such as RAK and JAFZA that offer flexible corporate structures.

Key UAE Company Structures

When setting up business UAE, choosing the right business structure is essential as it determines the legal obligations, ownership regulations, and tax benefits. There are several types of business structures available.

1. LLC: it’s one of the most popular business structures in the UAE, especially for those looking to operate on the mainland. Foreign investors can hold up to 100% ownership, depending on the industry and emirate.
2. Free Zone Organization: Free zones allow 100% foreign ownership, with the added benefit of zero taxation. These companies can engage in a wide range of business activities, but may be limited to conducting business outside the UAE or within their respective free zones.
3. Branch of a Foreign Company: Foreign companies can open branches in the UAE, allowing them to conduct the same business as their parent company. Branches do not have a separate legal identity from the parent company but must comply with UAE business regulations.
4. Sole Establishment: This structure is available to UAE and GCC nationals and allows a single person to own a business. It is ideal for small, local businesses but offers less protection in terms of liability.
5. Offshore Company: Offshore companies are primarily used for international trade, asset protection, and holding investments. They cannot conduct business within the UAE but offer significant privacy and tax benefits.

UAE Licensing Process Points and Application

One of the most crucial steps in setting up a company in the UAE is obtaining the correct business license. The type of license you need depends on the nature of your business. The UAE offers three primary categories of permits:

• commercial: For businesses engaged in trading activities;
• professional: For service-based companies, such as consultancies or legal services;
• industrial: For companies involved in manufacturing or industrial activities.

The application process for getting a business-license involves several steps.

1. Choose Business Activity: Clearly define the nature of your business as this will determine the type of license required.
2. Select the Legal Structure: Decide on the most appropriate business structure (e.g., LLC, free zone company, etc.).
3. Register Trade Name: Choose and register a unique trade name for your company.
4. Submit Application and Documentation: Submit the necessary paperwork to the relevant authorities, including copies of passports, proof of residence, and business plans, depending on the jurisdiction.
5. Obtain Initial Approval: After reviewing your documents, the authorities will issue initial approval for your business.
6. Lease Office Space: You must lease an office space or virtual office depending on the type of license you’re applying for.
7. Pay Fees and Obtain License: Upon completing all requirements, you’ll pay the necessary fees and receive your business license.

Compliance and Reporting Obligations

Operating a business in the UAE requires ongoing compliance with regulatory authorities. Companies must ensure they adhere to next-mentioned.

1. Annual Audits: Most companies, particularly in free zones, are required to submit audited financial statements annually to ensure transparency.
2. AML/KYC-Regulations: Businesses involved in financial services or other sensitive industries must comply with AML/KYC-rules.
3. Visa Quotas: Companies must apply for employee visas, and the number of visas issued is often tied to the size of the office space leased.
4. UAE ESR: Companies engaged in certain activities must demonstrate that they have sufficient economic presence in the UAE.

Failure to meet compliance requirements can result in penalties, fines, or in extreme cases, license suspension.

UAE Tax Benefits and Financial Considerations

One of the main attractions for companies setting up in the UAE is the favorable tax-regime. The UAE offers a tax-free environment for most business sectors, meaning no corporate or income tax is levied on companies. However, certain sectors like oil and gas or branches of foreign banks are subject to taxation.

In 2018, the UAE introduced VAT at a rate of 5%, which applies to most goods and services. Businesses must ensure they comply with VAT-regulations, including registering for VAT if their turnover exceeds the minimum threshold and filing VAT-returns regularly.

Another significant financial benefit of operating in a UAE free zone is the 100% repatriation of profits and capital, which provides significant flexibility for investors.

Challenges and Business Opportunities UAE

Setting up a company in the UAE presents both challenges and opportunities for businesses.

Opportunities are next-mentioned.

1. Access to a Global Market: The UAE’s strategic location between Europe, Africa, and Asia provides unparalleled access to global markets, making it an ideal location for international trade.
2. Diverse Economy: The UAE is rapidly diversifying its economy beyond oil, opening up opportunities in sectors such as technology, tourism, healthcare, and renewable energy.
3. Business-Friendly Environment: With numerous free zones and incentives for foreign investors, the UAE continues to attract businesses looking to benefit from its dynamic economy.

Challenges could be described as follows.

1. Navigating Complex Regulations: Although the UAE offers a clear legal framework, navigating different regulations across free zones, mainland, and offshore jurisdictions can be complex.
2. Cost of Setup: Setting up a business in the UAE can involve significant upfront costs, including license fees, visa costs, and leasing office space.
3. Cultural and Legal Adaptation: Businesses must adapt to the local cultural and legal environment, including understanding Islamic law (Sharia) and other cultural norms that affect business operations.

Tips for Choosing the Right Offshore Jurisdiction

Choosing the right jurisdiction for your company is critical for success. Here are some tips to help make the decision.

1. Consider Your Business Activity: Different free zones specialize in different industries, so choose one that aligns with your business.
2. Ownership Requirements: Check the ownership rules: free zones allow 100% foreign ownership, while mainland companies may require a local partner depending on the sector.
3. Long-Term Goals: Consider your long-term business objectives and whether the jurisdiction supports scalability and expansion.

Future Trends in Offshore Banking

Looking forward, offshore banking is likely to face increased regulatory scrutiny as global efforts to curb tax evasion and money laundering intensify. However, jurisdictions that maintain transparency while offering favorable tax and privacy regimes will continue to attract international businesses and investors.

In conclusion, the UAE offers a robust legal framework for business formation, with various business structures, tax benefits, and compliance requirements. With careful planning and legal guidance, businesses can take advantage of the opportunities available in this thriving market while navigating the challenges of regulatory compliance.

The post The Legal Framework of Setting Up a Company in the UAE appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/setting-up-a-business/legal-framework-setting-company-uae/

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good?

Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? 

Two Google Ads experts – Ben Kruger and Anthony Higman – had an interesting debate on this topic at SMX Advanced.

Here are the key points from their discussion.

Performance Max (PMax) for non-ecommerce

Kruger, who was on the side of adopting, clearly took the stance that Performance Max is future and that all Google’s tools centers around it:

• “My simple answer is that PMax is clearly the future of Google. It’s where everything is heading as, you know, if you’re talking to your reps, if you’re reading documentation, if you’re watching Gmail, which which happened, recently, everything seems to center around Pmax, and it’s talked about over and over again.”
• “If you’re not learning and mastering the newest thing that Google is clearly pushing, then you’re potentially gonna get left behind when inevitably, whatever you’re used to gets sunsetted, deprecated or you’re forced to migrate over to PMax.”

PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns.

Higman, who was on the side of hacking, said non-ecommerce brands, in particular, should avoid PMax. He sees “a lot of problems” with it:

• “I do understand that Google is aggressively pushing PMax, But just because Google is pushing something doesn’t mean that everybody should jump on board.
• “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things.
• “My main beef with PMax is, again, the lack of transparency. They clearly wanna push everybody in automation, which I disagree with because not everybody fits into that box.”

Higman emphasized the importance of maintaining control and visibility over ad spend, especially for those with smaller budgets. He also expressed concern that widespread adoption of PMax could lead to the deprecation of more transparent tools.

Best match type

Kruger said there is a place for exact match, but if he had to choose, it would be broad match:

• “Queries are getting way more, unique, specific and long tail. People are going to be conversing with Google search, asking it different ways, maybe using voice, maybe searching on Google Maps. Queries are evolving, and you’ll never be able to cover that with exact match.
• “Broad match is analyzing past searches that this user has made, their location, thousands of other signals that only Broad Match has.
• “With a growth mindset, it’s gonna find you new keywords. So with an exact match, your search terms are all your keywords, and you’re not gonna be able to move to that next frontier of growth to find new queries for you to acquire.”

Broad match is more effective in capturing the increasingly unique, specific and long-tail queries users are making, according to Kruger. It leverages Google’s AI to understand consumer intent and match ads to relevant searches by analyzing various signals, including the user’s past behavior and the content of landing pages.

Higman’s all-time favorite, of the present and past match types, is broad match modifier. But sticking to what is possible, he said he prefers exact match.

• “This is another one of those control things. As Google removes control, their revenue goes up. Advertisers kinda get a little bit watered down results.”
• “So I am a proponent of exact match, keeping things as tight as possible, and really targeting what you want to target.”

Kruger also noted that while exact match may be more expensive, it offers tighter control and more precise targeting compared to other match types. Despite still using phrase match for specific purposes, exact match is currently his preferred choice for achieving targeted campaign results.

Automation vs. control

When posed the question of automation versus control, Kruger said performance is what matters:

• “That’s a trick question. I think the answer is performance, and I don’t care how I get there. That’s that’s all that matters to me, and I’m gonna use the best tools available to get the performance and the growth”
• “That’s automation because it allows for performance at scale. I’m constantly finding new opportunities, for performance, and I’m able to find new levers of growth, to move my business along.”

While control is important, particularly for agencies focused on hitting specific targets within platforms like Google Ads, relying solely on controlled methods limits growth potential, Kruger said.

Balance is key, Kruger said, where strategic controls are combined with automation to drive significant business growth. In his experience, automation has consistently delivered the best performance outcomes.

Unsurprisingly, Higman’s stance is “1,000% control”:

• “Google is pushing everybody into automation, which, again, it does have its use cases. I’m not saying that it does not, but we need to keep control to keep results.”
• “I think that as privacy legislation meets automation, there’s gonna be a lot of problems down the road as there’s less data that can be fed to the the automation because of privacy legislation, things are gonna get wonky.”
• “I also think from an agency perspective, control is extremely important. Client’s don’t want these weird things that are gonna happen with automation that bring in different kind of things that they’re really not going after.”

Higman is concerned that automation, with its lack of transparency, could lead to undesirable outcomes and urges others to resist the push toward automated systems that reduce control.

RSA (Responsive Search Ads) strategy

Maximizes all the headlines and descriptions that RSA’s have to offer, Kruger said:

• “I completely max them out: 15 headlines, 5 descriptions, 20 images, all extensions, etc.
• “I have seen first-hand that creative is targeting. You could have two different ad groups with the same keywords in it and if you change the assets in one of the RSAs to better match that keyword, the search terms that match to that ad group will move to the one that’s more relevant.
• “Formats are completely gonna change. And by having a diverse set of assets in an RSA, you can increase your chances of landing different placements that those with an ETA definitely could not get into.”

As search engine results pages (SERPs) evolve, having a diverse set of assets in RSAs increases the chances of securing different placements, something expanded text ads (ETAs) cannot achieve, according to Kruger.

But Higman is not a fan of RSAs. He said:

• “I think that the best RSA strategy is not RSAs. We still have accounts that have expanded text ads in them, and they outperform RSAs by miles every time, and they get all of the conversions.
• “My RSA strategy is to keep RSAs as close to ETAs as possible.
• “So we will only provide the minimum required headlines and descriptions, and we will pin those into place exactly where we want them based on past performance on expanded text ads.”

While Higman acknowledged the potential of RSAs to match headlines and descriptions to searches, that hasn’t been his experience. Overall, he has found that ETAs still significantly outperform RSAs.

Both experts agreed that ad strength scores may not be indicative of performance.

Nuanced perspectives

It should be noted that with each point each expert conceded that their “opponent” made valid points:

• Higman conceded that automated solutions could benefit larger advertisers aiming for broad reach.
• Kruger suggested that control-focused strategies might be more suitable for businesses with limited capacity to handle high lead volumes

The debate highlighted the ongoing tension in the PPC community between embracing Google’s automation push and maintaining granular control over campaigns.

The key takeaway is that while Google is clearly moving toward more automated solutions, the best approach depends on an advertiser’s specific goals, budget and capacity for growth.

Watch: The great debate: Should you hack or adopt Google Ads features?

You can watch the full session from SMX Advanced here:

Original source: https://searchengineland.com/google-ads-features-adopting-vs-hacking-445270

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

• Become a tutor
• Test websites
• Sell photos
• Get crafty
• Take up odd jobs
• Use your car
• Write a book
• Become a promoter

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

If you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

If you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.

Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.

Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.

What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.

The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.

The big picture. TikTok’s search capabilities continue to evolve, positioning the platform as a real contender in the search advertising space, and giving advertisers a new way to reach users who are actively seeking specific content.

But. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Original source: https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.

Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.

Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.

What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.

The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.

The big picture. TikTok’s search capabilities continue to evolve, positioning the platform as a real contender in the search advertising space, and giving advertisers a new way to reach users who are actively seeking specific content.

But. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Original source: https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

• Become a tutor
• Test websites
• Sell photos
• Get crafty
• Take up odd jobs
• Use your car
• Write a book
• Become a promoter

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

If you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

If you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.

Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.

Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.

What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.

The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.

The big picture. TikTok’s search capabilities continue to evolve, positioning the platform as a real contender in the search advertising space, and giving advertisers a new way to reach users who are actively seeking specific content.

But. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Original source: https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

• Become a tutor
• Test websites
• Sell photos
• Get crafty
• Take up odd jobs
• Use your car
• Write a book
• Become a promoter

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

If you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

If you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

• Become a tutor
• Test websites
• Sell photos
• Get crafty
• Take up odd jobs
• Use your car
• Write a book
• Become a promoter

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

If you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

If you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time