The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful.
To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “Embrace the Future of Content Management with a CMS Makeover,” on Thursday, August 8. This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.
Our expert panel will delve into navigating the complex CMS landscape, identifying critical replatforming elements, and sharing REVOLT’s successful experience with Adobe Experience Manager.
A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements.
Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers.
The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.
Details:
Bug reporting start date: Week of July 8, 2024
Affected: Demand Gen campaign reporting
What they’re saying. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin stated on X, promising more information to come.
First seen. We were first alerted to this error from Leslie Drechsler’s X:
The bottom line. Advertisers running Demand Gen campaigns should be aware of this reporting error and await further updates from Google before making significant campaign adjustments based on current data.
Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:
We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa’s journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.
Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.
Subjects discussed in podcast include:
• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?
Episode Spotlight: City America (CityAmerica.com)
Interview Guest
Melissa Core-Caballo, Owner of Dead Horse Branding
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management.
Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.
Details:
New “Consent settings” tab added to Data Manager in Google Ads.
Separate settings for website data and imported/uploaded data.
Limited availability, with select accounts having access.
What to watch. How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users.
First seen. We were alerted to this update on the PPC News Feed blog:
Bottom line. Advertisers should check their accounts for this new feature and review their consent settings to ensure compliance with data privacy standards.
Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:
We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa’s journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.
Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.
Subjects discussed in podcast include:
• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?
Episode Spotlight: City America (CityAmerica.com)
Interview Guest
Melissa Core-Caballo, Owner of Dead Horse Branding
Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:
We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa’s journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.
Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.
Subjects discussed in podcast include:
• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?
Episode Spotlight: City America (CityAmerica.com)
Interview Guest
Melissa Core-Caballo, Owner of Dead Horse Branding
Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:
We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa’s journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.
Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.
Subjects discussed in podcast include:
• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?
Episode Spotlight: City America (CityAmerica.com)
Interview Guest
Melissa Core-Caballo, Owner of Dead Horse Branding
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management.
Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.
Details:
New “Consent settings” tab added to Data Manager in Google Ads.
Separate settings for website data and imported/uploaded data.
Limited availability, with select accounts having access.
What to watch. How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users.
First seen. We were alerted to this update on the PPC News Feed blog:
Bottom line. Advertisers should check their accounts for this new feature and review their consent settings to ensure compliance with data privacy standards.
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management.
Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.
Details:
New “Consent settings” tab added to Data Manager in Google Ads.
Separate settings for website data and imported/uploaded data.
Limited availability, with select accounts having access.
What to watch. How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users.
First seen. We were alerted to this update on the PPC News Feed blog:
Bottom line. Advertisers should check their accounts for this new feature and review their consent settings to ensure compliance with data privacy standards.
Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:
We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa’s journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.
Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.
Subjects discussed in podcast include:
• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?
Episode Spotlight: City America (CityAmerica.com)
Interview Guest
Melissa Core-Caballo, Owner of Dead Horse Branding
