3 Negative Messages You Send Your Boss When You Don’t Disconnect While On Vacation

AllBusiness. comMore and more managers today stay connected to the office and even do work while on vacation. This behavior cheats you, your family, and your company in the end. Vacation time is meant as a reward—a time to relax, unwind, and refresh yourself and spend time with loved ones.

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More and more managers today stay connected to the office and even do work while on vacation. This behavior cheats you, your family, and your company in the end. Continue reading “3 Negative Messages You Send Your Boss When You Don’t Disconnect While On Vacation”

3 Reasons Why You Should Start Your Own Business

Sponsored by SecState. com:Sometimes you may have a burning desire to start a business of your own. Maybe you just aren’t satisfied in your current career and would prefer to take your work life in a different direction. Or maybe you’re sick and tired of your boss constantly staring over your shoulder at everything you do.

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Sometimes you may have a burning desire to start a business of your own. Maybe you just aren’t satisfied in your current career and would prefer to take your work life in a different direction. Continue reading “3 Reasons Why You Should Start Your Own Business”

10 Places To Get Inspiration For Your Next Blog Post

Are you struggling to come up with ideas for blog posts? This is a common problem, and it can have a major effect on the success of your content marketing efforts. The more blog posts companies publish on their websites, the more traffic they get, so running out of ideas for blog posts is a big problem. To continue attracting visitors to your small business’ website, you need to post new blog posts regularly. This means you can’t run out of ideas.

auditorAre you struggling to come up with ideas for blog posts? This is a common problem, and it can have a major effect on the success of your content marketing efforts. The more blog posts companies publish on their websites, the more traffic they get, so running out of ideas for blog posts is a big problem.

To continue attracting visitors to your small business’ website, you need to post new blog posts regularly. Continue reading “10 Places To Get Inspiration For Your Next Blog Post”

5 Pitfalls To Avoid When Growing A Business Too Quickly

AllBusiness. comIn my early days as an entrepreneur, I repeated phrases like “Expand or Die” and “Go Big or Go Home” around the office. It worked. Since 2012, we’ve made the Inc.

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In my early days as an entrepreneur, I repeated phrases like “Expand or Die” and “Go Big or Go Home” around the office. It worked. Continue reading “5 Pitfalls To Avoid When Growing A Business Too Quickly”

How Entrepreneurs Can Stay Productive On Sluggish Days

AllBusiness. comNo matter how passionate you are about your small business, every entrepreneur inevitably faces one (or more) of those days where they’re running low on inspiration. Maybe the creative well has run dry and you’re struggling to get the momentum back. Or maybe it is a little overcast outside, the kind of day where hustling 24/7 has got nothing on daydreaming about taking the day off to relax.

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No matter how passionate you are about your small business, every entrepreneur inevitably faces one (or more) of those days where they’re running low on inspiration.

Maybe the creative well has run dry and you’re struggling to get the momentum back. Continue reading “How Entrepreneurs Can Stay Productive On Sluggish Days”

Hiring A Team – Employee Or Independent Contractor?

As a business owner, one of the first things we may do when we expand our business is think about hiring some help. This may be in the form of part-time or full-time employees, virtual assistants, marketing assistants, or others who work for us a few hours a week here and there. So how can we make sure we are categorizing these individuals correctly, from a legal perspective? Are they employees, or are they independent contractors?Getting this right as a business owner is extremely important as there are certain rules and regulations surrounding having employees versus paying independent contractors to complete work for you.  Before you hire or work with anyone in either capacity, make sure you have a proper contract (drafted or reviewed by an attorney) outlining the relationship between your company and the individual and confirming whether they are an employee or independent contractor.

As a business owner, one of the first things we may do when we expand our business is think about hiring some help. This may be in the form of part-time or full-time employees, virtual assistants, marketing assistants, or others who work for us a few hours a week here and there.

So how can we make sure we are categorizing these individuals correctly, from a legal perspective? Are they employees, or are they independent contractors?

Getting this right as a business owner is extremely important as there are certain rules and regulations surrounding having employees versus paying independent contractors to complete work for you. Continue reading “Hiring A Team – Employee Or Independent Contractor?”

6 Steps To A Developing A Small Business Marketing Budget

AllBusiness. comBuilding a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they overspend trying to reach a specific target audience. For example, if your target audience is older consumers, marketing money spent on social media campaigns may not be effective in reaching them.

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Building a successful company almost always involves successfully marketing your product, your service, or yourself.

Far too many companies underspend on their customer-facing efforts, or instead they overspend trying to reach a specific target audience. Continue reading “6 Steps To A Developing A Small Business Marketing Budget”

Debt Conscious Tips To Grow Your Clothing Brand

The demise of American Apparel, for anyone dreaming of starting an independent clothing company, has felt a lot like a death knell for the industry. Over its 19-year history (it’s now been sold to a Canadian company), it came to define the laid-back cool style of so-called “hipsters” in the early 2000s. Its form-fitting clothes offered a youthful and simplistic style, and their shirts quickly became the canvas for screen prints around the US. The company began as a dorm room startup selling “made in America” shirts, but became something of a fashion icon before its CEO was finally ousted in 2015.

AmericaThe demise of American Apparel, for anyone dreaming of starting an independent clothing company, has felt a lot like a death knell for the industry. Over its 19-year history (it’s now been sold to a Canadian company), it came to define the laid-back cool style of so-called “hipsters” in the early 2000s. Its form-fitting clothes offered a youthful and simplistic style, and their shirts quickly became the canvas for screen prints around the US. Continue reading “Debt Conscious Tips To Grow Your Clothing Brand”

5 Easy Ways To Guarantee Emarketing Success

There’s a lot of trial and error when it comes to emarketing, and it definitely is something that rewards the patient and persistent. However, if you’re looking to jump-start an emarketing campaign and are short on resources, here’s a quick guide to get you on the right track from Day 1. While you’ll definitely want to save money where you can, also keep in mind that hodgepodging a few free or low-cost tools together can be extremely time-consuming, not to mention a headache. A few places to start include MailChimp, InfusionSoft, or ConvertKit, but the list is much longer than that.

infusionsoftThere’s a lot of trial and error when it comes to emarketing, and it definitely is something that rewards the patient and persistent. However, if you’re looking to jump-start an emarketing campaign and are short on resources, here’s a quick guide to get you on the right track from Day 1.

While you’ll definitely want to save money where you can, also keep in mind that hodgepodging a few free or low-cost tools together can be extremely time-consuming, not to mention a headache. Continue reading “5 Easy Ways To Guarantee Emarketing Success”

Give Customers The Personal Touch: How Your Retail Store Can Profit From Personalization

AllBusiness. comPost sponsored by Microsoft. Part 1 in a 3-part series. Today’s retail customers have access to nearly unlimited shopping options, from brick-and-mortar stores to e-commerce websites they can access with a tap on their smartphones.

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Post sponsored by Microsoft. Part 1 in a 3-part series. Continue reading “Give Customers The Personal Touch: How Your Retail Store Can Profit From Personalization”