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5 Valuable Lessons All Entrepreneurs Can Learn From The Founder

AllBusiness. comWhile technology continues to change and evolve, we are constantly reminded that human nature remains the same. The Founder, the story of the man who took McDonald’s from a single obscure location and turned it into a household name, has the same themes as a modern-day tech startup: high hopes, best intentions, friction between the “engineers” and the business, betrayal, a power struggle, and ultimately the rewriting of history. For those who haven’t seen it, it chronicles the story of the Richard and Maurice McDonald, two brothers who engineered an unprecedented system to create fast, cheap, consistent, and “delicious” burgers.

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While technology continues to change and evolve, we are constantly reminded that human nature remains the same. The Founder, the story of the man who took McDonald’s from a single obscure location and turned it into a household name, has the same themes as a modern-day tech startup: high hopes, best intentions, friction between the “engineers” and the business, betrayal, a power struggle, and ultimately the rewriting of history. Continue reading “5 Valuable Lessons All Entrepreneurs Can Learn From The Founder”

Successful Business Networking: 6 Secrets To Deeper Connections

AllBusiness. comYou’ve joined a few industry groups, attended their conferences, and had drinks at the monthly after-hours mixers.  You’ve also mastered your elevator pitch and are dutifully sending LinkedIn invites and meeting people for coffee. You’ve even forwarded relevant articles and sent thoughtful thank-you notes.

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You’ve joined a few industry groups, attended their conferences, and had drinks at the monthly after-hours mixers. You’ve also mastered your elevator pitch and are dutifully sending LinkedIn invites and meeting people for coffee. Continue reading “Successful Business Networking: 6 Secrets To Deeper Connections”

How Brands Can Inject An Aura Of Luxury Into The Everyday Items They Sell

AllBusiness. comConsumer brands big and small share one common goal: Have customers fall in love with their products. This aim sounds straightforward enough, but for the many businesses that are focused on making life’s everyday utility items, having a consumer fall in love with what they’re producing is no simple feat. After all, they’re not selling products that people normally associate with enjoyment, like Ultra HD TVs or fine jewelry, but rather items that are necessities, such as thermostats and dishwasher soap.

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Consumer brands big and small share one common goal: Have customers fall in love with their products.

This aim sounds straightforward enough, but for the many businesses that are focused on making life’s everyday utility items, having a consumer fall in love with what they’re producing is no simple feat. Continue reading “How Brands Can Inject An Aura Of Luxury Into The Everyday Items They Sell”

The 4 Biggest Reasons Why Your Company Needs An Official Social Media Policy

AllBusiness. comIf your company has a presence on social media (and it should), then you need to make sure you have a social media policy that keeps everyone accountable. If you don’t, social media will end up being more of a distraction than an aid. According to data from Pew Research Center, 69% of adults use some sort of social media.

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If your company has a presence on social media (and it should), then you need to make sure you have a social media policy that keeps everyone accountable. If you don’t, social media will end up being more of a distraction than an aid. Continue reading “The 4 Biggest Reasons Why Your Company Needs An Official Social Media Policy”

5 Reasons Why Sales Managers Must Learn To Recognize Personality Types

AllBusiness. comBuilding strategy around personality types has become a driving force for many of the most successful companies in the world. In fact, approximately 80% of Fortune 100 organizations use some kind of personality test to facilitate better teamwork in their organizations. As a sales manager, you may think these techniques only benefit those at the executive level or human resources professionals, but learning more about the unique personality types of your sales reps can help you take your team’s performance to a new level.

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Building strategy around personality types has become a driving force for many of the most successful companies in the world. In fact, approximately 80% of Fortune 100 organizations use some kind of personality test to facilitate better teamwork in their organizations. Continue reading “5 Reasons Why Sales Managers Must Learn To Recognize Personality Types”

Can An Employer Ask About Your Age?

At both the federal and state level, anti-discrimination laws exist to prevent businesses from hiring or not hiring based on personal characteristics that are not relevant to an individual’s ability to do the job. Age is one of them. The Age Discrimination in Employment Act of 1967 (ADEA) protects people who are age 40 and older from being treated unfavorably because of their age during the hiring process—and when employed. In 2016, 20,857 age discrimination charges were filed with the U.

ArkansasAt both the federal and state level, anti-discrimination laws exist to prevent businesses from hiring or not hiring based on personal characteristics that are not relevant to an individual’s ability to do the job. Age is one of them. The Age Discrimination in Employment Act of 1967 (ADEA) protects people who are age 40 and older from being treated unfavorably because of their age during the hiring process—and when employed. Continue reading “Can An Employer Ask About Your Age?”

12 Ways To Stay On The First Page Of Search Results

AllBusiness. comFirst-page placement on a search means more hits and visibility for your site along with all the rewards that presence brings. However, your success now raises a new question: Now that you’re there, how do you keep your spot?Once I get my keywords on the first page, I don’t stop there. I always go back every few months and reread the post.

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First-page placement on a search means more hits and visibility for your site along with all the rewards that presence brings. However, your success now raises a new question: Now that you’re there, how do you keep your spot?

Once I get my keywords on the first page, I don’t stop there. Continue reading “12 Ways To Stay On The First Page Of Search Results”

Small Business Owners: Do You Have A Business Data Backup Plan?

AllBusiness. comAs a small business owner, you know how important it is to protect what you’ve worked for. You probably have business insurance, and you undoubtedly lock your business door before you go home at night. But do you have a backup plan in place when it comes to your business data?When I started my business nine years ago, purchasing a computer backup plan was one of the first things I did.

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As a small business owner, you know how important it is to protect what you’ve worked for. You probably have business insurance, and you undoubtedly lock your business door before you go home at night. Continue reading “Small Business Owners: Do You Have A Business Data Backup Plan?”

Flexible Home-Based Business Ideas For Women

April 20, 2017 2 Comments This post may contain affiliate links. Please see our disclosure policy for further information. Many years ago, when I started brainstorming work-at-home business ideas, many occupations came to mind, event planner, professional organizer, doula, and personal concierge. But when I asked myself, “How do I envision my daily life?” it didn’t include running all around town, being on call, working holidays, nights or weekends.

ad networksApril 20, 2017 2 Comments This post may contain affiliate links. Please see our disclosure policy for further information.

Many years ago, when I started brainstorming work-at-home business ideas, many occupations came to mind, event planner, professional organizer, doula, and personal concierge. Continue reading “Flexible Home-Based Business Ideas For Women”