Internet Marketing – Page 242

Phishing vs. Spoofing: How Do They Differ and How to Stay Safe?

Home Business Magazine Online

In the wake of a recent high-profile data breach, understanding cyber threats has never been more critical. Among the myriad tactics cybercriminals employ, phishing and spoofing are prevalent methods used to deceive individuals and organizations alike. These deceptive strategies are not only becoming more sophisticated but are also causing significant distress and financial damage to their victims. As we delve into the intricacies of these cyber threats, it’s essential to distinguish between them, recognize their signs, and adopt robust measures to safeguard our digital lives. The digital landscape is fraught with challenges, and staying informed is our first defense. Phishing attacks often lure victims into providing sensitive information through seemingly legitimate requests, and spoofing, where attackers disguise their identity to gain trust, are serious threats that require our attention. By exploring the subtle nuances that set these tactics apart, we can better prepare to identify and thwart such attempts. Moreover, equipping ourselves with a comprehensive cybersecurity strategy and adhering to best practices for online behavior will enhance our resilience against these dangers and provide a sense of security in an increasingly connected world.

Unmasking the Tactics: Phishing and Spoofing Explained

Understanding the nuances between phishing and spoofing is critical for maintaining digital security. Phishing is a deceptive practice where attackers masquerade as trustworthy entities to extract sensitive information from victims. This tactic often involves sending fraudulent communications, such as emails or text messages, that entice users to click on malicious links or divulge personal data. On the other hand, spoofing refers to disguising communication from an unknown source as being from a known, trusted source. This can include email spoofing, caller ID spoofing, and website spoofing, among others. Cybercriminals use both strategies to breach security measures but differ in their approach and the type of deception they employ.

To safeguard against these threats, it is essential to recognize their pros and cons from a security perspective. The advantage of awareness is that it empowers individuals and organizations to implement effective countermeasures. For instance, phishing attempts can be mitigated by educating users on identifying suspicious messages and employing advanced email filtering solutions. Conversely, the downside is that these tactics continually evolve, becoming more sophisticated and challenging to detect. Spoofing, in particular, can be challenging to prevent since it exploits the inherent trust in existing communication systems. Implementing robust verification processes and staying informed about the latest security protocols are crucial in defending against these deceptive practices.

Recognizing the Red Flags: Identifying Phishing and Spoofing Attempts

According to experts at ZEN.COM, cybercriminals have become increasingly sophisticated, making individuals vigilant regarding their online interactions. One of the critical strategies for staying safe is to recognize the red flags that signal a potential phishing or spoofing attempt. Phishing often involves unsolicited communications that appear to be from reputable sources requesting sensitive information. Spoofing, on the other hand, may involve the creation of fake websites or emails that mimic legitimate ones to deceive users. To differentiate between the two, it is crucial to look for specific indicators.

To identify a phishing attempt, consider the following red flags:

Unexpected personal or financial information requests, especially if they convey a sense of urgency or threat.
Messages containing poor spelling or grammar can indicate that the communication is not from a professional organization.
Links in emails or messages that lead to unfamiliar or suspicious websites. Always hover over links to preview the URL before clicking.

When it comes to recognizing spoofing, be on the lookout for:

Emails or communications that appear to be from a known entity but have slight variations in the email address or domain name.
Requests to verify your account or reset your password that you did not initiate.
Any communication that asks you to download attachments or software that seems out of context or unexpected.

By being aware of these signs, you can take proactive steps to verify the authenticity of the communication before responding or taking any action.

A Cybersecurity Game Plan: Proactive Measures to Protect Against Phishing and Spoofing

To effectively shield oneself from phishing and spoofing, it is crucial to implement a robust cybersecurity strategy. Employee education is the cornerstone of this plan, as informed individuals are less likely to fall prey to these deceptive tactics. A comprehensive training program should cover identifying suspicious emails, not clicking on unverified links, and reporting potential threats to the IT department. Fostering a security culture within the organization can significantly reduce the risk of successful attacks.

Technical defenses also play a pivotal role in safeguarding against these cyber threats. Consider the following proactive measures:

Implement advanced email filtering solutions to detect and block phishing attempts and spoofed emails before they reach the end user.
Deploy multi-factor authentication (MFA) across all systems to add an extra layer of security, making it more difficult for attackers to gain unauthorized access even if they have compromised credentials.
Regularly update and patch systems to protect against known vulnerabilities that attackers could exploit to carry out phishing or spoofing attacks.
Utilize Domain-based Message Authentication, Reporting, and Conformance (DMARC), which helps email senders and receivers work together to better secure emails, ensuring that legitimate messages are properly authenticated against established DKIM and SPF standards and that fraudulent activity is blocked.

Organizations can create a formidable defense against the ever-evolving threat landscape by integrating these technical measures with ongoing education.

Navigating the Digital Battlefield: Best Practices for Email and Online Safety

As we traverse the complex landscape of the internet, it’s imperative to adopt strategic measures to shield our digital presence from the pervasive threats of phishing and spoofing. These deceptive tactics are often sophisticated and designed to slip through the cracks of our defenses, making it crucial to stay vigilant. We can fortify our online fortresses by implementing robust security protocols, such as multi-factor authentication and regular software updates. It’s equally important to cultivate a culture of awareness where every email is scrutinized for authenticity, and every request for sensitive information is met with scrutiny. Remember, the key to maintaining online safety is a proactive approach that anticipates and neutralizes threats before they manifest into security breaches.

Staying One Step Ahead: Keeping Up with the Latest Phishing and Spoofing Trends

Cybercriminals constantly evolve their tactics, making it crucial for individuals and organizations to stay informed about the latest phishing and spoofing techniques. By recognizing the signs of a sophisticated attack, users can significantly reduce their risk of falling victim. One of the key strategies is to maintain updated software and employ advanced security measures, such as multi-factor authentication, which can serve as a robust line of defense. However, it’s important to balance security with usability. Overly complex systems may lead to user frustration and potential workarounds that compromise security. Regular training and awareness programs can empower users to identify and report suspicious activities, turning them into an active line of defense. On the downside, constant vigilance can lead to ‘security fatigue,’ potentially making individuals less likely to spot threats. Therefore, it’s essential to foster a culture of security that is both effective and sustainable.

The post Phishing vs. Spoofing: How Do They Differ and How to Stay Safe? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/security/phishing-vs-spoofing-differ-stay-safe/

Lovely Valentine’s Day Gift Ideas for Your Kids

Home Business Magazine Online

Valentine’s Day is a celebration of love and affection and there’s no better way to embrace the spirit of the day than by showering the little ones with darling surprises. Giving Valentine’s Day gifts to your special kiddos is a wonderful tradition because it not only makes them feel loved but also creates lasting memories that contribute to their emotional well-being. In the quest to make this special occasion memorable for kids, we’ve curated a list of lovely Valentine’s Day gift ideas that are sure to make their day. From charming toys to balance bikes, these gifts are adorable and a perfect way to convey love and joy to the young ones in your life.

Camping World Jetson JLR M Light-Up 16″ Kid’s Bike

Since its founding in 1966 in Bowling Green, Kentucky, Camping World has evolved into the nation’s largest retailer of recreational vehicles (RVs), RV accessories, and RV-related services. Boasting a full-service call center and an extensive website, Camping World serves as the premier one-stop shop for all things RV. They also know how important it is to keep the kiddos entertained on your fun RV camping trips. They also offer great products for kids on their website that make lovely Valentine’s Day gift ideas.

Camping World offers the Jetson JLR M Light-Up 16″ Kid’s Bike which gives your child a magical and enchanting introduction to the world of cycling. With its light-up frame and wheels, this bike is guaranteed to create a sense of joy during every ride. Perfect for the littlest cyclists, the Jetson JLR M comes equipped with attachable light-up training wheels, ensuring a memorable first biking experience. Designed with the awareness of how quickly kids grow, the bike features a height-adjustable seat and handlebars, ensuring it can adapt and grow alongside your child. The easy-to-use coaster brake provides quick stops when needed, and the bike’s durable and sturdy frame is ready for any adventure that awaits, making it an ideal choice for young riders embarking on their cycling journey. This bike comes in black and purple. Retails for $149.99 at campingworld.com.

Strider 12″ Sport Bike

As Valentine’s Day approaches, children are gearing up for spring by discovering the joy of indoor balance biking, preparing to transition to outdoor riding when the weather warms up. Strider’s 12” Balance Bike is the ideal way to introduce children aged 18 months to 5 years to the joy of biking, fostering motor skills, balance, and coordination. Research indicates that starting with this balance bike allows kids to begin at 18 months and transition to pedal bikes by age 4, reaching this milestone two years earlier than those using training wheels.

The top-selling Strider 12″ Sport Bike is a versatile and durable bike designed for young riders. With mini-grips for little hands and tool-free adjustments for the seat, handlebar, and flat-free tires, it’s the perfect bike to transition your child from early steps to confident strides. The seat height range accommodates various inseam lengths (11-19 in.), ensuring years of use with the cushy, padded seat and extra-long seatpost. Beyond specifications, this bike empowers kids with the freedom and responsibility of riding, allowing them to keep up without the need for strollers. Strider’s 12″ Sport Bike comes in a variety of colors to match your little one’s favorite. Retails for $139.99 at striderbikes.com.

mini mioche Long Sleeve Ribby Sleeper

mini mioche is dedicated to providing the best children’s clothes while keeping the well-being of both the planet and its inhabitants at the forefront. Since 2008, mini mioche has crafted the softest, snugest, and coolest baby, toddler, and kids clothes, prioritizing ethical production in factories that ensure fair wages and utilizing sustainable materials. With a commitment to passing it on, their clothing is designed to be beautifully outgrown, resold, and re-worn.

mini mioche’s Long Sleeve Ribby Sleeper is a super soft, cozy sleeper made in their signature ribbed cotton fabric. Designed with a touch of stretch for added comfort and extended wear, this sleeper is a go-to choice for bedtime or everyday lounging. The convenience of a quick zip front closure simplifies dressing and diaper changes, while the fabric tab at the neck ensures softness against the child’s delicate skin. A mini wardrobe staple, this sleeper is not only stylish but also practical, machine washable, and dryer-friendly for easy care. Retails for $54 at minimioche.com.

Sandy Beach Doll

Sandy Beach Doll emerged from the creative vision of Kathy, a young mother driven by the desire to provide her two daughters with a durable companion for beach adventures. Faced with the unavailability of such dolls in stores, Kathy took matters into her own hands and crafted Sandy Beach Doll, a resilient playmate designed to endure the sun, sand, and water of the beach environment. Sandy Beach Doll is crafted in Connecticut using sturdy, BPA-free materials to ensure the safety and well-being of your little ones.

From beach adventures, where she can be filled with sand and water, to enjoyable bubble bath moments, Sandy is designed for fun everywhere. The Sandy Beach Doll Kit features a durable stand-up design, ensuring hours of imaginative play in water. The kit includes a water-resistant tote with two pockets for sunglasses and a shovel, a shovel for beach play, child and mini doll sunglasses for added flair, and a playful Sandy-inspired sticker set. Sandy Beach Doll is a lovely Valentine’s Day gift and is available in two colors – Soft Pink and Periwinkle Blue. Retails for $60 at sandybeachdoll.com.

Give’r Children’s Mittens

Give’r Gloves, a small start-up based in Jackson Hole, gained recognition for its Give’r Frontier Mittens, which broke Kickstarter records in 2019 as the warmest and toughest leather gloves on the market. Now available in KIDS sizes, the Give’r Kids Mitt is a pint-sized version that receives rave reviews and features personalized hand branding of initials. These mittens embody the brand’s mission to engage, excite, and equip your kiddos to live a life that embraces the Great Outdoors.

Give’r’s Children’s Mittens are a downsized version of the fan-favorite Frontier Mittens, enhanced with an ultra-strong velcro strap for added security, ensuring a snug fit for young adventurers. Each pair comes wax-sealed and ready to go, offering warmth and durability for little hands exploring the great outdoors. For an added small fee, you can personalize this lovely Valentine’s Day gift for your little one with 3 unique characters, including Emojis! Retails for $54 at give-r.com.

Hayden Girls Flocked Heart Ruffle Mesh Tank Dress

A fun and flirty dress makes for a lovely Valentine’s Day gift idea for a tween, as it allows her to express her style and enjoy a playful sense of fashion. Hayden Girls is a Los Angeles-designed Girls’ Tween brand that is driven by a commitment to offering top-quality, stylish, and well-fitting Tween clothing to empower every girl to look and feel her most confident and fun self. Hayden Girls’ Flocked Heart Ruffle Mesh Tank Dress boasts a knit fabric, charming ruffle details, and spaghetti straps for a stylish and comfortable ensemble. Decorated with delicate pink hearts throughout, this charming dress is an ideal choice for Valentine’s Day and a delightful piece she’ll cherish wearing well into the summer months. Retails for $61 at haydengirls.com.

Schleich Limited-Edition Pink Unicorn

Schleich is a German toy company known for producing high-quality, detailed figurines and toys, particularly specializing in realistic animal replicas. Schleich’s Bayala collection offers a series of fantasy-themed figurines and playsets featuring mythical creatures, elves, and magical beings. The Schleich Limited Edition Pink Unicorn is a majestic, mystical pink unicorn available exclusively on the Schleich website. This figure is a true rarity, as only 1,750 of these unicorns exist worldwide – making it a lovely Valentine’s Day gift! The vivid pink tones and shimmering accents guarantee that this magical unicorn will inspire your little one’s imagination during their whimsical journey. Retails for $29.99 at schleich-s.com.

June Bee Baby Mushroom Pixie Hat

June Bee Baby embraces the timeless artistry of hand-knitted garments. Each item in their collection is individually crafted with great attention to detail, drawing inspiration from heirloom-quality traditions while catering to the modern family. June Bee Baby’s Mushroom Pixie Hat is an enchanting and timeless accessory featuring a gender-neutral palette and adorable mushroom motifs. Its adjustable design ensures versatility, allowing it to be worn and loved for years. Embodying a slow fashion ethos, this hat celebrates sustainability and handcrafted beauty over fleeting trends. The Mushroom Pixie Hat is hand-knitted with 100% natural fibers, including organic cotton, bamboo, and cotton-bamboo blends—no synthetics. These durable knits are machine washable for easy care, emphasizing both style and practicality. Available in both baby and kid sizes. Retail starts at $45 at junebeebaby.com.
Enjoy a 20% discount on all orders at www.junebeebaby.com using the code VALENTINES20 throughout February 2024 (2/1/2024 to 2/29/2024), with a one-use limit per customer.

City Threads Boys and Girls Soft Cotton Turtleneck

City Threads was founded on the principle that clothes should be both fashionable and comfortable. City Threads ensures that each piece is not only cute and durable but also free from harsh chemicals and dyes. City Threads’ Boys and Girls Soft Cotton Turtleneck offers versatile styling for formal, casual, or costume wear. Crafted from high-quality, locally knit, and dyed 100% cotton baby rib, these turtlenecks provide maximum comfort and warmth. The fabric’s superb airflow, combined with a soft feel, good stretch, and substantial weight, ensures a cozy and breathable fit. This turtle is ideal for those with sensitivities and allergies and washes well for an extended life and countless wears. Proudly made in the USA, each City Threads piece reflects a commitment to quality. On sale for $17.49 at citythreads.com.

TokyoTreat Monthly Box – Be My Valentine Box

TokyoTreat is your little Valentine’s gateway to the flavors of Japan with the ultimate monthly Japanese snack subscription box. Offering up to 20 limited-edition, exclusive treats including iconic favorites, each box embodies the essence of Japan. February’s Be My Valentine TokyoTreat Box is packed with favorite treats to celebrate Valentine’s Day and express appreciation, offering a delightful selection of limited-edition snacks. Treats your little one will receive are KitKat Strawberry Shortcake, Cacao no Megumi, Bake Chocolat, Cutie Pie Donuts, and so many more. Accompanied by a beautifully designed 24-page booklet, you and your Valentine will discover valuable information about the snacks, allergens, and Japanese culture. This is a lovely Valentine’s Day gift they’ll never forget! You can order this box up until February 15th. Retails for $32.50 at tokyotreat.com.

MORI Coral Ribbed Leggings

Since 2015, MORI has been empowering families to sleep better by crafting dream-worthy sleepwear. In addition to sleepwear, MORI offers great basics for your little Valentine’s wardrobe that are comfortable, versatile, and high-quality. MORI uniquely blends bamboo and organic cotton for supersoft, temperature-regulating, and environmentally-friendly baby and kid garments. MORI’s Coral Ribbed Leggings are thoughtfully designed for little crawlers and explorers, featuring a stretchy ribbed fabric that ensures comfort during playtime. With an elasticated waistband for easy on and off, these leggings are crafted from a blend of 67% bamboo from viscose, 28% organic cotton, and 5% elastane. The leggings also include cuffs on the ankles, providing a snug fit for your little one. They come in sizes 0-3 mo all the way to 5-6 yr. Retail starts at $22.50 (0-3 mo.) at us.babymori.com.

Madd Cap 100-Piece I AM LiL’ KOALA Puzzle

Your kiddos will explore the wonders of wildlife with the Madd Cap 100-piece I AM LiL’ KOALA Puzzle. This finished puzzle boasts poster-sized dimensions of 21″ x 30″. The oversized puzzle pieces are designed for easy handling, making them accessible for small hands and individuals with limited dexterity. Your kiddos will enjoy delving into the animal kingdom with the semi-gloss, photo-realistic image of a koala bear mounted on a premium chipboard, featuring a random cut and interlocking pieces for an engaging assembly experience. Packaged in a tamperproof box, this puzzle also includes an educational Madd Capp Fun Facts booklet, offering a wealth of knowledge about the animal kingdom. Madd Cap Games offers many other animal versions of this puzzle, so you can find your little one’s animal favorite! Retails for $22.99 at maddcappgames.com.

Warm Pals Comfort Plushies

Warm Pals Comfort Plushies redefine the cuddly companion experience with their multifunctional design. These irresistibly cute stuffed animals double as microwavable wonders, offering comfort and relaxation to babies, infants, and toddlers. Simply warm them up for 60-90 seconds to create a soothing embrace. What makes Warm Pals unique is their coolable feature—pop them in the freezer, and they transform into instant cooling pads. Infused with a calming French lavender scent, these adorable plushies provide relaxation through gentle hugs and soft snuggles. The grain-filled weight, derived from all-natural materials, adds a huggable sensation and comforting pressure. Loved by babies, toddlers, and youth alike, Warm Pals stand out as the ultimate soft and cozy companions, offering a delightful blend of warmth, comfort, and sensory stimulation. Retails for $25.95 at the Warm Pals Amazon Store.

My Creative Box – First Crafts Pets Carnival Collage Sensory Craft Box

My Creative Box, which just launched in the US, is a remarkable company founded on the vision of a mom who also happens to be a teacher. The company offers art and craft activity boxes that stand out for their thoughtful curation and endless possibilities. Encourage adventure with My Creative Box’s Pets Carnival Collage Sensory Craft Box, a kaleidoscope of textures, shapes, colors, and sizes designed to inspire your child’s imagination. This artful kit comes complete with a craft ideas book brimming with inspiration, offering over 1000 carefully curated pieces, including glue, airport-approved scissors, and an artboard, all conveniently organized within a sturdy portable box. Whether your child is crafting delightful pets or party-inspired creations, this sensory collage experience is the perfect hands-on solution for creative learning. Retails for $35 at mycreativebox.com.

CamelBak Eddy®+ Kids 12 oz Bottle, Insulated Stainless Steel

CamelBak products make lovely Valentine’s Day gift ideas for kids, offering practical and colorful accessories promoting hydration in a fun and playful way. Ensure all-day hydration with CamelBak’s Eddy®+ Kids 12 oz Bottle, featuring a durable, spill-proof, and leak-proof design, with vacuum-insulated stainless steel for keeping water cool during school days or weekend adventures. This versatile water bottle features a dishwasher-safe cap constructed without BPA, BPS, and BPF. Young explorers will be drawn to the playful artwork, and parents will appreciate the sweat-proof insulation that keeps backpacks and lunchboxes dry. The comfortable carry handle allows easy transportation between classes and along trails, while the flip, bite, and sip mechanism ensures simple sipping with no tipping. It is crafted from 18/8 Stainless Steel, is recommended for ages 3+, and fits most cupholders, maintaining drinks cold for up to 10 hours. Retails for $25 at camelbak.com.

Blue Squid Ulitmate Face Painting Kit

The Blue Squid Ultimate Face Painting Kit for kids provides everything your child needs for a great time! With 22 vibrant colors, 160 pieces, stencils, gems, hair chalks, brushes, glitter, sponges, and a booklet, this lovely Valentine’s Day gift ensures endless creative possibilities. Formulated for sensitive skin, these professional body face paints ensure a safe and enjoyable painting session. The easy-to-use design offers smooth application with bright, captivating colors. Whether for Valentine’s Day makeup or creative play, this kit is perfect for fostering fun moments and creating memorable experiences with your kids. Retails for $23.99 at bluesquid.co.

eeBoo Love Little Square Memory Game

The eeBoo Love Little Square Memory Game is sweet matching game by Linda Bleck, perfect for Valentine’s Day gifts. It features adorable animals like hedgehogs, tigers, peacocks, owls, and more. It is designed to enhance recognition, concentration, memory skills, storytelling, and imagination in players aged 3 and above. Additionally, it comprises of 18 pairs of charming tiles with dimensions of 2 inches x 2 inches each. Retails for $11.99 at eeboo.com.

The post Lovely Valentine’s Day Gift Ideas for Your Kids appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/lovely-valentines-day-gift-ideas-kids/

Google tests ‘highly rated’ call out for Local Services ads

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA).

As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals.

The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.

Why we care. If your business is recommended by Google and described as “highly rated,” it could boost consumer trust, giving them the confidence to get in contact and ultimately make a purchase. Beyond increasing conversions, this association may also contribute to boosting your brand awareness and reputation.

First spotted. The new feature, which is still in testing, was first spotted by Anthony Higman, CEO of online advertising agency Adsquire. He shared a preview on X:

What Google is saying. While some advertisers have observed this feature in certain verticals, Google has confirmed to Search Engine Land that it is currently an experiment. Depending on its performance, the call-out may potentially be extended to all advertisers in the future, or it might be discontinued. We will provide more information as soon as we have updates.

Deep dive. Read our article on Google’s new Nearby Events and Deal feature for more LSA news.

Original source: https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915

Google Ads moves reports to new location in latest UI update

Google Ads has rolled out an updated UI to a small number of accounts.

While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features.

This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools.

Why we care. If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. All your performance reports can now be found there.

First spotted. The Google Ads UI update was first spotted by digital advertising team lead, Greg Kohler, who shared a preview of the platform’s new design on X:

Speaking to Search Engine Land, Kohler admitted he isn’t a keen on the new interface:

“They moved around and it’s been confusing trying to figure out where to find things – for example, instinctually I would look under Keywords to see search terms.”
“I’m not a fan but I think it’s mainly just because it’s change. I’m sure I’ll get used to it eventually but for now it’s a hassle.”

Why now? The new design is part of the same UI update that began rolling out in June. Google said it has continued to work on the new layout to make the platform easier to navigate.

What Google is saying. A Google spokesperson said:

“User research indicates that advertisers use both the Insights page, and various reports pages when trying to understand campaign performance.”
“By bringing these pages together into a consolidated section in the navigation, Google’s aim is to make it easier for you to get the performance data you need to optimize your ads.”

Get the daily newsletter search marketers rely on.

Business email address

See terms.

Deep dive. Read Google’s Navigate and Insights Reporting update in full for more information.

Original source: https://searchengineland.com/google-ads-reports-ui-update-436918

Get Paid to Walk

There are times in our life when we wish we could make money through some of life’s simple pleasures… like walking! Whether it is a passive income, or a main source, there are many ways you can make money walking.

We take a look at some of the ways you can go about this.

Walking apps
Task work
The human sandwich
Tour guides
Dog walking
Walking clubs

Walking Apps

advertising laws

An easy way to earn money by walking is to get one of these free apps – all have some decent rewards. These, you can add to your phone and earn while going about your daily business. Getting to the rewards really takes some mileage mind, so this is in no way a primary income source.

Task Work

dog walker

There will always be work to do, and that includes people in your local area who need anything from a little help moving house to collecting something or delivering something.

Ask your friends or advertise yourself as a car and a pair of hands for hire for anything within reason, and be prepared to help people for a small fee. Everyone’s a winner.

The Human Sandwich

energy

We’ve all seen them, and why shouldn’t you be one of those individuals wearing a sandwich board advertising a local service or business? They’re certainly eye-catching, and while you’ll be standing around in all kinds of weather – so a solid constitution and a decent coat is essential – you will earn something neat enough to minimum wage to get some extra pocket money.

See if any local businesses already do this or are looking for extra help for this service, and as long as they’re abiding by advertising laws, it’s worth considering.

Tour Guides

good public speaker

Tour guiding is something you can do if you live somewhere with picturesque views and lots of local history: a well/planned town, city or wilderness route where you can lead people round landmarks and point out interesting things. You could ask at your local museums or art galleries if they have any seasonal work going, and it’s usually designed to fit around your own available time slots.

If you want to become a ghost tour guide or similar, this is a competitive area and you will need to be a good public speaker and have lots of energy. You may also need to apply for certain permits and fit in with other guides in the area, so do your research before lunch considering this approach.

Dog Walking

Dog walking

There are bound to be dozens of people in your area with dogs that need walking, at times they’re unable to provide the necessary care for their canines. To get into dog walking, ask around as, like parents of babies and toddlers, dog owners tend to know each other and where the best and safest dog walks are.

Every dog is different and has different needs, qualities and personalities, so you’ll need to familiarise yourself with the various breeds and, more specifically, get to know the dogs and dog owners you’re planning on walking.

Leaving your dog with a walker is an enormous exercise in trust, so you’ll need to prove that you’re a conscientious and caring dog walker, who knows when to let dogs off leads and which areas are better and safer than others for certain dogs. That said, you could quite quickly fill a day with walking time slots, as many dog owners find it tough to find the time to walk their dogs several times a day, so you could be onto a nice little earner.

Walking Clubs

make money walking

Especially at this time of year, but also going into the warmer months, many people are looking for a way to keep fit and get out of the house, as well as doing a bit of socialising. Organising an outdoor walking club is a great way to pocket some regular membership fees while showing your club members some good walks in and around your town.

Depending on the age range and size of your group, you could suggest weekly or monthly walks that take in the roads, nature trails and fields around your town, with a good chance for people to get to know each other and chat as they walk, or just enjoy the scenery. As with the other money-making tips, a walking club will require some degree of research and organisation as you’ll be responsible for a group of people, so things like having a first-aider in your group might be a wise idea before you begin.

Advertise online or in your local paper first to see what interest there is in such a club, then raise these points at the meeting: ask what would be a fair membership fee, what routes people would like to go on, and so forth. Again, a great way to make new friends and share ideas.

The post Get Paid to Walk appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/make-money-walking

75% of top brands fall victim to fraud in Google Search Ads

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads.

Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode.

How it works. Scammer trick consumers by impersonating the targeted brand’s domain and ad copy. They intentionally pay for ad placements that show up when users search for those brands.

Here is an example of a fraudulent ad impersonating the flight comparison company, Skyscanner:

Making matters worse the targeted brand, due to Google’s policy of serving just one ad per domain, the legitimate brand’s ad is excluded from the search results when these scammers manage to secure an ad spot.

Undetected. Brands are often unaware that they have been victims of fraud as the issue tends to go undetected due to limitations in Google’s internal reporting tools.

Why we care. If customers fall victim to fraud under your brand’s name, it could severely damage your business’s reputation. People may hesitate to make future purchases due to fear of being conned. Moreover, if your business heavily relies on Google Ads, these scams could limit your campaign’s reach, leading to fewer leads and a lower return on investment (ROI).

Phishing scams. An example of a phishing scam ad can be seen below:

When users click on what appears to be a genuine ad, they are directed through a series of hidden redirects without the user’s knowledge.

The end result is a fake website that invites users to join a game, promising a voucher that can be used at the targeted store, as shown below:

Predictably, the user consistently “wins” this game, only to be redirected once more to another site where they are prompted to provide personal information.

A spokesperson for Marcode commented:

“We’re aware that multiple complaints about these issues were filed with Google, as we’ve collaborated with some of the affected brands.”
“Interestingly, during the period of creating this report, we noticed a significant decline in the frequency of such scams in the US and UK.”
“However, these bad actor accounts shifted their focus to target Germany, while seemingly pulling out of the US and UK market.”

Affiliate scams. Affiliate hijacking was found to be more prevalent than fraud, affecting 75% of the sites in the study.

In a hijacked ad scenario, the user is directed to the brand’s website with an affiliate code attached. This leads the brand, such as Dyson in the case demonstrated below, to pay a commission to the hijacker for any sales generated from that click.

A spokesperson for Marcode commented:

“While affiliate marketing has its advantages, a key issue lies in the presence of bad actors within these networks.”
“It’s a brand’s decision to engage in affiliate marketing, but networks need to improve their vetting processes.”
“Our focus here is on how these bad actors manage to stay hidden and the potential negative impact this has on brands.”

Key findings. The researchers who conducted the report found that retail giants such as Amazon, American Airlines, Lego, Pizza Hut, and Samsung were all victims of identity fraud within Google Search Ads. Additional findings include:

Of the 120 brands monitored, 90 experienced some form of hijacking.
Over a 90-day period, researchers detected persistent phishing scams on 20 brands from a group of six advertising accounts.
Affiliate hijacking affects up to 67% of brand search traffic for the worst-hit brands.
Some Google Comparison Shopping Services (CSS) are misused to drive e-commerce traffic which has been hijacked by affiliates.

What Google is saying. A Google spokesperson told Searh Engine Land:

“Bad actors are constantly evolving their techniques and looking for new ways to bypass enforcement.”
“However, we invest heavily in creating and enforcing policies that protect advertisers from a range of abuse including brand impersonation, phishing attempts, and trademark infringement.”
“In 2022, we removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts.”
“We are currently reviewing the claims made in the report and will take any necessary enforcement action.”

Get the daily newsletter search marketers rely on.

Business email address

See terms.

Deep dive. Read our guide on how to detect and address user data leaks for more information on data safeguarding and privacy protection.

Original source: https://searchengineland.com/google-search-ads-brands-fraud-436871

LinkedIn to sunset lookalike audiences

LinkedIn will discontinue lookalike audiences on February 29.

Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones.

What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in your business because they share similar characteristics with your existing customers.

Action needed. Starting in March, the platform suggests exploring alternative options to connect with similar audiences and pinpoint potential buyers who are most likely to take action, such as:

Predictive audiences: For contact list, conversion, or Lead Gen Form data sources.
Audience expansion: For Matched Audiences and LinkedIn attribute targeting, such as by skill or interest.

Implications for existing campaigns. For existing ad campaigns using lookalike audiences on LinkedIn, you will need to shift to predictive audiences or activate audience expansion to maintaining a dynamic targeting strategy. LinkedIn is providing a 30-day grace period during which unused lookalike audiences can still be accessed before being archived.

It’s also important to note that LinkedIn’s API for creating lookalike audiences through third-party marketing platforms, such as HubSpot, will no longer be available. Marketers relying on these integrations to build audiences will need to explore alternative options.

Get the daily newsletter search marketers rely on.

Business email address

See terms.

Deep dive. Read LinkedIn’s announcement in full for more information.

Original source: https://searchengineland.com/linkedin-sunset-lookalike-audiences-436885

How to Make Gaming Fun Again

Home Business Magazine Online

Gaming is one of the biggest hobbies around. By the end of the year, there will be an estimated 3.32 billion (yep, billion) gamers on the planet, which shows just how popular it’s become. But as popular as gaming is right now, a small number of players are reporting the same problem: gaming isn’t as fun as it used to be.

If you find this relatable, then you’ve come to the right place. Whether you play on PC, mobile, console, or Nintendo Switch, you can use the guide you’re reading to transform your gaming experience and make gaming fun again.

5 Tips to Make Gaming Fun Again – Here Is What Gamers Should Know

From playing sweepstakes casino games to upgrading your set-up, let’s dive into some of the best and most effective strategies for falling back in love with gaming.

1. Play Sweepstakes Casino Games

Firstly, some people enjoy playing sweepstakes casino games. Online sweepstakes casinos are just like regular casinos, except they don’t accept real-money bets. Instead, you play with:

GOLD COINS (GC)
SWEEPSTAKES COINS (SC)

In a nutshell, these are virtual currencies. You can then redeem your GC and SC for cash prizes and gift cards — but you need to win at some of the games first. According to sweepstake-casinos.com, which highlights a list of sweepstakes casinos, gamers should choose one that suits their interests, start playing the social games on offer, and most importantly — game responsibly.

2. Switch Gaming Platforms

A proven way to freshen up your gaming experience is switching gaming platforms. For example, if you’ve been a PlayStation fan your entire life, you might want to switch over to Xbox or PC. The logic behind this is that you get a fresh and exciting experience while also gaining access to platform-exclusive games.

3. Try Healthy Energy Drinks

Healthy energy drinks may improve your gaming experience. Whether you’re playing for an hour or taking part in a day-long gaming session, a healthy energy drink can fuel you up and keep you going. This is why some of the world’s best streamers, including the likes of Ninja, drink them.

4. Play Less

Next, try playing less. If you’re someone who typically plays games for several hours a day, you might benefit from cutting down. By doing this, you’ll then miss gaming more and actually look forward to when you get to play.

5. Upgrade Your Gaming Set-Up

Lastly, it’s highly recommended that you upgrade your gaming set-up. Ideally, you should be looking at getting a comfortable gaming chair, spacious desk, high-quality monitor, and good lighting. This way, you can feel great while playing video games, which is a huge determining factor on how much you enjoy it.

Conclusion

Finding gaming boring? No problem. Simply follow the top tips provided above and you can transform your gaming experience in 2024.

The post How to Make Gaming Fun Again appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/how-to-guides-lifestyles/how-to-make-gaming-fun-again/

5 Tips for Working Remotely from Your Boat

Home Business Magazine Online

Is there anything more liberating than working remotely from your boat? The freedom of setting sail and being able to work while out on the water brings with it a unique sense of adventure. If you are planning on working from your boat, then you should follow these top tips to ensure your remote work setup is a success and as stress-free as possible.

1. Prioritise a routine

Just because you’re at sea doesn’t mean creating a well-structured routine should become any less of a priority. Maintain a consistent work routine, while setting regular working hours and breaks. Having a routine will ensure you’re able to manage your workload and maintain a healthy work-life balance.

2. Plan your day

Getting the balance right between your job and social life can be tricky when working remotely from a boat. Maintain productiveness, avoid isolation and steer clear of burnout by docking up and going for a midday stroll, or taking an afternoon dip.

If you’re working from an Oyster Yacht, then download their mobile app. The Oyster app — available for iOS and Android — makes it easier than ever for remote workers to plan their day. The app automatically processes navigation data, allowing users to access essential data at the touch of a button, including trip length, time and max speed, as well as fuel use. Better still, users can utilise the app to view nearby Points of Interest (POI), such as petrol stations, grocery stores, tourist attractions and train stations — allowing them to easily and seamlessly explore local areas.

3. Ensure you have a stable internet connection

Before you set sail, be sure to research and invest in reliable communication tools and equipment to ensure a stable internet connection. After all, the last thing you want is to be out in the middle of the ocean with poor internet service.

For best results install a Starlink Box. Designed for all environments — even the most extreme — Starlink has transformed the world of remote working onboard. It’s the world’s fastest and largest satellite, promising high-speed, low-latency internet both in motion or anchored. Thanks to Starlink, you’ll be able to efficiently stay connected with others across the globe, not only colleagues but friends and family too.

4. Create a dedicated workspace

Creating a specific area on your boat as your workspace is essential — especially if you are travelling with others. It will help you separate work from leisure and make it easier to focus during work hours.

5. Plan for weather conditions

Adverse weather conditions can massively impact your ability to work comfortably. As such, be sure to check the weather and plan your work accordingly. And if the weather does look stormy, consider having a contingency plan for extreme weather events and even a backup location onshore.

Remember to adapt these tips to your specific situation and the type of boat you’re on, as the challenges can vary based on a variety of factors, including the size of the boat and your location.

The post 5 Tips for Working Remotely from Your Boat appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/5-tips-working-remotely-boat/

What Can a Payroll Consultant Do for Your Business?

Home Business Magazine Online

Your business is booming, and so is your team, which means one thing: juggling payroll has just become a whole lot trickier. It’s not just about getting the numbers right; it’s about staying on the right side of the law, keeping your finances in check, and maintaining a happy and compliant workforce.

Payroll might seem like a walk in the park, but one wrong step can land you in a world of trouble, including hefty fines and penalties for failing to meet legal requirements. But that’s not all.

Did you know that, according to a 2017 survey, payroll is the most time-consuming HR responsibility, gobbling up an average of 11 hours per week? That’s a hefty slice of your HR team’s time that could be better spent elsewhere.

So why not let a payroll consultant take the reins? These experts will handle everything — from wages and tax rules to wage laws and other payroll-related tasks. They’ve got the knowledge, the skills, and the experience to keep your payroll running smoothly.

Here are six solid reasons why outsourcing payroll to a seasoned professional could be the best move for your business.

Reclaim Your Valuable Time with a Payroll Consultant

With in-house payroll, you’re trapped in a labyrinth of numbers, laws, and tedious tasks that demand your constant attention. Imagine if you could reroute that energy into fueling your business growth. With a payroll consultant, you can escape the mundane, and focus on unleashing your innovative ideas. Think about refining your sales strategies, polishing your marketing campaigns, or maybe streamlining your processes.

And let’s not forget the liberation from endless cycles of direct deposits and attendance tracking. The gift of time is priceless, and with a payroll consultant, it’s all yours. Payroll consulting is one of the most efficient ways to streamline your HR processes and free up time for more important tasks.

Boost Your Savings with a Payroll Consultant

As a small business owner, your time is precious and money. In fact, owners often value their time at an estimated $170 per hour, given the diverse and demanding roles they play, from daily operations to client acquisition and securing financing. If you’re spending your valuable time on payroll, you’re looking at an annual expense of a staggering $150,280.

But time isn’t the only thing at stake. There’s the risk of costly payroll errors, too — slip-ups that can lead to additional taxes, hefty fines, overpayments to employees, and the administrative headache of fixing those mistakes. But here’s the good news: hiring a payroll consultant can help you dodge these financial bullets.

Investing in a payroll consultant is not just about outsourcing a task. It’s about saving time and money, avoiding costly errors, and focusing your energy where it’s needed most. And when you compare the cost of a payroll consultant to the price of hiring full-time staff or doing it yourself, the choice becomes clear. Think of it as a long-term investment because in business, money saved is indeed money earned.

Enjoy Peace of Mind with Advanced Data Security from a Payroll Consultant

Dealing with payroll isn’t just a numerical headache, it’s a security minefield. The potential for foul play, like embezzlement or identity theft, isn’t something you can afford to overlook, even in a trust-filled office. And let’s not forget about protecting your in-house payroll software. Sure, the software might be secure, but what about the server or network where the data is housed? It could be riddled with security gaps waiting to be exploited.

Enter the payroll consultant: your new security hero. These pros store your sensitive data on super secure servers, armed with state-of-the-art encryption technology. So you can rest easy, knowing your confidential data is safe, secure, and away from prying eyes.

Scale with Ease and Confidence with a Payroll Consultant

Don’t let the stress of scaling put a damper on your exciting business growth. As you add more talent to your dream team, the rules of the game can change significantly. But here’s the beauty of having a payroll consultant by your side: they’re pros at adapting to these changes.

They stay sharp on the latest laws surrounding payroll, taxes, and benefits. They’re like ninjas, maintaining spotless records, generating accurate payroll data, and making sure all the statutory filings are done timely and correctly.

And let’s not forget about the nitty-gritty details of employee compensation. Whether it’s sick leave, advances, or anything else, they’ve got it covered.

Tap into Round-the-Clock Support with a Payroll Consultant

Here’s another gem of outsourcing payroll — you get a dedicated customer care team, always on standby, ready to jump in when you need them. Yes, we’re talking 24/7 support, every day of the week. Got a payroll hiccup at the crack of dawn or a tax tangle in the middle of the night? No worries! With a payroll consultant, help is just a call or a click away. They’re your anytime, anywhere troubleshooter, turning those daunting payroll emergencies into a walk in the park.

The post What Can a Payroll Consultant Do for Your Business? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/money-management/payroll-consultant-business/