TikTok launches new tool to provide more insight into how ads drive conversions

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions.

When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.

This helps advertisers gauge the impact of these engaged views on conversions.

Why we care. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment.

Key benefits. TikTok claims that the new measurement tool provides several key benefits, including:

  • Better understanding of ad impact beyond clicks: Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.
  • Fuelling campaign performance with more signals: TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action.
  • Balanced measurement across different channels: Aligning attribution methods with other platforms allows for a more accurate comparison of performance, ensuring fair measurement of results across different platforms.

Combined measurement approach. TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. With this enhanced attribution methodology in place, the total conversions reported on TikTok Ads Manager include the following:

  • Click-through (CTA) and view-through (VTA) conversions driven by last click and view that are currently validated and reported by MMPs.
  • Engaged view conversions as measured by our new EVTA touch-point. These conversions are currently reported as Click-through (CTA) conversions on MMP reporting.
  • Additional click-through (CTA) conversions driven by clicks on TikTok ads that are not currently reported in MMP’s last-click attribution model.
Ads Manager

What TikTok is saying. A spokesperson for TikTok said in a statement:

  • “The mobile advertising landscape has evolved. Today’s users encounter a wide variety of ad types across multiple different platforms, each with its own format, flow and level of interactivity.”
  • “Understanding the impact that different touchpoints and marketing channels have on driving user actions, such as app installs or purchases, remains a constant challenge for app advertisers.”
  • “To see the true impact of your TikTok ads, we recommend you turn on VTA, EVTA and CTA with the maximum attribution window and ensure that the attribution windows on TikTok Ads Manager are the same as your MMP setting. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”

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Deep dive. Read TikTok’s mobile measurement framework announcement in full for more information.

The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-new-tool-insight-ads-drive-conversions-434834

Meta unveils new AI tools for video asset creation and picture editing

Meta has previewed two new generative AI tools for video asset creation and picture editing.

The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts.

Why we care. Instantly generating various video assets and image edits reduces the back-and-forth time between creative and media teams, freeing up resources for strategic tasks like audience analysis. Quick access to diverse creatives can also serve as inspiration for marketers.

Emu Video. Meta’s latest generative AI tool for video creation, named Emu Video, is built upon the technology from the company’s “Emu” AI research project. This tool enables creators to generate short video clips using text prompts. Emu Video can produce high-quality video content from simple text or still image inputs. The same model can also animate user-provided images based on a text prompt, surpassing previous work by a significant margin and setting a new state-of-the-art standard.

Emu Edit. Meta’s new picture editing tool, Emu Edit, enables flexible editing through detailed instructions, handling tasks such as local and global edits, background removal and addition, color and geometry transformations, detection, segmentation, and more. Emu Edit accurately follows instructions, ensuring that pixels unrelated to the specified tasks in the input image remain unchanged.

What Meta is saying. A spokesperson for Meta said in a statement:

  • “Although this work is purely fundamental research right now, the potential use cases are clearly evident. Imagine generating your own animated stickers or clever GIFs on the fly to send in the group chat rather than having to search for the perfect media for your reply.”
  • “While certainly no replacement for professional artists and animators, Emu Video, Emu Edit, and new technologies like them could help people express themselves in new ways — from an art director ideating on a new concept or a creator livening up their latest reel to a best friend sharing a unique birthday greeting. And we think that’s something worth celebrating.”

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Deep dive. Read Meta’s Emu Video and Emu Edit announcement in full for more information.

The post Meta unveils new AI tools for video asset creation and picture editing appeared first on Search Engine Land.

Original source: https://searchengineland.com/meta-new-ai-tools-emu-video-edit-434844

The Figgy Play Couch: A Work-Life Harmony for Entrepreneurs and Kids

Home Business Magazine Online

Entrepreneurs are busy people who often have to juggle entertaining their children, completing business tasks, and answering emails simultaneously. It can be difficult to keep the kiddos entertained to where the work gets done but creating a family-friendly work space can make all the difference. Figgy Play offers entrepreneurs the perfect solution to balance business responsibilities and spending time with their children. In designing the home office, they can incorporate The Figgy Play Couch into the space to create a family-friendly atmosphere encouraging fun and productivity.

chemicals

Dadpreneur Chris Roepe and Mompreneur Rachel Neill are friends and business partners and they created Figgy during the pandemic as they struggled to keep their kids (8 total between them) entertained while working from home. In the search for that perfect playset that would not only enrich their kids’ lives but also make things easier for them, they decided to create their own. This is when The Figgy Play Couch was born.

Benefits of The Figgy Play Couch

The Figgy Play Couch offers parents and children the opportunity to designate a play space within the home office. Having a designated play space in the home office helps entrepreneurs maintain focus and productivity when they need to work because their children can play independently as parentpreneurs complete business tasks or answer emails. Incorporating The Figgy Couch in your home office also helps children understand boundaries for when it’s time for independent play and when it’s important for them to be quiet and respectful of their parents’ work. With The Figgy Couch, parents can also keep an eye on their little ones so they don’t have to worry about their safety or what they are getting into. And when parentpreneurs close the laptop, they’ll love to join in on the fun with The Figgy Couch.

The Figgy Couch offers parentreneurs and children convenience with its thoughtfully designed features. The versatile and modular play couch is known for its strong patented Velcro connectors, which make creating with their imagination easier. The easy carry handles on each of the base cushions ensure that the couch effortlessly moves with kids, providing flexibility around the home and home office. Parents and children alike can easily create obstacle courses, forts, boats, cabins, and so much more.

The inclusion of The Figgy’s hidden zippers contributes to the longevity of the home and home office space. Enclosed zipper pockets and concealed teeth protect your walls, floors, and, most importantly, your kids from unnecessary wear and tear, allowing for worry-free play throughout the day.

Chris Roepe

The Figgy Play Couch

The Figgy Play Couch is a non-toxic play couch that is easy to clean up, fits seamlessly into any living space, and is infinitely versatile. With Figgy, kids find a fun alternative to oh-so-tempting screen time, while embracing good old fashion play. The play couch engages the imagination of children as they build endless adventures with the modular pieces of the couch. The Figgy play couch includes four base cushions, and two rectangles, with the option to add an extra wedge.

Entrepreneurs will appreciate that Figgy’s cover is OEKO-TEX® STANDARD 100 certified dyed and finished fabric made of soft polyester suede. This means children will be exploring and imagining on fabric that has been tested for harmful substances and found to be free from a comprehensive list of chemicals known to be harmful to human health. The core of The Figgy features CertiPUR-US Certified foam meaning it has been tested and certified to be free from certain harmful chemicals and substances such as formaldehyde, heavy metals, and phthalates. The Figgy’s CertiPUR-US® certified foam is also free from certain flame retardants.

Couch

Additional Details 

The Figgy Play Couch is designed and crafted in the U.S.A. at Figgy’s Greenville, South Carolina factory. Figgy reflects pride in every stage of the manufacturing process, resulting in a play couch that epitomizes durability, comfort, and quality design.

Though handwashing in cold water is always best, The Figgy Play Couch’s cushion covers can be washed in the washing machine on a cold, gentle cycle. They should be hung dry so they don’t shrink and the fabric stays in tip-top shape. For extra sanitary caution, waterproof linings can be purchased, ensuring The Figgy stays protected no matter what life throws at it.

The Figgy Couch comes equipped with four base cushions, each measuring 33” W x 33” L x 4.5” H. The base cushions, covers, and optional corresponding waterproof liners are sized the same. Additionally, two rectangle bolsters are included, featuring dimensions of 22” W x 11” L x 11” H for cushions and covers. The optional waterproof liners for the bolsters match these dimensions. For extra versatility, Figgy’s optional wedge, its covers, and corresponding optional waterproof liners all measure 22” W x 11” L x 15” H.

The Figgy Couch comes in seven attractive shades including Moonbeam, Ocean, Rose, Pine, Glacier, Calamine, and Sagebrush.

Conclusion

In conclusion, Figgy Play is a valuable solution for busy entrepreneurs seeking a harmonious balance between work and family life. This non-toxic, easy-to-clean play couch seamlessly integrates into any home office, creating a family-friendly atmosphere that encourages both productivity and play. The Figgy Play Couch’s modular design, with four base cushions, two rectangles, and the option for an extra wedge, offers children a screen-free and imaginative play experience. By incorporating Figgy into the home office space, entrepreneurs can enhance their work environment while providing a fun and enriching play area for their kids. Retail starts at $269 at figgyplay.com.

The post The Figgy Play Couch: A Work-Life Harmony for Entrepreneurs and Kids appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/home-office-set-up/figgy-play-couch-work-life-entrepreneurs-kids/

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory.

The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios.

Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a powerful signal to other brands regarding the effectiveness of X as an advertising platform. Since Musk took over the social networking site last year, ad revenue has plummeted by 59%. Apple’s choice to withdraw its ads will undoubtedly be another huge blow for X’s ad revenue.

Far-right concerns. Apple, IBM, Amazon and Oracle were named as organizations whose ads appeared next to far-right posts on X, according to a report published by the left-leaning nonprofit Media Matters for America. IBM pulled all ads in response, with Apple becoming the latest major company to follow suit.

Antisemitic fears. More than 160 Jewish rabbis and activists have been calling on Apple, Google, Amazon and Disney to stop advertising on X after Musk endorsed an antisemitic post earlier this week. In response, X CEO Linda Yaccarino wrote in a post on the platform:

  • “We have been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world — it’s ugly and wrong. Full stop.”

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Deep dive. Read our report on X’s partnership with Google Ad Manager for more information on how the social platform is trying to salvage its advertising revenue.

The post Apple pulls all ads from X amid antisemitic and far-right content concerns appeared first on Search Engine Land.

Original source: https://searchengineland.com/apple-pulls-ads-x-far-right-antisemtic-434852

Asda’s ‘Winter Warmer’ £1 Meal For Over 60’s

Asda announced that  it is  bringing back it’s popular cafe ‘winter warmer’ £1 meal deal to support the over 60’s this winter, as they continue to face increased financial pressures during the cost-living crisis.

From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of Asda’s 205 cafes. The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by the spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022. The initiative saw over 650,000 £1 soup meals served, the retailer has extended the deal until February 28th in 2024.

The offer is available all day, every day and will run alongside the Kids eat for £1’ offer which continues to be hugely popular, with more than 2.6 million meals served since its launch in June 2022, and over 180,000 in the last four weeks alone.

The latest figures from Asda’s income tracker reveal that 40% of the lowest earning households are still experiencing negative disposable income in September, meaning that their income does not cover what they need to spend on bills and other essentials.

Kris Comerford, Asda’s Chief Commercial Officer said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

“Last year we served over 650,000 meals to the over 60’s in two months, by bringing the initiative back for 2023 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”

In addition to the Winter Warmers, the Kids Eat for £1 meal deal continues to be popular with families, now serving over 2.6 million meals since it’s launch back in June 2022.

Selected Asda stores also run a ‘Community Cuppa’ campaign in our cafes by creating space for community groups who may otherwise struggle to meet due to rental costs or high energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.

The post Asda’s ‘Winter Warmer’ £1 Meal For Over 60’s appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/asdas-winter-warmer-initiative-and-other-support

Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue.

The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices.

Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness at the federal antirust trial let the statistic slip.

Google’s lead lawyer John Schmidtlein “visibly cringed”  when the exact percentage of ad revenue paid to Apple was revealed – a figure that had previously been a closely-guarded secret, reports Bloomberg.

Why we care.
Google argues in the antitrust trial that it’s the best search engine due to superior quality, not anti-competitive practices. Yet, the question arises: if Google is truly the best, why spend billions to maintain default status? The answer could be pivotal in determining the case’s outcome.

What happened? Google’s final witness at the federal antitrust trial, Kevin Murphy –  an expert economist and semi-retired University of Chicago professor, accidentally disclosed how much Google pays Apple while being questioned on the stand. The number was supposed to remain confidential as both Google and Apple had objected to details of their agreement being shred with the public. Google argued that making this information public “would unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.”


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Why this matters to Google. The DOJ argues that Google’s agreement with Apple shows it’s unlawfully keeping control over search and advertising. If the DOJ wins its case, a court order could stop Google’s unfair practices, possibly leading to the company’s breakup.

Deep dive. Read our Google antirust trial updates for all the latest developments from the federal court case.

The post Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-pay-apple-safari-revenue-antitrust-trial-434775

Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Business marketing

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.


Click here to view more Search Engine Land webinars.

The post Upgrade your 2024 B2B marketing game with this powerful ad channel appeared first on Search Engine Land.

Original source: https://searchengineland.com/upgrade-your-2024-b2b-marketing-game-with-this-powerful-ad-channel-434783

5 Tips for Mothers in Small Business to Beat Burnout

Home Business Magazine Online

Laetitia Andrac

As I write this article, it is Perinatal Mental Health Week. According to PANDA, 1 in 5 mothers experience perinatal anxiety and/or depression. Based on my own experience of being a mother of two little girls and running a thriving business, and the experiences of hundreds of my clients, mothers who are small business owners suffer from it even more. With the specter of burnout looming over 48.5% of mothers according to Ohio State University, it becomes imperative to explore strategies that not only mitigate burnout but also align with a framework that fosters growth and connection.

Let’s delve into five tips for mothers in small business to beat burnout, that is inspired by my LIGHT framework, which is detailed in my #1 best-selling book: Light It, How to Trust your Intuition and Build a Thriving Business

As I know we always retain more information with a story, let me take you through the story of a fictitious mum and business owner, Bryony, while sharing the 5 tips.

1. Lean into Your Purpose and Vision:

Story: Byrony, a small-business owner, initially started her venture when she was pregnant with her firstborn, about three years ago, to spend more quality time with her family and have a positive impact on the environment. But found herself caught in the grind of twelve-hour workdays, seven days a week and not getting outside at all.

Tip: We know the large majority of small business owners end up working more than 50 hours a week. So it is time to go back to why you started your business: Was it flexibility? Was it to be present for your children? Lean into the reason you started your business. Commit and share it with your partner, your family, your team, and your clients. Reconnecting with your initial purpose provides clarity and motivation but also clearer boundaries around your work schedule.

2. Illuminate Your Priorities:

Story: Bryony lost sight of her family-centric and positive environmental vision amid the pressures of entrepreneurship. She is stuck in the hamster wheel doing everything, but at the same time, she feels like nothing is done properly.

Tip: We know the power of putting a destination in the GPS and following the route. So it is time to apply it in business to beat burnout. I call this creating your ‘illumination map’, a tool I share in my book that helped hundreds of mothers in business: what are the essential business activities to get to your purpose and vision? Focus on what truly matters to avoid burnout. Evaluate tasks, determining what must be done, and what can be deleted, automated, delayed, or delegated.

Business People

3. Gather Resources Within and with Others:

Story: Bryony is working on her own at her kitchen table and she is craving to surround herself with like-minded people who understand her vision, her passion, and her reality as a mum in business. She keeps doubting herself and her strengths as she is struggling to get clients for her business.

Tip: So it is time to pause and write down all the strengths you have, and all that you know! It is what I call gather within. At the same time, we know it takes a village to raise a child, so let’s apply the same principle to business. Take time to gather with others by seeking help and forming a supportive network. It’s okay to lean on others.

4. Honour the Journey and Make Space:

Story: Bryony is feeling impatient in her business, and that’s why she is working so hard. She heard so many stories of overnight success yet it is not what she is experiencing. So she works harder and harder every day.

Tip: If you don’t want to burn out and want to stay inspired, engage in morning rituals, and walk in nature. It is essential to create space away from the business. Did you know that Bill Gates would go into the woods often to find inspiration? When we slow down, we accelerate. So honor your current phase and understand that being, not just doing, is crucial for avoiding burnout.

Laetitia Andrac

5. Transform the Way:

Story: Bryony is feeling guilty because she is missing out on so many special moments with her family, kids, and friends.

Tip: Embrace a new way of doing business that aligns with your purpose. Establish boundaries, like setting specific times for work and family, to ensure a harmonious coexistence.

In conclusion, the LIGHT framework serves as a beacon for female entrepreneurs, particularly mothers in small businesses, to navigate the challenges of burnout.

The post 5 Tips for Mothers in Small Business to Beat Burnout appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/health-and-fitness/5-tips-mothers-small-business-beat-burnout/

How Background Checks Enhance Workplace Security

Home Business Magazine Online

In today’s rapidly evolving world, the great concern for businesses and employers is ensuring workplace safety. This very important duty necessitates the carefully planned use of a multifaceted instrument known as the background check. Background checks are meticulous investigations. They are not merely desirable but are also indispensable. They serve as the front line in the relentless pursuit of security within the workplace. In this comprehensive guide, we shall explore the intricate landscape of background checks, highlighting their purposes, the several types at one’s disposal, and the benefits they offer to employers and companies.

Diverse Background Check Types

The landscape of background checks is characterized by a fascinating diversity tailored to cater to the unique needs of employers and businesses. A supporter of trustworthiness in this realm is Accès Identité, and they offer a collection of background check packages, including:

Criminal Background Checks

At the pinnacle of importance are criminal background checks. These meticulous inquiries delve into the accounts of a person’s criminal history, carefully examining records for convictions, arrests, and lingering warrants. The safeguarding of the workplace finds its committed ally in this investigative process. Employers and companies can leverage these records to assess an applicant’s suitability for a given role, safeguarding both the safety and security of the workplace and the well-being of clients and colleagues.

Employment History Checks

A second type of background check is carefully examining one’s employment history. Employers are naturally inquisitive about an applicant’s prior professional experiences. This examination covers verifying job titles, employment duration, and even the remuneration from past positions. This treasure trove of information serves as the compass by which employers navigate candidate selection. It furnishes them with invaluable insights into the qualifications, compatibility, dependability, and work ethic of prospective hires.

Verification of Education

The next type of background check is the validation of educational credentials. The accuracy of a candidate’s academic history is very important and not negligible. This verification is a testament to the institutions attended and the degrees earned. It gives employers the unwavering assurance that their chosen candidate possesses the required qualifications and experiences the role demands.

Credit Reports

The category of background checks includes credit inquiries, a vital tool when carefully examining candidates for roles that mandate financial integrity. These meticulous examinations delve into the financial history of applicants, examining credit reports and ratings. While not universally applicable, this diligence is very important for roles with financial responsibilities, such as custodianship of company finances or customer transactions. It assures that candidates for such roles are paragons of trustworthiness and possess exemplary financial acumen.

Reference Checks

Contacting references unlocks a veritable trove of insights into a candidate’s past and proficiencies. It affords employers a multifaceted prism through which they can gauge the morality, work ethic, and interpersonal dynamics of the candidate. This final layer augments the assessment process, ensuring a holistic evaluation and ultimately determining whether a candidate aligns with the ethos and culture of the organization.

Benefits of Background Checks

With an array of background check types at their disposal, employers can now reap the abundant harvest of benefits that these meticulous investigations bring. Let us explore these benefits and understand how they contribute to workplace safety.

Augmented Workplace Safety

Foremost among these benefits is the fortification of workplace safety. Background checks serve as guards, meticulously identifying individuals with a history of violence or criminal transgressions. They are the lighthouses guiding employers away from dangerous individuals, thereby ensuring the well-being of other employees and clients alike.

Mitigation of Negligent Employment

Negligent hiring is bad for many businesses, but it can be mitigated through the diligent deployment of background checks. Negligent hiring transpires when an employer neglects to conduct a reasonable background investigation, subsequently leading to illicit or harmful actions by the employee.

Fidelity to Regulatory Mandates

In numerous professions and industries, the statute mandates that employers delve into the criminal histories of potential employees. This is not merely an act of compliance but also a testament to the organization’s commitment to adhering to regulatory requisites and industry standards.

Elevation of Hiring Quality

Background checks serve as a process in which hiring managers refine and elevate the quality of their workforce. By eliminating unsuitable candidates, these checks serve to elevate the overall standard of the workforce and empower employers to make well-informed and safe decisions.

Conclusion

In a world where job security is an unavoidable mandate, background checks serve as the guards, identifying potential hazards, enhancing the caliber of the workforce, and mitigating employee attrition. Yet, it is necessary to uphold the principles of fairness and accuracy in conducting these checks. An essential precursor to any background check is obtaining the candidate’s explicit consent, a fundamental gesture of respect for their privacy. It is prudent to collaborate with esteemed organizations renowned for their professionalism, such as NAPBS. Above all, adherence to the law remains very important. In this collective effort of due diligence and vigilance, all parties stand to gain, for safer workplaces are not only a boon to businesses but also safeguard the well-being of employees and clients alike.

The post How Background Checks Enhance Workplace Security appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/employees/background-checks-enhance-workplace-security/

Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Business marketing

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.


Click here to view more Search Engine Land webinars.

The post Upgrade your 2024 B2B marketing game with this powerful ad channel appeared first on Search Engine Land.

Original source: https://searchengineland.com/upgrade-your-2024-b2b-marketing-game-with-this-powerful-ad-channel-434783