Internet Marketing – Page 353

Leveraging Technology to Automate Real Estate Investment Reporting

Home Business Magazine Online

The wider impact of the rapid development of new and innovative technologies is also being felt in the real estate market. The use cases for improvements in efficiency, security and funding for real estate companies through technology have grown exponentially throughout the years. One such example is the rapid increase in the use of crowdfunding to fund real estate projects.

Automation is one of the most commonly talked about innovations of recent years and many real estate companies are already finding ways to implement automation into their operations. These companies are already reaping a host of benefits from the use of this technology.

How Can Automation Help with Real Estate Investment?

The main purpose behind automation is to improve efficiency and productivity by reducing the amount of manpower that is spent on menial or repetitive tasks. This is also true for real estate investment. The main example of this is the use of Investor Portals, some of which allow for the automation of real estate investment reporting.

This means that investors can be consistently and instantly updated about the progress of your real estate project whenever it has been specified between you, without you having to worry about the paperwork. This allows you to work on more important tasks.

These solutions help real estate companies as they’re able to effectively manage their relationships with their investors, which will help to keep them happier overall. If your investors are happy with your project and how they’ve been managed and kept in the loop during that project, you’re likely to see repeat investment from them. Not only this, you will also get a better reputation overall, which could lead to additional funding from other investors.

How Much Do These Solutions Cost?

Investor Portals and similar tools for real estate investor reporting can vary in price wildly. This is due to the fact that the complexity and applicability of these solutions are also incredibly varied. Thankfully, due to the number of options on the market, by doing a lot of research into your own needs and the capabilities of these tools, you will be able to effectively identify how much you should be spending.

From this point, it will be easier to factor into your budget. Most of these solutions tend to be billed on a monthly basis and can range from hundreds to thousands of dollars per month. With the amount of money involved in using these tools, you don’t want to be paying for anything more than you actually need, otherwise you could just be pouring money down the drain.

Why Is It Even More Important to Manage Investors Well Now?

The overall outlook for real estate investment in 2023 isn’t positively glowing by any stretch and this comes off the back of a disappointing 2022 for fundraising as well. Interest rates have been rising over the past year, making borrowing more expensive and reducing the amount of capital that investors are willing to put into real estate projects. This, in turn, has made it more difficult for real estate businesses to secure the funding they need to move forward with their plans.

Furthermore, inflation has been on the rise, which has also contributed to the challenging investment landscape. Real estate businesses are not immune to the effects of inflation, and rising costs can erode profits and make it more difficult to achieve a positive return on investment.

Despite these challenges, the long-term outlook for real estate investment remains positive. Real estate is a tangible asset that has historically held its value over time and provided a solid return on investment. However, it’s critical for real estate businesses to effectively plan and manage through this down period in the market. This may involve adjusting investment strategies, exploring alternative financing options, or diversifying their portfolio to mitigate risk.

This is why it’s important to effectively manage the investors and the potential investors that back your project. If you can keep them happy, your portfolio will see more success and you’ll see a greater possibility of getting repeat investment from your backers.

Investor portal platforms are rapidly increasing in both quantity and complexity, offering businesses powerful tools to better manage existing investors while also generating leads for new investment opportunities. As these platforms become more prevalent in the industry, it’s likely that they will become the norm rather than the exception. The advantages they provide are too compelling to ignore, and the increasing complexity and usefulness of the tools available on the market will only serve to reinforce this trend.

The post Leveraging Technology to Automate Real Estate Investment Reporting appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/technology-management/leveraging-technology-automate-real-estate-investment-reporting/

When it comes to online reviews, a 3-star rating is bad

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey.

Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies.

A -67% decrease in trust. The question: What is the minimum star rating (out of five) a product or service needs for consumers in the consideration stage of a purchase decision? And the results were clear:

Advertising & Marketing (NEC) — *via Go Fish Digital, 3-Star Reviews Result In A -70% Decrease In Trust [Data Study].*

Having 5 stars or 4 stars comes with an extremely high level of trust, 95% and 96.3%, respectively.
Dropping from 4 stars to 3 stars revealed a massive 67% decrease in trust.
Products and services with 2 stars or 1 star basically have zero trust.

This is reminiscent of click curves in organic search results. The higher you rank, the bigger share of traffic you get; the lower you go, the more invisible you are to searchers. Just as trust plays a role in rankings, where you rank is a signal of trust from the search engines.

The takeaway. According to Dominique Jabbour:

“Dropping just one star from a 4 to a 3 star rating on a product or service can drastically affect a consumer’s comfort level when it comes to making a purchasing decision. consumers value customer feedback and begin to question their decision when seeing that the overall sentiment surrounding a product or service is less than a 4 star rating.”

The data. Digital marketing agency Go Fish Digital surveyed 1,070 people about online reviews to find out how much they influence purchasing decisions. The results for this particular answer are based on 1,025 survey responses.

The post When it comes to online reviews, a 3-star rating is bad appeared first on Search Engine Land.

Original source: https://searchengineland.com/3-star-rating-bad-survey-395462

Google Bard adds more search topics to “Google it” button

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click on to explore more in Google Search.

Search related topics in Bard. Again, if you click on the “Google it” button within Bard, you now are presented with “search related topics” with a few search phrases that Google thinks can help you with your journey.

Google said they “added additional suggested Search topics when people click “Google it,” so “people will be able to explore a broader range of interests with more related topics.”

Here is what it looks like:

Change log for Bard. Google also is publishing a new “updates” page that is a change log or set of release notes for what is new with Google Bard. Here Google will document some of the changes and updates it made to Google Bard, including the “search related topics” note from above and also that math and logic update from last week.

You can access the page at bard.google.com/updates.

Here is Jack Krawczyk from Google announcing this on Twitter:

Why we care. With this “Google it” update, this may be a new handy keyword research tool for some SEOs and SEMs to use. Maybe Google will give you new keyword phrase ideas to target with your SEO and PPC campaigns. Also, this may lead to new and more searches from a set of new searchers that come from Google Bard.

Finally, now you can see what is changing with the new and exciting Bard AI product from Google.

The post Google Bard adds more search topics to “Google it” button appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-bard-adds-more-search-topics-to-google-it-button-395475

Webinar: How CTV can boost performance for SEOs by Cynthia Ramsaran

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.

Click here to view more Search Engine Land webinars.

The post Webinar: How CTV can boost performance for SEOs appeared first on Search Engine Land.

Original source: https://searchengineland.com/webinar-how-ctv-can-boost-performance-for-seos-395425

How to Gain an Edge as a Budding Real Estate Agent: Experts Answer

Home Business Magazine Online

The real estate business can be exciting for many. However, it can be tough and competitive. Yet, it is possible to gain an edge in the industry as a budding real estate agent.

This guide will go over what you can do in order to be successful in the industry. The first thing you’ll want to do is seek a real estate investor mentorship. A mentor will be able to help you carve out a successful real estate career with their advice and knowledge.

Let’s take a look now at the following steps you can take below to gain an edge in real estate as an agent.

Focus on Building Relationships

One of the key things to focus on in your real estate career is building relationships. Indeed, real estate is a relationship-driven business. This includes building strong connections with clients, fellow real estate agents, and other industry professionals.

You’ll want to build your network on a regular basis. They can be instrumental in providing you with new clients via referrals. Even if they are not potential clients, they can still be valuable assets to your network.

This network can be useful when you are working with clients. For example, if one of them is selling a home and needs to know the value, you can connect them with an appraiser in your network.

Become an Expert in Your Market

A real estate agent is someone who should be an expert in the market – particularly their local one. You’ll want to know what you can about the different neighborhoods in your local area. This also includes knowing and understanding the market trends as well as keeping up with local news and events.

You will be armed with valuable information that you can provide to people buying homes. They may not be familiar with the neighborhood they’re interested in. So you can give them as much information as they need to know.

This can include the schools nearby, the average commute time, any nearby amenities, and more. The more you know about the neighborhoods, the better. But don’t pressure yourself to know everything.

Just the vital basics is enough.

Leverage Technology to Your Advantage

We live in a digital age. Which means we will be working with technology that will be evolving constantly. It’s important that we learn and apply the best practices.

Thus, you’ll want to familiarize yourself with different tools and platforms. Especially if you are intent on marketing your real estate services. This includes the use of social media and ad platforms.

You can even utilize your own web presence with a blog and social media profiles. You can share your expertise on certain real estate situations. For example, you can provide valuable information to first-time home buyers with the help of a blog post.

You don’t have to familiarize yourself with every piece of technology out there. However, social media will be useful when it comes to providing your expertise and even promoting any homes that are for sale in your area.

Stay in the Know Regarding Industry Trends and Best Practices

Any real estate agent will need to stay in the loop regarding the industry. They should also familiarize themselves with the best practices in order to succeed. To do this, you will need to attend regular industry conferences, read related publications, and participate in any online forums and communities pertaining to real estate.

This will give you the opportunity to take advantage of continuing education options. A real estate agent is always learning. And it will help them stay well ahead of the curve.

Develop a Strong Personal Brand

As a real estate agent, you’ll want to build and maintain a strong personal brand. You want to set yourself apart from the competition and make yourself memorable to clients, prospective or otherwise. This includes defining your unique value proposition, creating a visual identity that is consistent, and sharing your message throughout necessary channels.

Once again, it will be helpful to choose social media platforms that will be best useful for your target market. Facebook, Instagram, and other platforms will be essential for helping you market your personal brand to people in your local area.

Be Persistent

A successful real estate agent doesn’t ‘set it and forget it’ when it comes to their message. They need to be persistent and resilient regardless of the setbacks and obstacles. You need to be prepared for the hard work and challenges that are all part of the process.

The truth is, building a real estate career won’t be easy. It will take a few stumbles and setbacks. But don’t let setbacks slow you down. You can dust yourself off and keep pressing on.

You have what it takes to succeed. You can seek advice from a mentor if and when needed. Please know that you aren’t the only budding real estate agent in the world.

There may be others who may perform better than you. Likewise, there may be others who are struggling. This is an industry that is challenging and highly competitive.

Yet, you should follow these steps listed above in order to gain an edge. The timing will differ from one real estate agent to another. The important thing to note is that you should not give up – even when the going gets rough.

Final Thoughts

It’s possible to gain an edge as a budding real estate agent. By following the steps and advice above, you can get to where you need to be in the industry. Just remember that it will take time and effort to get there.

Don’t be afraid of the setbacks. Don’t be afraid to ask for help when needed. And be sure to give as much value as possible when and where necessary.

You can become a trusted real estate agent in your local area. As long as you work hard and keep yourself ahead of the trends, success can be yours.

The post How to Gain an Edge as a Budding Real Estate Agent: Experts Answer appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/real-estate/how-to-gain-edge-budding-real-estate-agent-experts-answer/

Preserving Fine Art: A Guide to Transporting Your Valuable Possessions Safely and Securely

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Fine art necessitates gentle care and as little movement as possible throughout its lifespan. Art media may wear out, lightweight canvases may stretch, and the work may be ruined if not properly stored! Given that great art often has a high monetary value, it would be awful if a mistake or hurried action on your part damaged this asset — let alone the agony of a ruined work of art!

The good news is that you are not alone in your feelings. Discover ways to transport art on your own as well as how to find efficient art movers. Preserve your valuables and transport your fine art successfully.

What Exactly Is Fine Art?

This question has both a subjective and an objective answer. Subjectively, “fine art” is anything that a discriminating eye recognizes as art. Art is defined as anything that someone finds pleasing or that elicits an emotional response in them.

Fine art is something developed via a lot of work over time, or through the use of a very fine technique.

And excellent art can be defined objectively. Sculptures, paintings, drawings — fine art encompasses everything worth exhibiting or that could be created for an exhibition in a museum.

Fine art is made up of ancient, delicate, and expensive things. The older paper or canvas will need to be kept protected. Some have delicate protrusions or wires that must not be bent. Finally, many historic works of art cannot be exposed to extreme heat, cold, or humidity since the paint may begin to dissolve.

Beautiful Fine Art

It is ideal to try to emulate museums when it comes to transferring their treasures from place to place, whether you’re carrying a precious painting or a massive, detailed sculpture. This section will go over how museums utilize moving companies to protect their artwork.

First, ensure that the conditions in which your work will be shown are suitable for the art while still allowing for movement. The primary task of transporting fine art is to cause as little disruption as possible.

The first stage is to make a long-term investment in art protection. Second, ensure that everyone who is transporting the components is fully insured. Those who wish to transfer fine art must first complete substantial training before becoming licensed to do so. Observe great art being transferred; as the steps are taken, people clap heartily, because relocating good art is a form of art in and of itself!

To transfer your fine art yourself, you will most likely need a nice pair (or many) of white gloves, moving blankets, tethers, and a custom-made box. Furthermore, even if your magnificent work of art is small, carry it with two gloved hands. Request someone to assist in opening the doors.

You Will Require Assistance If Your Artwork Is Heavy or Large

When you’re finished, gently remove the artwork from where it was placed. Then inside a box or blanket stack (or both). Ensure that the work of art is packaged where it cannot move throughout the transit process.

The next phase is determined by how far you’re travelling! To save time, long-distance movers may try to combine the customized container with other moving products; if you move it yourself, you may have more options.

Plan to move the artwork yourself rather than mailing or shipping on a plane. The temperature inside a plane isn’t great for fine art. You will also be able to track your package.

It may be necessary to rent (or drive) your fine art to its new location. Have volunteers wait with the crate throughout the transfer to guarantee it doesn’t move.

Furthermore, keep in mind that proximity to your destination does not guarantee the safety of your artwork! Follow each step outlined above to bring your gorgeous creation to completion. After the art is safely placed in its new home, you can toast with a drink of champagne and your closest friends.

What Factors Should You Think About Before Hiring Fine Art Movers?

It is completely normal to choose not to move your fine art yourself; in fact, it may be better because you will be able to rest, and any errors or accidents that may occur will most likely be covered by either your insurance or the moving company’s insurance, depending on your case.

But, your task is not yet complete. Make sure you can trust a moving company before leaving your job to them! Let’s talk about the factors to consider while hiring fine art movers.

First and foremost, complete your assignment. Even if you think you’re dealing with one of the best moving firms, you could be duped! To avoid this, research internet reviews of your providers, call around for prices and get personal recommendations from friends and family who have used them.

It’s a good idea to think about whether you want to hire a moving company or a broker. Neither is perfect, but one is probably better for you and your move. Evaluate all of your options and weigh the benefits and drawbacks of each! It will not be a regrettable exercise.

If you’re using a moving company, consider how much effort they want you to accomplish. Certain moving companies take on packing and unpacking, while others focus just on shipping. Don’t take on more than you can handle when signing a contract.

What to Look for While Relocating Fine Art

Because your fine art is a significant investment, you want to ensure that the movers you hire to do an outstanding job. When selecting a fine art mover, keep in mind that the lowest bidder may be a swindler! Instead, go over all of the proposals and relocation costs. This will give you a good idea of what you’re getting for your money!

Aside from having the movers handle everything, there is another factor to consider when hiring someone to transfer your fine art. That is, as you may have guessed, moving insurance. Moving insurance is always a good idea, especially when dealing with valuable artwork. This is because your beautiful work is most likely quite pricey. You don’t want to lose that money if something goes wrong during the transfer.

It is critical to read the fine language on your moving insurance paperwork. Make sure you don’t nullify it by breaking the rules! Thankfully, the contract you signed must include all of the details, so make a large cup of coffee and carefully read it. If you learn that your insurance will only be honored if you use a specific type of moving company, it is in your best interest to hire that type of service.

All of these measures aren’t just to protect your money in the worst-case scenario. They are also for your comfort: if you are confident that you and your interests will be protected no matter what occurs during your relocation, you may be able to relax a little and enjoy the significant experience of relocating rather than agonizing over things you have already investigated.

Conclusion

Remember that you are putting in all of this effort so that you can display your amazing work of art in your new house! Think about how great it would be if you were not tempted to cut corners or act carelessly during the moving process. Throughout the moving procedure, you will be tempted to do so several times. Knowing why you’re doing it will help you focus on the task at hand, especially if your art is created and you can’t see it.

Moving great art requires a significant amount of effort, but it may be less work than creating the object in the first place! As with transporting pianos, plants, pets, or elderly people, you’ll want to take extra precautions.

Especially if you’re moving with children or large items like hot tubs or pool tables, expect a bumpy and entertaining ride! There are various factors to consider while moving heavy furniture or works of art, but the result will be well worth the effort.

The post Preserving Fine Art: A Guide to Transporting Your Valuable Possessions Safely and Securely appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/how-to-guides-lifestyles/preserving-fine-art-guide-transporting-valuable-possessions-safely-securely/

Ceramic Tile Backsplashes: An Affordable and Stylish Option for Your Kitchen

Home Business Magazine Online

A well-designed kitchen can elevate the look and feel of your home, and backsplashes play an important role in this design. Not only do backsplashes protect your walls from spills and splatters, but they also add a touch of personality and style to your kitchen. And regarding backsplashes, ceramic tiles are a popular choice among homeowners and designers alike. Ceramic tile backsplashes are not only functional, but they are also stylish and versatile, offering a range of colors, patterns, and textures to suit any kitchen or bathroom design.

Ceramic tile backsplashes are an excellent way to add color, texture, and style to your kitchen. Not only do they protect your walls from spills and stains, but they can also enhance the overall look and feel of your kitchen. In this blog post, we’ll explore the benefits of ceramic tile backsplashes and provide tips for selecting and installing them in your home.

Benefits of Ceramic Tile Backsplashes

Affordability

Ceramic tile backsplashes are an affordable option for homeowners who want to update their kitchen without breaking the bank. They are available at a wide range of prices, from budget-friendly options to high-end designer tiles. This allows you to choose the best option for your budget and still achieve the look and style you desire.

Durability

Ceramic tile is a durable material that can withstand high-traffic areas and is resistant to water, stains, and scratches. This makes it an ideal choice for a kitchen backsplash, where it will be exposed to frequent spills and splatters. With proper maintenance, a ceramic tile backsplash can last for decades.

Easy Maintenance

Ceramic tile backsplashes are simple to clean and keep in good condition. To remove any dirt or debris, just wash off the tiles with a moist cloth or sponge. Ceramic tiles are also resistant to mold and mildew, which is a common problem in kitchens.

Design Options

Ceramic tile backsplashes are available in a wide range of colors, shapes, sizes, and patterns. This makes it easy to find the perfect tile to complement your kitchen décor and personal style. From classic subway tiles to bold and colorful mosaics, the design options are endless.

Tips for Selecting and Installing Ceramic Tile Backsplashes

Here are some tips on choosing the perfect ceramic tile backsplash for your kitchen.

Selecting the Right Tile

When selecting a ceramic tile for your backsplash, consider the style and color of your cabinets, countertops, and flooring. You want to choose a tile that complements and enhances the overall look of your kitchen. Neutral colors such as white, beige, or gray are versatile and can work with various design styles. Bold colors and patterns can add interest and personality to your space.

Size and Shape

These tiles come in a variety of sizes and shapes. Large tiles can create a sleek and modern look, while smaller tiles can add texture and visual interest. Square tiles are a classic choice, while hexagon or diamond-shaped tiles can create a unique and trendy design.

Installation

Hiring a professional installer is recommended for ceramic tile backsplash installation. A professional can ensure that the tiles are installed evenly and securely and can make adjustments to accommodate uneven walls or other issues. However, if you have experience with DIY projects, you can install the backsplash yourself with the proper tools and materials.

Maintenance

To maintain your ceramic tile backsplash, clean it regularly with a damp cloth or sponge. Avoid using abrasive cleaners or scrubbers that can scratch the surface of the tiles. If you notice any cracks or chips in the tiles, replace them as soon as possible to prevent further damage.

Conclusion

In conclusion, ceramic tile backsplashes are an affordable and stylish option for updating your kitchen. They are durable, easy to maintain, and offer various design options. When selecting and installing your ceramic tile backsplash, consider factors such as the color and style of your kitchen, the size and shape of the tiles, and the installation and maintenance requirements.

Ceramic tile backsplashes are an excellent option for any kitchen or bathroom project. Their durability, versatility, and endless design options provide both functional and aesthetic benefits. Ceramic tiles can withstand spills, heat, and moisture, making them easy to clean and maintain.

With the right ceramic tile backsplash, you can enhance the look and functionality of your kitchen for years to come.

The post Ceramic Tile Backsplashes: An Affordable and Stylish Option for Your Kitchen appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/ceramic-tile-backsplashes-affordable-stylish-option-kitchen/

How More Americans Are Turning Their DIY Talents into Small Home Businesses

Home Business Magazine Online

As people were stuck at home during the COVID-19 pandemic, they turned to creative hobbies, such as arts and crafts, to fill their hours. Similarly, many who were furloughed or let go from their jobs became entrepreneurs, starting their own businesses from their own homes. The wide availability of platforms such as Etsy to sell handmade goods provided crafters with the opportunity to start their own businesses based on their passion.

Being at home during the pandemic also caused many people to fill their time watching social media, opening the door for several individuals to turn their crafting passions into careers as content creators. The meteoric rise in interest in crafting has allowed crafting influencers to cater to a growing audience, but in terms of more mainstream platforms, such as television, crafting content remains aimed at a younger audience with “kiddie” activities such as popsicle stick or macaroni art.

However, by aiming content mostly at younger audiences, these platforms are missing out on a large, untapped audience of adult crafters. One study shows 41% of crafters are millennials — between the ages of 18 and 34 years old — with a further 35% being 35 to 54 and 23% being 55 or older. That means a mere 1% of crafters are under 18, yet this is the audience for which most crafting content has been produced — until Made It Myself TV.

How Made It Myself TV will inspire home crafting businesses

The first DIY/crafting channel offered by VIZIO on its platform, Made It Myself TV serves as a dedicated home for crafting content 24 hours a day, 7 days a week. A partnership between VIZIO and TriCoast TV — the force behind the wildly successful Dark Matter TV — Made It Myself TV hopes to inspire viewers to pursue and enrich their crafting passions. And since Made It Myself TV is available on any television using VIZIO’s operating system, which comes equipped out-of-the-box on every VIZIO smart TV, millions of households across the country and world can enjoy the app’s amazing crafting content.

The arts and crafts field has historically been considered “female-oriented,” but that is simply no longer true. Woodworking, a crafting space that has traditionally been dominated by men, has been growing steadily in the crafting field — so much so that there is a nearly even split between women and men crafters.

“One of Made It Myself TV’s most prolific crafters is Marc Spagnuolo, The Wood Whisperer, whose phenomenal woodworking content appeals to a predominantly male audience,” says Marcy Levitas Hamilton, CEO of TriCoast TV.

Crafting as a communal experience

Group activities within the crafting space are growing. The idea of crafting as a communal activity is nothing novel — just think of knitting circles and quilting groups. Hamilton also hopes to inspire people to take up crafting hobbies (or even professions) with their loved ones. “We see people dip their toes into crafting to make a handmade gift for their partner or family member, but what if they crafted together?” she asks. “It could make for a valuable bonding experience that is just as memorable as the thing being made.”

Indeed, should crafters craft with a loved one. It could be the excellent foundation of a family business. Selling the products together on Etsy — or even at local craft fairs — can be an easy way to form a healthy second stream of income through an activity that is enjoyable and offers an amazing opportunity for people to grow closer together.

For Hamilton and the Made It Myself TV team, inspiration is the key to getting people to turn their passion for crafting into a creative profession. Their goal with the platform is to create widely appealing content that is “good, entertaining, and inspiring.” Made It Myself TV is designed to appeal to adults of all walks of life who are or want to get serious about crafting.

Partnering with high-profile influencers and such a massive platform as VIZIO will allow Made It Myself TV to become the dominant platform for high-quality, informative, and inspiring crafting content. As more people find ways to turn their creative hobbies into home businesses, downloading or watching Made It Myself TV will give them the inspiration they need to make this dream a reality.

The post How More Americans Are Turning Their DIY Talents into Small Home Businesses appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-opportunities/how-more-americans-turning-diy-talents-small-home-businesses/

21 best ChatGPT alternatives

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations.

While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following:

It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.”
There are areas (like counting characters, doing specific types of computations, etc.) where it’s relatively weak (and a simple Excel function would work better).
The training data for ChatGPT goes up to late 2021, and it’s unable to access the live web.
It’s built to be a general-purpose AI chat product, not a “point solution.”
If you’re looking to use ChatGPT for functions like content creation or keyword research, it’ll become apparent very quickly that the tool was not designed to be an SEO solution (even if it can be helpful with SEO functions).

You may be looking for a ChatGPT alternative for all of these reasons. If that’s the case, you’re in luck because tons of investment is going into generative AI.

This article looks at 21 alternatives to ChatGPT, describing each product, who may want to check it out and why.

The best ChatGPT alternatives

An important thing to remember as you go through this list: these products are at very early developmental stages.

Some will rapidly develop and improve, a few will be shut down, and others will pivot away entirely from what they’re doing now.

I’d recommend trying them out for the specific function you’re using ChatGPT for now or would like to use ChatGPT for but haven’t had success with and see how they fit your own process.

Generally, in this article, I’m comparing ChatGPT “out of the box” in the web interface as it is currently constituted.

OpenAI recently announced plugins for ChatGPT (including a browser plugin), which may start to bridge the gap between ChatGPT and some of these alternatives.

If you have some coding ability, you may be able to change the difference in capabilities by leveraging those and the ChatGPT API.

1. Claude

What is Claude?

Claude describes itself as an “AI assistant” and is an AI chat platform similar to ChatGPT. It’s built on a different model called Constitutional AI.

Why should you care?

Claude is designed by former OpenAI engineers and is made by Anthropic, a company with over a billion in funding.

One of the investors on that list is Google. If you’re interested in AI and ChatGPT alternatives, I’d generally say that anything Google and Microsoft do is worth watching and checking out.

Additionally, Claude makes two claims that – if true – are worth caring about:

Their AI is “less harmful,” meaning it is safer and less likely to give dangerously wrong answers and/or dangerous advice or information.
Their AI is more “steerable,” meaning getting to your desired output is easier.

These things are difficult to evaluate in a quantifiable way, but if true both would be important.

Who is it for?

Generally, Claude can perform the same basic functionality as ChatGPT, but if you’ve used ChatGPT and have the following frustrations:

Getting “confident but wrong” answers or “hallucinations” where ChatGPT answers your question even if it doesn’t actually have the information you’re looking for.
Questionable or dangerous outputs from ChatGPT.
Difficulty getting the right answers and outputs from ChatGPT.

Claude is worth testing out for you as its explicit aim is to address these issues.

2. Google Bard AI

What is Bard AI?

Bard AI is a conversational AI similar to ChatGPT built on a different large language model (LLM).

Why should you care?

Bard is Google’s answer to ChatGPT and Bing AI chat. Again, anything Google and Microsoft are doing in this space will likely be worth noting.

Additionally, Bard is developed on top of a different large language model than GPT.

GPT powers many new AI tools, so those built on top of other models are worth noting, given that their LLM may be superior and lead to better or different capabilities.

Bard also has access to real-time data and the web, which differentiates it from ChatGPT.

Who is it for?

If ChatGPT’s inability to access real-time data is a limiting factor for you, Bard is worth checking out.

If you need up-to-date information or statistics for content creation, want analysis done on live web pages, etc.

3. Bing AI Chat

What is Bing AI Chat?

Bing AI Chat is a Microsoft (a major stakeholder in OpenAI, which owns ChatGPT) conversational chat product with access to the live internet and is built on GPT.

Why should you care?

Given Microsoft’s relationship with OpenAI and the combination of the GPT framework and live access to the web via Bing’s search capabilities, Bing AI Chat is worth paying attention to.

Who is it for?

If you’re looking for real-time data and particularly want citations with that data so you can see sources and the sites that the data comes from (to do things like build listicle, add citations to content, vet AI-generated information), Bing Chat is an interesting alternative to both ChatGPT and Google Bard.

4. ChatSonic

What is ChatSonic?

ChatSonic is a conversational AI built on top of GPT developed by Writesonic.

Why should you care?

ChatSonic attempts to layer on a few specific features on top of ChatGPT:

Real-time data and URLs from the web.
Easily accessible chat “personas” to talk to.
Shareable responses.
A longer memory of past questions than ChatGPT’s “memory” (though OpenAI is working on a version with a longer memory).
Ability to generate AI images.

Who is it for?

If you’re willing to pay for a conversational AI product and want a product with access to the web and better “memory,” this would be worth trying out (you can trial the product for free).

5. Jasper

What is Jasper?

Jasper is a writing-focused AI platform built on GPT with a conversational chat-based AI tool.

Why should you care?

Why should you care?

OpenAI Playground can be a useful tool for testing specific functions or tasks on different tools within the playground.

Who is it for?

This product can be interesting if you are considering using different OpenAI APIs and want to compare outputs based on different tools.

OpenAI offers $18 in free API usage, which can allow you to work through a number of prompts.

9. Perplexity AI

What is Perplexity AI?

Like You.com, Perplexity AI is an AI-powered search engine combining conversational AI with citations to external sources.

Why should you care?

Perplexity AI is a tool that takes conversational AI functionality and layers on links to external sources and related questions, making the outputs easy to share.

Who is it for?

If you’re looking for a combination of AI and real-time data (for tasks like researching specific topics, building lists of recent news events, or researching fast-changing topics), this is a free tool worth checking out.

10. Caktus AI

What is Caktus AI?

Caktus AI is a student-focused AI product.

Why should you care?

This will be interesting for SEOs and anyone creating content for the web as a great source of well-cited content, lists of citations, and ideas for free tools and widgets in informational content.

Who is it for?

SEOs and people creating content for the web who are interested in using AI tools should check this (and similar products) out. You do need to create an account to use the product.

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11. GitHub Copilot X

What is GitHub Copilot X?

GitHub Copilot X is an AI coding assistant built on GPT-4, specifically designed to help debug and write code.

Why should you care?

These task-specific tools can help with coding tasks – including if you’re having issues with a free tool, WordPress or technical SEO.

Who is it for?

Anyone doing a significant amount of coding should check out GitHub Copilot X.

12. Amazon CodeWhisperer

What is Amazon CodeWhisperer?

Amazon CodeWhisperer is a machine learning-powered coding companion allowing AI-powered coding assistance.

Why should you care?

Why should you care?

Why should you care?

One of the shortcomings of tools like ChatGPT or Bard is that the answers are sometimes shallow, and it’s often not apparent where the answers come from.

AI-powered research tools are worth paying attention to if you’re creating content or visualizations on the web. They may be a great source of quality information and sources (which you can quickly access via AI).

Who is it for?

Anyone creating content – particularly higher-quality long-form content – should check out Elicit and similar AI tools.

Wrapping up

Tools like Elicit and DeepL Write are great examples of one way to think about ChatGPT “alternatives.”

Don’t just look for competitive conversational AI products from big tech companies.

Instead, consider if highly specific point solutions can outperform ChatGPT as an alternative for the task at hand and help you do better work more efficiently.

The post 21 best ChatGPT alternatives appeared first on Search Engine Land.

Original source: https://searchengineland.com/chatgpt-alternatives-395322

Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to its Help Center.

Why we care. If you’re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. “Minor” because the total number of Twitter Blue subscribers is less than 1% of its overall user base.

What’s changed. Twitter has added this information:

“See approximately 50% fewer ads in the For You and Following timelines. As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets.”

– Twitter Blue Help Center document

Clearly, “Half ads” won’t actually be “half ads” on Twitter. It will be approximately 50% fewer, and limited to the For You and Following feeds.

Where “Half ads” doesn’t apply. Twitter specifically mentioned it won’t apply to the following areas, but noted it’s not “limited to” these:

Ads on profiles.
Ads in Tweet replies.
Promoted events in Explore.
Promoted trends.
Promoted accounts to follow.

Updated Twitter Blue subscribers count. Twitter now has 498,117 Blue subscribers as of April 2, according to this analysis.

The post Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads appeared first on Search Engine Land.

Original source: https://searchengineland.com/twitter-blue-fewer-ads-395426