London Zoo tickets for just £3 and free entry for kids!
Everyone is feeling the pinch, and it can be difficult to find fun things to do with the family that don’t cost an arm and a leg. This can be hard during half term too, when parents and guardians are given five extra days in which kids need to be occupied. With money tight, it is important to find pass times which don’t leave your bank empty.
If you are in and around London at any point – you are in luck! London Zoo are offering a new low-cost ticket scheme for a limited time, where you can get your hands on tickets for just £3!
The £3 tickets are available for qualifying low-income households and will bring people closer to wildlife during a fun and exciting day out. London Zoo is run by ZAL, an international conservation charity, which works hard to restore wildlife and bring people closer to beloved animals, both big and small.
Spend a magical day spotting Critically Endangered Sumatran tiger cubs, Western lowland gorillas and Humboldt penguins, to name just a few of zoos inhabitants. There are more than 14,000 animals at the iconic conservation zoo.
These tickets will also give you access to the great 2023 February half-term event Vets in Action, an award-winning role-playing experience for budding veterinarians. Little ones can play the role of a vet at ZSL London Zoo during the week, with interactive family events celebrating the incredible work of the zoo’s vets. Find out more here.
Although the zoo is in the heart of the bustling city, there are 36 acres to enjoy. Families can bring their own picnics to save money and enjoy the glorious weather (which we are speaking into existence!).
There are three zones within the zoo that you can explore. There are a huge range of creatures waiting to greet you.
In the Pink Zone, you can find otters and meerkats by following the Woodland Walk. Lemurs are ready to say hello to you as you pass, before heading to ‘Into Africa’ to explore animals from the second-largest continent.
The Orange Zone celebrates some of the planet’s smallest beings in their Tiny Giants exhibit. From underwater corals and the aquatic wildlife they help to support, as well as leafcutter ants and spiders, you can say hello to these small, yet might creatures.
The Orange Zone is also home to monkeys and lions, as well as a small farmyard where you can meet and pet farm animals.
Finally, the Blue Zone is home to the Outback. You will find Kangaroos, reptiles and more! See snake, lizards, frogs and even crocodiles.
Big savings
Tickets to London Zoo usually cost upwards of £26.50, meaning this is a huge discount! Don’t forget to take advantage of this scheme over the next few weeks.
Tickets to the zoo can usually cost £26.50 for adults in the ‘super saver’ category, they can increase to as much as £35.50 for peak tickets. Children’s tickets usually range from £17.25 to £23.10.
Make the most of these huge savings, and help the conservation of wildlife from around the globe, as well as teaching yourself and your little ones about the wonders that exist on our beautiful planet.
Eligibility
Western lowland gorilla, Kiburi, at ZSL London Zoo
London Zoo is offering £3 tickets for anyone currently receiving Univeral Credit, Employment and Support Allowance, Income Support or Jobseeker’s Allowance. Tickets at this price are available for the whole family. Plus, those under the age of 3 go in for free!
You will just need to bring a proof of benefit letter, either a physical or electronic copy. Tickets can be purchased at the admissions kiosk on the day, from 11am, every day of the week.
This offer isn’t just for half term, either! You can get tickets at this price until the end of March 2023.
Find out more about the offer and full T&Cs, here.
What is the transaction moment? It’s that sweet spot when the customer becomes fully committed to an online purchase, and when he or she is likely to buy more, being receptive to obtaining additional value in the same experience. It’s a fiery catalyst that can easily turn a one-time customer visiting for the first time online to a repeat buyer sharing the same website option with others via referral and recommendation.
Doing More with Ecommerce Than Just One Sale
Rokt has been a primary conduit for multiple brands to realize the full capability of ecommerce technology and specifically take advantage of the transaction moment. Because the tool designer’s approach is specific to customer engagement, Rokt has become a leading edge player in pushing companies to their next level in online sales, customer retention, and overall revenue growth, including ancillary revenue streams. It’s a bit striking while the iron is hot. Utilizing well-designed ecommerce technology platforms combined with artificial intelligence and savvy customer attractions they want to see, Rokt helps companies realize multiple interactions with a customer versus just a primary sale. That in turn boosts revenue exponentially versus just maintaining a baseline or doubling alone.
Up-Scaling Premium Travel Sales
Online travel isn’t something one would think would also be a viable channel for additional secondary sales. However, Rokt has worked repeatedly with high-end travel vendors, producing additional revenue gains repeatedly because its ecommerce technology appeals to customers already tuned in to buy. This particular attraction is generated at the transaction moment, when the customer is receptive to buying, having already engaged and committed to an original sale that was generated from the primary interest. The results speak for themselves; Rokt’s eCommerce design regularly produces an additional 8 to 11 percent additional revenue with up-selling, secondary sales, and ancillary revenue combined with a primary ecommerce transaction channel. For participating businesses the results are common sense; Rokt produces more revenue per transaction, a game changer in revenue expectations.
Expanding the Sales Results Without New Costs
In another example, Rokt focused on how to create more convincing sales generation even when confined in a situation where the cost per customer acquisition could not be allowed to increase. To solve this particular challenge, Rokt focused again on those customers already interested in buying, looking to generate additional sales capability in the same experience. Rokt actually targeted customers predetermined to use higher premium sites, and pushed the client’s advertising in the buying moment. The result was predictable; people saw value combined with value and jumped on it. Without increasing costs per customer when convincing new sales to happen, Rokt’s ecommerce technology advertising approach generated additional sales from the same customers instead.
Sticky Theory: Make It Work by Making It Easy
Steve Jobs made Apple a success by sticking to one particular premise; a product needs to be intuitive and easy to use to achieve great value. Rokt follows the same strategy with ecommerce technology design. Again and again, the company produces ecommerce solutions that are easy to implement, powerful in results, and easily sustainable with practically no cost increase per customer engagement. It’s a Shangri-La opportunity for businesses looking to game-change their eCommerce approach.
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14.
It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on the verge of tremendous change that will have a huge effect on organic and paid search, but also on how we perform our day-to-day jobs.
As always, the SMX Advanced educational event program will cover the most challenging and timely search topics in both PPC and SEO. That includes how we’ll all be affected by the increased use of AI in all we do.
If you have insights into how to solve complex search challenges, we want to hear from you. Even if you haven’t spoken before, consider submitting a session topic idea. We are always looking for new speakers with diverse points of view. The deadline for SMX Advanced pitches is March 31!
Here are a few tips for submitting a compelling session proposal:
Present an original idea and/or unique session format.
Include a case study or specific examples.
Be realistic about what you can present in 30 minutes.
Provide tangible takeaways and a plan of action.
Include what an attendee will be able to do better as a result of attending your session.
Jump over to this page for more details on how to submit a session idea, or directly to this page to create your profile and submit a session pitch.
If you have questions, feel free to reach out to me directly at kbushman@thirddoormedia.com. I’m looking forward to reading your proposals!
In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty.
The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it.
What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. The Times shared its findings with Google – and Google took manual action. The JCPenney website was nowhere to be found on Google for the queries they had previously ranked number one for.
JCPenney said they knew nothing about the links – and subsequently fired their SEO firm.
2016: Terminology changes came with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2015: Google released the alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters for feedback and testing.
2014: An article asserted that Bing search results for Chinese language speakers in the U.S. were radically different than those in English for controversial terms such as “Tiananmen Square” or “Dalai Lama.”
2008: The companies were seeking developers, project managers, and key executives who may have wanted to jump ship ahead of a possible Yahoo-Microsoft merger and upcoming layoffs. Related: Updated: Yahoo Layoffs Happening Now
2007: Google is said to have supported two websites that allegedly offered pirated movies in part by an ad rep suggesting they bid on terms like “bootleg movie download.”
2007: It featured the ability for consumers to search directly from maps and share oneSearch results, news articles and the service directly with friends.
2007: In related news, it seemed like Google’s North Carolina deal was going to be reviewed by the Senate Finance Committee.
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
For entrepreneurs and business owners, time is precious and having a pet may be seen as time-consuming and an added expense. But could owning a dog actually be beneficial to your business? Absolutely! Not only do dogs provide endless love and companionship, but they can also have a positive impact on your entrepreneurial endeavors. Here are five ways that entrepreneurs benefit from owning a dog.
Better Work-Life Balance
If you are looking to improve your work-life balance then a dog will quite literally force you to do this. You now have a trusty adventure buddy by your side who wants to see the world and needs you to show them how. Instead of working on the weekends, you and your dog will be kayaking down a calm river or hiking in the mountains. A dog is a constant reminder that there is more to life than just work and being able to enjoy the riches of your hard work is just as important!
Improved Mental Health
Dogs have been man’s best friend for thousands of years and the loving companionship that is shared between them has been written about and celebrated through the ages. So, why did we choose these four-legged animals to walk by our side through our lives? The answer lies in the way they make us feel.
A recent survey by BarkBox found that 71% of dog parents believe their dog has made them happier and 85% agreed that having a dog helped them get through a difficult time in their life. So, the next time you’re burning the midnight oil, stressed about a task that needs to be completed. You might consider shutting the laptop and having a cuddle with your dog to still your mind and soothe your soul.
Increased Physical Activity
It’s incredibly easy to stay at your desk completing tasks, especially when there is an impending deadline, but have you considered the health costs of sitting and staring at a screen for a long time? As entrepreneurs, we have big dreams and that requires a lot of hard work and sacrifice. We often choose fast food to quickly satisfy our hunger and will forgo a gym session to finish a report.
You may eventually get to where you want to be financially or spiritually, but what is the point of all that hard work if you are in poor health and can’t enjoy it? That’s where owning a dog comes in handy! You might not want to go for a walk, but when you have a loving dog staring up at you, waiting patiently to go for their walk, you are much more inclined to take a break from the desk and go outside. This daily exercise is great for increasing your overall physical health, but is also great for your mental wellbeing too.
Stress Reduction
It’s common knowledge that owning your own business is stressful. From making enough money to cover all the bills to managing different types of people, being an entrepreneur can be incredibly worrisome. If this prolonged stress is left unchecked it can be detrimental to your overall health, in some cases even causing heart disease and high blood pressure. There is a way to combat this stress though and it has four paws and a wet nose! Research has shown that petting a dog for as little as 10 minutes significantly lowers the stress hormone, cortisol. This shows a direct correlation between owning a dog and a reduction in stress.
Boosted Productivity
It may seem counterintuitive but stepping away from your desk and taking a short break is better for your overall productivity than sitting down for hours on end trying to finish a task. You can probably even recall your own memory of working late and noticing small mistakes start to creep into your work because your mind was becoming foggy. Taking short breaks to play with your dog or take your dog for a walk is a great way to increase concentration, gain mental clarity and have a clearer headspace.
Conclusion
Owning a dog can be incredibly beneficial for entrepreneurs. Not only do they provide companionship, but they also help with improved mental and physical health, stress reduction, and increased productivity. They give us an extra level of motivation to make sure we take the time to enjoy our hard work and remind us that there is more to life than a paycheck.
In today’s world, managing a remote team is becoming increasingly important for businesses of all sizes. With advanced technology and digital tools, staying connected with distributed teams has become easier than ever.
Tools for managing projects are important for ensuring everyone stays on task and that projects move forward. But, with so many innovative options available, it can be challenging to know which project management tool is best for your remote team.
This article will tell you everything you need to know about project management tools for remote teams and explain the benefits of each one in detail.
Remote Teams Defined…
A remote team is a group of people who work together to achieve a common goal but are physically located in different places. Remote teams can be spread out across different cities, states, or even countries and communicate and collaborate using digital tools and technology.
Why Are Remote Teams So Popular?
It’s safe to say that Covid 19 has had a major impact on how we work and has forced many companies to move to remote work. This is beneficial for both employers and employees for several reasons, including:
Flexibility: With remote work, employees can work from anywhere and choose their own schedules, which can increase productivity and job satisfaction.
Cost Savings: Remote teams can save businesses money on rent, utilities, and other overhead costs associated with having a physical office.
Access to a Larger Talent Pool: By hiring remote employees, businesses can access a larger pool of talent from anywhere in the world rather than being limited to local candidates.
Improved Work-Life Balance: Remote work allows employees to balance work and personal responsibilities more effectively, leading to a better work-life balance. It’s important to note that remote work is not limited to businesses but is also applicable to individuals and freelancers who are looking for more flexibility and a better work-life balance.
Increased Productivity: Studies have shown that remote employees tend to be more productive, as they can avoid distractions and focus on their work.
Remote Teams + Project Management Tools…
Project management tools are essential for ensuring that remote teams stay connected, organized, and productive. With the right project management tool, you can assign tasks, set deadlines, track progress, communicate updates with everyone on your team, and more.
They make it easy for teams to access important documents, keep track of tasks, and meet deadlines while staying in touch with other members of a distributed team through instant messaging, video conferencing, and email, among other ways.
With these tools, managers can also get a big-picture view of how different people in the organization share workflows. This lets everyone see how projects are going at any given time and makes sure that everyone knows what their responsibilities are.
Benefits of Using Remote Team Project Management Tools
Using remote team project management tools offers several advantages that make it easier for businesses to manage distributed teams more efficiently and effectively:
Increased Visibility
Having all relevant information in one place makes it much easier for managers to keep an eye on progress made on projects by their distributed team members. This eliminates confusion about who is responsible for what tasks, helping managers stay organized and efficient in their workflow processes.
Improved Productivity
When a business uses a centralized platform like a remote team project management tool, tasks can be delegated quicker and more efficiently so that less time is wasted in searching for files or setting up meetings around the clock when dealing with multiple remote employees working in different geographical locations.
Reduced Costs
The cost efficiency associated with these digital tools helps businesses save money since they don’t need additional IT infrastructure or physical office space when utilizing them compared to traditional methods of communication and collaboration used before this technology became available (such as phone calls).
Efficient Communication
Using a remote team project management tool allows all team members to communicate instantly and effectively. This eliminates any lag time due to location or language barriers, enabling faster decision-making and smoother operations.
Flexible Scheduling
With the ability to access important documents from anywhere in the world via cloud computing systems, employees have greater flexibility in terms of managing their own schedules without getting bogged down by deadline restrictions imposed by physical offices or workstations located locally only (for example).
What to Look For in Remote Team Tools?
When looking for a remote team project management tool, there are certain features that should be considered. Here are some key attributes to look out for:
Chat Tools – The ability to communicate easily among various team members is essential for effective collaboration. Look for tools that include real-time functionalities such as instant messaging or video conferencing channels.
Screen Capture – Screen capture capabilities can help teams document progress over a specific time and make it easier to visualize tasks and goals. Some tools even offer the ability to record videos and audio within the platform.
Cloud Storage – The ability to store and access digital project materials in a secure cloud-based environment is also key. Look for tools that offer automatic file backup, version control, and secure sharing capabilities.
Task & Project Management – Organizations need a tool that makes it easy to delegate tasks, monitor their completion status and create multiple project timelines without any hassle. Look for a platform that allows users to customize their interface according to different company needs.
Employee Tracking & Monitoring – Tools such as employee tracking and monitoring enable managers to stay up-to-date with their team’s performance, thus ensuring maximum efficiency and productivity levels from individual employees as well as from the whole organization as a whole.
7 Amazing Remote Tools For Your Team Projects
Are you ready to take your remote team project management to the next level? Here are some of the best tools to get you started:
Photo Credit: Teamly
1. Teamly
Teamly is an intuitive, powerful project management tool for teams working remotely. It offers real-time chat with team members, workflow & task management, screen capture video & audio recording, employee time tracking & monitoring, and cloud-based file storage & sharing. With Teamly, remote teams can keep on top of projects and ensure everyone is staying productive.
2. Loom
Loom is a great video recording and sharing platform for remote teams. With Loom, you can record your screen, webcam or audio and easily send the recordings to anyone in your team. This allows for efficient communication between remote team members and eliminates any lag time caused by location or language barriers.
3. Hubstaff
Have you ever wanted to be able to track the time spent on tasks by remote employees? Hubstaff makes it easy. This software offers real-time monitoring, customizable reports, and project tracking capabilities so you can ensure every employee is staying on task and meeting deadlines.
4. Slack
Slack is a popular communication tool for teams working remotely. It’s easy to use and offers a variety of features such as real-time messaging, file sharing, video conferencing, and more. Slack is a great collaboration tool for teams who need to communicate quickly and effectively.
5. Trello
Trello is a project management tool for teams distributed across multiple locations. It allows users to visualize and organize tasks, set deadlines, delegate duties, and track progress in real-time. Trello makes it easy to keep all remote team members on the same page.
6. Zoom
Zoom is a fantastic video conferencing tool for remote teams. It allows multiple users to join and participate in meetings from anywhere in the world. Zoom offers high-quality audio and video, as well as breakout rooms for more intimate conversations among small groups of participants.
7. Google Docs
Google Docs is a powerful collaboration tool for remote teams. It allows multiple users to work together in real-time on documents, spreadsheets, and presentations. With Google Docs, all of your team’s work can be stored securely in the cloud and accessed from anywhere.
Conclusion
If you want your remote team to thrive, equip them with the right tools and give them the support they need. It’ll make a huge difference. And that’s why we’ve put together this list of 7 incredible tools for managing projects with remote teams.
Each offers different features to help meet your team’s unique needs, whether it’s task management, file storage, or video conferencing capabilities. With these tools at your disposal, you’ll be able to streamline work processes, improve communication, and keep your remote team productive, happy, and thriving.
So go ahead, give these tools a try (most offer free trials), and see how they can transform how you work with your remote team. After all, when it comes to remote work, teamwork does make the dream work. Happy managing!
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine.
One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search engine. Yusuf Mehdi posted, “We’re humbled and energized by the number of people who want to test-drive the new AI-powered Bing! In 48 hours, more than 1 million people have joined the waitlist for our preview. If you would like to join, go to http://bing.com/new!”
We're humbled and energized by the number of people who want to test-drive the new AI-powered Bing! In 48 hours, more than 1 million people have joined the waitlist for our preview. If you would like to join, go to https://t.co/4sjVvMSfJg! pic.twitter.com/9F690OWRDm
Why we care. If Microsoft can pull away some market share from Google with this new Bing, then that might change how marketers and SEOs spend their days. In the old days of SEO, SEOs had to optimize for Google, Ask, Yahoo, MSN, Alta Vista, and several other search engines.
Right now, SEOs and PPCers are pretty much focused on Google Search and Google Ads. But will this new search experience help Microsoft gain share? If so, your focus as a marketer may need to change.
In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo.
The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders.
Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted.
2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level.
2021: Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.
2020: It seemed like Google had pushed out some ranking algorithm change over the weekend, resulting in a large shift in the rankings of many websites.
2019: The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
2019: The rollout of click share could be seen as a follow-up to the position metrics Google introduced the prior fall, as average position had become less useful.
2015: A $20 billion holiday in the U.S., Mother’s Day-related searches started rising roughly a month in advance, though search habits varied by gift category.
2013: It was believed that Google paid Apple roughly $3.20 per iOS device, which would avoid the accounting issues arising from a revenue-sharing agreement.
2011: Critics argued that once Google became a participant in the travel services market, it might use its advertising dominance to steer consumers to its services, further limiting competition.
2010: If you searched for something and clicked through to a site with AdSense ads on them, Google would store the query that led to that website and use it 2 or so hours later, when you visited another website with AdSense ads on them.
2009: Cutts said Google.co.jp PageRank was ~5 instead of ~9 and he expected it to stay that way for a while. He also confirmed it was a paid link penalty.
2008: Google Images search team debunked a rumor that Google censored an image of an Egyptian football player stripping off his team jersey during the African Cup Of Nations to show a “Sympathize With Gaza” T-shirt underneath.
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
Google will begin to accept and run ads for online horse racing in the following states:
Maryland
Pennsylvania
West Virginia
Virginia
The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023.
Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in the above states on February 22, 2023.
Why we care. If you or your clients are involved in sports betting, or your brand is in this field, will soon have the opportunity to advertise on Google and target users in Maryland, Pennsylvania, Virginia, and West Virginia, thereby expanding your reach to potential customers.
Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI).
Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score.
TTI is not a Core Web Vitals metric used in Search Console or ranking, but it was used in Lighthouse, Google’s developer tool.
What Google said. Google posted on its Chrome developer blog:
“The venerable Time To Interactive (TTI) metric is being removed in Lighthouse 10, concluding the deprecation process started in Lighthouse 8. TTI’s 10% score weight is shifting to Cumulative Layout Shift (CLS), which will now account for 25% of the overall performance score.”
Does it matter for ranking? Technically, this might have zero impact on overall rankings in Google Search. Core Web Vitals is a minimal ranking factor in general and the current Core Web Vitals includes largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). TTI is not included.
John Mueller from Google confirmed this change does not impact rankings, as we originally reported:
CWV are independent of Lighthouse scores (there might be some components that overlap, but the scoring Lighthouse does is separate).
— johnmu is a ranking factor and so are you (@JohnMu) February 10, 2023
Lighthouse 10 changing. Just the Lighthouse tool is changing. The scores you see in Google Search Console specifically likely won’t change related to TTI being removed. Now, Lighthouse 10 will assign the weights as follows:
Total blocking time 30%
Cumulative layout shift 25%
Largest contentful paint 25%
Speed index 10%
First contentful paint 10%
What are Core Web Vitals? It is a set of metrics Google introduced in 2020. Google defines it as:
“The subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.”
The current set of Core Web Vitals focuses on three aspects of the user experience – loading, interactivity, and visual stability – and includes the following metrics (and their respective thresholds):
LCD, FID and CLS. Here are the thresholds for largest contentful paint, first input delay and cumulative layout shift:
LCP: measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
FID: measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.
CLS: measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.
More details. Google has a help document for this specific report.
Google said that this report is based on three metrics: LCP, FID, and CLS. If a URL does not have a minimum amount of reporting data for any of these metrics, it is omitted from the report. Once a URL has a threshold amount of data for any metric, the page status is the status of its most poorly performing metric.
Status metrics are evaluated against the following boundaries:
Good
Need improvement
Poor
LCP
<=2.5s
<=4s
>4s
FID
<=100ms
<=300ms
>300ms
CLS
<=0.1
<=0.25
>0.25
Why we care. I asked Google if there will be any changes related to rankings with this change but it seems unlikely. It is worth noting that Google, in general web development, does not care about TTI anymore but does care more about CLS.
So if you see these changes in Lighthouse, just keep these in mind.
John Mueller from Google confirmed this change does not impact rankings, as we originally reported:
CWV are independent of Lighthouse scores (there might be some components that overlap, but the scoring Lighthouse does is separate).
— johnmu is a ranking factor and so are you (@JohnMu) February 10, 2023
(@JohnMu) 