2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%.
What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time online on sites like Google and Meta, so it’s no surprise that they’re facing hurdles, despite still growing (albeit slower than other digital ad platforms).
Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. The majority of iPhone users opted not to be. Google was not affected by this update, as it relies on customer intent, revealed by a user’s search terms.
The TikTok effect. Marketers want more options, and TikTok is it. TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history.
The Washington Post reported that “Supergut Chief Executive Marc Washington said the maker of gut-health products used to spend about 80% of its ad budget on Meta’s Facebook and Instagram platforms, with the rest going to Google. In early 2022, he noticed that the cost of bringing in new customers through advertising on Meta’s platforms was twice as high as it was before Apple’s privacy changes. Supergut shifted about half of what it spent on Meta to TikTok, a short-form video platform popular with younger audiences.”
Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S. monthly active users. However, its overall share remained small, at just 2% of U.S. digital ad spending.
Amazon continues to grow. Amazon accounted for 11.7% of U.S. digital-ad spending last year and is poised to grow to 12.4% in 2023, Insider said.
“Our advertising is at the point where consumers are ready to spend,” Amazon Chief Financial Officer Brian Olsavsky said on the company’s October conference call.
Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks. Combined, Walmart Inc., eBay Inc., Etsy Inc. and Instacart took in about 1.4% of digital-ad dollars spent in the U.S. last year, according to Insider.
Microsoft & Netflix. We can’t talk about Netflix without talking about Microsoft. Last year they announced a partnership to bring an ad-supported subscription plan to Netflix. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘ Mediabrands, called Netflix and Disney’s entry into the market “a game-changing moment” for ad-supported streaming. “They bring a potentially huge number of viewers,” he said, and a wealth of premium video content.
Why we care. Advertisers should be aware of emerging platforms, just as they should be aware of those experiencing a decline. Though most tend to predict these types of trends long before the numbers get published. But reports like this help solidify what many advertisers already know; diversification is key.
The helpful content update started Dec. 5, and the link spam update started on Dec. 14.
The algorithm update rollouts were supposed to be completed within two weeks, but clearly that has not happened.
Google’s new statement. Danny Sullivan, Google’s Search Liaison, said on Twitter that these two updates will complete “likely within two weeks, maybe only one” week but he added that it is “not a guarantee” and “timings might change.”
Why the delay? The rollouts are taking longer because of the holidays. Sullivan said earlier on Mastodon, “Both the updates are continuing to rollout. Normally these types of updates would have concluded by now, but rollouts can slow or pause when we get into the holiday periods.”
Why we care. As I said above, both updates are still rolling out at the time this was published. It is very hard to accurately say that one ranking change in aggregate is related to a specific ranking update when both are rolling out at the same time. That being said, it is likely easier to look at individual sites and know if the site was hit by a link algorithm versus a helpful content algorithm, especially if you look at the links and content for that site.
We have some early data on the impact of some of these updates, but this long rollout has made it really hard to measure accurately.
So you will need to do the due diligence and dig into sites impacted by each update on an individual basis. This just shows you that it appears that these updates did show movement and did cause ranking volatility in aggregate.
Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission.
What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California.
The settlement. Details of the settlement can be found here. In addition to the $23 million payout, which still needs court approval, it also requires Google to provide added disclosures to consumers about the sharing of search terms.
Dig deeper. Read the full announcement from Bloomberg.
Why we care. We’re not sure how or if this will affect advertisers in the future. But privacy issues are still a hot topic as we move into 2023.
When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must.
Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system. You’ll also gain insights into how online data is used to understand human behaviors and industry trends.
Worrying reports are emerging that Britain is likely to be hit by a deep recession this year. This is the result of high energy bills, soaring interest rates and businesses failing. This may be the biggest recession out of all of the largest economies in the world.
The UK economy is expected to shrink by 0.9% this year. In terms of business insolvencies, these are likely to rise by approximately 15%, with inflation remaining uncomfortably high. However, inflation is expected to dip slightly to 7.5% in 2023.
With this in mind, here are a few ways to prepare yourself and your money well in advance.
Review your spending habits. Find the last three to six months of bank statements, print them out and analyse them. Use different coloured pens to highlight essential spending and discretionary spending, as well as your wants and your needs.
You needs include rent and mortgage payments, food and bills. Your wants, however, may be clothing, electronics or subscription services. Although some monthly or weekly spends may seem small, such as a morning coffee or a takeaway, the costs can quickly add up.
Prioritise your spending and work out what works best for your monthly budget. Creating a simple budget which highlights all incomes and outgoings can help you decide what you can afford and where you can cut back.
Look at your debts
Reports show that over two-fifths (45%) of the British population currently consider themselves to be in debt. This is a staggering statistic, with debts not only extremely worrying but can impact everyday life. Debts may also impact your credit score negatively.
Try to prioritise paying off debts with high-interest rates first. This will get them out of the way so they don’t accumulate too much interest. Being in a debt-free position, or having as little debt as possible will be hugely beneficial during times of economic uncertainty.
If you have a personal loan, ensure you are paying it on time every single month. Late payments or missing a payment completely can have an impact on your credit score, which may mean you find it more difficult to secure financial products.
Work on your emergency savings
Having a backup fund is always usual, but it is particularly pertinent in times of financial crisis. Not only does it give you peace of mind, but allows you a small cushion in case of unexpected events such as redundancy or increased living costs.
Check your credit score
It is imperative you check your credit score often and identify areas for improvement. This can help you secure affordable credit in the future and allow access to a wider range of financial products and services.
Paying debts on time, paying utility bills in your own name, registering to vote, avoiding payday loan companies and clearing any County Court Judgements (CCJs) in your name, can all aid in improving your credit score.
The world of entrepreneurship is changing rapidly. In the past decade, we’ve seen a dramatic increase in the number of entrepreneurs and a rise in innovative new business models and technologies. As the business landscape continues to evolve, entrepreneurs need to stay ahead of the curve if they want to remain competitive. In this blog post, we’ll discuss some business tips for 2023 that will help entrepreneurs stay ahead of the game.
1) Foster Adaptability
The most successful entrepreneurs are those who are able to adapt quickly and effectively to changes in their environment. This means having an open mindset and being willing to try new things. As the business environment changes rapidly, so too do customer needs and preferences. To remain competitive in this ever-changing market, it’s vital that entrepreneurs have an agile approach to their business and are able to respond quickly when necessary. If entrepreneurs aren’t able to adapt quickly to changes, they may find themselves falling behind the competition and losing out on potential customers.
2) Make Use of Technology
Technology is one of the key drivers of change in the modern business landscape, so it’s essential that entrepreneurs keep up with emerging trends and technologies. Technology can help businesses become more efficient and provide them with a competitive edge over their rivals. For example, businesses can use technology such as artificial intelligence (AI) and machine learning (ML) to automate processes, freeing up valuable time for employees and improving resource management. These technological advances can also help businesses better understand their market and customers, allowing them to make more informed decisions regarding product development and sales.
3) Focus on Customer Experience
Customer experience is becoming increasingly important for businesses today, as customers expect personalized service from the brands they trust. To ensure customers remain loyal, businesses must strive to deliver exceptional customer experiences every time they interact with customers online or offline. This means understanding customer needs and preferences better than ever before so that businesses can create customized solutions tailored just for them. In addition, businesses should focus on providing excellent customer service online and offline if they want their customers to return again and again.
4) Invest in the Team
Your team is your most valuable asset, so it’s essential that, as an entrepreneur, you invest in your staff if you want to remain competitive. Investing in training and development can help employees stay up-to-date with the latest trends and technologies and ensure they have the skills necessary to perform well in their jobs. Entrepreneurs who do not take these steps toward investing in their employees may find themselves with a team that is unprepared for the changes in the market and unable to succeed. Businesses can also use these investment tactics to reward employees, which can help with employee retention and create a more positive workplace culture.
5) Build Partnerships
The world of business is increasingly becoming more interconnected, so forging strong partnerships with other businesses can provide entrepreneurs with a significant competitive advantage. Working together with other businesses allows for greater access to resources and expertise and increased reach and exposure. Even if two businesses are in different industries, there can still be great synergies that can help both companies grow. These networks can also provide entrepreneurs with the support and guidance they need to take their businesses to the next level. Entrepreneurs should also consider seeking out a mentor to provide advice and guidance on how to succeed in the business world.
Photo by Anna Shvets from Pexels
6) Enhance Digital Marketing Efforts
Digital marketing is one of the most powerful ways for businesses to reach their target audience, so entrepreneurs must make sure they are investing in these efforts. Developing a comprehensive digital marketing strategy that includes website optimization, content creation, social media management, and more is important. Businesses should also be leveraging data-driven approaches such as A/B testing and machine learning to help them understand their customers better and create more targeted campaigns. Finally, it’s important to measure the results of these campaigns so that entrepreneurs can determine which strategies are working best for them.
7) Diversify the Business Model
Businesses should also be investing in diversifying their business models if they want to remain competitive in the years ahead. Businesses can no longer rely on a single income stream; instead, they must find new ways to generate revenue and profits. This means thinking outside the box and looking for opportunities to expand into different markets or launch new products and services. Additionally, entrepreneurs need to utilize digital tools to help them identify new ways of creating value and generating income. This could include anything from setting up an online store or developing a subscription service to creating customized products for customers.
8) Boost Creativity
The success of any business depends heavily on its ability to be creative and innovative. Creativity can help entrepreneurs differentiate their businesses from the competition, develop more effective solutions to customer problems, and create new products that meet their customers’ needs. Entrepreneurs should encourage employees to think outside the box and come up with unique ideas for new products, services, or strategies. Additionally, entrepreneurs need to invest in ways to boost creativity if they find themselves in a rut with their business strategies. Doing things like hosting brainstorming sessions, trying delta 9 THC gummies to enhance creativity, and offering rewards to employees for new ideas can help to foster a creative environment.
Photo by EKATERINA BOLOVTSOVA from Pexels
9) Take Advantage of Automation
Technology is changing the way businesses operate, and automation is allowing entrepreneurs to streamline their processes. Automating mundane tasks such as data entry, customer service, and inventory management can save valuable time and money for businesses. Additionally, automating these tasks can also reduce errors and increase accuracy, which can help to improve customer satisfaction. Investing in automation can also help increase efficiency and reduce overhead costs, which can significantly impact a business’s profitability.
10) Streamline Business Processes
Entrepreneurs need to also look for ways to streamline their business processes. By removing any unnecessary steps or eliminating redundant tasks, businesses can become more efficient and save time. Additionally, streamlining processes can help to reduce costs and increase productivity. Businesses should also be leveraging technology wherever possible to automate tasks and make their processes more efficient. This might include investing in software solutions that can take care of accounting or customer service tasks or utilizing machine learning techniques to analyze data and provide insights into how businesses are performing.
11) Keep Learning
As the business world continues to evolve, entrepreneurs need to be sure that they are staying on top of the latest trends and developments. This means continually learning new skills and keeping up with changing regulations. Allowing yourself to be open to new ideas and ways of working can help entrepreneurs to remain competitive in the years ahead. Entrepreneurs should also be investing in professional development opportunities such as conferences or workshops so that they can stay up-to-date on the latest industry trends and strategies. Expanding their knowledge and skills can help entrepreneurs stay ahead of the curve and ensure that their businesses remain competitive.
Final Thoughts
Businesses must step up their game if they want to survive and thrive in 2023. Following these tips can give entrepreneurs a leg up on the competition and position them for success in the years ahead. By implementing some or all of these strategies mentioned above, entrepreneurs can improve their chances of success and ensure that their businesses remain competitive in the ever-changing business landscape.
Taking on a side gig is becoming increasingly common. In the past, having a part-time job would often be the preserve of students or those with other commitments. Now though, millions of people with full-time jobs are also seeking extra income from side gigs.
Gig work is on the rise and offers the opportunity to work the hours that suit you. Around 9% of Americans operated in the gig economy during 2021, and around 22% of workers in Florida are involved in gig work. Over the pond in the UK, about 4.4 million people use gig work platforms every week.
There are a number of gig platforms that delivery drivers can use to find work. However, generally, this will involve using their own vehicles once selected. This comes with some downfalls including being responsible for paying out for repairs, maintenance, and insurance.
What Is the Gig Economy?
If you have always thought of gigs as being something musicians take part in, then you are not far off. The gig economy refers to individuals taking on one-off tasks, or gigs, and receiving payment for them as some bands do. In other words, you are not an employee, but more of a short-term contractor.
It is sometimes known as the sharing economy, but this area is slightly broader and takes in such things as renting spare rooms or selling online to raise extra cash. However, these are not usually the main sources of income. The gig economy, though, has millions of people who rely on it completely.
The Economic Anxiety Index is a way of measuring how much stress an individual suffers due to his or her financial status. It looks at savings, employment, and outgoings.
One of the biggest criticisms of the gig economy is job security or the lack of it. Around 45% of workers who use this for their sole or main incomes have a score of more than 50 in the EAI. In 2018, the average score was 30.
Nevertheless, many people have found it profitable to work in some areas of the gig economy. The average gig worker in the states makes $10,000 more a year than the median US salary.
Is It Common for Drivers to Work in the Gig Economy?
As you have read, there are several apps set up for drivers in general including specific ones for food and goods delivery. It is becoming increasingly common for companies to try to avoid the expense of employing individuals. Keeping workers as independent contractors instead of employees saves businesses billions.
Some of the biggest firms in the world are benefitting from hiring individuals for side gigs rather than putting them on the payroll. Some of those who benefitted from gig-economy work the most include Uber Eats, Lyft, and DoorDash.
However, many delivery companies hire drivers on a similar basis. In addition, this means the workers fail to receive certain benefits such as holiday pay, and vehicle insurance.
Photo by Kindel Media from Pexels
What Insurance Do These Delivery Drivers Need?
If you work as a delivery driver on a freelance basis, then you must put in place proper protection. Delivery drivers need to not only be legally able to drive, but must consider the possibility of breakdowns, and being off the road due to an accident.
Being unable to drive in the gig economy means a lack of income. If you are using this as a side gig, then you may have another income to support you. However, for many delivery drivers, this can be financially damaging.
Therefore, you may want to find cover that includes breakdowns and replacement vehicles. This, however, is not the only consideration. Insurance firm, Zego, points out that private hire insurance is needed for delivery drivers. If you are transporting goods to order from a booking system, then you are classed as a private hire driver and need appropriate insurance.
Can Private Hire Insurance Be Used by Other Drivers?
Private hire refers to any driver who only engages with prearranged bookings. For example, an Uber driver gets a booking on his or her app in advance of pick up.
Therefore, anyone who makes money from driving could use private hire insurance, but not everyone can. Taxi drivers comprise one area where there is a distinction between the two types.
As a taxi driver, you could choose to obtain a license so you can pick up passengers as you wish. Alternatively, you could work for a taxi cab company that only takes bookings. In the UK, the first choice requires public hire insurance, while the latter needs private hire cover. Different states and countries set their own rules around insurance requirements.
Although private hire covers many different hire-for-reward driving roles, it is common for insurance companies to provide tailor-made options. Uber drivers can buy specific cover, and Zego launched van courier insurance to cater to these workers, too.
What Are the Consequences of Delivering Goods with the Wrong Insurance?
The average driver only needs to take out regular car insurance. However, when you drive for work, you need to have a different policy protecting you.
Driving without insurance comes with a range of penalties. Failure to produce the necessary proof that you are insured could lead to you being fined. Or, in the worst cases, such as those involving a serious accident, you could even be jailed.
However, it is just as problematic having the wrong insurance as having none at all. It is normal to swap details and take notes after a car accident, but your insurance may be invalidated if you use the wrong insurance.
For reassurance, visiting an insurance broker in person or on his or her website should make things clearer. Ideally, choose one that specializes in private hire driving insurance.
Photo by Kampus Production from Pexels
Could Your Side Gig Lead to Bigger Things?
So, at this point, you have found employment away from your regular source of income. You are driving legally, and making money, but it could be better, right?
The unfortunate state of the economy and the cost of living have driven many to spend excessive hours working just to get by. This diminishes the quality of life and can cause health problems, too.
If you think it is time to get serious about your side gig, then delivery driving has a lot of potential for expansion. You could look into starting your own enterprise. You will need an understanding of laws, licenses, and insurance, but by now, you should be well-versed in the latter.
If your area has the potential and the demand for another local delivery service, then you could turn a side hustle into a genuine business. Moreover, you could potentially expand into other areas such as taxiing passengers. Not every area is covered by the big guns yet, and smaller cities and towns are possible locations for food delivery, courier services, and taxis.
Summary
A side gig is a viable way to make ends meet, and some find it even leads to bigger things. One of the most common ways to freelance today is to drive, especially since the rise of Uber and Lyft. Being an independent contractor has its advantages and some downsides. One is the legal requirement to have proper insurance before you can work.
Fortunately, there are specifically tailored options available for private hire drivers. Some of these even involve rewarding careful driving, which leads to lower costs. In this economy, especially with gig work, this is advantageous.
Sports photography is a passion project or business for true fans of sports. Taking pictures that genuinely capture the excitement and essence of a sporting event requires great skill. The footage is admired by many individuals when reading about the football games or tennis matches after they take place. Therefore, everyone who wants to try their hand at the profession of a photographer should understand the importance of photo editing software.
Skylum has selected the best tips and recommendations that can help any photographer take a step towards sports shooting. Well, let’s get started!
Photo by Tom Briskey on Unsplash
How to Prepare for a Shoot
When newcomers begin their journey into sports photography, they are overwhelmed with enthusiasm and inspiration with which they hope to create spectacular sports photos. But it’s not as easy as it sounds. Before you start taking pictures, you need to prepare thoroughly.
The first thing a beginner needs to do is master the functions of the camera! It is extremely important to know exactly what works in your equipment and how it works before you even decide to start shooting. Learn about automatic modes, focus and white balance settings, exposure control, and other key features of your camera.
Once you understand your gear, you can move on to the second stage of preparation — making contact with the competition organizers. A common rule of etiquette is to get consent to take pictures from the organizers of sporting events. In most cases, of course, you can take pictures without permission, but by getting it, you can access the most convenient and advantageous shooting locations. The bigger the sporting event, the more important it is to have good contact with the organizers for a successful photo shoot.
Finally, you should understand the rules and subtleties of the sport you are going to photograph. The better you know the game, the more effective your photos will be.
Shooting Sports Events
So, you’ve prepared for the shoot, and you feel confident and completely ready to take great pictures. The practical tips below will help you to do that.
Keep an eye on the course (ring, track, etc.) as long as there are athletes on it — at any moment there may be an event that can give you an unforgettable shot.
Respect the athletes, coaches, support, and maintenance staff. Their work is very important!
Be aware of what is going on around you. Nobody wants to get hurt because their head is in the wrong place at the wrong time.
Don’t use an on-camera flash. Don’t use a built-in flash or an external flash either. It’s very distracting to people around you.
Photo by Hoi Pham on Unsplash
One of the most common questions that beginner photographers have is, “What camera settings should I use to shoot sports?” There are many answers to this question, so here are some settings that may work for most sporting events.
Shutter speed: Try not to use shutter speeds slower than 1/1000 sec. When shooting in a poorly lit room, it will be difficult to maintain such a shutter speed. On a sunny day, outdoors, you can use even slower shutter speeds.
Aperture: An open aperture is usually good for sports photography because it allows more light to reach the camera’s sensor and also helps blur the background of the image.
ISO: Start with your camera’s base ISO and gradually change it until you get the right exposure.
Another tip: don’t get distracted while you’re shooting. No matter how tempting it may be to check the photos you’ve just taken, try not to do so, because you might miss an interesting shot.
What to Do After the Shooting
When you return home after shooting, download the photos to your computer and evaluate them. Whatever your purpose in shooting sports, you should always analyze the results of your work to gain expertise. Did all the photos come out the way you wanted? What could be improved? What techniques would you repeat and what would you give up the next time you shoot?
When you look at your photos on the monitor, you may notice details you didn’t see on the camera display. Here are a few things you should pay attention to (and ways to fix them):
Are your photos blurry? Try using a shorter shutter speed next time.
Did you not capture the culmination of the action? Try reacting faster and learning to anticipate the action of your subject.
Are your photos too inexpressive? Try changing your subject’s point of view and/or angle.
Are your subjects out of focus? Try using continuous autofocus or its equivalent in your camera.
Photo by Nathanaël Desmeules on Unsplash
Conclusion
Sports photography is an amazing genre that allows you to take spectacular and unique pictures with a little experience and patience. In addition to the capturing process itself, do not forget about the processing of the resulting photos. Some people consider Luminar Neo to be one of the top photo editors with handy features. We wish you success!
There is nothing better in business than a win-win situation. In the case of a B2B marketplace, it is a triple win, since you need to add the owner of the platform to the group. It took a long time for it to finally happen, but almost twenty years down the road, B2B marketplaces are finally finding the wind to push their sails towards the open sea, and everyone involved is happy about it. Here is why.
Why Do Entrepreneurs Choose to Create B2B Marketplaces in the First Place?
Not all people have great ideas for new products to bring to the market. Therefore, they look for new services that they can offer, which is what some have done by creating a B2B Marketplace in a given sector. Often, entrepreneurs who decide to choose that line of work have already been busy in that particular industry for many years. It provides them with an important advantage: knowledge. Not just of the work, but also of the people that make things happen. And so, it is easy for them to find all the products that they need, in order to build platforms that will be helpful for buyers in this industry.
Naturally, the main advantage that B2B marketplace owners benefit from, is the fact that once in place, they start collecting revenues on all transactions taking place. So, although the installation phase can be quite painful in terms of costs, once it opens its virtual doors, it starts making money right away, in an automated fashion.
Why Do Buyers Look for B2B Marketplaces?
It is quite easy to understand why buyers prefer to do their shopping on B2B marketplaces. Just like regular individuals that go on Amazon, in order to find the products that they need, these platforms simplify the work of buyers. The platforms provide buyers with a large variety of choices, in one single place. In addition, they give buyers the opportunities to analyze the various products rapidly, since the description of each is on the site, as well as the price, if acquired. Although the costs may be somewhat a little higher than if buyers negotiated each of them one by one, buyers will also benefit from the fact that these prices will be adapted all the time, automatically, saving them from long negotiation processes.
What Are the Advantages for Sellers?
All people that have worked in sales will tell you that they would rather be able to find their places on platforms and manage the information and the actual sales that take place on them, rather than having to generate new sales, on a daily basis, by themselves. On a B2B marketplace, they can generate sales constantly, simply by being there. The products will need updating in terms of pricing, every once in a while, in order to remain competitive. However, otherwise, the sellers will only have to ship the products acquired on the platform and make sure that they get to their destination safely.
Thousands of ‘donate what you can’ tickets are being arranged for events across London during the cost-of-living crisis. Organised by The London Ticket Bank, this a joint initiative with Cardboard Citizens. In partnership with some of London’s leading cultural organisations, they are offering affordable tickets to those who could otherwise not engage in culture.
With events in music, dance, theatre and comedy, The London Ticket Bank’s partners to date include some of the leading cultural organisations across the capital, with more to be announced in early 2023.
The London Ticket Bank provides tickets at low/no cost to those who face barriers to accessing culture. It’s just one of the ways in which the Cultural Philanthropy Foundation is promoting the democratisation of culture. Donations of all sizes help to deliver this important work. Tickets for the London Ticket Bank are donated by cultural organisations but cost an estimated 78p each to administer.
£10.00 could enable 12 tickets to be made available, £20.00 could make 25 ticket available, £50.00 could make 64 tickets available and £100 could offer 128 tickets to those who would otherwise not be able to afford it.
PARTNER UP
Both mainstream charity partners and cultural organisations can partner up with The London Ticket Bank. They share access codes to pass on to the people you work with who would like to access culture across the capital. These codes can be used to book tickets through the events listings on their site.
You will also be able to pledge unsold tickets for your programmed events to those who will benefit the most. Simply let them know what you have available, and they’ll pass the opportunity on to charities. This is via a special access code. Cultural partners can also offer access to the Ticket Bank to their own outreach programmes pertaining to those impacted by the cost of living crisis.
The London Ticket Bank was developed directly in response to the cost of living crisis. It also shows understanding of how increased deprivation directly impacts participation in culture.
The Jan–Mar 22 DCMS Participation Survey showed the gap in participation between the most and the least deprived segments widening. It increased from 6.4% to 7.2% and sadly, this will continue to widen.
