Category: Internet Marketing

This day in search marketing history: January 21

Google explains the “core” algorithm

In 2016, Google’s Andrey Lipattsev explained the “core” algorithm.

This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes in the future. As Lipattsev explained:

It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.

So now when you hear about the latest Google core updates, hopefully you better understand what Google’s core algorithm means.

Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm

Also on this day 

Google adds new robots tag indexifembedded

2022: The tag let you define if you wanted your content indexed when it was embedded through iframes or other means.

Google updates product structured data for car review snippets

2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility.

Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21

2022: It was a temporary technical issue that affected serving on YouTube inventory.

Google will drop support for data-vocabulary.org structured data on April 6

2020: Site owners needed to convert to the schema.org markup if they wanted their pages to be eligible for Google rich results.

CallRail adds call analytics integration with Google My Business

2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB.

Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down

2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.

Bing Boasts Continuous Updates To Their Search Engine Daily

2016: Bing deploys multiple updates per day in an effort to constantly improve the search results and features.

Google Improves Weather Search Results On Android In Time For Winter Storm Jonas

2016: Weather-related search results would now include hourly sky conditions, air quality and severe weather alerts.

Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty

2015: It was unclear what changes RetailMeNot made to recover from the Google Panda algorithm, but their rankings did bounce back.

Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference

2015: Additional copy below each Sitelink extension became available in most markets and languages supported by Bing Ads.

Right To Be Forgotten: Google Tells Europe It Won’t Scrub Google.com

2015: “It’s our strong view that there needs to be some way of limiting the concept, because it is a European concept,” said David Drummond, Google’s Chief Legal Officer.

Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”

2014: A round-up of industry reactions, summarizing comments from a selection of popular bloggers.

Expedia & Google: No Comment From Both About Possible Expedia Penalty

2014: Expedia appeared to have been hit by a Google penalty related to unnatural links.

Marin: 40% Of Google PLA Clicks To Come From Smartphones By Dec 2014

2014: Marin expected retailers to allocate roughly a third of their PPC budgets to PLAs.

Pinterest Adds Vegetarian, Vegan, Gluten-Free & Paleo Filters For Recipe Related Searches

2014: Pinterest also added an “Indulge Me” button to perform searches for “not so healthy” dessert recipes.

As Google Evolves To Satisfy User Demands, Others Are Necessarily Marginalized

2013: “People no longer have patience for traditional search results … They mostly just want quick (and reliable) answers, which is exactly what Google is increasingly giving them.”

Google’s Martin Luther King, Jr. Logo

2013: The Doodle was in shades of blue, green and yellow. With Dr. King’s face as one of the “O”s in the Google logo.

A To Do List For Google’s New CEO Larry Page

2011: How well would the leadership shuffling tackle Google’s many challenges?

Google Turns To Page: The Day Two Narrative

2011: The desire to get some of its old startup fire back was one of the driving forces behind Page’s ascension.

Google Sets Sights On Content Farms In 2011

2011: Matt Cutts promises a renewed effort to take action against content farms (which he defined as “sites with shallow or low-quality content”).

Google Says Search Quality Improved With New Spam Detection

2011: A redesigned document-level classifier made it harder for on-page spam to impact Google’s search index.

First Google Toolbar PageRank Update Of 2011

2011: It was arguably the first update in almost 9 months – though Toolbar PageRank was very out of date and didn’t have a direct impact on ranking.

AdWords Preview Tool Gets Mobile-Focused Facelift

2011: The tool let advertisers see how their ads looked on different devices (iPhone, Android, etc.) on multiple carriers.

Small Google Navigation Element Changes

2011: The first was making the Google search left-side bar more compact and the second was changing the menu choices in the top menu while in Gmail.

Search In Pictures: GoogleBot T-Shirt, Yahoo Rodeo & Yahoo Rubber Duckies

2011: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Beats Estimates With Very Strong Q4: $6.67 Billion

2010: Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion.

Another Person No One’s Heard Of Tries To Trademark SEO

2010: This was the second time in about two years that someone with no general stature, reputation or well-known and documented history had tried to claim a trademark on SEO. 

Bing As iPhone Default Search Engine Part Deux

2010: Some additional information asserted default search status on the iPhone was a real possibility for Bing. 

44% Of Google News Readers Only Scan Headlines? Maybe Not!

2010: Google really wasn’t the content vampire that some news publishers accused it of being.

Facebook To Cut Some Microsoft Ads

2010: Facebook and Microsoft scaled back their display ad relationship.

The YouTube Music Discovery Project

2010: The tool helped you search for music and create YouTube playlists based on that query.

What’s For Dinner? Bing Mixes Recipes Into Search Results

2010: Bing pulled the recipes from popular websites and let you filter by holiday, meals, ratings and convenience.

Google’s Sergey Brin Writes About His Relief Mission Visit To Haiti

2010: Brin said the people of Haiti were “the real heroes.”

A Quick January 2009 SEO Update

2009: Updates many SEOs and SEMs noticed at Google, Yahoo and Ask.com in the past week.

Layoffs At Microsoft Widely Expected To Be Announced This Week

2009: This was expected to impact around 6,000 to 8,000 employees of its 95,000 workforce.

Microsoft Offers SearchPerks Incentive

2009: It was a three-day incentive to encourage participants to do more searches on Live Search. 

The Obama Effect: Google Says President Changed Search Activity

2009: Google shared some interesting facts and figures about inauguration-related search activity.

Google: All Your NYC Tourists Are Belong To Us

2009: NYC Mayor Michael Bloomberg announced a partnership with Google to use Google Maps on a new tourism website and information center.

Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users

2008: An informal, online reader survey, of two different audiences, on a range of high-level topics pertaining to mobile search yields different results.

The Google Webmaster Tools Quick Start Guide

2008: Google created the guide to help webmasters learn the features and reasons to use the tool.

Project Palimpsest: Google To Host Open-Source Science Data

2008: The data Google would be hosting would be available for scientists and also for free for anyone.

Yahoo Planning Big Job Cuts?

2008: Perhaps as many as 2,500.

Yahoo Tests Delicious Integration In Search Results

2008: For some users, a search would show whether a page listed in Yahoo results was also on Delicious and how it had been tagged.

Google-DoubleClick Drama Moves To European Stage

2008: The Europeans appeared poised to be more aggressive than their American counterparts in holding Google’s feet to the fire.

Search Engines Commemorate Martin Luther King Jr. Day

2008: Google had an artistic logo, with children drawing the face of Martin Luther King Jr. on a sidewalk.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< January 20 | Search Marketing History | January 22 >

The post This day in search marketing history: January 21 appeared first on Search Engine Land.

Original source: https://searchengineland.com/search-marketing-history-january-21-391982

Is AI-written content replacing cheap old content farms?

The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we reported in Google search responds to BankRate, more brands using AI to write content last week. It also dives more into how the company has been using machines to replace low-cost humans to generate low-quality content designed to rank well in search.

Google’s algorithms. All of this reminds me of the Google Panda update days, where Google built algorithms to detect content farms and content written with the purpose of generating search traffic. Now, with the helpful content update, that specifically aims to discount content written for search rankings (and not for users) – this strategy deployed by the Red Ventures websites seems like it is set up to fail ultimately – that is, if Google’s algorithms do what they say they will do.

Red Ventures goal. According to The Verge:

“Red Ventures’ business model is straightforward and explicit: it publishes content designed to rank highly in Google search for “high-intent” queries and then monetizes that traffic with lucrative affiliate links.”

That specifically goes against Google’s latest helpful content update algorithm, which aims to downgrade sites where content is written for search engines first (i.e. content written to rank in search and not help people).

The article goes on to explain how these sites are trying to rank well in the credit card space, and turn that traffic into clicks to affiliate revenue. “Red Ventures has found a major niche in credit cards and other finance products,” the article explains.

This goes beyond just CNET. Red Ventures also owns The Points Guy, Bankrate, and CreditCards.com, “all of which monetize through credit card affiliate fees,” they add.

“The CNET AI stories at the center of the controversy are straightforward examples of this strategy: ‘Can You Buy a Gift Card With a Credit Card?’ and ‘What Is Zelle and How Does It Work?’ are obviously designed to rank highly in searches for those topics. Like CNET, Bankrate and CreditCards.com have also published AI-written articles about credit cards with ads for opening cards nestled within.”

Sound familiar?

Content farms. Replace humans with AI to build content farms, content that is aimed to rank well in search, generate traffic, clicks on ads, revenue from affiliates and other publishing goals.

The article goes on to say:

“Viewed cynically, it makes perfect sense for Red Ventures to deploy AI: it is flooding the Google search algorithm with content, attempting to rank highly for various valuable searches, and then collecting fees when visitors click through to a credit card or mortgage application. AI lowers the cost of content creation, increasing the profit for each click. There is not a private equity company in the world that can resist this temptation.”

Didn’t Google already tackle such efforts with Panda with the downfall of content farms? I guess not. Not yet.

Wordsmith. The tool being used to generate this content is Wordsmith, something they have been using for well over a year now, and something other companies have been using as well.

“A former CNET employee says that Red Ventures was using automated technology for content long before the AI byline began cropping up in November. They say a tool called Wordsmith — nicknamed “Mortgotron” internally because of its use in mortgage stories — has been used for at least a year and a half.”

Not new. Yes, for a year and a half, this has been going on. But it has been going on longer.

You see it a lot with financial earnings news analysis, sports scores news stories and anything that can be somewhat templated. Machines can pull out the metrics and then write up a sensible article using the revised data.

It is cheap and serves the purpose. But is this the type of content that Google wants to rank?

Here is a tweet from Glenn Gabe showing how it worked years ago:

Good enough to rank. So with the layoffs at these publishing companies, they came up with more and more ways to have machines write content that ranks in search. The Verge wrote that it just needs to be good enough to rank,

“But the robot articles published on CNET don’t need to be ‘good’ — they need to rank highly in Google searches so lots of people open them and click the lucrative affiliate marketing links they contain.”

It can’t last. I mean, it can’t last, it can’t continue to work in the long run, right?

If Google has their say, and they do, Google wants content written in a way that is designed to help users. If The Verge is accurate in saying the intent of this content that AI writes is to just rank well in search, then Google’s new helpful content update should tackle that. It might not tackle it today but it should in the future.

Why we care. It is tempting to find low-cost ways to generate endless content that can rank well in Google Search. I mean, who doesn’t want to make a lot of money fast, for very little cost? But how long will those efforts last? Is this a long-term strategy? Will we look back at these efforts and say this is why Google rolled out the helpful content update?

Time will tell, but it is super interesting to watch this all play out, just like we did with the Panda, Penguin and other Google Search algorithm updates over the years.

The post Is AI-written content replacing cheap old content farms? appeared first on Search Engine Land.

Original source: https://searchengineland.com/is-ai-written-content-replacing-cheap-old-content-farms-391979

TikTok has a secret “Heating” (cheating?) button

According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views.

Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed by Forbes, TikTok and ByteDance staff use a practice called “heating” to artificially boost the distribution of certain videos in addition to relying on the algorithm to determine what becomes popular.

According to one of those sources:

“The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views,” an internal TikTok document titled MINT Heating Playbook explains. “The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.”

TikTok doesn’t publicly disclose this, of course. Sources stated to Forbes that TikTok has used “heating” to attract influencers and brands by artificially increasing the view count of their videos, indicating that this practice may have benefited some influencers and brands that TikTok has business relationships with at the expense of others it does not have partnerships with.

“Heating” suggests that some videos on the For You page may not be based on personal preference but rather intended to increase views for specific brands or creators. Without labeling, it isn’t easy to distinguish these videos from regular content.

Potential abuse cases. Sources have informed Forbes that employees have misused “heating” by using it to boost the view count of their own or their loved ones’ accounts in violation of company policies. Documents reviewed by Forbes also support this, showing that employees have used “heating” on their own accounts and the accounts of people they have personal relationships with. One document revealed that an account had received over 3 million views due to this type of “heating” incident.

How TikTok has responded. “We promote some videos to help diversify the content experience and introduce celebrities and emerging creators to the TikTok community. Only a few people, based in the U.S., have the ability to approve content for promotion in the U.S., and that content makes up approximately .002% of videos in For You feeds.” TikTok spokesperson Jamie Favazza wrote.

Dig deeper. You can read the full article from Forbes here.

Why we care. If TikTok is artificially inflating the view count of some videos through “heating,” it could skew the metrics that marketers use to evaluate the success of their campaigns. This could lead to brands investing in partnerships or collaborations with influencers or channels that may not have as large of an audience as they appear to have, ultimately reducing the ROI of their marketing efforts.

Additionally, artificially inflating view counts could also lead to misleading metrics and data, which could cause issues with transparency, trust and reputation of the platform and brands on it.

The post TikTok has a secret “Heating” (cheating?) button appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-has-a-secret-heating-cheating-button-391983

What Is Disruptive Innovation and How Can It Transform Your Business?

Home Business Magazine Online

In the era of digitalization, you can easily replace big players. Disruptive companies can identify and solve problems existing players in a market have overlooked. They create unique value propositions that appeal to new customers who demand change. This is what happened with Blockbuster, Borders, Kodak, and other once-dominant businesses in the face of digital disruption. Read on and find out how the past, present, and future are affected by disruptive innovations.

What Is Disruptive Innovation?

Most people consider disruptive innovation as a new product or service different and better than what is currently available. However, they are not. Disruptive innovation is the process where a company or product emerges and takes over an existing market by displacing established competitors.

The term “disruptive innovation” was popularized by Clay Christensen’s book, “The Innovator’s Dilemma,” which came out in 1997. The book became a hit among entrepreneurs in Silicon Valley, the home of the brightest minds in the world.

So how can you create disruptive innovation in your business? There are three key steps:

  • Identify opportunities
  • Develop solutions
  • Execute seamlessly

Examples of Disruptive Innovation

Here are two popular disruptive innovations:

Netflix

Netflix is an excellent example of a disruptive company. When it first started, it was a DVD-by-mail service. It soon realized that DVDs were becoming obsolete, so it pivoted and became a streaming service.

That disruptive move caught the industry by surprise. Netflix identified an opportunity of shifting from DVDs to streaming. They developed a solution that appealed to subscribers who wanted to watch TV shows and movies online.

Amazon

A common thread among business leaders of disruptive companies is the naysayers. Many people told them their idea would not work, but they did not care what others thought.

One example is Jeff Bezos, who left a stable job to start a company he thought would probably fail. Nevertheless, he went ahead with his idea despite what anyone said.

Amazon was the result of that idea and is an excellent example of a company that has seamlessly executed a disruptive innovation. It started as an online platform for selling books but began offering CDs in 1998 and other products in 1999.

However, the real disruption was when Bezos realized he could scale faster if he allowed third-party sellers on the platform. He did so in 2000, and the rest is history.

Amazon eventually expanded into other markets, such as groceries and cloud computing. The key to its success was it was able to identify opportunities and develop solutions that appealed to new customers.

How Can Disruptive Innovation Transform Businesses?

Here are ways that disruptive innovation can transform your business:

Social Media

Many believe that social media is a disruptive innovation. Undoubtedly, it has changed how people communicate and interact with one another. However, its impact extends far beyond that. Social media has also disrupted the way businesses operate.

For example, businesses can now use social media to connect with customers more meaningfully. They can also use social media to build brand awareness and online presence. Additionally, companies can use social media to bring traffic to their websites and sell products and services.

Cloud Computing

Cloud computing is another example of disruptive innovation. It changed the way businesses operate and had a profound impact on other industries. Cloud computing allows direct access to information and applications over the Internet. You can use your computer or mobile device to access data and applications hosted on remote servers.

One of the key benefits of cloud infrastructures is allowing businesses to reduce their IT costs. They no longer have to purchase and maintain their own data centers. Additionally, companies can access their data and applications from any location, which makes it easier for them to work remotely.

Blockchain Technology

Blockchain technology is a disruptive innovation that changed the way we do business. This technology allows you to create and share digital records of transactions (i.e., contracts, payments, assets, etc.). With blockchain technology, you can create and track transactions without third-party intermediaries such as banks, governments, and other financial services.

One of the best benefits of blockchain technology is its security and transparency. All transactions are on a public ledger accessible by anyone. Additionally, blockchain technology is resistant to fraud and hacking, because it uses cryptography to encrypt data.

Mobile Payments

Mobile payments have changed how we pay for goods and services. It is fast and convenient. You can use your smartphone to purchase goods and services with only a few clicks. Business owners and freelancers can also collect client and customer payments through these technologies.

Big Data Analytics

It is a type of analytics that allows you to process and make sense of large amounts of data. You can use big data analytics to make better business decisions by understanding patterns and trends in your data. It helps them understand their customers, their competition, and the market.

Make Disruptive Innovation Work for Your Business!

What can you do to make disruptive innovation work for your business? Be open to change and embrace new technologies. Doing so will help you identify opportunities for disrupting your industry.

Disruptive innovations often cause upheaval in the marketplace. You must be ready to adapt quickly. Cloud computing, blockchain technology, and mobile payments disrupt traditional industries, so you must innovate to stay competitive.

The post What Is Disruptive Innovation and How Can It Transform Your Business? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/growing-a-business/diversifying-a-biz/disruptive-innovation-transform-business/

Industry Fintech: Helping Companies Stay Compliant

Home Business Magazine Online

We are at a moment in history with technology radically changing and influencing virtually every global industry. We rely on telehealth to see our doctors. Robots can take our orders and deliver our food at restaurants. In addition, many of us are working remotely through the power of virtual meeting software. The payment industry has also been altered by technology. The price of technology continues to fall, and its functions continue to improve, making technology more accessible. As a result, this affordability and accessibility have led to an explosion of innovation in the payment industry.

Innovation in the Payment Industry

In the payment industry, we have seen faster transaction processing. Moreover, we have seen the introduction of cryptocurrency payments and simpler access to payment apps. Technology-based payment companies have been allowed to flourish, providing access to users wherever they may be. The payment industry has been growing tremendously, and the market slates to hit $374.9 billion by 2030.

One of the critical issues the payment industry should see in 2023 is a focus on security and compliance. Industry Fintech meets the security and compliance needs of startup payment companies with intelligent back-office solutions for clients built on the IFT platform.

Effectively Scaling Through Security

There are many considerations when aiming to scale a business, from operations to technology. However, compliance is one of the most significant considerations. This is especially from the perspective of investors and stakeholders. When courting potential investors, startups will want to prove that their backend platforms are compliant and their payment systems are secure. The last thing investors want is to become financially involved with a company with compliance and security issues.

To build trust with their investors, startups need a back office platform built by financial tech experts — one that can guarantee compliance and the best security practices. With startups, it is typical that the founder or CEO may not be an expert in all areas of business.

By outsourcing considerations such as payment compliance and security, startups can focus on other aspects of building their ventures without concern. Industry Fintech has created a singular platform that allows startups to help clients comply with any requirements of private investors.

An Industry in Need of Security Solutions

The payment industry can be rife with scams and security breaches. “As non-bank technology companies, they are not held to the same regulatory standards as banks,” says Industry Fintech Founder and President Sandy Fliderman. “The payment apps want to reduce their liability and maintain client loyalty, which drives their security and protection systems. However, there is no requirement for them to provide guarantees to their clients or provide insurance such as FDIC.”

Regarding regulations, payment apps are simply not held to the same standards as banks. Users often have trouble with hacking or irreversible charges that are difficult, if not impossible, to dispute. Digital payment apps also rely on personal information input and often link to bank accounts, leaving clients vulnerable to breached and/or stolen financial information. Businesses that depend on payment apps must set their customers and investors at ease with robust compliance and security measures.

AI Technology

The rise of better technology has its pros and cons for the financial industry. The boon of payment apps hitting the market has given consumers and businesses more options than ever before. However, it has also left people and businesses vulnerable. The increased use of AI in financial transactions has created specific issues that Fliderman says we need to continue to be aware of. “AI-generated videos and voices can impersonate real people like celebrities, politicians, and — in recent cases — bankers,” he recently explained to Consumer Affairs. This AI technology tricks people into revealing passwords, showcasing the vulnerability of payment technology as all technology improves.

Improving Security and Compliance

To improve security and compliance measures, businesses must seek out better data encryption and stronger customer authentication measures. In addition they must perform regular security audits of their payment programs. Industry FinTech is ready to take on these compliance and security measures. It offers the reporting, analytics, governance, and bill pay services necessary to navigate the business in today’s tech-heavy market.

“In a world of inexpensive and ubiquitous access to advanced payment options driving record growth, the industry now needs to be concerned about managing the downside risks of the incredible platform built,” explains Fliderman. In the eyes of Industry FinTech, it all comes down to trust risk. “The payments industry is dependent upon all users believing the payment platform to be a trusted third party. Strangers engage and move money based on their belief in trust and protection. If those were to erode, then users may search for other approaches to facilitate payments.”

Final Notes

Fliderman and Industry FinTech bring a unique understanding of technology and industry disruption to the table. Fliderman was recently recognized as a Top 10 CTO by C-Level Focus. He shared his perspective on what Industry FinTech does with the site. “It’s only through transformative efforts that companies today realize true success,” Fliderman said, “to be able to keep them competitive in a new world where there is no barrier for any company to access cutting-edge technology.”

Industry FinTech builds a platform around building trust. As technology continues to improve and access to better, more robust payment options become available. As a result, startups will need expert guidance to remain compliant and trustworthy, not only to investors but also to customers who are putting their money in their hands.

The post Industry Fintech: Helping Companies Stay Compliant appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/technology-management/industry-fintech-helping-companies-payment-industry-stay-compliant/

Get FREE cinema tickets with O2 Priority

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Fanatical about film? Get FREE cinema tickets with O2 Priority every week!

Whether you like to fall in love with romantic comedies, get lost in action-packed blockbusters, going to the cinema is an amazing way to escape from the mundane every day. 

The silver screen brings joy at every age, whether you like to enjoy films alone, getting lost in the story, or going with friends, family or a partner, able to discuss the details after the excitement ends. 

Luckily for O2 mobile customers, every week can get the Hollywood movie treatment with a complimentary 2D ODEON cinema ticket. 

Yes, that’s right. Codes are released on Priority every Wednesday from 2pm. You can redeem them for screenings Friday until the following Thursday (that’s seven days to use it!). You can then sit back, grab some popcorn and enjoy a film of your choice at participating ODEONS across the country. Watch any 2D film, at any given time. 

If you want to enjoy a chick flick with your friends or get your detective cap on with a dramatic crime movie, simply book online to secure your seat at your nearest ODEON cinema. There’s no booking fee, making your trip a completely free one. 

Treat yourself, bring along some mates (simply add some extra tickets at checkout when you redeem your code on the ODEON website), and have some fun. Extra attendees will need to pay for the film, unless they are on O2 also. 

Step 1 – Claim your code

  • Download or log into the Priority app 
  • Find the ODEON offer and tap ‘USE NOW’ 
  • Claim your voucher code and book tickets for a film of your choice 

STEP 2 – Claim your tickets

  • Click ‘BOOK NOW’ 
  • Enter your Priority voucher code in the ‘Special Code’ field when placing your order 

STEP 3 – Enjoy

  • Head to the cinema and use your QR code or collect your tickets from kiosks within the cinema 

 

For full Terms and Conditions, visit the O2 Priority website. 

 

 

The post Get FREE cinema tickets with O2 Priority appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/get-free-cinema-tickets-with-o2-priority

British Gas giving thousands of customers £250

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Are you a British Gas customer? Do you pay your energy bills through a prepayment meter? If you answered yes to both of those questions, you could be eligible for up to £250 in support from British Gas. 

This is a discretionary payment of credit up to £250, meaning British Gas will decide who gets the help. This will be provided to those struggling with their energy costs. Similarly, not everyone on prepayment meters will be eligible to receive the credit. 

British Gas has said that eligible customers will see the credit added to their prepayment meter over the course of the next month. You do not need to contact the company to apply. If you are eligible, you will automatically be identified and provided with the credit. 

This is part of a new £10 million support package from British Gas, which aim to help the most vulnerable customers on prepayment meters. Other support from the company includes vulnerability checks for customers who may need them. 

British Gas also stated that no customers will be moved onto prepayment meters this cold season, unless they specifically request it. However, those on prepayment meters already may request smart prepayment meters if they are struggling with rising costs. 

Chris O’Shea, chief executive of Centrica, parent company of British Gas said:  

“We know that some prepayment customers are self-disconnecting and not coming forward for help, so we have reviewed our policies to do more to target support at this group. 

“As a responsible business we are doing all we can to support our customers during this crisis – our work with the British Gas Energy Trust provides grants and money advice services.” 

Just last week, Citizens Advice reported over three million Brits ran out of credit on prep-payment meters last year. This was the result of not being able to afford to top it up. Plus, they found that at least once a month, 2 million more people were being disconnected for the same reason. 

Shockingly, 19% those who had their electricity cut off spent at least 24 hours without gas or electricity. 

Cost of living payments 

We previously wrote an article which rounds up all the cost-of-living payments. This includes eligibility and when they will be paid. You can read more here. 

The post British Gas giving thousands of customers £250 appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/british-gas-giving-thousands-of-customers-250

Top Seven Tips for Promoting Your Fitness Business

Home Business Magazine Online

You need to be able to market and promote yourself effectively to have a successful fitness business. However, your passion is fitness, not marketing!

Well, we have made marketing easier and less stressful for you with this brief list of tips for promoting your fitness business. This way you can focus your energy on your true passion.

Gym Merchandise

It is important to remember is that in marketing, you are trying to grow your clientele while also keeping your existing clients satisfied. One way to do this is by giving away and selling gym merchandise. Everyone loves a freebie! In addition, we are sure your excited clients will engage and advertise their gym with pride.

Gym merchandise should not just be random items, though. Your ideas should be useful in both the gym and in everyday life. Examples of gym merchandise ideas to promote your business include clothing, water and shake bottles, gym bags, carabiners and keyrings, magnets, notebooks, and reusable hot/cold pads.

Social Media Campaigns

Advertising on social media platforms is an extremely effective way to gain and maintain a following. Moreover, linking them all enhances this further.

Create a Facebook page with ads that connect you to people near you and allow for sharing and recommendations to friends. Link this to an Instagram page on which you post visually and consistently.

Make sure to always engage with your followers timeously, positively, and authentically. We suggest also engaging with followers of similar brands on Instagram to get your name out there. Learn about using hashtags, which creates way more engagement than you might think. Then link again to a Twitter profile, a platform that encourages engagement and connection, and keeps you informed.

Content Marketing

Videos are some of the most engaging kinds of posts on Facebook. However, YouTube and TikTok are specifically video-based.

Maybe you want to create unique TikTok content on tips and tricks regarding diet, fitness, and mental health. Alternatively, post about fitness-related problems in which you feel your audience would be interested. Make it consistent so your audience knows what to expect. You will find them eagerly anticipating your next post.

YouTube is also an age-old platform that works. Demo videos can show your expertise and knowledge base. In addition, you can quickly send an interested, in-person client a video from your built-up YouTube library on the spot.

Launching a User-Friendly Website

Social media promotion, however, is not always enough. It is mandatory to create an SEO-based, user-friendly website and blog. There are a myriad of benefits of having a website for your business.

On a website, you can manage customers, track memberships, and accept online payments. It is also the perfect place for customer testimonials, success stories, recipes, FAQs, and a Q&A and feedback feature. Do not forget about timeous responses to comments.

Develop a landing page that showcases your fitness philosophy, the energy, and the ethos of your brand. In addition, provide a list of your services. Members will also love private, member-only videos, tips and tricks, fitness tutorials, exercise classes, etc.

Free Trials

Clients who are considering signing up for your fitness business can get a taste of what you are all about at a free trial, class, or mini-fitness session. This could be in person or an online stream. Make these free trials targeted at your preferred audience rather than just general. Give your new potential clients a limited time to act on each exciting set of benefits.

One idea that a lot of fitness businesses use is the “buddy deal”. Allow existing members to bring along a friend to classes for a specific amount of time.

Hosting Local Events

All fitness fanatics love friendly competition. Host a local event such as a Bootcamp, jog-a-thon, obstacle course, race, etc. Make the prizes redeemable at your fitness business.

Hosting an event brings the locals together, builds morale, and portrays your enthusiasm for what you do. It is also a great way to network, meet potential clients face-to-face, and build personal relationships. Participants of these events will remember a friendly and approachable attitude, as well as the direct interest shown in their fitness goals.

It is a smart idea to utilize these events to raise money for a local charity. This could be short-term on a specific day or long-term — perhaps a partnership fostered over time.

Finding What Makes Your Fitness Business Unique

No matter what, you want to constantly think about what makes your business unique. In addition, how do the unique qualities you offer make your clients feel?

Uniqueness may come in the form of special features such as mental health, yoga, diet, self-defense, or meditation benefits. Keep your ear to the ground regarding your clients’ demands to make changes based on their desires.

You want your online presence to be what stands out. This can be done by formulating your brand-specific voice. Filters, types of photos, and language can all be utilized. Make your business edgy and vibrant, and capture attention.

The post Top Seven Tips for Promoting Your Fitness Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/marketing-plans/top-seven-tips-promoting-fitness-business/

How Social Media Can Be Used to Flourish Your Business

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Social media is one of the most convenient and affordable tools you will find for promoting your business in the present day. Most people have an account on social media, and your company page/profile is just one click away from them. If you make your brand click the right way with people with the help of social media, you may be able to gain thousands of followers within a span of a few days.

There are different social media sites in Canada that businesses located in Montreal, Canada can make use of and grow their organization. These include Facebook, Instagram, WhatsApp, YouTube, TikTok, and Snapchat among others. The biggest benefit of social media is that it provides the user with unlimited growth within a limited time span.

Promoting anything anywhere is easy with the help of social media these days and your geographical location hardly has an impact on it. Before you get started, however, you have to chalk out your business plan and all the crucial details.

Which Businesses Are Most Likely to Flourish in Canada?

Multiple business chains can thrive and flourish in such a promising atmosphere, a city where the dreams of entrepreneurs and business owners become a reality. The following are a few popular business chains that have shown a record level of success in the past few decades:

  • Consultancy.
  • Makeup and Beauty.
  • Health and Fitness.
  • Hospitality Chain.
  • Real Estate.

Apart from the well-known and well-established niches, there are a variety of other niches in that an individual can start their business and expect to attain a certain level of success a few years down the line. If they are lucky, they can get started with multiple business chains within this time too.

How to Proceed with Promoting Your Business

There is nothing called a bad idea — the situation gets bad only when there is a complete dearth of ideas and you don’t know how to proceed. When you have an idea, you can choose to proceed by keeping in mind the surrounding situations and the best way to strategize and finally implement your ideas successfully.

1. Research About the Market Is a Must

You need to assess your target customers, including age, location, and demographics, do a complete analysis of the market, and then come to a conclusion about the way you should promote your brand/product. Market trends will direct you on which way to go and the decisions to take regarding your business. The urgency with which you should undertake your promotional and marketing matters will also be decided by the market trends.

2. Get an Expert’s Opinion

You can also decide to take an expert opinion on taking the next step forward for your business. There are many business consultants who are actively working to provide guidance to aspiring entrepreneurs and business owners who already have a business and want to make it big. Consultancy is a separate industry in itself, as discussed above.

3. Patience Is a Great Virtue

Being patient is a quality that is rather underappreciated because everyone wants to get the best of everything at once. The same applies when it comes to achieving a certain level of success with one’s business. Entrepreneurs usually quit within six months or a year. Patiently managing your business is a quality that will pay off in the long run.

Be Alert, Active and Hardworking to Flourish Your Business

Remember, Rome was not built in a day. Even if you are exceptionally talented or gifted at what you do, you cannot expect your business to be a full-fledged grand success overnight. Business requires you to be alert, active, and laborious to a much greater extent than an individual in a 9-5 job. That is why being in business yields much higher profit margins compared to a regular office-goer. So, you can follow the tips and keep faith in yourself to make your business successful.

The post How Social Media Can Be Used to Flourish Your Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/marketing/social-media-marketing/how-social-media-be-used-flourish-business/

Technical SEO report reveals what matters in 2023

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here’s a quick summary of some of the more interesting results.

Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization of tasks will continue to be critically important.

Tools and technology that matter. Google Search Console was the most popular tool for technical SEOs overall – 92% reported using it. It was also the top tool used (78%) for measuring organic search rankings.

Screaming Frog SEO Spider was popular choice for crawling and log file analysis. Meanwhile, Semrush was the top choice for assessing the search visibility of a website.

For non ecommerce platforms, technical SEOs most preferred working on WordPress. Wix was considered the most problematic to work on.

Time matters. Sadly, waiting months for technical SEO changes to happen is fairly common – 88% of respondents waited anywhere from a month to 24+ months for technical SEO changes to be made. 

Perhaps a bit surprising: 22% reported waiting only a month for technical SEO changes to be implemented. Meanwhile, 20% reported waiting 12 months (which was down slightly from the prior year). And 11% of respondents reported waiting 24 months or longer.

Skills that matter. What are the top three skills a technical SEO should have? According to the respondents:

  1. Data anaysis (72%)
  2. Reading and understanding HTML/CSS (58%)
  3. Content strategy (39%)

It was surprising to see content strategy ranked so highly. But as Steph Greaves pointed out in the report comments:

  • “It’s definitely helpful to know how content relates on a website to fully understand internal linking opportunities that serve the user.”

Technical SEO = marketing. Search Engine Land contributor Mark Jackson has made the case that SEO is marketing. So it was nice to see that marketing (74%) was the top answer to this in-house specific question: “In your organisation, in which team does accountability for technical SEO sit?

Dig deeper. There’s much more to read. Here’s the full, ungated report: The State of Technical SEO Report 2023

Why we care. Overall, this report is good news for our industry. Clearly, we’re facing issues, most notably an uncertain economic outlook. Plus there have been many layoffs. But it’s encouraging that the report finds the outlook for SEO is still relatively positive and demand for SEO remains in a good place.

The post Technical SEO report reveals what matters in 2023 appeared first on Search Engine Land.

Original source: https://searchengineland.com/state-technical-seo-report-2023-391908