Restaurant chain Wagamama has announced it will be providing warm and inclusive community spaces in restaurants across the country.
The restaurant chain will provide support for The Bread and Butter Thing. This will help to deliver 1 million meals worth of food to low-income families who use the charity. The charity helps households to receive a more affordable weekly shop.
Wagamama has already supplied food and bespoke recipes cards to The Bread And Butter Thing and the £25,000 Wagamama donation will pay for 41 truck journeys. Each will be able to carry 426 tonnes of food. Each tonne will equate to 2380 meals. This is a total of just over a million meals.
Wagamama will also be providing community spaces in restaurants across the country – offering free sides to families facing difficult choices between heating and eating. Team members will be volunteering to support local projects. Plus, its chefs will provide ‘wok it don’t waste it’ demos. This is where they will advise on how to cook nourishing and affordable meals.
Wagamama CEO, Thomas Heier, said:
“At wagamama we believe in the Japanese philosophy of seijaku; finding calm and tranquillity in the midst of activity. In these challenging times it is important that we all continue to nourish ourselves and our communities. Typically, every veganuary we like to surprise and delight our guests with a plant-based showstopper, but we know this veganuary is a little bit different for families across the UK, so it is a privilege this year to support local communities through our newly launched partnership with The Bread and Butter Thing.”
Mark Game, CEO of The Bread and Butter Thing said:
“We’re delighted to be entering this new partnership with wagamama. Its philosophy of nourishment chimes exactly with The Bread and Butter Thing’s work to ensure that people in low income communities can access healthy, nutritious food for their families. By providing both food and funding to support the unseen but vital logistics that go into making The Bread and Butter Thing possible, wagamama will help us deliver over 1 million meals worth of food to our members who are making really difficult decisions between heating and eating, or even keeping a roof over their heads, in the toughest financial crisis of a generation.”
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads.
What happened. According to the New York Times, Meta includes language in its terms of service agreement, the very lengthy statement that users must accept before accessing services like Facebook, Instagram and WhatsApp, which effectively means users must allow their data to be used for personalized ads or stop using Meta’s social media services altogether. Since you need to agree to the terms before using the service, users have no choice but to allow to have their data used for ads.
What happens now. Meta has three months to outline how it will comply with the ruling. The decision does not specify what the company must do, but it could result in Meta allowing users to choose whether they want their data used for such targeted promotions.
Having a large number of users opt-out of sharing their data would put Meta’s ad revenue at risk, since the judgment puts 5-7% of it at stake.
There are no such regulations in the US.
Why we care. EU advertisers could be affected, but any changes that Meta makes as a result of the ruling could affect users in the United States; many tech companies apply E.U. rules globally because that is easier to put in effect than limiting them to Europe.
Meta advertisers should be on the lookout, regardless, for any updates and changes to their targeting.
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty?
Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged.
Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail.
Why we care. Advertisers and retail brands could see higher conversion rates when they integrate with Shopify’s new features such as 99.99% checkout uptime, one-click checkout, flexible APIs, and agency partnerships.
What’s new. Featuring an all-new back-office management designed specifically for enterprise, Commerce Components by Shopify gives retailers the speed and flexibility needed to build for the future.
Dig deeper. The following features, and the full list, can be found on the Shopify blog.
More component options
Flexible APIs, now with no rate limits, allow brands to integrate their existing services with Shopify’s modular components and build unparalleled customer experiences for any device. Enterprise retailers can take the components they need, and leave what they don’t, and developers are free to build with any front-end framework they choose.
Global scale
Trusted commerce foundations, like the world’s best-converting checkout, with 99.99% uptime, processing up to 40,000 checkouts per minute per store, and unlocking over 100 million existing Shop Pay customers, who have opted in for Shopify’s one-click checkout.
Shopify’s globally scaled infrastructure with over 275 network edge points of presence enables lightning-fast storefronts no matter where customers are in the world.
The largest commerce ecosystem
The largest commerce ecosystem in the world, including a dedicated account team with solutions architects, priority 24/7/365 specialized support, and a network of seasoned agency partners and system integrators like Deloitte, EY, and KPMG.
What Shopify says. “We’ve always approached innovation at Shopify by anticipating what retailers need, then providing those solutions,” said Harley Finkelstein, President of Shopify. “Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate, and scale.”
In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle.
Join this engaging webinar and learn how to protect your brand in a competitive search landscape.
We don’t need to remind you what is going on in the UK right now. The news is a constant slew of jargon surrounding the economy, inflation, interest rates and the cost of living. If anything, the festive period gave us the chance to bury our head in the sand, just for a few days, and forget the doom and gloom surrounding us.
Every part of our lives was impacted in 2022, and not to be the bearers of more bad news, but trends such as high fuel costs, food prices and impacted mortgage rates are expected to continue into the New Year. The ripple effect of the pandemic, alongside the war in Ukraine and murmurs of a recession have combined to leave us in a state of poly-crises.
According to recent data, 7.8 million people across the UK are finding it difficult to keep up with their bills – a staggering increase from 2.5 million in 2020. Additionally, one in four UK adults are in financial difficulty, or believe they could quickly land in dire financial straits should they suffer an unexpected financial shock. Further to this, the DWP has stated that four million children now live in households on universal credit – a leap of 500,000 compared to this time last year.
Although we have to navigate the worst of times before things improve, the way people are spending is changing, which in some cases may positively impact the economy and individuals themselves.
Here are five spending trends to watch out for in 2023.
Disposable incomes are falling, meaning people are looking for alternative ways to shop. This includes buying second hand, with many people turning to charity shops to buy goods such as clothes and furniture.
Buying second hand and upcycling clothing has surged in popularity in recent years, with the detrimental environmental impacts of fast fashion coming into people’s awareness. The cost-of-living crisis has only urged more people to do so, not only because money is tight, but the idea of recycling and reusing goods in working condition and reducing their spend on fast fashion is a higher priority for many more shoppers.
Of course, an advantage of more people shopping at charity shops means more money going to important social causes, however independent charity shops can add flare and uniqueness to the high street, particularly in a world where the food and clothing giants monopolise our towns and cities.
Increased entrepreneurship in Britain
Despite uncertain economic times, many people do launch new businesses, despite what you may expect. Increasingly, people are wanting to give up the usual 9 to 5 and do something they love, on their own terms.
The sentiment of supporting small businesses in difficult times is higher than ever, with many Britons expected to start their own businesses – many of them from the comfort of their own homes.
Using alternative energy sources
The UK is no stranger to alternative energy sources, with solar panels and heat pumps gaining popularity year on year. This year, customers are expected to bite the bullet. They will invest their money into renewable and more efficient energy sources for their homes and businesses.
The large upfront cost is challenging for many. Despite this, the energy crisis is likely to make more consumers weigh up the costs and rewards. They may look at how much money they could save down the line. As mentioned, it is a financial investment. However, it is one many people are likely to see the long-term benefits of for many years to come.
As with buying second hand, reducing carbon footprint is a hot topic on the mind of many. People will finally take the plunge and use alternative energy sources.
Growing your own
It is expected that more people will have a go at growing their own fruit, vegetables and herbs this year. This is to save on food costs. Whether it is on windowsills, balconies or in a greenhouse, people will ditch supermarket produce and grow their own to save the pennies.
Increased electric vehicle usage
Vehicle-to-grid (V2G) reverse charging is expected to increase this year, making it easier for electric vehicle (EV) owners to charge their vehicles. As the availability of such charging increases, more consumers will shift to buying EVs as technology and convenience improve. Plus, the reduced carbon footprint of EVs, will, once again, be a deciding factor for many.
V2G reverse charging means EV owners can make considerable savings. This is due to lower costs than running a fuel-powered car. It also enables them to power both their home and even sell excess energy back to the National Grid.
Do you think your spending trends will change this year? Let us know in the comments!
Creative by nature, and ambitious by virtue, Joe Williams, Founder of Framework Film Group, is always looking to better his skill set. A 2009 graduate of Bowie State University’s Emerging Media program, today Joe is a multi-faceted entrepreneur who films weddings and develops corporate branding videos for businesses in the Washington D.C. area. On the photography side, he shoots residential real estate over a nearly one-hundred-mile radius surrounding the city through his long-standing relationship with Homejab.
“I have been shooting for Homejab since 2015. The assignments have been strong and consistent from the very start, and they take care of everything but the photography,” says Williams of the app.-based, on-demand real estate photography platform that fills his schedule when and as much as needed. “Homejab helped me break into the real estate industry in a way that I couldn’t have accomplished on my own. The app puts me in front of hundreds of possible clients each day and lets me choose jobs that fit in with my other obligations.”
Talented, committed, and focused on his craft, Williams is also humble. He acknowledges that as he learned in college, each medium requires special attention to detail, and acute technical acumen only acquired through practice. After finding and taking on a few real estate photography clients in 2013, Williams spent several years maturing his ability to actualize the listing agent’s perspective while balancing contrasting indoor/outdoor lighting conditions. Though he was improving his craft, the limiting factor was the tremendous effort associated with building relationships with listing agents, scheduling shoots with homeowners, post-production processes, and meeting the ever-demanding urgencies of his area’s many booming real estate markets.
“When I started shooting real estate, there was a lot of trial and error,” says Williams who, like many before him, learned his craft while applying it. When he wasn’t shooting corporate videos, weddings, or a client’s listing, Williams practiced by taking pictures at home while making notes on settings and situations. “Once I contracted with Homejab, they provided training as part of their quality assurance processes. Homejab’s guidance and structure helped me dial in the right techniques around bracketing for difficult exposures and seeing the whole space from the buyer’s perspective before setting up to photograph it.”
Today, Williams’ work week is always full. While his corporate brand video work is interspersed among urban environs from Washington D.C. to Baltimore, real estate photography assignments in suburban and rural markets offer a welcome change of scenery. Through his relationship with Homejab, Williams’ marketing effort concentrates on corporate clients, while his reputation for great real estate photography through Homejab keeps him as busy as he wants to be.
Photo Credit: Joe Williams
“Some days I shoot one or two houses, other times I shoot three or four,” says Williams of the workload. Once he registered with Homejab, his work was assessed and approved through an interview process. After taking a few assignments, Williams became a reliable resource to D.C. area listing agents. He soon found his services in demand. He shares that on a typical house, he will take between 100 and 150 images to generate the 15 to 50 finished images in each package. In larger houses or HDR packages, Williams says the number of photos taken can easily exceed 200 in a period of just a few hours.
“I love that I’m able to combine many of my multi-media skills into my assignments. So, it’s super fulfilling,” says Williams of the pre-set, customer-directed packaged pricing built into the Homejab platform. “Depending on the size of the house and, perhaps its value, listing agents choose packages that include photographs, video tours, and even overhead images and videos taken from a drone.”
Listing agents book each job by selecting between standard or High Dynamic Range (HDR) images in finished photo counts of 15, 30, or 50. They choose from photo-only or photo+ packages with the possibility of video tours, aerial photos, and twilight exteriors. In total there are more than 50 different package possibilities that Homejab photographers fill with a combination of cameras, camcorders, and drone-flown cameras to get all angles.
Once the images are captured, Joe simply uploads those selected from each batch to the Homejab platform. Then, just like that, he’s on to the next assignment.
“What makes it work so great for me as the photographer is that I accept the job and I shoot the house correctly, but other than that my responsibilities are almost none,” Williams says of the postproduction process.
Photo Credit: Joe Williams
Homejab is the brainchild of Joe Jesuele, a life-long problem-solver who spent nearly 20 years in residential real estate and commercial development on his way to founding Homejab in 2012. Jesuele recognized the opportunity to build an on-demand real estate photography company while scouting a residential opportunity outside of Philadelphia. When the property in question looked nothing like the pictures that were listed, he wasted a day visiting the site. Whereas he was uninterested in the property, Jesuele realized that good photography would only attract buyers that were. That alone would save significant time and effort for all involved, most especially the listing agent. In trying to attack the problem, Joe felt certain that there was a strong market for quality real estate photography through an on-demand platform akin to Uber or DoorDash.
“The objective was to create efficiencies for both the listing agents and the photographer that make it a win-win for both,” says Jesuele. Through Homajab’s built-in scheduling platform, listing agents invest less than two minutes in orchestrating their shoots. Even better, they can do it whenever they want. “Homejab has attracted a national pool of listing agents, and schedules approximately 125 independent shoots a day nationwide. We fill these assignments through top-quality professional photographers in local markets. We see ourselves almost as something of an association of real estate photographers; advocates for high-quality photography and high-quality assignments alike.”
Currently, Homejab is working with more than 800 talented photographers drawn from every major metropolitan market in the U.S. In addition to the long line of listing agents and a deep pool of photographers like Joe Williams, Homejab also works with photo editors that stitch together the bracketed HDR shots and manage the other post-production necessities.
“Photographers are self-employed entrepreneurs who leverage their time and talent to build their business within their abilities and ambitions,” says Jesuele of his admiration for Joe Williams and many others. “Real estate photography can be a tough market. There is a lot of ancillary work in dealing with listing agents, coordinating shoot times with homeowners, postproduction, and then packaging pictures so agents can market homes quickly. Homejab eliminates all of that for the photographer, so they can concentrate on what they are good at.”
William agrees and feels fortunate to have found such a strong partner in Homejab.
“Being a great business is a lot like becoming a great photographer,” he concludes. “Every day you look for little ways to get better. As time passes you have a chance to look back at what you have accomplished and see through your photos and your reach and revenue that you are on the right track.”
If you’re in the market for your first car, one of the decisions you’ll need to make is whether to go with a diesel or gasoline engine. Both engine types have unique benefits and drawbacks, and understanding the differences between them can help you make an informed decision.
There are many things to consider before buying a new car. And if you’re a new vehicle owner, you may need to know basic car maintenance, such as changing a flat tire or cleaning your sensors. This is part of responsible car ownership, and you wouldn’t want to be stuck in the middle of nowhere with a flat tire and no access to assistance. But to help you decide between diesel or gasoline if you’re buying a new car, read on.
What Is a Diesel Engine?
A diesel engine is an internal combustion engine that uses diesel fuel to power the motor. Diesel engines are commonly used in heavy-duty vehicles such as trucks, buses, construction equipment, and some passenger cars. They’re also used to power boats, generators, and other types of machinery. Below are their advantages and disadvantages:
Advantages
Fuel efficiency – Diesel engines are generally more fuel-efficient than gasoline engines because they extract more energy from available fuel. This means that diesel-powered vehicles can go further on a single tank of fuel, saving you money on fuel costs in the long run.
Durability and longevity – Diesel engines are known for their durability and longevity. They’re built to withstand higher levels of stress and wear, which can lead to longer service lives compared to gasoline engines.
Torque – Diesel engines tend to have higher torque than gasoline engines, which can provide better acceleration and towing power.
Disadvantages
Higher upfront costs – Diesel engines may have higher upfront costs than gasoline engines, especially in passenger cars.
More expensive fuel – Diesel fuel is typically more expensive than gasoline, which can increase your fuel costs over time.
Higher emissions of NOx – Diesel engines emit higher levels of nitrogen oxides (NOx), which can be harmful to the environment.
Noise and vibration – Diesel engines may produce more noise and vibration than gasoline engines, which can be unpleasant for some drivers.
A gasoline engine is a type of internal combustion engine that uses gasoline as fuel to power the engine. Gasoline engines use spark plugs to ignite the fuel-air mixture, which then burns to create the energy needed to power the engine. Gasoline engines are commonly used in passenger cars, light trucks, and motorcycles. They are also used to power boats, generators, and other types of machinery. Here are its advantages and disadvantages:
Advantages
Lower upfront costs – Gasoline engines are less expensive to buy and maintain than diesel engines.
Cheaper fuel – Gasoline is generally cheaper than diesel fuel, saving you money on fuel costs over time.
More common on the market – Gasoline engines are more common than diesel engines, which means there’s a broader range of options available on the market.
Disadvantages
Lower fuel efficiency – Gasoline engines are generally less fuel-efficient than diesel engines, which can lead to higher fuel costs over time.
Higher emissions of pollutants – Gasoline engines produce emissions that can contribute to air pollution, including carbon dioxide (CO2), nitrogen oxides (NOx), and other pollutants.
Lower torque – Gasoline engines tend to have lower torque than diesel engines, which can affect acceleration and towing power.
Factors to Consider When Deciding Between a Diesel or Gasoline Engine
Driving habits and needs – Your driving habits and needs will play a significant role in determining which type of engine is right for you. If you plan on driving long distances or frequently haul heavy loads, a diesel engine may be a good choice due to its fuel efficiency and high torque. On the other hand, if you primarily drive short distances or don’t need a lot of towing power, a gasoline engine may be a better fit.
Upfront and maintenance costs – Diesel engines may have higher upfront costs than gasoline engines, especially in passenger cars. Additionally, diesel fuel is typically more expensive than gasoline, which can increase your fuel costs over time. However, diesel engines have longer service lives than gasoline engines, which can offset some of the higher upfront and fuel costs in the long run.
Emissions and environmental impact – Diesel engines emit higher levels of nitrogen oxides (NOx), which can be harmful to the environment. In some areas, diesel engines may be subject to stricter emissions standards or may face additional fees or taxes. Gasoline engines also produce emissions that can contribute to air pollution, including carbon dioxide (CO2) and other pollutants. If you are environmentally conscious, consider these factors when choosing an engine.
Availability and convenience of fuel – Gasoline is generally more widely available than diesel fuel, which can be convenient when you’re on the road. However, if you live in an area where diesel fuel is more widely available, this may not be a significant consideration.
Conclusion
Choosing between a diesel or gasoline engine for your first car is an important decision that will affect your driving experience and costs over time. Diesel engines are known for their fuel efficiency and durability but may have higher upfront costs and produce higher emissions of nitrogen oxides (NOx). Gasoline engines are generally less expensive to buy and maintain, but are less fuel-efficient and produce emissions that can contribute to air pollution.
It’s essential to consider your driving habits and needs, upfront and maintenance costs, emissions and environmental impact, and the availability and convenience of fuel when deciding between a diesel or gasoline engine. Doing your research and considering all of these factors can help you make an informed decision that aligns with your individual needs and priorities.
Shipping and fulfillment costs are vital aspects of pricing and profitability for any e-commerce business. They determine the final price of all products sold from your store. Both of these costs are considered business expenses.
When it comes to selling your products online, the costs of shipping and fulfillment can make or break a business. As a business owner, you need to understand how much shipping will cost you, how much it will cost your customers, and how those two figures compare. Thus, you must have an estimate as to how much you’ll spend on shipping before you open your doors.
We’ve broken down everything you need to know about calculating shipping and fulfillment costs. Read on to learn more.
What Are Shipping and Fulfillment Costs?
Shipping costs include shipping materials, postage, and any extra fees you pay to a third-party courier. Fulfillment costs are the expenses associated with getting your product from its current location in storage to your customer’s doorstep. These costs can include labor, product packaging, and additional fees paid to external companies for services such as warehousing, segregation, and storage.
Guide to Calculating Shipping and Fulfillment Costs
As a seller, you must know how much it costs to get your products from the warehouse to the customer. Here are some key factors to keep in mind when calculating your shipping costs:
1. Package Size and Weight
Package size and weight are critical factors affecting your shipping costs. In general, larger packages will cost more to ship than smaller ones. This is because the packages will take up much space in the means used to transport them.
You must familiarize yourself with your chosen shipping provider’s pricing structure. For example, some may charge each item per dimensional weight, which is the package length x width x height. Meanwhile, others may use both dimensional weight and product weight. You must note, however, that product weight is different from package weight, with the latter including the total weight of the packaging and product.
2. Shipping Surcharges
Shipping surcharges are additional fees you can charge as a seller to cover the cost of shipping the order. These surcharges should be applied on top of the actual shipping costs. Note that these are usually reserved for large orders or items that are difficult to pack and ship or for addresses that fall outside your courier’s service area.
For example, if someone is buying a small item from your online store, you can add a flat rate for shipping during the checkout process. But if they’re ordering something large or fragile that will need additional handling, you can add a shipping surcharge.
3. Quantity of Packages in One Order
You’ll have lower shipping costs if you ship packages in bulk. Sending orders individually the moment they’re placed may get them to the customer faster. However, this will be costly on your end because you have to consider the unit of each order when calculating shipping and fulfillment costs.
One way to save costs while making sure your customers’ orders arrive on time is to schedule set shipping days in a week. Depending on the volume of your orders, you can schedule two or three days a week to ship out your merchandise.
You must consider labor when calculating shipping and fulfillment costs. This is especially relevant if your items are stored in a warehouse and need to be individually packed before shipment. Depending on your courier, you may also have to account for the labor costs of the drivers who will deliver the packages to your customer’s doorstep.
5. Distance to Customer’s Address
You’ll also have to consider how far your customers are from the fulfillment center or warehouse when calculating shipping costs. Shipping their order will be relatively inexpensive if they’re only a few miles away. But if they’re in another state or country, you’ll need to factor in travel time and gas costs for the delivery.
6. Shipping Method
The type of shipping method you use can significantly impact the final cost. Options such as ground shipping, expedited overnight delivery, or international air transport all have different price points depending on where your products are going and how quickly they need to arrive.
For example, ground shipping is generally less expensive than air freight, but it can take longer to arrive. But if you’re sending products out of state or internationally, air transport will likely be more cost-effective. Depending on which method, there will be price disparities between the different shipping methods. You should always consider the shipping method when calculating your total cost of goods sold (COGS).
Conclusion
The cost of shipping your products is one of the most critical factors you must consider when running an e-commerce business. It’s best to consider the shipping and fulfillment costs before you start shipping your orders, as inefficient processes may impact your business’s profitability. Hence, the more accurate you are with your shipping estimates, you’ll have an easier time calculating your expected profit margins.
Google’s jaw-dropping sponsored post campaign for Chrome
In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser.
A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign:
Google? Buying links? It sure looked like it:
It was also hypocritical because Google was paying to produce the same type of garbage that its Panda Update was designed to penalize.
What was Google thinking? This was just the beginning of the story. See Search Engine Land’s follow-up stories:
2020: The IRS revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace.
2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Survey says…
2019: John Mueller, a Google webmaster trends analyst, spent a portion of his New Year’s break responding to concerns and questions around Google search-related issues. Here’s what kept him occupied.
2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change.
2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. However, Amazon denied the story, saying it had no plans to introduce ads on Alexa.
2018: Similar to the web search quality guidelines, raters evaluated voice responses from Google Assistant for information satisfaction, length, formulation and elocution.
2012: Why? Because Page “reorganized the company’s management structure, redesigned the face of the company’s products and pushed forward with a multibillion-dollar deal to acquire a cellphone manufacturing outfit.
2012: It was similar to the Google News “Elections” section, but with different filtering options on news content and added data related to this year’s campaigns.
2009: An Android OS netbook by 2010? Could it be? Well, actually, it didn’t even take that long, as Acer-produced netbooks were shipped starting in Q3 of 2009. (Dell was also looking at Android for netbook OS.) Oh, what was a netbook? A smaller-than-typical laptop computer (R.I.P, 2007-2013).
2008: A Beijing appeals court upheld a decision that Baidu was not guilty of property rights infringement for displaying links to websites offering illegal music downloads.
2007: The question was: how many SMBs will sign up directly for paid search and how many must be acquired through a “push” channel (local sales force)? Some were convinced that a sales force is absolutely necessary for Google, Yahoo and Microsoft to acquire any meaningful penetration in the SMB market.
2008: Some key stats reveal how Search Engine Land had grown over the past calendar year.
Best | top | most popular Search Engine Land stories of the year
Early January is a good time to take a final look back at the most popular stories from the past year. Check out what stories earned the most pageviews and social love in prior years:
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
