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Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard.
Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution.
The post Merchant Center Feeds issue appeared first on Search Engine Land.
Original source: https://searchengineland.com/merchant-center-feeds-issue-390807
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico.
Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google. Advertisers can request certification with Google starting on January 20, 2023, when the form is published.
Certification from LegitScript. Google will only allow CBD products that have been certified by LegitScript to be promoted. The certification process will require that any product that is going to be advertised adhere to the following:
Still not allowed. Certain formats, including YouTube Masthead, will not be eligible for serving. CBD will be removed from the Unapproved Pharmaceuticals and Supplements list. All ads promoting other CBD-based products, including supplements, food additives, and inhalants, remain disallowed.
Dig deeper. Review the announcement from Google here.
The post Google updates ad policies to allow more CBD promotions appeared first on Search Engine Land.
Original source: https://searchengineland.com/google-updates-ad-policies-to-allow-more-cbd-promotions-390816
Since its initial release in 2016, TikTok has become the fastest-growing social media platform.
If you’re looking to learn more about the popular short-form video app and how your brand can use it, you’ve come to the right place.
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to.
In this article, we’re sharing everything we learned – along with insights from the TikTokers well-versed in increasing views, engaging users and growing a following.
Find out how the TikTok algorithm works, what you need to do to create a winning video, and decide whether TikTok can benefit your brand.
In this article:
The TikTok algorithm is a recommendation system that determines the videos you see on your app. Like any good algorithm, it works to bring relevant content that you enjoy based on your interests.
Recommendation systems are used all around us in the digital world and not new. Many platforms, including Netflix, use them to deliver you the content you like the most.
The purpose of a recommendation system is to share content that users like based on their preferences and those of people in similar demographics.
The TikTok recommendation system and algorithm centers around the “For You” page.
The For You feed (a.k.a., For You page or FYP) is a curated stream of videos, a unique and tailored feed to the user’s interests.
Although TikTok users will see the same videos, your FYP is totally unique and curated only for you.
When you open the app, you land on this feed first. The great news is that you can curate your own FYP by interacting with the app.
When you first join TikTok, your FYP will likely be curated by the interests within your demographic based on the information you gave (i.e., age, gender and interests).
It’ll be a broad approach until you show TikTok what you want to see more of.
Let’s take a look at the actions that influence the algorithm.
TikTok documentation states three core factors that influence the algorithm:
User interaction includes actions that users take on a particular video. These interactions can be negative or positive.
A positive interaction will cause the app to show you more of the same, and a negative interaction will do the opposite. More on negative actions and their impact on “What the algorithm won’t show.”
Positive interactions include engagements like:
As a creator, knowing how the TikTok algorithm works means that you know what to ask from your viewers to increase the right sort of engagement.
User interactions in practice
User engagements are certainly a factor in the algorithm, and TikTokers know it.
The TikTok algorithm got it right when it put the below viral video on my FYP a few weeks ago. I don’t engage with TikTok videos very often, but I did like the below video and left a comment about how wholesome the content was. I didn’t want to follow the creator, but I enjoyed the brief interaction.
@brialem
The video amassed 785,200 links, 9060 comments, 76,900 saves and 5,579 shares. Most impressively, the video has 6,000,000 views.
Thanks to my like and comment, when the creator made a second, similar/follow-up video, it landed on my FYP.
The second video didn’t quite have the same magic, but the virality of video one certainly helped the creator’s second video land in the right places based on previous user interaction.
To TikTok’s credit, there seems to be a level of trust in the TikTok algorithm.
On some of the most engaging videos – or videos made in a series – you’ll often see comments like, “Trusting the algorithm to bring me back.”
TikTokers might comment something like this when they want to show the algorithm that they’re interested in the content but (perhaps) don’t want to follow the creator.
In the video below, a creator reminds viewers they can hit the follow instead of trusting the algorithm. A follow is a desirable action for creators as it almost guarantees the user will see more of their content.
@molzysketch its there for a reason guys #tiktokartist #tiktokart #handsofthedsmp ♬ Luna, amore e no – Piero Piccioni
How to encourage user interactions
As a creator, you want to encourage user interactions. You can achieve this by creating great content, but you can inspire meaningful action from passive viewers with a call to action.
TikToker Tyla Brimblecombe from Styla Socials explains the importance of a call to action in her TikTok.
@stylasocials 3 more quick points in the comments Send this to someone who would benefit from this
#tiktokcontentcreator #viraltips #growontiktok ♬ In a French Cafe – Relaxing Piano Waltz – Classical Piano Music Masters
She says:
According to TikTok documentation, video information includes:
Video information in practice
TikTok is well known for its association with trending sounds. With a trending sound, the TikTok algorithm can identify a group of people who are likely to engage with a video based on previous user interactions. If a user watches a video to the end each time a certain sound is used, they are likely enjoying the content and want to see more of it.
It’s important to note that trending sounds are not just viral dances. Brands can use sounds to get fast visibility to a wider audience.
Kristyn Higginson, Skinician’s TikTok creator, says:
With early adoption of a trending sound, Skincian’s most viral video received 50,900 views, 2,142 likes, and 40 engaged comments. The video introduced the brand to their TikTok audience.
@skinician Get to know us! #skinician #skincare #localbrand #beautytok #skincaretok ♬ เสียงต้นฉบับ – [FS]ICHIGO_TH
– 「 saijoutakato7 」°• ⚘
TikTok creators are finding that video information contributes significantly to video success.
Kate Smoothy from Web Hive Digital is a TikTok creator.
Smoothy shares that captions, hashtags, and video descriptions are a core part of her strategy. She says:
Smoothy credits the inclusion of video information tactics with the success of her “super low effort marketing hack video.”
@webhivedigital Not enough people know about this super low effort marketing hack to get interactive video on your website. I’ve got it on mine #websitetips #websitetipsandtricks #digitalmarketing #marketingtips #websitesyouneedtoknow ♬ original sound – Kate Smoothy | Websites & SEO
The video has 92,400 views, and amassed 5,913 likes, 91 comments, and 740 shares.
The keywords used in the video description, within the text overlay and within the video description have communicated to TikTok what the video is about. This resulted in the video ‘ranking’ for the search term ‘marketing hack’ and ‘marketing tips’ within TikTok’s search feature.
How to use video information
The top tip from TikTok experts is to conduct keyword research using the TikTok app, then use keywords in your video, captions and hashtags.
@socialby.lu Take advantage of the search bar results to see what others are looking for and create content to attract the right audience, make your account relevant, get more views and more followers! This is the easiest way to create a TikTok strategy aligned with your niche and according to the platform’s enhanced SEO! #tiktokseo #tiktokcontentideas #contentcreatortips2022 #growyourtiktok #socialmediastrategist #ugccreator #socialmediatipsandtricks #greenscreen ♬ Hold Me Closer – Elton John & Britney Spears
TikTok is clear that device and account settings receive lower weight in the algorithm.
Some of the more obvious factors include language preference and country setting. It makes sense that users want to see videos in the language they speak.
TikTok also includes device type in its algorithm. They may prefer to show you videos that your device can play seamlessly since this would lead to a positive user experience for people using older phones or smaller screens.
In recent months there has been a lot of talk from TikTokers about a change in the TikTok algorithm and how TikTok now prioritizes keywords.
If you search “TikTok Algorithm Change,” you’ll find people saying a lot of the same thing – TikTok SEO is becoming more prevalent.
@coach.alexrob NEW algorithm changes for TikTok! If you are a business owner or content creator, in this video I break down all the new changes happening to TikTok, you definitely want to make sure you are using some of the key features such as SEO, improved analytics and making your content longer form. #tiktokforbusiness #tiktokforcreators #socialmediaforbusiness #tiktokseo ♬ Trap Sax – Nish
Interestingly, TikTok doesn’t seem to mention “keywords” in relation to their algorithm anywhere in their documentation.
But that doesn’t mean that keywords aren’t important.
It’s no coincidence that TikTok increased video descriptions to 2,200 characters. In their announcement via the app, TikTok did say:
“Increased characters gives creators a chance to ‘generate engagement while becoming more searchable and better recommended by TikTok to viewers.”
TikTok also mentions captions and hashtags, which both contribute to FYP.
Captions and hashtags are words that help contextualize videos. If captions are a contributing factor, it suggests that words – or keywords – contribute to the TikTok algorithm.
We also know that TikTok users can limit content based on keywords (more on that later).
To further explore TikTok SEO and how this transpires on the world’s most loved search platform, Google. We ran some tests to explore Google’s indexation of TikTok videos.
When you search for “TikTok recipes” on Google, you’d expect to return TikTok videos. But what we found was the contrary.
Google prioritized websites sharing TikTok’s viral recipe trends. TikTok ranked with a tag page in the eighth search position. Considering the relevancy to the search term, this isn’t an overly strong rank.
In the Video results, TikTok ranked sixth below five YouTube videos. It makes sense that Google would prioritize its owned channel, YouTube, above TikTok.
It is worth noting that videos featured in the TikTok recipes tag all featured the hashtag #recipes in the caption. Captions help the TikTok algorithm sort videos by topic and could even boost visibility via Google search.
As shown in the screenshot, the caption includes the hashtag #recipes, suggesting that keywords are relevant to the TikTok algorithm.
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Let’s clear up some commonly held misconceptions about TikTok.
Posting 1-3 TikTok videos daily is a common recommendation for new TikTokers. However, TikTok’s guidelines make it clear that it’s not required for growth.
That said, it may be useful to test different videos. TikTok’s documentation advises that experimenting with videos you share and posting quality content is more useful to keep an audience engaged.
The good news is: you do not need to be in the creator fund to increase your chances of discoverability.
Those in the TikTok Creator Fund are more likely to earn increased engagement, but this is because these TikTokers know how to create great content that engages the community.
Although TikTok started as an app with seven-second videos, the maximum video length has since increased.
Within the app, you can create videos that are 15 seconds, 60 seconds, or three minutes long.
Alternatively, you can create extended videos and upload them to the TikTok app.
TikTok doesn’t mention longer videos earning favor in the algorithm, but they do seem to be sharing reasons why longer videos are engaging with creators.
@rachforaday make longer videos to get more views – it’s not me saying it – it’s the algorithm ! #tiktoktips #socialmediatips #makelongertiktoks #tiktokhacks #getmoreviews ♬ longer TikToks getting more views – Rach • Social SEO Expert
To give TikTok credit, it’s taking action to safeguard and diversify recommendations in the FYP.
With a recommendation system, it would be easy for TikTok to become repetitive, showing only similar videos. Equally, it could be easy for TikTok to show unwanted content to its viewers.
TikTok is taking measures to make TikTok a better place for everyone. Here’s what TikTok won’t show in the FYP.
TikTok says that too much of anything can get tiresome.
For this reason, TikTok won’t show duplicate content in the FYP. Plus, diversifying the FYP keeps users exposed to a range of ideas and perspectives.
The TikTok algorithm works to deliver the platform’s mission to inspire creativity and bring joy.
To achieve this, TikTok avoids recommending similar content around potentially problematic subjects such as extreme dieting or fitness, sadness, or breakups.
TikTok wants to protect its users from viewing content that may cause distress if viewed together but might be okay as a single video.
This type of restriction is positively compounded by the “not interested” and “keyword filtering” features.
TikTok lets users control what they want or don’t want to see on the platform.
Viewers can press and hold the screen on any TikTok video and select any of the following options:
If a viewer clicks “Not interested,” you can expect this to influence the algorithm and their FYP.
Users can tell TikTok what they don’t want to see by heading to the menu in the top right and navigating to Settings and privacy > Content preferences > Filter video keywords.
Here, you can add keywords and filter videos from users you’re following and/or the FYP.
In its commitment to keeping the app a safe place for all, TikTok introduced measures to protect its younger users.
Children or teenagers under 18 can’t feature content on the Explore feed – meaning their content and profiles are not so easy for other TikTok users to come across.
Some top TikTok creators provide some best practices for creating video content that might gain the algorithm’s favor.
TikTok Pro Accounts provide more detailed analytics to creators.
By creating one, you’ll be able to see insights on:
If you’re a lover of in-depth analytics, this might be for you.
But it’s important to note that TikTok’s guidance advises against creating content primarily around analytics. Instead, think of the bigger picture when creating content.
Finding a niche on TikTok gives you a greater understanding of the bigger picture.
If you know what niche you fall into, you can explore topics using the search bar and see exactly which videos perform well, so you can recreate something like them.
@secretsocialari You Just Need To Learn The Right Way! #tiktokgrowth #tiktokgrowthtips #socialmediatips #viraltiktok ♬ Lookmeinmyeyes – Iloveslowedmusic 
Keywords clearly have advantages, as shared above.
Remember to opt for hashtags highly relevant to your video or niche for a chance to feature in the top lists for keywords.
@brooklynsocial.co How to find trending hashtags for your niche @Brooklyn Social | TikTok Coach @Brooklyn Social | TikTok Coach #trendinghashtags #socialmediacoaching #marketingtips ♬ original sound – Brooklyn Social | TikTok Coach
No matter how much the algorithm changes, music and trending sounds are likely to have a place on the TikTok platform.
Remember, trending sounds and music aren’t always about voiceovers and viral dance moves.
You can use them to introduce your brand, make them relatable in your niche and stand out.
TikTok’s editing tools allow users to create and edit eye-catching, high-quality videos within the app.
TikTok creators express the importance of creating engagement early on, so try to edit your videos in a way that captures the user’s attention in the first three seconds.
@jimmy_talbert 9 video hook templates. #marketing #socialmediamarketing #videomarketingtips #tiktokmarketing ♬ Shout Out (No Vox) – Chris Alan Lee
Your comment section is a trove of video ideas! And you can reply to comments with a video.
This feature puts your reply in the comment section in video format.
You can bet other commenters have the same questions, so they’re likely to click through and join you in your next video.
Somewhat contrary to the long-form video format, shorter videos in series can still be effective.
Henry Purchase from A Couple Things To Do has grown a TikTok following to 193,000 followers. Purchase shares destination and activities for couples. He says:
@acouplethingstodo Replying to @metaltirana_al our most popular question answered! Have you guys been? #milan #fyp #italy #qctermemilano #stormroom #travelcouple #acouplethingstodo #traveltips ♬ original sound – Ian Asher
Love it or hate it, TikTok is standing the test of time as its generous algorithm lends itself well to fast growth.
With a little commitment, brands can reach thousands of people in no time.
Although high-quality videos are preferred, simple to-the-camera videos can earn just as much visibility.
The post How the TikTok algorithm works: Everything you need to know appeared first on Search Engine Land.
Original source: https://searchengineland.com/how-tiktok-algorithm-works-390229
Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls.
Some history. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Then in April 2022, Microsoft announced a name change, a user agent name change, for BingBot.
January 2023. Next month, in the coming weeks, the new BingBot user agent will be responsible for 100% of all crawling from Bing. Fabrice Canel wrote, “will go to 100% early January” for BingBot’s new name. He added they are still at 50% now because they wanted to be extra safe.
Old user-agent. Microsoft said it would stop using its historical user agent by the Fall of 2022. That user-agent looks like this:
Mozilla/5.0 (compatible; bingbot/2.0; +https://www.bing.com/bingbot.htm)
New user-agent. Bing will use a user-agent that identifies the specific version of Microsoft Edge is crawling your site. Here is the format for both desktop and mobile:
Desktop – Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +https://www.bing.com/bingbot.htm) Chrome/W.X.Y.Z Safari/537.36
Mobile – Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; bingbot/2.0; +https://www.bing.com/bingbot.htm)
“W.X.Y.Z” will be substituted with the latest Microsoft Edge version Bing is using, for eg. “100.0.4896.127″.
Why we care. You probably should have been prepared for this change since it was announced back in 2019. But in any event, this change can impact your site if you have any user agent detection methods for BingBot. Make sure to test your site to see if it supports the new user agent. Most sites probably do not need to worry about this, but if you have done any advanced bot detection, you may need to take steps to update those scripts.
The post Microsoft to go fully live with new Bingbot user-agent change in January 2023 appeared first on Search Engine Land.
Original source: https://searchengineland.com/microsoft-to-go-fully-live-with-new-bingbot-user-agent-change-in-january-2023-390710
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TODAY ONLY: Get 1p veg at Iceland!
For today only, frozen supermarket giant Iceland is selling fresh and frozen vegetables for just 1p! All veg that is usually prices at £1 is up for grabs for just one penny when you shop online today, December 21st.
This exclusive offer is applied when shoppers buy three packs of veg online. Enter the code THREEVEG at the checkout. Customers who spend £40 or more are also eligible to receive free next day delivery on their orders.
In this flash sale, you can grab all the veggies you need to keep you going this Christmas season. UK supermarkets are battling it out to provide the cheapest vegetables they can this year. Whether you are looking for sprouts, cabbage or cauliflower, you can get all the trimmings you need for just 1p each.
Shoppers need to act fast – this offer only applies today, 21st December. All items available in the offer have best before dates for after Christmas Day, ensuring your produce stays fresh for the big day.
The post TODAY ONLY! 1P VEG AT ICELAND appeared first on MoneyMagpie.
Original source: https://www.moneymagpie.com/make-money/today-only-1p-veg-at-iceland
Home Business Magazine Online
As a medical professional, you have a lot on your plate. You have patients who often need your attention, and you have other responsibilities that take time away from being able to care for them. However, there is one way to ensure that you’re up-to-date with the latest advancements in medicine: you learn many things by attending medical conferences and improving your practice.
You should also see networking as a great opportunity to learn more about your field and meet other professionals. Networking can help you build relationships, which might lead to new business opportunities or even new employees.
Networking can also help you find employment opportunities. If you’re looking for a new job, networking is a great way to discover companies that might be hiring. You don’t have to know what job you want before networking events; instead, focus on building relationships and learning about different industries and companies.
Attending medical conferences allows you to know what the latest in industry research is.
You can learn about new treatments and therapies, new medical equipment available for your practice, and the latest developments in your specialty.
Medical conferences can also help build your professional network. You’ll have the chance to meet other doctors and medical professionals from around the country and learn about the latest treatments from other specialists.
One of the fantastic benefits of attending a medical conference is meeting and networking with other experts, professionals, and like-minded people. This is an excellent way to learn from them, share ideas and experiences, and establish new relationships. These are some of the greatest advantages of attending these events says CEO of Coat Connect.
One of the benefits of attending a medical conference is that you can learn about new ways to improve patient care and save money. Some of these improvements may require investing in new technology or processes, but they are also likely to reduce costs.
For example, you might learn about a new imaging study that can replace an older one you’ve used for years. That would mean increased revenue because the insurance companies will reimburse you at a higher rate for the newer procedure while saving money on supplies like radiology film and x-ray equipment needed by both practices (because fewer items would need to be purchased). Or perhaps there’s a drug therapy option for one of your patients that has been shown to yield better results than current treatments and it costs less too.
The discounts you can take advantage of at a medical conference are not limited to products and services. If you attend a medical conference, you’ll be able to take advantage of discounts offered by medical suppliers. These offers include everything from stethoscopes and blood pressure cuffs to operating room supplies like surgical instruments and gloves.
Discounts can be applied directly to your practice’s bottom line or used towards items that may only have nominal costs but represent significant savings over time. Benefits include:
Attending a medical conference is a great way to network, learn and save money. The following are some of the most common benefits that attending medical conferences can provide:
Attending a medical conference can be an investment in your practice. The information you learn from attending a conference can benefit your practice and help you improve the quality of care you provide to patients. By attending medical conferences, physicians gain access to new research about the latest treatments for diseases affecting their patients and learn about new treatments available for chronic conditions like diabetes or heart disease.
The post How Attending a Medical Conference Can Benefit Your Practice appeared first on Home Business Magazine.
Original source: https://homebusinessmag.com/businesses/success-tips/attending-medical-conference-benefit-practice/
Home Business Magazine Online
Finances are a crucial aspect of any business and therefore need proper planning to help it move from one level to the next. If your company is doing great, but you don’t know how to manage your money, you might not see the impact of that growth.
There are many ways to handle finances, but it all depends on the type of business that you run. While hiring a good accountant for your company is essential, understanding your finances is even more critical.
Here are a few tips to help you with this in 2023.
Customers today have embraced everyday banking that allows them to make payments conveniently. A business serious about increasing its annual income will provide multiple payment options for clients to ensure they do not lock out anyone.
For example, modern everyday banking with Netspend visa prepaid cards is one of the payment options that customers who want to manage their spending can use. If you are keen on grabbing every customer, having that as an option will make you the better brand.
One rule of thumb in any business is to avoid mixing personal and business money accounts. There should be a clear line between the two to ensure that you do not mix up the money and end up with unexplainable losses. Opening a business account and dedicating it to purely business funds will help you with your calculations.
You will see a clear distinction between how your company is doing financially and how your personal investments look. You can see where you need to improve by investing more time and energy. Paying yourself a salary instead of channeling your work income to your personal bank account is one way to create that separation.
A company cannot run well without proper financial documents like a balance sheet, profit and loss statement, and cash flow statement. These three documents will outline your company’s financial position at any point and help you see the trajectory of your business.
You can get a professional accountant to help you create the documents or invest in good bookkeeping software. The goal is to have documents where you record all transactions to help you calculate the profits or losses for your company.
You could hire an accountant to manage your money, but you can only ensure that everything makes sense by monitoring the books. Know how each document works to understand how your money is moving.
A little financial knowledge will help you know when something is wrong with your business finances, and you can fix it before everything crumbles. If you are using bookkeeping software, learning to track money’s movements will help you optimize your capital and make profits.
Paying taxes is part of running a company and could jeopardize your establishment if ignored. Consult an expert to help you plan your taxes to avoid legal trouble. You should pay taxes based on your business structure, which is why talking to a professional is good. Also, taxes are time sensitive, and you should know when to pay to avoid penalties affecting your business finances.
Proper management of business finances can propel your company to the highest level possible. You should know where to inject your capital to see maximum growth for your business.
Also, a plan where the company funds its growth will help you avoid huge losses. Manage your business finances better today by following the above tips.
The post 5 Ways to Manage Your Business Finances in 2023 appeared first on Home Business Magazine.
Original source: https://homebusinessmag.com/money/money-management/5-ways-manage-business-finances-2023/
Google has just released updated policy requirements for the month of December.
Their help page reads:
On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language:
Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem. If we see such content or behavior, we may take action, including but not limited to restricting or blocking your ads or suspending your account.
Why we care. All advertisers, even those for Display and Video 360 must adhere to the policies or risk their accounts being suspended. You can review the full policies here.
The post Google updates Ads Policy Requirements appeared first on Search Engine Land.
Original source: https://searchengineland.com/google-updates-ads-policy-requirements-390660
Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the helpful content update “is going to take longer” to complete than the two-week timeline previously given.
I asked several data providers to send me data on what they are seeing with the Google search results during these updates, keep in mind, it is somewhat hard to look at data in aggregate and say this ranking volatility is related to one update over another. But nevertheless, I wanted to share what the data providers are noticing.
RankRanger. Let’s start with RankRanger who sent us data broken out by the start of each update. Generally, but not always, the first few days after an update is rolled out by Google is where you’d see the most volatility. So they went with that premise and sent us data on each update.
Here is an overview of the RankRanger risk index showing volatility by day:
The December 2022 helpful content update was less impactful and less volatile than the first helpful content update, according to RankRanger. You can see from the chart below the average position change was less in December than in August.
Diving deeper, you can see that the average top three, top five and top ten search results, the data says the December update fluctuations were lower in the top five results and substantially lower in the top three.
RankRanger also showed the volatility of the December helpful content update by niche or industry:
The December 2022 link spam update was less impactful and less volatile than the July 2021 link spam update, according to RankRanger. You can see from the chart below the average position change was less in December than in July 2021.
Diving deeper, you can see that the average top three, top five and top ten search results, the data says the December update fluctuations were lower in the top five results and substantially lower in the top three.
RankRanger also showed the volatility of the December link spam update by niche or industry:
Semrush. The folks at Semrush did not try to break it out by the helpful content update versus link spam update, and I don’t blame them for not doing that. They just had their data for the past few weeks since that is when the two December algorithm updates began.
The Semrush sensor has been pretty calm, with a little blip today into the “high” volatility range:
If you drill into each niche or industry, you will see some categories were more impacted than others. It is interesting to see it differ by mobile and desktop search:
SISTRIX. SISTRIX also sent over some data in a different format. Steve Paine from the company told us that they did find evidence of volatility in their data for the link spam update but when it came to the helpful content update, finding such evidence was harder. He said “overall there isn’t a huge movement in SERPs,” the company posted some examples on their blog.
SISTRIX sent me these two additional examples of specific sites hit by these updates:
Moz. Dr. Pete Meyer from Moz told us, “I’m seeing some pretty heavy algorithm flux over this past weekend,” but he has not have had enough time to dig through all the data. Overall, Moz data shows that it has been “a noisy month, Google-wise,” he said. The issue is that it “hasn’t been easy to separate things,” like the other data providers showed as well.
You can see that Mozcast showed a lot of hot weather on December 14th, which is likely related to the link spam update.
seoClarity. The folks at seoClarity sent me a graph showing the day-over-day change in Google search results they calculated across all the keywords in their data. They noticed a spike on December 2nd and then “gyrations” on the 7th, 8th, and 9th and then a massive change on December 15th.
Other data providers. Here is a list of other data providers charts that are available publicly.
Why we care. As I said above, both updates are still rolling out at the time this was published. It is very hard to accurately say that one ranking change in aggregate is related to a specific ranking update when both are rolling out at the same time. That being said, it is likely easier to look at individual sites and know if the site was hit by a link algorithm versus a helpful content algorithm, especially if you look at the links and content for that site.
So you will need to do the due diligence and dig into sites impacted by each update on an individual basis. This just shows you that it appears that these updates did show movement and did cause ranking volatility in aggregate.
The post Ranking data during the December 2022 Google helpful content update and link spam update appeared first on Search Engine Land.
Original source: https://searchengineland.com/ranking-data-during-the-december-2022-google-helpful-content-update-and-link-spam-update-390620
Home Business Magazine Online
The supply chain is a critical part of any business. It’s the process that brings products and services from suppliers to customers. This process can be complex and involves many aspects, including transportation, warehousing, and distribution.
The security of the supply chain is essential to protect your business from evolving threats. As a business owner, you must understand the risks and implement the necessary security measures. Here are a few crucial steps to take to protect your business from evolving threats in the supply chain:
Supply chains face countless threats due to the vast data that organizations need to move and share. Threats to the cyberinfrastructure of a company can have profound implications, both within the organization and with external partners. This is why complying with the NIST cybersecurity framework is so important.
Organizations can identify, protect, respond, and recover from potential cyber threats to supply chains when they adhere to these standards. The framework also allows organizations to stay ahead of evolving threats by providing security systems and protocols that predict future risks and vulnerabilities. You can read more about the NIST framework and how to implement it before going that route.
Regular supply chain audits are essential to protect your business from evolving threats in many industries. Business owners or managers can stay one step ahead and continuously adapt their processes to the newest risks and threats.
Auditing keeps companies up-to-date with developments in laws, regulations, and supplier relationships. You also allow your business to monitor technology updates to deal with any changes efficiently.
Reviewing your business’s internal operations is critical, but an external audit provides valuable insights into potential risks. These risks include cybersecurity issues or foreign currency prices related to imports and exports. As threats continue to change, regular audits are essential for any company to maintain a competitive edge in the ever-evolving supply chain world.
Partnering with trusted service providers in the supply chain is an effective way for businesses to secure their operations from threats. Organizations can develop plans and proactive strategies to identify, address, and respond quickly to potential risks by creating relationships with reliable partners.
Trusted partners can also provide valuable insight into best practices for security and infrastructure, helping strengthen the overall supply chain’s resilience. Working together creates a collaborative network that puts everyone on the same page regarding security strategy, allowing you to implement safeguards quickly if any new threats arrive.
Before working with a service provider, check their qualifications. At a minimum, they should have certifications or licenses to provide the services your business requires.
Complying with the NIST cybersecurity framework, auditing, and bringing in reliable partners can help to address evolving threats. Still, setting a contingency plan in place should be part of your plan.
It doesn’t matter how secure your supply chain processes are or how well you work with trusted partners. Some things can still go wrong, and preparing for unexpected issues is crucial.
For example, say a server crashes or hackers compromise one of your suppliers. An established contingency plan will make the recovery process more manageable. A backup plan safeguards your business so you can bounce back from any disruptions quickly and efficiently, minimizing any potential damage to your supply chain.
Implementing all the above strategies is key to protecting your supply chain from evolving threats. Still, your business is at risk without proper team member training.
Your employees are a crucial part of any supply chain. It’s vital to ensure they have the knowledge and skills to keep your operations running smoothly.
Providing cybersecurity best practices and compliance requirements helps your employees prepare themselves for any potential risks in the future. You also improve their capability in data collection and retention or vendor management.
Educating and training your team is essential to any comprehensive risk management strategy, so prioritize it in your business operations. Ongoing employee education and solid internal processes safeguard your supply chain to withstand any new threats that come its way.
Dealing with evolving threats in the supply chain is a continuous process that requires constant vigilance and attention. Partnering with trusted actors, developing a contingency plan, and prioritizing employee training ensure your supply chain remains resilient and responsive to new risks as they emerge. With these strategies, you can be confident in your ability to weather any challenge that comes your way.
The post How to Address Evolving Threats in the Supply Chain appeared first on Home Business Magazine.
Original source: https://homebusinessmag.com/businesses/security/how-to-address-evolving-threats-supply-chain/
