TikTok Search Ads Campaign launch in U.S.

TikTok search

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.

Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.

Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.

What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.

The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.

The big picture. TikTok’s search capabilities continue to evolve, positioning the platform as a real contender in the search advertising space, and giving advertisers a new way to reach users who are actively seeking specific content.

But. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Original source: https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927

TikTok Search Ads Campaign launch in U.S.

TikTok search

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.

Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.

Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.

What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.

The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.

The big picture. TikTok’s search capabilities continue to evolve, positioning the platform as a real contender in the search advertising space, and giving advertisers a new way to reach users who are actively seeking specific content.

But. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Original source: https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927

8 ways students can make money in their spare time

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

7 ways students can make money in their spare timeIf you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

7 ways students can make money in their spare timeIf you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time

TikTok Search Ads Campaign launch in U.S.

TikTok search

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.

Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.

Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.

What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.

The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.

The big picture. TikTok’s search capabilities continue to evolve, positioning the platform as a real contender in the search advertising space, and giving advertisers a new way to reach users who are actively seeking specific content.

But. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance.

Original source: https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927

8 ways students can make money in their spare time

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

7 ways students can make money in their spare timeIf you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

7 ways students can make money in their spare timeIf you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time

8 ways students can make money in their spare time

Happy freshers week to all the new students out there! As a student, you tend to have quite a bit of spare time. However, it can be pretty sporadic – you never know which days you’ll have off!

Regular paid work can be tricky to maintain alongside studies. But, if you are still in need of some extra cash, there are plenty of ways you can make the most of your spare time when it comes up!

Take a look at these 7 ways that you can make money in your spare time as a student. And, if you need more ideas, take a look at the A-Z Guide to Making More Money.

Put your student skills to work!

As a student, you’re always acquiring specialist skills on subjects others might want to know about.

Earn back a bit of extra cash with tutoring, or offering your skills to teach online for sites like Coursera or Udemy. If devising a whole course sounds like too much, you can always help school students with particular subjects. Maybe you can help with their maths or English homework. Parents are always looking for extra study help for their children, and it’s a flexible job you can start right away.

 

Test out websites

Whenever you’ve got a spare 20 minutes, sites like What Users Do or UserTesting can earn you great money for just trying out a website and reporting back on the user experience. You’ll need to complete a trial run, have a good microphone, and clearly narrate what you do as you do it.

Once you’re approved, sites contact you to arrange assignments. You can take these assignments when you need some extra cash!

 

Sell stock photography

7 ways students can make money in their spare timeIf you have a camera that can take decent quality images, capitalise on the chance to keep a little income trickling in. Sites like iStockphoto are always looking for contributions. Every time someone purchases one of your photos, you receive a small royalty fee.

Take clear, quality photos and submit them. The site itself will often let you know what sorts of themes and content they are requiring.

 

Get crafty!

If you’ve any talent for handicrafts, Etsy was made for the craft enthusiast at home. It’s easy to get started, and once you have some intriguing trinkets, you can advertise them online and start making sales.

Alternatively, you can flip items at home. Gumtree or eBay are perfect for these kinds of sales, and will allow you to make a tidy profit on unneeded goods.

Or, get into ‘flipping’: purchase items at low cost from car boot sales and sell them on for profit. Show off your newfound treasures online and get the best price. Learn how to be “amazing at selling on Ebay” with this article.

 

Take up odd jobs

Whether you’re handy around the house or a willing babysitter, whatever odd jobs you can help out with are available to view on sites like Fiverr or TaskRabbit.

If you’d rather not do odd jobs around the house, you might consider other kinds of jobs as a freelancer. Sites like Upwork and PeoplePerHour make it easy to list your skills, find jobs that people from across the globe need doing, and get to work! They do charge fees for every successfully completed job, but you can still find yourself taking on work which is interesting, and pays you a little extra.

 

Use your driving skills

7 ways students can make money in their spare timeIf you have regular access to a vehicle, why not get paid as you travel round town?

Uber takes a little bit of time to become fully registered with, but if you’re a good driver with a full licence and no issues on your record, you can make extra money from just driving people around. This leaves the earning potential up to you, as you can agree to take passengers whenever it suits you.

 

Sell a book online

Are you passionate about any particular subject? Is there a large audience for it? Do you have a flair for fiction? Put it to use and write a great eBook!

There are lots of great ways you can get your book out there and sell it. Even for a few quid a pop, these things can add up! If your book becomes popular enough you never know what it could lead to.

BECOME A STUDENT NIGHTCLUB PROMOTER

If you love a good party (and as a student, you just might!) then why not make some extra cash from promoting events?

Being sociable and forging strong connections with DJs and nightclubs is crucial to make this work. You will need to convince people that this event is the right one for them, and that starts with your fun personality.

Interested? Read more with our article on how to get paid to party. 

 

Make the most of your spare time as a student, and use these ideas to get started!

The post 8 ways students can make money in their spare time appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/8-ways-students-can-make-money-in-their-spare-time

Work Less, Earn More: The Art of Delegation for Freelancers

Getting distracted, managing work-life balance, or meeting tight deadlines are all struggles of the freelance career. Even the most experienced freelancers with years of practice, trial and error need a bit of help from time to time to manage their workload. The art of delegation for freelancers suits all stages of your self-employed career, too!

You’ve probably wondered if it’s worth the cost of delegating, what tasks you should outsource, and even how to delegate effectively. We’re going to show you that delegating as a freelancer is easy – and frees your time to focus on the money-earning side of things!

Focus on Your Strengths

The key to delegation for freelancers is knowing your strengths and weaknesses

When you do tasks that you’re not very good at or dislike, the process takes up hours of your day. They can also stress you out and reduce your overall productivity. On the other hand, productivity peaks when you’re doing things you love.

The art of delegation for freelancers starts with knowing what you’re not great at doing. Be honest with yourself – and see if you can find someone to take over the task for you! Another benefit is that the overall quality of your work improves, as you have more time to focus on it.

Outsource to other reliable freelancers

You don’t need to hire employees to delegate! Use other freelancers in your network to share the workload. This also helps boost your future opportunities, as they may send work your way, too. It’s a mutually beneficial situation.

Get to know a range of freelancers working within – and adjacent to – your industry. Then, when projects come in that need their expertise, you can outsource that element of the project. Because you’ve found the work, you can take a percentage of their usual cost as a “finder’s fee”, too (usually 10%). Freelancers are always grateful to have a community that sends work their way, so are often happy to give you that small amount as commission – because they’ve not had to work (or pay for marketing) to get the lead.

Outsourcing to freelancers keeps your costs low, too. You’re not responsible for paying their taxes or overheads, so it’s really easy to keep on top of the finances. You simply invoice the client for the full amount, then take your percentage off before you pay your freelancer friend. Remember, that their fee counts as a business expense, so you only need to account for the percentage you retain for the purposes of profit on your tax return.

More time on your hands

Another key advantage of delegation for freelancers is freeing more hours of your day. This additional time can now be used to perfect a skill that might increase the quality of your service or might bring in more business.

You could also use this time to reach out to more people and expand your client network. More free time gives you the opportunity to strategies further and think creatively about new ways to increase your revenue streams. Outsourcing reduces your workload, which might decrease your stress and exhaustion levels. You get more time to focus on the aspects of the job that you enjoy, which leads to feeling more satisfied with your career.

The other bonus of having more free time is, of course, establishing a better work-life balance! This can be difficult when you run your own business, so make sure that when you’re delegating to increase your time, you allow for some of that time to be TIME OFF.

Get a virtual assistant

Delegation as a freelancer means trusting others to take on your tasks

Virtual assistants are a Godsend for many freelancers. They take on tasks like booking meetings and travel arrangements, managing social media, and handling admin like invoices and emails. It can save you SO much time each week – and because this type of work is THEIR skill set, it takes them less time than it’d take you to do, too!

A virtual assistant could handle a specific thing for you, like balancing your books at the end of each month. Or, you could make them a more central part of your freelance business and get them to handle all the admin and even social media stuff, too. Many freelancers use a virtual assistant for small tasks to start with, then build up their role as the business grows.

Improve your tax returns

Your tax returns will be much easier to manage when you’ve got a virtual assistant or bookkeeper managing your invoices and expenses! If your annual tax return gives you a headache, it’s well worth hiring an accountant to do it for you. It’ll cost a couple of hundred quid. However, a good accountant will likely spot where you can save WAY more than that on your return, so it’s always worth investing in.

More than that, outsourcing fees you pay to assistants, other freelancers, and even business coaches can all be offset against your tax bill. So, using freelancers to support your business benefits you financially, too!

How to delegate effectively

The secret to the art of delegation for freelancers is to do it well. Here are some useful tips about delegating tasks properly to get the most out of this experience for both parties.

  • Write a clear brief for the freelancer
  • Include deadlines – and stick to them!
  • Make sure they have the tools to complete the job
  • Be available for them to ask questions
  • Avoid micromanaging – it defeats the point!
  • Always remember to thank your fellow freelance for their work.

The advantage of using freelancers, instead of employees, is that it’s a flexible arrangement on both sides. So, if you find that a freelancer hasn’t completed a project to your high standards, you’re not obliged to hire them again.

More Freelancing Tips

This is just one of many articles we’ve got to help new and established freelancers succeed with their career. Read these next!

The post Work Less, Earn More: The Art of Delegation for Freelancers appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/work-less-earn-more-the-art-of-delegation-for-freelancers

Google Ads adds Video Enhancement for Performance Max

Is it time to rethink your current Google Ads strategy?

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments.

Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing. 

What’s happening. Advertisers reported seeing this feature in some campaigns, with the option being automatically opted-in by default.

Reactions. Some advertisers are wary of Google’s use of terms like “enhance” and “optimize,” suggesting a cautious approach to automated adjustments that could affect campaign outcomes.

  • Odi Caspi, Founder at EffectiveMarketing.uk responded to this update – “Any time Google use terms like ‘Enhance’ or ‘Optimise’ I get nervous”

First seen. This update was first brought to our attention by Natasha Kaura on X:

Bottom line. As Google continues to introduce AI-driven enhancements to its ad tools, advertisers should monitor how these changes impact campaign performance, and adjust settings as needed to maintain control over their creative assets.

Original source: https://searchengineland.com/google-ads-video-enhancement-performance-max-446874

Google Ads adds Video Enhancement for Performance Max

Is it time to rethink your current Google Ads strategy?

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments.

Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing. 

What’s happening. Advertisers reported seeing this feature in some campaigns, with the option being automatically opted-in by default.

Reactions. Some advertisers are wary of Google’s use of terms like “enhance” and “optimize,” suggesting a cautious approach to automated adjustments that could affect campaign outcomes.

  • Odi Caspi, Founder at EffectiveMarketing.uk responded to this update – “Any time Google use terms like ‘Enhance’ or ‘Optimise’ I get nervous”

First seen. This update was first brought to our attention by Natasha Kaura on X:

Bottom line. As Google continues to introduce AI-driven enhancements to its ad tools, advertisers should monitor how these changes impact campaign performance, and adjust settings as needed to maintain control over their creative assets.

Original source: https://searchengineland.com/google-ads-video-enhancement-performance-max-446874

Work Less, Earn More: The Art of Delegation for Freelancers

Getting distracted, managing work-life balance, or meeting tight deadlines are all struggles of the freelance career. Even the most experienced freelancers with years of practice, trial and error need a bit of help from time to time to manage their workload. The art of delegation for freelancers suits all stages of your self-employed career, too!

You’ve probably wondered if it’s worth the cost of delegating, what tasks you should outsource, and even how to delegate effectively. We’re going to show you that delegating as a freelancer is easy – and frees your time to focus on the money-earning side of things!

Focus on Your Strengths

The key to delegation for freelancers is knowing your strengths and weaknesses

When you do tasks that you’re not very good at or dislike, the process takes up hours of your day. They can also stress you out and reduce your overall productivity. On the other hand, productivity peaks when you’re doing things you love.

The art of delegation for freelancers starts with knowing what you’re not great at doing. Be honest with yourself – and see if you can find someone to take over the task for you! Another benefit is that the overall quality of your work improves, as you have more time to focus on it.

Outsource to other reliable freelancers

You don’t need to hire employees to delegate! Use other freelancers in your network to share the workload. This also helps boost your future opportunities, as they may send work your way, too. It’s a mutually beneficial situation.

Get to know a range of freelancers working within – and adjacent to – your industry. Then, when projects come in that need their expertise, you can outsource that element of the project. Because you’ve found the work, you can take a percentage of their usual cost as a “finder’s fee”, too (usually 10%). Freelancers are always grateful to have a community that sends work their way, so are often happy to give you that small amount as commission – because they’ve not had to work (or pay for marketing) to get the lead.

Outsourcing to freelancers keeps your costs low, too. You’re not responsible for paying their taxes or overheads, so it’s really easy to keep on top of the finances. You simply invoice the client for the full amount, then take your percentage off before you pay your freelancer friend. Remember, that their fee counts as a business expense, so you only need to account for the percentage you retain for the purposes of profit on your tax return.

More time on your hands

Another key advantage of delegation for freelancers is freeing more hours of your day. This additional time can now be used to perfect a skill that might increase the quality of your service or might bring in more business.

You could also use this time to reach out to more people and expand your client network. More free time gives you the opportunity to strategies further and think creatively about new ways to increase your revenue streams. Outsourcing reduces your workload, which might decrease your stress and exhaustion levels. You get more time to focus on the aspects of the job that you enjoy, which leads to feeling more satisfied with your career.

The other bonus of having more free time is, of course, establishing a better work-life balance! This can be difficult when you run your own business, so make sure that when you’re delegating to increase your time, you allow for some of that time to be TIME OFF.

Get a virtual assistant

Delegation as a freelancer means trusting others to take on your tasks

Virtual assistants are a Godsend for many freelancers. They take on tasks like booking meetings and travel arrangements, managing social media, and handling admin like invoices and emails. It can save you SO much time each week – and because this type of work is THEIR skill set, it takes them less time than it’d take you to do, too!

A virtual assistant could handle a specific thing for you, like balancing your books at the end of each month. Or, you could make them a more central part of your freelance business and get them to handle all the admin and even social media stuff, too. Many freelancers use a virtual assistant for small tasks to start with, then build up their role as the business grows.

Improve your tax returns

Your tax returns will be much easier to manage when you’ve got a virtual assistant or bookkeeper managing your invoices and expenses! If your annual tax return gives you a headache, it’s well worth hiring an accountant to do it for you. It’ll cost a couple of hundred quid. However, a good accountant will likely spot where you can save WAY more than that on your return, so it’s always worth investing in.

More than that, outsourcing fees you pay to assistants, other freelancers, and even business coaches can all be offset against your tax bill. So, using freelancers to support your business benefits you financially, too!

How to delegate effectively

The secret to the art of delegation for freelancers is to do it well. Here are some useful tips about delegating tasks properly to get the most out of this experience for both parties.

  • Write a clear brief for the freelancer
  • Include deadlines – and stick to them!
  • Make sure they have the tools to complete the job
  • Be available for them to ask questions
  • Avoid micromanaging – it defeats the point!
  • Always remember to thank your fellow freelance for their work.

The advantage of using freelancers, instead of employees, is that it’s a flexible arrangement on both sides. So, if you find that a freelancer hasn’t completed a project to your high standards, you’re not obliged to hire them again.

More Freelancing Tips

This is just one of many articles we’ve got to help new and established freelancers succeed with their career. Read these next!

The post Work Less, Earn More: The Art of Delegation for Freelancers appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/work-less-earn-more-the-art-of-delegation-for-freelancers