Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

New Google Search AI features to help you plan, research and learn

Alphabet Inc.

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week.

The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature. The new capabilities require users to opt-in.

Adjusting AI Overviews

Coming to Search Labs is the ability to adjust the AI Overviews to “simplify the language or break it down in more detail,” Liz Reid, the head of Google Search, explained. Clicking on “Simpler” will give users a more basic AI Overview response; clicking on “Break it down” will provide a much more detailed response.

This functionality refines search results without requiring multiple searches in the same search session.

Here is how it looks:

Applications of artificial intelligence

Refining AI Overviews is coming soon to Search Labs for English-language queries in the U.S.

Multistep reasoning capability

Google Search can now provide multistep reasoning using Gemini step-by-step reasoning logic. “Rather than breaking your question into multiple searches, you can ask your most complex questions, with all the nuances and caveats you have in mind, all in one go,” Reid wrote.

The example provided by Google below demonstrates how multistep reasoning works. The example shows when you’re searching for a new yoga or pilates studio, that is popular in your community, conveniently located for your daily commute, and that also offers a discount for new members. You can ask Google Search to “find the best yoga or pilates studios in Boston and show details on their intro offers and walking time from Beacon Hill.”

Here is how it looks:

artificial intelligence

Multistep reasoning is also coming soon to Search Labs, for English queries in the U.S.

Planning capabilities

The planning capabilities feature gives you the ability to plan what you need directly in Google Search. This will give you choices and the ability to co-create plans with others, it will show you links to recipes across the web, you can export those results, and replace specific plan details with another option within the various plan set. Plus it is not just showing you search results but planning them with you along the way with you.

For example, you can search for “create a 3 day meal plan for a group that’s easy to prepare,” and you’ll get a starting point with a wide range of recipes from across the web. You can swap out parts of the plan, as you wish and then export them to Google Docs or Gmail.

Here is how it looks:

Artificial Intelligence-assisted Generative Search

Planning is coming to parties, date night and workouts in Search Labs later this year within the U.S.

AI-organized search results

Google Search will use AI to group the search results into specific categories. This will help you brainstorm options for your query, Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google told us.  You will be given search results “categorized under unique, AI-generated headlines, featuring a wide range of perspectives and content types,” Google wrote.

Here is how AI-organized search results will appear:

Beacon Hill

This functionality will roll out for dining and recipes, followed by movies, music, books, hotels, shopping and more later this year directly in Google Search for U.S. English results. It is not available as a Google Search Labs opt-in feature.

Lens search with video

Lens search with video enables users to record a video and ask questions while recording; Google will respond to based on the questions asked. “We’re able to take visual search to a whole new level, with the ability to ask questions with video,” Reid said.

This reminds me of Multisearch with images and Circle to search but with video.

Here is how this will work when it goes live later this year.

Boston

Searching with video will be available soon for Search Labs users in English in the U.S.

Original source: https://searchengineland.com/new-google-search-ai-features-to-help-you-plan-research-and-learn-440468

How entity-based strategies can contribute to PPC success

How entity-based strategies can contribute to PPC success

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. 

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. This article dives into how leveraging entities can significantly contribute to PPC success. 

1. Entities for PPC keyword expansion

If you’re struggling to expand your keyword list, taking an entity-based approach could expand your horizons.

Entities are important because of their relationships with other entities. Thinking about these relationships can help you uncover ideas and insights that resonate with different groups of people based on their intent. In short, consider the context and assumptions behind searches and use that to brainstorm new keywords. 

Here are some questions to consider when brainstorming entity-based keywords:

Activities: What are people doing in relation to my product/service?

  • Entity identification: What specific activities or interests are associated with my business and product/service?
  • Entity relevance: How does my product/service relate to these activities as entities?
  • Entity pain points: What challenges do people performing these activities typically encounter?
  • Entity solutions: How does my product/service address and solve these pain points?

Location: Where are people who may need my product/service? 

  • Entity scope: What geographical locations are relevant to my business as entities?
  • Entity presence: Where are the majority of my customers located and how does that relate to location-based entities?
  • Entity associations: What local landmarks, neighborhoods or events can I associate with my business to enhance local entity relevance?
  • Entity impact: How do geographical entities influence consumer behavior and preferences in my target locations?

Season or event: When would people need my product/service? 

  • Entity timing: What seasonal trends or events are relevant to my business?
  • Entity impact: How do seasonal or event-based entities influence my potential consumer behavior and preferences?
  • Entity integration: How can I integrate seasonal or event-based entities into my copy and imagery to enhance relevance?
  • Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement?

By incorporating these entity-based principles into your PPC keyword expansion strategy, you’re building a more comprehensive advertising approach that closely ties into your site’s relevance and authority. 

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2. Entities for improved PPC quality scores

In PPC, it’s relatively easy to determine if your website accurately presents the entities and relationships you want it to; simply check out your quality scores. 

If your website follows an entity approach and the accompanying PPC campaigns are aligned with that approach, you will see high quality scores, which mean lower costs-per-click and higher click-through rates. 

Quality Score is calculated by Google based on three factors that are heavily influenced by entity recognition:

  • Expected click-through rate (CTR): Entities influence the click-through rate of your ads by ensuring that your campaigns align with the interests, intents and preferences of your audience. When your ads resonate with users based on their search queries and interests, they are more likely to click through to your website, resulting in a higher expected CTR.
  • Ad relevance: Entities ensure your ads are relevant to users’ intent, not just matching keywords. By optimizing your ad copy to relevant entities, you increase your chance of delivering ads that match what users intend to find, which boosts ad relevance.
  • Landing page experience: The entities on your landing pages directly impact the landing page experience. When your landing pages provide relevant content that aligns with the entities highlighted in your ads, users are more likely to have their expectations met by your website and a positive experience with it. 

Essentially, the more cohesive the journey from search term to delivered ad to landing page is, the more positive the user experience will likely be. 

Quality score is the search engine’s attempt to evaluate whether you’re delivering content that users want to see. Giving them something that perfectly matches their intent with the final result is a quality search experience. And it’s much easier to account for intent with entities than keywords alone. 

3. Entities for strategic PPC audience targeting

Traditional audience segmentation lets you identify key demographics to target, such as age, device and location. But when you combine those insights with the contextual relevance of entity-based targeting, you hone in on who your audience is and who your audience could be. 

For example, you may be working on the PPC campaigns for a local restaurant. Sure, they may only want to target the local geographic area, but don’t stop there. 

Using entity-based PPC strategies, you would have a campaign targeting the local geographic area and targeting users’ interests, behaviors and relationships with entities across the broader geographic region. This could be a campaign targeting all audiences interested in a local food festival or a campaign targeting users searching for a tourist activity nearby. 

AI-powered targeting options, such as behavior and audience-based targeting, have been used in ad platforms for some time. Custom combination segments can make them even more effective. 

Admittedly, they are a respectable attempt by search engines to find relevant consumer segments that are connected but that may not be directly related to your product or service. If you’re not taking advantage of these audience options, you’re wasting potential. 

The real beauty of entity-based targeting is in the numbers and information it provides, even if it “fails.” Remember that you always learn something from a well-designed experiment. 

By analyzing the data on different audience segments, you can refine your targeting strategy to identify the high-performing segments that deliver the best ROI. You may also discover new consumer groups and behavioral insights that can guide your broader marketing strategy. 

In our earlier restaurant example, they may find that adding a new dish to their menu directly referencing nearby tourist attractions increases the number of out-of-town visitors. I can guarantee they will not discover this by limiting their reach to only a local campaign sourced from Google’s Keyword Planner. 

Optimizing your campaigns with an entity-based approach

I like to think of entities as AI’s attempt to codify the human penchant for assumptions, undertones and subtleties in our communication.

If you’re looking to get ahead of your competition, tailoring your PPC efforts to account for entities is a great approach because so few companies are investing time in it right now. 

Whether you’re a global brand or a local restaurant, incorporating entity-based strategies into your PPC playbook will help future-proof your marketing efforts and drive performance.

Original source: https://searchengineland.com/entity-based-strategies-ppc-success-440488

Navigating Financial Hardships: How to Maintain Your Homeownership Through the IRS Hardship Program

Home Business Magazine Online

In times of financial hardship, losing one’s home can be daunting and distressing for many individuals and families. However, amidst these challenges, avenues of support and assistance are available to help homeowners navigate difficult circumstances and maintain their homeownership. 

One such resource that can provide relief and stability is the IRS Hardship Program. This comprehensive guide will explore how this program works and practical strategies for leveraging it to safeguard your home. So, dive in and investigate IRS hardship assistance.

Understanding the IRS Hardship Program

The IRS Hardship Program, formerly called the IRS Hardship Determination Program, aids taxpayers in financing their tax obligations when they cannot meet or pay them. It primarily operates on solving tax-related issues but can also indirectly support homeownership by reducing financial burdens and creating financial space for individuals to get back on their feet.

Applying for the IRS distinction as a Hardship Assistance

To be eligible for assistance under the tax relief program offered by the IRS, borrowers must provide evidence of apparent financial difficulties. This usually happens when one gives the court a sworn declaration stating that it would be very hard for him/her to pay the whole amount of taxes or even a part of it, which can lead to foreclosure or eviction. Failure to comply with this will result in a warrant of arrest being issued against a person, which subsequently takes him/her to prison. The IRS carefully scrutinizes each case based on ability and may consider factors including income, expenses, assets, and liabilities as guidance in issuing the determination.

Navigating the Application Process

Submitting a tax payment plan under IRS hardship necessitates utmost caution and providing detailed documentation of your financial expenditures. As a vital step, collecting all money-related documents, including revenue statements, bank statements, income tax returns, and debt/expense documents, becomes compulsory. Not to mention, people can make an in-depth justification of their financial difficulties and prove their debt, which caused them to be behind with their taxes.

Seeking Professional Guidance

The IRS Hardship Program can be challenging to navigate, given its intricate processes and stringent requirements. In such circumstances, seeking assistance from experts in tax and finance becomes not just beneficial but often essential. These professionals possess the knowledge, expertise, and experience necessary to provide individuals with the stunning support they need to successfully navigate the program’s complexities.

Tax and financial experts can serve as invaluable guides, offering individuals a roadmap to make informed decisions every step of the way. From understanding the eligibility criteria to compiling the necessary documentation and completing the application process, their guidance can streamline the entire journey, alleviating much of the stress and uncertainty of seeking hardship assistance from the IRS.

Moreover, these professionals play a crucial role in preparing individuals for what to expect throughout the process. By providing clear explanations, outlining potential challenges, and offering strategies to overcome them, they empower individuals to approach the application process with confidence and resilience. Whether addressing discrepancies in financial records, responding to IRS inquiries, or navigating complex tax laws, their expertise can prove invaluable in ensuring a smooth and successful outcome.

Furthermore, tax and financial experts are adept at providing advice tailored to each individual’s unique circumstances. They consider factors such as income, assets, liabilities, and financial goals to develop personalized strategies that maximize the chances of success. Whether someone is facing foreclosure, struggling to meet basic living expenses, or dealing with overwhelming debt, these professionals can offer customized solutions that address their specific needs and challenges.

Exploring Alternatives and Additional Resources

The IRS Hardship Program, while it could be a positive thing for homeowners who don’t have enough money to pay their mortgage payment, you have to review your situation and search other possibilities first. It could include contacting government agencies such as elected officials, nonprofit groups, or community-level initiatives with programs offering sustainable housing-related or foreclosure prevention to the indigent. Broadening the scope and researching the different means of acquired assistance represents an efficient approach that may give hope to house owners who want to keep their houses by finding the help they need.

Conclusion

Because financial hardships are one thing that homeowners can face, they are not the end of the story. A positive way towards this end is by unlocking and harnessing the benefits of the IRS Hardship Program, which can be used by those concerned to overcome difficult times and save their homes in the long run. This could range from seeking to qualify for emergency home-owner relief funds to running application procedures and finally accessing professional help. There are steps that homeowners can take to ensure that they do not lose their most valuable asset, their home. Therefore, if you get into financial problems, try to realize that there is always assistance. When perseverance and optimism fill your heart, you can deal with all the difficulties and continue performing as a house owner.

The post Navigating Financial Hardships: How to Maintain Your Homeownership Through the IRS Hardship Program appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/taxing-times/navigating-financial-hardships-how-to-maintain-your-homeownership-through-the-irs-hardship-program/

The Lonely Road of Running a Business: Finding People You Can Trust

Home Business Magazine Online

By Rona Jobe

Starting your own business is a thrilling adventure, but it can be a lonely journey. Leading the charge on tough decisions can feel incredibly isolating, but it also presents an opportunity to lean into your network. Finding a community or people you can trust is paramount to not only your success but the success of your business. Any CEO who says otherwise is lying.

The Loneliness of Being a Leader

It is no surprise to anyone, that running a business means juggling countless decisions, big and small. You have to know when to pass a task off to a team member or when to do it yourself, and it often feels as if you have to handle everything alone. Self-reliance is a skill that is taught from an early age but it is counterproductive in a business setting. You need your community of employees, mentors, advisors, and more to thrive. Every business faces unique challenges, and knowing who and when to call makes all the difference.

So, where do you turn when entrepreneurship gets to be too much? There are many ways to move forward, but these three areas of support will deliver you the most positive returns.

Find a Professional Mentor

Engaging with experienced mentors and advisors who have navigated similar paths can offer more than just advice; they can provide tangible, real-world support. They let you explore unconventional ideas that you hesitate to share with your wider team, and they act as sounding boards when you need to talk through decisions.

Mentorship is not just good for culture; it’s good for business. In fact, many organizations see mentorship as a vital tool for business growth. A recent study by Kabbage, Inc.—a global financial services, technology, and data platform serving small businesses—surveyed more than 200 small businesses and found that “92% of small business owners agree that mentors have a direct impact on the growth and survival of their business.”

Before you go searching for your perfect mentor on LinkedIn, you need to take care of the foundational work: identify your objectives and expectations for the mentorship. What do you hope to gain, learn, or shadow during this mentorship? How committed are you in taking the time to meet consistently – what bandwidth do you have? Write it all out, including your aspirations and the goals you’d like guidance on achieving. No idea is too insignificant; from your smallest musings to your boldest aspirations; list them all. Then you can distill your raw thoughts into a plan to present to mentors-to-be. In approaching potential mentors, remember to be flexible and open to new ideas — including who this mentor might be.

One simple place to start your search for a mentor is by asking for recommendations from peers you respect. Ask for connections to professionals who currently live the vision you have for your business or who have successfully managed similar roadblocks along the way. Remember, networking is a collaborative effort, and embracing vulnerability is key to fostering growth and scalability. Approach potential mentors with sincerity and a willingness to share your full story as you seek guidance for your future endeavors.

Join or Create Peer Networks

The age-old saying, “who you surround yourself with matters” still rings true in business and beyond, and networking with fellow business owners has been a game-changer for me as an entrepreneur. There are many, many types of networking groups out there to help you find people you can trust, and often you have to try on a few before you find the “one.”

Peer Advisory Groups facilitate idea-sharing, problem-solving, and support in a safe environment. These groups also provide you with invaluable networking opportunities and help you stay accountable through regular status reports and updates. This last point is crucial because studies show that having an accountability partner, regardless of the type, can increase your chances of success by over 85 percent.

Referral Networking Groups offer a structured approach to building your network and business simultaneously. These groups prioritize referring business to one another and sharing ideas regularly, providing a more formal environment. However, there are also more passive ways to connect with your community of business owners, like joining your local Chamber of Commerce and participating in online forums related to your industry. Keep in mind there may be costs to join some groups, but when you do the math (which I did with a handy calculator because that’s just how my brain works), you’ll often find that the effort and investment of joining a group will much more than pay for itself.

Hire a Strategic Partner

A third option to find people you can trust is to hire a professional consultant to guide and support you. Their services reflect a growing trend towards seeking external expertise, offering to share the load and provide a fresh, impartial perspective. Many entrepreneurs find that investing in this work upfront eliminates lots of trial and error along the way. In fact, more and more organizations are seeking this external expertise and an objective perspective based on the industry’s growth over the past several years.

Consulting offers a confidential space to explore ideas, develop strategies, and collaborate with a dedicated team that can help bring your vision to life. Companies such as mine (LVL-Up Strategies) offer tailored services or insights on how to expand your network and approach your big-picture goals through quarterly action plans.

Bringing In Trusted People and Supportive Systems

Owning a business is immensely fulfilling and doesn’t have to be isolating, despite the tough decisions and moments of solitude. Better navigate through these complexities by expanding your support system through mentorship, networks, and strategic partnerships, ensuring you have trusted people ready to help tackle challenges and celebrate achievements right along with you.

The post The Lonely Road of Running a Business: Finding People You Can Trust appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/lonely-road-running-business-finding-people-trust/

Choosing the Right Pond Pump for Your Fountain: A Comprehensive Guide

Home Business Magazine Online

A pond pump is an essential feature for maintaining the health and clarity of pond water. It circulates the water through filters and fountains to aerate it and prevent stagnation. Choosing the right pond pump for your fountain is crucial. Available in submersible and external models, these pumps are selected based on factors like pond size, water flow rate, and energy efficiency to ensure optimal operation and enhance the aesthetic appeal of ponds.

Adding a fountain to your pond will enhance the beauty of your garden and improve the health of your aquatic environment. The heart of any fountain is its pump, which circulates water and keeps it aerated. However, selecting the right pond pump can be a daunting task, given the myriad of options available. This guide will walk you through everything you need to know to choose the best pond pump for your fountain, ensuring that it is efficient, durable, and suitable for your needs.

Understanding Pond Pump Basics

Before diving into the specifics, it’s essential to understand the basic functions and types of pond pumps. Pond pumps can be categorized mainly into two types: submersible pumps and external (or inline) pumps.

  • Submersible pumps are placed directly in the water and are generally easier to install and maintain. They are ideal for small to medium-sized ponds and operate quietly.
  • External pumps are installed outside the pond and are typically used for larger ponds due to their higher efficiency and longer lifespan. They require more complex installation and are noisier but offer easier maintenance and better energy efficiency for larger volumes of water.

Key Factors to Consider

When choosing a pond pump for fountains, several factors should be considered to ensure you select the best option for your setup:

  • Pump Size and Water Flow Rate
    The size of the pump and its flow rate, measured in gallons per hour (GPH), are critical. A good rule of thumb is to choose a pump that can circulate the entire volume of your pond at least once every two hours. For instance, if you have a 500-gallon pond, you’ll need a pump with a minimum flow rate of 250 GPH.
  • Head Height
    Head height, or the maximum height at which the pump can lift water, is another crucial factor. Measure the vertical distance from the surface of the pond to the highest point of the fountain; your pump’s maximum head height should be higher than this measurement to ensure efficient water flow.
  • Electrical Efficiency
    With rising energy costs, the efficiency of your pond pump is more important than ever. Look for pumps that have an Energy Star rating or those that are known to consume less power while maintaining effective output.
  • Compatibility with Fountain Type
    When choosing the right pond pump, the type of fountain you have dictates the decision. Different fountain designs require different water flow characteristics. For example, a spouting fountain needs a pump that can shoot water upwards, whereas a cascading fountain might need a pump that facilitates a gentle flow.

Installation Tips

Proper installation will be key to maximizing the efficiency and lifespan of your pond pump. Here are some tips to help you get started:

  • Place the pump on a flat, stable surface within the pond to prevent vibrations and potential damage.
  • Ensure the pump is fully submerged in water to avoid running it dry, which can cause overheating and damage.
  • Use a pre-filter to protect the pump from debris and reduce the need for frequent cleaning.
  • Check the electrical connections to ensure they are safe and comply with local electrical codes.

Maintenance and Care

Regular maintenance extends the life of your pond pump and ensures it runs efficiently. Clean the pump and its filters regularly to prevent blockages. During winter, if your pond freezes over, it’s advisable to remove the pump and store it in a frost-free location to avoid damage.

Troubleshooting Common Issues

Even the best pumps can encounter problems. Here are a few common issues and their potential fixes:

  • Low water flow could be due to a clogged filter or debris in the pump. Regular cleaning should resolve this issue.
  • Strange noises might indicate that the pump is running dry or is on an unstable surface.
  • The pump not working at all could be due to electrical problems, such as a tripped breaker or a faulty connection.

Conclusion

Choosing the right pond pump for your fountain involves considering various factors, including the size and type of your pond, the design of your fountain, and energy efficiency. By understanding the basics, considering the key factors, and following proper installation and maintenance practices, you can ensure that your fountain works beautifully and efficiently for years to come.

Investing time in selecting the right pump will pay off by enhancing the visual appeal of your garden and the health of your pond’s ecosystem. Whether you opt for a submersible or an external pump, the right choice will bring tranquility and life to your outdoor space.

The post Choosing the Right Pond Pump for Your Fountain: A Comprehensive Guide appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/right-pond-pump-fountain-guide/

May Mental Health Awareness Month Gift ideas for Hardworking Mompreneurs

Home Business Magazine Online

With May Mental Health Awareness Month in full swing, why not take a moment to celebrate the hardworking mompreneur in your life? Give her a gift that will allow her to take a moment to breathe, reflect and rest. When mompreneurs can take small moments throughout their day, it can lower stress and contribute to greater maternal mental wellbeing. Below are fantastic gifts for the mompreneur in your life:

Comfy Pajamas & a Robe

Comfortable, breathable pajamas and a robe are essential postpartum while you are recovering from birth and they continue to provide comfort beyond the baby years. love 100% cotton, long lasting pajamas from Hanna Andersson. The bonus is you can get matching pajamas for the whole family, if that will bring mom even more joy. A soft cozy robe feels great while relaxing, after a shower, or anytime. I love the robe from Storq that is soft but not too hot.

Weighted Blanket

Weighted blankets can give mom a big hug , a drop in stress and deep rest when she needs it. I love breathable knit blankets like Bearaby.

Herbal Tea

A nourishing cup of tea allows moms to take a mindful moment to feel warmth, and benefit from the herbs. I love the herbal teas from L’AB like Motherwort and Joy .

Lavender Epsom Salts

For mothers who enjoy a bath or a foot soak, I love lavender Epsom salts. This gift invites mothers to take a moment for themselves with the calming benefits of warm water, lavender and magnesium. I love Dr Teals.

Beeswax Candle

Adding a candle to a moment to drink tea, have a bath or foot soak can bring greater mindfulness, ritual and relaxation. Look for 100% beeswax candles.

Water Bottle

A great water bottle can help mothers stay hydrated, which boosts mood and wellbeing. Bonus if it has a straw as many mothers find it easier to drink more with a straw, take a look at Corkcicle.

Insulated Coffee or Tea Mug

For mothers who are coffee and tea lovers, we know how hard it can be to have a warm drink. Small sips of warm coffee or tea can be one of the best parts of the day! Check out an insulated coffee mug from Corksicle.

Earbuds & a Subscription to a Mindfullness App

Taking time to practice mindfulness is one of the best ways to build maternal mental wellness. I recommend trying a few apps to find your favourite. You can start with Calm, Headspace, or Gentle Birth.

Journal w/ Pastels

Journals are an amazing resource for maternal mental health. Moms can use them for: to do lists, processing events and emotions, listing worries before bed, writing down memories with baby, free writing, or anything that feels good. Moms can use pastels to draw in their journals for some art therapy. I love a Moleskin

Top Gift for New Moms: The Nurture Revolution Book

Grow Your Baby’s Brain and Transform Their Mental Health Through the Art of Nurtured Parenting by Greer Kirshenbaum PhD. Thousands of mothers have felt freer in their parenting journey after reading this book. They feel connected to their intuition and connected to their babies and children. Mothers feel more compassionate towards their own transformation and journey in motherhood. Best of all, mothers feel reductions in anxiety and increased mental wellbeing. If there is one book for a new or experienced mother this is it.

Gift list courtesy of Dr. Greer Kirshenbaum of Nurture Neuroscience

Greer Kirshenbaum, PhD, trained at the University of Toronto, Columbia University, New York University and Yale University. Greer has combined her academic training with her experience as a doula and mother to lead The Nurture Revolution: a movement to nurture our babies’ brains to revolutionize mental health and impact larger systems in our world. Greer wants families, professionals, and workplaces to understand how early caregiving experience can boost mental wellness and diminish depression, anxiety, and addiction in adulthood by shaping babies’ brains through simple intuitive enriching experiences in pregnancy, birth and infancy. She offers resources, workshops, and coaching on her website https://www.nurture-neuroscience.com/

The post May Mental Health Awareness Month Gift ideas for Hardworking Mompreneurs appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/gift-ideas-mompreneurs-support-maternal-mental-wellbeing/

Reddit appoints ex-Googler as first VP of Ads Product

reddit new hire

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine.

Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. She also served stints working at Microsoft on Xbox and Outlook.

The new role underscores Reddit’s focus on scaling its ads business globally following its March IPO.

Why we care. Reddit Ads fans that love the platform and use it will be encouraged to learn of Vaidee’s hiring. It demonstrates Reddit’s commitment to improve the platform and add much needed functionality – especially when it comes to AI ad creation.

Reddit has been eyeing entering the search market after achieving 1 billion monthly searches, due at least in part to it’s content licensing agreement with Google. They’ve even introduced Dynamic Product Ads that connect users with products they are looking for or may be interested in.

What Reddit advertisers are saying. Reddit advertisers said the platform needs improvement.

Kyle Golembiewski, Founder at 4Chord Marketing, told Search Engine Land:

“If you want to compare performance/ease of use to that of Meta or Google, it’s heavily lacking in AI creative optimization, which appears to be the future. I’ve found the only way around bots/click farms on Reddit is by breaking an ad group out for each subreddit I’m targeting. That’s unfortunate but not unlike the “hacks” we used to use on other platforms.”

He added, “Reddit, in general, is lower CPC with lower conversion rates. The audiences are quite engaged with organic conversations but less receptive to sponsored ads.”

Gil Gildner, Co-Founder at Discosloth said, “I am a big fan of Reddit Ads in terms of targeting subreddits (very similar to intent-focused searches like Google Ads offers) but the platform itself is very crude and doesn’t offer a lot of fine-tuning or insight. Reddit still has a lot of work to do in terms of branding. Many of our advertisers want to be super cautious with their placements, and Reddit etiquette is notoriously low.”

The intrigue. Vaidee replaces Shariq Rizvi, who built Reddit’s ads platform from scratch over the past five years as EVP of Ads Monetization. Rizvi is leaving the company.

What they’re saying. “Jyoti’s two decades of product management and engineering experience make her uniquely poised to lead Reddit’s Ads products as our business continues to scale globally,” said COO Jen Wong when announcing Vaidee’s hiring.

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Vaidee will be responsible for driving the product strategy, execution, and management of the Ads Product organization at Reddit. She will report to Roelof van Zwol, the VP of Ads Product and Engineering.

Original source: https://searchengineland.com/reddit-appoints-ex-googler-as-first-vp-of-ads-product-440499