Felicity Nicole, Renowned Mentor for Midlife Women, Is the Best-Selling Author of Pieces of Me, and the Visionary Founder Behind the Empowering She Is You Brand
Looking back into her past, which baffles most people, Felicity has dedicated and transformed her life to impact many midlife women over the past decade. Felicity, having zero experience running a business or building a brand led her heart to a dream itching to come alive. Felicity’s transformation began eleven years ago, with a plan from God to follow her sole purpose of becoming a healer. Felicity did not know that this purpose would become so extensive, profound, and impact so many lives; that the rate of success she saw, in such a short amount of time, would blow her mind.
What began as a book sharing her life story, would turn into a blog, turned into a brand, which is precisely what Felicity did. She started with the result and worked backward to map her plan, adding mini milestones to keep her mindset positive. Felicity would learn to use setbacks as a learning experience, she never accepted failure as an excuse to quit, but as a motivator to try a different approach. When Felicity branded She Is You during COVID-19 in 2020, her little blog was dedicated to midlife women seeking reinvention, healing, and fulfillment. She had no idea her baby would become a physical magazine, alongside her number-one international author title, within a few years.
Photo Credit: Megan Holly
How did Felicity accomplish so much in such a short amount of time? Felicity’s approach to work and the obstacles faced are complete determination. She forged a path that would include building a solid business foundation: she applied for the USPTO for the branding name She Is You, and incorporated her business, and great attorneys led Felicity to start with the result and work backward. Contracts, non-compete clauses, NDAs, and everything else to begin bringing people on board. Felicity would learn that everything doesn’t always run smoothly and that the obstacles she encountered helped her to grow, challenge her, and not make her run from her dream.
Her business would have many transformational phases as she learned what worked and what did not. Felicity’s grassroots approach to getting the brand out there was ideal but very taxing at times. Marketing and advertising are costly, and you have to be mindful of where you want to spend your money. She learned to invest in online engagement and social media to drive traffic to her magazine. Felicity taught herself that perseverance, determination, and faith in God will eventually pay off, and it has.
Photo Credit: Megan Holly
Felicity’s journey has been one of trials and tribulations but she is a shining example of never giving up. Felicity now shares her story with others to inspire them to follow their dreams, that nothing is impossible with God, and a mindset to prove to herself that the once-high school dropout can be successful, regardless of what people shared in the past. Felicity enjoys spending time with her family, gardening, and always thinking about the next step to growing her business.
Elevate your work-life balance with innovative essentials designed to enhance your daily routine. From top-notch haircare to shoes that prioritize both comfort and style, these products are tailored for the modern entrepreneur. Indulge in a fusion of sophistication and design with these five must-have lifestyle essentials. You will also appreciate that they can be conveniently ordered online from the comfort of your home office.
Pure Brazilian Hair Care 4-Piece Essential Home Care Kit
Stay frizz-free wherever you go. This gift set includes Anti Frizz Serum leave-in treatment that provides instant shine, locks in moisture, and guards against styling damage. Also features a Deep Conditioning Masque that protects the hair cuticle and repairs damage, leaving hair soft and healthy. The gift set also has salt-free, anti-frizz shampoo that is gentle enough for daily use. The recipient will also love the Keratin and Cocoa Seed Butter Anti-frizz Conditioner that ensures luxurious softness and shine, fortifies the hair cuticle, and protects hair color. The gift set retails for $100 on Amazon.
Formulated and manufactured in Brazil, Pure Brazilian offers the best hair smoothing system on the market. A hallmark of professionalism and exceptional haircare, Pure Brazilian’s products feature an easy-to-apply formula, give radiant shine, strengthen the cuticle, eliminate frizz, and improve hair health by protecting the cuticle. These hair essentials have a special formulation of minimal chemicals to give maximum results. Hair color pops, as cuticles are sealed with moisture.
Alpha Skin Care Intensive Renewal Serum 14% Glycolic AHA
This anti-aging serum is formulated with 14% Glycolic Alpha Hydroxy Acid (AHA) to gently lift away dead skin cells revealing fresh, healthy, younger-looking skin. Perfect for all skin types, the serum is specially formulated with the optimal balance of 14% Glycolic Alpha Hydroxy Acid (AHA) and a pH level of 3.7. Glycolic AHA is an ingredient derived from natural sugar cane which helps reduce the appearance of lines and wrinkles for a younger-looking you. Glycolic AHAs work naturally to gently lift away dead skin cells so new healthy and skin can emerge. Immediately your skin will feel smooth, fresh and healthy, and over time you will see a more radiant, even skin tone. $19.99 on Amazon.
Medical Scrubs Collection Infinity Footwear Infinite Women’s Work Shoes
Featuring extra-thick, feather-light AERON EVA midsoles and heel pads, these all-new shoes are engineered for even more comfort and cushioning. They also have a lightweight mesh upper designed for maximum breathability. All with a sleek, athletic design to help her look as cool as she feels. Also features certainty technology in the insole lining to reduce odor-causing bacteria, as well as removable shock-absorbing latex-free polyurethane insoles with arch support and heel cupping for stability. $99.95 at medicalscrubscollection.com
From breezy joggers and comfy athletic shoes to scrubs, jackets, and petite scrubs, Medical Scrubs Collection offers a vast array of chic fashions for all kinds of occasions.
Make Your Office a Stress-Free Sanctuary w/ the PURGGO Air Eco-Purifier & Freshener
A stinky office will cause anxiety and stress. Freshen up your office with the minimalistic and all-natural PURGGO air eco-purifier & freshener! It’s made with pure and sustainable natural bamboo charcoal, which absorbs & eliminates odor instead of masking it. Fragrance- & allergen-free, the PURGGO is all-natural, non-toxic, and 100% asthma and allergy friendly. PURGGO perfectly combines nature, science, and love. It is a home office essential!
All the product contains is pure all-natural moso bamboo charcoal, one of the most renewable natural resources in the world and Mother Nature’s purifier, which has been carbonized and activated at 1110°F – 1300°F (600°C – 700°C). Bamboo charcoal is a tried and tested air cleanser that’s been used in Asian countries for thousands of years. On top of this, it lasts for 365+ days (longer lasting than any product available worldwide) and works continuously in the background! Retails for $25.99 on Amazon.
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays.
The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first.
However, it appears Google is confident these issues will be ironed out ahead of time as Dan Taylor, the company’s vice president of Global Advertising Strategies, confirmed it is still on track for a cookieless Chrome in the second half of 2024 as planned. With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign.
Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation. He also noted that both advertisers and publishers have been reluctant to invest in cookie alternatives.
Moving forward. Advising how advertisers should navigate a cookieless world, Taylor suggested overcoming signal loss by prioritising the following:
AI investment.
Refined targeting.
Measurement and ad delivery strategies.
Taylor also suggested providing more information and control to consumers. For instance, letting them know when their data is being used and explaining the value it brings. He added:
“Reminding consumers in the moment when use of their data is actually delivering value to them is far more powerful because they can decide whether or not that data is useful to provide at that moment or whether it’s an experience they find creepy or don’t want. It’s not viable for us to just recreate the same technologies under a new guise.”
Investing in AI. Taylor reiterated the importance of using AI to reach your target audience in a cookieless environment. He concluded:
“Digital marketing was built on the promise of precision and when that precision goes away, your predictive capabilities need to go up. Fortunately, we think AI is at a point where it’s going to take the industry into the next decade of innovation.”
“For businesses, you can either ignore these enforced changes until it’s no longer tenable, or you can start investing in AI and become a more adaptable, versatile organisation.”
Why we care. Marketers still heavily reliant on targeted advertising through third-party cookies should act promptly to explore alternative methods for reaching high-value consumers. Failing to prepare could have catastrophic consequences for campaign performance.
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Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns.
Below is a breakdown of what’s new.
New Features:
Google Display ads to Performance Max migration. Editor now supports the migration of Display campaigns to Performance Max campaigns.
PMax migration with experiments. Editor now lets you create and manage experiments in Performance Max, so you can compare PMax campaign performance against other campaign types. There is also added support for Display to Performance Max migration. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance.
Suggested fields for “Add Responsive Display ad” recommendation. The “Add Responsive Display ad” recommendation in the Editor now provides recommended fields, making it easier for you to create responsive display ads. This recommendation automatically generates a new ad with pre-populated text and images, streamlining the ad creation process.
Reserve CPM bidding strategy. Editor now supports Reserve cost-per-thousand-impressions (CPM), a bidding strategy similar to Target CPM. Most campaigns, excluding Video Sequence campaigns, that already support Target CPM can be upgraded to Reserve CPM with a one-time option. It’s important to note that the transition from Reserve CPM to Target CPM is not allowed in Google Ads Editor version 2.6.
Multi-asset responsive video ads. Editor now allows multi-asset ads for video campaigns, enabling you to include up to 5 videos, headlines, long headlines, descriptions, and calls-to-action for each responsive video ad.
Paused by system. Editor now lets you filter different “Paused by system” reasons, giving you the ability to review and potentially enable paused ad groups in bulk when necessary.
Inline audiences. You can now use inline audiences in Editor directly on ad groups and asset groups. Instead of attaching a shared named audience from the library, you can now utilize demographic and audience signals directly on the ad or asset group.
Third-party measurement settings. You can now easily manage and customize third-party measurement settings for your campaigns, including Video, Demand Generation, and Performance Max, at the campaign level.
Why we care. The new features have been designed to streamline ad creation, facilitate easier campaign performance reviews, and offer additional asset upload options for more effective responsive video ads.
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Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.”
Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation.
What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting for PMax campaigns in the Google Ads Help Center, a spokesperson replied:
“It intentionally doesn’t show channel-specific KPIs because looking at aggregate ROAS or CPA for a single channel within Performance Max can actually be misleading and doesn’t accurately represent the value of a given channel.”
“One channel may seem better than another with stronger ROI on average. However, this doesn’t account for the marginal cost of the next conversion on that channel. The ‘best’ channel in one auction isn’t the best option in another auction.”
“Performance Max makes a real-time decision about where to place your ad based on which inventory it predicts will deliver the most cost-efficient, high-ROI conversion at that moment.”
Reaction. Julie F Bacchini, President of Neptune Moon LLC, shared a screenshot of the exchange on X and commented:
“New PMax questions answered from Think with Google… From the first answer… Paraphrased – we won’t show you the stats for channels within PMax because you might get the wrong idea about their performance if you actually see it.”
“Trust us to always do what’s best.”
Why we care. Advertisers want more transparency in how their campaigns are performing because even though AI can be highly effective, it’s not perfect. And since Google’s products are designed to benefit Google rather than advertisers, many would feel more comfortable having insights to ensure that decisions about their campaign performance prioritize their brands rather than Google.
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Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel),” Google wrote.
Where it works. This new carousel beta is generally for hotels, restaurants, vacation rents, products, and events. Each tile in the carousel may have information from your site about the price, rating, and images for entities on the page.
What it looks like. Here is an illustration of what this looks like within Google Search:
Guidelines. The generic Google guidelines apply here but in addition, with this specific carousel, Google added these additional guidelines:
Use of generic types is allowed. However, to use recommended properties, you must use the respective types. For example, to use amenityFeature, use the LodgingBusiness type.
Use of additional or extra fields is allowed, but may not appear in the rich result.
You can learn more about the technical implementations and guidelines, including code examples and troubleshooting help over here.
Why we care. If you have a local business or product or event website that can make use of this beta carousel, you might want to give it a try. Rich results often can help get your website more visibility in search and a higher click through rate to your website.
But you need to implement the structured data and track the results to see if it is worthwhile.
The gaming industry is an excellent place for businesses and entrepreneurs to enter a market full of potential. Not only are there ways to capitalize on business opportunities in gaming, but it offers fast expansion and changing terrain.
The only thing that can compare to the industry’s diversity—which includes everything from classic video games to mobile gambling, and cutting-edge concepts like sweep coins casinos—is its potential for growth and profitability.
Leverage Emerging Technologies: Virtual and Augmented Reality
Integrating Virtual Reality (VR) and Augmented Reality (AR) technologies into the gaming industry has sparked a revolutionary shift, paving the way for experiences that blur the lines between the digital and physical worlds.
VR immerses players in entirely virtual environments, offering a level of interaction that traditional gaming platforms cannot match. This immersion is achieved through headsets and controllers that allow players to feel as if they are indeed inside the game world, engaging with objects and characters in a highly realistic manner.
AR, on the other hand, enhances the real world by overlaying digital information onto the physical environment, enriching users’ perceptions and interactions with their surroundings. This fusion of real and virtual elements opens up new dimensions of gameplay, making everyday settings the backdrop for extraordinary adventures.
Games developed for VR can be broadly categorized based on the nature of the gameplay and the devices they are designed for, ranging from open-world and non-linear to more structured point-and-click experiences. VR gaming has found its way onto various platforms, including PCs, mobile devices, and game consoles, each offering unique advantages and catering to different preferences among gamers.
For instance, PC-based VR games leverage computers’ processing power to deliver detailed virtual worlds at a lower cost than dedicated VR headsets. Mobile VR games, accessible through smartphones, offer a more accessible entry point for experiencing VR. In contrast, console-based VR games appeal to the existing gamer demographic looking for new experiences on their preferred platforms.
The diversity of game genres that benefit from VR and AR technologies is vast. VR shines in genres such as shooting, racing, and horror games, where the immersive nature of the technology can enhance the realism and emotional impact of the gameplay.
Meanwhile, AR games explore innovative gameplay mechanics through real-time strategy, multiplayer, and virtual character simulators, allowing players to interact with game elements superimposed onto the real world.
Utilize the Sweeps Coins Casino Model: Understanding Sweeps Coins and Business Opportunities
Sweep coins casinos operate within a unique legal framework, offering an alternative to traditional online gambling. Sweep coins are a virtual currency that players can use to play games without directly wagering real money, yet they can redeem winnings for real cash or prizes. This model allows entrepreneurs to start their own sweep coins casinos or develop games for these platforms.
By tapping into the legal online gambling market with less regulatory friction, you can capitalize on business opportunities in catering to a niche audience looking for casino-style gaming experiences without the legal complexities of traditional gambling.
The framework surrounding sweep coins casinos opens up vast entrepreneurial avenues, presenting a less encumbered pathway for launching online casinos or creating games tailored to this unique market.
Entrepreneurs and developers can thus engage with the legal online gambling market with reduced regulatory hurdles, tapping into a specialized audience eager for the casino experience minus the legal intricacies often linked with traditional gambling ventures.
Develop Mobile Gaming Apps: Market Growth and Monetization Strategies
The mobile gaming sector is on an impressive growth trajectory, with forecasts predicting the market size will expand from USD 141.71 billion in 2023 to USD 300.47 billion by 2028, highlighting a Compound Annual Growth Rate of 16.22%. This surge is partly fueled by the global pandemic, significantly boosting the industry’s role in providing entertainment and social connection during isolation.
Moreover, the evolution of smartphone hardware and the advent of 5G technology has enabled the creation and enjoyment of AAA-quality mobile games, thereby attracting a broader audience.
The global mobile gaming market is characterized by diverse genres, including casual puzzle games, endless runners, role-playing games (RPGs), strategy and simulation games, and more. Casual puzzle games, known for their quick gameplay sessions and simplicity, have been particularly successful, with titles like “Candy Crush Saga” generating significant revenue.
RPGs have also become popular, offering immersive narratives and deep progression systems. The market segmentation extends to various platforms, with Android, iOS, and Windows being the primary ones, each supporting a wide range of gaming experiences.
Monetization strategies play a crucial role in the sector’s economic dynamics. In-game purchases, for instance, have emerged as a significant revenue stream, allowing players to acquire additional privileges or virtual items.
Business opportunities in gaming are furthered through the flexibility of payment methods within games, facilitating this revenue channel. Cloud gaming services also leverage advanced cloud capabilities and global content delivery networks to introduce next-generation interactive and immersive entertainment platforms, further propelling market growth.
Innovate in Game Development and Distribution
Independent game development focuses on creating unique gaming experiences, often targeting niche markets or experimenting with innovative gameplay mechanics. Independent developers can explore creative concepts without the constraints of larger gaming studios, potentially leading to breakthrough hits.
Distribution platforms are crucial in bringing these games to a broader audience, offering developers a way to publish their titles and reach players worldwide. Unique incentives, such as providing sweeps coins for in-game achievements, can enhance visibility and player engagement, making these platforms attractive partners for independent developers.
Marketing strategies tailored to the gaming community are essential for promoting casino apps and other gaming products. Social media, influencer partnerships, and community events can significantly build a loyal user base. Engaging with players through platforms where they are already active, such as gaming forums, Twitch, or YouTube, can help create buzz and anticipation for new releases.
Additionally, leveraging the power of gaming influencers, who have established trust and credibility within the community, can significantly boost marketing efforts, driving awareness and adoption of new games or platforms.
Photo by Yan Krukau from Pexels
Final Thoughts
Capitalizing on the business opportunities within the gaming industry requires a blend of innovation, market understanding, and strategic execution. By leveraging emerging technologies, developing mobile gaming apps, utilizing the sweeps coins casino model, innovating in game development and distribution, and employing effective marketing strategies, entrepreneurs and businesses can tap into the vast potential of the gaming sector.
If you’re getting ready to move, buying a new home can be an exciting new chapter in life. But getting your current home ready for the market can be daunting. If you’re feeling overwhelmed and unsure of what to fix in your home to get it as market-ready as possible before listing it, here are five things you’ll want on your to-do list.
1. Maximize Curb Appeal and Landscaping
To make a great first impression, start with curb appeal.
Curb appeal is one of the most important parts of your home because potential buyers will see the front of your home in several ways:
Photos online for people browsing listings
Many buyers will drive by to see your house and neighborhood before deciding if they want to schedule a private showing
Every buyer who does a private showing will see the outside of your home before the inside
Photo by Kindel Media from Pexels
You’ll want to do everything you can to make your home look as stunning as possible from the outside. This includes landscaping, touch-ups to the exterior of your home, and clearing the driveway.
For landscaping:
Mow the lawn
Trim overgrown bushes and trees
Add fresh mulch
Water your plants and plant new ones if there are empty spaces
For the exterior of your home:
Make sure the paint and siding look fresh
Replace outdoor lights that are out
Check for damaged siding and screens
Clean the front door, windows, and shutters
Sweep the front porch and walkway
Power wash the driveway and sidewalk
To get your home as market-ready as possible and in the best position to sell, you won’t want to skip over curb appeal. In fact, 99% of National Association of Realtors members will say curb appeal is crucial to attract a buyer.
When your home is in great shape from the outside, it sets a nice tone for everyone planning to see it on the inside!
Let’s talk more about interior changes you’ll want to take care of.
2. Use Neutral Colors
Neutralizing your home is incredibly important to help more buyers visualize it as their own. If you have bold wall colors like blue, green, or orange, consider repainting with a neutral color like gray, tan, or beige.
If carpeting is old or outdated, consider replacing it with something newer in a neutral color. The same goes for any wallpaper or murals that might not be in style anymore.
The more eccentric colors you have in your home, the more you’ll want to opt for neutral tones. Repainting all your walls to gray might feel stale, but the more neutral your home is, the more widely it will appeal to buyers.
If you have more extensive updates to do, consulting with an interior designer may be worthwhile to help you decide what projects to take on and what to avoid.
3. Depersonalize
To get your home as market-ready as possible, take down as many personal items as you can. Removing photos and personalized décor is important to help buyers imagine themselves in your space.
If you have lots of family photos around the house, you’ll want to put them somewhere they won’t be visible to everyone touring your home.
It might be difficult to detach emotionally, but it’s best to start viewing your home as someone else’s rather than your own. Look at it from the perspective of someone who isn’t you, so buyers have an easier time picturing their family in the house instead of yours.
4. Invest in Staging
If your home is a little empty, or you have an exotic taste in furniture, consider staging.
Staging can be a hassle, especially if you have to move your furniture into a storage facility. But it’s worth the money to ensure your home looks like it belongs in a magazine.
Photo by Vecislavas Popa from Pexels
Staging is especially important if you’ve already moved out and the house is empty. A vacant home is great at showing how big the rooms are, but many people need help visualizing where their furniture will go. Staging helps to get your home as market-ready as possible by helping people visualize how they might want to arrange things when they move in.
Keep in mind that staging can be expensive, and it’s not always worth the cost and hassle. Depending on the condition of your home, its price, and how well-furnished your home is already, staging may or may not be a good fit for you.
If you’re working with a great real estate agent guiding you through the home-selling process, ask them to help you analyze the cost and benefit of staging. Your realtor can help you decide whether the potential return on investment is worth your while.
5. Schedule Photos During Nice Weather
When it comes to taking professional photos of your home, try to do it on a day when the weather is supposed to be nice.
Sometimes life happens, and mother nature isn’t always on our side, but having a sunny sky in the background of your home makes a big difference in the photos.
Most photographers will photoshop a gloomy sky into a blue one, but the natural lighting in pictures will look most authentic when the sun is out and shining.
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses.
The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden.
What the lawsuit is saying. A statement issued by the media groups’ lawyers Geradin Partners and Stek said per Reuters:
“The media companies involved have incurred losses due to a less competitive market, which is a direct result of Google’s misconduct.”
“Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services. Crucially, these funds could have been reinvested into strengthening the European media landscape.”
What Google is saying. Google denies the allegations and has described them as “speculative and opportunistic.” Oliver Bethell, Legal Director, Google, told Search Engine Land in a statement:
“Google works constructively with publishers across Europe – our advertising tools, and those of our many adtech competitors, help millions of websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers.”
“These services adapt and evolve in partnership with those same publishers. This lawsuit is speculative and opportunistic. We’ll oppose it vigorously and on the facts.”
Timing. This lawsuit follows the French competition authority imposing a $238 million fine on Google for its ad tech business in 2021, as well as the charges brought by the European Commission last year, both of which are referenced in the media groups’ claim.
Dutch court. The group chose to file the lawsuit in a Dutch court because the country is well-known for handling antitrust damages claims in Europe. This decision helps avoid dealing with multiple claims across different European countries.
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Deep dive. Read our antitrust trial updates article for information on Google’s legal battles in the U.S., where the tech giant is being sued by the U.S. Justice Department.
YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta.
Content creators can now download the app for free in the PlayStore on Android in the following additional countries:
Argentina
Australia.
Brazil.
Canada.
Finland.
Hong Kong.
Ireland.
Netherlands.
New Zealand.
Spain.
Taiwan.
Thailand.
Turkey.
What is YouTube Create? YouTube Create is a free mobile app that allows you to edit Shorts or longer videos for YouTube. You can also add soundtracks, captions, and more, all directly from your phone.
Why we care. The app helps users to enhance the quality of their YouTube content without the need for additional expensive editing tools or complicated desktop software.
What YouTube is saying. Conor Kavanagh, Lead for Monetization Policy at YouTube, said:
“In September, we announced the beta launch of YouTube Create, a new app that gives mobile creators the tools they need to take their videos to the next level.”
“With YouTube Create, you can easily make high-quality videos with editing tools, effects, filters and transitions all in an intuitive easy-to-use interface.”
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