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YouTube creators can now include more external links on their channels

YouTube is expanding its link listing display on creators’ channel profiles.

The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines.

The new feature will be visible on desktop and mobile to everyone by August 23.

Check out the images below for a preview of the new layout:

Why we care. This is a quick, easy and cost-effective way to promote a brand’s online presence from YouTube. Your subscribers might not know there are other ways to follow your brand, so let them know and start building stronger relationships with potential customers.

Customization. YouTube is also enabling content creators to customize the titles of external links. In addition, links will appear next to the relevant platform icon for glanceability.

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What has YouTube said? A YouTube spokesperson said in a statement:

“We know that links are an important way for creators to share information and recommend products/brands to their communities, so we’re actively working on safer ways for creators to include important links in their content.”

Deep dive. Read YouTube’s External Link Policy to find out what links are eligible, and check out its Link Updates announcement in full for more information.

The post YouTube creators can now include more external links on their channels appeared first on Search Engine Land.

Original source: https://searchengineland.com/youtube-creators-can-now-include-more-external-links-on-their-channels-430635

YouTube enables linking between Shorts and long-form videos

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos.

The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023.

Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a month and are seen by people who may not be subscribed to your channel, so linking this content to your long-form videos could be vital in unlocking your brand’s growth and success.

Are there ads on Shorts? There isn’t currently an option to display pre or mid-roll ads on Shorts –however, linking Shorts to long-form videos provides an opportunity to monetize that traffic, as ad products are available on long-form videos.

How it works. Creators can add a link to any Short they post using a new option now available in YouTube Studio. Once a link has been inputted, it will then appear in the description of the Short video, accompanied by a play button encouraging viewers to tap through to the linked content. Once they hit that button, viewers will be redirected to the linked video, expanding their YouTube experience with your channel, as shown below:

What has YouTube said? YouTube announced the link update via a statement on its blog:

“We know that clickable links help creators direct their Shorts audiences to other types of content, like their long-form videos. By the end of September, we’ll start introducing a safer way for creators to direct viewers from Shorts to their other YouTube content – stay tuned!”

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Deep dive. Read YouTube’s Link Updates announcement in full for more information.

The post YouTube enables linking between Shorts and long-form videos appeared first on Search Engine Land.

Original source: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655

The Unseen Hero: Understanding the Role of Dumbwaiter Lifts in Modern Buildings

Home Business Magazine Online

Dumbwaiter lifts are often the unseen heroes of modern buildings. Their unobtrusive presence masks their importance, providing efficiency, safety, and convenience. Whether it’s a bustling restaurant, a busy hospital, or a multi-level home, the dumbwaiter lift plays an integral role in enhancing productivity and simplifying daily tasks. Let’s delve deeper into understanding the role of dumbwaiter lifts in modern buildings.

What Is a Dumbwaiter Lift?

Before we delve into its roles, it’s important to understand what a dumbwaiter lift is. Essentially, a dumbwaiter is a small freight elevator or lift intended to carry objects rather than people. These compact lifts are often installed in multi-story buildings to facilitate easy and safe transportation of goods from one floor to another. To learn more about the technicalities of a dumbwaiter lift, click here.

Role in Commercial Establishments

Commercial establishments often have to deal with the fast-paced movement of goods across different floors. Here’s how dumbwaiter lifts can be instrumental in these settings.

Restaurants and Hotels

In a busy restaurant or hotel, efficiency is key. Food needs to be moved quickly from the kitchen to the dining area, and dirty dishes need to be cleared away just as swiftly. Dumbwaiter lifts help streamline this process by providing a dedicated pathway for these goods to move, cutting down delivery time and reducing the risk of accidents.

Hospitals and Healthcare Facilities

In hospitals, dumbwaiter lifts serve a multitude of roles. They can transport meals, medical supplies, laundry, and more, helping maintain a sanitary environment by reducing unnecessary human contact. They can also contribute to a more peaceful atmosphere by cutting down on noise and congestion in hallways.

Offices

In multi-story office buildings, dumbwaiter lifts can be used to transport documents, supplies, and even small pieces of equipment between floors. This can save time and effort, especially in larger buildings where going from one floor to another can be time-consuming.

Role in Residential Buildings

While it may not be as common, installing a dumbwaiter lift in a residential building can have significant benefits.

Ease of Transportation

Whether it’s moving groceries from the garage to the kitchen, sending laundry from the upper floors to the basement, or just getting heavy items up the stairs, a dumbwaiter lift can be a lifesaver. It reduces the physical effort required for these tasks and makes multi-story living more convenient.

Safety and Accessibility

For those with mobility issues, the elderly, or families with young children, a dumbwaiter lift can be a valuable addition to the home. It can help avoid potential accidents that might occur when carrying heavy or bulky items up and down stairs.

Energy Efficiency

In the age of sustainability, the energy efficiency of dumbwaiter lifts cannot be overlooked. These lifts typically consume less power compared to larger freight or passenger elevators. This makes them an eco-friendly choice for modern buildings.

The Unsung Hero

Indeed, the dumbwaiter lift is an unsung hero in the efficient functioning of modern buildings. Despite their small size and often overlooked presence, their contribution to productivity, safety, and convenience is immense. Whether it’s a busy commercial establishment or a comfortable home, dumbwaiter lifts play a significant role in making life a little bit easier and more efficient. Their relevance in modern architecture continues to grow, promising a more streamlined and convenient future.

The post The Unseen Hero: Understanding the Role of Dumbwaiter Lifts in Modern Buildings appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/equipment/unseen-hero-understanding-role-dumbwaiter-lifts-modern-buildings/

Lyft starts serving ads on its app

Lyft will start serving ads to customers on its app for the first time this week.

Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey.

The company is also planning to roll out video ads on the app later this year in addition to exploring other ad products such as in-car screens.

How it works. Targeted ads will be served to Lyft customers using data collected via payment methods, ride histories and lifestyle segments. Users will have the option to opt out of targeted advertising, however, they will not be able to opt out of being served ads.

Why we care. It’s important to be open to testing new ad formats and to diversify as much as possible because relying too heavily on one platform or channel can have a devastating financial impact. However, there is a risk of potentially annoying customers if they are bombarded with ads. The targeted ads may also raise privacy concerns, which would not be a good look for advertisers.

Why now? The move comes after Lyft said that ad revenue had exceeded expectations and grown significantly in recent months. So it’s understandable that the company is continuing to invest in this area.

Notably, Lyft’s rival, Uber, launched in-app video ads last month. When the company announced its Q2 earnings last week, it said that advertising revenue exceeded expectations at over $650 million. Given the success Uber has experienced, it makes sense for Lyft to also trial in-app video ads.

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What has Lyft said? Lyft’s Chief Business Officer, Zach Greenberger, told the Wall Street Journal:

“We’re going to continue to invest in our omnichannel strategy that we believe does create differentiation from our competition because we can hit a user on every kind of step and part of their transportation journey, which also includes our massive bike network.”

Deep dive. Visit Lyft’s advertising help centre for more information on its ad product offering.

The post Lyft starts serving ads on its app appeared first on Search Engine Land.

Original source: https://searchengineland.com/lyft-starts-serving-ads-on-its-app-430561

Google Ads API version 14.1 rolls out

Google Ads API version 14.1 is now available – two months after version 14 was released.

The minor update includes additional search term data, new recommendation types and account management assistance.

Why we care. The updated version of Google Ads offers a range of new tools and features to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

Upgrade needed. In order to use some of the new Google Ads API version 14.1 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples are set to be published by Google next week.

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New features. Although there are no breaking changes, there are several new features available through the updated Google Ads system:

Account Management
- Customer.customer_agreement_setting which shows if the customer has accepted the lead form term of service
Assets
- New fields in AssetGroup to show whether the asset group is serving or the reasons why it’s not serving: primary_status and primary_status_reasons
- New fields in AssetGroupAsset to show whether the asset group asset is serving or the reasons why it’s not serving: primary_status, primary_status_details and primary_status_reasons
- New values in the CallToActionType enum: BUY_NOW, DONATE_NOW, ORDER_NOW, PLAY_NOW, SEE_MORE, START_NOW, VISIT_SITE and WATCH_NOW
- New values in the AssetLinkError enum: CUSTOMER_NOT_VERIFIED, UNSUPPORTED_CALL_TO_ACTION and PAGE_FEED_INVALID_LABEL_TEXT
Billing
- New fields in Invoice and AccountSummary: export_charge_subtotal_amount_micros, export_charge_tax_amount_micros and export_charge_total_amount_micros
Campaigns
- New values in the CampaignPrimaryStatusReason enum: HAS_ASSET_GROUPS_DISAPPROVED, HAS_ASSET_GROUPS_LIMITED_BY_POLICY and MOST_ASSET_GROUPS_UNDER_REVIEW
- (Allowlisted accounts only) DiscoveryCampaignSettings with upgraded_targeting: When upgraded_targeting is set to true, you can add a location and a language as an ad group criterion
Criteria
- New enum value: CriterionError.INVALID_DETAILED_DEMOGRAPHIC
- (Allowlisted accounts only) Support for adding LanguageInfo and LocationInfo as an AdGroupCriterion: This is available only for a Discovery campaign with upgraded targeting enabled
Experiments
- New values in the ExperimentError enum: DUPLICATE_EXPERIMENT_CAMPAIGN_NAME, CANNOT_REMOVE_IN_CREATION_EXPERIMENT and CANNOT_ADD_CAMPAIGN_WITH_DEPRECATED_AD_TYPES
Recommendations
- PerformanceMaxOptInRecommendation which recommends creating the first Performance Max campaign in the account
- ImprovePerformanceMaxAdStrengthRecommendation which recommends improving the asset group’s strength of a Performance Max campaign
- MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation which recommends migrating a Dynamic Search Ad campaign to Performance Max
Reporting
- New metrics and segments about new versus returning customers: metrics.new_customer_lifetime_value, metrics.all_new_customer_lifetime_value and segments.new_versus_returning_customers
- New customer_search_term_insight and campaign_search_term_insight views: metrics.search_volume shows the volume range for a search term insight category
Shopping
- New fields for listing groups: ListingGroupInfo.path and AssetGroupListingGroupFilter.path
- New field: ShoppingSetting.advertising_partner_ids
- New values in the CampaignError enum: NOT_LINKED_ADVERTISING_PARTNER and INVALID_NUMBER_OF_ADVERTISING_PARTNER_IDS
Videos
- (Allowlisted accounts only) AdType.DISCOVERY_VIDEO_RESPONSIVE_AD and its corresponding DiscoveryVideoResponsiveAdInfo

Deep dive. Read the Google Ads API version 14.1 announcement in full for more information.

The post Google Ads API version 14.1 rolls out appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-api-version-14-1-430570

Ecommerce brand debuts AI-generated product review summaries

Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced.

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons.

Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company. The highlighting of pros and cons is also a smart play in the era of Google reviews update. I expect more ecommerce brands to provide similar experiences soon because doing good and helpful things for shoppers also tends to be good for SEO.

Review Bytes. The Review Bytes are designed to help shoppers “understand key aspects without having to read reviews” of products. Clicking on a Review Byte generates a Search Keyword that highlights any full reviews mentioning that particular pro or con.

SummaryAI. Below the Review Bytes Pros and Cons is a section called SummaryAI. Newegg calls this AI-generated summary “a comprehensive paragraph summary” that “provides further insights into multiple customers’ opinions with sentences to elaborate on key points.”

What it looks like. Here’s a screenshot showing the Review Bytes for a pair of Sony headphones:

Among the Review Bytes are “Exceptional sound”, “Good Battery Life” and “Amazing Active Noise Canceling”.

And here’s a screenshot showing the Pros and Cons and SummaryAI section for that same product:

The AI summary is:

“The Sony WH-1000XM4 wireless headphones have exceptional sound quality and good battery life. The active noise canceling is amazing, although it can be disorienting for some users. The headphones are comfortable to wear for long periods of time and have convenient touch controls. They can connect to 2 devices simultaneously, making them perfect for work. However, there are some disadvantages, including noise cancellation and mic support issues, charging problems, and high price. Overall, these headphones are highly recommended for their sound quality and features, but users should be aware of the potential drawbacks.”

When Review Bytes will appear. Shoppers will only see these features on Newegg’s desktop website when products hit a minimum number of reviews. Newegg declined to reveal what that minimum is, adding that number may change based on customer use and feedback.

Ahead of Amazon. Amazon was testing AI-generated summaries or product reviews, as we reported in June. However, Amazon’s AI feature hasn’t launched.

The post Ecommerce brand debuts AI-generated product review summaries appeared first on Search Engine Land.

Original source: https://searchengineland.com/newegg-chatgpt-review-bytes-430501

Google warns against content pruning as CNET deletes thousands of pages

Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” This, even though content pruning is a fairly common advanced SEO practice.

What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as:

Pageviews.
Backlink profiles
Amount of time passed since the last update.

What CNET said. Content deprecation “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results,” according to an internal memo.

Clearly, CNET needs better advice on how SEO works. Deleting content does not signal those three things. Publishing relevant, helpful, quality content for your audience is what makes you worthy of greater organic search visibility.

Removing content is not a decision CNET takes lightly. That’s what Taylor Canada, CNET’s senior director of marketing and communications, told Gizmodo:

“Our teams analyze many data points to determine whether there are pages on CNET that are not currently serving a meaningful audience.”
“This is an industry-wide best practice for large sites like ours that are primarily driven by SEO traffic. In an ideal world, we would leave all of our content on our site in perpetuity.
“Unfortunately, we are penalized by the modern internet for leaving all previously published content live on our site.”

Sorry, CNET. Google doesn’t want to reward sites that are primarily driven by SEO traffic. The helpful content system is meant to reward websites that are primarily creating content for users, not search engines.

There is no “penalty” for having old content on your website. Google will not send a manual action notice to CNET, or any site, because you have an article that was published in 2015, or 2007, or 2003, or whatever year.

‘Not a thing’. Before the article published, Google’s Danny Sullivan, via his @SearchLiaison account on X, posted:

“Are you deleting content from your site because you somehow believe Google doesn’t like ‘old’ content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too.”

Sullivan was then asked what to do when old content has broken links, is no longer relevant or can’t be made more helpful. Sullivan’s response:

“The page itself isn’t likely to rank well. Removing it might mean if you have a massive site that we’re better able to crawl other content on the site. But it doesn’t mean we go ‘oh, now the whole site is so much better’ because of what happens with an individual page.”

Except, it is a thing. Well, sort of. Much of this belief that “deleting old content is good for SEO” can be traced back to when Google once advised removing content. After Google launched Panda, a Googler shared this exact advice (emphasis mine):

“In addition, it’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole. For this reason, if you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”

Yes, that quote is from 2011. But logically, it makes sense because we know some of Google’s algorithms, including helpful content, evaluate sitewide signals.

Old and low-quality. If you were to create a Venn diagram – where one circle is for “old content on your website” and the other circle is for “low-quality content on your website” – I would bet good money that there is a big overlap. Much of what passed for “good” content 10 or more years ago probably wouldn’t today. This is especially true for a 25-year-old site like CNET.

Sullivan, in a followup thread with the article author, pointed out that there is more need for nuance in this particular discussion and tried to make it clear that Google has never advised people to delete content simply because it’s old.

Other prominent Googlers, including John Mueller and Gary Illyes, have also advised improving content, instead of removing it, whenever possible. Barry Schwartz has covered many of these points on Search Engine Roundtable:

Why we care. I’ve found that deleting old content can be good for SEO performance. I’ve done it, written about it and spoken about it at conferences and on webinars. To be clear: deleting old content alone – just because it’s old – probably won’t help you much. However, deleting, improving and consolidating content should be part of your SEO strategy because it helps improve your overall content quality – or, as Mueller once put it, “building out your reputation of knowledge on that topic.”

Dig deeper. Why and how to delete content in bulk for SEO, a great case study by Search Engine Land contributor Jared Bauman.

Don’t trust Google’s advice blindly. Gizmodo’s article also featured a great quote Lily Ray, head of organic research at Amsive Digital:

“Just because Google says that deleting content in isolation doesn’t provide any SEO benefit, this isn’t always true.”

The post Google warns against content pruning as CNET deletes thousands of pages appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-warns-against-content-pruning-as-cnet-deletes-thousands-of-pages-430509

The Role of Communication in Stakeholder Management

Home Business Magazine Online

Stakeholder management is a critical aspect of any project or initiative’s success. Effective communication lies at the heart of successful stakeholder management. Engaging stakeholders through clear and transparent communication helps build trust, foster collaboration, and ensure that their interests and concerns are appropriately addressed. In this article, we will explore the pivotal role of communication in stakeholder management and outline best practices for engaging stakeholders in a meaningful and impactful manner.

Establishing Open Channels of Communication

The foundation of successful stakeholder management is establishing open and accessible channels of communication. Stakeholders should feel comfortable reaching out with questions, feedback, or concerns related to the project. Utilizing various communication mediums such as email, meetings, phone calls, and digital platforms ensures that stakeholders can choose the most convenient way to engage with the project team.

Tailoring Communication to Stakeholder Needs

Not all stakeholders have the same level of interest or involvement in the project. Tailoring communication to address each stakeholder’s unique needs is essential for effective engagement. High-level stakeholders might require more detailed and strategic updates, while others may prefer concise and regular progress reports. By customizing communication approaches, project managers can demonstrate their attentiveness to stakeholder concerns and foster a more positive relationship.

Building Trust and Credibility

Transparent and honest communication is vital for building trust and credibility with stakeholders. Being forthright about project progress, challenges, and potential risks helps establish a sense of reliability. When stakeholders believe that project managers are keeping them informed and sharing both positive and negative developments, they are more likely to have confidence in the project’s success and the team’s capabilities.

Engaging Stakeholders Early in the Process

Engaging stakeholders early in the project’s life cycle can prevent misunderstandings and conflicts down the line. By involving stakeholders from the outset, project managers can gather valuable insights, understand their expectations, and identify potential areas of contention. Early engagement also allows stakeholders to feel a sense of ownership and investment in the project’s success.

Active Listening and Responding

Communication is a two-way process, and active listening is just as crucial as effectively conveying information. Project managers should actively listen to stakeholder feedback, concerns, and suggestions. Demonstrating a willingness to consider stakeholder input and promptly responding to their queries fosters a culture of open dialogue and collaboration.

Providing Regular Updates and Progress Reports

Regular updates and progress reports keep stakeholders informed about the project’s status and achievements. Timely communication helps stakeholders stay engaged and reduces the likelihood of surprises or misinformation. Providing updates at appropriate intervals, such as weekly or monthly, demonstrates the project team’s commitment to transparency and accountability.

Managing Stakeholder Expectations

Stakeholders often have diverse and sometimes conflicting expectations regarding the project’s outcomes. Knowing how to deal with difficult stakeholders can often help you prevent your stakeholders from turning into difficult ones in the first place. Effective communication involves managing these expectations realistically and proactively. Project managers should clearly communicate project scope, objectives, and constraints from the beginning. Regular updates on any changes to the project plan and their potential impact on deliverables help stakeholders stay informed and aligned with the project’s trajectory.

Celebrating Achievements and Milestones

Acknowledging achievements and milestones is an essential part of effective stakeholder management. Celebrating successes, whether big or small, demonstrates appreciation for stakeholders’ contributions and support. Recognition of accomplishments motivates stakeholders to remain engaged and encourages continued cooperation and commitment.

In the realm of stakeholder management, communication is the key that unlocks success. Building strong relationships with stakeholders through open channels of communication, active listening, and responsiveness lays the foundation for trust, collaboration, and mutual understanding. By engaging stakeholders early in the process, providing regular updates, and managing expectations, project managers can create a harmonious and productive environment that fosters the project’s ultimate success. Emphasizing effective communication as a core principle of stakeholder management will lead to more positive outcomes, improved stakeholder satisfaction, and greater project achievements.

The post The Role of Communication in Stakeholder Management appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/how-to-guides-management/role-communication-stakeholder-management/

The Impact of New Kitchen Cabinets on Resale Value

Home Business Magazine Online

When it comes to increasing a property’s value, homeowners often invest in various upgrades and renovations. However, one smart and strategic choice stands out from the rest: new kitchen cabinets. These cabinets not only enhance the aesthetic appeal and functionality of the kitchen, but they also have the potential to significantly boost the overall resale value of the entire home.

In this article, we’ll explore the reasons why new kitchen cabinets have a remarkable impact on resale value and examine the key factors that potential buyers consider when evaluating a property.

Your Secret Weapon for Amplifying Resale Home Prices

Ready-to-Assemble (RTA) cabinets have become a popular option for homeowners aiming to improve their property’s resale value within a budget. Unlike traditional pre-assembled cabinets, RTA cabinets are delivered in flat packs and require assembling on-site. This unique approach not only saves costs but also provides multiple advantages, greatly enhancing the return on investment (ROI) for homeowners.

RTA cabinets are more affordable than pre-assembled ones due to reduced manufacturing and shipping expenses. As flat-packed components, they occupy less space during transportation, resulting in lower shipping costs. Furthermore, since they are designed for convenient self-assembly, skilled labor during manufacturing is not required, further reducing costs.

The DIY assembly of RTA cabinets offers significant financial benefits. By opting for self-assembly, homeowners can save on professional installation costs, which often make up a significant portion of kitchen renovation expenses. Although some may choose to hire professionals for assembly, the overall cost is generally lower compared to pre-assembled cabinet installation.

The cost-effectiveness of RTA cabinets is also due to the minimal on-site waste. Precise cutting and measuring during the manufacturing process minimize material wastage during assembly. This not only lowers material costs but also aligns with eco-friendly practices, making RTA cabinets a sustainable choice for homeowners.

The Power of First Impressions: New Cabinets and Buyer Perception

In the competitive real estate market, making a strong first impression is crucial to attracting potential buyers. As homeowners looking to sell, you want your property to stand out and make a positive impact on anyone who visits. New cabinets have the ability to create an impressive and captivating first impression that can significantly influence a buyer’s decision.

When buyers step into a home with a modern, updated kitchen featuring brand new cabinets, they are immediately greeted with a sense of sophistication and style. The sleek design and impeccable finishes of the cabinets convey a feeling of luxury and attention to detail, setting a high standard for the rest of the property.

Not only do new cabinets enhance the overall aesthetic appeal, but they also reflect the practicality of the kitchen. Buyers are attracted to kitchens that offer ample storage and smart organization solutions, making their daily lives easier and more efficient. Well-designed cabinets with modern features like soft-close hinges and pull-out drawers showcase the kitchen’s functionality and enhance its overall attractiveness.

Calculating the Resale Value Boost of New Kitchen Cabinets

To determine the potential increase in resale value from installing new kitchen cabinets, homeowners can follow these steps:

Research Similar Properties: Start by researching recent property sales in your area that are comparable in terms of size, layout, and location. Look for homes that have upgraded kitchens and compare the sale prices to those without recent kitchen renovations.
Estimate Cabinet Costs: Obtain quotes from reputable cabinet suppliers or contractors for the specific type of kitchen cabinets you are considering. Take into account installation costs, hardware, and any additional upgrades you plan to include.
Consult with a Real Estate Expert: Seek advice from a local real estate agent or appraiser who has knowledge about your neighborhood. They can provide insights into the typical increase in resale value associated with new kitchen cabinets in your area.
Calculate Potential ROI: Using the gathered information, calculate the potential return on investment (ROI) by subtracting the cost of the new cabinets from the estimated increase in resale value. Remember that ROI may vary depending on market conditions and the quality of the renovations.

Additional Kitchen Upgrades That Complement Resale Value Boost

Here are some essential kitchen upgrades that work seamlessly with new cabinets to maximize the overall resale value:

Countertops

Enhancing the visual appeal and functionality of your kitchen is easily achievable by upgrading your countertops. Consider materials like granite, quartz, or marble, which not only offer a luxurious look but also ensure durability and long-lasting quality. High-quality countertops can elevate the kitchen’s perception and justify a higher asking price from potential buyers.

Backsplash

A well-designed backsplash can add personality and style to your kitchen while protecting the walls from spills and stains. Choose attractive tile patterns, glass mosaics, or even natural stone to create a focal point that complements the new cabinets. The right backsplash can tie the entire kitchen together, leaving a positive impression on interested buyers.

Appliances

Updating your kitchen appliances can have a significant impact on the resale value. Stainless steel appliances are a popular choice as they provide a modern and sleek aesthetic. Energy-efficient models are also appealing, as they offer cost savings on utility bills. Matching appliance colors and finishes with the new cabinets can create a cohesive and sophisticated look.

Lighting

Well-planned lighting can transform the ambiance of your kitchen and make it more inviting to potential buyers. Consider pendant lights over the kitchen island or a chandelier above the dining area. Under-cabinet lighting can add functionality and style, highlighting the beauty of your new cabinets.

Flooring

High-quality flooring complements new kitchen cabinets and contributes to the overall resale value. Hardwood floors are a timeless and sought-after option, but engineered wood or luxury vinyl flooring can also provide a durable and attractive alternative. Ensure the flooring color and finish coordinate with the cabinets to create a cohesive visual flow.

Fixtures and Hardware

Upgrading fixtures and hardware is a simple yet effective way to enhance the overall appearance of your kitchen. Consider replacing outdated faucets, handles, and knobs with modern and stylish options. Consistency in finishes, such as brushed nickel or matte black, can bring the design elements together and give your kitchen a polished look.

Final Thoughts

Upgrading to contemporary, premium kitchen cabinets goes a long way in boosting the resale value of your home. Not only do they enhance the kitchen’s appearance, but they also improve functionality and organization, which are highly sought after by prospective buyers.

The post The Impact of New Kitchen Cabinets on Resale Value appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/impact-new-kitchen-cabinets-resale-value/

Google Ads launches several new features ahead of holiday season

Google Ads is rolling out several new features ahead of the holiday season.

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Why we care. It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies.

What’s new? Google Ads is launching several new features to help drive efficiency for digital marketers, including:

Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS). This is to help you better understand the performance of categories, brands, product types, and custom labels, giving you the power to make smarter, data-driven decisions.
Local inventory ads update – Google Ads is cutting down the average onboarding time for local inventory ads and has also introduced a new local store unit ad format. You can use this new format to better showcase your brand to potential customers as it combines inventory data from your local product feeds with imagery and information from your business profile.
New A/B experiments – You will now be able to quantify the impact of online-only bidding vs. Smart Bidding for store visits and store sales by running A/B experiments. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future.
Expanded access to the Search top slot – Google Ads has implemented a new interactive ad format that shows business information, such as opening hours, and prompts customers who have shown explicit local shopping intent (like searching “near me”) with productive business actions, such as directions or calls.

What has Google said? The changes to Google Ads were unveiled via an announcement on its blog. A spokesperson said:

“This holiday season is just around the corner, which means one thing: shoppers and retailers alike are working on their checklists. In fact, today’s shoppers are being more intentional with their holiday purchases, with 74% planning their shopping ahead of time.”
“AI-powered tools are transforming businesses’ ability to move faster, better understand the intent of their customers, and engage them in new ways across the path to purchase.”
“Today, we’re excited to share new tools to generate insights and new features to help you do more with Google AI.”

Deep dive. Read Google’s new ads and insights features announcement for more information.

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Original source: https://searchengineland.com/google-ads-new-features-major-update-430450