Meta’s ad revenue up 12% in Q2, exceeding expectations

Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations.

Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to $32 billion in Q2 2023.

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Daily active users. Meta’s Q2 2023 performance also showed impressive growth in user engagement.

  • Facebook’s daily active user count increased by 5% to reach 2.06 billion.
  • The number of monthly active users was 3.03 billion, up 3% year-on-year.
  • The “family of apps” category, which includes Instagram and WhatsApp, saw a 7% year-over-year rise in daily active users, totalling 3.07 billion.
  • The number of monthly active users in this category also increased by 6% to 3.88 billion.

“Year of efficiency”. Meta’s strong performance comes after Zuckerberg implemented a string of cost-cutting measures across the business, including laying off more than 21,000 staff members. He also cut spending in some divisions and restructured the hierarchy of the company.

Why we care. This is the first time that Meta has achieved double-digit growth since the fourth quarter of 2021, with much of its strong performance driven by growth in ad revenue. This sends a clear message that digital advertising is bouncing back after it took a setback due to the economic downturn. Now, forecasters are predicting increased ad spend for later on in the year, which will create more opportunities for marketers.

Earnings report. You can review Meta’s full report here.

The post Meta’s ad revenue up 12% in Q2, exceeding expectations appeared first on Search Engine Land.

Original source: https://searchengineland.com/meta-ad-revenue-up-q2-2023-429918

Don’t underestimate the power of content management by Cynthia Ramsaran

Content marketing growth concept

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.

It’s time to redefine how we manage our creative assets and use innovative solutions designed to unify, streamline, and amplify the content management processes.

Learn how by registering and attending “Don’t Underestimate the Power of Content Management,” presented by Acquia.


Click here to view more Search Engine Land webinars.

The post Don’t underestimate the power of content management appeared first on Search Engine Land.

Original source: https://searchengineland.com/dont-underestimate-the-power-of-content-management-429872

Google search revenue rises 5%, slight increase in total ad revenue

Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year.

A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%).

However, Google’s advertising network was down 5%.

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  • “Our financial results reflect continued resilience in Search, with an acceleration of revenue growth in both Search and YouTube,” said Alphabet Chief Financial Officer Ruth Porat.

Although results surpassed expectations, the single-digit growth percentages suggest that digital ad spend has yet to fully recover to its former glory. Experts predict that this should happen in Q4 of 2023.

Why we care. The better-than-expected performance might suggest that confidence and trust in digital advertising is finally stabilizing following the economic downturn. This is great news for digital advertisers as it suggests ad spend is set to grow as we look toward the hugely important holiday period in Q4.

Leadership in AI. Google’s ad revenue increased by $1.85 billion from the previous year, while YouTube ad revenue was $7.67 billion, up from $7.34 billion in 2022.

Google’s Chief Business Officer, Philipp Schindler, added that the company will continue to invest heavily into AI as the business enters into its seventh year as an AI-first company.

  • “Generative Ai is supercharging new and existing ad products. We’re helping advertisers to make better decisions, solve problems and enhance creativity. I’m very excited about AI,” Schindler said.

Stepping down. Alphabet confirmed in its Q2 financial announcement that Porart, who has been with Google for eight years, will be stepping down as CFO. On September, she will take on the newly-created position of president and chief investment officer.

In her new role, Porart will be responsible for Alphabet’s “other bets” and will continue working closely with CEO Pichai. She will be responsible for strengthening the company’s relationships with policy-makers and helping shape its corporate investments to have a maximum economic impact.

Earnings report. You can read Alphabet’s full second quarter 2023 results report for more information.

The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-search-revenue-rises-5-slight-increase-total-ad-revenue-429861

Make Yourself More Productive at Work with This Mix of New and Old Technologies

Home Business Magazine Online

Although the financial landscape of the future is impossible to predict, some of the world’s largest and most successful companies have spent the last couple of years making staff cuts in preparation for a possible recession. Those cuts — along with the recent wide-scale adoption of generative AI technology for completing tedious written tasks — have left those who are still employed wondering how secure their jobs really are. Is the axe going to fall on your head if your employer decides that it’s time to make cuts?

Understanding the local job market is always one of the best things that you can do to maximize your personal security. On your own time — and using your own computer — it’s wise to scan the local job listings periodically to see what’s available and what skills and qualifications employers want to see. You should make sure that you have those qualifications, because that’s what helps to ensure that you can’t be replaced by a less expensive worker or by a machine.

Beyond that, though, the next best thing that you can do for your job security is ensure that you’re always seen as the strongest member of your team. It’ll be hard to justify replacing you — regardless of how high your salary might be — if you’re the one that people always count on in a pinch to get the job done.

So, how do you make sure that you’re the most productive member of your team? Our suggestions involve a mix of new technologies and some old ones — and the first thing you need to know about being productive is that you can’t actually do your work if you’re not there.

Replace Your Smoking Habit with a Modern Alternative

If you work for a company that might be making cuts in the near future, the last thing that you want to be is a smoker. Smokers are often seen as the weakest members of their teams — and irritants to their coworkers — because they’re never around and are seemingly always outside taking smoke breaks. If layoffs are on the horizon, there’s a good chance that many of the people let go will be smokers. To make matters worse, smokers are also less likely to be hired than nonsmokers. In other words, you need to stop taking smoke breaks if you want to maximize your productivity at work.

So, what’s the alternative? The simplest solution is to use oral nicotine products such as nicotine pouches. You can pop a nicotine pouch or a piece of nicotine gum into your mouth when you feel the need — and that way, you won’t have to leave your desk. In the long run, though, you’ll want to quit nicotine entirely. Try using nicotine-free vapes at home to slowly wean yourself off of nicotine without losing the familiar hand-to-mouth ritual of smoking.

Use Work Apps with Distraction-Free Modes

Are you the type of person who has trouble staying on task because you’re constantly switching out of your work app to check the news or your social media feeds? If you are, the fact that many modern apps — such as Microsoft Word — have distraction-free or “Focus” modes available will be hugely beneficial. To access the Focus mode in Word, for instance, you only need to click the word “Focus” at the bottom of the window. When you do that, the window immediately expands to fill the entire screen, blocking out the taskbar in the process. The only way to switch to another window is by disabling Focus mode — and for many people, that provides ample incentive to remain on task.

Block Distracting Websites in Your Router

Are you able to do your job from home? People have differing opinions as to whether working from home helps or hurts productivity. On one hand, working at home may mean that you aren’t interrupted constantly by phone calls and meetings — but on the other hand, working from home also means you’re free to spend almost as much time as you like on distracting websites. For some people, the allure of being able to check sports scores or see friends’ latest social media posts without someone looking over your shoulder is simply too much to overcome — and if that’s the case for you, you already have the solution in the hardware that your computer uses to connect to the Internet.

Your router most likely has built-in parental controls. Those controls give you the ability to block websites that you don’t want people in your household to visit, and they often allow you to set specific time ranges in which those rules are enforced. To use that tool to your advantage, you simply need to log in to your router and enter the websites that you find most distracting into the parental control function. You can set a time range — so the router automatically blocks the distracting websites when you should be working — or you can disable the blocks manually when you’re done working.

Using your router’s parental controls to block distracting websites can be a very effective way to help you remain on task, but a little self-control on your part will still be required because there’s no way to block every distracting website that exists except by disabling your Internet connection entirely. Blocking your favorite sites, however, may help you to remain productive because trying to visit a website — and seeing an error message explaining that the site is blocked — will provide a gentle reminder that you should be doing something else.

Organize Your Tasks More Efficiently

For many people, the time at work that’s least productive is the time between tasks — when you’ve just finished something and are trying to figure out what you should do next. If that sounds like your situation, you need a better way to organize your tasks.

Many people find that the best way to organize tasks is with a simple drop box or folder system, and the general name for this system is “Getting Things Done” or “GTD.” Implementing this system eliminates the need to remember what you should do next, freeing your mind and allowing you to remain completely engrossed in your current task.

The GTD system can become quite complex, but the simplest way to implement the system is by doing the following.

  • Create a space in which you’ll store and organize your tasks. You could use sticky notes on a wall, a stack of physical inboxes or even folders on your computer’s desktop.
  • When you receive a new task that you can complete in a few minutes or less, do it immediately. Otherwise, decide whether the task is one that you need to complete soon or one that can wait until you’re less busy. File the task in your “Soon” folder or your “Later” folder.
  • If a task requires many steps, separate each step into its own discrete task and file it accordingly.
  • When you finish a task, check the “Soon” folder to see what you need to do next. If the “Soon” folder is empty, check the “Later” folder.

If the GTD system seems overly complex to you, consider trying it anyway. In the long run, you’ll be surprised by how much more productive you’ll become when you eliminate the time spent wondering what you should do next.

The post Make Yourself More Productive at Work with This Mix of New and Old Technologies appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/technology-management/make-yourself-more-productive-work-mix-new-old-technologies/

What Career Suits Your Ideal Lifestyle?

Home Business Magazine Online

We often think about what we want to be when we grow up, but how often do we consider the lifestyle that comes with it? Understanding the lifestyle each career offers is crucial when choosing a path that aligns with your personal goals and values. Here are some career options for various ideal lifestyles:

For the Freedom Seeker: Digital Nomad

If the idea of being confined to a 9-to-5 job at a single location doesn’t appeal to you, consider a career as a digital nomad. Digital nomads use technology to work remotely, often from foreign countries, and usually as freelancers or business owners. Careers in writing, programming, consulting, digital marketing, and more can all be pursued remotely.

For the Adventurous Soul: Expedition Leader

If you’re adventurous and love being outdoors, consider a career as an expedition or adventure travel leader. These individuals guide groups on outdoor adventures, such as hiking, kayaking, mountain climbing, or wildlife safaris. This career offers an exciting lifestyle where the great outdoors is your office.

For the Caregivers: Healthcare Professions

If you’re empathetic and compassionate and find personal satisfaction in helping others, a career in healthcare may align with your ideal lifestyle. Whether you choose to be a nurse, a therapist, or a doctor, this path offers the fulfilment of making a tangible difference in people’s lives — and locum tenes companies can make the role possible for you. You’ll find more healthcare professionals are now going through agencies to find healthcare work that suits them. Gone are the days of strict shift work, making the role more appealing.

For Stability and Structure: Civil Service

If stability, job security, and a structured routine are important to you, a career in the civil service might be your best fit. Civil servants work for the government in a variety of roles, from administrative to diplomatic services, and typically benefit from a stable work-life balance and excellent pension schemes.

For the High-Achiever: Corporate Law or Finance

If you’re ambitious, thrive under pressure, and are drawn to a high-stakes, high-reward environment, consider a career in corporate law or finance. Be it investment banking or working as a corporate lawyer, these professions offer high earning potential but also come with long working hours and high levels of stress.

For the Creatives: Arts and Design

If you value creative expression and want your career to reflect that, consider working in the arts or design. Artists, writers, and designers can channel their creativity into a fulfilling career, although the income may often be less stable than in other professions.

For a Balanced Life: Data Analyst

Data analysts usually enjoy a more balanced lifestyle. This profession, which involves interpreting complex digital data, allows for a good work-life balance and often offers the opportunity to work remotely. Moreover, with the rise of big data, it’s a field that offers excellent future job prospects.

The key to career satisfaction is aligning your career with your personal lifestyle preferences and values. Identifying what you want out of life can guide you in choosing a career that brings you happiness and satisfaction, not just a paycheck. They say that you shouldn’t live to work. You should work to live, so ensure your career allows you to do that and make the most out of life.

The post What Career Suits Your Ideal Lifestyle? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/career-suits-ideal-lifestyle/

EXIT Realty: A Cut Above the Rest

Home Business Magazine Online

Jonathan Rundlett, regional owner of EXIT Mid-Atlantic Realty, relates to the tens of thousands of US employees recently getting the proverbial pink slip. After graduating with a degree in hotel management, he worked his way through such establishments as the Waldorf-Astoria, the Four Seasons Hotel in New York, and the Watergate Hotel before becoming the manager for two swanky Georgetown hotels.

Several years later, Rundlett cut his teeth in the mortgage side of real estate, but after becoming branch manager for a community bank in Owings Mills, Maryland, the financial meltdown of 2007-9 led his branch to close its doors.

“This was the second time events beyond my control took a job from me,” Rundlett recalls. “After that, I shifted my way of thinking — I would no longer put all my eggs in one basket. I needed multiple streams of income to ensure that nothing like this would happen again.”

Diversified income streams lead to financial independence

Rundlett was forced to shut down his bank’s branch, but he maintained his mortgage origination license and began work as a loan officer, freeing himself from the responsibilities of managing employees, marketing, and payroll. Meanwhile, he obtained his real estate license and embarked on an additional stream of income by fixing and flipping rehab properties. With income flowing in from two different directions, he finally had the peace of mind that his entire earnings couldn’t be cut off again.

“I partnered with an independent brokerage affiliated with a Real Estate Investor Association (REIA),” Rundlett remembers. “The focus of this brokerage was to instruct agents to invest in real estate and enjoy an additional stream of income. To help others avoid the fate I’d experienced twice over, I became a team leader. For these efforts, the REIA awarded me the 2014 Investor of the Year award.”

Rundlett brings his philosophy to EXIT Realty

In 2016, Rundlett decided to launch a real estate brokerage. After researching how EXIT Realty incorporated a residual component directly into its compensation structure, he knew that was the company he wanted to join.

Rundlett purchased a franchise from EXIT and opened his first office in Maryland, scaling the brokerage to two offices and over 100 agents in just two short years. In 2019, the regional owner at the time asked Rundlett if he might be interested in purchasing the entire Mid-Atlantic region.

How EXIT Realty sets itself apart

“One of the first things I noticed about EXIT was that this company focused on individuals,” Rundlett says. “Other companies are driven by numbers, but EXIT Realty is empathy-based and built on human potential.”

While Rundlett appreciates many aspects of working with EXIT, he is most proud of the company’s commitment to its employees. Even during the worst economic downturns, EXIT Realty Corp. International has never laid off even a single employee.

“When interviewing for positions, EXIT’s corporate office makes it clear that they are looking for lifelong employees,” Rundlett explains. “The average time our corporate executives have been with the company is over 16 years. Together, EXIT’s corporate leaders share a combined real estate experience of over 500 years. Where other real-estate companies are led by ‘tech guys’ or ‘hedge fund managers,’ EXIT’s leaders are lifelong real-estate professionals.”

What an empathy-based real-estate company looks like in practice

As Rundlett explains, EXIT Realty’s supportive, family-like culture promotes a habit of sharing that is uncommon in the industry. “In this sector, successful people tend to keep their secrets close to the vest,” he says. “They are afraid that sharing will cause them to lose business. Within EXIT, however, everyone is willing to teach people how to be successful. It’s incredibly refreshing.”

Being a privately-owned company, EXIT is free to adapt swiftly to changing environments and do what is best for employees. Publicly-owned companies, on the other hand, are bound by the numbers as they answer to investors and shareholders.

“EXIT Realty is one of the leanest real estate franchise models available,” Rundlett remarks. “Franchisees have unprecedented opportunities to prosper. For starters, EXIT does not require royalties or percentages taken off the top. Whereas most companies require at least a 25% referral, EXIT’s corporate office forwards lead to franchises and agents with no required referral fee.”

In addition, EXIT Realty’s residual component allows associates to gain an additional stream of income. This revenue stream flows in while employees work for the company, after they retire, and is paid to beneficiaries if the associate passes away.

“Other companies have tried to copy our residual component, but they make it far more difficult,” Rundlett notes. “Some tie earnings to whether or not the brokerage is profitable that month, while others offer the residual option as a stock option, and this takes time to fully vest. Employees never know what they will receive when they exercise their options. In addition, many companies turn their residual component into a multi-level marketing scheme designed to pay people at the top more.”

By contrast, EXIT’s single-level residual is simple to calculate so its employees always know how much they will receive — and when they will receive it. When employees bring someone into the company, corporate pays those original employees a bonus equivalent to 10% of their gross commission, up to $10,000 per year, deposited into the bank days after deals close. When employees retire, they continue to receive bonuses equivalent to 7% of their gross commissions, up to $7,000 per year. And as a legacy, beneficiaries receive a bonus equivalent to 5% of their gross commissions, up to $5,000 per year.

“You can continue to introduce people into the company even after you retire,” Rundlett concludes. “To date, EXIT Realty has paid out over $500 million in single-level residuals. I am proud to be part of a company that cares about changing people’s lives.”

The post EXIT Realty: A Cut Above the Rest appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/success-stories-lifestyles/exit-realty-a-cut-above-rest/

Get your hands on FREE fish and chips this ‘Friday’ in Brighton!

FREE fish and chips in Brighton this Friday  

A nice portion of fish and chips has always been a staple of the British seaside. Since the mid-19th century, chippies have lined the shoreline of coastal towns and cities across the UK. This is no different for Brighton, where the shingle and stone-covered shore is packed with hundreds of thousands of tourists every summer, many of whom watch the sunset with fish and chips, the city’s much-loved dish. 

There are plenty of chippie hotspots to explore in the colourful and bustling city, including The Lanes, North Laine, and Brighton Pier – with each establishment offering a unique twist on the classic dish. However, sadly many chip shops along the Brighton coast are struggling to stay open, with rising operational costs forcing many establishments to shut their doors for good. Many are family run, having been passed down from generation to generation for hundreds of years. 

That’s why Sarson’s, together with the National Federation of Fish Friers, has identified that by visiting your local chippy just twice more per year, the nation could help stem the tide of chippie closures in just 12 months. Now, they have created an extra saucy incentive to get Brighton backing their local. 

On the 28th July, Sarson’s will be popping up at Brighton’s famous chippie, Little Jack Fullers, handing out free chips between 12pm and 2pm. To help save your chippie, all you need to do is turn up, support your local and claim your fresh chips.  

It won’t just be this Friday, either. Sarson’s are giving people across the county to get their hands on a free Friday night chippy tea throughout the year. In fact, the famous malt vinegar brand has pledged to give away one tonne of free fish and chips. That’s a whopping 50 meals available to be claimed every single week, all year long! 

This year so far, Sarson’s have already provided over 500 portions of fish and chip to foodies nationwide – and they don’t plan on stopping any time soon! 

So, if you are in Brighton, the surrounding areas or just fancy a trip down south to the seaside this Friday, make sure you stop by Little Jack Fullers to claim your free portion of chips. There’s no limit, so you won’t miss out – but the offer will only stand from 12pm – 2pm on 28th July. Whether you’re a salt and pepper lover, like them plain or slather on the Sarson’s vinegar – enjoy! 

David Roberts, Owner of Little Jack Fullers, said:

“The fish and chip industry has survived countless challenges since its inception in the 1860’s – including two World Wars, recessions, and the pandemic,  but these last few years have been extremely hard from an operational perspective.   

“It’s alarming to see the industry in such decline and initiatives like Sarson’s Fryday really shine a light on the challenges myself and other operators across the city, and across the country are facing. We are delighted to be taking part in the Sarson’s Fryday campaign and look forward to welcoming customers old and new to join Sarson’s Fryday at Little Jack Fullers”. 

Katy Holder, Brand Manager, Mizkan Euro adds;

“Now in its second year, Sarson’s Fryday has one aim; to support the Fish & Chip shop industry during unequivocally challenging operational conditions – a result of which has seen many operators having to shut their doors and switch off their fryers in droves. 

“So far, we’ve reimbursed hundreds of free meals to households who are feeling the pinch themselves, whilst putting money directly into the tills of the hard-working Chippy operators who keep this iconic British culinary institution alive. 

“This summer, we plan to go one step further, by giving away one tonne of free chips to the nation. From Brighton, to Blackpool, Newquay to Newcastle, however Brits plan to slosh on the Sarson’s, we urge them to visit their local chippy…with the added incentive that their chippy tea, might just be free! Together we can batter this crisis, one chip at a time”. 

The post Get your hands on FREE fish and chips this ‘Friday’ in Brighton! appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/get-your-hands-on-free-fish-and-chips-this-friday-in-brighton

Are you owed a vehicle tax rebate?

Are you owed a vehicle tax rebate? 

Motoring experts are warning UK drivers to take the necessary steps after selling their cars, after it was revealed millions of Brits could be missing out on money owed from the government in vehicle tax. 

After people sell their cars, they are not claiming back vehicle tax, according to LeaseCar and LeaseElectricCar. Vehicle tax payments can range from £0 for fully electric vehicles to a staggering £2,605 annually, depending on the vehicle model. 

Last year the most popular selling used car was the Ford Fiesta. The 2020 model has vehicle tax costing £155 per year – meaning motorists could be missing out on hundreds, or even thousands of pounds owed to them in tax refunds. Now, more than ever, claiming back money you are rightfully owed is important as the cost of living continues to bite. 

Of course, the amount that can be claimed back depends on what car they have sold – age, make, model, and how long ago. After informing the DVLA that the car has been sold, drivers need to apply for a tax rebate as soon as they can to get the maximum of cashback possible. Only full months’ worth of tax can be claimed – so time is of the essence. 

In 2022, almost seven million vehicles changed hands in the UK. Ford Fiesta topped the chart for the most sold used model of car. With automotive trade and creation restricted due to the pandemic and associated global lockdowns, the used car market has soared in recent years.  

As a result of increased demand for second-hand cars, however, the price of used cars has increased. The shortage of new cars over the Covid-19 years meant people were looking to buy from others. In fact, in July 2022, the average sale price of a used car in the UK was up almost 20% on the previous year – sitting at a cool £17,173. 

Tim Alcock from LeaseCar says: 

Any driver who has recently sold their car after paying road tax will be eligible for a refund from the government. If you’ve paid your road tax for a whole year yet sell the car after a couple of months – you will be eligible to receive most of the tax back into your bank account. 

“It’s important to note that the DVLA tax refund only applies for full months, so it’s best to apply for your refund straight away to avoid missing out on any cash. After selling your car, drivers should inform the DVLA as soon as possible to ensure they get as much money back as possible. 

“Before selling a vehicle, the logbook (V5C) should also be updated to reflect any change of name, address or modifications made to the car. Any details which are incorrect may prevent motorists from getting a tax rebate. 

“Also, ensure to tell the DVLA that you’ve sold your car, and provide the full name and address of the buyer. Failing to do so may also stop you getting any money back.” 

The post Are you owed a vehicle tax rebate? appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/are-you-owed-a-vehicle-tax-rebate

Twitter is now brand X

Twitter is the past. X is the future.

The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed.

The change is also said to signal an evolution for the brand beyond social media, to an “everything app” best compared to WeChat:

  • “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” tweeted Twitter CEO Linda Yaccarino – or rather “x’ed” Yaccarino, as we must learn to say.
  • “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

Why we care. For users of X, the rebranding will indeed require sweeping changes to familiar vocabulary. People will “x” rather “tweet.” Presumably, on the mobile device, we will now see a list of users who recently “x’ed.” TweetDeck will surely become XDeck, although that has yet to be confirmed.

For marketers and advertisers, the change will underline questions already raised about brand safety. Last year, many sources noted a significant rise in hate speech on the platform. While Meta’s Zuckerberg has spoken about X competitor Threads as being “friendly,” the aesthetic of X inevitably comes across as minimalist, even brutalist — for example when the new logo is projected on the exterior of their headquarters like a sinister version of the Bat-signal.

Gone, advertisers, gone. Many big-spending advertisers abandoned or reduced spending on the platform since Musk bought it, resulting in an estimated 59% drop in Twitter’s U.S. ad revenue.

X. X.com now points to twitter.com, as Musk tweeted.

Musk has a long history with the letter X. He’s clearly fond of it; it remains to be seen whether a wider audience will find the name and logo relatable.

Breaking Twitter? Lots of speculation among the SEOs that this change could result in embedded tweets breaking – among other SEO impacts. Whether these things will actually happen remains to be seen. But here are a few embedded tweets (we’re living dangerously) discussing how Twitter/X may soon break (or not):

The post Twitter is now brand X appeared first on Search Engine Land.

Original source: https://searchengineland.com/twitter-is-now-brand-x-429760

TikTok launches text posts

TikTok is rolling out text posts for the first time.

Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option.

Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.

Why we care. Providing brands with the ability to share text posts is another method in which they can reach and engage their audience. While some TikTok users may be responsive to live videos, others are more likely to connect with text posts. Giving marketers this additional resource is helping them to draw in an audience that may have previously been untapped. The bigger the audience a brand is able to reach and engage with, the higher the possible ROI.

New features. To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including:

  • Stickers: TikTok has a range of stickers that creators can use to enhance their text posts.
  • Tags and hashtags: In the same way that you can with video and photo posts, tags and hashtags can also be used with text posts.
  • Background colors: Content creators can choose a color to layer behind their text to make their message pop.
  • Sound: TikTok has stressed that sound is a vital part of the user experience, so it has given brands the option to add sound to their text posts.
  • Draft and discard: If a creator doesn’t want to publish a text post they’ve been working on, they can save it in drafts to return to later, or discard it.

How it works. TikTok has rolled out the new text post feature to simplify the content creation process. Simply follow these steps to publish your first text post:

  • Create a text post: Go to your camera page and you’ll be greeted with three options; photo, video and text. Choose text and you’ll be taken to the text creation page where you can start typing.
  • Enhance your text post: After writing out your text post, enhance it by using some of the features mentioned earlier, such as stickers, hashtags and sound, to make it as engaging for the user as possible.
  • Publish: Once you’re happy with your end product, share your message with your followers.

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What has TikTok said? TikTok announced its text post expansion via a statement published in its newsroom. A spokesperson said: 

  • “We’re thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity.” 
  • “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”
  • “We’re excited to see what our community will create with text posts, a new way to express and share your creativity on TikTok.”

The post TikTok launches text posts appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-launches-text-posts-429765