Moneysource1 – Page 355 – Internet Marketing Strategies Focused On Increasing The Reach And Visability Of Your Business!

3 new Facebook Reels features

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform.

Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in Facebook Watch.

Reels have also been added to the primary navigation at the top of Facebook Watch, providing quick access to short-form videos and making it easier for users to discover creators, trends, and content that aligns with their interests. Moreover, when watching videos on Facebook, users can now smoothly scroll between reels and long-form videos.

New ways to personalize Reels. Facebook is attempting to offer users more control over the reels they see across the app, similar to other personalization tools on the platform. There are two new ways to do this:

Show more, Show less: Facebook wants reels to mirror users’ interests, enabling them to explore current passions while also helping them uncover interests, creators, and communities they may appreciate in the future. Users can now influence the types of reels they see more or less of by tapping the three-dot menu at the bottom of the video player and selecting either Show More or Show Less. This option will also start to appear below reels and videos in the Watch feed. Choosing Show More on a reel will temporarily increase its ranking score and that of similar reels. Opting for Show Less will temporarily decrease its ranking score. By collecting direct user feedback, Facebook can make reels ranking more intelligent and better aligned with user preferences.

Contextual labels: Facebook is introducing new labels on the Reels video player to clarify why users are seeing particular reels — for instance, because a friend liked it.

Dig deeper. Review the announcements on the Meta blog.

Why we care. By leveraging the platform’s intelligent ranking system and contextual labels, advertisers can effectively target users with interests that align with their brand or product offerings, resulting in more meaningful interactions and potentially higher conversion rates. The integration of Reels within the Facebook app and its navigation system further ensures a steady stream of user attention, making it an ideal channel for advertisers to invest in and capitalize on for maximum visibility and impact.

The post 3 new Facebook Reels features appeared first on Search Engine Land.

Original source: https://searchengineland.com/3-new-facebook-reels-features-405365

Forrester Total Economic Impact study reveals increased efficiency for marketers by BlueConic

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently.

That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic.

On May 4th, guest speakers Forrester’s Joe Stanhope, VP, Principal Analyst and Julia Fadzeyeza, Principal Consultant, will join BlueConic’s CMO, Patrick Reynolds, to explore current CDP market trends and discuss the findings of the TEI study, including how BlueConic helped customers achieve:

Up to 90%-time savings on segmentation, customer journeys, and reporting tasks
Increased profit of $5.4M from improved conversion rates, new data monetization revenue streams, and strategic partnership growth
Faster, higher-quality decision-making and support for future growth

Forrester’s TEI Study: How BlueConic Customers Reduced Operational Costs by Up to 90% Time Savings

Thursday, May 4 | 11AM ET | 5PM CEST

If you can’t join us live, be sure to register anyway so you can receive a link to the recording.

The post Forrester Total Economic Impact study reveals increased efficiency for marketers appeared first on Search Engine Land.

Original source: https://searchengineland.com/forrester-total-economic-impact-study-reveals-increased-efficiency-for-marketers-405393

Benefits of Zero Gravity Lift Position Chairs With Heat and Massage!

Turning Passion into Pounds with a Home Gym Business

Home Business Magazine Online

As the world moves and groans with market fluctuation and global uncertainty, some who were unhappy in their jobs or who have just lost them are thinking about the next steps. If you love fitness, you may already have the perfect business for you at home.

In this article, we look at how fitness enthusiasts are turning passion into pounds, what you need to consider, how to go about the next steps and why this could be the best decision you ever make.

Have you considered making your passion a business?

They say to do what you love — So if you’ve ever mulled this over even just once, then it could be the career path for you. As a fitness enthusiast, you may have most of the equipment required at home already. Typical equipment might include a weight bench, squat rack and set of kettlebells, mats, ropes and dumbbells. Have you set up a space at home for your gym?

You must dedicate some space to operate a home gym, ideally a spare room or Garage. Some choose to build a shed or garden room.

If you want to start a successful home gym business, it’s important to share success stories of people who have turned their lives around; showing transformations is powerful. Moreover, it motivates and inspires readers to take the same path by getting in touch with you.

Choose the right items for your space

By selecting multifunction equipment and attachments, you can maximise your small space and compete with the larger gym spaces. Racks can take up space, but they will also allow you to attach equipment that will provide a natural variation to your offering — rope attachments, pegboards, pullup bars and cable systems, for example. Using storage systems for kettlebells and dumbbells will give you more floor space as the equipment is stored vertically, optimising space.

But what do you need to set up a home gym business?

Gain qualifications

In the UK, you need two qualifications to operate as a professional business.

Both are required.

Level 2 Certificate in Fitness Instructing
Level 3 Diploma in Personal Training

Generally, these qualifications are packaged together and can be from £1,399.00 to £2,375.00.

Register your business

Register your business and set up a bank account. Consider your company name and domain name. Get your ducks in a row and make sure everything is official.

Liability insurance

To protect yourself and your clients, you must consider liability insurance. This is important as you might cause an injury or an accident that may result from using the equipment or performing an exercise.

Gym equipment

If you want to work from home, then you might already have equipment that is sufficient for a home gym you can use with clients. However, if you are looking for gym packages, companies like Mirafit can help.

Seek financial advice

Most new businesses fail because of poor planning. Unless you are an accountant or know one, it is worth engaging good financial advice. Your accountant will help guide your decisions and help you to better understand your cash flow. Cash is king. Although a home business has a smaller financial footprint, your accountant will know how to offset tax against wear and tear on equipment and heating bills.

Marketing, a website & social presence

Marketing yourself is essential and will be very important as a small business. Consider building a website; costs can range from £600 to £1,500. Shop around and make sure you choose a platform that will work for you now and in the future. Some websites will include booking systems and payment gateways. It is worth speaking to other PTs to see what they use and have found works. Remember the audience you are marketing to. This could be time-poor professionals, those who lack the confidence to join a gym, or people who feel they would benefit more from 1-2-1 sessions. Sometimes it’s post-natal mums.

Are there benefits and drawbacks to making the leap?

Yes, as with most things, there are both positive and negative aspects of this decision. You must judge this based on your life goals and current situation. If you have been made redundant, then the timing is perfect. If you have a good job, you could build a small business before you choose to go it alone.

Four benefits of a home gym business

Your passion realised
Low overheads compared to other business ideas
Being your own boss
Great earning potential

Four drawbacks of a home gym business

Potentially unsocial hours
Long days as clients will be early mornings, at lunch and then evenings, with potential downtime in between
No holiday pay
Potentially affecting mortgage rates

Tips for starting your home gym business

Promote taster sessions to get those who are nearly ready to start and will feel inspired by your transformation examples and sign up. Use social media and your friends and family to help share your presence and encourage others. Ask your clients to share their successes; referrals from others are much more powerful.

Final thoughts

If you have a passion and want to consider making that step forward, then considering some of the points in this article should help you go into it with your eye’s open. The step into self-employment is a big one, but it can also be advantageous if you are motivated. Keep yourself connected with other PTs and business owners. Although it might feel like the competition, they are in the same boat as you, and you will find that everyone benefits from talking out and sharing information. As a new business owner, you will need to learn fast and absorb information to make strategic decisions.

Lastly, we’ve addressed potential challenges and obstacles, like legal considerations, safety regulations, and financial planning, so you can make informed decisions and prepare for the realities of running a thriving home gym business. By including these key elements, you can confidently pursue your passion for fitness and build a successful home gym business.

Consider wearing your brand, promoting your business on t-shirts and water bottles etc. Why not provide your clients with a free t-shirt or bottle? They will travel to you and advertise for you, so make sure it looks good, and consider working with quality sportswear suppliers.

The post Turning Passion into Pounds with a Home Gym Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-spotlights/turning-passion-into-pounds-home-gym-business/

Google expands media buying with real-time bidding integrations

To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process.

How it works. Prior to this date, Google Ads will commence transitioning away from waterfall buying for certain multi-call requests. The shift to real-time bidding is expected to enable advertisers to find optimally-priced app inventory more efficiently and boost competition within the real-time auction.

Third-party integrations. Google Ads and Display & Video 360 are broadening their real-time bidding integrations with third-party app monetization platforms. These integrations are transitioning to open beta and will be accessible to all app developers using AppLovin (Max), Chartboost Mediation, Digital Turbine FairBid, and Unity LevelPlay monetization platforms.

Implementations. No alterations to campaigns will be required for advertisers to reap the benefits of this program. In the coming week, the option to enable Google bidding will be made available to all app developers using the supported third-party monetization platforms. App developers can also access Google’s demand through real-time bidding integrations with AdMob and Ad Manager publisher offerings.

Dig deeper. You can read about the new integrations on the Google Ads & Commerce Blog.

Why we care. The transition to real-time bidding auctions for apps, and ceasing to respond to multiple calls in mediation, will streamline the media buying process, increase competition, and ensure that advertisers find the best-priced app inventory more efficiently.

The post Google expands media buying with real-time bidding integrations appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-expands-media-buying-with-real-time-bidding-integrations-404021

New update to Meta Ads location targeting

For some accounts, Meta has just updated its location targeting settings.

What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address.

There were four available options to choose from:

People living in or recently in this location
People living in this location
People recently in this location
People traveling in this location

Now, the dropdown menu for location targeting has been eliminated, leaving only the “Living in or recently in this location” option. This change signifies that the other options have been removed, and advertisers no longer need to choose a specific type of location targeting.

No exceptions have been identified for campaign objectives or optimization. The campaign objective represents the primary goal of a Facebook ad, and the chosen objective influences various options, including optimization and delivery. Optimization, on the other hand, determines who sees the Facebook ad, as the platform will display the ad to those most likely to perform the desired action.

Furthermore, Meta’s documentation, although not explicitly mentioning the change, seems to have been updated to reflect this new approach in location targeting.

Why we care. With the elimination of multiple targeting options and the focus on “Living in or recently in this location,” understanding this new approach is essential to successfully reach your desired audience. Adapting to these changes and optimizing campaign objectives accordingly will ensure that your ads are displayed to the most relevant users, ultimately leading to better ad performance and higher return on investment.

The post New update to Meta Ads location targeting appeared first on Search Engine Land.

Original source: https://searchengineland.com/new-update-to-meta-ads-location-targeting-404124

Turning Passion into Pounds with a Home Gym Business

Home Business Magazine Online

Have you considered making your passion a business?

You must dedicate some space to operate a home gym, ideally a spare room or Garage. Some choose to build a shed or garden room.

Choose the right items for your space

But what do you need to set up a home gym business?

Gain qualifications

In the UK, you need two qualifications to operate as a professional business.

Both are required.

Level 2 Certificate in Fitness Instructing
Level 3 Diploma in Personal Training

Generally, these qualifications are packaged together and can be from £1,399.00 to £2,375.00.

Register your business

Register your business and set up a bank account. Consider your company name and domain name. Get your ducks in a row and make sure everything is official.

Liability insurance

Gym equipment

Seek financial advice

Marketing, a website & social presence

Are there benefits and drawbacks to making the leap?

Four benefits of a home gym business

Your passion realised
Low overheads compared to other business ideas
Being your own boss
Great earning potential

Four drawbacks of a home gym business

Potentially unsocial hours
Long days as clients will be early mornings, at lunch and then evenings, with potential downtime in between
No holiday pay
Potentially affecting mortgage rates

Tips for starting your home gym business

Final thoughts

The post Turning Passion into Pounds with a Home Gym Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-spotlights/turning-passion-into-pounds-home-gym-business/

Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say

The April 2023 reviews update created more volatility in Google’s search results than past versions of the update, including the February 2023 product reviews update, according to Semrush and Rank Ranger data.

About the Google April 2023 reviews update. The update started to roll out at about 12 p.m. ET on April 12. This update took 13 days and completed on April 25, 2023.

This was the seventh reviews update and the first Google update that targeted more than just product reviews. Yes, this version went beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including:

Services and businesses.
Destinations.
Media (e.g., games, movies).

Google changed the name of its “product reviews system” to “reviews system” and has altered the language in multiple parts of its guidance documentation around product reviews to now apply to all types of reviews.

Data shows the April 2023 update was more significant

Semrush. Semrush data showed that the April 2023 reviews update was more volatile than the previous reviews update, the February 2023 product reviews update.

“Overall, comparing the baseline to the update periods the April 2023 reviews update was slightly more volatile than the February 2023 product reviews update,” Mordy Obersterin, from Semrush told us.

Here is a look at thre Semrush sensor, showing the volatility it tracked over the past few weeks. You can see most of that volatility was during the last week of the update.

This chart shows the break down by vertical, comparing April 2023 to February 2023:

If you look at the peak of the volatility, you will notice that the February spiked higher than the highest peak we saw in the April 2023 update:

Semrush also showed how there were more URLs newly ranking among the top ten results that prior to the update ranked 20+ back in February:

Rank Ranger. Rank Ranger data told a similar story. The April 2023 reviews update was more volatile than the previous reviews update, the February 2023 product reviews update.

“Although the update rolled out on April 12th, the Rank Risk Index reported high levels of fluctuations on April 20th, peaking on April 25th. This analysis is based on the fluctuations on April 25,” Darrell Mordecai from Rank Ranger told us.

Here is what the Rank Ranger Rank Risk Index showed over the past few weeks. Again, you can see most of that volatility was during the last week of the update. Rank Ranger is reporting that volatility is continuing, two-days after the update was completed.

Here is a chart comparing the two past updates, showing the April 2023 update to be more volatile than the February 2023 update. “April update made significantly more impact than the February update. This could possibly be explained by the fact that the April update has been extended to include all reviews and not just product reviews,” Mordecai added.

There was substantial volatility in the top 5 results comparing April to February. In April, 72% of rankings were affected compared to 49% in February. There was slightly more volatility among the top 3 results in April than February, and slightly less volatility in the top 10 results in April than February.

And looking at it by industry, you see which verticals were more volatile as you break it down by top 3, top 5 and top 10 results.

Community. The SEO community chatter was pretty limited relative to other updates during the first week of the update. It heated up in the second week of the update, until Google announced the update was complete.

In short, the spikes in volatility in the Semrush and RankRanger data were in lockstep with level and timing of chatter in the SEO community.

More on the April 2023 reviews update

Previous product review updates. This is the seventh release of the formerly known as product reviews update, now the reviews update. It began April 12 at about 12 pm ET.

The first product reviews update was launched on April 8, 2021, the second was launched on December 1, 2021, the third has been released on March 23, 2022, and the fourth was released on July 27, 0222, and the fifth was released on September 20, 2022 and the sixth was released on February 21, 2023.

Google’s updated advice. Here is the updated advice Google published related to this update:

Evaluate from a user’s perspective.
Demonstrate that you are knowledgeable about what you are reviewing—show you are an expert.
Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.
Share quantitative measurements about how something measures up in various categories of performance.
Explain what sets something apart from its competitors.
Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
Discuss the benefits and drawbacks of something, based on your own original research.
Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).
Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
Include links to other useful resources (your own or from other sites) to help a reader make a decision.
Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.
Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.

Why we care. If your website offers general review content, you will want to check your rankings to see if you were impacted. Did your Google organic traffic improve, decline or stay the same?

Long term, you are going to want to ensure that you put a lot more detail and effort into your review content. Make it unique so it stands out from the competition on the web.

This data shows that many sites experienced some big changes to rankings. If you did tool, you are not alone.

The post Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say appeared first on Search Engine Land.

Original source: https://searchengineland.com/googles-april-2023-reviews-update-was-more-volatile-than-the-previous-product-reviews-update-data-providers-say-398825

Discover the ultimate marketing strategy for increased ROI and lead generation by Cynthia Ramsaran

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

Click here to view more Search Engine Land webinars.

The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on Search Engine Land.

Original source: https://searchengineland.com/discover-the-ultimate-marketing-strategy-for-increased-roi-and-lead-generation-398990

Inguz Rune Meaning: Unlocking the Power of the Symbol for Manifesting Goals

Home Business Magazine Online

Have you ever felt like you’re not making progress toward your goals? Have you ever wished for a tool that could help you tap into your inner power and unlock your full potential? Look no further than the Inguz Rune meaning. This ancient symbol has been used for centuries to harness the potential to materialize your desires and advance your personal development. The sign represents the idea of new beginnings and the potential for growth and inner blossoming. Its unique shape is a reminder of the cycles of life, and the importance of balance and harmony. By understanding the Ingwaz rune meaning, you may be able to manifest your aspirations and turn your dreams into a reality.

How to understand if the Inguz Rune is right for you

Understanding whether the symbol is right for you requires a bit of introspection and self-awareness. Here are some points to consider when deciding if this powerful symbol is a good fit for you:

Are you at a crossroads in your life? The Inguz Rune represents new starts and the potential for growth. If you’re feeling stuck or uncertain about the future, this symbol may be the perfect tool to help you move forward.
Do you believe in the power of intention? The sign is a powerful manifestation tool, but it requires belief and intention to work effectively. If you’re someone who believes that your thoughts and beliefs shape your reality, this symbol may be a great addition to your manifestation practice.
Are you drawn to the symbolism of the Inguz Rune? The unique shape of the symbol and its rich history may resonate with you on a deep level. If you feel a strong connection to the symbol, it’s a good sign that it may be the right tool for you.
Do you have a specific goal or dream that you’re working towards? The sign can be a powerful aid in manifesting specific desires. If you have a clear idea of what you want to achieve and are willing to put in the work to make it happen, this symbol may be able to help you reach your goals.
Are you open to new experiences and ideas? It also represents the idea of growth and expansion. If you’re open to new experiences and ideas, this symbol may help you break free from limiting beliefs and patterns that are holding you back.

Ultimately, the decision to decipher the Inguz Rune meaning is a personal one. Trust your intuition and listen to your inner voice to determine if this powerful symbol is the right tool for you. By harnessing its power, you can unleash your true potential and turn your wildest dreams into tangible reality.

Does the symbol have a negative side?

While the Inguz Rune is a powerful tool, it’s important to be aware of its potential negative side. Here are a few things to keep in mind when working with this symbol:

Beware of becoming too focused on your goals. While having a clear vision of what you want to achieve is important, it’s also important to enjoy the journey and be present in this particular moment. Don’t become so fixated on your goals that you lose sight of what’s truly important.

Be mindful of the energy you’re putting out. It’s important to remember that what you put out into the universe comes back to you. If you’re constantly focusing on lack and scarcity, that’s what you’ll attract into your life.

Don’t expect miracles overnight. It is a powerful tool, but it’s not a magic wand that will instantly make all your dreams come true. Manifestation takes time, effort, and dedication.

Be aware of your own limiting beliefs. The symbol can help you break free from limiting beliefs and patterns, but it’s ultimately up to you to do the work. Don’t expect the symbol to do all the heavy lifting for you.

By being mindful of these potential pitfalls, you can work with the Inguz Rune in a way that supports your growth without causing harm or leading to negative outcomes.

The post Inguz Rune Meaning: Unlocking the Power of the Symbol for Manifesting Goals appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/self-improvement/inguz-rune-meaning-unlocking-power-symbol-manifesting-goals/