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Three Tips to Speak Up for Your Business

Home Business Magazine Online

You can have the best strategy and killer offers in your business, but if you can’t confidently get out there and SPEAK, they’re unlikely to fly.

Whether it be jumping on podcasts, social media videos, speaking at small events or on big stages — your VOICE is the key to crack the confidence code and is crucial in the success of any business.

Not only does it help you effectively communicate your vision, it builds trust and credibility with your audience and amplifies your impact.

So, here are my three top tips to shake the fears and speak up for your business!

1. Just Start

Post that video, record that podcast, pitch to speak at that event. The best way to beat fear and improve your skills is to take action.

I didn’t wake up with 340 thousand TikTok followers; it started with one video (and it was pretty bad! Haha)

Don’t dwell on one video and let perfectionism take over. Done is better than perfect. Consistently taking imperfect action will not only get your message to a larger audience, it will improve your skills and grow your confidence.

2. Love Your Voice

I get it, hearing your voice played back can be a little cringe. But if you don’t feel like your voice sounds good, how can you expect your audience to be drawn to it?

Your voice is as unique as your fingerprint, so own your vocal you-ness! It’s like a pet — if you treat it with affection and kindness it will love you back. If you neglect your voice, it will abandon you when you need it most or bite you in the butt!

Two great ways to learn to love your voice include:

Recording yourself often (audio and video) – this will help you form a bond with your voice.
Do a daily voice warm-up – this will help your voice sound attractive and keep it healthy for many years to come. Simple humming is a great place to start.

3. Build a Story Journal

When you hear an amazing business story, chances are, it’s not the first time that founder has shared that story. Stories need to be crafted, practised and refined by speaking out loud to have maximum impact.

Create a story journal, where you jot down key moments in your business journey and the corresponding lesson or point of the story. Then talk these aloud at any chance — from in the shower to lunch with friends — so when it’s crunch time on a panel or podcast you have compelling stories to share.

To learn more, visit https://www.sallyprosser.com.au/.

The post Three Tips to Speak Up for Your Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/three-tips-speak-up-business/

Specialist vs. Generalist: Who Is Thriving?

Home Business Magazine Online

The world has about 3.32 billion employed people today. While we can’t say what exact positions they hold or in what capacities they work, we know one thing for sure. Some of them are generalists, and some are specialists.

Companies have different expectations of their workers. Some require laser-focused abilities in specific fields, while others prefer comprehensive knowledge and skills.

So, who wins the toss-up between specialists and generalists? Is there even a comparison? Let’s dive in.

What Does a Specialist Do?

A specialist has spent a lot of time honing their expertise in a particular field. They have usually completed advanced studies, training, and experience in their chosen area of focus. When working in a company, they are often the go-to resource for any subject that falls under their specialty.

Advantages of Being a Specialist

Specialists invest significant time, energy, and money to attain their high level of expertise. This sets them up for several advantages reserved only for professionals of their caliber.

Higher Compensation

This is possibly the most obvious perk of being a specialist in the corporate world. It often comes with significantly higher compensation than anyone with lower qualifications.

Less Competition

Fewer people have the will to take on the challenge of becoming a specialist because of the massive amount of work that goes into it. Hence, specialists are relatively few, which means fewer people compete for their positions.

Opportunities to Become a Thought Leader

Specialists are more than just trusted resources in the workplace. Their influence can go far beyond.

With their proven proficiency, they can become influencers who help shape the future of industries.

What Does a Generalist Do?

Generalists are people who have attained a broad range of knowledge and skills. They can work in several capacities within a company, handling different types of tasks from time to time. Unlike specialists, they do not restrict themselves to any single job description. They are adventurous people who like to acquire diverse experiences and collect lessons from them. Examples of a generalist would be a doctor, organic tea tree oil farmer, and veterinarian.

Advantages of Being a Generalist

Just like a specialist, a generalist also enjoys unique advantages. They may not have one single area of expertise, but their value lies in their ability to take on any task.

Career Flexibility

One of the most natural benefits of being a generalist is career flexibility. Because of their multi-competencies, these versatile experts can thrive wherever opportunities take them.

Departmental Connections

With varied capabilities, a generalist usually works with people from different departments within a company. It also means more chances to establish connections everywhere.

Upper-Management Opportunities

Upper-management positions usually call for the ability to oversee multiple areas of operations. Generalists are ideally suited to these roles as “specialists” of the generality of things.

Specialists vs. Generalists: What’s the Verdict?

Understanding the roles of specialists and generalists makes it easy to see that there’s no contest between the two. Companies need both! Specialists provide the depths that establish them as authorities in their fields. On the other hand, generalists supply the widths that allow them to stretch their clout.

With too many specialists, an organization can implode upon itself; with too many generalists, it can dilute its market influence. As always, balance makes all the crucial difference.

The post Specialist vs. Generalist: Who Is Thriving? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-spotlights/specialist-vs-generalist-who-is-thriving/

Make £300 before the weekend!

Reading Time: 2 mins

Make £300 before the weekend with these money making opportunities.

It is our mission to help readers make, save and manage money. That’s why we love to tell you about money-making opportunities we hear about. A good friend of MoneyMagpie sent us two opportunities to make some good money this week.

Mel is a journalist who is undertaking two investigative pieces and needs people to speak with this week. Find out more about the opportunities below.

ARE YOU STAYING WITH YOUR PARTNER FOR FINANCIAL REASONS?

Here is what Mel says:

“I’m a journalist working on a sensitive feature for a national newspaper about UK women who are staying with their partner for financial reasons. It’s not that you’re extremely unhappy or anything bad has happened, just that without any financial constraints you might have decided to part ways as you suspect you’d be happier apart and moving on to pastures new.

“I would need you to be identified for the article and to provide photographs and probably need a comment from your other half acknowledging it too. I am more than happy to read the article back to you prior to publication.

“You would be paid £300. If this is you and you’d be happy to appear in a tabloid newspaper please do email me on mel.fallowfield@btinternet.com.”

did you cheat on your partner after watching a rom-com?

Here is what Mel says:

URGENT….did you cheat on your partner after watching a rom-com?

I’m looking for a UK woman to be interviewed today (15 February 2023) about how watching a rom-com made you deeply dissatisfied with your relationship and caused you to cheat or leave. Perhaps it made you realise how stale your relationship had become, or perhaps someone cheated in a film and that made you want to do it. Perhaps you just craved more romance in your life.

It doesn’t need to be in your current relationship – could have happened in the past. If this is you and you’re happy to be appear in a tabloid newspaper with a photograph please do email me on mel.fallowfield@btinternet.com. I will read the article back prior to publication and you will be paid £200.

If either of these money-makers appeal to you, contact Mel at mel.fallowfield@btinternet.com.

The post Make £300 before the weekend! appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/make-300-before-the-weekend

Get free cash out of your credit card – ‘Stoozing’

Reading Time: 3 mins

Stoozing is back. It has this week been revealed that rising interest rates mean you can get free cash out of your credit card for the first time since before the financial crisis, using a tactic called ‘stoozing’ – but you might need to act quickly to take advantage.

What is stoozing?

Before the financial crisis, a group of people used their credit cards to make themselves hundreds of pounds richer. They simply used the 0% interest introductory period on a new credit card to get their hands on some cash, then saved that cash somewhere that paid interest. The difference between what you’re paid in interest and what you’re charged by the credit card is your profit. Simple!

Turning higher interest rates into free cash

A normal 0% balance transfer credit card doesn’t deposit money in your bank account, it’s used to move debt from a different credit card. By contrast, money transfer credit cards do exactly that. Once accepted for the card, you simply nominate a current account of your choice for the money to be transferred into, then get a set period where you can pay it back with no interest charged.

But while there might not be interest charged, there is a fee.

The good news is that, currently, fees are typically 4% of the money you transfer – and that’s less than you can earn from a fixed rate bond.

At the time of writing, the best paying one-year savings bond pays 4.18% interest – that means £41.80 interest for every £1,000 you save – and a small profit on every pound you transfer to savings.

But you might need to act quickly to take advantage:

A closing window for free cash

Over the past few months, both the amount of time you get before interest is charged on a new money transfer card and the rates offered on fixed-rate bonds have been dropping: just last month the top-paying one-year savings account offered 4.33% interest, that’s now down to 4.18%. On top of that, last year you could pick up a money-transfer card offering 18 months 0% interest, while today you’ll struggle to find one offering more than 12 months.

If either of these drops much lower, you’ll end up paying more in fees than you make in interest.

Advanced stoozing

James Andrews, personal finance expert explains advanced stoozing: “For people prepared to put more effort in, there are ways to make even more money before you have to pay the credit card company back.

The first is pretty simple – at the end of the 0% money transfer card’s introductory period, transfer that balance to a new 0% credit card rather than using your savings to pay it off.

There are still a few fee-free balance transfer cards on the market – with 0% periods of more than a year – letting you repeat the 0% trick for at least another 12 months.

If you can’t find a fee-free deal to sign up to, make sure you check to see if the balance transfer fee is lower than the interest rate on the savings account you’re using.

And if you’re feeling especially fancy, you could even try using a 0% purchase card to add to your savings pot.

These cards charge no interest on new purchases for a set period – currently up to two years for the best deals – and never have fees attached.

If you used them to make everyday purchases, then transfer the money you would have spent on these from your current account into a savings account, you can earn interest on this until the 0% period runs out.”

Three things to watch out for

There are three potential pitfalls that could see your perfect plan to stooze your way to free money fall apart.

The first is that, while there is no interest due on 0% cards during the introductory period – you still need to make repayments.

These can be the minimum amount each month, but won’t be nothing at all.

If you fail to make the minimum payment due, you could lose your 0% privileges as well as having a black mark placed on your credit report.

The second thing to watch out for is what happens at the end of the 0% period.

If you don’t still have the savings available to clear your balance, or can’t access it for whatever reason, then you’re left with a hefty debt that all of a sudden is building up expensive interest.

Finally, you’ll need to be careful making applications for new cards. The best cards are only available to people with an excellent credit score – and, to make matters worse, applying for, then being rejected by, a credit card actually makes it harder to get a different one.

A simple way round this is to use an eligibility checker or card matching tool to maximise your chances of being accepted first time out.

The post Get free cash out of your credit card – ‘Stoozing’ appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/get-free-cash-out-of-your-credit-card-stoozing

Google publishes new link best practices

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also:

Anchor text placements
How to write good anchor text
Internal links within your content
External links from other sites

Crawlable links

The first section is very similar to the original document, which you can see on the Wayback Machine. The new document now reads, “Generally, Google can only crawl your link if it’s an <a> HTML element (also known as anchor element) with an href attribute. Most links in other formats won’t be parsed and extracted by Google’s crawlers. Google can’t reliably extract URLs from <a> elements that don’t have an href attribute or other tags that perform as links because of script events. Here are examples of links that Google can and can’t parse:”

Anchor text placement

Google said, “Anchor text (also known as link text) is the visible text of a link. This text tells people and Google something about the page you’re linking to. Place anchor text between <a> elements that Google can crawl.”

Google also provides some examples of good and bad written placement anchor text.

Writing anchor text

This is another new section where Google wrote, “Good anchor text is descriptive, reasonably concise, and relevant to the page that it’s on and to the page it links to. It provides context for the link, and sets the expectation for your readers. The better your anchor text, the easier it is for people to navigate your site and for Google to understand what the page you’re linking to is about.”

Google also provides some examples of good and bad written anchor text.

Internal links

Google notes that there is no specific number of links you need and writes, “You may usually think about linking in terms of pointing to external websites, but paying more attention to the anchor text used for internal links can help both people and Google make sense of your site more easily and find other pages on your site. Every page you care about should have a link from at least one other page on your site. Think about what other resources on your site could help your readers understand a given page on your site, and link to those pages in context.”

External links

Google talks about the trust factor of links, how sites who link to you can do so, using the nofollow for spammy links and what about paid links.

Google wrote, “Linking to other sites isn’t something to be scared of; in fact, using external links can help establish trustworthiness (for example, citing your sources). Link out to external sites when it makes sense, and provide context to your readers about what they can expect.”

Why we care

SEOs are obsessed with links, and rightfully so, they are an important ranking factor for most modern search engines. So anything Google publishes on the topic should be read by SEOs for them to make decisions about how to manage their link building and management practices.

The post Google publishes new link best practices appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-publishes-new-link-best-practices-393169

Webinar: Keep customers engaged all year long by Cynthia Ramsaran

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year.

Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime.

Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.

Click here to view more Search Engine Land webinars.

The post Webinar: Keep customers engaged all year long appeared first on Search Engine Land.

Original source: https://searchengineland.com/webinar-keep-customers-engaged-all-year-long-393178

Advantages of Investing in Bitcoin

Bitcoin is a digital currency that has taken the world by storm. Through its innovative technology and decentralized network, Bitcoin offers several advantages for those who choose to invest in it. The first advantage of investing in Bitcoin is its extremely low transaction fees. Unlike traditional banking methods, Bitcoin has no central hub or governing body, meaning users can send and receive payments with virtually no fees attached. This makes investing in Bitcoin much more cost-effective than using other payment methods. Another advantage of investing in Bitcoin is its reliability and security; when sending payments, users are able to remain anonymous while still having their funds secured on the blockchain network. This ensures that your investments are safe and secure from potential hacking attacks or other malicious activities. http://freecashbuilder.info

Meta aims to increase transparency in ad targeting for Facebook and Instagram users

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads.

Additionally, there are now more ways to access ads controls from different pages in the tool.

What’s new. From the Meta support site:

Beginning today, the “Why am I seeing this ad?” tool on Facebook will include:

Information summarized into topics about how your activity both on and off our technologies — such as liking a post on a friend’s Facebook page or interacting with your favorite sports website — may inform the machine learning models we use to shape and deliver the ads you see.
New examples and illustrations explaining how our machine learning models connect various topics to show you relevant ads.
More ways to find our ads controls. You will now be able to access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.”

Why Meta is making changes. Meta says they collaborated with privacy experts and stakeholders to gather feedback on increasing transparency in their ads system. One of the main suggestions was to be more transparent about how their machine learning models contribute to the ads people see.

Meta says they’re committed to using machine learning responsibly and being transparent about its use is vital to ensure people are aware of the technology involved and the data used.

“By enhancing transparency, we aim to increase accountability and help people feel more secure. The updates to “Why am I seeing this ad?” aim to provide clear information about machine learning models used to deliver ads. These are the latest developments in our continuous efforts to improve our ads transparency and provide better understanding of our data and technology use.”

Find the “Why am I seeing this ad?” feature. To access the “Why am I seeing this ad?” tool on Facebook, click on the three-dot menu in the upper-right corner of any ad in your feed. You can still hide ads from specific advertisers and access your ads preferences within the tool. The updated version is currently available on Facebook globally and will be expanded to Instagram in the future.

Dig deeper. You can read the full announcement from Meta here.

Why we care. This tool enhances transparency and provides users with clear information about the ads they see. By being transparent about the use of machine learning and the data used to deliver ads, users may feel more comfortable with the ads they see and may be more likely to engage with them.

Though this could be seen as a bad thing for advertisers, it forced brands to rethink their targeting. By doing so, it can potentially lead to higher engagement rates and better return on investment. Additionally, by understanding how the tool works, advertisers can improve their ad targeting and content to reach their desired audience more effectively.

The post Meta aims to increase transparency in ad targeting for Facebook and Instagram users appeared first on Search Engine Land.

Original source: https://searchengineland.com/meta-aims-to-increase-transparency-in-ad-targeting-for-facebook-and-instagram-users-393096

Instagram is ending its live shopping feature in March

Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming.

The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets. Despite the early traction of businesses like TalkShopLive, NTWRK, and Brandlive, as well as adoption by big tech companies like Meta, Amazon, and YouTube, the difficulties persist.

The effects of the pandemic are still felt. During the pandemic, online retail surged, but after things returned to normal, analysts found that U.S. consumers had not fully embraced live shopping, which only made up 5% of total e-commerce sales in the country. Even TikTok scaled back its live commerce plans due to low sales. The cultural and digital differences between Western markets and China may explain why live commerce has not been as successful in the U.S.

No live commerce. Though Meta is ending its live shopping feature on Instagram, they say they remain invested in shopping as 90% of users follow at least one business on the site.

Rather than live shopping, Instagram will prioritize advertising as a main way for users to discover businesses and shop. This includes its automated Shop ads and Advantage+ shopping campaigns to improve ad performance, as well as continuing to invest in checkout. Instagram recently removed the Shop tab and relocated Reels, in response to user criticism over the overemphasis on video content. Despite the end of live shopping, Instagram will still allow creators to host Q&As and invite guests, and businesses can still set up and run a shop on the platform.

Why we care. Though Meta says they’re focusing more on Instagram ads, we don’t know yet what that means. But for now, advertisers may need to adjust their strategies to account for the removal of the Shop tab and consider new ways to capture users’ attention and drive conversions.

The post Instagram is ending its live shopping feature in March appeared first on Search Engine Land.

Original source: https://searchengineland.com/instagram-is-ending-its-live-shopping-feature-in-march-393101

A Guide to Evaluating Home Warranty Providers

Home Business Magazine Online

You should purchase the greatest house warranty policy you can afford to safeguard your most valuable investment. Reason enough to check out many home warranty providers before settling on one. Identifying the qualities of a reliable home warranty provider and assessing their relative merits is the topic of this blog. We will also emphasize a few of the most important considerations for you to keep in mind as you make your choice.

A Home Warranty; What Is It?

When important home systems and appliances break down, a home warranty may help cover the costs of repairs or replacements. This may comprise the heating, ventilation, and air conditioning unit, as well as the plumbing and electrical systems.

Even though they are not required by law, home warranties may provide you comfort in knowing that you will not be financially responsible for major repairs. These agreements are normally sold for a year and may be obtained from several different providers.

What Factors Define a Reliable Home Warranty Provider?

To put it simply, not all home warranty providers are the same and will be more suitable for your requirements than others. There are a few essentials to consider when contrasting home warranty providers.

Coverage

The coverage of your protection should be among your top priorities. It’s crucial that the insurance provider you choose protects anything of value to you. It is vital to read the tiny print since some firms offer restricted coverage. Make sure that the policy covers everything that is needed to be covered, including your home’s equipment and systems. If not, you could have to pay for any necessary maintenance or replacements out of pocket.

A home warranty coverage will depict one year’s worth of repairs and maintenance. There are other home warranty companies 2023, like Elite Home Warranty that provide longer plans that are priced more affordably on a yearly basis.

The Ability to Tailor Service Packages

Adding a personal touch to your service plans is another essential consideration. Some businesses may provide you with a selection of predetermined plans, while others will give you more leeway to design your own.

This is crucial since you should only get the insurance that protects you from actual risks. Spending money on insurance you will never need is a waste of money. Equally important is making sure that your current level of protection is sufficient. Don’t risk having to pay for costly repairs or replacements out of your own money by having insufficient insurance coverage.

Fees and Expenses Each Year

The yearly price and service costs are another element to think about. If you need to make use of your warranty, you may be subject to additional fees, either on an annual or per-service basis, from the respective businesses. You could also have to pay a deductible.

You may save money by shopping around and comparing prices among multiple providers. Still, it’s not always wise to go with the cheapest alternative. After all, you want security and protection, not the cheapest policy possible.

Claim Response Wait Period

One other item to think about when anything goes wrong at home is how quickly the warranty company will pay out on your claim. Be sure the firm you choose is a firm with a rapid response time when you file a claim and a reliable system in place for expediting repairs or replacements.

Waiting weeks or months for a solution to your problems is the last thing you want. When filing a claim, the top home warranty providers will get back to you within twenty-four to seventy-two hours.

Competency

Experience is crucial when it comes to home warranties. Be sure the firm you choose has a solid reputation and has been around for some time. This ensures that they will be available whenever you need them and that they have the resources to deal with any problem that may crop up.

An Enjoyable Purchasing Experience

Having a good experience as a client is crucial when selecting a home warranty provider. Verify the company’s reputation and customer satisfaction with previous clients to feel confident in your decision.

Reading reviews on the vendor’s website is a great starting point for this. In this manner, you may learn from the mistakes of others and identify warning signs based on the accounts of others who have gone before you.

Helping out the Customer

When deciding on a home warranty provider, it’s also crucial to consider the quality of their customer service. Make sure the firm you choose has responsive, helpful customer support agents on hand at all times.

Your worst nightmare is to contact a business and either wait for hours on end before someone picks up the phone or hears crickets. In case of any emergency, the top home warranty providers will have someone ready to talk to you around the clock.

Allows You to Choose the Repairperson

When anything breaks down at your house, you want to be able to choose someone you are comfortable with and who has the necessary skills.

The top home warranty providers will provide you with a list of contractors you may choose from to do the work. In this approach, you won’t have to wonder whether the person to hire is competent or trustworthy.

When deciding on a home warranty provider, there are several details to think about. Things like coverage, service plan customization, yearly prices, and service fees, claim response time, industry knowledge, pleasant customer experience, customer care, letting you select the technician, and so on may all play a role in deciding which provider you ultimately choose.

Elite Home Warranty; The Warranty Industry’s Fastest-Growing Business

It is essential to examine all of these aspects of potential home warranty providers side by side. You may be certain that you are receiving the most suitable protection for your requirements this way. One such expert service provider is Elite Home Warranty, which can provide you with all-encompassing protection and assurance at a cost that is accessible to you.

You can find out more things about their plans and how they compare to those of other top home warranty providers by visiting their website right now. You can rest easy knowing you have the finest protection possible when you sign up for Elite Home Warranty.

With Elite Home Warranty, you can log in as a member and be able to make changes to the specifics of your policy or plan which may be done online. It is possible that you may need to get in touch with customer support based on the phase of the monthly cycle that you are now in or the particulars of the payment arrangement that you have in place. Your commitment to pay for Elite Home Warranty must be renewed every year. You may make payments for support fee renewals as well as support few payments by phoning customer service using the internet.

If you do not have a guarantee on your important home components, such as your appliances and systems, it would cost you a significant amount of money to repair or replace them. Elite Home Warranty is one of the most reliable service providers that provide coverage for these types of items. They provide a free trial for the 1st month along with a discount of $100 for the First 30 days of the trial and give the service free of charge for the 1st month. They have received certification from the Better Business Bureau (BBB) which is an organization that provides unbiased evaluations of firms and informs consumers about successful companies operating in any industry.

The post A Guide to Evaluating Home Warranty Providers appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/insurance/guide-evaluating-home-warranty-providers/