Managing payroll is necessary for the growth and success of your enterprise. However, the process can be time-consuming and tiresome, especially if you do it manually. You must also understand that staying compliant with the state’s payroll laws and regulations can be difficult if you depend on manual methods. That is where payslip software comes in.
Payslip software refers to a computer application that helps digitize the payroll system. It works by minimizing manual and repetitive tasks. As a result, you will spend less time producing payroll data. You can browse online for more info on how to incorporate a payroll automation tool into your business systems.
That said, there are several types of payslip software on the market. Therefore, selecting the right one for your firm can be confusing. However, you can implement the following strategies to find the best solution for your needs.
1. Select a Tool That Can Integrate with Your Other Business Applications
Running a successful company requires you to automate most of its processes. Therefore, apart from the payslip automation software, you will likely have other computer programs to streamline other processes like marketing, staff onboarding, selling, etc. For that reason, it is important to find software that can integrate with other already installed applications. That ensures all your business systems work in harmony to promote efficiency.
Additionally, you must ensure that the selected payroll automation software is compatible with your computers. That also helps promote efficiency in your firm.
2. Find a Scalable Software
You might be starting your company and, therefore, be tempted to select any payslip software you see on the market. However, that can be a total disaster, especially if you select a non-scalable one.
A non-scalable payslip software cannot accommodate the growth of your enterprise. Therefore, you will be forced to purchase another one when your company expands. That will cost you extra money, thus hurting the profitability of your business. You could have avoided that by shopping for a scalable software from the start.
3. Purchase a Cloud Payroll Software
You can consider investing in cloud-based payroll software if you want to work remotely. Such a tool will enable you to process payrolls from various locations, including your home. You can achieve that using mobile devices like smartphones, laptops, tablets, etc.
4. Select a Simple to Learn and Use Payslip Software
You must understand that the various available payroll software differ in complexity. Some are difficult, while others are simple to use. Ensure you select a tool you can utilize with ease.
Finding a simple-to-learn and use payslip software can help your business in several ways. For instance, it helps save time since you will not spend hours educating your staff on how to use it. That also helps enhance your employees’ productivity.
Besides, simple-to-operate payroll software can help save money. It eliminates the need to hire professional trainers to educate your team on how to use it. That goes a long way in minimizing company costs, thus boosting profits.
Installing payslip software is a huge investment. Therefore, you want to make the right decisions from the start. That is important since a slight mistake may force you to start all over again in searching for another tool if the installed one fails to meet your business needs. That is why you need to use free trials or test your preferred system before fully integrating it into your company networks.
You must note that the features of free trials are often limited. However, using them can help you to decide if the software can meet your payslip needs. For that reason, ensure you partner with firms that offer free trials.
6. Read Online Reviews
One of the best ways to simplify your payroll system is to use high-quality software. However, you may not be able to know its quality unless you start using it. The good news is that you can read online reviews to determine the quality of particular software.
With online reviews, you get first-hand information from other clients who have already used the software. Software with many positive online reviews could be of high quality, and you may consider investing in it.
7. Consider Your Budget
Finally, consider your budget when finding your business payslip software. For that reason, ensure you find a tool that accommodates your budget.
However, you should not compromise the quality of the software for low budgets. Some low-priced tools are of poor quality. Moreover, your business might not grow if you use them.
Takeaway
Investing in payslip software can be a game-changer in the growth of your business. It helps save time by ensuring you complete payroll calculations in no time. It also reduces the burden of compliance. Therefore, you must use the best automation tool. You can achieve that by implementing the strategies detailed in this article.
The 2022 holiday season is here. As small business owners wrap up their final quarter with hard work and passion, they look forward to spending the holidays with loved ones. There are many fabulous products on the market today that we feature in Home Business Magazine’s Holiday Gift Guide Part 1 (Part 2 and Part 3 to follow). We highlight products for the entrepreneurs, their friends, and their loved ones. These products will delight the gift receivers this holiday season. Enjoy reviewing these products, which include: office equipment (electronic devices, ergonomic furniture, decorations), fitness items, wellness products (items that improve quality of sleep, ergonomic items, healthy snacks, beverages, etc.), holiday snacks and treats, clothing and accessories, and home products.
Sammy Gorin Greeting Cards
Add a pop to gift giving with greeting cards featuring original artwork from Sammy Gorin. This New York-based artist turns your favorite pop culture moments into vibrant paintings, illustrated prints, and handcrafted stationery made with heavy cardstock and left blank inside. Check out her Holiday Cards, including Holly Dolly. Price: $5.30. Visit https://sammygorinart.com/.
Brewpoint Coffee – New Moon: Caffeinated Infused Coffee
Brewpoint Coffee is a woman & minority owned coffee company in the Chicago suburbs offering freshly roasted coffee through their unique cafes or delivered right to your doorstep through coffee subscriptions. Their freshly roasted coffees include The Illusionist, The Alchemist, The Stargazer, The Acrobat, and Single Origin. They also have a variety of seasonal coffees that their customers love. Their coffees are carefully crafted in their own roastery. They also have a unique limited edition CBD infused coffee line that will get you through your day and into the night because great coffee shouldn’t have a bedtime: Price: 4 oz: $12 and 12oz: $35. Visit https://brewpointcoffee.com/collections/hemp-infused-coffee.
This fanny pack makes a great outdoor gift because it’s ready for adventure. They are built to hike the trail, go on your next run or just help you train your pup. Designed with your comfort in mind, their bag fits any size up to 48 inches, includes a convenient belt strap (which most bum bags lack), and should work for men, women, and children (small, medium, or large). Their fanny packs have 3 pockets for your convenience and fit any size phone, passport, a standard bottle of water, and all your other essentials. Their bags are well stitched, made of either a strong vinyl or 900d high-end poly, and have a strong liner. Price: $14.94. Visit https://www.sojournerbags.com/collections/fanny-packs/products/transparent-pink-fanny-pack.
TrueUp Hanging Solution
There is a new home hack making life easier for homeowners and renters alike who want to hang their art and pictures up, but would rather not drive nails through their (or their landlord’s) drywall. The TrueUp Hanging Solution has been called a “relationship saver” — because of how drama-free it can make putting up, and inevitably moving your framed pieces around your living space. No nails — and no hammer — required! The TrueUp hanging kits include wall mounts, frame adaptors, adhesive strips and a level. Best of all, if you want to adjust or move it somewhere else, the patented heavy duty adhesive strips can be easily removed, damage-free, and reused as many times as needed! Price 3-pack for $23.99. Visit https://trueuphanging..com/ and Amazon.
Lipstick & Lip Rally Set
At Ada Lip Beauty, they believe speaking up for yourself generates self worth and only then triggers empathy for others. Ada Lip Beauty lipsticks use only pigments derived from vegetables like beets, potatoes, radish, turmeric and spirulina to color their line. The act of putting on lipstick is an intimate moment where you stare at yourself in the mirror. It is at this moment their lipsticks work their magic. Each shade is named after an affirmation and it works three ways — you see it, wear it, and speak it. This is perfect for a wellness and beauty gift for your mom, sister, and/or wife (especially expecting women). With their Lipstick & Lip Rally Set, you choose one lipstick shade + Lip Rally (lip scrub). Price: $38.25. Visit https://adalipbeauty.com/collections/kits-bundles/products/1-lipstick-1-lip-scrub-deal.
Pop & Bottle is a clean coffee company redefining your daily coffee ritual. Infused with collagen and antioxidants, but as tasty as a barista concoction, Pop & Bottle offers the opportunity for every day self-care & indulgence. Pop & Bottle not only tastes deliciously creamy, but is plant-based and contains clean key ingredients / benefits: naturally sweetened with dates (no refined sugar, monk fruit, stevia, etc.), dairy-free, and infused with house made plant milks, gluten-free, organic and functional ingredients added for quality and taste, the functionality is an added benefit. Oat Milk Lattes have functional ingredients and no refined sugar. Price: $2.92/bottle + 12 pack Ultimate Sampler Pack. Visit https://www.popandbottle.com/collections/the-supers/products/ultimate-sampler-pack-oat-milk-latte.
Romy Stoneware Round Dinnerware Set
The Romy Stoneware Round Dinnerware Set was designed to make every meal stunning. The set includes 16 pieces, including 4 10.9″dinner plates, 4 8.19″salad plates, 4 12-ounce mugs and 4 20.2-ounce bowls, making it the perfect set to service 4 people. The set is white, dishwasher safe, and microwave safe. Price: $139.99. Visit https://www.stonelain.co/products/romy-stoneware-dinnerware-sets-white.
Bean Box – 12 Mornings of Coffee Advent Calendar
Bean Box is a DTC global coffee marketplace, offering specialty coffees, teas, coffee subscriptions & coffee gifts. Holiday cheer, now brewing: their best-selling Coffee Advent Calendar is back for 2022! Whether you have a coffee lover on your nice list, or you need a little extra help wrapping all those presents, the 12 Mornings of Coffee Advent Calendar will put an extra jingle in your step all season long. It includes limited-edition 2022 Holiday Blends in a convenient 1.8oz tasting format (brews 4-6 mugs), curated from the nation’s top roasters. Each specialty coffee selection also comes with tasting notes and brewing tips. Price: $64. Visit: www.beanbox.com.
SnackMagic
Show your favorite entrepreneur a little love with some gourmet goodies. For the health-conscious or straight-up indulgent snacker, SnackMagic offers a variety of hidden gems from better-for-you brands. Just set your desired budget and let the business mogul do the choosing from their desktop or using the new mobile app from a selection of over 1000 different snacks, beverages, and work & play items. Alternatively, you can surprise them with a curated snack stash, such as their Happy Holidays, Minority Owned, Black Owned Businesses, Latin American & Hispanic Owned, Women Owned, Caffeine Lover, Self-Care, and Happy Hour boxes. Price: From $35. Visit https://www.snackmagic.com/menu/featured.
TheraICE RX Headache Relief Cap
Photo credit: Mackenzie Sanderson
The best-selling Headache Relief Cap is a game-changer. The Headache Relief Cap is always seconds away from relieving even the most brutal headaches. Compression and cold therapies constrict blood vessels and reduce inflammation, helping mute pain signals. It works on all types of headaches (common tension, sinus, cluster, and migraine). Heat therapy relaxes muscles, melting tension into pain-free relaxation and the pillowy, cloud-like fabric gently cushions pressure points. Price: $34.95. Visit https://www.amazon.com.
Small Goodie Jar With Lid byPapers + Ink
These “candy” dishes are part of the Shells and Seaweed Glass collection and perfect to store your goodies. The technique used to press the milky glass creates a color combo that is just gorgeous and changes in coloration between translucent and milky opaque glass. The colors and embossed shell details make these containers vibrant and certainly a treat for your treats! Price: $40. Visit https://papersandink.com/collections/glass-ashtrays-bowls/products/shells-and-seaweed-sm-goodie-jar.
Geneverse – HomePower ONE PRO Solar Generator
This is the ideal home tech gift for the holidays. It is ideal for someone who runs their business from home, anyone with a home office, or leads a remote work lifestyle. The HomePower ONE PRO is a compact, indoor-safe battery backup station that can power 99% of home appliances during a loss of power — and fully regenerative through the option of recharging through solar panels. That means during a loss of power for any reason, work would not slow — you could plug a computer, fax machine, WiFi router, cell phone, printer, etc. into it and stay connected through it all. Price: $2,599.00. Visit https://geneverse..com/products/solar-generator-pro?variant=43169864843499.
Clipa
Entrepreneurs are always looking for products that make their work and personal travel lives easier. Their instant-close hook keeps essentials in sight and off the ground. An Amazon bestseller, Clipa is a patented 3″ metal ring with cushioned ends that instantly opens to hang bags, backpacks or purses up to 30 lbs. It works on vertical or horizontal surfaces as well as rails and carts, too. The clipa is 1.6 oz. and comes in eight styles. Gift boxed with idea guide inside. MSRP: $16.99. Visit https://www.clipa.us/.
Toss away your drug-filled antiperspirant and switch to a natural deodorant featuring real lavender, coconuts and lemon. Freedom keeps you odor-free for 24 hours and contains no aluminum, parabens, phthalates or synthetic fragrances. It is vegan, cruelty-free, gluten free, and packaged with eco-friendly paper. All Natural Deodorant – Eco Friendly! Price: $16.99. Visit: https://freedomdeodorant.com/collections/natural-deodorant-2.
MagicMinerals AirBrush Foundation
MagicMinerals AirBrush Foundation by Jerome Alexander is a 2pc Set with Airbrush Foundation and Kabuki Brush for blending. The innovative spray foundation contains anti-aging ingredients, including Hyaluronic Acid, Argireline, and Matrixyl 3000, that result in rich, lusciously smooth skin. Its ultra-light-mineral formula provides full coverage and is perfect for everyday use, giving you a flawless matte finish without any creasing or streaking! Price: $19.99. Visit https://jeromealexander.com/.
Riemot Women’s Waterproof Hiking Shoes
Riemot Women’s Waterproof Hiking Shoes are lightweight and well-ventilated sneakers that are versatile enough for outdoor sports, all-day hikes, and more! Men’s Waterproof Hiking Shoes are also available. Stay on trend both in the city and on the trail in these durable mountaineering style boots. Price: From $14.99. Visit Riemot.com, Amazon and goaffpro.com.
Banana Phone
Make phone calls or play your favorite music with the Banana Phone. It has a 60 ft Bluetooth range, with 20-hour talk time and 120-hour idle time. The Banana Phone connects to iPhone and Android via Bluetooth. It is rechargeable via micro USB (cable included). 1% of all the company’s revenue is donated to Gearing Up for Gorillas to support Gorilla Conservation in the democratic Republic of the Congo while working with 1% for the Planet. Price: $39.99. Visit www.bananaphone.io.
Rebus Gift Box
A Rebus gift box is an invitation to begin a journey to create a custom hand-engraved signet ring, the perfect personal holiday gift. The distinctive Rebus Gift Box is a voucher with a difference, designed for those who want to either fully gift or contribute towards that special someone’s signet ring. The Rebus signature gift box contains a bronze replica signet ring, a gift card to add a personal message, plus the Rebus Welcome Pack, which includes a personalized invitation to the Hatton Garden workshop, a Rebus brochure and a finger-sizing gauge. A unique voucher code will be provided and can be redeemed either online or in-store. Price: From $50. Visit https://rebussignetrings.com/gift-box-voucher.
Illuminate Labs offers the most transparent dietary supplements. It tests every single batch of finished product against European Union limits at a third-party laboratory and publishes the test results right on each product page for consumers to see themselves. Its products include Standardized Ginkgo Biloba Extract, which supports focus, information processing & memory; Standardized Panax Ginseng Extract, which supports energy, cognitive function & mood; and Standardized Ceylon Cinnamon Extract that supports blood sugar and cholesterol normalization. Price: From $40. Visit https://illuminatelabs.org/.
Spoken Flames Autumn Ease Candle
Spoken Flames is a sensory candle brand that blends the science of our senses with technology for more mindful self-care in a modern world. Each candle has a message. Unlock an audible affirmation or poem via augmented reality (AR) for a uniquely hybrid physical and digital candle experience that will engage your senses & stimulate your mind. These AR-enabled candles engage your senses of sound, sight, and smell. These sensory signals encourage increased brain stimulation, which can improve your memory, focus, and mood. Spoken Flames’ Autumn Ease Candle provides the best fall candle scent with brisk notes of bergamot, pumpkin, fresh hay, and crisp air blend effortlessly ― like a leaf drifting through an autumn breeze. Invite ease. This AR-enabled candle activates a spoken word poem. A one-of-a-kind, sensory candle experience! Phthalate-free, Non-toxic. Price: $34.00. Visit https://spokenflames.com/products/autumn-ease.
Fix your posture and change your life! minder for Apple Watch gives you all the tools you need to enhance your daily routine. It improves your posture, helps mindful breathing, and gives you purposeful breaks! With it comes a free bonus: Get 1 year access to premium on minder app! Price: $69.95. Visit https://www.obvus.me/products/minder.
minder Laptop Tower 2.0 Stand
Photo Credit: obVus
The minder laptop tower 2.0 stand is a reliable laptop stand for your desk. It promotes working efficiently and good posture with its ergonomic design. It enhances your working position and offers heat dissipation. A “must have” in any home or work office. Price: $69.99. Visit https://www.obvus.me/products/laptoptower2.
minder Portable Folding Bluetooth Keyboard
Photo Credit: obVus
For those times when you need the efficiency and comfort of typing on a physical keyboard, the minder Portable Folding Bluetooth Keyboard is slim and lightweight enough to slip into your bag and take with you throughout the day.
Foldable and light, their keyboard can be used anywhere you go. Its slim profile and pocket size portability allows you to place it wherever you want to set up your office. It also offers cable-free and clutter-free connection. Enjoy fast pairing to any device so that you do not lose a moment. Price: $44.99. Visit https://www.obvus.me/products/minder-foldable-ergonomic-keyboard.
Kona Earth Coffee Gift of Aloha Set
Coffee lovers delight! Kona Earth’s single-estate, 100% Kona coffee is nurtured from crop to cup on a family farm on the Big Island of Hawaii. They micro-batch roast on site and ship farm-direct for supreme freshness. Even better, this small business with a heart gives back a percentage of after-tax profits with their “Care In Every Cup” initiative. Therefore, when you give Kona Earth coffee, you can be sure that you are also supporting a good cause. Their “Gift of Aloha” sets are thoughtfully packaged and make a beautiful presentation, packaged in a fun, burlap bag. In addition to 100% Kona coffee, gourmet gift bundles also feature delicious dark chocolate, made with 75% Kona cacao from the farm. Price: From $30. Visit https://konaearth.com.
befree Clothing
Being stuck with the wrong outfit on for the day is one of the worst self-inflicted issues that leaves people either overheating or freezing as the temperatures fluctuate throughout the day and the seasons change. However, people do not have to worry about overdressing or underdressing when it comes to befree zipOns. With zippers spanning waist to hem, these pants are easily zipped on or off without making people take their shoes off first, allowing them to accessibly transition their layers and free themselves of the condemning decision of what to wear in the morning. Price: $54.99. Visit https://befreeco.com.
Pura Smart Home Device
When picking out the perfect gift, consider the idea of a smart home fragrance device for a home upgrade gift. Pura plugs into any US-based outlet and uses Bluetooth technology to connect to an accompanying app that lets users control the scent strength and intensity. Customers can even switch between two scents! The company has their own signature line of scents, as well as others made in collaboration with brands like Disney, Kenneth Cole, Anthropologie, and more. Price: $44 with scents from $12–$18. Visit www.trypura.com.
Grillheads Supply Co Dry Rub Bundle
Of course, the grill master entrepreneur will forever appreciate quality marinade ingredients, so why not gift them Grillheads Supply Co Dry Rub Bundle that includes their complete line of flavor enhancing rubs — Queen Bee, OMG, and Jack of all Rubs. After all, St. Louis, where the brand is based, is home to some of the best barbecue around! Price $31. Visit https://grillheadssupply.com/collections/all-products.
SnapPower Automatic LED GUIDELIGHT 2
SnapPower is the inexpensive trick for an expensive look that turns your home into a showcase. Create a smarter space with SnapPower’s Automatic LED GUIDELIGHT 2. The Guidelight 2 frees up outlets, offers elegant lighting, is energy efficient, and customizes to match your home. Available in the colors white, black, ivory, and light almond for any Duplex or Decora style outlet. It installs in seconds with no wires and no batteries. Price: From $23.99. Visit https://www.snappower.com.
Renee’s Readers
Renee’s Readers provides premium grade optical lenses and premium quality optic frames, designed with comfort in vision and wear in mind. They are perfect for entrepreneurs who are working from home or in need of a quality pair of readers to wear on Zoom calls that are fashionable while reducing eyestrain. Quality and style are RENEE’S READERS constants, and the readers are designed relative to your personal needs, while also relevant to the times in a mix of styles open to your interpretation. RENEE’S READERS offers men’s and women’s prescription readers, half-frame glasses, computer readers, blue light glasses, photochromatic readers, flexible readers, progressives, and more. Price: From $75. Visit www.reneesreaders.com.
Maya’s Cookies Cookie Love Club Subscription
Maya’s Cookies offers high quality sweet treats with a positive message of inclusion and diversity as a black-owned, female-owned organization. As a vegan cookie company, it offers dairy-free, egg-free cookies, many selections that are nut-free and gluten-free, they have something for everyone! This Holiday, beautifully packaged cookie gift set options include The Fireside Collection, Candy Cane Land, The Classic Collection, Best Selling Flavors Collection, and a very fun DIY Cookie Decorating Kit! The Cookie Love Club Subscription includes six beautifully packaged cookies, delivered each month. Price: $35. Visit https://www.mayascookies.com/pages/cookie-love-club.
Glutaryl
As glutathione declines in our body naturally with age, we need it even more. Consider supplemental glutathione in the form of Glutaryl , a patented product using a sub-nanotechnology that delivers GSH in a highly absorbable form. This technology shrinks the glutathione, so it can pass through the skin to repair cells, reducing oxidative stress and improving health. Price:$119.95. Visit https://aurowellness.com/product/glutaryl/.
Superhero Plant Stem Cell Eye Cream
Made by Facial Lounge (offering celeb-loved Vegan skincare + services), Superhero Plant Stem Cell Eye Cream, a luxurious, lifting and smoothing serum, addresses all major changes that the aging eye experiences. This super-serum is created to work on lines and wrinkles, dark shadows, puffiness, loss of volume and firmness and the eye’s most difficult area to treat, the sagging upper lid. Beautifeye, a clinically-tested synergistic blend of two plant extracts, Persian Silk Tree and Holy Herb, is the first ingredient to visibly lift the upper eyelid by 20% up to 91%. The eye contour’s structural integrity is fortified, elasticity is restored, and the contraction capacity of the lid is measurably bolstered. Price: From $59. Visit https://www.faciallounge.com.
Steeped Coffee 8 Pack Box
STEEPED COFFEE is an eco-friendly coffee company that offers gourmet coffee in a Bag (think tea). These oversized bags are packed with gourmet coffee (including decaf, French roast & several new Blends). They brew up a great cup of joe with no machines or brewing equipment necessary. All it takes to brew a perfect cup is hot water and a few minutes, and at the end of the day, there are no wasteful plastic pods accumulating in waterways or landfills. It is Direct Trade Coffee, quality coffee ethically sourced directly from farmers. Monthly subscriptions are available and make great holiday gifts and stocking stuffers for anyone who loves coffee. Steeped Coffee 8 Pack Box is an 8 pack supply of single-serve Steeped Coffee, delivered to your doorstep. Price: $14.95. Visit https://steepedcoffee.com/.
The Ayla Vacuum
The compact, powerful Ayla Vac features dual-speed suction and long battery life for a full day’s messes. This cordless vacuum is easy to empty and grabs everything from glitter to Puffs. It is 11 inches tall, weighs 1 pound, and comes in white and black colors. Price $69. Visit https://aylabag.com/products/secret-product-coming-soon.
You spend almost 1/3 of your life in bed. Why not make the most of it and make those sleeping hours work for you? Celestial Silk Pillow Cases are the perfect pampering gift for mom, sister, daughter, or grandma. Every woman needs more sleep, and silk pillowcases give her exactly what she needs. Celestial Silk pillowcases are thicker and more substantial than most silk pillowcases. (Because of their smooth texture and natural sleekness, silk pillowcases are a natural way to get your beauty sleep. Tresses stay tame and skin stays moisturized. Over 25 colors and designs are available in standard, queen and king sizes. Price: From $41.99. At https://amazon.com/celestialsilk.
TheraBalm First Aid CBD Rose Balm
TheraBalm First Aid CBD Rose Balm is sourced from high-quality hemp and infused with powerful, organic botanicals like Rosehips, Chamomile, Calendula, Plantain, Marshmallow Root, and Gotu Kola. The cannabinoids and botanicals work together to heal wounds faster, with less pain, risk of infection, and minimal scarring. 2 ounces. Their product is cruelty-free, all-natural, non-GMO, and made with organic ingredients. Price: $39.95. Visit https://www.gettherabalm.com/shop/rose-balm-scar-cream/.
Eat Me Guilt Free Brownies
Eat Me Guilt Free is a health-focused line of brownies, bread, tortilla wraps, cake mix and apron. Eat Me Guilt Free creates guilt-free goodies. These squares of goodness are low carb and protein-packed so they curb your hunger (20 grams of protein per bar.) For the holidays, they’re offering the Permanently on the Naughty List Bundle. – Being bad never tasted so good! Available from Dec. 1–26, the Permanently on the Naughty List Bundle will include 12 of Eat Me Guilt Free’s Naughty List brownies, a black Santa hat, pins, and a must-have ornament perfect for proud members of the naughty list. Price: $60. Visit https://www.eatmeguiltfree.com/collections/protein-brownies (and in December visit https://www.eatmeguiltfree.com/products/permanently-on-the-naughty-list-bundle?ls=OJOuqhKURLu3HMZqhrviHg)
Hexo Gift Tin with Fountain Pen and Ballpoint
Faber-Castell, one of the world’s largest and oldest manufacturers of pens, pencils, art and office supplies, was founded in 1761. One of its fine writing instruments is the Hexo Gift Tin with Fountain Pen and Ballpoint. Whether you are writing the perfect novel, penning a valentine to your sweetheart, or jotting down the notes to a new tune, HEXO will help you bring your creativity to life. Hexagonal barrel and cap made of anodized aluminum. Ergonomically shaped grip zone for comfortable writing, suitable for right-handed and left-handed users. Fountain pen with high-quality stainless steel nib in medium with special edge for an exceptional writing experience. Twist ballpoint pen: black refill, line width B. Made in Europe. Packaged together in black gift tin. Price: $78. Visit https://www.fabercastell.com/products/hexo-gift-tin-fountain-pen-ballpoint-silver-580027 or Amazon.
Delta Children’s Personalized Cozee Flip-Out Sherpa 2-in-1 Convertible Chair to Lounger for Kids
Personalize your child’s chair. Available in multiple thread colors and fonts with up to 9 characters, your child’s name will be beautifully embroidered in the design of your choice. This convertible seat on this chair easily flips open to reveal multiple ways for your child to relax. They will love to sit and read or watch their favorite movies on the chair but when it is time for a nap, this seat folds out into a comfy sleeper bed. This flip open chair features a super-soft Sherpa slipcover that adds texture and comfort, zips off, and is machine-washable. A side pocket keeps books within reach. Price: $109.99. Visit https://deltachildren.com/collections/personalization.
Original Buddha Board
Paint on the surface with water and watch your creation come to life. As the water slowly evaporates your art will magically disappear, leaving you with a clean slate and a clear mind. The Buddha Board is comprised of a canvas 12″ high x 9″ wide x 1/4″ thick, a sturdy waterproof stand, a roomy reservoir for water, and separate grooves for holding both the board & brush. It comes with a premium bamboo paintbrush with thick, ultra-soft bristles. Price $37.95. Visit https://buddhaboard.com/.
Royal Locks Curl Care Styling Trial Set
The Royal Locks Curl Care Styling Trial Set is a set of 3 styling products. It includes: Pro Curl Cream Gel (3 fl oz) that does the work of 3 products: holding like a gel, moisturizing like a styling cream, and drying soft like leave-in conditioner; Dream Cream Curl Cream (3 fl oz) created for thicker curls and fine waves that crave extra moisture, definition, and control with less frizz; and Party Curl Activating Spray (3 fl oz) that gives flattened curls and boost and reduces frizz, while protecting from UV. These formulas are concentrated, so you need less product. They are made with nourishing botanicals and are sulfate- paraben-, gluten-, cruelty-free, and certified Leaping Bunny. Price $26. Visit www.royallocks.com.
Ballpark Blueprints
Ballpark Blueprints has a variety of unique home business gift ideas for the sports fan on your list, including golf head-covers, fleece stadium blankets, t-shirts, hoodies, metal travel mugs, and original handcrafted architectural wall art of more than 140 iconic stadiums, arenas, and ballparks across the country, Ballpark Blueprints captures the distinctive artwork and beauty of sports venues for the sports fan who is looking for a classic and sophisticated way to display their love for the game. Hand-rendered original designs, custom ink, and museum-quality paper are used to ensure that Ballpark Blueprints products are unique additions to any room in a home, office, or man cave. Wall art products include unframed, framed, canvas, and metal prints. Price: From $40. Visit https://ballparkblueprints.com/.
Epson EcoTank ET-2400 Printer
Dedicated to deliver value and convenience for the ideal printing experience, Epson America, Inc has expanded its EcoTank® line of cartridge-free printing solutions to include Epson’s most affordable EcoTank model. The EcoTank ET-2400 All-in-One Supertank printer, exclusively sold through Target and Walmart this holiday season, is designed for easy, everyday home printing at a lower price point so families can worry less about running out of ink. The EcoTank ET-2400 allows users to save up to 90 percent on ink with replacement ink bottles vs. ink cartridges–enough to print thousands of pages. It comes with up to 2 years of ink in the box to produce sharp text, impressive color photos and graphics on virtually any paper type, and comes with a built-in flatbed scanner and copier for easy document management. It also includes wireless and hands-free voice-activated printing. Price: $249. Visit: www.epson.com.
The Beauty Tea Co
The Beauty Tea Co. is all about supporting your self-care journey both inside and out —perfect for the entrepreneur suffering from burnout. Premium Asia-grown ingredients mix into a blend that provides the high-end tea experience you deserve. Each tea blend is named using a positive affirmation. The Beauty Tea Company is a must-have tea for those looking to prioritize their mind as well as their body. Price: $12. Visit https://thebeautyteacompany.com/collections/all, Amazon, Etsy, and Walmart.
Aruba Instant ON AP22
Aruba Instant ON AP22 is a Wi-Fi 6 Access Point that offers blazing-fast Internet for up to 75 devices. This is the perfect Wi-Fi access point for home offices with expanding mobile, cloud, and IoT requirements, especially considering the growing list of smart home IoT devices from smart speakers to lights that can clog residential-grade access points and interfere with business activities. This access point is super simple to set up, even remotely, via the Aruba Instant On App. Price: $169.99. Visit https://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=797335.
Best 365 Immunity Line
Best 365 and its team of medical advisors formulated the line with a blend of clinically-tested ingredients to naturally support your body’s fight against allergens, viruses, bacteria and microorganisms. The Best 365 Immunity Line includes: Be-OnGuard Nasal Spray, Be-OnGuard Mouth Spray, and EZ Safer Air. Price: From $19.99. Visit https://www.best365labs.com/ or on Amazon.
1934 BBQ Sauce 4-Pack
1934 BBQ Sauce 4-Pack includes a bottle of each of their 4 BBQ sauce flavors. Original, Smoke, Heat, Sweet Onion. Each sauce has its own unique flavor created by the premium blend of spices in each. Their 1934 sauces are made naturally with no preservatives, additives, liquid smoke or thickening agents. No high fructose corn syrup. Price: $28. Visit https://www.1934bbq.com/shop/1934-bbq-4-pack/.
Chocolate Almond Biscotti
Entrepreneurs always have snacks on deck whether it is in the office, at home or on the go! Even non-biscotti lovers may find their whole opinion on the crunchy cookie changed after trying a fresh baked biscotti. These gourmet biscotti from The Biscotti Company are so scrumptious, it is not uncommon for an entire bag to be eaten in one sitting! While a cup of coffee is not required to enjoy these scrumptious biscotti, they are sure to be a hit. Chocolate Almond Biscotti contains whole roasted almonds and Belgium chocolate chunks. Its deep amaretto and almond flavorings taste delicious with a hint of sea salt to finish off this handcrafted treat! Price: $9.99. Visit https://www.thebiscotticompany.com/shop/.
Vital Charge
The Vital Charge is a portable handheld light therapy device that delivers therapeutic red light wavelengths in an ultra-sleek design. The device features a rechargeable lithium ion battery that lasts up to 4 hours for continuous use. Each device comes with a carry case, charger, stand, protocol guide, and safety glasses. Vital Red Light consists of an at-home, professional grade red and near-infrared light therapy device collection, which is offered in three sizes: Vital Charge, Vital Pro, and Vital Elite. Vital Red Light benefits overall skin health, hair growth, anti-aging, mental sharpness, pain, muscle recovery, and more. Price: $329.00. Follow on Instagram for more at @VitalRedLight. Visit https://www.vitalredlight.com/.
KYVAN’s Honey & Coconut Rejuvenating Shampoo & Nourishing Conditioner Set
KYVAN Body Essentials offers organic lip balms, muscle rub, vapor rub, shampoo/conditioner and cologne/perfume. Its motto is “Making Beauty Essential.” KYVAN’s Honey & Coconut Rejuvenating Shampoo & Nourishing Conditioner Set cleans, strengthens, and repairs your hair. It improves moisture-deprived hair with a rush of hydration that gets hair back in action and on the road to recovery. No parabens, phthalates, mineral oil, sulfate or dyes. Unisex. Price: $37.99 Visit www.kyvanbodyessentials.com.
The Decktool
The Decktool makes it very easy to clear debris out of cracks in a deck after it has been blown off. It greatly reduces aggravation and bending over. It helps make the deck look its best, reduces the chance for wood rot, and is great for paint and stain prep. Price: $19.95. Visit https://thedecktool.com/.
The Burro Buddy from The Little Burros is a garden tray that sits on top of your standard size wheelbarrows, holding your drink, cell phone, long handle tools, short handle tools, and more! So you can make fewer trips running back and forth to grab your tools and keep everything at waist level so you do not have to constantly keep bending down to pick up tools. Seen on ABC’s Shark Tank, and Made in the USA! Price: $41.95. Visit www.littleburros.com.
CleanO2
Reducing your carbon footprint has never smelled so good with CleanO2’s all natural, chemical-free, body bar soaps made from the literal carbon dioxide that traps heat in our atmosphere, forever sequestered and turned into soap — never to threaten our shared earth again. Entrepreneurs can make an actionable environmental impact by purchasing CleanO2 soaps for their partner, parents, or colleagues. CleanO2’s body bar soaps include Enviro Mint, Montane Meadow, Sustainable Spice, Earthly Almond, Renewable Rose, Eco Aloe, or Activated Charcoal. Price: $6. Visit www.cleano2.ca.
The Ultra Pro Headset (TW-210/220)
Endorsed for audio safety by Dr. Roberson of the California Ear Institute, ThinkWrite’s headphones/sets are designed by an Emmy award winning audio engineer and are designed for durability and comfort at an affordable price. Perfect for those who work, study or play in open environments, The Ultra Pro Headset (TW-210/220) pairs comfort-first construction with unique ear cup swivel technology to minimize external noise while the flip-down omni directional microphone captures diverse vocal qualities and inflections. Price: <$35. Visit Amazon and www.ThinkWrite.com.
Kodak Moments Canvas Prints
Kodak Moments has some perfect product offerings to include. The photo printing brand offers a variety of budget-friendly, customizable office gifts to helps capture those special moments in the stay-at-home worker’s office or in the on-the-go entrepreneur’s daily life. Elevate your favorite moments with gallery-quality Canvas Prints. Display just one canvas or create a stunning vignette. Choose a size and add your photos — it’s that simple. Price: Varies. Visit https://www.kodakmoments.com.
1-Year Subscription to BetterSleep
BetterSleep helps you understand and improve your sleep with sleep tracking, premium sounds and guided content curated just for you. Learn about your personal chronotype and discover calming soundscapes, science-backed relaxation practices, sleep tips and bedtime stories that gently guide you toward your dreams. Per BetterSleep 91% of its listeners say they slept better after using the app for just one week. Price: Varies. Visit https://www.bettersleep.com.
Super Porridge 5-Pack
At Kroma Wellness, they know what it’s like to be a small business and how much work it takes to make your dreams happen. They also know that entrepreneurship often involves sacrifice — long days, less sleep, skipped meals, and so on. Knowing this, they created their Super Porridge 5-Pack to give people an easy-to-prepare, delicious, healthy breakfast option. With super portable packaging, the porridge can be easily enjoyed anywhere by just adding (hot or cold) water or non-dairy milk. Both tasty and nutritious, it’s full of healthy fats, fiber, and protein from hemp seeds, plant protein, rolled oats, and more. In addition, with ingredients like coconut, goji berries, and cinnamon, this porridge is delicious on its own — but it also pairs well with toppings like fresh fruit, spices, or syrups. Price: $30 for five individual packs. Visit https://kromawellness.com/products/super-porridge-5-pack.
Yarbough Design Mirrors – Pumpkin Wall Mirror
Yarbough Design produces a large selection of luxury wall mirrors. These mirrors come in various sizes, shapes, and themes to complement any décor. Looking for that special focal piece for a feature wall in a room, home office, or bathroom vanity? Yarbough Design’s large selection of decorative wall mirrors are functional works of art for the most discerning entrepreneurial decorator. Fall is a season of transitions, and your home decor shouldn’t be the exception. What better way to say hello to fall than with this beautiful, yet functional Limited Edition Pumpkin Mirror with Cherry hardwood stem? Lightweight and easy to hang, this mirror will make a fun edition to your fall decor. Price: $425. Visit https://yarboughdesign.com/product/pumpkin-mirror/
Sable Flow-Secret Whiteboard
This stylish hanging print frame opens to reveal a large magnetic whiteboard. It Includes art seen in main image plus magnetic accessories. Sable Flow-Secret Whiteboard is made of premium FSC sourced wood and robust hardware. Make any space multifunctional! Comes in small (fits art prints 12×18 in portrait), medium (fits art prints 18×24 in portrait), and large (fits art prints 20×30 in portrait) sizes. Price: From $159. Visit https://sableflow.com/.
Nokia T10
The Nokia T10 is the portable, family-friendly tablet that makes streaming, working or video calling a joy, thanks to an 8” HD display and dual stereo speakers. The device is perfect for children or adults who are on the go. Rigorous durability testing and 3 years of monthly security updates ensure it goes the distance. Thanks to Android 12 — with 2 years of OS updates, as standard — your device will feel brand-new for longer. Price: $169.99. Visit https://www.nokia.com/phones/en_us/nokia-t-10?sku=3GT001GPG1003.
Hydrating Duo ES 30 Ml
Meet this favorite pair of daily moisturizing products: Essential Serum (30 ml) and Essential Hydrating Tonic (100 ml). Available with Lavender or Rose Tonic. You can use each product on its own or blend to create a custom moisturizer for day or night use. Price: $91. Visit https://karigran.com/products/hydrating-duo-30-ml.
SoapStandle®
This mess-free device is bar soap’s best friend. With a SoapStandle®, you have a bar you can firmly grip, with no GOO, and that lasts longer. The SoapStandle® is made in the USA from Post-Consumer Recycled Material. It is 3 grams of plastic that you use bar after bar. In just one year, you can avoid creating 200x more plastic waste by using bar soap instead of liquid, and enjoy no goo, with a bar that doesn’t slip, and lasts longer. Price: $6.99. Visit https://www.soapstandle.com.
Sugarwish’s Custom Select
Sugarwish is the innovative gift-giving platform offering the ultimate “recipient-picks” gifting experience. Sugarwish makes gifting simple and fast ―your colleagues, friends, or family members are alerted instantly that they have been gifted a Sugarwish via email, text, social media like Facebook or Twitter, Slack, and more. Sugarwish’s Custom Select allows the recipient to choose the specific treats that they want delivered to their home. Recipients are instantly alerted that they have been gifted a Sugarwish via email, text, social media like Facebook or Twitter, Slack, and more to curate their ultimate treat experience. Price: From $23. Visit https://sugarwish.com/.
Murbles
Finally, lawn bowling has been modified to be family-friendly and more exciting to play. Murbles is an American-made version of Lawn Bowling! No more big and heavy game balls to drag around, no more little target ball that easily gets lost in tall grass, and no more rigid court playing rules. Murbles can be played almost anywhere so, rough terrain, bushes, trees, and even water simply make the game more interesting and exciting to play. All Murbles are just 3-inch in diameter, weigh about 1/2 pound each, and are offered in custom color sets. Murble sets are available from 2 to 16 players. Price: From $59.00. Visit https://murblegame.com.
Time Power Family Calendar
The Time Power Family Calendar is a jumbo size dry erase family calendar designed by a parent, entrepreneur, and time management expert! It is a simple and fun way to tame the chaos and overwhelm while bringing your family closer together. The Time Power Family Calendar includes: Dry-erase Whiteboard Calendar (size: 4 feet long x 1 foot high); 5 different Color Dry-Erase Markers; 2 Magic Dry Erasers; a pouch to hold the markers and erasers; and 8 damage-free mounting strips to easily adhere to the wall. Price: $ From $79.97. Visit https://www.jaimeecampanella.com/family-calendar-details.
Quote Marks Bookends
Quote Marks Bookends are offered from Ten Thousand Villages — a fair trade, nonprofit retailer partnering with over 20,000 artisans around the globe to provide equitable wages and working conditions. They make perfect gifts for those entrepreneurs in your life looking to surround the most quotable authors on your shelves. The Quote Marks Bookends are iron metal with rubber feet and extend to slide beneath the first and last books in your row, so they’ll actually function to hold your books in place. Not only are they practical, but they are a stunning fair-trade good for your shelves! Price: $39.99. Visit https://www.tenthousandvillages.com/quote-marks-bookends.
Spread the Buzz Collection
Clif Family is a small production wine and specialty food maker in the Napa Valley that focuses on making high quality products with the lowest impact on the planet. It sources its Solar Grown honey gift set (Spread the Buzz Collection) from responsibly maintained hives located on pollinator-friendly solar farms, multiplying the benefits of clean energy and creating a win-win for the planet and your taste buds. This tasty gift set includes a jar each of Good Food Award winning Raw Honey, Cobanero Chili Hot Honey and Cacao Honey Spread along with Cinnamon and Ginger Honey Spreads and a beechwood honey spreader. Price: $65. Visit https://cliffamily.com/shop/product/spread-the-buzz-collection-gift-set/.
Hurdle Socks: Women’s and Men’s Ankle Socks
Hurdle Socks are everyday apparel products with a one-of-a-kind innovative approach engineered with proprietary MicroGravity Matrix embedded between the fibers of their performance yarn for unrivaled support and cushioning. Hurdle Socks offer enhanced blister protection with its ultra-thin Twin-Ply knitting tech, antimicrobial infused to keep your feet fresher for longer, and anatomically designed for a custom fit. Price: $17.95. Visit https://hurdleapparel.com/.
Cacao Latte
Blossom offers clinically-effective and fastest-acting superfoods to boost mood, focus, and a calm mind. The company infused them into a line of low-calorie, low-sugar barista-style latte mixes that fit effortlessly into your morning routine and taste delicious. Cacao Latte tastes like your favorite hot chocolate or chocolate milk with delicate notes of cocoa, vanilla and maple. this mouthwatering blend is rich in nutrients such as antioxidants, iron, magnesium, and fiber. sweetened with a touch of Vermont maple syrup. Cacao Latte offers a great way for entrepreneurs to save the time they’d typically spend heading to a coffee shop and get an experience just as good at home in less than a minute! Price: $35.00. Visit www.drinkblossom.com.
Eli & Elm Cotton Side Sleeper Pillow
Side Sleepers — this product is for you! As temperatures drop and the busy holiday season begins, get better sleep & wake up more energized with the luxurious side-sleeper pillow from Eli & Elm! The Eli & Elm Cotton Side Sleeper Pillow is engineered to support your head and neck while its latex noodle filling significantly reduces heat retention and increases breathability. The U-shape design is made to help alleviate neck pain and spinal alignment. The pillow measures 17” x 29”. In the spirit of giving this holiday season, Eli & Elm donates pillows to local charities and non-profits. Buying from Eli & Elm allows you to get better sleep AND help those in need! Price: From $99.99. Visit www.eliandelm.com.
Desert Fox Golf Phone Caddy
Entrepreneurs who frequent the greens know how much of a game changer the perfect caddie can be, so gift them with the Desert Fox Golf Phone Caddy — a revolutionary, patented, fully adjustable phone holder designed for golf carts! Especially if the entrepreneur in your life likes to utilize helpful GPS yardage apps, live leaderboards, listen to music or even pull up docusign while negotiating deals all while improving their game, they will appreciate having a designated area to keep their phone secure while, most importantly, not taking up space in the golf cart’s cup holders. Price: $25. Visit https://desert-fox-golf.myshopify.com/collections/phone-caddy/products/phone-caddy.
1934 Bloody Mary Exceptional Mix
Any entrepreneur who loves to wind down on the weekends with a Bloody Mary knows that natural ingredients make all the difference, so gift them 1934’s Bloody Mary Exceptional Mix. This handcrafted small batch mix has a bold full-bodied flavor made using only natural ingredients that won’t water down in your glass. Try it as well in queso, spaghetti sauce, chili, oyster shooters, chicken, pork chops and more. No MSG or high fructose corn syrup here — just rich Bloody Mary goodness. Price: $26 for two 32fl. Oz. Visit https://www.1934bbq.com/shop/1934-bloody-mary-mix-2-pack/.
Sweetology’s Dog Lovers Cupcake and Cookie Decorating Kit
Whether you are celebrating the dog in your life or sharing your puppy love with others, Sweetology makes decoration fun and easy while providing irreplaceable memories! With ready-to-decorate cupcakes or cookies sent right to your front door, they make sure that clean-up is a breeze and everyone is entertained till the last sprinkle is placed. Sweetology removes all the hassle and leaves all the fun of at-home cupcake and cookie decorating. Sweetology’s Dog Lovers Cupcake and Cookie Decorating Kit includes 6 fresh-baked sugar cookies or cupcakes; 12.oz small batch buttercream in pre-filled/sealed piping bags in theme colors; 5 professional stainless steel decorating tips and reusable piping bags; extra piping bags; and sugar pressed decor and assorted sprinkles. Price: $39.99. Visit sweetology.com.
Freedom at the Mat
Freedom at the Mat is a community destination for women to break free from emotional scars through yoga, meditation, and journaling, has always worked to give back to creatives in the African American community. That’s why the shop has expanded their collection of yoga mats to include four new mats, Karma Now, Karma Always, Hibiscus MajestyandSoul Renewal, are beautifully designed with alluring patterns that evoke a feeling of tranquility. At Freedom at the Mat, yoga mats are always crafted from soft, lush, natural rubber, non-slip material and are also eco-friendly. Price: From $61.95. Visit https://freedom-at-the-mat.myshopify.com/.
Freedom Journal
Freedom at the Mat offers the Freedom Journal, which includes 31 guided prompts to personal liberation. Designed for busy women, this book is divided into three sections: soul, mind, and body. The journal guides the reader through a self-paced journal with thought-provoking prompts. This book is great for individual purchasers, mental health practitioners and retreat facilitators to use, especially in retreats. Price: $16.95. Visit https://freedom-at-the-mat.myshopify.com/products/a-freedom-journal-31-guided-prompts-to-personal-liberation.
SimpleSpa Thinline Essential Bidet Attachment with Dual Nozzles
This product is offered by Brondell, the “Healthy Home” company. The SimpleSpa Thinline Essential Bidet Attachment with Dual Nozzles fits your toilet seat better than other non-electric bidet attachments thanks to its slender frame. It lets you enjoy the hygienic rinse of dual nozzles, without cluttering your bathroom space. Price: $69.99. Visit https://www.brondell.com/simplespa-thinline-dual-nozzle-bidet/.
Google only uses core web vitals. Google’s John Mueller confirmed on Twitter that Google now only uses the most recent update for page speed ranking, specifically the page experience update that measures page speed using core web vitals.
John said “it’s all cwv [core web vitals] now” when asked about if the old page speed algorithms are used.
Old page speed algorithms. John said “no,” to Google using the old 2010 and 2018 page speed algorithms.
No, it's all cwv now.
— johnmu: nothing is permanent, use 302 always (@JohnMu) October 28, 2022
Why we care. Truth is, page speed as a ranking factor is super light and does not really make a huge difference for ranking purposes. But either way, it is good to know that Google no longer uses the old page speed algorithms, even though one might consider it obvious for Google not to have two or more competing algorithms.
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners.
Ads Data Hub for Marketers
The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media.
Publisher Advertiser Identity Reconciliation. Publisher Advertiser Identity Reconciliation (PAIR) is a solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site.
New query templates, automated workflows, and reporting updates will reduce the time needed to generate insights. With the implementation of PAIR, marketers will be able to activate their audience segments on new inventory, including YouTube.
Ads Data Hub for Measurement Partners
The Ads Data Hub for Measurement Partners gives partners the ability to provide YouTube insights and measurement services on behalf of marketers, advertisers, agencies, or publishers.
The launch of Ads Data Hub for Measurement Partners means that it’ll be easier for partners to offer accurate measurements and deliver real-time insights. For marketers, it means they can work with independent, third-party partners to calculate and report on YouTube ad performance across devices, formats, and metrics.
Additional information
Google offered the following information in addition to the recent announcement on the blog:
The tailored experiences allow us to focus on expanding our current features for marketers who already use ADH to make the most of their first-party data and build audiences in a privacy-centric way, and focus on feature development that brings the most value to our Measurement Partners.
For example, we’ve now reduced enablement for Measurement Partners from more than 10 hours to just 60 seconds for advertisers to share their YouTube data via ADH, maximizing reporting coverage and near-real-time reporting.
We also just expanded YouTube for masthead and In-feed Video for Consideration for both Measurement Partners and Marketers, which provides a more comprehensive and holistic look at their YouTube measurement.
When Ads Data Hub was first launched, it supported mobile and desktop, but we’ve since introduced CTV measurement. It is now a holistic, cross-device measurement solution that allows for richer insights in a way that doesn’t sacrifice user privacy.
Other key features for Ads Data Hub:
MRC Accreditation: For the past two years, Ads Data Hub has received MRC accreditation, underscoring our commitment to creating a solution that meets industry standards and needs.
Cross-media measurement: Through a number of our measurement partners, we have expanded measurement services on Ads Data Hub to enable cross-media solutions for YouTube. Customers are able to analyze the performance of YouTube campaigns relative to other media channels (including linear TV, streaming TV, or online video sources).
Co-viewing: As the way consumers watch TV content shifts, it’s become more complex to measure impact. Over the past year, we have introduced co-viewing with some of our reach measurement partners, allowing advertisers to measure when multiple viewers are watching YouTube TV and YouTube on CTV.
Why we care. Different measurement solutions will help advertisers and partners measure insights for YouTube and CTV campaigns to analyze the performance across multiple platforms, in real-time. The new privacy-centric measurement tools protect the data of users online while still providing advertisers, agencies, and partners with comprehensive analytics.
Have you redeemed your Energy Support Scheme vouchers?
New reports state many customers on prepayment energy meters have not yet redeemed the £400 vouchers to help with their energy bills. From October 1st, the £400, given in instalments over 6 months, started to be given to people across the UK.
This is part of the government’s Energy Bills Support Scheme, announced in May. However, many customers with prepayment meters have not yet redeemed the help. The government are using all customers to use the credit as soon as possible, as they are valid for just 90 days.
This comes after one payment company said it had only redeemed half of the credit it expected to in October. Other money saving websites have suggested there have been delays in receiving the vouchers. This could give reason as to why people may not have redeemed the vouchers.
The BBC suggest the milder weather may be playing a role. This is due to people wanting to hold off on using the vouchers until chillier days kick in.
For those who use direct debits to pay their energy bills, the discount will be applied automatically by their energy providers. For those on pre-payment meters who need to top up their accounts via a key or card, the help comes in the form of a voucher. More than four million people have a pre-payment meter.
PayPoint, a payment company which allows people to top up their cards, keys or pay bills in local shops has said it expected to process 800,000 vouchers in October, worth a staggering £52.8 million. They are now urging people to go through their post in case they missed the delivery of the vouchers.
Receiving payments
If you have a fixed monthly direct debit, your provider may deduct the amount from each monthly bill. However, you may be able to arrange with them to pay an amount you want. This may help you build up credit for the winter months. Some providers may refund the monthly back monthly, when you have paid your bill.
Some suppliers are knocking the money off your bill if you pay for what you use every month. They may add the Energy Support Scheme vouchers to your account as credit. This means you pay less at the end of the month.
Those with a traditional prepayment meter, which require top-ups at shops, will receive their vouchers in the post. This should arrive by the 17th of each month. If you have a smart prepayment meter, suppliers will automatically add credit to your meter. This is usually done in the first week of each month.
We have all the latest news, useful information and tips and tricks to help you save on your bills here.
When you are running a business out of your own home, you likely don’t have a lot of capital to waste. Thus, you need every business process to be perfectly efficient — and sourcing and procurement needs to be the most efficient of all.
Unfortunately, many beginning entrepreneurs make too many mistakes in sourcing and procurement, leading to waste that holds their startups back and can even result in total failure. If you want your budding enterprise to grow, here are a few mistakes to avoid when it comes to sourcing and procurement.
Nonexistent Strategy
No strategy is always the wrong strategy in business. Every action that affects business operations requires careful planning, to include sourcing and procurement, which has great potential to impact business success. The foundation of your sourcing and procurement strategy should be your goals for your business’s supply chain.
Do you want a large network of diverse suppliers to provide continuous access to materials and products?
Do you want to move with agility from one supplier network to another as market trends impact demand in your industry?
Do you want to limit supply to a small handful of exceedingly high-quality manufacturers to develop exclusivity and high demand?
Once you understand how you want to grow your business’s supply chain, you can develop a strategy for sourcing and procurement to match.
Unclear Standards
As you are beginning to put your sourcing and procurement strategy into motion, you should build a set of standards that you and your staff can apply to potential suppliers as your supply chain grows. The standards you use should reflect your supply chain needs as well as your company values. For example, some factors you might consider in your sourcing and procurement process include:
Production prices
Output benchmarks
Turnaround times
Communication capabilities
Environmental impacts
You should make your standards clear to any supplier you decide to partner with. Then, partners in your supply chain understand how to deliver value to you and maintain your business.
Lack of Information
Sourcing and procurement are all about gaining more information about potential suppliers to make informed decisions regarding supply chain partnerships. Thus, lacking information about potential suppliers is a significant mistake that will inevitably lead to losses of critical resources and time.
Fortunately, it is easy than ever to avoid this mistake. Using strategic sourcing tools, you can collect information recovered about potential sources from online research and offline platforms. Business websites, review platforms and social media networks are valuable sources of information, as are trade shows and industry conferences. You should also ask suppliers directly for more information, as they can supply useful data related to their capabilities and performance.
Poor Security
Risk is an unavoidable element of working with suppliers. Still, if you do not engage with sourcing and procurement with security as a primary concern, you will likely suffer exacerbated risk and intense losses that can threaten your business stability and growth.
Before you sign contracts, you might engage in a pilot period with a supplier, which will help you gain more insight into their typical practices. If you are disappointed in any way by the samples you receive — in the quality of the products, in the time frame of delivery, in the amount of output, in the customer service provided, etc. — you might try to rectify issues with another pilot production period. Engaging in trials can help you build a stronger relationship with your suppliers or else determine which suppliers are not worth your time and investment.
Photo by Sora Shimazaki from Pexels
Absent Contracts
Many entrepreneurs and small business owners, eager to grow their businesses quickly, will forego contracts in the hopes of securing fast and enviable deals with their suppliers. However, contracts are another layer of security that you cannot neglect. Your sourcing contracts should clearly explain your expectations from your suppliers, so then if they fail to meet your standards, you can terminate your relationship and potentially pursue remuneration for any losses you experience as a result of their improper behavior. Because contracts are useful for suppliers too, as it tells them how they should focus operations to satisfy customer needs, you should never do business with a source that is hesitant to use contracts.
The last thing your small startup needs is for your sourcing and procurement processes to weigh you down. By thinking critically about sourcing and procurement from the start, you can develop systems that will allow your business to grow and thrive into the future.
What do you get when you combine a genre that’s hard to resist paired with discussions about your love life? Reality of Love is a new series, presented by HUD App, that airs on BSpoke Tv.
On each episode of Reality of Love, celebrities will get real and raw about the reality of their love lives today and receive coaching from Nicole Moore (of Love Works Method) on how to make their love life work, finally. From rewriting celebs’ dating profiles on-air to helping a reality tv couple finally communicate without a fight, nothing is off limits.
The guests may have lost at love on television, but they’re laying it all on the table during the episodes of Reality of Love in a way that has never before been seen. Home Business Magazine got the opportunity to chat with Katie Wilson, Director of Communications, for the HUD App on their involvement with our new obsession, how the idea came about, and so much more!
The following has been edited for continuity purposes
HBM: How is HUD App different from other dating apps?
KW: “HUD App gives you the opportunity to date the way you want – it’s a no-pressure, safe, empowering way to date casually and explore your needs, wants, and desires without judgment. Our ethos is to encourage open-minded connections with people who are into the same things you’re into. The HUD App platform is geared particularly toward women taking control of their sexuality and intimacy in a safe and secure way, and we pride ourselves on driving the conversation around consent, healthy communication, and boundary-setting.
We were the first to roll out safety features like auto-blur photos and video chat – giving users the ability to choose whether they want to see the pics they’re receiving, or whether they want to reveal themselves to people they’re chatting with. We also have real human moderators who strive to support our community and help users make comfortable, authentic choices while feeling safe and looked after.”
HBM: How did HUD App come about?
KW: “Our founder and CEO, Edward Chen, realized there was a gap in the dating app market for an app geared toward people who want to date casually and aren’t necessarily looking for a life partner. Women are underserved in the dating app market – other apps seem to treat women like they’re all desperate to get a ring and get to the altar – and HUD App wants to change that. As an app that is focused on empowering women to date the way they want to, HUD App is giving women permission to explore their sexuality without shame or judgment and facilitates people everywhere on the gender spectrum to feel like casual dating is valid and should be supported, encouraged, and celebrated. And HUD App is fun! We definitely take safety seriously, but we want our users’ dating experiences to be so much more fun than on any other app.”
HBM: Can you share a few stats regarding the app? Who are the users?
KW: “HUD App’s community is very diverse. We have users of all ages 18+, and we also have a growing number of couples who are utilizing the app to broaden their horizons or open up their relationships to casual dating. HUD App is available in over 150 countries worldwide, and right now our biggest user bases are in North America, the UK, and Canada. We’re on our way to 13 million downloads and growing rapidly.”
HBM: What has been the user feedback this far?
KW: “Our users are overwhelmingly positive about their experience with HUD App. People especially love our Bedroom feature, which gives you the ability, to be honest, and upfront about what interests you in the bedroom, and our added safety features for women are very well-respected. When we do get user feedback, it’s always constructive and helpful, and we definitely take it on board and make changes to the app based on what our users want. We really listen to their wants and needs and make an effort to adapt HUD App as the casual dating scene shifts. We know that HUD App isn’t everyone’s cup of tea, but what’s that saying – variety is the spice of life! People who are looking for a quality, safe, fun casual dating app really like HUD App, and we’re here for them.”
HBM: How did the HUD App get involved with Reality of Love?
KW: “Nicole approached us after finding our Instagram, and she loved that we’re on a mission to shake things up in the dating world and be different from other dating apps. She believes that people need to know themselves and what they like before they can commit to being with someone else, and that’s what HUD App offers. We were thrilled and honored to be asked to come on board as a sponsor for Reality of Love.”
HUD App sponsored the ‘Reality of Love’ show on BSpoke Tv. Courtesy of Reality of Love
HBM: Why did HUD App decide to be part of the show?
KW: “The leadership team at HUD App absolutely loved the premise of Reality of Love, and Nicole’s style as the presenter – we felt that it reflected our values and ethos, and we were excited to partner with a show that has the same vibes as we do. Our team agreed that hearing a collective of stories about dating from some of our favorite reality show stars – people whose dating lives have been lived very much in the public eye and who have been faced with a lot of speculation – was incredibly insightful and brave and important, and we want to support them living their own authenticity.
At HUD App we are also hugely invested in education and banishing stigmas around non-traditional kinds of dating. These honest stories about how real people changed their habits and experienced growth with their dating really resonate, and help others to feel more confident in exploring their own needs and ideas about romance, dating, and connection.”
HBM: Anything else you’d like to share with our readers?
KW: “HUD App is truly not like other dating apps. We are genuinely on a mission to break through social norms about how dating “should” be, how it looks and feels, and how others view dating. We want to call out and end slut-shaming and give women the confidence to enjoy their dating life without being judged, shunned, or called names. We are very open and honest, and this is reflected in our features, our community guidelines, and our customer service.
HUD App is a place for people, especially women, to feel empowered to explore, educate and be educated, and communicate, and to feel like it is more than okay to be yourself – in fact, it’s our core tenet. Dating should be fun, and safe, and it should feel good on every level – physically, mentally, and emotionally. We’d love for you to join us on HUD App and experience authentic, honest, upfront dating!”
It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages.
The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot has discovered, but has not yet crawled, along with URLs it intends to recrawl are prioritized in a crawl queue.
This means Googlebot crawls only those that are assigned a high enough priority. And because the crawl queue is dynamic, it continuously changes as Google processes new URLs. And not all URLs join at the back of the queue.
So how do you ensure your site’s URLs are VIPs and jump the line?
But the benefits are more nuanced than that because the faster a page is crawled from when it is:
Created, the sooner that new content can appear on Google. This is especially important for time-limited or first-to-market content strategies.
Updated, the sooner that refreshed content can start to impact rankings. This is especially important for both content republishing strategies and technical SEO tactics.
As such, crawling is essential for all your organic traffic. Yet too often it’s said crawl optimization is only beneficial for large websites.
But it’s not about the size of your website, the frequency content is updated or whether you have “Discovered – currently not indexed” exclusions in Google Search Console.
Crawl optimization is beneficial for every website. The misconception of its value seems to spur from meaningless measurements, especially crawl budget.
Crawl budget doesn’t matter
Too often, crawling is assessed based on crawl budget. This is the number of URLs Googlebot will crawl in a given amount of time on a particular website.
Google says it is determined by two factors:
Crawl rate limit (or what Googlebot can crawl): The speed at which Googlebot can fetch the website’s resources without impacting site performance. Essentially, a responsive server leads to a higher crawl rate.
Crawl demand (or what Googlebot wants to crawl): The number of URLs Googlebot visits during a single crawl based on the demand for (re)indexing, impacted by the popularity and staleness of the site’s content.
Once Googlebot “spends” its crawl budget, it stops crawling a site.
Google doesn’t provide a figure for crawl budget. The closest it comes is showing the total crawl requests in the Google Search Console crawl stats report.
So many SEOs, including myself in the past, have gone to great pains to try to infer crawl budget.
The often presented steps are something along the lines of:
Determine how many crawlable pages you have on your site, often recommending looking at the number of URLs in your XML sitemap or run an unlimited crawler.
Calculate the average crawls per day by exporting the Google Search Console Crawl Stats report or based on Googlebot requests in log files.
Divide the number of pages by the average crawls per day. It’s often said, if the result is above 10, focus on crawl budget optimization.
However, this process is problematic.
Not only because it assumes that every URL is crawled once, when in reality some are crawled multiple times, others not at all.
Not only because it assumes that one crawl equals one page. When in reality one page may require many URL crawls to fetch the resources (JS, CSS, etc) required to load it.
But most importantly, because when it is distilled down to a calculated metric such as average crawls per day, crawl budget is nothing but a vanity metric.
Any tactic aimed toward “crawl budget optimization” (a.k.a., aiming to continually increase the total amount of crawling) is a fool’s errand.
Why should you care about increasing the total number of crawls if it’s used on URLs of no value or pages that haven’t been changed since the last crawl? Such crawls won’t help SEO performance.
Plus, anyone who has ever looked at crawl statistics knows they fluctuate, often quite wildly, from one day to another depending on any number of factors. These fluctuations may or may not correlate against fast (re)indexing of SEO-relevant pages.
A rise or fall in the number of URLs crawled is neither inherently good nor bad.
Crawl efficacy is an SEO KPI
For the page(s) that you want to be indexed, the focus shouldn’t be on whether it was crawled but rather on how quickly it was crawled after being published or significantly changed.
Essentially, the goal is to minimize the time between an SEO-relevant page being created or updated and the next Googlebot crawl. I call this time delay the crawl efficacy.
The ideal way to measure crawl efficacy is to calculate the difference between the database create or update datetime and the next Googlebot crawl of the URL from the server log files.
If it’s challenging to get access to these data points, you could also use as a proxy the XML sitemap lastmod date and query URLs in the Google Search Console URL Inspection API for its last crawl status (to a limit of 2,000 queries per day).
Plus, by using the URL Inspection API you can also track when the indexing status changes to calculate an indexing efficacy for newly created URLs, which is the difference between publication and successful indexing.
Because crawling without it having a flow on impact to indexing status or processing a refresh of page content is just a waste.
Crawl efficacy is an actionable metric because as it decreases, the more SEO-critical content can be surfaced to your audience across Google.
You can also use it to diagnose SEO issues. Drill down into URL patterns to understand how fast content from various sections of your site is being crawled and if this is what is holding back organic performance.
If you see that Googlebot is taking hours or days or weeks to crawl and thus index your newly created or recently updated content, what can you do about it?
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7 steps to optimize crawling
Crawl optimization is all about guiding Googlebot to crawl important URLsfast when they are (re)published. Follow the seven steps below.
1. Ensure a fast, healthy server response
A highly performant server is critical. Googlebot will slow down or stop crawling when:
Crawling your site impacts performance. For example, the more they crawl, the slower the server response time.
The server responds with a notable number of errors or connection timeouts.
On the flip side, improving page load speed allowing the serving of more pages can lead to Googlebot crawling more URLs in the same amount of time. This is an additional benefit on top of page speed being a user experience and ranking factor.
If you don’t already, consider support for HTTP/2, as it allows the ability to request more URLs with a similar load on servers.
However, the correlation between performance and crawl volume is only up to a point. Once you cross that threshold, which varies from site to site, any additional gains in server performance are unlikely to correlate to an uptick in crawling.
How to check server health
The Google Search Console crawl stats report:
Host status: Shows green ticks.
5xx errors: Constitutes less than 1%.
Server response time chart: Trending below 300 milliseconds.
2. Clean up low-value content
If a significant amount of site content is outdated, duplicate or low quality, it causes competition for crawl activity, potentially delaying the indexing of fresh content or reindexing of updated content.
Add on that regularly cleaning low-value content also reduces index bloat and keyword cannibalization, and is beneficial to user experience, this is an SEO no-brainer.
Merge content with a 301 redirect, when you have another page that can be seen as a clear replacement; understanding this will cost you double the crawl for processing, but it’s a worthwhile sacrifice for the link equity.
If there is no equivalent content, using a 301 will only result in a soft 404. Remove such content using a 410 (best) or 404 (close second) status code to give a strong signal not to crawl the URL again.
How to check for low-value content
The number of URLs in the Google Search Console pages report ‘crawled – currently not indexed’ exclusions. If this is high, review the samples provided for folder patterns or other issue indicators.
3. Review indexing controls
Rel=canonical linksare a strong hint to avoid indexing issues but are often over-relied on and end up causing crawl issues as every canonicalized URL costs at least two crawls, one for itself and one for its partner.
Similarly, noindex robots directives are useful for reducing index bloat, but a large number can negatively affect crawling – so use them only when necessary.
In both cases, ask yourself:
Are these indexing directives the optimal way to handle the SEO challenge?
Can some URL routes be consolidated, removed or blocked in robots.txt?
If you are using it, seriously reconsider AMP as a long-term technical solution.
With the page experience update focusing on core web vitals and the inclusion of non-AMP pages in all Google experiences as long as you meet the site speed requirements, take a hard look at whether AMP is worth the double crawl.
How to check over-reliance on indexing controls
The number of URLs in the Google Search Console coverage report categorized under the exclusions without a clear reason:
Alternative page with proper canonical tag.
Excluded by noindex tag.
Duplicate, Google chose different canonical than the user.
Duplicate, submitted URL not selected as canonical.
4. Tell search engine spiders what to crawl and when
An essential tool to help Googlebot prioritize important site URLs and communicate when such pages are updated is an XML sitemap.
For effective crawler guidance, be sure to:
Only include URLs that are both indexable and valuable for SEO – generally, 200 status code, canonical, original content pages with a “index,follow” robots tag for which you care about their visibility in the SERPs.
Include accurate <lastmod> timestamp tags on the individual URLs and the sitemap itself as close to real-time as possible.
Google doesn’t check a sitemap every time a site is crawled. So whenever it’s updated, it’s best to ping it to Google’s attention. To do so send a GET request in your browser or the command line to:
Additionally, specify the paths to the sitemap in the robots.txt file and submit it to Google Search Console using the sitemaps report.
As a rule, Google will crawl URLs in sitemaps more often than others. But even if a small percentage of URLs within your sitemap is low quality, it can dissuade Googlebot from using it for crawling suggestions.
XML sitemaps and links add URLs to the regular crawl queue. There is also a priority crawl queue, for which there are two entry methods.
Firstly, for those with job postings or live videos, you can submit URLs to Google’s Indexing API.
Or if you want to catch the eye of Microsoft Bing or Yandex, you can use the IndexNow API for any URL. However, in my own testing, it had a limited impact on the crawling of URLs. So if you use IndexNow, be sure to monitor crawl efficacy for Bingbot.
Secondly, you can manually request indexing after inspecting the URL in Search Console. Although keep in mind there is a daily quota of 10 URLs and crawling can still take quite some hours. It is best to see this as a temporary patch while you dig to discover the root of your crawling issue.
How to check for essential Googlebot do crawl guidance
In Google Search Console, your XML sitemap shows the status “Success” and was recently read.
5. Tell search engine spiders what not to crawl
Some pages may be important to users or site functionality, but you don’t want them to appear in search results. Prevent such URL routes from distracting crawlers with a robots.txt disallow. This could include:
APIs and CDNs. For example, if you are a customer of Cloudflare, be sure to disallow the folder /cdn-cgi/ which is added to your site.
Unimportant images, scripts or style files, if the pages loaded without these resources are not significantly affected by the loss.
Functional page, such as a shopping cart.
Infinite spaces, such as those created by calendar pages.
Parameter pages. Especially those from faceted navigation that filter (e.g., ?price-range=20-50), reorder (e.g., ?sort=) or search (e.g., ?q=) as every single combination is counted by crawlers as a separate page.
Be mindful to not completely block the pagination parameter. Crawlable pagination up to a point is often essential for Googlebot to discover content and process internal link equity. (Check out this Semrush webinar on pagination to learn more details on the why.)
And when it comes to tracking, rather than using UTM tags powered by parameters (a.k.a., ‘?’) use anchors (a.k.a., ‘#’). It offers the same reporting benefits in Google Analytics without being crawlable.
How to check for Googlebot do not crawl guidance
Review the sample of ‘Indexed, not submitted in sitemap’ URLs in Google Search Console. Ignoring the first few pages of pagination, what other paths do you find? Should they be included in an XML sitemap, blocked from being crawled or let be?
Also, review the list of “Discovered – currently not indexed” – blocking in robots.txt any URL paths that offer low to no value to Google.
To take this to the next level, review all Googlebot smartphone crawls in the server log files for valueless paths.
6. Curate relevant links
Backlinks to a page are valuable for many aspects of SEO, and crawling is no exception. But external links can be challenging to get for certain page types. For example, deep pages such as products, categories on the lower levels in the site architecture or even articles.
On the other hand, relevant internal links are:
Technically scalable.
Powerful signals to Googlebot to prioritize a page for crawling.
Particularly impactful for deep page crawling.
Breadcrumbs, related content blocks, quick filters and use of well-curated tags are all of significant benefit to crawl efficacy. As they are SEO-critical content, ensure no such internal links are dependent on JavaScript but rather use a standard, crawlable <a> link.
Bearing in mind such internal links should also add actual value for the user.
How to check for relevant links
Run a manual crawl of your full site with a tool like ScreamingFrog’s SEO spider, looking for:
Orphan URLs.
Internal links blocked by robots.txt.
Internal links to any non-200 status code.
The percentage of internally linked non-indexable URLs.
7. Audit remaining crawling issues
If all of the above optimizations are complete and your crawl efficacy remains suboptimal, conduct a deep dive audit.
Start by reviewing the samples of any remaining Google Search Console exclusions to identify crawl issues.
Once those are addressed, go deeper by using a manual crawling tool to crawl all the pages in the site structure like Googlebot would. Cross-reference this against the log files narrowed down to Googlebot IPs to understand which of those pages are and aren’t being crawled.
Finally, launch into log file analysis narrowed down to Googlebot IP for at least four weeks of data, ideally more.
If you are not familiar with the format of log files, leverage a log analyzer tool. Ultimately, this is the best source to understand how Google crawls your site.
Once your audit is complete and you have a list of identified crawl issues, rank each issue by its expected level of effort and impact on performance.
Note: Other SEO experts have mentioned that clicks from the SERPs increase crawling of the landing page URL. However, I have not yet been able to confirm this with testing.
Prioritize crawl efficacy over crawl budget
The goal of crawling is not to get the highest amount of crawling nor to have every page of a website crawled repeatedly, it is to entice a crawl of SEO-relevant content as close as possible to when a page is created or updated.
Overall, budgets don’t matter. It’s what you invest into that counts.
Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping.
Insights through machine learning
Behavioral modeling. Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way.
Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren’t available.
Real-time updates will be available in the near future to give advertisers a complete view of the customer journey as it’s happening.
The new home page experience. Originally previewed at Google Marketing Live and available to all advertisers as of today, is personalized for customers, highlighting key top-line trends, real-time behavior and their most viewed reports. Additionally, it uses machine learning to look for trends and insights and surfaces them directly to advertisers on the home page.
Integrations and solutions to power better ROI
Data-driven attribution (DDA). DDA was introduced into GA4 earlier this year, after becoming the default for all ads conversions last fall. Soon, Google will launch custom channel grouping, a feature that lets advertisers combine different channels to compare cost-per-acquisition and return-on-ad-spend based on data-driven attribution. For example, businesses will be able to compare the performance of their paid search brand with their non-brand campaigns.
Integration with Campaign Manager 360. With this integration, you’ll be able to see a more complete picture of your campaign performance alongside web and app behavioral metrics.
GA4 Setup Assistant updates
Universal Analytics (UA) is sunsetting in 2023, so to help advertisers complete the transition easily, Google is rolling out an update early next year that will automatically help standard UA users set up their GA4 properties.
Google’s step-by-step guide will help you migrate to GA4 on your own if you choose to opt out of using the Setup Assistant. If you choose to utilize the Setup Assistant, you can access it in the admin section of your UA property.
Beginning early next year, the Setup Assistant will create a new Google Analytics 4 property for each standard UA property that doesn’t already have one. It should also be noted “the new GA4 properties will be connected with the corresponding UA properties to match your privacy and collection settings. They’ll also enable equivalent basic features such as goals and Google Ads links,” Google said.
New migration deadline for 360 customers
Google is also pushing the migration deadline for 360 customers from October 2023 to July 2024, to ensure a successful setup:
“We recognize that setting up Google Analytics 4 to fit your needs takes time and resources, in particular for large enterprises with complex Analytics 360 setups. To allow enterprise customers more time to have a smoother transition to Google Analytics 4, we’re moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.”
Dig deeper. You can read the full announcement and more details on the features on the Google Marketing Blog.
Why we care. GA4 has been an inconvenient thorn in the garden of marketing. Maybe that’s being dramatic, but most advertisers are putting off implementing the new Analytics property to the last minute. This is a bad idea.
If you haven’t set up GA4 yet, get started on it ASAP. Use the Setup Assistant to begin collecting data, then go back later and customize your dashboard and create additional views.
These new features are only helpful if you’re actually using the product.
More resources. Check out these additional resources to help you set up and get the most out of GA4:
The fall season helps us to say goodbye to summer music festivals and hello to endless exciting indoor music events! Autumn is especially busy for the Twin Cities most trusted EDM-event production company, Sound in Motion. Every weekend, Sound in Motion designs, plans, and produces electronic music events that attract thousands of EDM-lovers around the Twin Cities metro. Their most recent SOLD-OUT event at The Armory showed just how spectacular of a production they can put on for such a large crowd. Slander’s The Thrive Tour proved to be the hottest EDM show of the fall season thus far.
Space Laces keeps the blood pumping with every bass-heavy drop. Photo credit: Brez Media
The event started off with the openers Nitepunk and Wavedash (DJ set). Nitepunk set the tone of the night with wub-filled heavy bass drops to satisfy even the hardest of bassheads. The Wavedash DJ set kept the crowd’s energy rising with adrenaline-pumping drops and remixes of well-known songs that kept the crowd jumping on their feet. The last pre-performer was Space Laces, whose heavy bass intertwined with perfectly-timed beats satisfied attendees’ hunger for head-bang-worthy drops.
Slander brings the heat with electrifying visuals. Photo credit: Brez Media
Finally, Slander took the stage with an exceptional show that combined their skillfully-mixed EDM tracks with a dazzling light and laser show. The DJ duo gave the crowd over an hour of head-bang-worthy drops, crowd-pleasing classics, and beautiful slower songs from their new album. The crowd unanimously screamed with excitement at each drop with the synchronized lights, piercing lasers, and other finely-tuned visual details that make Sound in Motion’s stand out from other production companies.
Slander’s perfectly synchronized light show filled every inch of the venue. Photo credit: Brez Media
Slander’s The Thrive Tour was a great opportunity for lifestyle brands to promote their offerings to a sold-out crowd of thousands of Twin Cities consumers. Sponsors may look toward future Sound in Motion shows to market their brand or product to enthusiastic concert goers: LSR/CITY V2 on December 3rd, Excision on January 27th and January 28th, and Subtronics on March 3rd and March 4th.
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