How To Build Your Brand As A Digital Marketing Agency

How do you stay competitive as a newcomer to the digital marketing landscape?While larger agencies can often flourish based off of reputation alone, startups and entrepreneurs don’t have the same luxury to fall back on if things don’t go according to plan. However, while that may appear to be a bleak outlook on a highly-regarded field, the reality is not nearly as disheartening. For those looking to enter the digital marketing field for the first time or for those who have started to work autonomously after previous experience as part of a team, direction and versatility are everything. This is especially true when you take into consideration how quickly the industry landscape shifts compared to other fields, meaning many tactics that are currently effective will no longer be relevant in a matter of months.

How do you stay competitive as a newcomer to the digital marketing landscape?

While larger agencies can often flourish based off of reputation alone, startups and entrepreneurs don’t have the same luxury to fall back on if things don’t go according to plan. However, while that may appear to be a bleak outlook on a highly-regarded field, the reality is not nearly as disheartening.

For those looking to enter the digital marketing field for the first time or for those who have started to work autonomously after previous experience as part of a team, direction and versatility are everything. Continue reading “How To Build Your Brand As A Digital Marketing Agency”

10 Of The Best Small Business Marketing Studies Published This Year

AllBusiness. comSmall businesses are demanding; every business owner knows this. It takes a tremendous amount of energy and focus to get a business off the ground, and then it takes even more energy and focus to keep it running. While focus is great, working in the trenches can limit our vision after awhile.

AllBusiness.com

Small businesses are demanding; every business owner knows this. It takes a tremendous amount of energy and focus to get a business off the ground, and then it takes even more energy and focus to keep it running. Continue reading “10 Of The Best Small Business Marketing Studies Published This Year”

Are Your Decisions Putting Your Small Business At Risk?

AllBusiness. comSmall business owners are natural risk-takers, but sometimes they take too many risks. The results of the ninth annual Hiscox DNA of an Entrepreneur survey shows America’s small and midsized business owners may be indulging in some risky behavior. Here’s a closer look.

AllBusiness.com

Small business owners are natural risk-takers, but sometimes they take too many risks. The results of the ninth annual Hiscox DNA of an Entrepreneur survey shows America’s small and midsized business owners may be indulging in some risky behavior. Continue reading “Are Your Decisions Putting Your Small Business At Risk?”

Meals In Minutes: Pan-Roasted Chicken With Lemon-Garlic Green Beans

October 6, 2017 Leave a Comment This post may contain paid and/or affiliate links. Please see our disclosure policy for further information. Mondays are always a busy day in our household, and complicated meals are out of the question. That’s why I love this next recipe, it sounds complicated, but it is so simple to make, and best of all it can be made in one dish.

October 6, 2017 Leave a Comment This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

Mondays are always a busy day in our household, and complicated meals are out of the question. Continue reading “Meals In Minutes: Pan-Roasted Chicken With Lemon-Garlic Green Beans”

How To Find A Pop-Up Space

You’ve got a terrific product – everyone loves it. And, you’ve finally got a critical mass of product. OR, you have a terrific idea, but aren’t sure about signing a long-term lease before you have proof of concept. OR, you love your online business, but you’d like to connect a bit better with your customers and learn more about what they like.

You’ve got a terrific product – everyone loves it. And, you’ve finally got a critical mass of product. OR, you have a terrific idea, but aren’t sure about signing a long-term lease before you have proof of concept. Continue reading “How To Find A Pop-Up Space”

How To Network When You Work From Home

October 4, 2017 2 Comments This post may contain paid and/or affiliate links. Please see our disclosure policy for further information. While working from home, you may think you don’t have an opportunity to network with others in your daily life. However, remote workers can network like traditional workers — and from the comfort of home and in their pajamas, too.

October 4, 2017 2 Comments This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

While working from home, you may think you don’t have an opportunity to network with others in your daily life. Continue reading “How To Network When You Work From Home”

10 Best Strategies To Convince Customers To Purchase From Your E-Commerce Website

AllBusiness. comEvery e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue?While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out that high performance websites and online stores have a number of common features that cut across industries and customer segments. That does not mean that the product itself is necessarily unique, although that also can be very helpful. However, those entrepreneurs typically offer something that no one else does, whether it be great service, a type of discount, hours of work, a good return or exchange policy, or anything else that a particular customer segment finds valuable.

AllBusiness.com

Every e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue?

While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out that high performance websites and online stores have a number of common features that cut across industries and customer segments.

That does not mean that the product itself is necessarily unique, although that also can be very helpful. Continue reading “10 Best Strategies To Convince Customers To Purchase From Your E-Commerce Website”

Why Every Entrepreneur Needs To Know About Asset Protection

Unfortunately, despite how much time and energy business owners put forth, there’s no such thing as guaranteed business success. When a business doesn’t make it, it’s distressing. But when an entrepreneur’s home, family vehicle, personal savings account, and other non-business property gets pulled into the fray due to their failing company’s legal or financial troubles, it’s even more devastating. That’s why you and every business owner should be aware of what you can do to minimize your personal liability and provide asset protection for your personal property.

Unfortunately, despite how much time and energy business owners put forth, there’s no such thing as guaranteed business success.

When a business doesn’t make it, it’s distressing. But when an entrepreneur’s home, family vehicle, personal savings account, and other non-business property gets pulled into the fray due to their failing company’s legal or financial troubles, it’s even more devastating. Continue reading “Why Every Entrepreneur Needs To Know About Asset Protection”

How To Be A Successful Project Manager

As a project manager in an agency, are you confident that your managerial style is enough to motivate and push your team forward?Do you know what skills are required to lead a project effectively? A successful project manager must have a plan for their entire project from beginning to end and be confident in their ideas. However, they also must have an appreciation for when things aren’t working and when changes need to be made. To find out what it takes to be a successful project manager, keep some of the following tips in mind. For your project to run smoothly, one of the most important things you can do as a manager is to keep your team on board always.

As a project manager in an agency, are you confident that your managerial style is enough to motivate and push your team forward?

Do you know what skills are required to lead a project effectively? A successful project manager must have a plan for their entire project from beginning to end and be confident in their ideas.

However, they also must have an appreciation for when things aren’t working and when changes need to be made.

To find out what it takes to be a successful project manager, keep some of the following tips in mind. Continue reading “How To Be A Successful Project Manager”