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Google Ads no longer supports Store Sales Direct

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product.

The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.

Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.

Improving shop sales reports. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. It impacts businesses falling into:

  • Automotive OEM (Original Equipment Manufacturer) or Automotive Regional Dealer – Beta.
  • Restaurant.
  • Retailer.

Error message. Users previously allowlisted for this feature will now receive a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when attempting to upload SSD conversions. However, existing SSD conversions will continue to be available in reports.

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The post Google Ads no longer supports Store Sales Direct appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-no-longer-supports-store-sales-direct-434912

Google Ads is updating Location asset requirements

Google Ads has confirmed that it is going to update the Location asset requirements in December.

The update will clarify the types of location assets that are not permitted on Google Ads.

Locations that will not be allowed as Location assets include:

  • Locations that are closed
  • Locations that are not recognized by Google
  • Locations that do not match the business running the ad.
  • Assets with products or services that do not match the specified location.

Why we care. Using location assets in ads lets you display important business information, like the address and phone number, boosting conversion potential. Not following these requirements may mean leaving out crucial details, potentially harming your return on investment.

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Deep dive. Read Google’s Location asset requirements article for more information.

The post Google Ads is updating Location asset requirements appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-is-updating-location-asset-requirements-434920

How to Move Your Home Business into a Bigger Workspace Without Slowing Down Productivity

Home Business Magazine Online

In today’s digital age, the necessity for startups to rent office spaces from the onset is rapidly fading. Often, a room within your home suffices as the incubator for your grand ideas, but the need for a larger workspace may become evident as your business flourishes.

While the move often signals growth and success, it’s not without its challenges—potential downtimes and decreased productivity being among the most significant. This guide provides insightful advice on smoothly transitioning your home business into a larger workspace without hampering productivity.

Early Planning: A Key Step in Moving Your Home Business

A successful transition from a home office to a larger workspace hinges on meticulous planning. Consider beginning this process three months in advance, regardless of your office size. This time frame allows sufficient room for creating a detailed timeline, which should encompass all aspects of the move.

One beneficial strategy is to start packing items currently not in use well ahead of the move. This approach lessens the burden as the moving day approaches and prevents any rush that could lead to errors or oversights.

Set a Budget: An Essential Step in the Moving Process

As you plot your transition to a larger workspace, establishing a comprehensive budget is just as vital as planning the move. For a start, you’ll need to factor in the cost of the actual move. This includes hiring a moving company, packing materials, and transportation expenses. A tool like Agoyu’s moving cost calculator can be an excellent resource for estimating these costs accurately.

However, it’s crucial to acknowledge that not all expenses directly relate to the physical move. A portion of your budget should be set aside for system setups in your new workspace. For instance, you may need to invest in new software or hardware or upgrade your network infrastructure.

Moreover, the reality of unforeseen costs demands attention. Contingency funds for emergencies, insurance, and liability are key elements within a well-rounded budget. For instance, damage to valuable equipment during the move could incur repair or replacement costs.

Preparing Your Employees

As much as the relocation indicates business growth, it might pose a challenge to your staff and influence their productivity. So, consider facilitating their commute or moving arrangements that might be necessary to minimize disruption. In the event of long-distance relocation, offering support like relocation packages could alleviate some of the complexities.

Moreover, including your employees in planning can foster a sense of responsibility and ownership, facilitating a smoother transition. Delegating moving-related tasks according to their skills and abilities may expedite the process and ensure nothing is overlooked.

Lastly, maintaining open and regular communication about the move’s progress may help manage expectations and alleviate any concerns.

Preparing Your Customers

Your customers are the royalty who deserve diligent preparation for major changes, such as relocation. Even with meticulous planning, downtimes might be unavoidable during the transition. Fortunately, a well-prepared customer base can help manage these inconveniences effectively.

Start informing your customers about the impending move several weeks in advance. The timeline may vary depending on your specific business operations and customer base. Regular updates about the move, through email newsletters or social media posts, could inform them of the progress and any potential disruptions to your services.

Preparation doesn’t end with informing your customers. It extends to setting realistic expectations. You may need to highlight that disruptions could occur despite your best efforts. This transparency not only prepares them for potential downtimes but also strengthens trust.

Conclusion

Relocating your home business to a larger workspace signifies growth and opportunity. While it presents challenges, meticulous planning, involving your employees, preparing your customers, and smart budgeting can ensure a seamless move, marking an exciting new chapter for your business.

The post How to Move Your Home Business into a Bigger Workspace Without Slowing Down Productivity appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/how-to-guides-businesses/how-to-move-home-business-bigger-workspace-productivity/

Navigating Insurance Claims with a Non-Injury Car Accident Lawyer

Home Business Magazine Online

Have you been in a minor accident with a car and suffered no injury? Are you overwhelmed by the insurance process and trying to decide which claims to make and how to move forward with your case?

If so, you should find a non-injury car accident lawyer to navigate the legal territory for you. A non-injury accident lawyer can help you determine what is covered by no-fault insurance and how to get the compensation you deserve.

Keep reading to learn how to find the right lawyer for your case.

Determining Fault

Figuring out who is at fault in a car accident can be tricky. Lawyers look at all the details of your accident. They check if the other driver didn’t follow the rules of the road or, perhaps, were driving carelessly.

It could even be that their car was not in good shape. Non-injury lawyers find out these things. They use this information to show the insurance company who was at fault.

This helps to make sure that you get a fair deal. With the help of an accident lawyer, you can trust that your claim is in good hands.

Dealing with Insurance Companies

Interactions with insurance companies can be tough, especially after a car accident. They might confuse you with big words or try to give you less than you deserve. That’s where non-injury lawyers step in.

Lawyers talk with the insurance companies for you and fight for fair payment. You don’t have to worry about understanding all the insurance matters. So you can focus on what’s most important — getting back to your normal life.

Maximizing Compensation

Maximizing your compensation is our top priority. Non-injury lawyers work hard to get the most money possible from your claim.

How do they do it? They look at everything — the damage to your car, medical bills, if any, and even how the accident affected your life. They then use this info to build a strong case.

This way, you can make sure the insurance company pays what’s fair. With non-injury lawyers, you can be confident that you won’t be short-changed in your claim.

Avoiding Common Pitfalls

Avoiding common mistakes is crucial when dealing with car accident insurance claims. Sometimes, people say too much or not enough.

Others might forget to gather important information at the accident scene. Some even accept the first offer from the insurance company, which might be way less than they deserve.

But you don’t have to worry about all this. Experienced lawyers, such as Steve Dimopoulos Expert in Car Accident Cases, know these pitfalls and how to avoid them. Non-injury lawyers help you make the right moves, keeping your claim safe and strong.

Negotiating Settlements

Negotiating settlements is a key part of your car accident claim. A non-injury accident attorney knows how to fight for a good deal. They don’t just take the first offer.

Instead, they go back and forth until you reach an agreement that’s fair to you. The goal is to ensure you get the money you need to cover all your costs. With non-injury lawyers, you can relax knowing we’re working hard to get you the best outcome.

Contact a Non-Injury Car Accident Lawyer Today

Navigating insurance claims after a non-injury car accident can be a complex process. But, having a trusted non-injury car accident lawyer by your side can ease this burden.

Don’t hesitate to seek legal help for your non-injury car accident. Contact a trusted lawyer today for a free consultation.

For more informative articles, please visit the rest of our blog.

The post Navigating Insurance Claims with a Non-Injury Car Accident Lawyer appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/legalese/navigating-insurance-claims-non-injury-car-accident-lawyer/

TikTok launches new tool to provide more insight into how ads drive conversions

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions.

When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.

This helps advertisers gauge the impact of these engaged views on conversions.

Why we care. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment.

Key benefits. TikTok claims that the new measurement tool provides several key benefits, including:

  • Better understanding of ad impact beyond clicks: Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.
  • Fuelling campaign performance with more signals: TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action.
  • Balanced measurement across different channels: Aligning attribution methods with other platforms allows for a more accurate comparison of performance, ensuring fair measurement of results across different platforms.

Combined measurement approach. TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. With this enhanced attribution methodology in place, the total conversions reported on TikTok Ads Manager include the following:

  • Click-through (CTA) and view-through (VTA) conversions driven by last click and view that are currently validated and reported by MMPs.
  • Engaged view conversions as measured by our new EVTA touch-point. These conversions are currently reported as Click-through (CTA) conversions on MMP reporting.
  • Additional click-through (CTA) conversions driven by clicks on TikTok ads that are not currently reported in MMP’s last-click attribution model.
Ads Manager

What TikTok is saying. A spokesperson for TikTok said in a statement:

  • “The mobile advertising landscape has evolved. Today’s users encounter a wide variety of ad types across multiple different platforms, each with its own format, flow and level of interactivity.”
  • “Understanding the impact that different touchpoints and marketing channels have on driving user actions, such as app installs or purchases, remains a constant challenge for app advertisers.”
  • “To see the true impact of your TikTok ads, we recommend you turn on VTA, EVTA and CTA with the maximum attribution window and ensure that the attribution windows on TikTok Ads Manager are the same as your MMP setting. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”

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Deep dive. Read TikTok’s mobile measurement framework announcement in full for more information.

The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-new-tool-insight-ads-drive-conversions-434834

TikTok launches new tool to provide more insight into how ads drive conversions

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions.

When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.

This helps advertisers gauge the impact of these engaged views on conversions.

Why we care. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment.

Key benefits. TikTok claims that the new measurement tool provides several key benefits, including:

  • Better understanding of ad impact beyond clicks: Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.
  • Fuelling campaign performance with more signals: TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action.
  • Balanced measurement across different channels: Aligning attribution methods with other platforms allows for a more accurate comparison of performance, ensuring fair measurement of results across different platforms.

Combined measurement approach. TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. With this enhanced attribution methodology in place, the total conversions reported on TikTok Ads Manager include the following:

  • Click-through (CTA) and view-through (VTA) conversions driven by last click and view that are currently validated and reported by MMPs.
  • Engaged view conversions as measured by our new EVTA touch-point. These conversions are currently reported as Click-through (CTA) conversions on MMP reporting.
  • Additional click-through (CTA) conversions driven by clicks on TikTok ads that are not currently reported in MMP’s last-click attribution model.
Ads Manager

What TikTok is saying. A spokesperson for TikTok said in a statement:

  • “The mobile advertising landscape has evolved. Today’s users encounter a wide variety of ad types across multiple different platforms, each with its own format, flow and level of interactivity.”
  • “Understanding the impact that different touchpoints and marketing channels have on driving user actions, such as app installs or purchases, remains a constant challenge for app advertisers.”
  • “To see the true impact of your TikTok ads, we recommend you turn on VTA, EVTA and CTA with the maximum attribution window and ensure that the attribution windows on TikTok Ads Manager are the same as your MMP setting. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”

Get the daily newsletter search marketers rely on.

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Deep dive. Read TikTok’s mobile measurement framework announcement in full for more information.

The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-new-tool-insight-ads-drive-conversions-434834

Meta unveils new AI tools for video asset creation and picture editing

Meta has previewed two new generative AI tools for video asset creation and picture editing.

The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts.

Why we care. Instantly generating various video assets and image edits reduces the back-and-forth time between creative and media teams, freeing up resources for strategic tasks like audience analysis. Quick access to diverse creatives can also serve as inspiration for marketers.

Emu Video. Meta’s latest generative AI tool for video creation, named Emu Video, is built upon the technology from the company’s “Emu” AI research project. This tool enables creators to generate short video clips using text prompts. Emu Video can produce high-quality video content from simple text or still image inputs. The same model can also animate user-provided images based on a text prompt, surpassing previous work by a significant margin and setting a new state-of-the-art standard.

Emu Edit. Meta’s new picture editing tool, Emu Edit, enables flexible editing through detailed instructions, handling tasks such as local and global edits, background removal and addition, color and geometry transformations, detection, segmentation, and more. Emu Edit accurately follows instructions, ensuring that pixels unrelated to the specified tasks in the input image remain unchanged.

What Meta is saying. A spokesperson for Meta said in a statement:

  • “Although this work is purely fundamental research right now, the potential use cases are clearly evident. Imagine generating your own animated stickers or clever GIFs on the fly to send in the group chat rather than having to search for the perfect media for your reply.”
  • “While certainly no replacement for professional artists and animators, Emu Video, Emu Edit, and new technologies like them could help people express themselves in new ways — from an art director ideating on a new concept or a creator livening up their latest reel to a best friend sharing a unique birthday greeting. And we think that’s something worth celebrating.”

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Deep dive. Read Meta’s Emu Video and Emu Edit announcement in full for more information.

The post Meta unveils new AI tools for video asset creation and picture editing appeared first on Search Engine Land.

Original source: https://searchengineland.com/meta-new-ai-tools-emu-video-edit-434844

The Figgy Play Couch: A Work-Life Harmony for Entrepreneurs and Kids

Home Business Magazine Online

Entrepreneurs are busy people who often have to juggle entertaining their children, completing business tasks, and answering emails simultaneously. It can be difficult to keep the kiddos entertained to where the work gets done but creating a family-friendly work space can make all the difference. Figgy Play offers entrepreneurs the perfect solution to balance business responsibilities and spending time with their children. In designing the home office, they can incorporate The Figgy Play Couch into the space to create a family-friendly atmosphere encouraging fun and productivity.

chemicals

Dadpreneur Chris Roepe and Mompreneur Rachel Neill are friends and business partners and they created Figgy during the pandemic as they struggled to keep their kids (8 total between them) entertained while working from home. In the search for that perfect playset that would not only enrich their kids’ lives but also make things easier for them, they decided to create their own. This is when The Figgy Play Couch was born.

Benefits of The Figgy Play Couch

The Figgy Play Couch offers parents and children the opportunity to designate a play space within the home office. Having a designated play space in the home office helps entrepreneurs maintain focus and productivity when they need to work because their children can play independently as parentpreneurs complete business tasks or answer emails. Incorporating The Figgy Couch in your home office also helps children understand boundaries for when it’s time for independent play and when it’s important for them to be quiet and respectful of their parents’ work. With The Figgy Couch, parents can also keep an eye on their little ones so they don’t have to worry about their safety or what they are getting into. And when parentpreneurs close the laptop, they’ll love to join in on the fun with The Figgy Couch.

The Figgy Couch offers parentreneurs and children convenience with its thoughtfully designed features. The versatile and modular play couch is known for its strong patented Velcro connectors, which make creating with their imagination easier. The easy carry handles on each of the base cushions ensure that the couch effortlessly moves with kids, providing flexibility around the home and home office. Parents and children alike can easily create obstacle courses, forts, boats, cabins, and so much more.

The inclusion of The Figgy’s hidden zippers contributes to the longevity of the home and home office space. Enclosed zipper pockets and concealed teeth protect your walls, floors, and, most importantly, your kids from unnecessary wear and tear, allowing for worry-free play throughout the day.

Chris Roepe

The Figgy Play Couch

The Figgy Play Couch is a non-toxic play couch that is easy to clean up, fits seamlessly into any living space, and is infinitely versatile. With Figgy, kids find a fun alternative to oh-so-tempting screen time, while embracing good old fashion play. The play couch engages the imagination of children as they build endless adventures with the modular pieces of the couch. The Figgy play couch includes four base cushions, and two rectangles, with the option to add an extra wedge.

Entrepreneurs will appreciate that Figgy’s cover is OEKO-TEX® STANDARD 100 certified dyed and finished fabric made of soft polyester suede. This means children will be exploring and imagining on fabric that has been tested for harmful substances and found to be free from a comprehensive list of chemicals known to be harmful to human health. The core of The Figgy features CertiPUR-US Certified foam meaning it has been tested and certified to be free from certain harmful chemicals and substances such as formaldehyde, heavy metals, and phthalates. The Figgy’s CertiPUR-US® certified foam is also free from certain flame retardants.

Couch

Additional Details 

The Figgy Play Couch is designed and crafted in the U.S.A. at Figgy’s Greenville, South Carolina factory. Figgy reflects pride in every stage of the manufacturing process, resulting in a play couch that epitomizes durability, comfort, and quality design.

Though handwashing in cold water is always best, The Figgy Play Couch’s cushion covers can be washed in the washing machine on a cold, gentle cycle. They should be hung dry so they don’t shrink and the fabric stays in tip-top shape. For extra sanitary caution, waterproof linings can be purchased, ensuring The Figgy stays protected no matter what life throws at it.

The Figgy Couch comes equipped with four base cushions, each measuring 33” W x 33” L x 4.5” H. The base cushions, covers, and optional corresponding waterproof liners are sized the same. Additionally, two rectangle bolsters are included, featuring dimensions of 22” W x 11” L x 11” H for cushions and covers. The optional waterproof liners for the bolsters match these dimensions. For extra versatility, Figgy’s optional wedge, its covers, and corresponding optional waterproof liners all measure 22” W x 11” L x 15” H.

The Figgy Couch comes in seven attractive shades including Moonbeam, Ocean, Rose, Pine, Glacier, Calamine, and Sagebrush.

Conclusion

In conclusion, Figgy Play is a valuable solution for busy entrepreneurs seeking a harmonious balance between work and family life. This non-toxic, easy-to-clean play couch seamlessly integrates into any home office, creating a family-friendly atmosphere that encourages both productivity and play. The Figgy Play Couch’s modular design, with four base cushions, two rectangles, and the option for an extra wedge, offers children a screen-free and imaginative play experience. By incorporating Figgy into the home office space, entrepreneurs can enhance their work environment while providing a fun and enriching play area for their kids. Retail starts at $269 at figgyplay.com.

The post The Figgy Play Couch: A Work-Life Harmony for Entrepreneurs and Kids appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/home-office-set-up/figgy-play-couch-work-life-entrepreneurs-kids/

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory.

The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios.

Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a powerful signal to other brands regarding the effectiveness of X as an advertising platform. Since Musk took over the social networking site last year, ad revenue has plummeted by 59%. Apple’s choice to withdraw its ads will undoubtedly be another huge blow for X’s ad revenue.

Far-right concerns. Apple, IBM, Amazon and Oracle were named as organizations whose ads appeared next to far-right posts on X, according to a report published by the left-leaning nonprofit Media Matters for America. IBM pulled all ads in response, with Apple becoming the latest major company to follow suit.

Antisemitic fears. More than 160 Jewish rabbis and activists have been calling on Apple, Google, Amazon and Disney to stop advertising on X after Musk endorsed an antisemitic post earlier this week. In response, X CEO Linda Yaccarino wrote in a post on the platform:

  • “We have been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world — it’s ugly and wrong. Full stop.”

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Deep dive. Read our report on X’s partnership with Google Ad Manager for more information on how the social platform is trying to salvage its advertising revenue.

The post Apple pulls all ads from X amid antisemitic and far-right content concerns appeared first on Search Engine Land.

Original source: https://searchengineland.com/apple-pulls-ads-x-far-right-antisemtic-434852

Asda’s ‘Winter Warmer’ £1 Meal For Over 60’s

Asda announced that  it is  bringing back it’s popular cafe ‘winter warmer’ £1 meal deal to support the over 60’s this winter, as they continue to face increased financial pressures during the cost-living crisis.

From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of Asda’s 205 cafes. The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by the spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022. The initiative saw over 650,000 £1 soup meals served, the retailer has extended the deal until February 28th in 2024.

The offer is available all day, every day and will run alongside the Kids eat for £1’ offer which continues to be hugely popular, with more than 2.6 million meals served since its launch in June 2022, and over 180,000 in the last four weeks alone.

The latest figures from Asda’s income tracker reveal that 40% of the lowest earning households are still experiencing negative disposable income in September, meaning that their income does not cover what they need to spend on bills and other essentials.

Kris Comerford, Asda’s Chief Commercial Officer said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

“Last year we served over 650,000 meals to the over 60’s in two months, by bringing the initiative back for 2023 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”

In addition to the Winter Warmers, the Kids Eat for £1 meal deal continues to be popular with families, now serving over 2.6 million meals since it’s launch back in June 2022.

Selected Asda stores also run a ‘Community Cuppa’ campaign in our cafes by creating space for community groups who may otherwise struggle to meet due to rental costs or high energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.

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Original source: https://www.moneymagpie.com/make-money/asdas-winter-warmer-initiative-and-other-support