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The Importance of ERC for Businesses

Home Business Magazine Online

The COVID-19 pandemic will go down as one of the most disruptive global events in modern history. Its economic impacts were sudden, severe, and widespread. As consumer activity froze and governments imposed restrictions in early 2020, companies across various industries saw revenues evaporate practically overnight. For countless business owners and leaders, it was a truly challenging time filled with impossible choices.

Amidst the chaos, a lifeline emerged that helped many businesses stay afloat. The Employee Retention Credit (ERC) or Employee Retention Tax Credit (ERTC) gave companies a critical cash flow lifeline at the most desperate hour. The ERTC offered hope when there was little to be found.

This article explores why the ERC was so valuable for impacted yet resilient businesses and workers. It will cover how to ensure your business maximizes the benefits of this crucial program.

Overview of ERC:

The Employee Retention Tax Credit (ERTC) was created by the CARES Act in March 2020 as companies began feeling the initial impacts of the pandemic. It was intended to incentivize businesses to keep employees on the payroll despite declining revenues or COVID-related shutdowns. Originally, the ERC applied only to 2020 but was later extended and even expanded by follow-up COVID relief legislation. Properly navigating the details around the Employee Retention Tax Credit application is essential to maximize its benefits.

Here is an overview of the ERTC and how businesses can apply:

Eligibility: To qualify for the tax credit, a company must have experienced either a full or partial suspension of operations due to a COVID-related government order or a significant revenue decline compared to prior periods.
Amount of Credit: The ERC is worth up to $5,000 per employee per quarter.
How to Claim: Businesses claim the tax credit on their quarterly payroll tax filings (Form 941). If the credit exceeds payroll taxes owed, the IRS issues a refund.
Documentation: Companies should retain documentation proving COVID impacts and qualified wages paid each quarter.

In essence, the ERTC puts cash directly back into the pockets of businesses impacted by the pandemic. Proper calculation and application are key to maximizing the available tax savings.

Understanding the Tax Credit Calculation:

While the ERTC seems straightforward on the surface, businesses should understand how the 50% credit on qualified wages translates:

The tax credit applies to up to $10,000 in wages/benefits paid to an employee in a quarter. So the maximum credit per employee is $5,000 (50% of $10,000).
For employers with more than 100 employees, qualified wages are essentially wages paid to employees not providing services due to COVID disruptions.
For employers with 100 or fewer employees, all wages qualify regardless of circumstances.
“Qualified health expenses” count towards the $10,000 per employee wage base.
Employers cannot “double dip” and claim wages under multiple credits.
Businesses with PPP loans can claim the ERTC on separate non-PPP wages.

Working through examples illustrating the calculation of the credit is worthwhile to maximize eligible amounts.

Integrating the ERTC into Cash Flow:

For many businesses, the most valuable impact of the ERTC is its ability to drive real cash flow improvements:

Claiming the credit immediately reduces quarterly payroll tax payments to the IRS.
If the credit exceeds taxes owed, the IRS issues a refund check for the balance.
Amending prior 941 payroll tax forms allows retroactive claims back to 2020.
Credits can be substantial for labor-intensive businesses, potentially adding hundreds of thousands in cash flow.

Incentivizing Employee Retention:

Aside from its cash flow benefits, the ERTC also provided a meaningful incentive for struggling companies to retain employees through pandemic challenges. This supported workers and better-enabled business ramp-ups as conditions improved.

The ERTC’s calculated design directly encouraged employee retention in several key ways:

Generating credits based on wages paid gave companies resources to maintain worker payrolls.
Tying credits to COVID impacts rewarded businesses that acted to retain teams despite lower revenues or lost operating capacity.
Extending the ERTC’s duration provided ongoing incentives to retain staff as conditions evolved.
Allowing retroactive claims on prior wages compensated companies that already acted to keep workers.
Imposing no rules on how retained employees must be used provided flexibility to react to changing needs.

In total, the program gave business leaders compelling reasons to keep employees on staff through rocky pandemic conditions.

Staffing for Economic Recoveries:

Looking forward, the ERTC may be most impactful in helping companies staff up appropriately to meet resurging post-COVID demand:

Companies that managed to retain workers can now deploy those resources to capture growth opportunities.
Competitors that cut staff may now be short-handed just as activity picks up.
Forced layoffs require expensive rehiring and training costs to scale back up.
Employee turnover hurts productivity, customer service, corporate culture, and institutional knowledge.
Employees you stood by through tough times tend to be more loyal and invested as conditions improve.
Don’t forget about frontline supervisors and managers. Keeping experienced leadership prevents disruptive gaps in oversight.
There’s value in maintaining morale and camaraderie that develops from shared adversity. Companies may emerge stronger culturally.

Adapting Workforces to New Realities:

The ERTC also created opportunities for companies to adapt their workforces by reskilling workers for post-pandemic realities:

Retention incentives provided flexibility to redeploy staff to new functions or build new capabilities.
Lost revenues allowed to focusing resources on training and transitioning employees to future operational needs.
Workers idled by COVID shutdowns could be upskilled for changing business conditions, like e-commerce.
Apprenticeship and development programs help ensure workers are qualified for evolving roles.

For some companies, the ERTC provided a catalyst to align workforces to new business priorities and markets. Those adaptations may drive lasting productivity.

Conclusion:

The COVID-19 pandemic dealt a huge economic blow, but programs like the Employee Retention Tax Credit provided a lifeline for resilient businesses. While still greatly benefiting cash flow, the ERTC’s worker retention incentives could be among its most enduring impacts. Companies that maximize their potential may emerge stronger than ever, ready to capitalize on growth, energized by stability, and propelled by the power of their people. Work with trusted advisors to ensure your business realizes the full benefits of the ERTC.

The post The Importance of ERC for Businesses appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/taxing-times/importance-erc-businesses/

Securing Your Business: A Guide to Asset Division in Tampa Divorce Proceedings

Home Business Magazine Online

Going through a divorce is a challenging process, especially when you’re a business owner. Dividing assets becomes even more complex. In Tampa, Florida, understanding the guidelines for business asset division is crucial. Here’s a concise guide on how to navigate this process while safeguarding your business.

Equitable Distribution

Florida follows the principle of equitable distribution when dividing assets in a divorce. Equitably means that assets are divided fairly but not necessarily equally. The court considers various factors to determine what’s fair, including each spouse’s contribution to the marriage and the value of the business assets.

Classifying Assets

Assets are typically classified as marital or non-marital. Marital assets are those acquired during the marriage, while non-marital assets are acquired before marriage or through inheritance/gifts. Business assets established during the marriage are usually considered marital property, subject to division.

Business Valuation

Accurate business valuation is crucial. A professional business appraiser can help determine the business’s worth by considering income, assets, debts, and market trends. Ensure you seek the services of a certified appraiser for accurate outcomes. Some of the organizations that certify business appraisers include:

American Institute of CPA’s
Institute of Business Appraisers
American Society of Appraisers
National Association of Certified Valuators and Analysts

So valuation must be done correctly for fair asset distribution during divorce proceedings.

Protecting Your Business

To safeguard your business during a divorce, consider these steps:

Prenuptial/Postnuptial Agreements

A prenuptial or postnuptial agreement can greatly simplify the complex process of dividing business assets during a divorce. These legally binding agreements allow you to outline how your business assets will be divided in advance, providing clarity and avoiding potential conflicts.

Maintain Clear Financial Records

Detailed financial records play a crucial role in navigating business asset divisions. These records offer a comprehensive overview of your business’s financial history, showcasing its growth, profits, and investments. This transparency prevents misunderstandings between you and your spouse and the court, ensuring that the asset division is based on accurate and verifiable information.

Avoid Mixing Finances

Keeping your personal and business finances separate is pivotal in establishing the business as a marital asset. Mixing these finances can blur the lines between personal and business assets, potentially leading to disputes over the business’s classification. By maintaining separate accounts, you strengthen your case that the business should be treated as a marital asset subject to division.

Keep Working

Continuing to manage and operate your business during the divorce can positively impact the court’s decision-making process. Demonstrating your dedication to the business’s success even in challenging times showcases its value and significance to your life. This ongoing involvement indicates that the business holds more than just financial importance for you, potentially influencing the court to consider your stake in the business when making asset division decisions.

Settlement Negotiations

Working together to reach a settlement can save time, money, and emotional stress. Collaborative negotiations allow both parties more control over asset distribution, focusing on finding a mutually beneficial solution. Post-divorce, one spouse may buy out the other’s share of the business or agree to co-own the business.

Mediation

Mediation involves a neutral third party who helps spouses discuss and resolve issues. It’s a less adversarial approach compared to going to court, potentially leading to a smoother asset division process.

Court Intervention

When amicable solutions aren’t possible, the court makes decisions about asset division. Both parties present their cases, and the court decides how assets will be distributed based on the principles of equitable distribution.

Business Debt Division

Just as assets are divided, debts accrued during the marriage are also shared. Be prepared to discuss and distribute any business-related debts during the divorce proceedings.

In conclusion, a Tampa divorce involving a business requires careful consideration of asset division. Understanding the classification of assets, obtaining accurate business valuations, and protecting the business’s interests are paramount. Whether through negotiations, mediation, or court proceedings, seeking legal guidance ensures a smoother process and a fair outcome for both parties.

The post Securing Your Business: A Guide to Asset Division in Tampa Divorce Proceedings appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/legalese/securing-business-guide-asset-division-tampa-divorce-proceedings/

How to set up your own cleaning business

People always need things cleaning and it can be a good way of making money in your spare time, if you have flexible working hours or can give up weekends. Generally, people tend to want their houses cleaned while they are working, so being available during office hours is the most effective way to get lots of work.

Setting up your own cleaning business can be a good extra revenue source, but with hard work, high standards and a bit of luck you could see it become a full-time business. It’s an industry that’s worth about £10bn to the British economy, and one third of all cleaning businesses are owned and run by a single person.

Read on to find out more, or click on a link below to go straight to that section…

Start making money cleaning houses
Make money from commercial cleaning
Other ways to make money cleaning

Make money as a domestic cleaner

How to set up your own cleaning business

Becoming a domestic cleaner is the simplest of the three. And, it requires very little investment. For somebody to hand over their house keys and let a perfect stranger into their homes in their absence, a degree of trust is clearly required. To immediately gain such trust, get a Criminal Register Check (CRB).

In the beginning, ask family and friends if they need a cleaner. This way, you’ll get a feel for the job and the standards people generally expect. Overall, customers will usually have much higher standards of cleanliness, if they are paying for it. You will also get recommendations from friends, which is helpful for advertising to the public.

Before getting started with new clients, you should take out Public Liability insurance to protect yourself against any claim that might be brought against you. You can also get specialist cleaning insurance that will cover you and your staff, should you hire help.

Start advertising. Word of mouth is by far the most effective means of finding work in any job, however this will only go so far. Supermarkets and newsagents are the usual ways to advertise locally. You should also check out CleaningPlace, as this will be a good way to price up your competition and advertise your service.

Ask or ring around small local businesses to see if they need a cleaner
Enquire at estate agents. There is high demand for cleaning property on the rental market – and you could make up to £200 for cleaning a house

While domestic households have cleaning products, some cleaners and cleaning agencies provide their own, and it’s essential to have a supply of dusters, clothes and mops – at the bare minimum.

If you are looking for cleaning work but are not not sure where to start you could register with an agency. This will remove the issue of having to find work regularly and negotiating rates of pay. You could also get trained to an industry standard by registering with an agency.

How much can you make?

A lot of cleaners earn the minimum wage, but you can charge £15+ depending on your location. Office cleaning is similar.

For total cleaning (where you clean a house after people have moved out), you can charge £100–£200 depending on size and complexity of job.

Carpet cleaning is similar – £120 for a two-bed house for half a day.

Make money as a commercial or specialist cleaner

How to set up your own cleaning business

Running a company, even if you are a sole trader, involves a greater outlay than domestic cleaning. In order to secure work, it’s necessary to invest in a training course.

First, it’s a good idea to decide on an area of speciality. Cleaning graffiti, office cleaning, window cleaning and even cleaning police crime scenes are possibilities. By doing specialist training you can offer a bespoke service and premium rates, for instance upholstery cleaning and maintenance.

British Institute of Cleaning Science (BICS)

BICS offers an international accreditation on all of their courses, which covers a range of techniques for cleaning in different environments. Courses also include essential health and safety procedures.

Prochem

There are a variety of courses that cover upholstery, carpet and hard-floor cleaning techniques. These courses typically run for one day and are approximately £120 + VAT.

As an idea of further costs for equipment you can expect to pay for the following:

Industrial wet and dry vacuum cleaner – £300

Rotary floor machine – £400–£800

Pressure washer – £1,700 +

Ladders – From £70

Cleaning chemicals – £7–12 per litre

You’ll also need a van to transport your equipment, which will incur road costs.

There are also marketing costs for promoting your business. These include printing costs for leaflets, business cards and advertisements in the local press or online.

If your business is doing well, then you’ll need to hire staff. In order to do this, you’ll need to get a standard contract drafted and set up a payroll for them, as well keeping a file for all necessary legal documentation.

If setting up from scratch doesn’t appeal, then a franchise may be more appealing. According to UK Commercial Cleaning, you can set up in business for £10,000 + VAT, which includes a deposit on a van, all the cleaning kit and a three-week induction into the business as well as one month’s franchise fee. The full package will cost £20,000 but includes advice and help with the business launch and marketing.

Useful contacts

Recruitment and Employment Confederation – many cleaning agencies are members.

Fish4jobs – jobs of all kinds here.

Jobcentreplus – many office cleaning jobs are advertised at your local job centre.

Supply2Gov – free local cleaning tender alerts.

Also consider…

Emergency cleaning. Armed with a mobile phone, and cleaning equipment in your car, you could offer an emergency cleaning service. This is where you will rush over to a house that has had a plumbing disaster or similar and needs the place to be spotless in a hurry. This is something you could charge a premium for too!
Cleaning up after builders. Get friendly with some local building companies, painters and decorators and offer a cleaning service that makes their work look tidy and clean when they’ve finished. In order to do this, you should offer an hourly rate or a total price per job.
Curtain and upholstery cleaning. You can offer general cleaning once a year or so for houses with a lot of soft furnishings and also specific cleaning of stains. For such a service, you will need steam cleaners, special fluids and, possibly, a good relationship with a local dry-cleaner. Next, advertise in areas with large, expensive houses that are likely to have a lot of curtains and sofas that will need attention.

For more ways to make money from working in other people’s houses check out our pages on house-sitting and ironing.

Something a little more…risqué

If you’re feeling a bit more adventurous, you could earn up to £45 an hour cleaning people’s homes.

There is a catch, however…you need to do the cleaning in the nude.

Yes, it does sound a bit perverse on first hearing, but there is a real naturist market out there. Many are people who just prefer being in the nude and want other people in their company to be naked as well.

If you think this is something you might be interested in, then read our full article on making £45 an hour cleaning in the nude!

The post How to set up your own cleaning business appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/how-to-set-up-your-own-cleaning-business

Has your child turned 16? Act now to keep claiming Child Benefit!

Child Benefit automatically stops on the 31st August following your child turning 16. However, it can still be claimed for children continuing their education or entering into training. You’ll need to be quick – to continue receiving child benefit for next year, you will need to let HMRC know.

You have just 6 days – until 28th August to make HMRC aware that your 16-year-old is continuing their education in some way, otherwise your payments will stop.

You should have received a letter warning you that Child Benefit will stop now your child has turned 16, but life is busy – and it can be easy to forget to update HMRC on your child’s plans. However, forgetting to do this paperwork could be an expensive mistake – with the cost of living at a high, losing Child Benefit unnecessarily could be detrimental to many.

Child Benefit is currently worth £1,248 each year for the first child and £826 per year for additional children – a massive help for many, especially with the rising costs of food and clothing.

Alice Guy, Head of Pensions and Savings, interactive investor says:

“Children are still eligible for Child Benefit who are studying full time, which can include, A-levels, International Baccalaureate, home education – if it started before their child turned 16 or after 16 if they have special needs, T levels, NVQs, up to level 3 and traineeships in England.

“Although parents earning between £50,000 to £60,000 will start to lose their Child Benefit, it can still be worth claiming. Your pension contributions reduce your contributions as far as the taxman is concerned, so you may be entitled to keep at least some of your Child Benefit.”

The post Has your child turned 16? Act now to keep claiming Child Benefit! appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/has-your-child-turned-16-act-now-to-keep-claiming-child-benefit

Google Search app could soon introduce a new Notes feature

Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported.

Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even more competition in the SERPs, which could impact your organic search traffic.

Commentary and images. People can “leave public commentary on individual webpages that appear in Google Search results,” according to the report. This could come as a note (e.g., how you improved a recipe) or share a picture (e.g., a dish you created based on a recipe).

Friendly and helpful. The default text advises searchers to share their thoughts on links while keeping it “friendly and helpful.” Notes will be moderated.

There will also be a social component that lets you like Notes from other users. Also:

“Once you post, your profile picture and name will be visible to other Google users. Personal details like your email address won’t be public.”

Not for all pages. The following types of pages are not eligible:

Medical information
Pornography.
Violent content.

What this is not. This is not Web Stories or Post on Google for Google Business Profiles. This is a new feature that is expected to be on Android and iOS devices.

The post Google Search app could soon introduce a new Notes feature appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-notes-search-feature-431059

Bing Chat data may never come to Bing Webmaster Tools

Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now Bing has gone silent about it.

What Microsoft is saying now. Well, Microsoft is not saying much now and hasn’t said much since May 2023. “Microsoft has nothing more to share on Bing Chat data in Bing Webmaster Tools at this time,” a Microsoft press representative told Search Engine Land today.

Update: After I posted this, Microsoft followed up and said they, “committed to launching Bing Chat data in Webmaster Tools.”

Canel announced that data from Bing Chat would be included in Bing Webmaster tools several weeks ago. He didn’t say precisely when it would be included at that time.

Coming in May we were told. “We will be shipping in May in Bing Webmaster Tools UX and Bing Webmaster Tools API,” Cancel said when asked if Bing Chat data is coming to Bing Webmaster Tools. He said in another tweet, “We will start reporting clicks and impressions in Bing Chat in the following weeks.”

Here are those tweets:

We will start reporting clicks and impressions in Bing Chat in the following weeks.

— Fabrice Canel (@facan) April 21, 2023

Yes, we will be shipping in May in Bing Webmaster Tools UX and Bing Webmaster Tools API.

— Fabrice Canel (@facan) April 24, 2023

"Patience you must have my young Padawan"… we still target this month.

— Fabrice Canel (@facan) May 22, 2023

It was built. The Bing Webmaster Tools team built it out, it just was never released. Here is a screenshot Fabrice Canel shared at the end of May when he said they were a few days away from releasing it. Fabrice wrote on there, “The anticipation is building! We’re diligently auditing and fine-tuning to ensure accuracy and precision. Stay tuned for the upcoming new performance report, just a few more days to go.”

Why the delay. I can only speculate but it seems to be that the higher-ups at Microsoft do not want this data in the hands of site owners. I suspect that the click-through rates that Bing Chat would show site owners would be horribly low and Microsoft does not want that data to get out to the public.

There could be technical reasons why it was not released but from what I can tell, this feature was ready to go and Microsoft Bing decided intentionally not to release it. Why? Like I said, publishers and site owners were concerned about AI answering questions well and full enough that users would not need or want to click over to the source.

Why we care. We were hoping that Bing would step up and share this data in a transparent manner. We were not expecting Google to do the same with Google Search Console. But Microsoft Bing has been more transparent with Search and Bing Chat than Google has been with Google Search or SGE.

It is sad to see we are now a few months since Bing teased Bing Chat data in Bing Webmaster Tools and Microsoft won’t comment on this feature at this point.

The post Bing Chat data may never come to Bing Webmaster Tools appeared first on Search Engine Land.

Original source: https://searchengineland.com/bing-chat-data-may-never-come-to-bing-webmaster-tools-431064

Earn up to $100,000 a month with TEMU!

This is a sponsored post by TEMU

Exclusive TEMU promo code for our followers ：

fav86556 up to 50% OFF

At MoneyMagpie, we’re all about money making opportunities so we wanted to discuss the TEMU affiliate program and how it can become a fun source of passive income!

– About TEMU

– About TEMU Affiliate Program

– How much can you earn through TEMU affiliate program?

– How to withdraw affiliate commissions?

– How to start with the TEMU Affiliate Program?

– Comparisons with other affiliate programs

– FAQ

About TEMU:

TEMU is a cutting-edge online marketplace that links shoppers to millions of sellers, manufacturers, and brands from all over the globe. Whether you’re looking for exciting products for a reasonable price, renowned brands, useful tools, or the latest fashion trends, TEMU is your one-stop destination to fulfill your shopping desires and needs. With an extensive array of products available on TEMU, you can easily find what you’re looking for at an unbeatable price. TEMU now is trending in several countries and people who start to use TEMU are getting more and more, so TEMU now has many promotions ongoing.

About TEMU Affiliate Program:

You might have been seen a lot people sharing their TEMU link and code already, but you might not know that TEMU has its affiliate program that everyone can join. If you’re an avid TEMU enthusiast looking to generate a stable source of passive income or if you are an influencer that wants to monetize your traffic, look no further than the TEMU Affiliate Program. With high earning potential of up to $100,000 per month and with more than 70M monthly visitors, the TEMU affiliate program is the perfect fit for you to start.

How much can you earn through TEMU Affiliate program?

You can earn up to $100,000 per month! If you’re interested in joining the TEMU Affiliate program, you’ll be happy to know that it offers a simple and transparent commission policy. There are several possible ways for you to earn money, which are listed below:

1: Earn a $5 reward for each new user who downloads the TEMU App using your referral link.

2: Get commission on every sale made by new registered users who click through your unique referral link. The commission rate varies depending on the purchase amount:

– For purchases between $0.00 and $49.99, you’ll receive a 5% commission

– For purchases between $50.00 and $99.99, you’ll receive a 10% commission

– For purchases of $100.00 or more, you’ll receive a 20% commission

3: Earn $10 for each new affiliate you invite when they make their first commission. For example, you can invite other influencers to be TEMU Affiliates

4: Take advantage of the earning leaderboard: The top 50 TEMU Affiliates with the highest earnings on the last 3 days with the TEMU Affiliate Program win a cash bonus

How to withdraw affiliate commissions?

You can simply withdraw using PayPal. When your TEMU Affiliate account balance reaches $20, there will show a pop-up to notify you to link your PayPal account.

– Place an order: Commission will be added to the pending account within 5 minutes of their order and transferred to the available account 3 days after delivery.

– Download the APP: Rewards will be added to the available account within 15 minutes (new app users only).

– Become an Affiliate: Rewards will be added to the pending account immediately. They will transfer to the available account after your referred affiliate makes their first commission.

The website will show you the process of how far you are away from withdrawal.

How to start TEMU Affiliate Program?

Once you sign up to the TEMU Affiliate Program here, you will obtain your own referral link and code in you account centre – there are a few ways to start earning:

1) if you’re an influencer on social platforms, such as TIKTOK, YouTube, or Facebook, you can spread your referral link and code by posting content to earn commissions. Pay attention to the content you post. The better content you post, the more engagement you will have, then you will have higher conversion rates!

2) if you are a blogger, you can write review articles with SEO about TEMU products or about the TEMU Affiliate program, where you can share you referral link and code!

3) if you own a website or you are an editor of a deals/coupon website that has a lot of traffic, you can have a banner or deals articles to let more people see your referral link & code

4) any other platform that you are on can be used to spread your referral link & code as long as it meets TEMU affiliate policy!

Compared with other affiliate programs:

Compared with other affiliate programs, such as Amazon associate or Shein Affiliate, TEMU offers a 5%-20% commission rate for all categories depending on each qualified purchase, while Amazon associate offers fixed commission rates.

However, TEMU does not offer commission for returning users. This might limit your earnings. But with huge traffic going into TEMU and with more countries become available, it’s still probably worth signing up to the TEMU affiliate program now as it’s a very popular shopping site. It might be a good idea to sign up now before they modify their commission rates and earn limit per month.

TEMU Affiliate Commission Rate (5%-20%)

Amazon associate fixed commission rate

FAQ

1: Does the link and code expire?

TEMU affiliate code and link are for the long-term. They will not expire and you can always use your link and code to invite new friends to TEMU!

2: Is the TEMU affiliate program available in all countries?

The TEMU Affiliate Program is ONLY open to users who are based in the USA now. It will be available soon in other countries! TEMU has already been available in several countries, so the affiliate program in other countries will come sooner or later.

If you’re looking for an affiliate program with a high commission rates and good returns, the TEMU affiliate program might be the one for you. Join now and start earning commission on every sale made by your referrals!

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.

The post Earn up to $100,000 a month with TEMU! appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/earn-up-to-100000-a-month-with-temu

SEO KPIs to track and measure SEO success

If something can be measured, it can be improved.

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics.

This article outlines the many SEO metrics and KPIs and how to tailor a set of SEO KPIs to your business.

What are KPIs?

A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. KPIs help you define targets and milestones and measure progress toward those goals.

What are SEO KPIs?

SEO KPIs are metrics used to measure SEO performance.

Typically, SEO KPIs track visibility or traffic and how it fares in relation to your goals.

Such metrics will quantify traffic from major search engines like Google and Bing and the real-world results of SEO strategies and tactics (leads and sales).

Using SEO KPIs

Careful measurement and tracking provide a control system to ensure your tactics deliver results and your time and effort are spent on productive tasks.

Diligent measurement also provides feedback if your tactics are not working and inform you of how changes in the search landscape or algorithm impact performance.

KPIs can be tiered to provide understandable metrics for all stakeholders. The marketing team will need more detail to ensure time is spent wisely on SEO vs. PPC, but the board may only need to see top-level performance figures.

Tailoring the KPIs to your situation is the key to creating truly useful SEO KPIs.

Objectives and KPIs

Your SEO KPIs should act as an extension of your overall business and marketing goals.

You ensure you aim at relevant goals by considering your SEO goals as an extension of your overall marketing goals. Your SEO KPIs then track performance toward that goal.

The key is in the name (literally and figuratively): KPIs are key performance indicators.

They force you to ask whether your SEO approach drives performance. If not, what can you do about it?

This is really important but all too often overlooked.

SEO can be so complex that you need clear objectives and ways to measure progress toward those goals to ensure your time and effort are spent wisely pursuing the right goals.

SEO KPI Process

The following is a simple process that you can use to determine your SEO goals and KPIs.

Step 1: Determine your SEO goals

The first job is to identify your SEO objectives. What are the important tasks you need to achieve now, in a month, three months, six months and a year?

The SEO goals should connect to established organizational goals, and you should clearly articulate how the SEO goals drive the overall business goals.

I suggest three to five goals initially to keep focus.

You should then define your SEO goals using the SMART goals system.

Alternatively, you can use the OKR approach to objectives and key results detailed in “Measure What Matters” by John Doerr. This simple system was used by Google, Microsoft and many other huge companies to simplify goal-setting to drive massive growth.

The right approach will depend upon your business, but whatever you choose, your goals should be relevant, measurable, achievable and time-bound.

Step 2: Define what you will measure

The next step is to define what you will measure.

Your measurement metrics can be thought of as steps, and each should take you closer to the overall goal. As with the goals, you want, at most, three to five measurement metrics for each goal.

When your goals are achieved, you should be able to measure performance to determine if your strategy here is valid.

Step 3: Decide on the length of your cycle

As a general rule of thumb, SEO metrics are tracked monthly.

There are exceptions to this rule. Keyword rankings may be tracked daily (but reviewed monthly), and you may also want quarterly, bi-yearly and annual reports.

Remember, with SEO, you may only see tangible results like leads and sales when your keywords rank highly and drive traffic. Factor progress toward the goal into your overall cycle length.

Step 4: Review and reflect

The goal is to review each KPI and, ideally, score performance.

What is working?
What can you do differently next month?

The purpose of KPIs is to help you review your approach and think critically about what is or is not working.

A highly ranked organic keyword in modern search may not drive the expected traffic numbers.

Think of this as an experiment. Your KPIs are there to test the validity of your hypothesis.

Be flexible, and be ready to adapt and adjust your tactics based on the results.

Example

Objective: To sell more kitchens.
- KPI 1: Increase rank for kitchen keywords.
- KPI 2: Increase organic traffic on kitchen pages.
- KPI 3: Improve engagement rates.
- KPI 4: Increase organic conversions.

Here we have a simple objective measured with four simple SEO KPIs. This does not have to be complicated!

Following this approach, you will create three to five relevant SEO goals that you can easily measure with three to five SEO KPIs each.

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Example SEO KPIs

There is no shortage of SEO metrics for tracking your campaigns.

You can find data points from free SEO tools like Google Search Console and Google Analytics to the many commercial SEO tools.

Unfortunately, while we have lots of data in its native format, commercial SEO tools and even Google Analytics often do more to confuse than deliver insight.

The purpose of SEO KPIs is to make those metrics useful.

We do that with the four-step model, where we connect SEO metrics to SEO goals connected to the broader business and marketing goals.

The following is a categorized list of SEO metrics to build your SEO KPIs.

Remember, don’t just blindly use the metrics below. Connect them to your SEO goals in groups of three to five to drive insight and understanding.

1. SEO keywords

First up is the old SEO stalwart of keywords.

Tracking keywords for SEO is complicated nowadays as search results have so many elements.

But it is still important to show progress toward your goals and get a sanity check on how much traffic a given keyword will deliver.

Track keywords for progress and verify your strategy.

Modern search results will include:

Local pack
Organic listings
Featured snippets
Sitelinks
Knowledge cards and panels
Videos
People also ask
Video previews

You may also want to consider:

By location
By country
Search Console CTR
Search Console Average Rank
Search Console Clicks
Search Console Impressions

When tracking keywords, combine multiple factors to give the complete picture.

At the very least, track rankings, organic impressions and clicks (from Google Search Console or Bing Webmaster Tool). Depending on the SERP layout, a top 5 keyword can still do very little in actual clicks.

As time progresses, with this level of detail in your keyword KPIs, you will learn what works and what does not, which will feed into your strategy and goal setting.

Tip: Remember rankings are just one factor, and ensure when working on your web design and SEO that the content that ranks is a good fit for the intent behind the keyword!

2. SEO metrics

These are the traditional SEO metrics provided by various SEO tools.

Most of these metrics grew out of the hysteria around Google PageRank and aim to provide a general authority score at a site and page level.

These metrics can be helpful, but they mean very little alone, and they need to be compared to competitor values to provide accurate context.

You should measure that your site’s perceived trust and authority will correlate with an increase in the rank for your main search terms and the amount of organic traffic received.

These metrics are important but do not talk in the language of the business, so their prioritization in your reports will depend upon the stakeholder’s understanding of SEO.

Majestic Citation Flow
Majestic Trust Flow
Majestic Trust and Citation Balance
Moz Domain Authority
Moz Page Authority
Moz Spam Score

Tip: Remember that these specific SEO metrics should be tied to the overarching goals and strategy.

For example, suppose you want to build traffic to your upper-funnel marketing content. In that case, you may want to improve site authority but remember to sanity check improvements against real-world metrics (rankings, traffic, etc).

3. Real-world SEO KPIs

While many SEO KPIs relate to perceived authority and keyword rankings, what really matters is whether this is making a difference.

Are we getting more traffic? Is that generating more leads?
Is the cost per lead coming down vs. other channels?
Are we seeing more branded searches due to raised awareness?

This is where the SEO rubber hits the SERP road, folks, so these metrics are essential.

Increase in organic traffic
Increase in the number of pages on the site that generate traffic
Increase in non-branded search traffic
Percentage increase in traffic from specific geographic regions
Organic Impressions (Search Console)
Organic Click-Through Rate (CTR) (Search Console)

Tip: We would also like to see real-world SEO metrics increase as SEO metrics improve.

This ensures the work you do is helping move the dial rather than just satisfying the whim of an SEO tool.

4. Conversion KPIs

The most important SEO KPI, in most cases, is conversion. Tracking conversions from organic search should be at the top of your list.

These KPIs need to be customized around your specific goals. Some examples here include:

Conversions from organic search
Percentage increase in conversion rate
Organic search conversion rate
Sales conversions
Lead conversions
Downloads
Email clicks
Phone number clicks
Form fills
Cost per acquisition (CPA)*

Note: Calculating and tracking CPA for organic search allows you to compare the return from organic with other channels. This helps determine if you are spending your precious marketing budget wisely.

Tip: The specifics here really depend on the specifics of your business and your marketing objectives, so ensure you track these in GA4.

5. Engagement KPIs

Google Analytics 4 has three key engagement metrics:

Average engagement time (over the date range)
Engaged sessions per user
Average engagement time per session

Tip: Tracking engagement as a general KPI but also for all channels allows you to evaluate the quality of traffic from SEO vs. PPC, social etc. Again, this helps determine if you are spending your time and efforts on the right tactics!

6. Referral traffic

A solid SEO campaign can impact your business beyond driving more organic traffic.

If content and links are a vital part of your strategy, then this exposure can drive more high-quality referral traffic, so it is prudent to demonstrate the extra value here.

This helps to illustrate how your SEO strategies have multiple marketing benefits.

Often, solid referral traffic can convert at a better rate than organic search traffic, so ignore this at your peril.

Percentage increase in referral traffic
Percentage increase in referral conversions
Percentage increase in engagement metrics (bounce, pages, time)

Tip: The links that will build authority will also drive referral traffic, so factor this into your qualitative measurement.

7. Brand impact

Improved search visibility equates to improved overall visibility – advertising by another name. So we should also look at the increase in branded search traffic and brand mentions and how this correlates to your work.

Percentage increase in branded search traffic
Percentage increase in brand mentions
Visibility on third-party sites *

The visibility on third-party sites is another way for your audience to discover you.

For example, more people will discover me and my business by writing and publishing this article here on Search Engine Land.

If you do this kind of marketing, then ensure you measure the impact.

Tracking how many people search for you by name helps you understand and measure overall recognition. Comparing these values to your main competitors helps you measure relative market awareness.

8. Link building KPIs

Links are still one of the primary drivers of search engine visibility, and links (plus content) are often the main tangible element of a long-term SEO campaign.

Therefore, we must still report on the total number of links from authority sites and those from highly relevant sites. These will generally be pulled from our link wishlist and should be customized around your client’s industry.

Total links
Total links gained this time period
Number of links from authority sites
Number of links from relevant sites
Links lost

Tip: To determine the relative value of your link building, compare your link profile with your competitors’ using one of the many SEO tools on the market.

9. Soft conversion KPIs

Leads are vital to your overall digital marketing, yet the classification of leads and the sales funnel gets ever more complex.

As such, we should measure our SEO efforts’ impact on lead generation, whether social signups, newsletter signups or some other download or lead gen specific to your business.

Percentage increase in newsletter signups
Percentage increase in social followers/likes and so on
Business-specific lead generation goals (data sheets, white papers and so on)

Tip: Try to understand the customer journey and the steps required, from awareness and a visit to a paying customer and lifetime value.

SEO may drive most of your email signups, and the email campaigns drive sales. Customize this to your situation and measure what matters.

10. Business objective-specific KPIs

This category is a little more challenging to create a generic example for. However, it’s important from a reporting perspective.

We must do all we can to connect the business strategy with our SEO strategy via KPIs.

Often, the KPIs detailed above will give you what you want here, so this is more of a case of structuring them to align with your goals and reporting them meaningfully.

Remember, the higher-ups may only want a very low-resolution overview, but the marketing team may need more detail.

To provide some direction, if your goal is to build awareness of a new product, then you want to focus on awareness metrics: impressions, average position, keywords, clicks and so forth.

If you want to drive more signups, we want to track the number of people looking at the signup and pricing pages.

If we look at more traditional conversions, we must look at the total number of sales/leads/inquiries.

The point here is that you already have the SEO KPIs, but remember to:

Frame them around your business objectives.
Clearly highlight that you are helping move the business forward and not just providing a set of esoteric SEO tracking metrics.

Your SEO work has much more value than simply moving a keyword ranking. It adds real value to the business, reduces marketing costs, builds the brand and more.

Just remember to let the right people know in a way they can understand.

Tip: If you are struggling with how to categorize your SEO KPIs, there are two approaches that we have found helpful over the years.

The first is to group your KPIs along the marketing funnel:

Awareness.
Engagement.
Conversion.

An alternative approach is to use the VQVC model, which stands for:

Volume.
Quality.
Value.
Cost.

If you are struggling, investigate these options to ensure you build truly insightful SEO KPI reports.

Understanding builds trust and confidence

It is tempting to think of SEO tracking as just another job, but that is underselling things.

You know that your work delivers real value to the business beyond just moving up the search results for a few keywords.

SEO KPIs provide a way to track and demonstrate SEO results and then communicate those improvements so everyone in the business can understand.

Key to this is to structure your goals hierarchically:

Business Goals > Marketing Goals > SEO Goals

You can then clearly articulate how improvements in SEO metrics lead to improvements in marketing performance which drives business growth.

If you can create hierarchical goals and SEO reporting that feed into tha, then the reporting has real strategic value.

SEO KPIs help you:

Understand what is working.
Understand what tactical elements drive results.
Build a strategic understanding of marketing throughout the business.

SEO reporting then becomes an actual strategic process. This helps develop critical thinking, a problem-solving mentality and a creative approach to your SEO.

The post SEO KPIs to track and measure SEO success appeared first on Search Engine Land.

Original source: https://searchengineland.com/seo-kpis-track-measure-success-430950

YouTube trials smaller ‘Skip Ads’ button

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button.

The CTA button’s new look features:

Smaller text
A background with reduced opacity
A curved border
No capital letters in the word ‘Ads’

Here is a preview of the new button:

In comparison to the older version:

What has YouTube said? A YouTube spokesperson exclusively told Search Engine Land:

“We’re testing an update to the design of the ‘Skip Ads’ button across all platforms.”
“Our goal is to provide a more consistent user experience in line with the updated look and feel on YouTube we announced last year.”

Why we care. Users will naturally be less inclined to skip ads if the ability to do so isn’t brought to their attention, leading to a boost in view rate, reach, conversions, and, potentially, an increase in ad spend on the platform. However, marketers should be mindful that forcing adverts on users may have a negative impact.

Reaction. The new design was noticed by Google Ads expert, Thomas Eccel, who shared his thoughts on X (Twitter). He wrote:

“Spotted this really small ‘Skip ads’ button, seems like Google is testing this new button. It has a new format and is way smaller than the normal ‘skip’ box. If this gets rolled out, it will affect the view rate and the spend of the campaigns.”

Meanwhile, others also flagged the redesigned button and questioned if the platform was also simultaneously making adverts longer.

Why now? The redesigned skip button was launched to help align it with the new look and feel of YouTube, while maintaining a comparable level of prominence with the current skip button.

The platform announced last year that it was planning to undergo a small makeover, amid calls from users to make the UI “cleaner” and “more lively”.

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Deep dive. Read YouTube’s blog for more information on its new design elements and product features.

The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land.

Original source: https://searchengineland.com/youtube-trials-smaller-skip-ads-button-430998

Don’t Waste Your Money on Expensive Ergonomic Devices for Your Home Office

Home Business Magazine Online

As more people work from home, there will inevitably be a rise in make-shift offices. Maybe a chair is pulled from the living room, or the laptop is placed on a book for a better Zoom call.

And with those moves, many people might think they need expensive ergonomic chairs, desks and other ergonomic devices that claim to prevent carpal tunnel syndrome. My recommendation: save your money.

As an orthopedic surgeon and founder of the country’s first telehealth orthopedic center, OrthoNOW, I hear from a lot of patients who wrongly believe they got Carpal Tunnel Syndrome from their computer. Nothing is further from the truth.

Carpal Tunnel Syndrome or CTS is not caused by your laptop, computer or chair. Carpal Tunnel Syndrome, or CTS, is more than likely caused by your sex. That’s right.

If you are feeling true pain in the wrist and/or hand, it’s more likely a metabolic or hormonal related-issue that is quite easy to treat. CTS is especially common in perimenopausal women, and women in their third trimester of pregnancy. Patients with diabetes and hypothyroid conditions are also more likely to get CTS.

Metabolic conditions lead to compression of the median nerve within a tight, carpal tunnel, in the palmar side of the wrist. This is because the membrane (tenosynovium) around the tendons that bend the fingers gets thickened due to chemical factors that retain fluid (as seen in pregnancy etc). The connective tissue in that tendon membrane can also become altered due to changes in blood sugar or alterations in certain hormones as seen in thyroid conditions and others.

Do Cortisone Injections Help with Carpal Tunnel Syndrome?

A cortisone injection can be helpful with CTS but it is temporary. That’s because the underlying condition of Carpal Tunnel Syndrome is still there. A cortisone injection is like letting air out of the tires of a truck stuck in a street tunnel. It might help get the big truck out of the tunnel, but the vehicle ultimately needs to find a larger tunnel.

Hand surgeons easily create that larger tunnel in the wrist, whether an open surgery, or an endoscopic procedure. Here’s a video of how that works.

Maximum Protection from Carpal Tunnel Syndrome

People who are experiencing hand pain, numbness or fatigue should be seen by an appropriate specialist. Medical knowledge has increased exponentially over the last 5 years, so if you are experiencing pain in your hand, see a hand specialist. A primary care or occupational health physician may know as much about the wrist just like a hand surgeon might not know much about the spine, even though we are all orthopedic surgeons. There are many subspecialist orthopedists in my medical profession.

And if you’re working from home, ensure your workstation is ergonomically designed. Keyword, designed. This means your desk, or other areas, are comfortable with the monitor, keyboard and mouse in the correct position as per occupational therapist (OT) guidelines.

The American Society for Surgery of the Hand (ASSH) provides some material on this topic for consumers and employers, but many times a local hand specialist might be willing to give an informative review to the workplace.

The post Don’t Waste Your Money on Expensive Ergonomic Devices for Your Home Office appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/health-and-fitness/dont-waste-money-expensive-ergonomic-devices-home-office/