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5 essential PPC skills every agency pro must have

Most digital agencies today are willing to hire beginner marketers.

Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information.

While you can find much of that information online for free, it’s often a complicated mess.

To address this, here is a basic five-step growth plan to become a PPC expert as fast as possible.

1. Master client relationship

I realize it may sound cliché for the top skill. 

But after over a decade working in PPC (and training hundreds of specialists), it’s by far the primary reason for PPC people to climb the agency ladder.

Why? Because you’re responsible for driving your client’s growth – and that’s a people-first business.

Be aware PPC expectations are high, and performance is never a straight, easy line. 

You’ll have to fix stuff that people think is critical or convince those same people not to touch anything despite what they perceive as red flags. 

And that can quickly become stressful, getting in your way when it comes to handling relationships.

To go through these relatively tough times all while keeping your client happy and on board, you’ll need to display composure, explain technical and analytical concepts in plain English – and remain patient!

So how do you master client relationships, you ask? It’s a deep topic to unpack in a few lines, but here are some pointers to get you started.

Build trust

Trust comes with time. Whenever your client needs you for real, make sure to be the one person your client knows he or she can rely on. 

Let’s take an example: picture a last-minute project that really matters to your client but not so much to you. (Not to mention that it’s slightly out of your scope.) 

An untrustworthy agency point of contact would not support this client. But you should.

With trust comes long-term, impactful achievements.

Show expertise

Believe it or not, I’ve seen plenty of agency people not preparing for client meetings. Some don’t anticipate questions and can only respond with “I’ll get back to you.”

Do not be that person. Send meeting agendas in advance.

Provide meeting notes, action points, and deadlines. 

In short, be reliable.

Be empathetic

Not everybody behaves the same way. And not every meeting has to be sunshine and flowers. 

You don’t like your client that much? 

Guess what, that’s OK. 

Give them a break: not everybody likes you either, anyway. 

Make sure to be the person in the room who makes the project go forward, even if times are tough and people are getting rigid. 

2. Think strategically

OK, I know. Strategy is one of those buzzwords, along with cloud computing, innovation, big data and blockchain. However, it remains absolutely vital for successful agency PPC specialists.

What does it mean to be strategic? It varies a lot based on the field you work in.

Just read this HBR strategy article, and you’ll see it doesn’t quite apply to day-to-day PPC work.

So, with all its flaws, allow me to provide a very PPC-centric, operational strategy definition: 

  • “Strategy is a combination of items that allow long-term, significant business growth. Significant being at least 30% of your top KPI.”

In other words, thinking strategically means prioritizing your efforts based on the outcome. 

Here is an example to help make it clearer. Next time you want to run an A/B test, go through the following steps:

  • Take a hard look in the mirror.
  • Identify if your A/B test doesn’t drive a 30% growth in your top KPI.
  • Reprioritize using higher-impact items.

PPC beginners will rarely work on operational strategy. However, if you can understand the above, it’s a great starting point. 

To help you get to the next step, here is a media plan-like framework to structure your strategy thinking:

Goals

For ecommerce clients, it will often be revenue paired with return on ad spend (ROAS). 

With lead gen clients, marketing qualified leads (MQLs) will be paired with cost per MQL. 

Can you challenge those? 

For example, include margin to improve ROAS. Or MQL value instead of simply MQL volume.

Budget

It will either be “unlimited as long as you hit a specific ROAS target” or a specific $ number per month/year. Can you challenge that? 

For example, is the budget allocated to the right product line or geo to maximize your goal? Is seasonality taken into consideration?

Targeting

You want to reach a target audience. To do that, you will want to use ad networks and channels. Sometimes, those items aren’t set up to maximize your goals. 

When you find such pockets of growth, you can think strategically.

Messaging, landing page and CTA

Now, that seems like an obvious one, right? 

Careful, though, since there’s never just one way to talk to prospects and have them act to reach your goal. 

Use your critical thinking and Ads Libraries to develop other (hopefully better!) ways to address your target audience.

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3. Navigate data with precision

Isn’t data another buzzword? Sorry about that! 😀 

Let me break down that data skill set and provide PPC beginners a clear path.

There are lots of data-related roles, but as a PPC beginner, you should think about data in three ways:

  • Data analysis: Do you understand each KPI in-depth? For example, do you know how CTR impacts CPC?
  • Data generation: Do you understand what a conversion is, how it’s triggered and how to check these parameters are OK?
  • Data visualization: This is a tiny bit more advanced, but can you tell a story from the data you gathered?

Again, that can sound a little out of touch so here are real-world tools to get you started:

In PPC, you must build reports to understand traffic sources, conversion attribution, conversion rates per funnel stage, product-level performance, etc. 

So get busy learning GA4 and other related analytics tools.

Dig deeper: Google Analytics 4 guide for PPC

At the very least, you want to understand what event triggers your conversions. 

More often than not, that means using GTM’s preview mode and testing your client’s website live. Make sure you understand how it works.

Don’t make the rooky mistake of throwing lots of KPIs at your clients who will not understand a thing you just said because they hate Excel. 

Spend time vulgarizing your data to craft a compelling story that’s both easy to understand and impactful. 

And to do that, you can use powerful visualization graphs and tables within tools such as Looker Studio.

Dig deeper: 5 things your Google Looker Studio PPC Dashboard must have

4. Commit to learning every day

This is the skillset where I’ve seen tons of PPC people skip steps, unable to fix that later down the road. This paves the way for poor operational and managerial performance. 

Take your time; no rush here.

Primary PPC channels are undoubtedly Google Ads and Meta Ads. Most clients will use either or both of these ad networks. What’s the issue with that, you ask?

It’s the Dunning-Kruger effect.

Too many people handle a few campaigns in Meta Ads and believe they know the platform inside out. 

Some others will run SKAG campaigns in Google Ads their whole life without realizing there’s a whole world outside of this structure.

In short: you want to build a solid foundation of technical knowledge for those primary ad networks (at least) but also be open to challenge that foundation now and then. 

Don’t believe the hype that says PPC changes every few days, but don’t get stuck in your old habits either!

So, how can you get started as a PPC beginner? Here are some pointers:

Get certified

Google Ads certifications aren’t very useful. 

But they have a great advantage: they provide an equal starting point for PPCs, vocabulary, perspectives and more. 

Similarly, Meta offers training and certifications, so be sure to use those.

Read news

If you’re reading this, then you know Search Engine Land is a great resource to stay up to date and learn new stuff. 

Make sure to follow other content creators. For example, you can read Jon Loomer for everything Meta Ads or follow agencies’ blogs.

Test on your own

Google Ads and Meta Ads offer ad credits for new advertisers. And it’s never been easier to set up a shop since Shopify started out. 

Don’t be afraid to run your side project. It will be a safe place to experiment with and learn.

Network

All projects are different and you will never be able to master them all on your own. 

By talking to other PPC peers, you will basically take shortcuts to PPC mastery. 

And did I mention it’s super cool to talk to people who understand what you’re going through?

5. Get organized

Am I stating the obvious? PPC is a detail-oriented world, so you will quickly realize you need a second brain to keep up with everything without going crazy (or destroying an account). 

Even the tiniest hiccup can have dramatic repercussions on performance. Good luck finding that needle in the haystack six months later!

So as a PPC specialist, you should be comfortable with:

Project management

Do you know tools like Monday.com, Asana, Notion, and so on? If not, use them. 

You want to organize your projects and tasks using priorities, deadlines, dependencies, etc. 

It will provide you with a clearer view on your schedule and work.

Documentation tools

Like project management tools, you want to remember and understand what happened on specific dates for future reference. 

For example, do you know what happened on Nov. 29, 2019? 😉

Templatize your work

Running into the same task over and over again? It sounds like a perfect case study to templatize. 

This way, you won’t have to reinvent the wheel every time. And you’ll be able to delegate that easily when the day comes up, paving the way for a great managerial career.

Essential PPC skills that every agency pro should master

PPC is about more than choosing the right keyword match type or writing ad copy. 

Once you layer the above skills on top of the technical nitty-gritty, you are ready to move up the agency ladder.

The post 5 essential PPC skills every agency pro must have appeared first on Search Engine Land.

Original source: https://searchengineland.com/5-essential-ppc-skills-every-agency-pro-must-have-431139

First look at Google Ads’ enhanced customer service for small businesses

Google Ads has started rolling out its paid customer support service for small businesses.

PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).:

Advertising

As you can see in the image above, the enhanced customer service pilot is located in a box to the right of the Google Ads screen.

To book a one-on-one consultation with a Google Ads rep, you simply need to click on the icon and pay a fixed fee of $50 per call.

However, the new tool is still in beta and so is not yet available to everyone.

Why we care. Small business owners using the program can get specialized advice faster by using this premium service, which has historically only been accessible to Google Ads’ biggest clients.

What’s next? Google will collect feedback from participants. In time, Google hopes to roll the service out to more small- and medium-sized businesses. A Google spokesperson said:

  • “These changes are part of a long-term strategy that we’ll be building on over time, testing, and learning as we go.”

The post First look at Google Ads’ enhanced customer service for small businesses appeared first on Search Engine Land.

Original source: https://searchengineland.com/first-look-google-ads-enhancec-customer-service-small-business-431197

Protecting Employee Rights: A Guide to Challenging Wrongful Termination

Home Business Magazine Online

Greetings, I’m Joseph George, a partner at George & George ADR Group. I hold certifications as a Florida Supreme Court County Mediator and a qualified arbitrator. With a background as a paralegal and HR professional, I also bring expertise as a certified EEO investigator. Over the years, I’ve built substantial experience collaborating with attorneys and various agencies on employment claims. In the forthcoming article, I will delve into the topic of wrongful termination, discussing cases, providing resources, and offering insights into the concept of wrongful termination along with guidance on appropriate courses of action.

Embarking on the journey to find a suitable company to work for to support our family and cover our expenses is no easy task. The pursuit of the ideal job within a company boasting a positive culture can be challenging. However, unforeseen hurdles can emerge, such as encountering a problematic manager or being caught off guard by the company’s excessive use of HR writeups and disciplinary actions to pressure you into resigning.

When you decide to take action against the company or manager for making your work environment hostile, reaching out to the HR department might result in a response indicating that you’re not a fit for the company, leading to a parting of ways. Note that reaching out to HR, preferably with a written complaint noting specific dates, times, individuals and a specific reference to the type of discrimination being alleged is REQUIRED. These words of shock hit like a heavy blow, leaving you astonished that after dedicating your utmost effort to the company, they would dismiss you for fulfilling your duties. This scenario, unfortunately, occurs more frequently than one might expect, even for experienced HR professionals and EEOC investigators. Employees often sacrifice personal life and family events for their commitment to a company, only to face unjust treatment from certain managers or owners who might feel threatened by their competence and decide to remove them from the team. Remember, your employer has rights too and they do have the right to know if one of their employees is behaving in an illegal way and be given an opportunity to correct the problem. If they correct it, they are safe from being sued.

I’ve witnessed countless instances of wrongful terminations and heard numerous stories of employees being let go unfairly. However, many employees are unaware that they have a legal standing against their employers or believe they can’t afford legal representation. It’s essential for employees to be aware that several attorneys work on a contingency basis, only requiring payment if they win the case, or offer free consultations. Additionally, legal aid organizations affiliated with state bar associations can offer assistance, and some attorneys engage in pro bono work to support employees in need.

From dealing with difficult bosses to contractual breaches, wrongful termination is more prevalent than commonly perceived. Instances where former employees sue their previous employers for wrongful termination often involve retaliation. This often occurs when an employee speaks out against workplace discrimination, harassment, or illegal activities and faces termination as a form of punishment. Any retaliation must be based on your rights under protected laws. Retaliation because of non-discrimination, FCRA, Title CVII, FMLA, work comp, or whistleblower claims is actually not illegal and this can be very confusing for employees. This is why a consultation with an attorney is absolutely necessary to determine if you have a case. Though you might think you have a case and you have been wronged, that’s not always true and can be quite frustrating.

Every day, numerous employees are dismissed in ways that contravene the law, often without realizing they have a legal claim against their employers until it’s too late. Determining whether a termination is lawful or not can be perplexing. Wrongful termination arises when an employee is fired in violation of the law, such as due to discriminatory motives in retaliation for reporting safety violations, or when it breaches the terms of an employment contract. Write to HR and follow your company’s procedures for reporting the discrimination. Most employers will do an investigation and find that there was no wrongdoing. This is obviously in their best interests to find you have no reason to sue them. They do this even when they know illegal activity occurred to dissuade employees from seeking attorneys and to avoid having to pay.

If an employee believes they’ve been wrongfully terminated, they can consult an attorney and possibly take legal action against their employer, seeking compensation for lost wages, benefits, and other damages. The process involved in pursuing a wrongful termination claim is intricate and may require demonstrating the employer’s intentions or establishing a legal violation.

Wrongful Termination in an At-Will State:

The concept of “at-will” employment is familiar to many, yet its legal implications often remain unclear. In simple terms, at-will employment signifies that both the employer and the employee have the freedom to terminate the employment relationship at any time and for any reason. The exception to this lies in the prohibition of termination by an employer for reasons that contravene the law. It’s worth noting that the term “wrongful termination” can be misleading, as letting go of an at-will employee for reasons that might seem unjust, unfair, or unverified isn’t necessarily against the law. Rather, wrongful termination legal matters revolve around whether the termination was prompted by unlawful factors, such as discrimination, retaliation, sexual harassment, a hostile work environment, or a violation of the Family and Medical Leave Act (FMLA).

What does it mean to be in an “at-will” jurisdiction? In states that uphold “at-will employment,” employers possess the authority to dismiss employees without needing to provide a specific “just cause.” In other words, termination can occur for valid, invalid, or even arbitrary reasons, BUT NOT ILLEGAL REASONS.

However, even within at-will jurisdictions, employers are prohibited from firing employees for illegal motives. If your termination is based on unlawful grounds, you have the option to take legal action for wrongful termination. These processes take a long time. With the EEOC it can take 180 days minimum to get a right to sue. Once you go to court, it can take at least 18 months just to get to trial and the legal process is frustrating, time consuming, requires compliance with hundreds of procedures, and though you see it as a simple “I was terminated because I am …..” it is actually not so simple as the Defendant will deny everything and make you prove every fact in court and through discovery first. If you don’t prove it through discovery, you could be subject to a judge dismissing your case based on your employer’s motion for summary judgment and then you don’t even get to see a jury or trial. Attorneys can explain all of this to you.

Nevertheless, the at-will employment structure doesn’t grant employers unrestricted freedom to take any action whenever they please. It’s important to recognize that even in “at-will” states, employees have the right to challenge their employer’s actions under specific circumstances. This applies to Florida as well, where employees retain the ability to sue their employer for wrongful termination. Taking appropriate action is crucial if your rights have been violated, and assembling pertinent evidence plays a vital role in constructing a solid case against wrongful termination.

Depending on your unique situation, collecting relevant documentation can significantly strengthen your case. Some examples of documents that might prove useful include:

  • Employee handbooks and other employment policy records
  • Paystubs, work schedules, and employee performance evaluations
  • Pertinent correspondences like emails, memos, or letters
  • Text messages, videos, or any other documentation that pertains to your case

While most employment is considered “at will,” allowing employers to terminate employees for various reasons, there are crucial exceptions to this rule, along with legal avenues that can help one retain their job or take legal action against their former employer for wrongful termination.

Cases of Wrongful Termination:

Marija Stone v. GEICO General Insurance Company lawsuit was settled for $265,000.

EEOC v Hurricane Grill and Wings lawsuit was settled for $200,000.

Dennis Ratliff v Jacksonville University settled for $500,000.

EEOC v Baptist Health South Florida Inc. lawsuit was settled for $215,000.

EEOC v United Healthcare of Florida lawsuit was settled for $1.8 million.

Kevin Berling v. Gravity Diagnostics, LLC Commonwealth of Kentucky, Kenton Circuit Court Division IV, Case No. 19–CI–01631.

Jury Awards $450,000 For Employer’s Termination of Employee After Receiving Notice About Anxiety Disorder.

California Federal Jury Awards Former Walmart Pharmacist $27M In Wrongful Termination Suit.

Walmart pharmacist complains of illegal practices by Walmart in its pharmacy, claims she was retaliated against and fired.

Q&A:

Q Can my supervisor fire me if he simply does not like me?

A The viability of this situation hinges on the underlying reasons for your employer’s unfavorable stance. For your case of wrongful termination against your employer on these grounds, substantiating that their unfavorable sentiment was rooted in a protected characteristic, or a safeguarded activity is essential.

To illustrate, your claim could hold merit if you possess evidence demonstrating that your employer’s aversion towards you stemmed from factors like your race, sexual orientation, or gender. Furthermore, if your employer’s disapproval arose from your recent complaints regarding illegal wage and hour practices or instances of harassment (such as sexual harassment), your claim could also be valid. However, if the discord between you and your supervisor was primarily a result of personality clashes or differing approaches, that alone would not establish a foundation for pursuing a wrongful termination allegation.

Q What is constructive discharge?

A A situation of constructive discharge, also known as constructive termination, arises when an employer fosters a hostile work environment that leads to working conditions becoming so unbearable that an employee is compelled to resign. The legal framework of constructive discharge employs an objective criterion in assessing these working conditions. This entails the employee demonstrating that a rational person in the same role would have deemed the work environment unendurable and would have had no alternative but to resign.

Q How soon after I’ve been fired should I consult or hire an employment attorney?

A Time is of the essence in this matter, as statutes of limitations diverge from state to state, and EEOC claims also adhere to specific timeframes for filing. Wrongful termination claims are subject to varying statutes of limitations, which can sometimes be shorter than six months. Delaying the consultation with an attorney may lead to a total restriction on your ability to seek redress for your wrongful termination, potentially depriving you of the rightful compensation you are entitled to. It’s imperative to act promptly to safeguard your legal rights and pursue the compensation you rightfully deserve.

Termination for Exercising Your Legal Rights Resources:

If your employer fired you because you exercised rights under a state labor law, report your termination to your state’s labor department.

If your employer fired you because you exercised rights related to leave, wages, or overtime, complain to the Department of Labor.

You can also reach out directly to their Wage and Hour Division’s local office.

Before you sue your employer for discrimination, you must file a report with the Equal Employment Opportunity Commission (EEOC).

Seek legal counsel if your employer wrongfully fired you for a reason not under state or federal law.

Need Legal Counsel? Here Are Some of the Best Employment Attorneys My Firm Works With:

Tully Rinckey PLLC www.tullylegal.com 

Richard Celler Legal, P.A., a/k/a the Florida Overtime Lawyer www.floridaovertimelawyer.com 

Daniel H. Hunt, Esq. www.TheMiamiShark.com 

 

DISCLAIMER: Material presented in this article and on this website is intended for informational purposes only. It is not intended as professional advice and should not be construed as such. Transmission of the information and material herein is not intended to create, and receipt does not constitute, an attorney-client relationship with George & George ADR Group or any member thereof.

The post Protecting Employee Rights: A Guide to Challenging Wrongful Termination appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/legalese/protecting-employee-rights-guide-challenging-wrongful-termination/

​​Battery Safety in Vaping & Why It’s Important

Home Business Magazine Online

In the world of vaping, battery safety is not just a precautionary measure; it’s an absolute necessity. As vaping has grown in popularity, so too have the incidents of battery-related accidents. Whether you’re new to vaping or a seasoned enthusiast, understanding battery safety is crucial for your well-being and the longevity of your vaping experience. Let’s delve into why battery safety matters and how you can ensure safe vaping.

The Basics of Vape Batteries

Vape devices are powered by lithium-ion batteries, the same type of batteries used in smartphones, laptops, and other portable electronics. These batteries are known for their high energy density and ability to provide long-lasting power. However, they also come with potential risks, such as overheating, venting, or even exploding if not handled properly.

Why Battery Safety Is Paramount

  • Preventing Accidents: The most compelling reason for prioritising battery safety is to prevent accidents. Mishandled batteries can lead to thermal runaway, a situation where the battery’s internal temperature increases uncontrollably, potentially causing it to catch fire or explode. Such incidents can result in injuries, property damage, and even life-threatening situations.
  • Device Longevity: Proper battery care doesn’t just safeguard your safety; it also prolongs the life of your new vape device. Regularly maintaining your batteries and following safety guidelines can prevent premature wear and tear on your device, saving you money in the long run.
  • Maintaining Performance: Vaping with well-maintained batteries ensures consistent performance. When batteries are compromised, they may not provide the required power, leading to an unsatisfactory vaping experience. By maintaining battery safety, you’ll ensure that your device operates at its best.

Battery Safety Tips

  • Purchase Quality Batteries: Always buy batteries from reputable manufacturers and authorised sellers. Counterfeit or cheap batteries might not meet safety standards and can pose a significant risk.
  • Use Battery Cases: When not in use, store your batteries in a dedicated battery case, away from other metal objects or loose change that could cause a short circuit.
  • Check for Damage: Inspect your batteries regularly for any signs of damage, such as dents, scratches, or tears in the battery wrap. If you notice any damage, replace the battery immediately.
  • Avoid Extreme Temperatures: Exposing your batteries to extreme heat or cold can impact their performance and safety. Store them at room temperature and avoid leaving them in direct sunlight or in a freezing environment.
  • Don’t Overcharge or Overdischarge: Overcharging your batteries can lead to overheating, while overdischarging can damage the battery’s capacity. Follow the manufacturer’s recommendations for charging and discharging.
  • Match Batteries: If your device requires multiple batteries, make sure they are the same brand, model, and have similar usage history. Mixing different batteries can lead to imbalanced charging and potentially dangerous situations.
  • Use the Right Charger: Invest in a charger specifically designed for your battery type. Chargers with safety features like overcharge protection can help prevent battery-related accidents.

The post ​​Battery Safety in Vaping & Why It’s Important appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/battery-safety-vaping-important/

Meta rolls out new search tool to track branded content campaigns

Meta has launched a new search tool that tracks branded content campaigns.

The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username.

From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.

Why we care. Gaining insights into the influencers your competitors collaborate with and staying informed about rival campaigns can serve as valuable inspiration. This information can influence your brand’s decisions regarding partnership choices.

How it works. Social media expert, Lindsey Gamble, shared a screenshot of what the new search tool looks like on X (formerly known as Twitter):

Ads Library

Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. The video showcases how users can use the tool to gain insights into campaigns involving specific influencers and brands.

When applying the influencer filter, the tool presents an overview of their ongoing campaigns and brand collaborations. Conversely, users can also opt to filter results by brand, revealing the influencers associated with their current campaigns.

Why now? Meta’s decision to improve transparency around branded content campaigns comes as the European Union brings the Digital Services Act into force on Friday – a regulation that puts more onus on large platforms with more than 45 million regional users to create safer digital spaces.

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What has Meta said? Commenting on the new Branded Content search feature, Meta said:

  • “Ads are just one way for businesses to promote a product or service on Facebook and Instagram. They can also work together with a content creator to promote something in a post, story, video or reel. Meta provides transparency about this type of content by showing a paid partnership label on it and by including it in the Ad Library.”
  • “Use the branded content search to find posts, stories, videos and reels on Facebook and Insatgramt that involved a Paid Partnership. You can filter by app and date.”
  • “[This tool] is for anyone who wants to see content from a creator who has worked together with a business.”

Deep dive: Check out Meta’s new Branded Content search tool in the Ads Library to see how it works.

The post Meta rolls out new search tool to track branded content campaigns appeared first on Search Engine Land.

Original source: https://searchengineland.com/meta-search-tool-branded-content-campaigns-431164

Threads is widely rolling out on the web

Meta is widely rolling out its web version of Threads.

This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges.

Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t display ads, brands utilizing its paid promotion options might experience substantial growth in reach and potentially higher conversions.

How it works. The web version of Threads, threads.net, works in a similar way to the app. Upon visiting the website, users are asked to provide:

  • A username, phone number or email address
  • A password

The log-in details are the same that you use to log into Instagram.

Upon accessing the web app, the homepage layout closely mirrors that of the mobile version, showcasing an app bar with identical tabs. Notably, the Threads web homepage includes a dropdown menu allowing users to toggle between light and dark themes, report issues, access the about page, or log out.

Usability. Web users are currently able to post a thread, scroll through their feed and interact with others in the same way that they are on mobile. However, there are certain mobile-specific functionalities that are yet to be introduced to the web version. For instance, profile editing is currently unavailable.

Meta is currently addressing these issues and expects a fix to be implemented in the coming weeks.

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What has Threads said? Mark Zuckerberg announced on Thread that the web version would be rolling out “over the next few days”.

CNAME record

Deep dive. Read our Threads FAQ for more information on the platform.

The post Threads is widely rolling out on the web appeared first on Search Engine Land.

Original source: https://searchengineland.com/threads-widely-rolling-out-web-meta-431176

[September 1 deadline] Are you an “award-winning” marketer?

AI Technology

In an increasingly crowded digital world, it’s never been more crucial to distinguish yourself from the competition. Earning an industry award is one of the best ways to quickly and affordably rise to the top of your field while impressing clients and boosting company morale.

Enter the 2023 Search Engine Land Awards by next Friday, September 1 (the final deadline), to share your work with our esteemed panel of judges and have your chance to take home the highest honor in search.

Review the 19 available categories – ranging from SEO agency of the year to best use of AI technology in search marketing – and begin your application. Choose the story you want to tell and the data you want to include. Forget complex entry forms with countless requisites. Craft your own narrative that showcases your achievements. (Looking for inspiration? Check out this roundup of advice from the 2023 judges!)

For nearly a decade, the Search Engine Land Awards have recognized the industry’s best, from in-house teams at Wiley Education Services, T-Mobile, Penn Foster, Sprint, and HomeToGo, to outstanding agencies representing Samsung, Lands’ End, Stanley Steemer, and many others.

This year, it’s your time to shine. Enter now!

The post [September 1 deadline] Are you an “award-winning” marketer? appeared first on Search Engine Land.

Original source: https://searchengineland.com/search-engine-land-awards-news-383667

Reddit launches first-party measurement tools

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance.

Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models. Ultimately, this could lead to maximizing impact and achieving higher returns on ad spend (ROAS).

Reddit Brand Lift. This tool gauges the added effect of Reddit Ads on brand perception using a randomized controlled survey overseen by Reddit’s in-house Marketing Science team. The survey examines campaign particulars, including:

  • Ad format, creative
  • Audience targeting
  • Ad Placement
  • Engagement prompts
  • Audience calls to action

It also analyses campaign objectives, such as:

  • Awareness
  • Favorability
  • Recall
  • Consideration

The study looks at all of the above to understand overall brand perception after people see a campaign on Reddit.

Reddit Conversion Lift. This tool analyzes the next steps taken by users after viewing a campaign on Reddit, using the Reddit Pixel, Conversions API and/or Mobile Measurement Partner (MMP) integration. It analyzes campaign conversion metrics such as:

  • App install
  • Page visits
  • Leads
  • Add-to-carts
  • Purchases

How it works. The new features work in conjunction with Reddit’s existing third-party measurement tools to give advertisers a more detailed insight into the performance of their campaign.

Reddit Brand Lift and Reddit Conversion lift are available to all Reddit managed advertisers based in the following countries:

  • Australia
  • Canada
  • Germany
  • UK
  • US

Reddit Conversion Lift is only compatible with the Reddit Pixel, Conversions API, or Mobile Measurement Partners.

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What Reddit said. Understanding impact beyond traditional signals like clicks has become increasingly important to understanding campaign effectiveness, said Jim Squires, Reddit EVP of Business Marketing and Growth:

  • “Through Reddit Brand Lift and Reddit Conversion Lift, we’re proving what we’ve long known to be true: that advertising on Reddit is highly measurable and highly effective, and when paired with our comprehensive suite of third-party measurement tools, our advertisers have access to holistic insights that support their investment on Reddit.”

The post Reddit launches first-party measurement tools appeared first on Search Engine Land.

Original source: https://searchengineland.com/reddit-launches-its-first-ever-first-party-measurement-tools-431120

Trading as a Side Hustle – Fact, Fad or Foolishness?

Home Business Magazine Online

Has trading intrigued you lately? You’ve probably heard about it via social media, conversations with friends or even online articles. It’s been touted as a convenient and lucrative side hustle, an attractive proposition for those wanting to earn extra income.

However, like any investment opportunity, it’s essential to go beyond surface-level hype and dig deeper into reality. So keep reading and together we’ll investigate stock market trading from multiple angles, exploring its potential rewards and challenges so you can make an informed decision about whether to get involved.

Analyzing the Validity of Trading as a Legitimate Source of Extra Income

As we delve further into this discussion, it’s essential to acknowledge that trading could indeed provide supplemental income, if done sensibly and strategically.

Some traders have honed their skills in reading market trends and data analysis so effectively they can identify underperforming stocks/opportunities for investments, and at AlphaSpread this is made even easier. Their success stories fuel the perception that trading is a fruitful sideline for anyone daring enough.

However, bear in mind these successes often come from individuals well-versed in financial markets. They spent considerable time learning about investment strategies, analyzing economic indicators, and understanding risk management principles. This combination of prior knowledge and a commitment to learn is not something every average Joe might possess.

So yes, those with financial acumen (or willingness to acquire it) may see trading as a legitimate extra source of money but broad-brushing everyone with the same prognosis would be naive.

Investigating Potential Risks and Rewards in Stock Market Trading

Every potential side hustle carries its specific risks and rewards, and trading is no exception.

Rewards:

  • Skill Development: You’ll acquire valuable knowledge about the financial markets, which is potentially useful even for non-trading purposes.
  • Financial Gains: If you’ve made a smart move at the right time, returns can be significantly higher than traditional savings accounts or bonds.

Risks:

  • Monetary Losses: High rewards come with high stakes. One wrong decision could lead to substantial financial setbacks.
  • Time Investment: Successful trading requires ongoing monitoring of markets. This could become more like a full-time job rather than a casual ‘hobby.’

To minimize these risks while reaping potential benefits, elements like careful planning, comprehensive stock research are crucial, alongside having clear expectations on what one hopes to achieve from such an endeavor. Remember that wise trading balances both short-term gains with long-term sustainability.

Assessing the Learning Curve and Time Commitment for Successful Trading

One critical factor to consider when viewing trading as a side hustle is the considerable learning curve involved. A few pivotal aspects include:

  • Knowledge Base: Understanding fundamental concepts like stocks, bonds, ETFs and more is essential.
  • Analytics Skill: You’ll need to acquire or enhance your analytics skills for reading stock charts and financial reports. These can form part of your skill set as an entrepreneur.
  • Investment Strategies Management: From defining goals to selecting brokerages and managing risks, there’s a plethora of variables that require focused attention.

Moreover, successful trading isn’t a put-your-money-and-forget endeavor. It needs a devoted investment of your time. So if you are considering this path, be sure to evaluate whether you can juggle regular job responsibilities (and perhaps personal ones too) alongside maintaining sharp focus on market trends from hour to hour, and even minute to minute.

It’s not always about how much you invest in terms of money but also energy and mindset that determines success in trading.

Breaking Down Myths About ‘Get Rich Quick’ Schemes in Stock Market Ventures

Despite all the potential perks, it’s vital to not fall prey to unrealistic expectations surrounding trading as a side hustle. Let us debunk some common misconceptions:

  • Overnight Success: Even those who struck it rich had spent considerable time understanding market dynamics and honing their strategies, which is something often skipped over in success stories.
  • Easy Money: The stock market isn’t a casino. Informed decision-making is crucial for consistent income.
  • Zero Risks Involved: Trading always carries risks, even for seasoned traders.

Before jumping onto the trading bandwagon, be very clear about your risk appetite, diligence level to remain updated with financial news, and willingness to invest effort into mastering basic concepts of investing. If you approach trading as long-term learning instead of a quick money magnet, your journey through the ups & downs of the market will become far more rewarding.

Final Thoughts

It should now be obvious that the label of fact, fad or foolishness truly hinges upon individual circumstances and approach when dealing with stock market trading.

A well-informed and disciplined trader could indeed use this as a means of generating additional income, while the uninitiated might find it intimidating, with a high likelihood of disillusionment.

The key takeaway is that you should equip yourself with knowledge, stay patient and always keep your financial security in mind before venturing down this route to earning extra bucks.

The post Trading as a Side Hustle – Fact, Fad or Foolishness? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/stocks/trading-side-hustle-fact-fad-or-foolishness/

Should Your Company Offer an EAP and What Types of Services Could It Include?

Home Business Magazine Online

Given the multiple pressures of the modern workplace, establishing an employee assistance program (EAP) could be one of the most beneficial steps your company can take. Not only does it support employees in maintaining balanced lives, but it also leads to a productive workforce.

From assisting with mental health and personal life complexities to providing help with legal or financial concerns, a well-rounded EAP can offer invaluable resources to your employees.

That’s all well and good, but should your company offer one? And if yes, what types of services should you consider including? We’ll delve into these questions further in this article.

What Is an Employee Assistance Program (EAP)?

An employee assistance program, or EAP for short, is essentially a work-based program meant to aid employees. It’s there to provide support when an employee has personal problems that might negatively affect their work performance, health, and general well-being.

What Are the Benefits of an Employee Assistance Program?

The benefits of an employee assistance program (EAP) extend beyond the workspace and delve into personal matters. With an EAP, employees have access to various forms of assistance, such as mental health therapy, financial advice, and legal help when needed.

The best employee assistance programs will set employees up with a qualified counselor. An EAP counselor is just one of the many counseling career options that operate in a workplace environment. HR departments aren’t limited to which type of professional they can choose.

In a sense, offering EAP is a win-win situation for employees and employers. Not only can this support increase employee engagement and morale, but it can also improve productivity.

What Types of Services Should You Include?

An EAP counselor will help your staff work through various workplace or personal issues that could be affecting their performance. Here are some services that your program really needs.

Mental Health Counseling

Whether it’s depression, anxiety, or other mental health conditions, accessing professional help may be crucial for maintaining employee productivity and general well-being. The program can offer counseling sessions, referrals to specialists, or access to online resources for self-help.

Job Stress and Workplace Conflict Management

Techniques for stress management, like mindfulness activities or cognitive-behavioral tools, can be provided. Dispute resolution resources or mediators can be made available to navigate interpersonal conflicts professionally, especially if there’s harassment or bullying involved.

Personal and Relationship Counseling

Whether it pertains to marital problems or struggles with children, personal and relationship issues can dramatically impact an employee’s performance. As part of the EAP, there should be counselors who specialize in addressing matters like domestic violence confidentially.

Health, Fitness, and Work-Life Balance Preparation

A healthy body contributes to a healthy mind. Therefore, a comprehensive EAP should cater to employees’ physical wellness needs as well by incorporating services like fitness programs or nutritional counseling. There should also be assistance in achieving a work-life balance.

Eldercare, Childcare, or Parenting Counseling

An EAP should ideally provide resources for eldercare, childcare, or parenting issues. Features could include access to care facilities, assistance finding care providers, or workshops on parenting strategies. This allows employees to manage these aspects of their personal life.

Financial or Legal Concerns Counseling

Financial or legal concerns can be a significant source of stress. An EAP can provide peace of mind by including services such as financial planning support, debt counseling, and referral to legal advice. This helps employees feel secure in managing their finances or legal issues.

Grief Management and Crisis Counseling

Life is unpredictable, and sometimes, we’re hit with a crisis or loss that leaves us in grief. It’s for times like these that an EAP should include grief and crisis counseling. Having access to professional help in such moments can provide support, relief, and tools to cope better.

In Conclusion…

In conclusion, an employee assistance program is a valuable investment in your team’s well-being. It’s time to consider instituting one at your workplace if you haven’t already. Use the information shared here to shape a program that caters to the diverse needs of your employees.

The post Should Your Company Offer an EAP and What Types of Services Could It Include? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/employees/company-offer-eap-types-services-include/