This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. This issue status means that a suspended Google Ads account is linked to your Merchant Center account. The Google Ads suspension must be fixed first before your Merchant Center suspension can be reviewed.
Why we care. If you have a suspended Merchant Center account, you’ll need to resolve the issue before you can request a review.
Additional prohibited practices. Google prohibits the following practices from its ad network. You can read their entire help guide here.
Abuse of the ad network
Irresponsible data collection & use
Misrepresentation
Resolving issues. If your products are disapproved, visit the help guide to get your account reinstated.
Google will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India.
Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub beta will end. If you’d like to retain a copy of your data, you can do so via Google Takeout up until March 6, 2023. After that date, Question Hub user data will be deleted.”
What it looks like. Glenn Gabe posted a screenshot of this on Twitter:
More evidence that Question Hub could be coming to GSC. Just saw a message show up today that the Question Hub beta will end on January 5, 2023. And after March 6, 2023, Question Hub data will be deleted. Stay tuned. pic.twitter.com/Ls57btPszi
What is Question Hub? Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”
It is basically a way for Google to enable searchers to tell it that the search results provided are not answering the query. Then, Google takes those questions and feeds them to publishers, who, in turn, can create content that does answer the query.
Content ideas in Search Console. We recently saw Google experiment with a new section in Google Search Console named Content ideas. Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site.
The big question is, will Google move the Question Hub like features into this new Content ideas section in Google Search Console?
Why we care. Creating content ideas can sometimes be a struggle for writers, which may help content creators with that process. With Question Hub going away, there is even more of a reason for Google to add this to Search Console. Hopefully Google will be moving this feature and not completely getting rid of it.
As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year.
In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
Search trends: Experience and relevancy
First, let’s understand the biggest changes in search this year and what we can expect next year.
Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories.
Core updates: Updates released to make search better and safer.
Helpful content: Updates released to make search results useful and relevant.
Experience: Updates released to make user experience across all devices better.
Clearly, Google wants to reward websites that offer excellent user experiences.
That means your content must be relevant to their query. In other words, experience and relevancy are key to winning in search today and beyond.
Search has evolved and is about experience and relevancy.
As we write the perfect recipe for search marketing strategies and must-haves for 2023, let’s keep these two critical ingredients in mind.
Consumer trends and insights: Reevaluating priorities
As we reviewed this year’s top search query data and helpful insights shared by various organizations, we realized how critical it is for brands to win the trust of their customers.
While many data points and trends are being discussed, we are focusing on five of the key consumer insights you will need to remember while creating your search marketing strategies for 2023.
Privacy and peace of mind: Consumers are concerned about privacy and look to brands to ensure their data is not shared.
Advertising with a purpose: Consumers are gravitating toward brands including sustainability initiatives as part of advertising and marketing efforts.
Personalization: Google Shopping is a great example of personalizing experiences based on location, preferences, search history, etc.
Direct to consumer:A more visual and interactive experience is critical to engage the consumer.
Predictive analytics:Making informed decisions based on several data points is also critical.
When we understand consumer trends and insights, we are better equipped to evaluate marketing priorities – giving us peace of mind that our advertising is purposeful, personalized and helpful for consumers.
Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023.
Top 5 search trends for 2023
As we begin a new year of marketing, we must step out on the right foot and shift our mindset. Long gone are the days of keyword density and the concept that content is solely king.
“More” is no longer “better.” Quality over quantity is the name of the game. We need to re-evaluate our priorities and rise to our customers’ expectations.
After reviewing search queries, consumer and search insights, and the biggest releases of 2022, below are five key trends and the three must-haves to consider for a successful 2023.
Trend 1: Multisearch – helping you search outside the box
Consumers typically spend more than 82% of their time on discovery. Google launched multisearch and released several supporting algorithms this year posed to change the way we all do discovery and receive information.
Google constantly tests different formats to display relevant search results coming from diverse sources, which reflect how people are exploring myriads of topics.
The good news: We can now search between various assets, including videos, images, PDFs, text, languages, etc.
Multisearch has opened the biggest untapped opportunities for marketers and we can see the direct benefit. Consumers can take any image and use Google Lens to explore everything about the image.
By leveraging entity data along with high-quality, relevant and contextual images, Google can get to the most relevant search results faster.
In 2023, we will see savvy search marketers leveraging all types of assets, Google Vision API and entity data to provide the most relevant and qualitative assets.
Futureproofing your digital assets for discovery is your key to unlocking doors and winning in 2023.
Helpful content is content that is readily available for your customer across all the digital touchpoints, minimizing the need for them to search somewhere else.
Google’s helpful content update is a machine learning algorithm that keeps getting trained based on search result datasets. It is a sitewide signal, so if too many pages of a domain are low quality (e.g., duplicate, thin or created solely to rank in search engines), there is a serious risk that your organic search performance could suffer.
In 2023, search marketers must ensure that discoverable content is relevant, informative, qualitative, authoritative, and experiential.
Search engines will reward businesses for sharing high-quality and informative content. Brands should enhance online visibility significantly by sharing topical entity-first content.
Content strategy should include all types of content, including videos, product review information, FAQ, relevant images, PDF, and expert advice.
Brands must also map current content across the customer journey touchpoints and strive to fill all the content gaps.
Trend 3: Omnichannel experience
Most consumers shift between various devices, so a consistent and unified experience across all touchpoints is important.
Centralizing critical information about the business and distributing it across all marketing channels is necessary for a seamless omnichannel experience in 2023.
The speed of change across channels builds trust with consumers. For example, website information should change right away when, as a business, you decide to change your Google Business Profile or social profile information.
With the release of Google Analytics 4, Google is gently training marketers to focus on customer behaviors and attribution from various channels across the customer journey rather than the last-clicked channel.
Discovery of content, good website user experience, and site health will also become must-haves for 2023.
If information cannot be crawled and indexed, it will not be available to consumers making it useless. As the economy slows and budgets become tighter, search marketers must prioritize technical SEO initiatives to yield good results.
Trend 4: Personalization and localization
Consumers are looking for information based on interest, location, and other known and unknown factors. Online shoppers are likelier to buy from brands with a strong local presence and engagement with their consumers.
We must ensure our global search marketing strategies are customized for location.
Google matches images to searcher intent because today, approximately 36% of a mobile screen is occupied by images. As a local business, consider:
Responding to frequently asked questions.
Providing relevant local information and images.
Ensuring awesome omnichannel experiences for consumers.
Local search continues to be highly strategic for Google, according to local SEO expert Greg Sterling. But the search engine is shifting away from local search as a moneymaker (ads driver) and focusing more on product search. That means even thinner support for local SEOs and local businesses.
Google will further develop and build out product search and SERPs to better compete with Amazon and drive more product-search usage. Retailers are the number one advertiser online and Google wants to keep and grow those dollars. We’ll see more real-time local product inventory online, including from smaller retailers.
While localization is super critical, I also think that for 2023, personalizing information based on consumer preference will become a must-have. Using customer data platforms to secure preferences and create content and campaigns based on customer data is also key in this area.
Trend 5: Influencer marketing and expert community building
Influencer marketing is growing rapidly and even faster than social media marketing.
Savvy consumers curate information and follow expert opinions from influencers they trust before making purchase decisions.
We’re already seeing various social channels posting information around expert reviews /community and interactive videos are doing well.
In 2023, brands will benefit by:
Building an expert community of influencers.
Providing the most informative, helpful content in the most interactive format.
Aligning various KPIs such as engagement and clicks to measure success.
Sterling noted that some of Google’s SERP changes are driven by TikTok’s popularity, including the push to make search more visual.
Accordingly, we will see Google emphasize more visual content and potentially de-emphasize reviews (though not for ranking purposes.)
Google will intensify its recent crackdown on review fraud, which will continue to catch “innocent” reviews on its net.
Local marketers will need to keep a continuous stream of Google reviews coming and simply be prepared to lose a percentage of reviews to Google’s AI filtering.
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Top 3 strategy must-haves to stay ahead
Next, let’s discuss the top focus areas in our strategy to leverage the above trends.
1. Business intelligence
The global economy is showing slow down. Deriving business insights and actions from the most relevant data points will become critical in 2023.
Keep an eye on market trends, competitive benchmarking, customer behavior, channels and goals prioritization, among others.
More savvy businesses will pivot toward business intelligence to find the most critical information, prioritizing quality content and assets and basing those decisions on what is most critical based on real data.
2. Artificial intelligence and machine learning (AI/Ml)
In 2023, AI/ML will become a must-have strategy to solve complex marketing problems. AI-generated content (e.g., ChatGPT) has become a much bigger feature of digital and content marketing, including for local search.
Google is also leveraging machine learning to auto-translate any language quickly. From visual search to auto-generation and translation of content, we will see several AI models, such as GPT-3 (soon GPT-4), used excessively to solve complex problems.
3. Your success plan
Last but not least, less will be more in 2023.
The key to winning will be defining and aligning your business objectives, key drivers (channels), important metrics to track, and the solutions that will help you get to those metrics.
Thanks to Bill Hunt, Greg Sterling, Andrew Shotland and Dixon Jones for sharing insights and ideas for this article.
Airport security liquid and electrical rules are to be relaxed by June 2024. It has been announced that many security rules surrounding liquids and electrical goods will be scrapped.
The government has set a new deadline of June 2024 for most UK airports to install new, high-tech 3D scanners, which show far more detailed images of baggage. This will change the way liquids and some electrical items such as laptops will be scanned by security.
The scanners are similar to CT scanners used within hospitals. It has already started to be used within many airports across the United States. These airports include Chicago’s famous O’Hare airport, which has used the technology for a number of years.
The current rules allowing a maximum of 100 millilitres of liquid per container and up to 1,000mls in total will be scrapped. This will be increased to two litres. Additionally, passengers will no longer need to removed electrical items from their bags when passing through security.
This was meant to come into force previously, however, the pandemic pushed back the deadline for installations of the new technology. When he was Prime Minister, Boris Johnson pledged this would come into force by the end of 2022. Low traveller numbers during lockdowns at the height of the Covid-19 pandemic meant this was futile at the time.
As it stands, passengers are required to remove electrical items such as mobile phones, tablets and laptops from their hand luggage when going through airport security. They are also limited to 100ml of liquids such as sun cream and shampoo and they must be in a clear plastic bag.
These rules came into force in November 2006. This was accompanied by a ban of liquids within the plane altogether. This is due to British Police suggesting over 10 plots to blow up planes had been foiled. These plots all consisted of explosives hidden in drinks bottles, hence the ban.
The new legislation is being bought in across the country. It is imperative you check the rules before your journey. This is due to different airports bringing in the new technology at different times. Thus, the rules may be different between airports.
It is suggested that the new rules will make traveling an easier and more stream-lined process for passengers. However, it will also allow greater safety measures to be bought in due to the new expert technology.
Christopher Snelling, policy director at the Airport Operators Association said:
“It is a great step forward for UK air travel, matching the best in class around the world. It will make the journey through the UK’s airports easier and air travel itself more pleasant.”
What are your thoughts on these changes to airport security rules? Leave your comments below!
How you stay in touch with your clients is a great part of your success or failure. In the world that we live in, there are so many ways to stay connected, through electronic means. The goal, though, is not to become invasive, yet stay sufficiently visible so that they think of you, the next time they need a product or a service like the ones you provide. Here are a few tips on keeping great relationships with your clients, online.
Be Interested in Them Through Social Media
When you acquire a new client, you should learn more about them, immediately. To do so, the best solution is to look them up on social media. They may not all be there, but chances are that you will find them on at least one of the various apps. Start with LinkedIn. Since this is a business app, it will make it easier to ask to connect with them, as it keeps the contact professional. The second one to think of is Facebook. Although a little less professional, it is still closer to work, as many companies now only have a Facebook page to represent them. This app will also tell you when they are having their birthday, which is perfect for a quick reminder. If you see that you have missed the date by a few days, you can always use one of these lines for belated birthday wishes.
Instagram is the most used social media online. It is also the perfect tool to learn more about your clients, as they post pics and videos of what they are doing, what they like, etc. This is the perfect place to show that you are interested in them by placing a “Like,” every once in a while, on their post. You should also take the time to make a nice comment, when it makes sense. Never become too friendly, though, since your relationship is professional. As for TikTok, it is best to stay away from it. This social media app is definitely personal and is usually meant for friends.
Personalize Your E-mail Campaigns
If you have thousands of clients, chances are that you are using a CRM, accompanied by some kind of AI program that will personalize the e-mail campaigns automatically, according to the customers information inside the database. If that is not the case in your company, you need to ask the CFO to acquire the necessary software immediately, if you don’t want your work to be lost, in the long run.
If you handle a small number of clients (less than 300), then you need to customize your e-mail campaigns for each and every one of them. The first thing you will do is to prepare a general mail. That will be the base of the message that you will be sending out. It should touch upon one product or service only. You can then send 10 mails per day, pasting this message into the e-mail, while adding one sentence at the beginning with their name and something that relates only to that person. For example, you could say: “We will be receiving the new model of the product you usually buy later this month. Let me know if you need more info.” Or something more personal like: “I see that your birthday is coming up this month, so let me wish you a happy birthday before everyone.” This will be a difference maker between keeping a good contact and bothering the client.
Send Out Information That They May Be Interested In
Keeping informed is an important part of the life of a salesperson. You should read as many articles as you can, on any subject that is slightly related to your business or the ones of your clients. You will come across fresh information that may be interesting for one of them as it will affect his company in one way or another. You need to copy the link of the article and send it to him through e-mail. Of course, if there is information about your company that would be of special interest, you need to do the same with it.
Offer Them More Ways to Get in Touch with You
E-mails are not what they used to be anymore, at least in terms of daily communication. You never know when or if the person will see them (it may end-up in their junk mail), and the moment the communication needs to take place may pass. This means that you have just lost a sale. That is why clients need to have other ways to contact you. WhatsApp is a good example. It is immediate, so that you can reply to their request right away. Since it is directly connected to your phone number, it also means that they can call, if they want to. And because it goes through the internet, they won’t have to pay long-distance fees, if they apply.
There are many ways to advertise your brand in the current market, but the key to success lies in getting noticed.
As there are more platforms and, therefore, more ways to advertise these days, you need to stand out and ensure you are being noticed by your audience for the right reasons. This can be difficult to do when you have no experience with marketing, have a limited budget, or are trying to think outside of the box.
While a lot of things have changed in the marketing world over the past few years, one thing that remains the same is the power of video.
Video marketing continues to be one of the most effective forms of advertising, and it can work for all kinds of businesses. When it is done right, video marketing can get you the attention you deserve and bring more people to your brand.
In this guide, we are sharing everything you need to know about video marketing and the benefits it can bring when done well.
What Is Video Marketing?
Video marketing is a way of advertising a brand, product, or service using video content.
Traditionally, video advertisements would be shown on television as a commercial during show breaks or on dedicated channels. While this continues to be a large part of marketing, and video marketing specifically, not all adverts need to get onto TV.
In the current market, advertising takes place in many forms and is present on all kinds of platforms, including traditional options like broadcast and print, as well as on social media.
As the way people consume media has changed, the way brands market themselves also needs to change to keep up with this, which is why a lot of video marketing is now focused online. Whether this is done through streaming services or social media, there are many platforms for video marketing these days, and it can get you a good amount of attention.
It has been said that a picture is worth a thousand words. Now add that image to music, scenes, and movement, so it is worth much more.
This is what video marketing can be when it is done right, and it can be a great way to promote your brand, services, or products on various platforms.
The Benefits of Video Marketing
There is a reason why video marketing continues to be a big deal in the advertising world, and people are still willing to pay for this kind of content.
Videos are one of the most valuable marketing tools out there.
They can make it easy for you to express your image, your values, and your purpose as a business in a way that appeals to your desired audience.
In such an oversaturated market, videos continue to be a big seller and a great way to attract the attention of your audience. This is why you will find a great deal of video content on all kinds of platforms, including most social media sites.
Video marketing works, and it has been proven to do so countless times as it remains eye-catching, emotive, and educational.
There is no shortage of what can be conveyed using video, which is why this is such a good option for all kinds of businesses.
If you have something to say, video can express it for you.
However, as it is such an effective content form, video continues to be very popular. This is especially the case online, where there is no shortage of video content.
With that in mind, it can be difficult to get noticed even when using video marketing which is why you need to go above and beyond in your work.
How to Successfully Use Video Marketing
Video marketing can be a great tool to get your brand noticed and attract the right people — if it is done well.
As there is a lot included in video marketing, from research to script writing, from filming to editing, it can be difficult to do alone. This is why many companies rely on marketing video production companies, as they can do the work on your behalf.
Working with experts in the field is the best way to use video marketing to your advantage.
It takes a specialized team to create an effective video advert and complete marketing campaign that suits your audience, needs, and the overall message you want to convey. It is important for all forms of marketing, especially videos, to provide a story for your audience, and this is something production companies can create for you.
Using the brand and what you offer, production teams can create a story that will sell while evoking an emotional response in your audience. By connecting with your viewers using emotive video content, you can develop a better relationship with them and encourage them to remain loyal to your business.
This is difficult to do well using video content, especially with all the competition out there, which puts pressure on your brand to perform.
Production companies work to provide the best video content for your business and will work to meet bespoke needs every time. By working with these teams, you can see first-hand how much video marketing can improve your business and bring in more people.
Summary
Video marketing is one of the most powerful tools for the modern business.
This is a way of not only promoting your goods and services but also your values as a brand.
Customers these days want to feel connected to the companies they use, and this can be developed using video content. A good video can evoke an emotional response while also drawing interest in what you offer, whether this is a product or service.
Professional production companies are highly skilled in the work they do and can create a bespoke video marketing campaign that is specifically tailored to your desired audience.
When it is done right, video content can bring so much success to your brand.
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.)
This article will break down:
The major moves from the past 12 months.
How they impact paid search marketers.
What they mean for the future of Google Ads.
A quick recap of major announcements
The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August 2021 and took effect in July 2022.
Other big updates included a big push toward Performance Max. Released to all advertisers in November 2021, it has taken over most ecommerce accounts with Google’s heavy-handed push away from Smart Shopping.
A similar trend with RSAs, Performance Max encourages marketers to advertise across YouTube, Display, Gmail, and Maps aside from search and signifies less control for advertisers as bidding and ad placements are automated.
It also means expert advertisers have fewer ways to give their campaigns an advantage over those run by beginners. (Lowering the barrier of entry seemed to be a big theme for Google in 2022.)
On the brighter side, Google released useful reporting upgrades with Custom Columns. They introduced nuance and flexibility within the Google Ads UI and took the burden of off-UI reporting workarounds from advertisers.
The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. Currently, image assets include a “dynamic” option that automatically uses the most relevant image from the ad’s destination landing page.
This change shows Google’s directional push toward a more interactive SERP which they highlighted at Search On 22.
While image assets do often result in a lift in CTR (which makes sense since images draw attention), I haven’t witnessed much of a performance difference in my client accounts in regard to conversion.
Advertisers can control images by adding them at the ad group or campaign level. If you only add one, Google will only serve that one. As with any other asset, there’s no guarantee it’ll show every time.
I recommend turning off the “dynamic” option unless you fully trust Google to pick the most appropriate image from a multi-image landing page.
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The most helpful release of 2022
Let’s start with the good news: Custom Columns have made the reporting part of our lives easier.
Before the Custom Columns upgrade, Google reports only supported one conversion column that lets you segment by conversion actions without associated metrics like spend.
This produced a not-all-that-useful view.
Custom Columns – Before
Now, Custom Columns features a higher-level look that actually associates metrics with different conversion types, which looks like this.
Custom Columns – After
Along with the new view, Custom Columns offers enhanced spreadsheet functionality (i.e., more calculation options that compare different time periods). The ability to compare time periods is very helpful for identifying fluctuations and trouble spots.
Set up indicators to give yourself a dynamic roadmap of priorities identified by data. My favorite creation here is a static 30-day look back of performance, regardless of the time period you’re using in the Campaign Manager.
The skeptic might say that adding this functionality within the UI and removing the need for advertisers to create their own custom reporting is another way Google is leveling the playing field for all search marketers, regardless of experience.
My take is that marketers who were taking the extra reporting step are relatively advanced, and now there are competitive advantages to be had from using the functionality to its fullest.
The least helpful release of 2022
A couple of caveats here:
My accounts are weighted more toward B2B than ecommerce, which means Performance Max doesn’t personally affect me as much as the shift from ETAs to RSAs.
I believe most experienced search marketers prefer more manual control to a faster, automation-heavy setup where Google has removed many of its former levers. More junior search marketers and/or people without much time for account optimization may disagree.
That said, Google sunsetting ETAs in favor of RSAs on June 30 was, for me, the biggest setback of the 2022 updates.
It’s not necessarily that RSAs always perform worse. There are accounts where RSAs are outperforming old ETA numbers.
But there were accounts we haven’t yet restructured wherein legacy ETAs continued to outperform tons of RSA combos no matter what we tried.
In general, we usually see an increase in CTR andCPLs when we switch to RSAs, which means they’re effective at getting the right people to click but don’t tend to convert as well.
The real issue, for me, is that advertisers just don’t have as many options for ad formats. You can technically recreate an ETA by using pinning mechanisms in the UI.
But this always results in a warning saying your ad strength is horrible, making me suspect that its ability to serve is limited.
Essentially, Google will get its way here – less advertiser control, higher CTR, and potentially higher CPL. In an economy with a big premium on efficiency, that’s not great news for advertisers.
Looking ahead
Ultimately, 2022 is the year when Google leaned even more heavily into AI and machine learning. Time will tell whether those tools get more efficient over time.
For now, Google is walking a fine line between pulling in revenue (efficiency doesn’t help their bottom line, after all) and alienating advertisers who will seek more profitable engagement elsewhere.
For advertisers, the upshot is that while Google has made the barrier to advertising low, we can still distinguish our accounts by:
Understanding when to test and optimize in less-controllable environments.
Not simply trusting that Google has our best interests at heart.
Heading into 2023, I believe the most important skill to differentiate yourself as a Google Ads expert and get better results is a combination of platform experience and critical thinking.
I’ve run into plenty of advertisers pining for the more manual days of yore. The trick will be to draw on our experience and think critically. Let’s use the limited tools Google gives us to adapt as much as possible and work with automation.
With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team.
No more core updates this year. John Mueller said on Twitter, “FWIW, just to be clear, there’s no core update lined up for the rest of the year.”
Rankings might not be stable. But like I said before, the link spam update and helpful content update both still rolling out, so ranking volatility may still occur until those are done rolling out. And of course, rankings are never static, new content is being added daily, and Google is crawling and indexing those new web pages and the signals that come from those pages.
John added on Twitter, “that doesn’t mean there won’t be visible changes; the linkspam & HCS updates are still rolling out, and, Search continues to reflect changes across the web.”
So SEOs still may have their work out for them throughout the next couple of weeks leading up to the holidays.
The tweet. Here is John’s tweet:
FWIW, just to be clear, there's no core update lined up for the rest of the year. That doesn't mean there won't be visible changes; the linkspam & HCS updates are still rolling out ( https://t.co/wgdE0g7SDr ), and, Search continues to reflect changes across the web.
Why we care. With many SEOs and marketers already starting to take off for the holidays, some may be doing so with a little anxiety as these updates finish to roll out. That being said, core updates tend to be the most volatile updates and so far, the helpful content updates and even this link spam update, seem relatively minor in terms of the footprint it had across the web.
Sure, if your site was hit by an update, you will feel the ranking declines and traffic, but it seems like most sites were not yet impacted by these updates. And with no core updates scheduled for the next couple weeks, hopefully some of you can enjoy the holidays and new year.
Gambling has been a big business since the first-ever casino popped up in the 1800s. We’ve seen casinos evolve numerous times since then, with Las Vegas becoming the pinnacle of gambling in the 60s and the invention of the internet leading to online casinos in the early 2000s.
The rise of online casino sites throughout Canada and other countries in the world has seen land-based casinos fall in popularity — but which one is actually better? This should be settled once and for all. See which type of casino could be best for you!
Online Casinos – The Pros
The popularity of online casinos is incredibly apparent — playing on them comes with a whole host of benefits. The biggest one right off the top is the simple fact that they’re incredibly convenient — you can play anywhere you want to. With mobile compatibility becoming the norm, you can enjoy all of your favorite casino games right on your iPhone or Android device — you don’t even need to get up from the sofa!
You’ll also find way more games at an online casino. Brick-and-mortar casinos have limited space, so there is a finite number of games that they can place in there. Online casinos don’t have this problem — that’s why you can find online casinos with thousands of different games to enjoy — all at the click of a button.
Online casinos also have the best bonus selection when it comes to casino bonuses. You can often find gambling sites with hundreds of free spins up for grabs, as well as matched deposit offers.
Online Casinos – The Cons
Yes. There are plenty of pros to enjoying your casino games online. But playing online does come with some drawbacks!
Thanks to the number of online casinos popping up, a few fraudulent ones can slip the net. There’s a very real risk of playing at an unlicensed and fraudulent casino that is purely out to take your money.
It can be harder and take longer to get your hands on your winnings as well. All withdrawals have to be checked and then processed — at a land-based casino you can simply take your chips to the casino cage and your money is right there.
Land-Based Casinos – The Pros
Now let’s move on to the brick-and-mortar casinos, starting with what’s good about them. The biggest draw is the atmosphere — the feeling you get from being inside an actual casino is something that an online casino can’t replicate. The laughs, the shouts, the mingling at the bar — you can’t get any of that when you’re playing online!
Many land-based casinos — especially in Las Vegas — are also built into resorts, so you have plenty more on offer than the casino itself. You can explore the area, go shopping, hit a club or two and maybe even get a nice massage. When you go to a casino resort, the whole thing is more like an experience than purely gambling.
Table games are often better in brick-and-mortar casinos as well. Whilst you can get live casino games, many people just don’t feel like they can get into the same flow as they can when actually sitting down at a table and looking eye-to-eye with the dealer or other players.
Land-Based Casinos – The Cons
Brick-and-mortar casinos are no way near as convenient as online casinos — you have to get dressed up, get to the casino and find your way home. This can be a dealbreaker — if you just want a few quick spins on a slot or a few speedy hands of Blackjack, there’s too much effort involved to get your quick game in.
The other huge downside is bonuses. It’s very rare that a land-based casino will dish out a great bonus — usually, they focus on keeping people who are already members playing with ongoing promotions. Sure, you may find the odd new sign-up bonus but it’s most likely going to be nowhere near as lucrative as an online casino’s bonus.
Conclusion
Depending on what type of features you’re after, either of these options could be best for you. If you really want to play casino games and are more bothered about bonuses, then online casinos are probably best. If you’re after an experience and some ambience, then land-based casinos may be the way to go.
As a former doctor, you may be wondering what exciting business opportunities are available to you. There are actually a number of great business ideas that you can pursue, and many of them are uniquely suited to those who have a medical background.
Especially if you still want to serve the community and continue taking care of people’s health, here are a few great business ideas you could use as a former doctor.
1. Start a Medical Education and Consultancy Business
Doctors with experience in the field can offer valuable consulting services to medical professionals looking to advance their careers or expand their knowledge. You can help them develop their CV, prepare for interviews, and provide advice on specialty areas.
As a healthcare consultant, you may also provide consultancy services to hospitals, health insurance providers, and other healthcare organizations. For instance, you can help them develop new treatment strategies and approaches, as well as provide advice on how to best meet the needs of their patients.
Better yet, you could use your medical knowledge to educate other healthcare professionals or even the general public on important health topics through seminars, workshops, online courses, or even writing books.
2. Consider Medical Device Development
With a background in medicine and health, you may have knowledge and experience that can be vital in developing medical devices and technologies. These may include devices that can be used to diagnose and treat medical conditions or even improve healthcare delivery.
To start such a business, you may need to discover a problem/challenge/opportunity, research the market for alternatives, consider costs, and analyze the benefits vs. the demerits. To be successful, you might want to partner up or seek support from the government, non-profits, established Medtech companies, equipment manufacturers, and other stakeholders in the healthcare industry.
3. Try Medical Software Development
As a former doctor, you definitely have a wealth of knowledge in medical processes and terminology. With this, you can develop software to help streamline processes and make medical care more efficient. This may require working with a team of experienced IT specialists, such as a software developer, coder, computer scientist, or software engineer.
4. Venture into Medical Device Sales
With your knowledge of medical devices and technologies, you can also enter the sales arena and represent different device manufacturers. You can start a medical device sales business as a medical device distributor, merchant wholesaler, or manufacturer’s sales branch.
To get started, you’ll need to choose a specific medical niche, obtain the necessary licenses, secure funding, and identify manufacturers or vendors. From there, you can market your brand and start growing your business.
5. Run Your Own Healthcare Practice
If you’ve formerly worked in a private or public healthcare facility, starting your own private practice is one of the most viable business ideas. Start by deciding the kind of medical services you wish to provide, create a business plan, and seek funding. From there, think about the costs of medical equipment, the facility, amenities, staffing, practice management systems, and billing services.
Under medical equipment, one of the things to prioritize is a reliable EHR or Electronic Health Records system. This helps keep the health records and histories of patients, from lab results to diagnoses, treatments, prescription data, and communications with different providers. In this case, consider choosing the right software for your practice’s specific needs. A good Practice Management System (PMS), on the other hand, will help streamline your facility’s front-office operations, including medical billing and payment collection.
Once you have these figured out, consider registering your healthcare practice as an LLC, partnership, or corporation. Also, don’t forget to purchase general liability and medical malpractice insurance policies for your practice.
As you can see, former doctors can have a wide range of options to venture into as far as starting a business is concerned. The above are just a few of the many ideas you could find useful when looking to start a business that will utilize your knowledge and skills in the medical field.
(@JohnMu)