How to Create a Winning Marketing Strategy for Your Business

Home Business Magazine Online

To be successful in business, it really comes down to one thing; marketing. If you can do a good job with your marketing, you’ll be able to get ahead of less expensive (or more expensive) businesses in your field. You’ll be able to get ahead of those who have more experience or who sell a wider range of products. You’ll even be able to get ahead of larger names that people already know. With this in mind, here are some of the best ideas to help you create a winning marketing strategy for your business so you can grow and succeed.

Define Your Target Market

It will always be a mistake for any business owner to think that their product or service is something everyone, no matter their age, background, budget, likes or dislikes, location, and so on, is going to want. It might be nice to think like this and to assume that your business is universally needed, but it won’t be the case.

Instead, you’ll have a perfect target audience who will definitely want what you are selling. The key is to find out who that perfect target audience is because once you know that, you can design your marketing strategy around them. You can use the language they’ll understand and respond to, and the images that work best for them. Or it might be that video is the ideal way to show them your products. Perhaps it’s print advertising, maybe it’s social media.

Each different target market will want to be marketed to in a different way, and when you know what that way is, you can be sure that your products are being seen by the right people.

Develop a USP

Your USP (which stands for unique selling proposition) is the thing that makes you different from everyone else and is, therefore, the thing that people will remember most about you. Take your time coming up with your USP, and make sure that it’s a real one. There is no point in saying that you can do something or that you don’t do another thing, and then you can’t deliver on your promise.

It can take a while to decide on your USP, and it’s well worth doing as much research as possible to make sure it really is unique. You must be careful when it comes to taglines and other elements of advertising, as even if you think they are unique, if they already exist, you might find you need to speak to a copyright infringement lawyer to get some help, and the legal consequences could be dire.

If you have done your research and you know that your USP really is unique, you can then use it on all your marketing. It could be anything at all, but as long as you stick to it and it is different to your competition, it can easily work as an excellent USP.

Choose the Right Channels

There are many different channels you can market to your customers on. They include social media (which itself can be broken down into individual platforms like Facebook and TikTok), video (which could be YouTube, TV, or perhaps cinema advertising), and print (like billboards or in magazines), to name just a few.

It would be costly to try to advertise on all of these channels, but more than that, it would be unnecessary. We mentioned your target market earlier, and the research you do to find out who they are can help when it comes to determining which channels to advertise on. You can drill down to discover what social media platforms they use or what movies they will see at the cinema, ensuring you advertise directly to the right people. This means your message is not diluted, and you’ll save a lot of money.

Have Great Content

Above all, you need to have great content if you want to catch your target market’s attention and persuade them to buy from you and no one else. The content you offer your potential customers should be engaging and informative, and it must be easy for them to find. A blog or vlog (video blog) can be an ideal way to do this. It’s a great form of inbound content marketing that can make a big difference and is key to your marketing strategy.

If you can create the right content, people will see you are an expert in your field and will be more confident buying from you. Plus, if you ensure that this content is not selling anything but simply giving people information, this will be better received and, ironically, will help you sell more.

The post How to Create a Winning Marketing Strategy for Your Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/marketing/how-to-guides-marketing/how-to-create-winning-marketing-strategy-business/

Get Paid to Eat on Camera: The World of Mukbanging

Mukbanging: Is it as dirty as it sounds? Well, it depends on how messy of an eater you are. Mukbanging is a YouTube trend that started around 2010 and has picked up in popularity in recent years. So, what is it all about and why should you try to make some money from it?

What is Mukbanging?
When did mukbanging start and its rise to popularity?
The difference between Korean and American/English mukbangs
Most popular mukbang YouTube channels
How much can you earn?
How to start mukbanging

What is Mukbanging?

Mukbanging is the act of videoing yourself eating and uploading it to the internet or live streaming it. Often people order a large amount of fast food and work their way through over a few hours. Some are made in an ASMR style, some as vlogs and others as menu reviews. People eat and chat about everything from their daily life to the latest YouTube drama – there’s something for everyone when it comes to mukbanging.

When did mukbanging start and its rise to popularity?

Mukbanging started to appear on social media platforms around 2010 with the video style originating in South Korea. The word itself is a combination of the two Korean words “Muk-ja” meaning to eat and “bang-song” meaning to broadcast. Mukbanging in Korea started on the streaming platform AfreecaTV, with broadcast jockeys cooking and eating meals on stream. As eating is a very sociable activity in Korea many individuals will not goout to eat alone so instead tune in to their favourite streamers while they eat.

Much like we love a good tv dinner in the UK, Koreans like to have company when they eat. Live streaming mukbangs is a great way to get audience interaction as they can comment. This gives viewers the ability to suggest the best dipping sauce to go with the food they’re eating.

Mukbangs began to rise in popularity when American and English YouTubers started to make YouTube videos in the same style. These are pre-recorded videos that people can watch as and when they like, making their favourite creators more accessible.

There are many big YouTube mukbang creators that focus on a mix of food reviews and real-life stories. There are thousands of results for mukbang on YouTube and google so there’s certainly a lot of content to get through.

The difference between Korean and American/English mukbangs

Aside from the way mukbangs are accessed there is another major difference when it comes to different countries mukbang styles. Korean mukbangs tend to focus on the ASMR aspect of eating, for example, there are many videos of people cracking open lobster shells or slurping down noodles. ASMR aims to reduce anxiety so it may be particularly helpful for those who don’t like eating alone. Whereas American and English mukbangs focus on storytelling, reviewing food and vlogging.

The top mukbang video currently is 불닭볶음면 먹방 Mukbang Fire Spicy Noodle by DONA 도나, it is a ASMR style mukbang with a comedy element. With a staggering 595,828,239 views since its upload on September 4^th 2020, it is clearly very popular.

The most popular talking style mukbang is by the YouTube creator group the Sidemen with 33 Million views. Titled SIDEMEN REUNITED MUKBANG and lasting over an hour in length, it shows the group members sitting around, talking and completing challenges.

Mukbangs make for easy watching, you don’t have to be fully paying attention like when you watch TV, you can just have them on for background noise. They started as a way to not eat alone and still many university students and adults living alone use them for this. For some, eating alone is not a pleasant experience so being able to switch on a video and have someone eating alongside them is extremely comforting.

Most popular mukbang YouTube channels

Timmy’s Takeout

With 1.49 Million subscribers, Timmy is not the biggest star on the list but he is one of my favourites! The American YouTuber does full menu reviews of takeout chains. From McDonald’s to Taco Bell, he has covered them all. I enjoy watching his menu reviews just to see what other countries McDonald’s is like as well as living vicariously through his ability to eat gluten.

Nikocado Avocado

Combined across all his channels, Nikocado has a subscriber count of 5.944 million so to say he’s popular is an understatement. He posts a mix of videos of him eating alone and eating with friends. From spicy noodle challenges to menu reviews, he does it all.

DONA

With over 11 million subscribers over their channels, DONA is very popular. They focus more on the ASMR side of mukbanging but also integrate some comedy in as seen in the video mentioned earlier. They are more on the side of the original Korean style of video.

How much can you earn?

Well as with a lot of YouTubers, the amount made per month varies. Sponsored videos can make massive amounts of money if you negotiate the right price. If you are lucky enough to monetise your channel, you’ll be paid for your views. It is also worth mentioning that the longer the video the more mid-roll adds you will have which will also increase your earnings. It’s hard to put down a number for possible earnings as these are not published by YouTubers but some very successful YouTubers are known to make upwards of 6 figures a year.

How to start mukbanging

So now you’ve learnt all about mukbanging, you’re probably wondering how to get started yourself. Here at MoneyMagpie, we’ve put together a handy guide on how to get started mukbanging.

Decide on your name
Find a niche
Set up your YouTube channel
Purchase your equipment
Design your backdrop
Get your food in!
Start filming
Upload your first video
Stay consistent

Decide on your name

Now picking a channel name may sound easy but it is at the centre of your brand. You might want something catchy or maybe food-based. You need your name to stand out as well as look good on your YouTube banner. Food imagery works well because almost everyone can imagine a potato or orange. Alliteration also works, rhyming names, anything that is memorable is always great.

Find a niche

So you’re set on your name but before you set up your channel you need to find you’re niche. Do you want to focus more on ASMR or storytelling? Do you want to use it to spread awareness for a cause close to your heart? Maybe practising your stand-up jokes? Watch some of the mukbangers suggested in the article to see their style and think about how you can make your own.

Set up your YouTube account

You’ve got your name, found your niche, now is the time to set up your channel. It’s a simple process to do but here are a few tips that might push your channel to the next level.

Set up an email address specifically for it – if your channel takes off this way potential sponsors can contact through an email just for your channel rather than your regular email. It’s also great for if you’re planning to have other social media connected to your account like Instagram and Twitter.
Make a banner for your channel – sites like Canva have free to use templates that allow you to make a channel banner that encapsulates your brand. They also have intro and outro templates and video thumbnails. You can make your brand cohesive and recognisable this way.
Build up the hype for your channel launch – whether you do this on your own social media channels or on the ones you set up for your new venture it’s worth building up to the launch. You could share a few posts in the week leading up to it to get those around you excited.

Purchase your equipment

You don’t need a top of the range camera and microphone to get started – your laptop’s webcam will do! However, if you are thinking of making ASMR style videos it might be good to get a cheap USB microphone to pick up the sound better.

Design your backdrop

So the focus of the video will be you and all the delicious food you’re devouring but you’re going to need some form of backdrop behind you. You could put a green screen behind you and edit a restaurant into the background or you could do something fun and creative. For example, MenKind have a whole host of fun lights and even lightsabre salt and pepper grinders. Have fun with your background and be creative!

Get your food in!

In essence, this seems obvious because you’re filming yourself eating but you need to choose what food. ASMR creators favour foods such as noodles to slurp and lobsters to crack. Storytellers might choose burgers or chips; food reviewers often purchase the whole menu! Some people do spicy noodle challenges while others eat a plate of cheese – the choice is entirely up to you!

Start filming

Now it’s time to start filming and eat away! Have a plan in your head of what you want to talk about and get chatting. Maybe imagine you’re at dinner with a friend having a wholly one-sided conversation after all mukbanging is supposed to be social.

Upload your first video

Now it is time to upload your video – remember to add in your intro and outro slides and ask everyone to like, subscribe and share. Share the link to the YouTube video on social media and remember to keep pushing it out. The more times you share it the more likely people are going to see it.

Stay consistent

YouTube success is not going to happen overnight so remember to stay consistent. You could start with a video a week while you get going and then gradually increase it over time. As with any side hustle success is not instantaneous so keep at it and see where it takes you!

The post Get Paid to Eat on Camera: The World of Mukbanging appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/mukbanging-is-it-as-dirty-as-it-sounds

Stop wasting your search budget by Digital Marketing Depot

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?

If you’re a PPC advertiser, chances are you are throwing money away on brand terms.

“Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other
competitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year.

Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers.

Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.

The post Stop wasting your search budget appeared first on Search Engine Land.

Original source: https://searchengineland.com/stop-wasting-your-search-budget-395746

Meta’s ad revenue is up 4.3% in Q1

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways.

Meta shows growth for advertising and its Family of Apps but a decline in revenue for its other major business segment, Reality Labs. Let’s dive in.

Revenue. Ad revenue increased by about 4.3% in Q1 2023.

The advertising revenue for Q1 2023 was $28,101 million, an increase of 4.3% compared to the same period in 2022 ($26,998 million).
Total revenue for Q1 2023 was $28,645 million, an increase of 2.6% compared to the same period in 2022 ($27,908 million).
Other revenue was $205 million for Q1 2023, a decrease of 5.1% compared to the same period in 2022 ($215 million).

Sure, here is the table with an additional column for the percent difference:

	Q1 2023 (in millions)	Q1 2022 (in millions)	Difference
Advertising	$28,101	$26,998	4.3%
Other revenue	$205	$215	-5.1%
Family of Apps	$28,306	$27,213	3.9%
Reality Labs	$339	$695	-51.1%
Total revenue	$28,645	$27,908	2.6%

Daily active users. Meta’s Q1 2023 performance also showed impressive growth in user engagement.

Facebook’s daily active user count increased by 4% to reach 2.04 billion.
The number of monthly active users was 2.99 billion.
The “family of apps” category, which includes Instagram and WhatsApp, saw a 5% year-over-year rise in daily active users, totaling 3.02 billion.
The number of monthly active users in this category also increased by 5% to 3.81 billion.

Good to know. For the full year, analysts are estimating total expenses of $86B-$90B, which includes $3B-$5B of restructuring costs, and expects Reality Labs operating losses to increase this year.

Dig deeper. You can review the full earnings report here.

Why we care. Meta’s financial performance and growth provides important insights into the current state of the technology industry and the advertising market. The earnings report can give advertisers a sense of the overall demand for technology products and services, such as the company’s two main business segments, Family of Apps and Reality Labs, which can help advertisers understand the trends and opportunities in these areas.

The post Meta’s ad revenue is up 4.3% in Q1 appeared first on Search Engine Land.

Original source: https://searchengineland.com/metas-ad-revenue-is-up-4-3-in-q1-397752

Troy Heise Shares the Importance of Home Insurance

Home Business Magazine Online

Having a secure and safe home makes every homeowner’s dream come true. But do you know that your home won’t be fully safeguarded unless it comes with a good insurance policy for protection? A professional agent like Troy Heise in Omaha, NE, knows that home insurance is essential in providing coverage against various risks like fires, theft, vandalism, and windstorms. With the right policy, you can protect your family and finances from unexpected disasters or property damage. This post will discuss why having sufficient home insurance is so important!

Understand the Value of Home Insurance and What It Covers

Your home is a sanctuary where you feel safe and secure. However, what happens when unexpected events like fires, natural disasters, or thefts occur? This is where home insurance comes into play — it provides financial security for your home and belongings.

Many homeowners don’t realize the full extent of their coverage, but home insurance covers not only your physical dwelling but also your personal property, liability, and additional living expenses. A comprehensive insurance policy gives you peace of mind knowing you are protected against potential losses. Don’t wait until it’s too late; be proactive and invest in home insurance today.

Learn About the Different Types of Coverage Available

Troy Heise says insurance can provide security and protection for the unexpected. With the variety of coverage available, it can be overwhelming to determine which policies are essential for your needs. It’s crucial to understand the different types of coverage to ensure your protection matches your lifestyle. Auto, homeowners, health, and life insurance are just a few options available.

Each policy has unique benefits and limitations, so it’s essential to research and consult an experienced insurance agent to make informed decisions. By familiarizing yourself with the types of coverage available and their features, you can confidently select the policies that will provide the best coverage for you and your loved ones.

Consider Whether You Need Additional Riders for Valuable Items

If you have valuable belongings in your home, you may wonder whether you need additional riders to protect them. While standard homeowners insurance policies cover most personal property, they often have limits or exclusions for specific items. For example, your engagement ring or expensive artwork may exceed the coverage limit. Adding a rider to your policy can provide extra protection for these items and give you peace of mind. Reviewing your policy and assessing your need for additional coverage is essential to protect your high-value possessions.

Research Different Home Insurance Policies and Compare Prices

Home insurance is essential for homeowners as it protects against unforeseen events that could result in significant financial loss. However, selecting the right home insurance policy is not always straightforward. With multiple policies, it can be challenging to determine which one best suits your needs.

Therefore, it’s vital to do your due diligence, research different home insurance policies, and compare prices. This way, you’ll better understand what each policy offers and how much it’ll cost you. Ultimately, the goal is to find a policy that provides comprehensive coverage at a price point that aligns with your budget.

Determine How Much Coverage Is Right for You Based on Your Needs

Troy Heise says when it comes to purchasing insurance, determining how much coverage you need is essential in providing adequate protection. Depending on your situation, a specific range may be more important than others. For example, you may require higher liability coverage if you own multiple cars or have a teenage driver in your household.

On the other hand, if you rent your home rather than own it, you may only need renter’s insurance rather than homeowners insurance. Evaluating your specific needs and risks can help you determine the right amount of coverage. Taking the time to do this analysis can save you money on premiums while providing the peace of mind that comes with being properly insured.

Know When to Use Your Home Insurance Coverage And When Not to Use It

As a homeowner, having insurance coverage is essential for protecting your most valuable investment. But with so many different policies and types of coverage, it can be confusing to know when to file a claim and when it’s best to handle the situation on your own. It’s important to understand the purpose and limitations of your policy to avoid potential pitfalls.

For example, minor repairs or problems that fall under your deductible may not be worth filing a claim, as it could increase your premiums in the long run. On the other hand, significant damages from unexpected events such as floods or fires should be reported to your insurance company immediately. By educating yourself on your policy and knowing when to use it, you can ensure that you are getting the most out of your home insurance coverage.

Final Thoughts

All in all, Troy Heise says having comprehensive home insurance coverage is a wise idea to protect your home and its contents. You should take the time to understand the different types of coverage available, consider riders for valuable items, compare policies and prices, and determine how much coverage you need. Knowing when and when not to use your home insurance coverage is critical to ensuring you get the most out of your policy. Don’t wait until disaster strikes — take the initiative and equip yourself with a well-rounded home insurance policy so that it can offer you protection when needed.

The post Troy Heise Shares the Importance of Home Insurance appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/insurance/troy-heise-shares-importance-home-insurance/

What Small Businesses Should Know About Sidewalk Safety

Home Business Magazine Online

Did you know you are supposed to be worried about sidewalk safety even after spending a lot of money to start your business? You might not have thought about this, but the truth is that it is important for you and your business.

Picture this — you have started a business along a busy street. However, the sidewalks are poorly maintained, and no one worries about the people who use them. Do you think you would attract any customers?

In addition, what do you think would happen if someone slipped and injured themselves in front of your business? Well, let us discuss some of the things you should know about sidewalk safety as a small business owner.

Whose Responsibility Is It?

Even if you have talked about sidewalk safety in your lease agreement, it might also be your responsibility. Chances are you have avoided businesses that do not care about their sidewalks or parking lots. So, why wouldn’t people do the same to your business?

If your lease does not specify whether you are responsible for your sidewalk safety, then it means that the responsibility might be solely yours. Even if it does, would you still wait for your landlord to take care of it, even when they take as much time as they want?

What about injuries to pedestrians due to neglect? According to a personal injury law firm in Philadelphia, if a pedestrian is injured on your sidewalk, you might end up becoming primarily liable if you did not ensure that the sidewalk is safe and in a good condition.

What About Providing Sidewalks?

What about making sure that there are sidewalks around your business? Are you also responsible for this? Well, if you own the property, you should make sure that you have provided safe sidewalks for everyone accessing your property.

If you are not, you should look for ways of ensuring that any person who visits your business or works for you can get around the business on foot through dedicated sidewalks. You also need to make sure that the sidewalks are clearly marked.

If, for instance, a customer is moving from your office to the parking lot outside or along the road, they should not struggle to find their way. The only way you can enforce this is by having proper markings on sidewalks.

Maintain Your Sidewalks to Make Them Safe

You have identified a property that you think is well-suited for your small business and even went ahead and started the business. You have also made sure that there are sidewalks around the property. So, are you also supposed to maintain the sidewalks?

Well, if you have sidewalks that have many hazards, you will have many pedestrians getting into accidents along and near your business. For example, you might have a driver swerving and hitting a pedestrian. Is this something you would like around your business?

In addition, imagine a pedestrian using your uneven sidewalk stumbling into traffic and getting involved in an accident! If these are things you want to avoid in front or along your business, ensure that you have improved sidewalk safety by maintaining and keeping all sidewalks in good condition.

Correct Signage Is Important

You might have done everything we have discussed above to maintain sidewalk safety, but if you do not have the correct signage, then you need to be worried. Would a pedestrian be wrong if they were hit by a car and blamed you for lack of signage?

Well, the first thing you should do is to ensure that you have all the required signs showing both drivers and pedestrians what they should do. If you have a crosswalk, for instance, ensure that you have a yield, slow, or even stop sign.

However, before adding anything along the main road, you should check what local and state laws require from small businesses. The last thing you want to be dealing with is breaking the law and getting fined. Or do you have money lying somewhere ready to be handed over to the authorities?

Promote Sidewalk Safety Among Employees

If you have started a small business along a busy street, chances are that you have several people working for you. When training them, you should think about sidewalk safety and find ways you can promote it as part of your workplace culture.

As much as you should be concerned about your customers and pedestrians along your business, you also need to think about employees. What do you think would happen to you if an employee is injured at the workplace? Chances are that they would take days off even though you are still paying their salaries.

To avoid all these issues, implement a safety program at the workplace that trains your employees about ways they can protect themselves and reduce hazards. You should make sure that they are safe all the time, whether inside or along the sidewalks.

As you can see above, you are supposed to think about sidewalk safety as a small business owner. This will not only keep your employees safe but also pedestrians and anyone else visiting your business.

The post What Small Businesses Should Know About Sidewalk Safety appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/operations/small-businesses-know-sidewalk-safety/

Get a Free £5 to Spend in ASDA

Supermarket giant Asda have launched their first ever customer loyalty reward scheme. It comes at a crucial time during the cost-of-living crisis, when millions of people across the UK are struggling with the rapidly rising cost of food, fuel and energy bills.

But how can this new scheme help you with soaring food prices? Asda are promising to reward customers with “pounds not points”, which they can use towards a future food shop. The scheme was trialled in 16 stores last year and proved to be successful, with the chain launching it in all of the 633 UK stores. Asda Rewards is now available across the country.

To get started with Asda Rewards, you will need to download the Asda Rewards app on your mobile device. You can download it from the Apple App Store or the Google Play Store. It is easy and quick to download, meaning you can start receiving your rewards quickly.

When you shop online or in store, you can earn Asda Pounds. Simple scan the barcode on the app when you shop within a physical store. To earn online, make sure you are logged into your account at checkout. The Asda pounds will cumulate and be added to a Cash Pot. This Cash Pot can then be converted into coupons to get money off your future food shops.

Rewards can be earned not just from shopping at Asda, but from completing ‘missions’ or buying Star Products. Missions are added to the app regularly and include spending over a certain amount on your visit or buying a certain number of items from a particular department.

For example, the mission may be to spend £50 by a certain date to earn £1.50. Similarly, it could be to buy 5 health and beauty products to earn £2, or 10 pieces of fruit and veg to earn £1.50. The missions change often, but you may do them without even realising it!

The Star Products also change regularly and include a number of branded and Asda own-brand items. When you buy Star Products, you can receive an instant Cash Pot boost, which is 10% of the item price. For example, if you spend £1 on a Star Product, you will get 10 pence instantly into your Cash Pot.

You can find the Star Products on the Asda Rewards app. If you are shopping online, Star Products will be marked. Not only do you get money back on Star Products, but they may be part of a special deal or discount.

Get a Free £5 To Spend in Store via the APP

Following the success of the ‘First Scan Bonus’ in February, Asda is reintroducing the offer this month for first time users of Asda Rewards.

Hundreds of thousands of Asda customers benefited from the offer in February, with over £2 million earned through using the popular Rewards app.

New users can once again take advantage of the ‘First Scan Bonus’ by simply downloading Asda Rewards, signing up for an account, and scanning the app for the first time to receive £5 in their Cashpot.

The ‘First Scan Bonus’ will run from Wednesday 12th April until Wednesday 3^rd May (2023), available both in-store and online with no minimum spend required.

The post Get a Free £5 to Spend in ASDA appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/asda-launches-its-first-loyalty-scheme

Google search revenue rises 2%, slight dip in total ad revenue

In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in advertising revenue, while search saw an increase of almost 2% YoY.

Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions.

Even with all of the layoffs, Google has entered the first quarter of this year with nearly 27,000 more employees than last year. Though, it was noted that “the number of employees includes almost all of the employees affected by the reduction of our workforce. We expect most of those affected will no longer be reflected in our headcount by the end of the second quarter of 2023, subject to local law and consultation requirements.”

Dig deeper. You can read the full report here.

Why we care. Google is still the main player in search, but it’s declining revenue is a sure indication of the downturn in the economy. Until the economy turns, don’t expect Google to post gains in core advertising sales.

The post Google search revenue rises 2%, slight dip in total ad revenue appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-search-revenue-sees-a-2-increase-while-total-ad-revenue-declines-slightly-396354

Microsoft Search and Advertising revenue up 3.4% in Q1

Microsoft’s advertising business posted lackluster growth in the first quarter of 2023.

Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr, an ad buying platform it acquired from AT&T.

LinkedIn revenue was up 7.6%. Microsoft attributed the increase to its Talent Solutions products. The company also said the number of sessions logged on LinkedIn grew 15%.

Why we care. There was no reason not to take Microsoft at its word that advertising spending was slowing when it issued earnings last quarter. The company predicted low single digit growth, and delivered.

The pace of growth is confirmation – as if more was needed – that demand for advertising is slumping. And those expecting a significant bump in revenue from the release of the new Bing were over their ski tips.

The post Microsoft Search and Advertising revenue up 3.4% in Q1 appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-search-and-advertising-revenue-up-3-4-in-q1-396430

Mompreneurs Will Love These 22 Mother’s Day Gifts

Home Business Magazine Online

Mother’s Day is just around the corner. This is the perfect time to show all the wonderful mamas in your life how much they mean to you. In case you are looking for an unforgettable gift for that special mompreneur on your list, we’ve got you covered! From pampering beauty essentials to high-fashion shoes, below are 22 must-have Mother’s Day gifts she is sure to love.

VAMA Essentials Starter Bundle

This essentials starter bundle is the perfect kit to introduce VAMA’s sacred hair oiling ritual into her hair care routine. The kit includes the 13 Blend Pre-Wash Hair Oil Treatment, a Wood Scalp Massage Comb, and the Mega Volume Vama Satin Scrunchie. This Essentials kit will be a treat for mom’s scalp and hair as it works to rejuvenate her scalp and stimulate and encourage hair regrowth to a stronger, healthier mane.

The products contain adaptogenic ingredients and aromatherapy to relieve stress and promote well-being. They are formulated with high quality Indian Ayurvedic ingredients to nourish dry, itchy and flakey scalp, repairs damaged and brittle hair, promotes scalp blood circulation and more. Retails for $69 at vamawellness.ca.

Delysia Love you, Mom 16pc Truffle Set

Banks (NEC)

Delysia’s limited release 16-piece Mother’s Day collection is a flavorful display of your love and gratitude for everything mothers do. Beautifully handcrafted and infused with layers of delicate flavors, such as Raspberry Rose Petal, Spiced Lemon Earl Grey, and Rose Orange Blossom, this collection displays admiration for the most important mompreneurs in your life. She’d be hiding these indulgent, handmade chocolate truffles in her office desk to sneak away for a sweet bite on a stressful day or a much-needed break.

A decadent box filled with florals, fruit, and intricate flavors, this special collection recognizes all the care and dedication mompreneurs put forth for their families every day. Retails for $59.95 at delysia.com.

Stegmann ‘Layna’ Wedge Sandals

Mompreneurs will love Stegmann’s Layna Wedge, a sandal offering the perfect balance of style and comfort as she moves through her day. They’re designed to provide a little lift while ensuring minimal pain and discomfort. She’ll appreciate their low wedge heel with low slope, making them easy to walk in. These are sandals she can swear the entire day! The cushioned suede footbed with padded arch support provides the comfort and support expected from Stegmann.

These wedges are effortlessly chic, making them perfect everyday wear at the office or special summer occasions. The Layna Wedge is available in black, tan, and violet vegetable-tanned leather colorways, making them a perfect match to any outfit. Retails for $120 at stegmannusa.com.

Artizan Joyeria Herradura Layered Necklace Set

The Artizan Joyeria Herradura Layered Necklace is a great Mother’s Day gift. Nothing inspires more confidence than looking elegant and stylish for Mompreneurs. This piece achieves exactly this.One of Artizan Joyeria’s staple pieces, it is composed of four different necklace sets curated by their own designers to level up any mompreneur’s layering style.

The four sets include a horseshoe stainless steel necklace, a Marinero silver chain, and two thin gold-plated chains as well as three beautiful pendants (spike, compass disc, ottoman disc). It is hypoallergenic and tarnish resistant. Retails for $178 on artizanjoyeria.com.

Complete the look for mom with Artizan Joyeria’s Bright Solitaire Earring, featuring 925 sterling silver and Zirconia diamond. These absolutely gorgeous studs are sure to brighten up her work days.

Lunalis Extreme Face Oil

Lunalis’s signature product, the Extreme Face Oil, is the one product every mompreneur should have in her skin-care regimen. This anti-aging, hydrating, and glow-inducing oil is formulated with an antioxidant-rich medley of Pomegranate, Jojoba, and Prickly Pear Seed oils that moisturize and soften fine lines without clogging pores or leaving behind heavy residue. This oil is also infused with 24k gold flakes, which brighten up lackluster skin while reducing inflammation. Retails for $90 at lunalis-cosmetics.com.

Poggio Rosso Chianti Classico

A bottle of Poggio Rosso Chianti Classico, a delicious red wine from San Felice estate, will transport your beloved, brilliant, dynamic, never stopping mompreneur to the serene and untroubled Tuscan countryside to enjoy a well-deserved break from her everyday grind.

Intense ruby red, San Felice’s Poggio Rosso Chianti Classico Gran Selezione DOCG is the fruit of a rigorous selection of this grape variety from some parcels of the same single vineyard, and today it represents the pinnacle of San Felice’s terroir. The nose releases scents of dried plum, blackberry, and raspberry. With velvety tannins and a judicious acidity on the palate, it is a wine of extraordinary longevity. As good as it is on its own, San Felice’s suggestions for an ideal pairing span from grills and barbecues to wild game, aged pecorino cheese and mushroom- and truffle-based dishes. Retails for $65.99 at agricolasanfelice.it.

Dessous ‘Bianca’ Caftcan

Dessous caftans are ideal garments. They’re ageless and timeless while still being modern and fashionable. Easy and free-flowing, caftans suit women of all shapes and sizes for virtually any occasion. Your special mompreneur can effortlessly go from a Zoom meeting to running errands to the beach and even dress up with heels and jewelry for a formal dinner. Additionally, all Dessous caftans are made from sustainable materials in ethical, responsible factories.

The Dessous Bianca caftan provides loosely structured ease, featuring a band collar, V-placket neckline, full, cuffed 3/4 length sleeves and roomy patch pockets. Whether she’s out and about or working around her home office, the midi length hem looks great with flip-flops, strappy heels or barefoot. She’ll love dressing this gorgeous, buttery-soft caftan up and down as she needs. Retails for $220 at dessousloungewear.com.

Smashbox Halo Healthy Glow All-In-One Tinted Moisturizer

Primer-powered for all-day wear & a healthy glow, this 3-in-1 primer, SPF, and tinted moisturizer gives mom lightweight, natural-looking dewy coverage that hydrates skin for up to 24 hours. It primes, perfects, protects & hydrates in one easy step. The breathable, vegan & oil-free formula is boosted with 81% skin-caring ingredients that moisturize, condition & protect. It has rose extract, hyaluronic acid, niacinamide, goji berries, gold & peptides.

Smashbox’s Halo Healthy Glow All-In-One Tinted Moisturizer is available in 20 different shades. With 25 SPF, it offers mom everyday protection against environmental aggressors, sun damage, and future visible signs of aging. Available for $41.00 on smashbox.com.

UZIMA Hair Care System

Give mom the gift of hair care with Uzima. As the first prestige, clean, sustainable hair care brand made for textured/natural hair, Uzima creates a layer of protection to increase natural shine, combat dryness and dandruff, deeply moisturize strands, and relieve scalp inflammation and irritation. Formulated with botanicals, Vitamins A, E and K, it gives mom’s hair nutrients that revive drying/breaking strands, and soothes the scalp. Uzima is a versatile line and can be used to maintain and nourish curly hair, kinky hair, and braids.

The UZIMA hair care system is composed of four products: USAWA $45 – a hair essence, UNYEVU $58 – a leave-in conditioner, UKUAJI $70 – a scalp serum, NISHATI $40 – a nourishing hair oil. The UZIMA hair care system is available on uzima.co.

Whispering Willow Lavender Rest & Renew Gift Box

Whispering Willow’s Lavender Rest & Renew Gift Box is an calming invitation for a mompreneur to discover rest & relaxation in her day-to-day routine. She will find renewal and rest in the little places, in the gentle act of cleansing or in moisturizing her hard-working skin.

This gift box contains bar soap, body oil, and a lavender neck wrap. All items are handcrafted in North Carolina, made with organic oils and essential oils, and certified cruelty-free. The lavender neck wrap can be heated to ease tension and tightness in her neck, shoulders, and back or cooled to aid sore muscles. Available in Lavender, Lemongrass, or Eucalyptus & Mint, it arrives in a linen-wrapped, embossed box ready for gifting. Retails for $75 at whisperingwillowsoap.com.

Zepyure The Dalita

Black-Owned brand Zepyure has the best Handmade Italian Luxury Sneakers that mom will love! In the ever-changing landscape of fashion, mompreneurs will appreciate that Zepyure created sneakers made to withstand the test of time, by fitting any style she desires throughout her busy day.

The Dalita low-top sneaker is a classic essential closet item the special mompreneur in your life is sure to love. Crafted in calfskin, the style is adorned by the patent leather; located on the eyestay and toe bumper. This sneaker is enhanced by our signature Zepyure logo detail embossed along the outer side of the upper with a gold Zepyure inscription along the back heel-tab. The inside of the sneaker is made with a height-boosting elevated insole to flatter, elongate legs and offer sustained comfort. To finish, the sneaker is complimented by wax laces with silicone tip for pairing with any outfit. Retails for $395 at zepyure.com.

Kona Earth Kona Coffee and Chocolate Gift Bundle

Kona Earth’s Kona Coffee and Chocolate Gift Bundle is a unique and memorable gift for a remarkable mompreneur. This special gift set combines a half-pound bag of rich and flavorful 100% Kona Coffee with a velvety smooth 75% Kona Cacao dark chocolate bar. Packaged in a chic burlap mini bag, this gourmet pairing will take her away to the shores of Hawaii.

Both the coffee and chocolate are produced on a family-run farm in Hawaii, ensuring you’re getting her the freshest, most delicious products available. Treat her to the best with this decadent gift of paradise. Retails for $36 at konaearth.com.

Chuan’s Promise All Natural Lotion Bar

Mompreneurs are sure to love Chuan’s Promise All Natural Lotion Bar. It has a smooth and creamy texture that will gently nourish and moisturize her skin. Packaged in a sturdy, 100% biodegradable and compostable paper tube, it’s a truly zero waste moisturizing option that’s equally at home in her travel bag or on her bathroom counter.

Chuan’s Promise All Natural Loton Bar is made of organic natural beeswax, organic shea butter, organic cocoa butter, organic coconut oil and organic sweet almond oil. Organic essential oils are used in Lavender & Citrus scents. Retails for $20 at chuanspromise.com.

Enlighted Candles Reverie Cypress and Spice Candle

Enlighted Candles’ Reverie Cypress and Spice Candle is crisp, and slightly spicy — notes of Mint, Cypress, Patchouli, and incense blended together to create an enticing scent. Cleanly crafted in small batches, this citrus scented candle is curated with premium fragrance & essential oil blends, 100% pure non-gmm soy wax and lead-free cotton wicks. It’s non-toxic and vegan with double the scent load for your special mompreneur’s complete peace of mind. Retails for $30 at enlightencandles.com.

Baabuk Ballerina Flats

All Baabuk shoes are durable, flexible and water-repellent on the outside; cozy and itch-free on the inside, but there is one pair that is perfect for mom — The Ballerina Flats. Available in six colors, these Ballerina flats will add a pop of color to any wardrobe and quickly become a staple. Made in Portugal from ethically and locally sourced wool, the flats add a touch of timeless charm and natural grace. Not to mention they’re extremely durable and machine washable! Retails for $99 at baabuk.com.

For mompreneurs who spend a lot of time in her home office, she is sure to love the Baabuk Mel Slippers. These comfortable, durable wool slippers were designed in Switzerland and are handmade in Nepal by local artisans. They complement any outfit and she’ll love how comfortable she feels during her Zoom meetings or conference calls. Retails for $79 at baabuk.com.

Journey 180 Lifestyle Self-Care Planner

Journey 180 Planner is an undated, six-month (180 days), hardcover daily lifestyle planner designed to help mom reflect on their past, appreciate the present, and get excited for their future. With fun exercises to help them connect with others, challenge themselves, and pursue what moves them, Journey 180 Planner not only helps moms plan for the future, but helps them enjoy the adventure each day brings.

It’s perfect for the business mom as it includes creative journaling exercises, quality linen cover, Top 3 Priorities, and an easy-to fill in daily schedule organized in 30-minute blocks to help them cover. With reminders to practice self-care and self-love, its sure to help mom stay focused on both her business, family, and her own well-being. Retails at $39.97 at journey180planner.com.

Recover Topical Hemp Oil Extract (CBD) Serum (500mg/30ml)

Mompreneurs are always on the go, and CBD products are perfect for people who are stressed or who’ve worked their body too hard. Grassroots Recover Topical Hemp Oil Extract (CBD) Serum (500mg/30ml) targets her problem areas fast, so it’s ideal for busy moms looking for fast relief from discomfort on the go, adding a layer of recovery to her daily self-care routine. Retails for $25 at grassrootsharvest.com.

Grassroots Harvest also offers their Original CBD Oil which comes in three strengths (500mg, 1500mg, or 2500mg per bottle) to meet any mompreneur’s needs. These are super pure and last a long time. All Grassroots Harvest products undergo third party lab testing to ensure purity and safety.

Steeped Coffee The Lineup Subscription

Most moms love coffee, especially mompreneurs. Eco-Friendly Steeped Coffee delivers gourmet coffee in its unique nitro-sealed bags (think tea). This means no plugs or pods are necessary. So, it’s easy for mom to make a fresh cup of joe anytime, anywhere.

Steeped Coffee’s best-selling variety pack, The Lineup, is the ultimate introduction to the Santa Cruz-based roaster. Featuring its signature light, medium, dark, and French roasts, it’s the perfect pack for mom to find her favorite flavor. Steeped Method: Specialty coffee brewed like tea in fully sustainable single-serve brew bags for the perfect cup of coffee anytime, anywhere. The 24- pack is shipped monthly, for the gift that keeps on giving. Retails for $39.95 at steepedcoffee.com.

Foy Face Care Set

This year for Mother’s Day, give the mompreneurs in your life back 5 minutes of time to take care of herself (5 minutes is a lifetime for moms!). foy by Dr. Collins has launched a face care bundle set that will completely transform and rejuvenate her skin and soul.

The foy Face Care Set includes an Antioxidant Serum to rejuvenate her skin, a Day Moisturizer to protect against common environmental exposures, a Eye & Lip Moisturizer made with ultra-rich and soothing ingredients for the most delicate skin, and Night Treatment Oil, a luxurious oil that quickly absorbs into the skin while she sleeps so she wakes up feeling refreshed and ready to take on the day.

All products are formulated with the highest quality natural ingredients that enrich the skin with vitamins, nutrients, hyaluronic acid, and antioxidants to promote healthy, rejuvenated and luminous skin. This means there are no preservatives or harmful chemicals in any of them! They’re also waterless, which means they have a higher concentration of ingredients and they perform better on the skin. This is such an amazing set she is sure to love. Retails for $258 at lovefoy.com.

Celestial Silk White Marble Silk Pillowcase and Silk Sleep Eye Mask Gift Set

At the end of a long day, the best pampering session is one mom can spend within the comforts of her own home. The Celestial Silk White Marble Silk Pillowcase and Silk Sleep Eye Mask Gift Set Bundle makes a great gift for any mompreneur in need of relaxation. These pillowcases look great on any bed, and they feel sublime. Paired with the pure silk eye mask, she is sure to create a perfect sleep atmosphere. Silk is not just for looks – it actually helps with a sounder sleep. Silk is temperature-regulating (keeping mom cooler in the summer and warmer in the winter) and is hypoallergenic- perfect for allergy-sufferers. This gift bundle offers the choice between zipper or envelope closure and one of three pillowcase sizes: standard, queen, and king. Retails for $52.00 at celestialsilk.com.

You can complete the pampering experience for mom with Celestial Silk Scrunchies and Celestial Silk Headbands. A touch of silk adds a little luxury and subtle glamour to everyday hair care routines. Celestial Silk is about more than merely beauty and comfort, they also want to make the world a better place, so they donate 10% of proceeds to charity.

Puffer Hug Kids

Puffer Hug® is a fleece-lined wrap with deep pockets for essentials. This is a thoughtful gift for mothers who want to keep their kids comfy at home or out and about. It is a durable puffer outside with super soft fleece inside. You can wear it as a stylish scarf or draped under your outerwear. Oversized pockets keep hands warm and essentials tucked away. Puffer Hug packs down for easy travel, and comes in Red, Black, Grey/Yellow, and Blue. It is available in dog sizes too! Monogramming is available. Puffer Hug® is featured on Oprah Daily’s & O Quarterly’s O-List- including the top picks of the year. Puffer Hug donates 15% of sales to children’s mental health programs nationwide. Puffer Hug is $39.99 USD. Visit https://pufferhug.com/.

Beia Refresh Wipes

Mom will love a refresh in her busy day or after a much-needed sweat. The ultimate whole-body refresh is here for her: odor-eliminating, pH balanced and fragrance-free Refresh Wipes rejuvenate the body—even on-the-go. No matter what her me moment is (or when it happens), these wipes are the clean-up act to use before and after. Made for / play with premium natural ingredients, and compact enough to always keep close, Refresh Wipes are the vegan, cruelty-free, paraben-free, dermatologist-tested answer to keeping clean. Retails for $20 at beiabeauty.com.

The post Mompreneurs Will Love These 22 Mother’s Day Gifts appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/mompreneurs-love-mothers-day-gifts/