Why Is Product Leadership Important?

Home Business Magazine Online

In today’s competitive market, companies need to focus on product leadership if they want to remain successful. Product leaders need to be able to identify customer needs and create solutions that meet those needs better than the competition.

This requires a deep understanding of the target audience, their changing preferences, and the ever-evolving landscape of technology and tools available for developing new products.

Product leadership also involves pushing boundaries to create innovative products that stand out from the competition. Companies must stay ahead of trends and have a vision for what their products will look like in the future if they want to maintain their market share over time.

By investing in product leadership and training with companies like Radical Product Thinking, organizations can ensure they remain at the forefront of their industry and continue delivering value to their customers.

In this article, we’ll take a look at the core components of product leadership, the value it brings to businesses, and strategies for getting started.

What Is Product Leadership?

Product leadership is an approach to product management that focuses on creating innovative and customer-centric products. It’s about understanding the needs of customers, developing solutions that meet those needs, and leading the product development process from concept to launch. Product leadership requires strong communication skills and a deep understanding of the customer’s journey.

The role of product leadership is to create a vision for the product and then lead a team to bring it to life. The leader must have an acute awareness of market trends, user feedback, and competition in order to make informed decisions about what features should be included in the product.

Product leaders also need to collaborate closely with other teams such as engineering and marketing in order to ensure successful execution of projects.

Product leadership is essential for any organization that wants to stay competitive in today’s market. Leaders must be able to identify opportunities for innovation and create products that are both desirable and feasible.

They must be able to build relationships with stakeholders, manage resources effectively, and drive organizational change when necessary. By focusing on customer-centric design principles and staying ahead of the curve, product leaders can help their organizations become more successful.

Benefits of Product Leadership

Product leadership is essential to any organization because it helps companies to stay competitive in the market, identify new opportunities, and make decisions that prioritize customer needs. Therefore, understanding the benefits of product leadership is critical for businesses.

First, product leadership provides organizations with an edge over their competitors by helping them stay ahead of the competition. This includes staying on top of market trends, anticipating customer needs, and being able to quickly adjust strategies when necessary. Product leaders are also able to use data-driven insights to inform decisions and develop strategies that will help their company stay ahead of the curve.

Second, product leadership enables businesses to identify new opportunities in the market that they may not have been aware of before. Product leaders can leverage research and analysis to uncover potential areas of growth or new products or services that could add value for customers. By having a deep understanding of the market landscape, product leaders can help organizations make informed decisions about which markets or products are most likely to be successful.

Finally, effective product leadership ensures that customer needs remain at the forefront of all decision making within an organization. Product leaders focus on solving customer problems through innovative solutions and leveraging data-driven insights to understand customer preferences. This helps businesses create products or services that meet customer needs while providing them with a competitive advantage in the marketplace.

Key Responsibilities of Product Leaders

Product leaders are responsible for managing their product’s entire journey from conception to distribution. They need to understand the needs of their customers, develop strategies to meet them, and launch products that will be successful in the market. Product leaders need to have a thorough understanding of the industry and its trends so they can anticipate changes and formulate plans accordingly.

Product leaders must have strong communication skills. They need to effectively articulate their plans and ideas to stakeholders, partners, teams, and customers. They also need to keep everyone up-to-date on progress and changes throughout the product’s life cycle. Additionally, product leaders must be able to prioritize tasks and delegate responsibilities throughout the team in order to ensure deadlines are met and goals achieved.

Product leadership is crucial for organizations that want to remain competitive in today’s market. A successful product leader will be able to guide their team through challenges while staying ahead of industry trends. Product leadership involves a lot of hard work but it can bring immense success if done correctly.

Challenges of Product Leaders

Being able to become a product leader requires knowledge, vision and strategy to create an effective product and bring it to market. Product leaders must be able to identify a need in the marketplace, develop a product to meet that need, and then ensure its successful delivery into the hands of consumers.

The challenges faced by product leaders are many. They must have an understanding of the industry they are working in and be able to anticipate market trends. They must have an understanding of the technology used in their product as well as any regulatory requirements that may affect it. Additionally, they must understand how their product fits within the competitive landscape and be able to develop strategies for positioning it against competitors.

Product leaders must also have strong organizational skills in order to coordinate resources, manage budgets, and track progress throughout the development process. They must also be able to effectively communicate with stakeholders throughout the process, including customers, partners, investors and other key players in order to build support for their product.

Finally, these professionals must also stay abreast of changes in the industry and make adjustments as needed to keep their products current and competitive.

Product leadership is a challenging role that requires skill, experience, and dedication in order for products to succeed. Those who possess these qualities can help create innovative products that benefit customers while driving value for businesses.

Radical Product Thinking Helps Organizations Develop Product Leadership

Developing product leadership skills requires practice, dedication, and an open mind. Product leaders must be willing to learn from their mistakes, take risks, and try new approaches. As they gain experience, they will become more confident in their decisions and be able to anticipate problems before they arise. In addition, having a strong support system can provide additional guidance, advice, and resources as needed.

However, by using tools such as the product management toolkit from Radical Product Thinking, people can get a jumpstart on building an effective product leadership team. Product leaders should use this toolkit to gain valuable insights into the process and develop strategies that will ensure success in their organizations.

But what is Radical Product Thinking? Radical Product Thinking is a brand that offers a framework and toolkit designed to help organizations build successful and world-changing products.

The brand was created by a team of experienced product professionals who have personally encountered and overcome product diseases through being vision-driven instead of iteration-led. Radical Product Thinking’s methodology provides a systematic approach to product development, with a focus on staying vision-driven.

The brand’s toolkit is available for free download and has been adopted by a wide range of organizations worldwide, including startups, multinationals, nonprofits, and government agencies. By using Radical Product Thinking’s framework, organizations can build products that are more likely to succeed and have a positive impact on the world.

Ultimately, product leadership is an important asset for any organization looking to thrive in today’s competitive marketplace. With the right combination of knowledge, experience, and determination it is possible for product leaders to create successful products that stand out from the competition and meet customer needs effectively.

The post Why Is Product Leadership Important? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/leadership/why-is-product-leadership-important/

Top 5 Reasons Why a High-Risk Merchant Account Is Important for Business

Home Business Magazine Online

Business success depends on business enthusiasm and following its core responsibilities. It is about finding business solutions relatable to the current world problems and market pressures.

As an entrepreneur, you would want to explore the business market and eradicate the problems simultaneously, but this is not how it works. In fact, you will not find it easy to explore all the problems for mitigation purposes.

There are various aspects related to business, and all have different solutions. Still, one thing is clear. Business without a payment processor is on the verge of decline from the market. Payment solutions are one of the primary concerns for any business process.

While you are dealing with this modern digitized market, you will need to think of a solution that can help your employees and customers.

The digital process is very fast and convincing for all, but it is creating a competitive market that harms new and small businesses.

However, digitalization is also responsible for the quick emergence of startups. When the world is broad, opportunities and risks are high. Finding a proper merchant account is not as easy as you think in such a situation.

Banks trust companies that have a proper payment history and good credit scores. In a competitive market, maintaining a good credit score and showing proper credit history is tough for many new business owners.

Here, we will provide some instances of maintaining a high-risk merchant account for a business.

What Is a High-Risk Business?

High-risk merchant accounts are provided to high-risk businesses. Which businesses are classified as high-risk?

There are certain criteria for understanding the high-risk business category. For instance, businesses that are new in the market are always considered high-risk. This is because they do not have extensive transaction history to show to the banks.

Moreover, businesses that deal with particular industries may also fall naturally under the high-risk category. For instance, CBD, firearms, nutraceuticals, the adult industry, subscription boxes, and the travel industry fall under this category.

Apart from that, a business with a higher rate of refunds and fraud is at high risk, which the merchant providers do not like.

Things to Look for in a Merchant Account

After you understand what a high-risk business is, it’s time to consider high-risk business accounts. Not all merchant account providers consider high-risk businesses. So, if you have a high-risk business, then it’s better to forget about traditional bank business accounts.

Without proper evidence and extensive fair payment solutions, you will not be able to gain the trust of the banks. For these companies, some custom banking solutions are available. When you are at risk, you will need to consider a partner who is ready to take high risks.

High risk payment processor can be your best friend in dealing with the market and customers. Mitigating customers’ needs is the main focus of businesses these days. Industries are trying to be more customer-centric.

While you are choosing a high-risk merchant account, you will need to go through some prominent criteria.

Flexibility

The purchasing needs of the clients can be different, and sometimes it might not fix your goals in the company. Providing solutions to clients with proper flexibility is essential. Be it the payment option or the payment processing time, they want flexibility everywhere.

If you have a proper merchant account and a suitable gateway to receive and refund payments, then you are at the top of your business goals. A little flexibility in the payment solutions can help your customers have a satisfying experience.

While considering the high-risk merchant account, look for flexibility and also consider the best payment processor with various payment options.

Protection

Frauds are common in the high-risk market. Fraud cases are increasing rapidly in this digital world. Online payments are easy and fast, but if you are not aware of the facts and facets, it will be difficult for you to recognize fraudulent activities in the digital world.

Get a strong payment processor which can detect fraudulent activities. Most high-risk merchant accounts are of high price, and thus they provide better facilities. It’s quite natural to seek protection against fraud.

Pricing

Pricing is a big issue when choosing a particular payment partner. High-risk merchant accounts are already dealing with a high-price solution. So, you are already providing them with enough money to take care of your transactions.

But this is not the end of the tension yet! There are some hidden charges that you need to pay off at the end of every month if you do not recognize them.

Sometimes, the payment processor’s website does not update their latest fees, and later on you discover many charges. Before considering a proper merchant provider, deal with these issues and make sure that you have arranged everything properly.

Reasons to Consider a High-Risk Merchant Account for Business

When you have a high-risk business in the competitive market, you want protection in every way. But the banks will not rely on some merchant account providers. They are open to working with high-risk business markets.

When your business is prone to refund scams, frauds, and chargebacks, you need to have a high-risk merchant account to protect your processes.

If you are uncertain about the benefits of high-risk merchant accounts, here are some prominent benefits to getting engaged with an account today.

Chargeback Protection

Dealing in the high-risk market is always related to higher chargebacks. Excessive chargebacks in the high-risk market can terminate your business. But you will rarely find a business with a high-risk merchant account getting eliminated from the market.

There is a reason why you won’t get terminated this time. High-risk merchant accounts are prone to dealing with chargeback protections. They monitor all your chargebacks with individual instances, and thus you will not overlook anything regarding your payments and fees, and refunds as well.

It will never cross the chargeback threshold, but will maintain a good condition throughout the year.

World Coverage

You will get access to the global market. Not all merchant providers provide such facilities, so you need to be wise enough to choose a provider which gives you such facilities. Access to the world means transactions are now international, and a foreign consumer can easily pay you for your product or service in their own currency.

If you dig into the market, you will understand the exact opportunities of considering global access for payments. This type of process will increase your accessibility in the global business market. Sometimes we see foreign products, but we lack the access to pay for and avail the products.

Security

One of the best benefits of considering a high-risk merchant account is to secure yourself and your customers as well. Financial scams and frauds are common, and thus it’s better to go for a secured process in terms of transactions. On the other hand, you will need to check through the instances of securing the perspectives and details of your consumers.

There is a big lag when companies choose a merchant provider without looking at their consumers’ points of view. Also, using advanced technologies can be a better solution to detect fraud and scams.

Security here deals mainly with technology and protecting personal details during transactions. The high-risk merchant providers use high-end technologies to ensure that they are protecting the details of the consumers and also enable safe transactions.

Customer Satisfaction

Customers seek better service with smooth processing. Payments are always a headache for consumers, and they are sometimes left unsatisfied. With the decent facilities of high-risk merchant accounts, you will be able to satisfy your consumers.

  • Improved security.
  • Local currency exchange.
  • Credit and debit card payments.

You Want to Earn More

A company mainly deals with normal recurring payments and large-sum transactions. This is, so far, a balanced and steady business model for the providers.

But it is only possible if you consider a high-risk merchant provider who works on a steady and long-term process. Sustainability at its best can give you long-term growth and success.

This is not the end of finding solutions through merchant accounts. You will find other opportunities as well. However, we have acknowledged the important needs and benefits of high-risk merchant accounts.

The post Top 5 Reasons Why a High-Risk Merchant Account Is Important for Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/money-management/top-5-reasons-why-high-risk-merchant-account-important-business/

The energy price cap has fallen – why are my bills rising?

Reading Time: 2 mins

The energy price cap has fallen – why are my bills rising? 

Energy prices have been at the forefront of most people’s minds for the last year or so, with bills soaring and the cost of living reaching a 40-year high. So, it definitely brings some relief to learn the energy price cap has lowered. 

Yesterday, energy regulator Ofgem announced the price cap was being lowered by £999 from April, with many hoping these lowering costs would be the light at the end of the tunnel after the turbulence of previous months. 

The current energy price cap stands at £4,379 per year, and will reduce to £3,280 for the average household from April 1st. This is a 23% reduction, music to the nation’s ears. This reflects the fall in recent wholesale prices. 

if the energy price cap is going down – why are our bills going up? 

Well, the current Energy Price Guarantee (EPG) set out by the government, has kept the cap for households at £2,100 annually. On top of this, the end of the £400 energy support payment, paid in six instalments of £66 and £67, will end come April. 

So, with this government support ending at once, households will be required to pay an average of £500 more a year as the result of this support reducing, despite the price cap lowering. This means customers will be paying around 20% more on their bills as the government’s EPG becomes less generous. 

Danni Hewson, AJ Bell head of financial analysis, comments:

“The irony won’t be lost on many that at a time energy prices are finally falling from their uncomfortable peak millions of households across the UK will find themselves paying more. People are still protected to a degree by the government’s energy guarantee, but from April it will be much less generous.  

“To add insult to injury the welcome discount that’s been popping into people’s accounts every month also ends at the same time and taken together there will be plenty of families hoping for a very mild spring.” 

What if I can’t pay my energy bills?

If you are currently experiencing financial difficulty and cannot pay your bills or think you will be unable to pay them when the EPG ends, it is important to reach out for help as soon as possible. 

Firstly, it is important to be direct and transparent with your energy provider. They will be able to provide help and guidance and it is the best place to start. Charities such as StepChange and Turn2Us help people across the UK, giving free, impartial advice, as well as direct help. 

Citizen’s Advice is also a brilliant tool which gives guidance and advice on many topics, from energy bills to council tax. Check it out here. 

The post The energy price cap has fallen – why are my bills rising? appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/the-energy-price-cap-has-fallen-why-are-my-bills-rising

Why Your Business Needs Fibre Broadband

Home Business Magazine Online

Most businesses would struggle to function without the internet, and the internet relies on a broadband connection. Yet as the demands placed on broadband networks increase, the ADSL and FTTC lines still used by many businesses are struggling to keep up, severely reducing productivity.

As the data demands of everyday tasks, communication tools and general browsing continue to rise, old internet connections are becoming more and more outmoded. A dedicated fibre broadband connection could solve these issues in one fell swoop, and give you the capacity to adopt new software and services.

What are ADSL and FTTC?

Most homes and businesses in the UK still rely on copper cables to transmit at least part of their internet connection. Traditionally, all internet connections were carried over existing copper telephone cables, from a local exchange to your local cabinet, and then to your door. Old dial-up (DSL) connections used your entire line to connect to the internet, literally phoning up your internet service provider (ISP) to establish a connection.

This was superseded by Asymmetric Digital Subscribers Line (ADSL), which effectively split your copper cable in half: half of its bandwidth was used for phone signals, and the other half for broadband. This allowed for the two to be used in tandem, but because of the limitations of copper for passing signals, most of the bandwidth was dedicated to downloads rather than uploads. Download speeds were limited to 24 Mbps, with uploads being much lower than this.

A more recent development is fibre-to-the-cabinet (FTTC). This method employs high speed and high bandwidth fibre-optic cables between the local exchange and your cabinet, then copper cables from the cabinet to your house. This improves both reliability and speeds, with downloads up to 80 Mbps, though this still depends on your distance from the exchange, and the age and quality of the copper cables into your premises.

The problem with FTTC

Fibre-to-the-cabinet has been a positive step for the UK’s ageing and neglected broadband infrastructure, and has improved speeds and reliability for many people. However, it has failed to keep pace with the development of internet services, and changes in people’s habits. While tripling maximum download speeds compared to ADSL seems like a quantum leap, it was well overdue, and the demand for data continues to increase exponentially.

The rising popularity of streaming services, increasing size of web assets, and advent of 4K video have massively increased the average level of data consumption. This has been further exacerbated by the recent increase in remote working, leading to people spending more time online, sharing more files between homes and offices, and spending more time in video and voice calls. All of this places further strain on the infrastructure, and requires bandwidth and speeds beyond what FTTC can manage.

The potential solution to this is the rollout of full fibre, commonly known as fibre-to-the-door (FTTD). By replacing copper cables with fibre-optic cables and switching old phone lines to modern VoIP lines, individuals and businesses can benefit from huge increases in bandwidth and speeds. The current highest speed available in a commercial fibre-optic network service is 10Gbps (10,000 Mbps), but isolated tests have successfully reached speeds of 1Pbps (100 million Mb). In short, the potential for fibre is limited as much by what ISPs can handle — and what people actually need — as it is by the technology itself.

Benefits of fibre broadband for businesses

Full fibre broadband has some obvious advantages over older technologies, but it isn’t necessarily obvious how they apply in a business setting — or how they compare to the cost of installing a fibre line. Here then are some of the biggest benefits of fibre broadband for businesses, and why you should consider investing in a fibre internet solution:

File sharing

Files are getting larger, and the kinds of files businesses use are changing too. As well as traditional files such as spreadsheets and documents, photos and videos are increasingly sent by email, social apps, or over cloud storage services such as Drive and Dropbox.

All of these assets for websites, plans, promotional materials and more put an increasing strain on copper broadband connections, particularly when multiple people are downloading things at the same time. This is not to mention other services that might be passively using data, such as having internet radio on, or listening to Spotify as you work.

Marketing and media

Even businesses who would not normally engage with digital media are seeing this change due to the prevalence of social media. Many companies now produce their own social media and promotional content such as videos, editing and publishing content. This may mean not only uploading content, but downloading media as part of the editing process, and sharing those source files with others.

With even short videos often running into multiple gigabytes, uploading videos to social media networks and video platforms can take hours on a traditional line — and this is on top of the time they take to render. All of this eats into your productivity, and prevents you from being reactive with your content, in a medium which demands reactivity.

Flexible working

Following the rise of remote working during the pandemic, many businesses have adopted it permanently, either as a situational practice or with permanent work from home days. For anyone who doesn’t work on a laptop, this means embracing cloud storage solutions in order to access files. For anything that can’t be accessed directly through cloud software, this necessarily means uploading things to access in one location, and downloading them in another.

Zoom calls are also a common fixture of post-pandemic business, both for remote working and client communication. Having numerous people on a call can consume a lot of bandwidth, particularly with high quality video, and can lead to issues with lag and disconnections. High quality VoIP for things like customer service is also increasingly popular as a replacement for traditional fixed ISDN lines, and adds further burden to your Internet infrastructure.

Browsing speeds

As with all technology, what was sufficient 10 or 20 years ago often isn’t enough today. Where the internet is concerned, this means bigger and more resource intensive websites. While developers will try to optimise their sites to run at lower speeds, large images and videos are increasingly used as decoration, with autoplaying video banners and huge header images designed for 4K screens. All of this means larger image and video files, which take longer to load — demanding more bandwidth as well as better computers.

Fibre broadband provides both ample bandwidth and lightning fast download speeds. This not only allows you to load pages more quickly, but allows multiple people to load large sites or other resources at the same time. This is invaluable not only for general browsing, but also for things like video training courses, brochures or other resources that employees might commonly have to access — saving time and making you more responsive to digital communications.

Final thoughts

Fibre broadband isn’t necessary for every business, but it is increasingly invaluable. As your business grows and as data-heavy communication, file sharing and other services become more common, the strain on old broadband networks will increase — potentially leaving you at a competitive disadvantage.

Sota is one of the UK’s leading independent IT companies, providing professional IT support in Kent, cloud computing, cyber resilience, connectivity, and unified communications. Having worked with countless businesses over the years, they are experts in their field, ready to advise and offer tailored solutions for each and every company. 

The post Why Your Business Needs Fibre Broadband appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/internet-technology/why-business-needs-fibre-broadband/

Your Shovel Is Not Enough: Why You Need Professional Help with Snow Removal

Home Business Magazine Online

It is no secret that winter snow can be a real pain to deal with. From icy sidewalks and driveways to backbreaking shoveling, snow removal is a big job — even bigger than you might expect. As the snow piles up, it seems like getting rid of it is impossible. But do not worry; while giving your shovel a break is not always an option, there are other solutions.

Why You Need Professional Help

Save yourself time and energy and get professional help with snow removal! The services professionals offer can make all the difference when dealing with winter storms. This article will discuss why you need to consider hiring a professional for snow removal and why having someone else in charge of your winter maintenance is worth it.

The Risks of DIY Snow Removal

The winter season brings a lot of beautiful things. But emergency snow removal? That is one big headache that you do not need. After all, shoveling or plowing snow is backbreaking work — but it could also be dangerous if done incorrectly.

You still may be tempted to take on the task yourself, so let us share a few reasons why we believe it is best to leave it to professional snow removal services:

  • You run the risk of depleting your energy reserves and overexerting yourself. It is especially true if you are not used to manual labor.
  • Professional snow removal equipment is designed for heavy-duty work. It can handle more work in less time, whereas shovels can only move so much at a time and tend to take longer, even with several people helping.
  • Since there are many safety hazards associated with snow removal, such as slick surfaces and the potential for heavy equipment accidents, having someone experienced can help prevent any serious injuries on the job.

Professional Snow Removal: Why It Is Worth It

If you are in an area where snowfall is frequent, you know the importance of keeping your pathways snow-free. The last thing you want is for slippery conditions to lead to an accident. That is why investing in professional snow removal services can be a smart move. Here are just a few reasons why:

  • Cost Savings: Professional snow removal services are worth their weight in gold. They will save you time and money, as they come with all the necessary tools and expertise to get the job done quickly and correctly the first time.
  • Enhanced Safety: Professional snow removers have specialized equipment meant to get the job done right without compromising safety. They can also treat your pathways with de-icers and other preventive products to guard against extra slippery conditions.
  • Optimal Results: With professional snow removal services, you are getting more than just a cleared path — you are getting expertly-crafted results that will not leave any icy patches or miss any hard-to-reach areas that could be hazardous for walking.

Do not let the winter weather put your safety at risk — leave it to the professionals for guaranteed results that will keep your pathways safe and ice-free all season long!

Benefits of Professional Snow Removal

When you decide to go with a professional for snow removal, you get more than just someone to clear your snow-covered driveway. Here are some of the benefits of opting for professional snow removal services:

Professional Equipment

One of the best benefits of hiring a professional is that they will come equipped with heavy-duty tools and equipment specifically designed for managing the toughest winter weather conditions. Some of these pieces include snow blowers, shovels, skid steers, and trucks to ensure that your property gets cleared quickly and thoroughly.

Low Risk

If you are using a shovel or other manual tool to remove snow, there is a chance that you may slip, fall or injure yourself in the process. Professional snow removal companies have been trained on proper safety protocols to ensure everyone stays safe while they are on your property.

The Bottom Line

Manually removing snow can leave behind runoff or even deep gouges in your lawn from the shovel blade dragging through it. A professional service will take extra care to ensure that your lawn is unharmed by any cleaning activities. They may also use specialized materials like salt or sand for traction that help minimize damage even further. So, instead of relying on your shovel alone for snow removal, why not leave the heavy lifting to the professionals and enjoy your winter worry-free?

The post Your Shovel Is Not Enough: Why You Need Professional Help with Snow Removal appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/shovel-not-enough-need-professional-help-snow-removal/

Google local map pack goes missing in search results (now fixed)

The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period.

Examples. Try searching for [barber near me] and you won’t get that local pack. You just get the standard ten blue links, without the map.

Alphabet Inc.

This seems to have stopped working at around 11:30 am ET.

And now has returned about 20 minutes later, I now see the local pack:

companies

Why we care. The local pack drives a tremendous amount of traffic to local businesses. It going away, even for a short period of time, can be a huge loss for those local small businesses.

This appears to have been a bug and is now resolved.

The post Google local map pack goes missing in search results (now fixed) appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-local-map-pack-goes-missing-in-search-results-393693

Build a winning marketing attribution framework by Cynthia Ramsaran

data-driven attribution

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition.

Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.

Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution.


Click here to view more Search Engine Land webinars.

The post Build a winning marketing attribution framework appeared first on Search Engine Land.

Original source: https://searchengineland.com/build-a-winning-marketing-attribution-framework-393723

6 ways to make money reading

Reading Time: 9 mins

Make money reading.

Are you a true bookworm? If reading is a passion of yours, it may be worth considering the ways you can make money from reading. Who doesn’t want to earn money from something they love? 

There are more ways to earn money from reading than you may think. From proofreading and editing to reviewing books, you could make decent cash on the side. If you’re going to read anyway, why not profit from it? 

Here are 6 ways you can make money reading.

 

Review books

Home Business

You don’t have to be a literary scholar to review books. All you need is a love for reading, and have the ability to form honest, fair opinions about the books you read. If you are asked to review a particular book, you will need to be open to reading genres or authors outside of your usual, and give them a fair chance. You really can’t judge a book by its cover with this one! 

There are many websites online that pay you for your reviews. All you have to do is search ‘get paid to review books’ into Google, and a plethora of results come up. It is important to research, as the number of opportunities, level of pay and depth of reviews required may differ.  

It’s also important to remember that reviewing books won’t make you millions, nor will you be able to quit your day job. However, it can be a lucrative and fun side hustle to help you put away extra into your savings, pension or even spend on more books! 

OnlineBookClub.org is a great place to start. Publishers and authors will often give you a free copy of a new book in exchange for an honest, written review from you, the reader. You will get a free copy of a book, then on top of this, get paid to give it an honest review. The best part is, you don’t have to lie. 

OnlineBookClub encourage you to be honest. You will get paid no matter what you think. You don’t have to claim you loved it if you didn’t. 

Pay outs current range from $5 to $60 per review. This is approximately £4 to £50 GBP. As previously mentioned, you won’t get totally rich from this venture, but you could earn a decent sum if you do a few reviews per month. The thing to note with this, is that you won’t get paid for your first review. However, you will get the book for free. 

We also recommend:  

Overrun with books? Find out how to make money from your old books. 

 

Start a book blog

internet marketing

Blogging is a great way to earn money on the side, and could actually become a full-time job should you build your brand and grow your blog successfully. Book bloggers are can be very popular and successful, with blogs such as BookWritten getting over 75,000 hits per month. 

The site contains articles on a range of things, from finding places to read books for free, to looking after books to keep them in pristine condition. However, you could write about anything that tickles your fancy. 

The Literary Edit is a more personal blog, written by award-winning book blogger and writer Lucy. She blogs about all things books, with a more informal, chatty style, Lucy writes reviews of books she’s read, tells her followers her favourite books of all time, and even has a great little section called ‘Desert Island Books’. 

You could even find a niche and discuss books particularly close to your interests. Crime By The Book is a fascinating book blog, written by a lover of crime fiction, with a particular skew towards Scandinavia. Although most of the books are general crime fiction, the niche is particularly interesting. 

But how can you make money from blogging? Well, mainly ads on the site, as well as partnerships and affiliates with brands. You may even get a sponsorship for a particular series. As your blog grows and develops, you may be sent freebies of books, and even asked to review them on your blog in return for payment.

If your blog grows large enough, people may even pay monthly subscriptions for exclusive content, or you could use widgets such as Buy Me A Coffee, where people can buy you a virtual coffee to help fund your mission. Plus you will be able to make this money reading.

Our frugal columnist, and award-winning blogger Jane, owner of shoestringcottage.com, first started her blog over a decade ago: 

Shoestring Cottage

Jane from Shoestring Cottage

“I began with a free WordPress blog, as I was writing as a hobby. However, when I realised it was possible to monetise my site, I purchased a domain name and server hosting. I also bought a theme (design) to make it look more professional. I maybe spent £400 initially and now pay around £150 a year.

“The key to getting a steady readership is to post regularly – at least once a week, preferably more. I also did a couple of cheap blogging courses, and learned some of the technicalities of running a blog. I think it is worth doing this if you are a complete beginner.” 

 

Not sure where to begin? Here are some websites we recommend to start your blog: 

  • WordPress 
  • Wix.com 
  • Squarespace 
  • Blogger 

These websites are free, easy-to-use and allow you to build your blog using templates available. They are straight forward and you can create a beautiful, unique blog in very little time. 

Find out more about making money from blogging here. 

 

Use social media

make money reading

Social media is a brilliant tool. Many people actually become full-time ‘influencers’, and earn a good sum of cash using their platforms.  

Instagram

One of the biggest platforms that appreciates books is Instagram. As with blogging, people use their Instagram pages to review books they’ve read, share their favourite books and interact with other people who love reading as much as they do. 

The money comes from sponsorships, affiliates and brand deals. You may collaborate with a brand on a post, for example promoting a new book being released, or encouraging your followers to follow a new author’s work. You may be given affiliate links as well as upfront payment, where you make a cut of a sale when someone buys a book through your link. 

Of course, you won’t get these opportunities immediately, and it will take some hard graft on your end to build a following. But through following others, interacting with them and posting a steady and constant bout of content, you could grow more quickly than you may think. 

‘Bookstagrams’, as they are fondly know in the book-lover community, are a hugely popular part of the platform. Elizabeth Sagan (@elizabeth_sagan) boasts a whopping 203k followers. A self-confessed ‘book whisperer’, Elizabeth posts beautiful imagery of her books and fun, engaging short videos. Other accounts such as @coraliebickfordsmith and @stacked_shelf have 25.8k and 10.3k followers respectively.  

You don’t have to have hundreds of thousands of followers to start making money. Once you reach 5,000 followers you are considered a ‘micro-influencer’, and can start reaching out to brands and companies to see if they’d like to work with you. Remember to work with other influencers and help to build each other up. 

Find out more about making money on social media. 

TikTok

One of the largest video-sharing platforms in the world is TikTok, and ‘BookTok’ is an integral part of the platform. BookTok even has its own Wikipedia page, and the tag #BookTok has over 112.2 billion views on the app. 

You may start on another platform and as you feel more confident, move over to making videos. It can seem daunting, but the BookTok community is a warm and welcoming one. Despite the criticisms of social media, this corner of the internet is full of friendship, enjoyment, and great connections over a shared passion.  

We love @bookishbytammi, who shares books she’s read monthly, her favourite books in different genres such as fantasy and romance, and does fun challenges too. She has 64k followers and almost one million likes across her videos.   

If you aren’t feeling ready to make videos, join the platform and have a browse. As you watch other people make videos and discuss topics you love, you may become inspired to start creating videos yourself. 

As with other social media platforms, the money you can make comes in the form of sponsorships, brand partnerships and affiliates. You may be asked to do ads for a certain product or company, and get paid to attend events.  

Find out about the TikTok influencers teaching personal finance to millions. 

 

Proofreading

make money proof reading

Another way to make money reading is to become a proof-reader. Proofreading is essentially a final quality check before publishing. A proof-reader will carefully check the text for any errors before it is published or shared. It’s the last stage of the writing process, and it is essential for any text. 

The job of a proof-reader is to bring attention to any spelling, punctuation, and grammar errors, as well as any typos or formatting issues. You may even alert the author and publisher to any inconsistencies within the text. 

Many proof-readers do it on a freelance basis. You can advertise your proofreading services on websites such as PeoplePerHour and Fiverr. Some people offer their services for under £5, however when you build up your reviews, ratings and reputation, you could be charging hundreds for longer texts and novels. 

You could also go in search of opportunities. Websites such as UpWork and Freelancer are goldmines for people looking for proof-readers to help them. From doing last-minute checks of novels to going over important documents and even checking for spelling and grammar in examination papers, proof-reading involves a huge range of tasks. The roles range from £8 per hour to a few thousand pounds for large, important projects. 

In order to be a successful proof-reader, you will of course need a love for reading, but some key skills are required also. You will need a great attention to detail and a solid understanding of spelling and grammar. You’ll need to be self-disciplined and be able to meet tight deadlines.  

Scribbr have a great guide to proofreading, which you can read here. 

Need a flexible schedule? Check out these work from home roles for everyone. 

 

Narrate audiobooks

make money online

Do you have a smooth as butter voice that people love to listen to? Perhaps you are good at doing accents, making a book come to life as you read to others. Do your children or grandchildren guffaw when you make a funny voice, pretending to be the monster in their book? Narrating audiobooks could be just the thing for you. 

If you are an avid reader, this is a great way to supplement your income. You may even choose to pursue this as a freelancer on a full-time basis if you find it is a successful career path for you. You can make money reading books, out loud!

But how can you get started? Well, the internet is a powerful thing, and there is a plethora of opportunities waiting for you.  

The Audiobook Creative Exchange (ACX) is a huge online platform that pays people to read books out loud. Books you narrate for this popular platform could even appear on iTunes and Audible, which would be a great boost for your portfolio. Simply create an account, upload some high-quality samples of you narrating a small paragraph or passage, and then set your hourly rate. 

Authors and publishers will be able to find you and review your work and may ask you to narrate for them. The great thing about ACX is that you could even earn some of the royalties earnt on the book! 

There are many ways you can get work, as well as the ACX. As previously mentioned, you could advertise your work on freelance sites such as Fiverr. There are also many more companies which specialise in voiceover and narration. 

Here are some we recommend: 

Listen to thousands of audiobooks, podcasts and Audible originals, with Audible. Sign up for your free 30-day trial.

 

Translate books

Home Business

Do you speak more than one language? Many people are crying out for people to translate texts for them. From novels to documents and even old texts, your language skills could earn you a decent bit of money on the side. If you speak multiple languages, even better! You will be a very valuable asset to many companies and be able to make decent money from reading. 

You could advertise your services on freelance websites, or go in search of opportunities. We have previously recommended Fiverr, Upwork, Freelancer and PeoplePerHour, all of which are relevant to this route too.  

However, there are also websites dedicated to translation work. Blend is one of the most popular and successful translation websites. They guarantee continuous workflow and fair pay for every project. You can also apply as both a translator and a voice artist, so you can mix things up! Although the pay doesn’t start out high, the progression system makes it easy to build up your pay and your reputation on the website. 

Unbabel is another great site which allows you to earn by translating. This is a very flexible website, where you can choose whether you work part-time or full-time. You also get paid hourly and can request pay outs on the go, via PayPal or Payoneer. 

However, if you want to make real money from this, you could consider going full-time as a freelance translator. On Freelancer, text translation jobs range anywhere from £7 to £25 an hour for simple texts, and a few thousand pounds for more in-depth, intense texts. 

 

Do you have some exciting ways to make money reading? Leave your comments below!

The post 6 ways to make money reading appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/6-ways-to-make-money-reading

The Dos and Don’ts of Getting Your First Small Business Loan

Home Business Magazine Online

Are you looking at getting your first small business loan? It can be intimidating — lenders don’t give out loans to just anyone, after all. You’ll have to prove that your business is worth investing in, and how can you do that?

Well, you have to produce a business plan that shows lenders you have substantial revenue and a solid plan for the loan money. You’ll need to provide accurate financial records and have a strong credit score. It can help to talk to multiple lenders and compare multiple loan products. Follow these dos and don’ts to get the loan your business needs.

Do Create a Business Plan

A strong business plan may be the most important part of your loan application. A business plan should include detailed information about your company, including its structure and finances. Lenders need to know what your revenues and expenses are. They want to know what your goals are for your business, and what you plan to do to reach them. They may also require you to submit a loan proposal, detailing how you plan to use the money you’re borrowing to further your business goals.

Don’t Miscalculate Your Expenses

It’s important to include an accurate accounting of your expenses when presenting your business financial information to a lender. No matter how meticulous you are in calculating your expenses, there are going to be things you miss. It’s a good idea to go back over your expenses and add another 25 to 50 percent to the budget to account for those missed expenses.

Do Repair Your Credit

Your personal credit score will matter when it comes to getting many small business loans, so do whatever you need to do to repair your personal credit. Pay off debts to get your credit utilization ratio below 30 percent. Pay your bills on time. Keep older credit accounts open, as they increase the length of your credit history.

You can improve your business credit score by paying your bills early — Dun & Bradstreet only gives perfect ratings to businesses that pay their bills early, not just on time. Get a business credit card and use it regularly to improve your business credit.

Business Person
Photo by Amina Filkins from Pexels

Don’t Exaggerate Your Income

It’s easy to overestimate your projected income, especially if you’re getting a loan to start a small business (as opposed to getting one to grow an existing business). A new business’s first year of income is almost never as high as projected. Take 25 to 50 percent off your projected first year of income in order to make it more accurate.

Do Back Up Your Numbers

Create a realistic budget based on your new revenue projections. Many small business owners forget to provide real experience and research to back up their budgetary calculations. Show why customers are choosing you over the competition. Show that you know how to make a profit in your industry and that you have a concrete and workable plan to make it happen.

Don’t Just Talk to One Lender

You wouldn’t talk to just one lender if you were getting a loan in your personal life, like a home loan, for example. You shouldn’t just go with the first lender you talk to when you’re getting a business loan, either. Different lenders may offer different terms and rates, and even different loan products. You’ll want to get an idea of what loan products different lenders in your area offer, and what the repayment terms are, before you decide on a product and lender.

For example, you may be very qualified and want to get a traditional bank loan to fund an expansion or the purchase of some new equipment. You should shop around for the best rates. Or maybe you’re less qualified or need money faster. You should shop around to online lenders to see what products you can get — whether a line of credit, business credit card, or a loan — and decide which lender and product is best for your financial situation and needs.

Do Get Your Paperwork in Order

Getting a small business loan can require a lot of paperwork, especially if you’re going with a traditional bank loan or Small Business Administration (SBA) loan. You’ll need business bank statements and financial records, personal and business tax records, and often personal financial information and bank statements. Of course, you’ll also need your business plan, business license, resume, and proof that you own collateral, if your lender requires it.

It’s a lot easier to get a small business loan when you educate yourself first about the requirements. Make sure you know what to do and what not to do, so you can get the right loan for your business needs.

The post The Dos and Don’ts of Getting Your First Small Business Loan appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/raising-money/dos-donts-getting-first-small-business-loan/

Pets and Work from Home: Tips and Advice

Home Business Magazine Online

If you work remotely, then you probably want no one and nothing to distract you. But, it’s impossible to explain to the pet that the owner is busy, and most likely the furry friend will demand attention because we are very similar to our pets and vice versa.

However, this situation has its big advantages, as you will be able to spend more time with your beloved pet. Also, it has been scientifically proven that the presence of animals has a beneficial effect on the psychological state of the owners. Animals are a kind of anti-stress for us and can brighten up the workflow.

In addition, you can get to know your four-legged friend better, observe its habits, and preferences and take care of it in case of illness.

Next, we’ll look at some tips on how to organize the work process from home and distract your pet.

How to work from home with a cat?

Cats are nocturnal animals, so their peak activity occurs at night. During the day, the pet will probably doze off, sitting in its favorite cat bed.

However, some pets prefer to take a warm place near the owner, in particular — a computer keyboard. Sometimes it’s difficult to drive a pet out of a cozy place. So, let’s imagine that, for example, your Himalayan cat adores to occupy your keyboard while you are trying to work. There is a way out: put a cat bed next to the computer, so the cat can watch what you’re doing, and also take a nap next to the heat source.

But what if an energetic pet demands attention and wants to play, but you don’t have time for this? In this case, pick up an interesting activity for it so that your beloved pet leaves you alone, allowing you to calmly finish all the work.

  • Observation post

Cats love to look at what is happening outside the window. So, create an observation post for your pet’s pleasure. However, take all safety measures beforehand: close the windows, or make sure they’re equipped with safety nets. You can place a hammock over the windowsill from which the cat will observe the exciting life outside the house. And if it likes to watch how you work from a height, buy a cat house, equipped with a hammock and a bed. You can also be creative and build a cat house yourself from improvised materials.

  • Interactive entertainment

Interactive toys are labyrinths and tracks with balls, complete with sound effects. You can purchase them from a pet store or make them on your own.

Have you seen a cat that doesn’t love cardboard boxes? Yes, they’re just crazy about them. For a cat’s fun pastime, even one would be enough. But some caring owners manage to collect entire castles and labyrinths for pets from unnecessary cardboard boxes. It’s worth spending one free evening on this — and then you can work calmly.

Some labyrinth models are equipped with a tray for treats. You can place a treat in special holes, and to get food from the toy, the pet will have to show dexterity and ingenuity. Such toys perfectly develop the intellectual skills of the cat and exclude overeating, which prevents the risk of developing obesity.

  • Chew toys

If your cat is too active and you want to calm it down, you can use chew toys with extracts of lemon balm, catnip, or calendula. Plant extracts have a mild sedative effect and eliminate nervousness.

  • Mechanical toys

You can make your furry friend run after a mechanical mouse, for example. Playing with a mechanical toy stimulates the hunting instinct. Of course, you can tie any ball or soft mouse to a string and imitate its movement. But the best solution would be to buy a mechanical toy. Mechanical toys are easy to operate. With such a toy, a cat will never be bored, and a caring owner will be able to devote time to their work processes. If you don’t want extra noise, choose toys without sound elements.

How to work from home with a dog?

Bored dogs can cause trouble, and if the owner works remotely, there is a chance that the pet may become a member of the owner’s video conferences. Of course, this will brighten up the work process for all colleagues, but it can create a lot of problems for the owner.

  • Make your morning walks long and active

Make the walk with the dog the most active and tiring. So, having played enough, it’ll most likely return home tired and won’t have the strength to bother you during work. Include active games and training in your morning walks. Go for a run with your dog in the nearest park. Learn the basic commands from the general training course. Get your pet used to active play in the morning. If you increase the time of the walk by adding training and games to it, this guarantees you quiet work during the rest of the day, and at the same time, the dog will spend a happy time with you.

After a walk, don’t forget to feed the dog well. A well-fed animal doesn’t feel much excitement or anxiety, so it won’t show increased activity or energy.

Also, it’ll be a good idea to find time for a short walk during your lunch break.

  • Choose smart toys

Play is an integral part of any dog’s life. Toys will help to cope with the boredom of the pet, as well as with its destructive behavior. Often dogs, which don’t have toys, can use shoes or furniture in their games.

Pick the intellectual toys that will bring a lot of benefits and keep your pet engaged in play without involving you. Such toys stimulate the mental activity of the dog and develop its skills.

  • Hide the treats

Your pet will be greatly fascinated by the search game. Spread your dog’s favorite treats around the house and let it find them. Your pet will be busy hunting for treats for a long time.

How to work from home with a bird?

If you need to focus on work, and your favorite parrot or canary entertains you with boisterous singing, move the cage to another room. If this isn’t possible for any reason, you need to distract the pet with something.

  • Give a delicacy

Treat your bird with delicacy such as fruit and nut sticks, biscuits, or pine cones. For some time, the pet will be focused on eating the treat, and you can work without too much noise.

  • Bath day

Another option is to arrange a bath day for your pet. Place a bathtub filled with wet sand in the cage. The bird will be happy to clean its feathers.

Rabbit
Photo by ANKUR MADAN on Unsplash

How to work from home with a rodent or rabbit?

Most rodents and decorative rabbits are also nocturnal animals, so during the day the pet is unlikely to interfere with the work process. If you prefer to work at night, the sounds coming from the pet’s cage can annoy you.

And in this case, also, using your pet’s favorite treat would be a good option. Put a treat in a cage or tunnel, and the hamster will vigorously hide it behind the cheeks, and the guinea pig, rat, or mouse will enjoy the food with pleasure.

Another solution is placing additional equipment in the pet’s cage. Install a few more shelves and ladders, a wooden bridge, and a swing, arranging extra obstacles for the rodent. Such entertainment develops dexterity, coordination, and balance.

Working from home with your pet should be comfortable for both you and your pet. If you need time to focus on the process, find good amusement for your four-legged friend. However, don’t forget that our pets are the best source of inspiration and positive emotions, and communication with them improves mood and helps cope with negative emotions.

The post Pets and Work from Home: Tips and Advice appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/pets-work-home-tips-advice/