Marketing Budgets: Getting Your CFO To Pay For Your Creativity

AllBusiness. comMarketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity. If marketing and finance are going to learn to live together, they’ve got to find a common language and create a budget that satisfies them both.

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Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity. Continue reading “Marketing Budgets: Getting Your CFO To Pay For Your Creativity”

Don’t Believe Everything You Read: Why Google Shouldn’t Have Fired James Damore

AllBusiness. comDid you read the memo? Yes, that memo. It’s the one that James Damore wrote that got him fired from Google.  I did.

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Did you read the memo? Yes, that memo. It’s the one that James Damore wrote that got him fired from Google. Continue reading “Don’t Believe Everything You Read: Why Google Shouldn’t Have Fired James Damore”

A Guide To The Employee Onboarding Process

Each year in the United States, more than 25 percent of the working population experiences career transitions, according to the Society for Human Resource Management (SHRM). Managers begin new jobs every two to four years, and in Fortune 500 companies alone, approximately 500,000 managers take on new roles each year. Career transitions often do not go as planned. Half of all senior outside hires fail within 18 months in a new position.

Each year in the United States, more than 25 percent of the working population experiences career transitions, according to the Society for Human Resource Management (SHRM). Managers begin new jobs every two to four years, and in Fortune 500 companies alone, approximately 500,000 managers take on new roles each year.

Career transitions often do not go as planned. Continue reading “A Guide To The Employee Onboarding Process”

Build Your Business Brand By Writing A Book—It’s Easier Than You Think!

AllBusiness. comMany entrepreneurs dream of one day writing a book. After spending time accumulating lessons in life and business, the thought of sharing those lessons with other people can be exciting and inspiring. When done right, however, writing a book isn’t just a selfless act.

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Many entrepreneurs dream of one day writing a book. After spending time accumulating lessons in life and business, the thought of sharing those lessons with other people can be exciting and inspiring. Continue reading “Build Your Business Brand By Writing A Book—It’s Easier Than You Think!”

10 Employee Engagement Ideas That Work

According to a 2017 Gallup poll, 51 percent of employees are either actively searching for new jobs or keeping an eye on job openings. This likely has something to do with the fact that only a third of American employees are engaged by their work, and only a fifth feel that they’re managed in a way that motivates them. While it used to be common for employees to move up the ranks in their company, now 91 percent of employees report leaving their company the last time they changed jobs. American employees are feeling less satisfied by and invested in the companies they work for, and companies need employee engagement ideas that work if they’re going to retain their talent and develop a high performance culture.

According to a 2017 Gallup poll, 51 percent of employees are either actively searching for new jobs or keeping an eye on job openings. This likely has something to do with the fact that only a third of American employees are engaged by their work, and only a fifth feel that they’re managed in a way that motivates them. While it used to be common for employees to move up the ranks in their company, now 91 percent of employees report leaving their company the last time they changed jobs. Continue reading “10 Employee Engagement Ideas That Work”

Developing A Leadership Philosophy

At the beginning of each advanced leadership workshop session, business thought leader John Spence asks attendees how many currently have a written list of their key leadership values. Much to his surprise, only one or two out of 100 to 150 executives raise their hands. As a result, Spence wonders how executives successfully lead their organizations. “I just have a hard time believing that if you’ve never taken the time to truly think through what kind of leader you want to be, what your leadership values are, what sort of leadership legacy you want to leave … and then write those things down so that you have a clear and focused guide for your self-leadership … that you would be a truly effective leader of others,” he wrote.

At the beginning of each advanced leadership workshop session, business thought leader John Spence asks attendees how many currently have a written list of their key leadership values. Much to his surprise, only one or two out of 100 to 150 executives raise their hands.

As a result, Spence wonders how executives successfully lead their organizations. Continue reading “Developing A Leadership Philosophy”

9 Online Sites To List Your Brand-New Business

AllBusiness. comYou’ve put your heart and soul into launching your small business. Now you need to help customers find you. In addition to investing in sales and marketing efforts, you can get your business in front of your prospects via a variety of online sources, many of which offer free basic listings.

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You’ve put your heart and soul into launching your small business. Now you need to help customers find you. Continue reading “9 Online Sites To List Your Brand-New Business”

Types Of Coaching In The Workplace

Coaching in the workplace is expanding and “has become a more accessible development option which can help to shorten the learning curve and adaptation to a new environment or role,” according to The Journal of Positive Psychology. Business leaders have focused on this practice to help employees enhance their skills and knowledge. While organizations recognize the importance of business coaching, few managers know how to make it work, says Candice Frankovelgia of the Center for Creative Leadership in Forbes. More than half of organizations use some form of internal coaching and the rest plan on doing so, yet nearly half of all managers spend less than 10 percent of their time coaching.

Coaching in the workplace is expanding and “has become a more accessible development option which can help to shorten the learning curve and adaptation to a new environment or role,” according to The Journal of Positive Psychology. Business leaders have focused on this practice to help employees enhance their skills and knowledge.

While organizations recognize the importance of business coaching, few managers know how to make it work, says Candice Frankovelgia of the Center for Creative Leadership in Forbes. Continue reading “Types Of Coaching In The Workplace”

Firing A Client: Why, When And How

In the beginning, of course, beggars can’t be choosers, and even if the client isn’t a big spender, every penny counts. Plus, at the beginning, you’re more concerned about getting experience and building your reputation, in your industry and community. But eventually, as you get more established, there will likely be a situation when you have to decide whether a particular client is worth the hassle or whether you should cut them loose. How do you know when a client is actually detrimental to your business?Perhaps you’ve put up with a lot from this client already and seen warning signs, but chose to muddle through in case some of your other clients leave.

In the beginning, of course, beggars can’t be choosers, and even if the client isn’t a big spender, every penny counts. Plus, at the beginning, you’re more concerned about getting experience and building your reputation, in your industry and community. But eventually, as you get more established, there will likely be a situation when you have to decide whether a particular client is worth the hassle or whether you should cut them loose. Continue reading “Firing A Client: Why, When And How”